IMPRESIONE

Miss Kerala 2012- prelims to be held at your town

2012-09-16T16:27:00.000+05:30

The hunt for this year’s most coveted title in Kerala begins! The audition of Miss Kerala 2012 is coming to your town.

Miss Kerala is state’s most credible beauty pageant with lineage of 12 years, and attempts to bring aspiring young talent to limelight. Miss Kerala 2012 is a world of opportunities for Malayalee women with a chance to meet and interact with many elite people and explore a world of opportunities. The renowned trainer’s grooming experts will help you in your over all personality as well as equip yourself for national and international level beauty events held anywhere.

It is fact that many girls like Malayalam actress Rima Kallingal (1^st runner-up Miss Kerala 2008), anchor turned actress Shruthi Menon Menon (1^st runner-up Miss Kerala 2002) and leading anchor and model Ranjini Haridas (Miss Kerala 2000), who have entered through MIss Kerala have shot up to fame and marked their presence in the glam world. Many Mumbai based Keralites has been in the finals and awarded the sub-titles, where they get an opportunity to get judged by the former Miss India Asia Pacific winners like Swetha Menon.

“In a decade, we have witnessed more than 3000 applicants from Keralite women belonging to various places and backgrounds. Nearly 300 girls have contested in the final round and have excelled greater heights not just in the glamour industry, but in their chosen field of academic pursuits” says Harish Babu, Managing Director, Impresario Event Management Company, the show organizers. Impresario, the pioneers of event management in the state has ample evidence to show how the contest has come a long way in terms of professionalism during the last 12 years.

Apart from the mail title, the contestants would be awarded with various other subtitles. Auditions are being conducted at Bangalore, Chennai, Ahemadabad, Mumbai, Dubai and Kochi.

Girls of Malayalee origin (at least one parent) between the age group of 18-24, with a minimum height of 5.2” can take part in the contest. Twenty-two girls will be shortlisted from the entries at the preliminaries and will be groomed for a week by an expert panel to participate in the grand finale to be held in Kochi on September 21^st 2012.

For more details, log on to www.misskerala.net or contact- +91-938841413. Remember, Last date of entry is 31^th August 2012.

Don’t miss your chance to be a part of the world of glamour, glitz and fame!

Events Planning- the Sunrise Sector in India

2012-08-21T10:16:00.001+05:30

Article published in Small Enterprise India- http://www.smallenterpriseindia.com/index.php?option=com_content&view=article&id=940:events-planning-the-sunrise-sector-in-india-&catid=82:featureone

Event and wedding management is catching up India faster. So far, it was a western concept, but since last decade, the trend of hiring professionals for any event is going up. If few years back it was restricted to Tier I cities, now people in Tier II, Tier III cities are taking professional assistance for organising events.

Blame it to today's erratic work schedules and busy lifestyle; people do not have time to plan and at the same time, want to get the best of everything. The area that comes under the ambit of event management today includes marketing events, trade shows, MICE events, internal corporate events, television segments, sports events, entertainment events, award nite, domestic events and personal events. With a relatively new breed of companies for whom events are an indispensible, need professionals to manage them.

Currently, the organised event management industry in India is pegged at around Rs 3,000 crore and it is expected to touch Rs 5,000 crore by 2015. According to a recent PwC study, the market has grown tremendously in the past two years from the Rs 1,800-crore industry two years back. The key reason for this growth is the influx of international brands and increased western exposure.

But it is a fact that, still the industry is in an infant stage and unorganised. There are a very few handful of professional and organised players. In the backdrop of the growing the number of events and weddings in India, the current demand-supply gap is huge. As the industry has immense potential to grow, it is now opening up opportunities for individuals and start-ups to foray into the space.

It is difficult to pinpoint exactly when event management started carving a segment for itself in the country. In the mid nineties, when we started, it was very difficult to convince people to take professional assistance for planning their events and brands have n’t recognized events as a marketing strategy. But now it has become more viable to conduct even small celebrations through the event management company.

Events help companies to reach out to customers more closely and it is an economical advertising medium than conventional forms like television or print. Entrepreneurs can integrate a live event into a well-defined marketing plan. Companies or brands can select and reach out directly to their target audience. They can also control their budgets at the end of the event to tangibly analyse if the event was a success or not.

Apart from other events, if you will take only the 'Indian wedding market', the industry is currently roughly estimated to be around Rs 125,000 crore, which is growing at 25-30 per cent annually. Depending upon the 'lavishness' and 'affordability' of the individual, the cost of the wedding could vary anywhere between Rs 5 lakh and Rs 5 crore. As the dialogue from the movie 'Band Baaja Baarat' goes, "Recession ho ya inflation.. shaadi toh hoti rahegi" (The wedding industry will not be affected due to the consequences of either inflation or recession.

Weddings will happen; the spending amount may differ or may increase or decrease). This is apt for the Indian sentiments, they may not spend lavishly and may cut down some expenses, however, they will do the wedding. Another major reason for growth in demand is that Indians are concentrated in every part of the world. And globally, Indian wedding planners are also in high demand. So, the industry opens up many opportunities and scopes.

But this does n’t mean that donning the role of an event manager is an easy job. Event management is an art, which requires tremendous skills in designing and organisation skills. It involves conceptualising, visualising, budgeting and executing. Companies and individuals approach event managers with a vague idea and a budget in mind and it is entirely up to the event manager to develop and improvise it to for a completely successful output, planning and coordinating the entire thing.

Event management degrees are now getting popular to ensure professionalism in the field and to create specialized event managers. One has to remember that to become a successful event manager, you may need to put in 365 days a year and have immense patience and insight to get into the minutest details. Good networking skills, ability to think out of the box, time management and problem-solving capacity are some other qualities essential for this role.

Therefore it is really important for entrepreneurs who are getting into this lucrative segment to be fined tuned. Brands also should ensure professionalism while hiring their event manager. Lower quotes may be attractive, but not a guarantee for an impeccable service.

As the future only promises to be brighter, bigger and better let’s wait and see how it would be for the existing and would be entrepreneurs!

2012-08-07T18:46:00.002+05:30

http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Impresario-executes-CREDAI-s-2-1344251144592.html

Impresario executes CREDAI’s 25th Kerala Property Show

Rachel George

Tue 07 August 2012

The 25th edition of the CREDAI property show, titled Kerala Property Show, took place from Aug. 3 to 5 at Jawaharlal Nehru International Stadium at Kaloor, Kochi. CREDAI is deemed to be the biggest and most popular property expo in the entire state.

This event was executed by Impresario Event Management, who have been associated with CREDAI in Kerala since its inception. They were responsible for booking the venue, planning the layout, managing the entire event, running the contests, crowd management, hiring sponsors, sending out press releases, and executing the social media campaigns for the event.

CREDAI, Kochi has been in the forefront of setting up organized real estate development in the city and have also made it a point to ensure fair and transparent practices in the segment. For this year's show, CREDAI coined the slogan ‘Emerging Kerala -Boundless Opportunities', which aimed to unveil to the prospective buyers the scope of realty investment in Kerala.

As many as 40 reputed builders and six financial institutions participated in the event, which housed 73 stalls. The builders and developers participating in the expo showcased a range of products including villas, apartments and commercial spaces. For the first time, CREDAI also put up a pavilion of their own, with a view to highlighting its presence and their varied initiatives to the general public.

Commenting on the event, Harish Babu, Managing Director, Impresario said: "As usual, this time too, the organizers have made it a point to showcase a diverse product range to suit every taste and budget. As it is the NRI season and a huge number of Non-Resident Keralites are back in their home town, the show was crowded for all the three days."Around 5,000 people attended the event.

"Kochi is a metro in the making and this is the best time to invest in realty, especially for NRIs as the rupee valuation has oscillated much to their advantage. Besides, as of now, Kerala has the best prices to offer when compared to other states in the country," observes Raveendran, Executive Director of CREDAI, Kochi Chapter.

The show was inaugurated by K. Babu, Minister for Fisheries, Port and Excise. The inaugural session was also attended by N. Venugopal, Chairman, GCDA; Benny Behanan, MLA, Hibi Eaden, MLA; Imtiaz Ahamed, National Head(Home Loans), ICICI; and Venkataraman Bhatt, Vice President, Regional Sales, Axis Bank; among others.

Apart from Axis Bank, which was the title sponsor of the property show, the other sponsors were State Bank of India, ICICI, State Bank of Travancore, Federal Bank, HDFC and LIC Housing Finance. The show was promoted through television and print media, and social media.

Impresario Managing CREDAI Kochi Property Expo 2012

2012-08-03T15:19:00.003+05:30

The Kochi Chapter of Confederation of Real Estate Developers Association of India (CREDAI) is putting up yet another edition of property show from today. Impresario who has been managing all their programmes since inception is donning the role once more.

Titled ‘Kerala Property Show’, the three-day property pageant will see as many as 40 reputed builders and numerous financial institutions having stake in the home loan segment participating. K. Babu, Minister for Fisheries, Port and Excise will inaugurate the show at 11.30 am

For this year’s show, CREDAI has coined the slogan “Emerging Kerala –Boundless Opportunities” with a view to unveil before the prospective buyers, the scope of realty investment in Kerala. CREDAI, Kochi has been in the forefront of setting up organized real estate development in the city and have also made it a point to ensure fair and transparent practices in the segment.

Apart from Axis Bank which is the title sponsor of the property show, six more banks namely State Bank of India, ICICI, State Bank of Travancore, Federal Bank, HDFC and LIC Housing Finance are participating in the event. As usual, this time too, the organizers have made it a point to showcase a diverse product range to suite every taste and budget. The builders and developers participating in the expo will be showcasing a range of products including villas, apartments and commercial spaces. And, for the first time the organizers – CREDAI – are also putting up a pavilion of their own with an aim of streamlining its presence and their varied initiatives among general public. Needless to say, CREDAI is the premier apex body of builders and developers in the country with a formidable presence in 114 cities spread across 20states. Currently, CREDAI boasts of 8800 members at the national level.

The inaugural session was attended by N.Venugopal, Chairman, GCDA, Benny Behanan, MLA, Hibi Eaden, MLA, Imtiaz Ahamed, National Head(Home Loans), ICICI and Venkitaraman Bhatt, Vice President, Regional Sales, Axis Bank among others. The lawns of Jawaharlal Nehru Stadium at Kaloor in Kochi will be the venue of the property expo. The show will remain open from 10 am to 8 pm on all days of expo and will conclude on Sunday.

NEWS EEMAX Awards: Taking Home the Gold

2012-08-03T15:13:00.001+05:30

Impressario Event Management (I) Ltd. won the gold in the Best Road Show of the Year category for the Radio Mango Nattile Tharam campaign at EEMA Awards 2012. The award nite was part of EEMAGINE 2012, the annual convention of Event and Entertainment Management Association (EEMA).

As reality shows were becoming an inevitable part of every channel, Radio Mango wanted to explore the possibilities of a reality show in a non-visual medium. The reality show ‘Nattile Tharam' (star of the state) was conceptualized as a 100% on-ground hunt for the best male and female singer. The concept was to execute a reality hunt for the best singer through a road show that led to a grand finale.

EEMAX Awards recognises exemplary work in the events and experiential marketing space. The awards had industry big-wigs donning the role of jury, with awards being handed out across 22 categories.Jury members include Aditya Swamy, EVP and Business Head, MTV India; BS Nagesh, Founder, TRRAIN; Sunil Kataria, Executive Vice President, Sales and New Business Development, Godrej; Ronita Mitra, Head – Corporate Brand Group, ICICI Bank; Anuradha Aggarwal, Senior VP – Brand Communication and Consumer Insights, Vodafone India; and Mahesh Chauhan, Co-Founder, Salt Brand Solutions.

Purposive Intellectual Property for Value Addition in Branding

2012-07-30T12:29:00.002+05:30

Article published in Small Enterprise India.com ( http://www.smallenterpriseindia.com/index.php?option=com_content&view=article&id=919:purposive-intellectual-property-for-value-addition-in-branding&catid=82:featureone )

Employing purposive intellectual property in creating a brand image is one of the biggest challenges facing event mangers across the globe. In the new and competitive marketing strategies advertisers often loose sight of the actual goals while creating intellectual property for their clients. The clients on the other hand do not fully understand and appreciate the employability of such intellectual property towards adding value to their business. These ideas must be generated creatively, imaginatively and proactively with focus on the target audience and marketing objective tangibles.

Elements of Successful Branding

Event managers are in hurry to churn out ideas that are less purposive and often misdirected. The large numbers of events such as beauty pageants, contests, fashion shows and expos that are being hosted on a regular basis do not add much value to the brand, since they are unable to abide by the basic principles of branding. In today’s extremely competitive environment branding must create a unique identity for the product or service so that it is distinctly recognizable, desirable and credible. In order to achieve this goal the intellectual property must be designed to draw attention, engage and associate the customer with the product or service. Promotional events have to be oriented towards cementing a more enduring emotional bonding with the audience.

Parameters to Gauge Effectiveness of Intellectual Property

Clients will invariably demand evaluation of the returns on investment in terms of money and effort. However in the case of developing and employing intellectual property one needs to go beyond the realms of merely assessing the returns on investment to take a more long term perspective and evaluate the returns in terms of impression, association, engagement, objectives and opportunities that are generated through the intellectual property.

Creating Impression: Impression in most cases refers to the mere number of views that have been achieved through the campaign. On the internet this is easily determined through the number hits or clicks to that page. However practically the impression should go mere viewing and take in account the perception generated through the impression. Perception in this context refers to the kind of attitude the customer develops towards the product. The way he feels about the product and the level of emotional engagement that takes place. Discussions on social platforms are great indicators of perception created through an intellectual property employed. The IIFA ceremonies have become a much awaited event year on year as millions of Indians associate national pride to the event.
Developing Association: Association with the product can be of two types –attribute based and non attribute based. Attribute based association refers to the customers knowledge about the features and characteristics that are intrinsic to the product and their performance parameters. The scent of a particular brand of perfume or the looks of a design of a brand of shirts. However on the other hand non attribute based association deals on an abstract level wherein certain feel about the product is emphasized such as opulence associated with owning a Rolls Royce or the level of fun anticipated when visiting the Disney Land.
Generating Engagement: An intellectual property that is designed correctly and employed purposefully will generate engagement in terms of the ‘Buzz’ that will be created about the product. The social web is the ideal place to gauge this ‘Buzz’ where the number of shares, likes or taggings will reflect the interest and debate/ discussion generated by the campaign or event about the product. The positive online buzz and word of mouth advertising can work wonders for the product at an accelerated rate of spread of impression. Smart intellectual properties when deployed purposefully have the potential of creating millions of likes and shares in a matter of days. The Airtel’s ‘Har ek friend zaroori hota hai‘was one of the most talked about ads on the social platforms for a long time after initial launch.
Harnessing Opportunities: In order to effectively harness the true potential of the market the intellectual property must create opportunity for the growth of business. Any specific marketing initiative must have adequate and distinct advantages over other conventional methods to be justifiable in terms of finances and effort committed towards it. It should result in evoking a positive response and attitude among the target audience which shall subsequently boost the business. The Femina Miss India event has been credited for boosting sales in the cosmetics and beauty care segments of all brands across the board throughout the country.
Achieving Objectives: This is the most difficult of the measurable involved in evaluating the effectiveness of a particular intellectual property. The process is long drawn and hence conclusive evidence in terms of tangibles cannot be collated. However any client worth his reputation and money will be able to gauge the overall feel and mood that is created through an event or campaign to able to evaluate the intellectual property at an abstract level. The overall communication of a forceful brand image is more of a matter of perception rather than hard data analysis.

Maximizing the Commercial Value of an Intellectual Property

Effective branding and strategies for brand creation is one of the highest priorities for any business in today’s world of marketing saturation. Funds being always limited, deriving maximum commercial value out of the intellectual property invested in, is a natural focus for any business.

Right Focus: The best results are achieved when the intellectual property is focused. What works well for a pizza restaurant or car company may not produce the same results for an academic institution. The Idea’s ‘No idea….Get idea’ campaign is case in point here.
Timing: There are two aspects of timing an intellectual property for maximizing gains. In a long term perspective, the idea to relate to the social outlook of the day. A musical evening might have drawn huge crowds in the eighties but was not be as effective as a fashion show in the nineties. The short term aspect of timing is the prevailing mood of the audience. Organizing an inert neighborhood cricket championship right after the IPL season is certain to generate more interest than hosting a volley ball league. The Lay’s World cup flavors idea worked wonders in 2011.
Flexibility: Both brand creation and developments are dynamic in nature. Thus the ideas must incorporate inherent flexibility to add new dimensions at a later stage. In a rapidly evolving consumer scenario the ideas must allow for shifting of focus in order to retain the relevance and attractiveness of the brand. The Vodafone Zoozoo superman 3G campaign lent tremendous flexibility to cater for various types of projections in the sequels.
Brand Plan: The intellectual property must be integrated with the overall brand plan. The plan must include concrete provisions to protect, manage and leverage the idea to for long term brand success. The Amul Butter slogans on billboards across have outlived competition because of having been intricately integrated with the overall brand plan over the years.

A purposive intellectual property provides the brand with competitive business advantage and enhances the overall brand value. The client needs to be made aware of the long term implications and the integration plan of a particular intellectual property with the strategic brand plan. This will boost their confidence in the idea and provide assurance for the returns on investment.

Impresario Motion Picture' Foray into Malayalam Movies

2012-07-09T17:21:00.003+05:30

After a long gap pf 21 years, Shaji Kailas and Jayaram are uniting for a movie named 'Madirashi' which will be produced by Impresario Motion Pictures. Meghna Raj & Meera Nandan will play the female lead.

The grand pooja function of Madirashi was held at Le-Meridien Hotel, Kochi on 1st July 2012. Veteran film makers like Joshiy, Renji Panicker, Thambi Kannanthaanam attended the function.

It was in Kilukkampetti, the Shaji-Jayaram duo had earlier co-operated. The film was the last complete comedy fim by Shaji Kailas. Madirashi is expected to hit the creens in October 2012.

http://www.metromatinee.com/talk/madirashi-pooja-function-photos

http://www.facebook.com/madirashi.movie

http://www.youtube.com/watch?v=WLAyx6A8XDk&feature=related

http://www.youtube.com/watch?v=3EpjqTFSySs&feature=related

Miss Kerala 2012.....The Hunt Begins.......

2012-06-23T15:25:00.003+05:30

Its All about Being a Team

2012-06-18T10:39:00.000+05:30

We have all seen atleast in pictures, the geese flying in the ‘V’ shape, but have you ever wondered why it is so? Well, as each bird flaps its wings, it creates an uplift for the bird immediately following it. By flying in a V shape, the whole flock adds a minimum 71% greater flying range than if each bird flew on its own! That’s how team work pays!!!!

In the same way, teams have predominant place in every organisation. Teams have become the latest management obsession as joint effort ensures more success and is becoming backbone of every organisation. Gone are the days when we are our own boss and do our work independently without ever seeking assistance.

Today employees work together and contribute their skills, knowledge, talent and abilities in the quest to achieve common goals. Yet, many of us still prefer to do it alone rather than working in teams. At this juncture, it pays to understand the importance of this new culture of team work and how it really makes a difference.

Benefits of team work for the team members: Teamwork makes things easier and reduces your individual workload, as the saying goes’ many hands make light work’. The joint effort will helps you to achieve goals quicker and produce incredible results. There will be an unbeatable feeling of empowerment that comes from achievements which you could never have otherwise been able to manage alone.

As a leading magazine reflected the thought of a team worker rightly remarks, “It makes me feel part of something larger than what my job position describes as my role”. Teamwork will definitely build your self esteem and confidence, and it creates a budding sense of community, which is a pre-requisite to make tasks smooth and to retain a warm atmosphere.

Benefits of team work for the organisations: One tangible benefit of team work is its higher quality output with the involvement of everyone in the process than single handed performers, where individual weaknesses are compensated. It cannot be ignored that more input leads to better ideas and decisions.

Teamwork develops personal relationships in companies which is a motivating force and creates a sense of loyalty and self esteem. If the team has been chosen carefully, you may get a good range of abilities, fields of expertise and personality types, so for every situation there should be at least one person who can deal with it. Also, a group meeting is often very useful for ironing out flaws in a plan, before testing it out. People working in groups are more productive when tasks require working together and when rewards are related to group success.

Points to Ponder

Understanding: First we need to understand why the team really exists, what are the common goals, vision and purpose besides what is your own unique role and responsibilities as part of the team.

Interaction: Team work calls for constant personal interaction and open communication. Sometimes, more than work, it is the pressure to conform to some norms that causes frustrations. Often you choose not to confront a difference with your superiors or peers out of fear or rebuke. But this silence will not let you stay in peace, but instead it exacts a psychological price by generating feelings of anger, humiliation and resentment, which will impact on your interactions with others and also your productivity and creative abilities before you realize. Openly communicate sort out all the differences you have with your boss or colleagues.

Contribution: It’s a challenge to be a contributing member of a team. You can focus on what you are good at, leaving the rest to others with distinct skills. You can also learn new skills from each other thus enhancing your individual proficiencies.

Cooperation: You have to be prepared to help others as well as open to accepting help when needed. To accomplish more work you need the help and cooperation of your colleagues and superiors. Team spirit is not about competition, but cooperation as you willingly join hands and combine efforts. This is not to say that you as an individual is no longer important. But you have to go beyond the individual accomplishments to be a true team player. You have also to stand by each other as you do your best to support, encourage and inspire everyone.

Its actually a great privilege to be a part of a team once you master the fundamentals and start working together.

Corporate Event Managers - Why You Need One

2012-06-12T16:50:00.001+05:30

Corporate events are a showcase for your products and services. You will expect thousands of current as well as prospective customers and clients to show up. For a corporate event to be a success, you need a well planned, well organized, and a well-executed event. For this, you need the services of a professional Corporate Event Managers. Whether the corporate event is a business or a social one, a large or a small one, a formal or an informal one; regardless of the objective, it requires to be planned well with the help of professional and experienced corporate event managers.

With your company hosting the corporate event, you would have decided whether to plan the event yourself or to hire the services of professional Corporate Event Managers. Of course, you may feel that most of you have planned some event or the other; a meeting with your business associates, a get-together with friends and family, and so organizing a corporate event would be the same. A corporate event is not similar to organizing get-togethers and meetings. The role of corporate is not small and any mistake on this front could cost you dearly.

There are many advantages in hiring Corporate Event Managers. They bring in a number of assets, skills, services, and economical advantages that only with the experience and expertise of professional Corporate Event Managers.

Corporate Event Managers- Adding Value to Corporate Events

Whatever the objective of your corporate event, they require some value additions that are dependent on Corporate Event Managers:

Corporate Event Managers are adept in visualizing what type of event will suit your objective. They have extensive experience in presenting creative suggestions and various alternatives, as well as having a vision of what the event should look like. A professional event manager also has the ability to execute, successfully, the vision of the client, and alternatively present a vision that will meet the desires of the client.

Implementation of the vision involves coordination of goods and services. Corporate Event Managers have the experience and knowledge of all the goods and services that will be required to implement the vision, including location, registration, food and beverage, food service, entertainment, interactive games, audio/visual support, speakers, decoration, complementary gifts, security, insurance, ushers, transportation, parking arrangements, - the list is endless.

Corporate Event Managers are very adept in planning and coordination of the efforts of a large number of people who are involved in organizing your corporate event.

Corporate event managers make sure that you fully enjoy the event without bothering about the implementation side of the corporate events!

Impresario specialise in unique corporate event management for the ultimate corporate event experience. For a more information and ideas on corporate event managers, contact us today itself.

http://www.socalsandcastles.com/

Outdoor Weddings: 12 Planning Tips

2012-06-04T21:17:00.000+05:30

The open sky and weddings just go together. Whether public or private, outdoor weddings are great for dramatic settings. But if you place your celebration outside, there are many choices and decisions to make. Here are 12 wedding planning tips for your outdoor wedding ceremony:

1. Choose a "safe" date. If you avoid too humid and rainy season, you might keep weather disturbances to a minimum.

2. Complement your surroundings, don’t compete with them. The natural beauty of your chosen setting shouldn’t need a lot of embellishment.

3. Take a careful look at how your guests will reach your wedding site. Think about exits. Make sure that guests don’t stumble through darkness as they leave.

4. Assure that your guests will have access to restrooms.

5. Ask your floral designer, caterer and other vendors how much time they’ll need to set up at your site.

6. Factor electrical needs into your plans.

7. Ensure your plans meet local ordinances — get appropriate permits and inspections.

8. Use microphones so your guests don’t have to struggle to hear the wedding ceremony.

9. Protect the food. Ask your caterer to take special precautions to preserve the freshness of the food.

10. Proper lighting is key. If nature can’t or won’t supply what’s necessary, call on an expert.

11. Have your wedding site sprayed for mosquitoes, fleas and gnats two days before the event.

12. During the event, use citronella candles. You might informally supply insect repellent if your site teems with unfriendly pests.

Following this outdoor wedding advice can help you avoid an outdoor wedding nightmare!

http://www.perfectweddingguide.com

‘Joy’ous Wedding- Article Published in FWD Life magazine

2012-06-04T20:44:00.001+05:30

FWD Wedding of the month: Mary Weds Antony

Who and When : Kerala’s top two business families cemented their bond through the alliance of a marriage- Mary, daughter of Mr & Mrs Joy Alukkas was tied the knot with Antony, son of Mr & Mrs Jose C Chacko Chirakkekaran. The nuptial was held on 5^th May at Lourdes Church Thrissur. The stage was set for one of Kerala’s grandest event with the two grand receptions at Lulu Convention Centre, Thrissur on the same day and at Le-Meridien , Kochi on 8^th May.

Fwd Reports

May 5th : Lulu Convention Centre, Thrissur

The event kicked off at 6:00 pm as the bride-groom showed up the venue in a white Rolls Royce resplendent in white n black, the traditional western wedding attire and holding pink bridal bouquets. As the flower girls dressed in white and bridal maids in purple frocks too got down, the show started.

The event was held at an air conditioned outdoor venue and had about 4000 guests to wish the newly wed. As the event was based on a colour theme the entire structure right from the main entrance, pathway to the main hall and stage was completely covered with lavender, white, purple and lilac shades.

The décor, rather than being ornate looked grand and elegant as the complete ambience was made using clothes, flowers and crystal balls along with a thematic cake and candle. The stage was completely decorated with flowers. LED city colours imported from Dubai, moving beams and LED par cans were used for a great impact. Around 200 round table seating was arranged with a centre candle on each.

Live performances by Shehabaz Aman & Gayathri, and choir violin performance with cello, viola and normal violins was a treat for eyes as well as ears.

May 7^th: Hotel Le Meridien, Kochi

This was a pure indoor function with around 2000 guests. The colour theme was White & Gold and the whole stage bloomed with white flowers, structures and paper lanterns.

There was a musical evening with a mix of ghazals, semi-classical, melodies and filmy by playback singer Karthik and team. A live performance by an Italian harpist was something new to Keralites.

Planner’s Verdict:

The event was managed by Parinaya Wedding Planners, the wedding division of Impresario Event Management Company.“Simple, natural and elegant, that’s how they wanted it to be” says Harish Babu, Managing Director Parinaya. “And a colour scheme was the perfect way to make it,” he continues.

Purple is a great choice when you want something a little different and not as bold as the primary colours. It is a relaxed colour that has a very romantic feel and thereby adds a fairytale element to the wedding. The ‘White’ and ‘Gold’ theme perfectly matches as the bride-groom splurge in aureate adornments. The unique backdrop of white flowers, symbolizing purity was absolutely stunning.

What’s different- The bride-groom were positioned right at the entrance and greets each guests walking in. The stage was meant only for the artists.

The wedding was truly a joyous occasion which will remain forever etched in the memories of those who attended it. FWD wish the newly married couple a happy married life ahead and hope they enjoy ever-lasting conjugal bliss.

For more pics, visit : http://marywedsantony.com/

The Role of A Wedding Planner

2012-05-30T22:49:00.001+05:30

For a grand occasion such as a wedding, you require a lot of expertise to enable you plan, organize it. In many instances, family members, friends and associates have helped with wedding planning but there are limitations with this approach. The helpers may not be able to devote all their time to the event because they have something to do. Again, since it is not their line of business, they may not be able to obtain the best services for the benefit of the couple. This is the reason why you may need to get a wedding planner to oversee your wedding vent.

The wedding planner will save the couple a lot of headaches. He will be doing the running up and down whilst the couple take a rest towards their day. He will also be able to locate the best vendors who are reliable and proficient enough to handle the wedding. But most importantly, the consultant is able to negotiate for lower prices as he does repeat business with the vendors. A wedding coordinator knows what causes weddings to fail and can offer the couple protection against all these common occurrences. Wedding planners are also advisors. They can help the couple to choose their bridal wear, accessories and shoes.

The role of a wedding consultant in the planning of the bridal event is paramount. They are able to obtain very low prices and advise on what will work best. From years of experience they have been able to strike better relationships with vendors so they are able to offer couples low prices. The most important role that the coordinator plays is one of an organizer. He assumes a central role over all the aspects of the wedding and ensures that each vendor or service provide provides timely services and assures quality. Investing in a planner will therefore save you time, embarrassment and high cost in your wedding planning.

Article Source: http://EzineArticles.com/2667344

Jai Hind TV Awards managed by Impresario. Excerpts from Event FAQs

2012-05-23T10:45:00.003+05:30

Impresario executes the fifth edition of Jaihind TV Film Awards

Rachel George

Wed 23 May 2012

Jaihind TV, a Malayalam TV channel, organised the fifth edition of its Film Awards on May 12 at Chandrasekharan Nair Stadium in Trivandrum, Kerala. This event was managed and executed by Impresario Event Management; the first big event managed by them in this city.

This event is touted as the biggest event in the Malayalam Film industry. Sponsored by Bobby Chemmannur Group and Maxo, the evening was attended by many eminent personalities and artists across Kerala, with the audience numbering around 15,000.

Impresario received the mandate for the 2012 edition on the basis of their execution of the 2010 and 2011 editions of the Jaihind Award nights. They were responsible for managing all aspects of the event, except the celebrity management. Commenting on the execution, Siddhesh Kandiyil, Head South India and UAE Operations, Impresario said: "We had only five days to execute this event as the Amritha awards happened at the same venue on May 5 and this event was slated for May 12. Still, we managed to execute a memorable event for the client." He elaborated further: "Besides dance and music entertainment by various cine artists and playback singers, Impresario arranged for an acrobatic dance performance by foreign artists which delivered a different appeal to the event."

Commenting on their association with Impresario, a representative of Jaihind TV said: "It was quite a challenge for Impresario to manage the show in such a short time. Over the course of our association, we have to come to feel like we are all part of one family and they're not a different organisation." The awards were promoted by through the channel itself.

Bangalore-based J Davis Prosound & Lighting provided the light, sound and LED solutions for the event. This is their third time being associated with the awards. Graflex Inc., J Davis Pro's AV division provided the LED Slim Line Panels & Mesh. The main backdrop, along with the props comprised of a Centre LED wall of 6mm 24 x 12.5ft.

Impresario Manages the 5th Jai Hind T V Awards

2012-05-20T15:28:00.003+05:30

Team Impresario is glad to place on record that we managed the 5th Film Award Event of the Malayalam Channel- Jaihind TV in the best possible way considering we got the event confirmed only just 5 days prior to the event.The event was held on Sunday 12th May 2012 at Chandrasekharan Nair Stadium, Trivandrum, one of the largest open stadium in Kerala.

The spectacular ceremony managed by Team Impresario was blessed with many eminent personalities and artists across Kerala and the audience numbered around 15,000.

Besides dance and music entertainments by various cine artists and playback singers, we managed to arrange an acrobatic dance by foreign artists which delivered a different appeal.

Our team headed by Sidhesh and supported by Sajna and Ranjit did a very good job. Each and every team member delivered a good event. All our vendors too supported very well, even though it rained the previous day evening the rain goddess blessed us on the day of the event without pouring the heavenly showers.We thank each and every one for the quality delivery in the award event.

This is the first big event Impresario exclusively managed in Thiruvananthapuram city. Thanking Jay Hind TV for showing confidence in us again.

Saint Gobain Goa Event

2012-05-19T09:52:00.000+05:30

Saint-Gobain Gyproc India (formerly India Gypsum), conducted the first award function of the company for recognising their contractors who did outstanding performance during the year 2011-2012. The two day function which kick started on 10^th May 2012 at The Leela Kempinski Goa was attended by around 100 employees as well as stakeholders.

Impresario managed the whole event right from the travel and stay coordination, award show with entertainment, site seeing trip for employees and lunch at Zeebop. The entertainment show during the concluding award nite on 11^th May, had belly dance, quick change act and Sangeetha Singh as Emcee.

2012-04-28T08:21:00.001+05:30

Radio Mango Nattile Tharam

Impresario has won Gold for WOW Awards 2012 in the category of Activation programme of the year, for our impeccable management and execution of Radio Mango Nattile Tharam.

A reality show on wheels;Radio Mango Nattile Tharam

is the first of its kind in India. With the concept and wide coverage, it had reached thousands of

singing talents across the state.

A 100% ground hunt for the best male and female

singer among the many aspiring singers from every nook and corners of the state.

The show managed by Impresario succeeded in getting:

A mass interaction through participation and audience.
Reach out even to far flung areas, thereby making the programme as well as the brand, a name with every household.

Bring the brand to limelight with an innovative event of large magnitude
Provide a platform for people with singing talent from every nook and corner of the state.
Pulling back the dominance of music to ‘radios’

Our involvement in the campaign was right from conceptualization and execution of the entire event flow

Designing vehicles with in-built studio and state of art sound management
Handling thousands of eager participants
Crowd management in terms of audience gathering
Branding Management for Radio Mango as well as the sponsors through the programme design and execution
Effective execution of different levels of the contest at various zones – audition, elimination, intra-zonal level,
zonal level, and an ultimate inter-zonal final event

Celebrity management- arranging judges and celebrities for the grand finale and musical nite

The main challenges were:

Adhering to the pre-decided time span- to complete the road, water and air campaign in 30 days.

Registration and management over 20000 contestants at over 110 touch points Covering (more than 3,500

miles)

Recording of the songs and sending it to the nearest Radio Mango radio station everyday for evaluation in

DVD

Internal elimination and evaluation of 20000 recorded tapes of contestants
Branding at all phases of the event ( both the company and sponsors)
Proper recording machinery for the first stage and sound management
Celebrity management (judges) and arranging performers ( both participants and dancers)
Crowd management (audience)
Allotting one minute for each contestant to sing with age no bar
Maximum mileage in terms of visibility for title sponsors and co-sponsors

Permission process: Sound Permission, Permission for vehicle, Permission for Helicopter landing, Policeclearance, Water Transportation etc

Permissions from various agencies, owners and govt to conduct the show etc. The biggest challenge wouldbe to get clearance for helicopter landing in areas where there were kutcha structures nearby

Coordination of team for the activity which included: MCs, technicians, driver, promoters etc

Safety was a key factor no matter what the mode of transport- lifejackets n boat, ambulance at helicopter landing venue etc were arranged.

The campaign was widely accepted on the following grounds:

A 100% interactive event done with a unique twist
Creative concepts and Innovation
First reality show not only on roads, but in water and air as well.
Unsurpassed coverage
High brand visibility

Nattile Tharam clocked over 20000 contestants and an incredible 18 lakh plus eyeballs, especially in far flung

areas where people never get an opportunity to showcase their talent. The team worked hard in record time under

immense time constraints to get and compile all the documents required for this activity.

In its first edition, Nattile Tharam had found a place in the Limca Book of Records for its unique

on-ground format. And this year again with the introduction of ‘helicopter’ concept. In addition to the previous year’s

mobile recording studio and boats to cover backwaters, this year, for the first time in India, there was helicopter

borne recording studio. This one-of-a-kind feature gives Nattile Tharam 3 the opportunity to reach lakhs

of people who live by Kerala’s waterways and hilly terrains.

Once More We Proved It.....

2012-04-28T07:57:00.000+05:30

Dear friends and associates,

We are happy to announce that Impresario has bagged GOLD in the WOW Awards 2012 in the category of Activation programme of the year, for our impeccable management and execution of Radio Mango Nattile Tharam.

The WOW awards are instituted by EVENT FAQS to celebrate excellence in events, entertainment and live experience creation.

The WOW Awards were instituted in 2009 by EVENTFAQS to celebrate excellence in events, entertainment and live experience creation. The fourth edition of the WOW awards was presented in association with EEMA ( Event Management Association of India), with High Street Phoenix as the associate partner and Bloomberg UTV as the exclusive television partner.http://www.eventfaqs.com/wowawards/WOWAwards2012WINNERS.pdf

We thank each and every one of you for your support, without which this would not have happened
- Team Impresario.

Tech Based Event Management

2012-04-19T10:05:00.001+05:30

One of the major changes in the fields of meetings and events this year is the introduction of Smartphone technology to business. There has been a rapid development in Smartphone mobile app for event management. By using such platforms businesses are turning themselves into tech savvy, eco-conscious enterprises. A recent report by the USA’s leading meeting management, logistics, and event company - Publicis Meetings USA (PMUSA), revealed that the trend of using technology in meeting or event management will drive in forward, thanks to the increasing tech-savvy clients. In the words of Karen Young (Managing Director and Vice President if meeting services for PMUSA), “Technological advances continue to be increasingly important and are leading to more requests for customization and interactivity in meetings and events…We expect technology to be at the core of several trends in the meetings industry in 2011."

Through the use of various mobile applications for event management, it becomes easier for the event managers and the producers to promote audience engagement, interactivity, and business-to-customer networking. Do you know that these days mobile apps are being built and customized aiming specific event or program? Such specific platforms allow the organizers to communicate well with the participants and the attendees – both before and during the program. Information related to changes of itinerary, schedules, maps, and other related notices is spread around in an easy and convenient manner.

Today the trend of using mobile applications for event management has led the Smartphones to increase the technological and interactive aspects of a meeting or an event. There are various audience response and networking apps that helps in accomplishing tasks like customizing program agendas, and messaging.

Even though the focus of every business is to implement technological advancements like mobile app for managing meets and seminars, the business environment has also grown cost-conscious. The entrepreneurs and event managers have a coined the term “hybrid meetings” for the type of event management that comprises both the elements of a live meeting and a conference via the Internet. While it may sound like a “Webiner”, in actuality, it is not so. You can expect to see more hybrid meetings in the upcoming years. And all these have been possible because of effective Smartphone applications.

Another trend in the area of event management is the use of mobile applications for organizing “green meetings”. Today, it is not enough for the businesses to select LEED-certified destinations and use environment-friendly products. In such respect the concept of e-ticketing and mobile event marketing is the best thing that a business can arrange for.

Businesses and event managers are also using the mobile apps to access the Internet. Social media interaction is important for every business. So, if you have events to manage, make sure you are using the right Smartphone platform to reach our top the social media population. With the use of applications like the Windows mobile apps, your Smartphone can be transformed into a hand-held PC.

If you want to keep up with the technology-based trends in event management, you should have to install a robust event management mobile app to your Smartphone that will allow you to access your prospective clients and help you to do successful event marketing. Do you know that one of the best event management platforms for all Smartphones is event2mobile? This provides a hassle-free experience for attendees to locate the event on a map, make notes, attach images, and perform various other activities.

ArticleSource: ArticlesAlley.com

What’s After the Show?

2012-04-12T11:28:00.000+05:30

Continual improvement is a goal for all businesses and so, it is important to evaluate your activities. Knowing that events can play an integral role in any company’s branding, event managers are committed to do the best job they can for each events, and a better one for the next.

To continually improve, you have to have a very clear and concrete idea of where you are right now. An objective measurement of performance is the only way to plan for and achieve an improved result at subsequent shows. It might seem a little backward, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make.

By clearly deliniating your plan after the show, you’ll be able to streamline your operation, delegate people to the proper duties, ensure all leads are followed up in an effective manner, and maintain valuable business relationships.

Look back

Look back at your pre-event aims and targets and compare your event with them. The evaluation process should be ongoing, and occur throughout the event management process. Compare your Return on Investment and Return on Objectives.

Lead taking system

One of the most valuable things an attendee shares with you is their questions and remarks. They are letting you know what they are expecting. Make sure your team has a place to note visitor requests – and have them use it! And ofcourse, Without a system in place, lead management can be a nightmare- some will go into the common pool, others will ‘disappear’.

Feedbacks or sales from a show can be tracked and shared with the partnering company as well.

Show budget

Compare what you’ve spent to what you were supposed to spend. Are there areas you saved money? Did you go over budget in other areas? Unforeseen circumstances sometimes push costs up, but consistently missing your targets may mean either budgets or choices need to be adjusted. Discuss which it is, and make changes as needed before the next show.

When evaluating, many people look at just the negative elements – what went wrong – but you should look at what went well too.No matter how your event went – there are bound to be a number of things you can learn for the future.

Learn from what went wrong and move forward.

And of course what should not be forgotten, but many are not doing:

A “Thank You” letter or e-mail for registered visitors

In our information overload society, “Thank You” notes have become the rarest of correspondence. Yet they are a quick and easy way to let your attendees know that you appreciate their time and attention – and that you will value their future business! It’s a nice, personal touch. Delegate one or two staff members to this task, and have it done within 48 hours of the show close.

Impresario Calicut Celebrated its 10th Birthday

2012-03-31T12:42:00.001+05:30

THANTEDAM GENDER FEST

2012-03-29T11:18:00.000+05:30

Thantedam Gender Fest is an initiative by the Department of Social Welfare, Government of Kerala, to celebrate womenhood. March 8th being international women's day, lighted lamp to the 9 day long gender festival, which provided a platform of convergence for the various activities of women and to create discourse on gender issues. It was an egalitarian, creative and open forum drawing women from all walks of life to share experience and problems they face in daily life, irrespective of any social, political or economic segregation.

Impresario successfully managed the 9 day long event whose focal theme was " celebrating women hood" and a collective gathering of more than 5000 women from all sectors of the society. The vent which had various phases was staged in 11 venues simultaneously and Impresario hand holded the promoters right from pre event activities like road-shows and PR.

Talents in team must complement each other

2012-03-15T17:03:00.001+05:30

A company will be successful provided it has the right talent in place. And this talent will bring in bigger success if it combines together to work as synergistic teams. Individual efforts no doubt bring success but it is the combined efforts of talented employees that make a difference.

A team is a combination of various skills and talents put together and the joint efforts of the members bring in effective results than a single person's efforts. When individuals work together as a team, they can achieve targets faster and also meet the customer's expectations. A team-based approach to tasks is not only beneficial for the employees but also the organisation.

When talented individuals work together as a team the ideas and solutions that are generated are much more effective than an individual's thought process. This is because teamwork also involves brainstorming where ideas are exchanged, solutions discussed and thoughts are enhanced. The number of options increases when more than one person is addressing the issue.

The excitement of team members working on a project is also contagious. The enthusiasm of one team member rubs off on the others and this means increased productivity. When members work together, it means a combination of their technical and organisational skills, which translates into efficient work that brings better results.

A healthy competition among team members will pose a challenge to team members and urge them to stretch their skills instead of settling with complacency. Such competition will increase productivity and also force team members to increase their output and its quality. A competitive atmosphere is an important motivating factor and gives a chance for peers to acknowledge others' abilities.

When teams have members who perform different job functions, it allows members to understand how each of them contributes to the final output of the team. The combination of different skill sets and letting team members' work together on a single project lets them recognise and appreciate what each person does for the team.

Teamwork allows employees to develop meaningful relationships with one another. The constant interaction and communication among the team members promotes a high level of camaraderie among them and help in forming groups that work in ways that are mutually beneficial and also have a positive impact on company's performance.

If teams have to have the right impact on the company's performance, the management should know which members should be picked for each team. Ideally each member can be an expert in one set of skills, so that the talents in the team complement each other.

The members should be open and transparent with each other so that the easy communication among them will foster mutual respect in the team. The members should have trust in each other to work efficiently. They should be aware of each other's strengths and weaknesses so that they can complement each other and maintain the checks and balances required to perform efficiently. Team members should also be clear about the individual expectations from each one of them so that everyone puts in equal efforts and has no doubts about the results they will have to achieve. There should be no room for confusion.

The teams in spite of having fixed targets and goals and specific responsibilities for members, will have to be flexible enough to accommodate any changes in the targets or circumstances.

Having talented individuals is no doubt important for the company's success. But combining this talent into synergistic teams can produce greater results. A team of talented individuals can do much more to take the company to greater heights.

source: http://thehindu.com

Trade Fairs and Shows

2012-03-07T14:34:00.001+05:30

Business can achieve success only when it is promoted well in public. Trade fair and shows are means of promotion when you can put forward your brand and let public know more about it. This brings you in to recognition in market then show can be related to anything like food, clothing, automotive, textile, jewellery, gifts, etc. you can easily gain new customers by providing them with some good deals. In a trade fair and shows within limited budget you can organize best stuff for yourself with bigger space and proper arrangement.

Good management can always take you to the desired height provided you are aware about the competition. Following are some of the things which can allow you to successfully organize trade fair and shows:

Building quality team work

Success can be handled by single person, but it comes only when there are efforts of different people. in order to welcome success by means of trade shows you need to carry out proper team work. Organizing such shows require you to understand the market scenario and making proper utilization of area for trade show. Allot work to people of different department and take proper follow up.

Managing staff

Managing work allotted to staff members is not an easy task. You need to first make them understand the work they need to carry out and then examine the work done by them. See to it that internal conflicts between staff members if any do not affect the result of your work. Give instructions to them related to display of your product and see to it that they make proper arrangements. Also arrange proper food and beverages for staff members so that they can work properly.

Good networking

Get in touch with different other members participating in the course of trade fair and shows. Understand their way of dealing such shows to achieve success. Build your networking skills in such shows in order to develop business. Also get in touch with previous year members and try to understand the negative and positive aspects of show.

Sending proper invitation

Invite your members, clients, relative by mailing them invitation card and also by messaging them. If required also send reminders so that date of show does not get skipped from their mind. Send special invitation to important clients in order to fetch more business.

Understanding competitors move

If you have competitors in the same show displaying same products like you then keep a tab on their every move. You have to come out as successful person after the trade show and for this you need to beat the strategies adopted by business rival. You can enter market when you prove yourself different from others successfully and for this it is essential to make out the next move of competitors.

Visiting different trade fair and shows

There are many trade fairs and shows organized by different countries, if possible try to visit such shows and notice the way they display their product. Via internet you can get information about such shows. If you can’t personally visit such shows then get information by online means.

Plan strategies to enhance sales

The aim of such shows is to enhance sales and this can be done by proper planning of trade fair and shows. Single person cannot bring success with trade shows and so it is essential to plan strategies with proper team work.

http://www.eventmanagement.in

Event Management Softwares

2012-03-07T14:25:00.001+05:30

The field of information technology is constantly engaged in making life simpler for everyone, no matter what the field. This is also for the field of event management. The fact is that in the recent past, software developers have been inventing, or rather creating event management software, which reduces the burden of budgeting and accounting amongst the other tasks that can be recorded as software.

There are some companies that have hired information technology professionals to work in tandem with their teams in order to create complete event in management software solution. This means that the software is not just to make things simpler for the finance and accounting department, but also for the rest of coordinators. With the click of the mouse they can source out the required contractors.

There is also the event management calendar software for companies to keep track of the events they are assigned to take up. This is essential as some companies are so burdened with work that they tend to overlook tasks of certain projects and at the last moment work under immense stress. An important aspect of the calendar is the processing scheduling event management software, wherein the entire scheduling for the event is maintained with reminder alerts for the tasks to be done.

There is also the specialized supply chain management software, which is used by malls and event companies delegated events for retail outlets. This is largely that software, which is required by companies that have a chain of outlets. There is also the client event management software, wherein the event company maintains a track record of the yearly event plan for the company. At the end of each event, a proper report is prepared in order to review if things went as per plan, or not.

http://www.eventmanagement.in