Impact Communications team members hosted an informative seminar conducted by Gary Baney, CEO and PMO Manager of Boundless Flight.
If you thought LinkedIn is just another social network, you’re sadly mistaken.
As an old style salesman that came into the office on Monday mornings and set-up appointments for the week (no cell phones, blackberries, or computers), stuffed brochures and business cards into my expensive attaché case (it impressed potential clients), and set off in my 1975 Ford "Elite" (I bagged two deer with it one Saturday morning in Wisconsin), on a good week I made 12 to 15 connections.
Sales prospecting has changed… A change for the better.
A belief I was slow in adopting.
Gary provided enthusiastic insight into the inner workings of LinkedIn and how to use this powerful social business network to build your business and enhance your company’s image. Gary presented numerous ideas and suggestions on the importance of social networking and the impact it can have on your bottom line.
According to LinkedIn Network Statistics, after three months, I have acquired:
252 connections
44,600 two degrees away
3,363,200 three degrees away
3,408,200 total contacts through introduction
The old way would have taken 4,681 years, give or take a year.
Talk to Gary soon…. and then me.
This "baby boomer babble" was provided by Anthony J Papa, Executive Vice President of Sales and Marketing at Impact Communications, a content developer that combines creative ideas with the appropriate technologies in the areas of web applications, video production, corporate meetings and events, and multi media programs for museums and interactive kiosks.
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GSD E-Bikes, LTD. launched its new e-commerce website, www.e-bikefun.com in the fall of 2010. In addition to being responsible for site development, Impact Communications also produced a series of testimonial videos posted on the site.
E-bikes (aka electric bicycles) are an ecologically-friendly mode of transportation used by a wide variety of cyclists for commuting, cycling enjoyment, rehabilitation, errands and more. Electric bicyclists may also include a large contingent of baby boomers who still want to enjoy a bicycle ride, but with some assistance from the motorized component. E-Bikefun is featuring two models of the Sanyo Eneloop bike on the website.
Impact Communications partnered with GSD E-Bikes from the inception of their company, assisting in brand and logo development. Impact designed and programmed the website to include an informative online store as well as a forum for enthusiasts, reviewers, and newcomers to share comments and photographs about their e-biking experiences.
Video testimonials and promotions for featured manufacturers were shot and edited by Impact for inclusion on the website as well as on social media sites such as YouTube, Vimeo and Facebook.
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Two of Northeast Ohio’s biggest names in live event staging and business communications have joined forces. PKB Creative President/Producer-Director Anthony J. (Tony) Papa has joined Impact Communications as Executive Vice President of Sales and Marketing.
For more than 30 years, Tony has been involved in live event and video production and business marketing for clients including Matco Tools, J.M. Smucker Company, Newell-Rubbermaid, and The Kirby Company. His wealth of expertise complements Impact’s own successful three-decade history of creating dynamic meetings, videos, multimedia, and web design for a wide range of corporations, museums, and public venues.
Impact President Bob MacDonald said, “For years, we have had great respect for Tony and the team at PKB. Now we are excited about the opportunity to join forces, taking advantage of the depth of experience both companies have to provide more powerful communications solutions for a broad range of clients.”
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The Hyde Park Trail System in Hyde Park, NY has plentiful compelling stories to tell. Impact was excited for the opportunity to produce an interpretive tour series to share these stories in a manner that is engaging and exciting to a wide variety of visitors of the Roosevelt-Vanderbilt National Historic Sites.
Impact’s talented content developers, audio engineers, producers worked to deliver 46 compelling audio stops about horticultural item, species, architectural structures and people. This audio tour encourages exploration, giving visitors control to guide their journeys through the trails, focusing on areas of greatest personal interest and appeal without disturbing the integrity and feel of the environment.
Impact also produced trail markers and brochure cards for the project.
Click here to access the Hyde Park Explorer podcast series on the National Park Service website.
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Impact Communications recently aided KeyCorp in the creation of three web-based demos for KeyBank’s Global Treasury Management Group (GTM). This series of next-generation service technologies includes Key Business Online, Key Capture and Key Total Treasury. KeyBank’s GTM pairs cash management expertise, resources, state-of-art technology and financial products and services businesses need to maintain close control of cash functions.
Key Business Online is a tool designed for small business to better manage their account information. An online demo is used to show ease of use and highlight features and benefits. Impact designed a multimedia demo of the program. This demo guides viewers through the application using screen grabs of the actual program. Impact also incorporated “try-it” sections that allow users a real-time glimpse of how to use the program.
Key Capture is a deposit management service that allows Key’s small business clients to save time and money by depositing checks remotely using a scanner. Key Capture allows clients to deposit those items to their bank via a secure internet connection. Impact developed a microsite demo using a combination of video, stock photography and screen grabs from the program. The demo is used by Key’s sales team to show potential clients how the software works.
Key Total Treasury is a cash management system that delivers the tools to effectively manage receivables and payables by providing comprehensive funds management and information reporting. For the launch of this system, Impact’s content developers and multimedia programmers created an online demo that provides an interactive overview of Key Total Treasury. This demo combines video, narration, stock images and screen shots with interactivity and appealing design to showcase the features and benefits of the system.
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Diabetes, the fifth leading cause of death by disease in the United States, impacts more than 330,000 children and adults living in Northeast Ohio.
Impact Communications was proud to support the American Diabetes Association and this year’s “Tennies, Tuxes & T-Shirts: Shoot for the Cure” event. The fundraiser was be held Friday, July 9, 2010 at Quicken Loans Arena. The event welcomed guests of Northeast Ohio for an entertaining evening of high stakes fun through celebrity gaming, fine dining, and fabulous live and silent auctions. WTAM Sports Director, Mike Snyder served as Master of Ceremonies.
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Impact Communications was commissioned to create a permanent exhibit that demonstrates the importance of steam as the sole source of power for the USS Midway aircraft carrier and its crew of 4500 during its active duty.
The immersive exhibit includes video-based scenarios with actors in the roles of commanding officers. It provides visitors the unique opportunity to become sailors in charge of steam distribution, interacting with the program and to make learning-based decisions about allocating the flow of steam to different parts of the ship.
Components of the content were developed to satisfy middle school math and science standards established by the California State Board of Education. A combination of video, historic imagery and animated steam-flow data is used in the program, displayed on a large-screen monitor. To navigate, visitors interact with authentic ship hardware including brass valves and gauges.
The USS Midway Museum in San Diego, CA is one of the leading tourist destinations on the San Diego waterfront, attracting a broad range of visitors from around the world. The museum’s vision is to become America’s living symbol of freedom.
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Aspen Dental encouraged dental professionals to “Rethink Your Dental Career” at the Greater New York Dental Meeting, with the debut of its new exhibit booth and video brochure produced by Impact Communications, in partnership with Benchmark Craftsmen. Designed to mimic the façade of an Aspen Dental office, the new exhibit provides a glimpse into the modern, professional and welcoming Aspen Dental environment, while a video brochure that also premiered at the meeting gives potential recruits a taste of the organizational culture. The Greater New York Dental Meeting, which ran from November 29 – December 2 at the Jacob K. Javits Convention Center in New York City, is one of the largest dental congresses in the world, with more than 30,000 health care professionals in attendance.
The newly-designed exhibit and video brochure are intended to introduce doctors and other dental professionals who may not be familiar with the company to the limitless opportunities for growth and development at Aspen Dental. The video brochure, which can be viewed at www.rethinkdentaljobs.com, features an overview of how Aspen Dental builds partnerships with its dentists, while Bob Fontana, the company’s CEO, shares the model for success centering around five core tenets — Access to Care, Comprehensive Care, Quality Service, Training and Teamwork. The video also includes a tour of a typical Aspen Dental office, bringing viewers all the way from patient registration to exams and X-ray to consultation to check out. Another portion of the video details a look at Aspen Dental’s Practice Support Center, which provides more than 350 affiliated dentists with the business, operational and marketing services they need to grow thriving practices.
Be sure to visit these sites to learn more:
www.aspendent.com
www.aspendentaljobs.com
www.rethinkdentaljobs.com
content written by Aspen Dental
From 1958 to 1971, Miss Barbara played a special part in the daily routine of Cleveland’s young children. This interview, produced by Impact Communications several years ago, features Barbara Plummer as she relives a few of her most memorable experiences as host of the popular children’s show, Romper Room.
Barbara Plummer passed away at the age of 80 following a long illness.
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The Cleveland Museum of Natural History with the help of the production team at Impact communications is proud to have recently completed the production of CMNH’s first Online Annual Report. Themed “Making a Difference through Science and Education” this departure from the traditional printed reports reveals an attractive, interactive, web-based user experience that helps existing and potential constituents understand the current standing of the museum while sharing its goals and ambitions. The report, through video, text, and interactive elements reviews a year of effective programming, innovation, discovery, and community engagement.
To view the report, click here.
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