Imperial Leisure Blog

Maintained Relationships on Facebook

Yunus — Sat, 23 May 2009 10:33:56 +0000

Folks at overstated ran a sample study with random users which discovered that an average user with 120 friends on facebook maintains relationships with around 15 people. Perhaps even more importantly there is more one way communication than reciprocal communication due to the stories being published on the news feed. All the more reason to ensure your brands message gets across clearly in the news feed. To find out more about how they undertook the study, and what the terms mean visit their website

Imperial Leisure create award winning and engaging content, plan online marketing/viral stratety and deliver measurable successful results. You can see more of our work in the Our Work section of our site and you can get in touch with us by email hello*at*imperialleisure.com or by phoning +44 (0) 207 729 2230.

Ray Ban Virals

Yunus — Sun, 17 May 2009 09:26:55 +0000

Every so often we are reminded of the successful appeal of the nonsensical, which in itself is a reminder of how we make decisions based on emotion rather than logic. And so well done to Ray Ban for claiming the cool space with their “cool” virals.

Saint Etienne perform Fox Base Alpha

Rob — Fri, 15 May 2009 16:02:03 +0000

We have just completed producing the visuals for Saint Etienne’s ‘Fox Base Alpha’ tour.

The first gig was at Glasgow’s ABC where The Scotsman Newspaper described the visuals as a “…magical tableau of nostalgia” which I think sums them up very nicely.

Yahoo About to Launch Twitter Clone

Yunus — Fri, 15 May 2009 15:45:36 +0000

We wondered how long it would be before someone came along and launched a copy of Twitter, and according to TechCrunch Yahoo are in beta of their Twitter Clone Yahoo Meme… In Portuguese!

Twistory in the making

Yunus — Fri, 15 May 2009 15:38:46 +0000

Twitter is receiving a lot of criticism at the moment, partly because people do not understand what it is supposed to achieve. Proof of this was just published by Nielsen where they found that more 60% of new Twitter users do not return to the site the following month. This figure is less than half for other social networks such as FaceBook.

All the same currently it is very difficult not to notice Twitter in the media. The Telegraph’s Neil McCormick has just published an interview with the US based singer and songwriter Rob Thomas. The interview was conducted on the social networking site Twitter.

And perhaps you might have heard of the first twitter message sent from space by the astronaut Mike Massimino.

It will be interesting to see when such powerful demonstrations of Twitter are taking place in media how the use and take up of Twitter will fare in the future. Perhaps more importantly when Twitter is receiving such coverage in the media can you afford not to be part of the conversation?

Tweeps: The Tweets of Ronald Hedley

Yunus — Tue, 21 Apr 2009 09:14:27 +0000

The New Yorker has published a series of very entertaining tweets (Twitter) by the fictional Fox News reporter Ronald Hedley in the comic strip Doonesbury. You can see the article by clicking on this link.

How Amazon bowed to blogosphere over ‘adult content’

Yunus — Mon, 20 Apr 2009 08:35:40 +0000

If you’ve missed it The Guardian website has a brief write up of Amazon’s major blunder in deranking thousands of books because they were written by gay authors. The blunder was immediately picked up in the blogosphere.

Shifty Preview Screening

Yunus — Mon, 20 Apr 2009 08:28:35 +0000

Thanks to all those who came down to the Film Friends Forever preview screening of Shifty on Friday 17th April. We really enjoyed the film. If you missed it make sure you catch it at the cinemas!!

YouTube introduces Call To Action overlays for Non Profits

Yunus — Mon, 30 Mar 2009 13:34:50 +0000

YouTube have a launched a new Call To Action overlay feature for their Non Profit partners. On Sunday to commemorate World Water day, YouTube featured a video from charity:water. In one day the overlays helped raise $10,000. If you’re a non profit you can add an overlay Call To Action on your videos now by visiting http://www.youtube.com/nonprofits

Fifty Dead Men Walking Screening

Yunus — Fri, 27 Mar 2009 10:48:43 +0000

We’ve got our first Film Friends Forever event of the year is taking place tonight at the MPC. We’re kicking off with the preview screening of the brilliant, and somewhat topical lately, Fifty Dead Men Walking. If you managed to get a seat, see you there!