In-charge of CHANGE

WestJet: Christmas miracle (Heart touching marketing campaign)

2013-12-14T00:07:00.001-08:00

When I was a child I eagerly waited for Christmas because I was told that at this time of the year Santa Clause visits us when we are sleeping and gives us gifts.

Christmas season is on I can sense that all of you are cool, happy and very anxiously waiting for celebrating Christmas. If you aren’t quite in the Christmas spirit yet then maybe this viral video from Canadian low-cost carrier WestJet will help you getting it.

Canadian airline WestJet has surprised more than 250 customers on board two Calgary-bound flights with their Christmas wishes, earning worldwide praises for the company. Christmas came early for the fliers at the Toronto and Hamilton International airports, when they were surprised with Christmas gifts upon arrival at Calgary.

It started on a snowy Nov. 21, WestJet set up interactive video screens in airport departure lounges in Toronto and Hamilton, which allowed two planeloads of Calgary-bound guests to scan their boarding passes and speak to Santa. The passengers were filmed when a virtual Santa Claus was asking what they wanted for Christmas this year.

The travelers told a virtual Santa Claus their Christmas wishes. The wishes ranged from socks and underwear to a big-screen TV.

While the passengers were enjoying their relaxing flights, the WestJet staffs were busy getting the presents to the airport, wrapping them up and ensuring that each package has the name of the person who asked Santa for it.

All this involved some 150 WestJet employees who did everything from coordinating logistics at the airport to high-speed shopping and wrapping, clearing gifts through airport security and serving hot cocoa at baggage claim.

After the passengers finally touch down in Calgary we see them milling around baggage reclaim, which has been decorated to look as seasonal as possible with giant gingerbread men and even fake snow.

Then the baggage carousel starts up and rather than their luggage, the passengers are greeted with individual gift boxes containing their specially-requested Christmas gifts.

The footage of the passengers opening their presents is very touching, especially a young boy who looks super excited to receive an Android tablet and a young family get the biggest present – a big screen TV, looking slightly less impressed is the poor guy who only gets some socks and underwear.

The event was filmed in real-time, inspiring adults across the globe to once again believe in Christmas miracles. As children, many of us grew up believing in a Santa who was always watching, who could read our minds, the Santa who sees you when you’re sleeping, who knows when you’re awake. In a stealthy, slightly creepy way, WestJet, with its hidden cameras, made that fantasy real. WestJet gave those traveler’s the gift of magic.

I personally feel that it was really nice, well-thought out and well executed campaign. It brought life to the brands core values and most importantly it wasn't expensive. They have raise the level of marketing by making smart use of technology.

Thank you for visiting.

Wish you a very Happy Merry Christmas.

6 Ways to Invigorate your Morning

2013-10-20T19:07:00.003-07:00

To have a truly delightful day, getting it started with your best efforts.

You become more productive when you face every morning with positivity. Here I will suggest you some of the best ways to start your day with extreme positivity and keep it moving till the end.

1. Instigate your body.
When you're sleeping, your body is at a relax mode so waking up leaves you sleepy. Don’t shuffle through your morning, just stand right up, shake yourself out, and take three long, deep breaths. Remember, the root word of "inspire" is Latin for "to breathe."

2 Instigate your mind.
As you wake up just recall the list of your goals in life. After you've instigated your body, read your goals aloud, not in a drone but with real feeling. Imagine as vibrantly as you can how you'll feel when you achieve each goal.

3. Ignore emails and messages.
If you are like most people, you'll be tempted to check your phone to see what's happened while you were sleeping. This is one of the bad move. Unless you've got something that is "really important", postpone the emails and messages. Try checking out the pic of the day, quote of the day, jokes etc. this will delight you early morning feeling.

4. Make yourself best cup of coffee.
If you're going to drink coffee then I suggest make it yourself. Your morning coffee is the first experience of the day and it blends the capacity to go through the rest of your day.

5. Fuel your mind & body.
Breakfast is the first fuel to your mind and body, it defines your physical condition for the day. Fruit, vegetables and lean protein will sustain you for hours. Good food and good music brings positive zing to your life. While commuting listen to your favorite and some inspirational music rather than the news or stupid talks on radio.

6. Be cheerful.
It is one of the most crucial that you must take note while caring out activities. Try to be cheerful throughout the day. You are not required to change the world but you need to disperse your enthusiasm in a manner where you can do your job in the best manner overcoming all the difficult situations.

Re-branding the Yahoo! Way.

2013-08-30T20:18:00.002-07:00

The Internet giant Yahoo!

Has decided that it will change its logo on and is carrying out an interesting campaign “30 days of change”

The reasons behind the change was revealed in an early morning blog post, by Yahoo’s chief marketing officer Kathy Savitt who wrote,

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too."

A statement on the official Tumblr blog post for the company also explained the thinking behind the new logo.

Here is a video of the campaign

“We’ve introduced beautiful new products that have changed the way you see the weather, read email, share photos, and follow your favorite sports teams. We’ve partnered with great artists including Macklemore and Ryan Lewis, John Legend, and Imagine Dragons to take Yahoo! On The Road. And of course, we are excited to come together with tumblr, and by extension, its incredible community of creators.”

Specifying the details of the new logo Savitt also wrote,

“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the US for the next month. It’s our way of having some fun while honoring the legacy of our present logo.”

This change in the logo gives us the insight how the new CEO Marissa Mayer is transforming the company. She took over last July and now the company has acquired acquisition over Tumblr, Summly, etc.

Mayer has also emphasized on the push for mobile and under her stewardship the company released, a new email app for smartphones, revamped Flickr photo service on the iPhone and iPad and the web. An improved Yahoo Weather app was also released which won much praise for its sheer beauty. The logo change is just another stamp that Mayer is putting on this company.

As part of the logo campaign Yahoo, will unveil a different logo each day on its blog, Facebook and Twitter page. The final logo will be revealed on 4 September.

The waiting time is over Yahoo! has announced its new official logo.

There is an interesting blueprint video of this logo. If you are keen to know more then you must watch this video.

Thank you for being patient. Keep blogging.

Bus Branding @ Singapore

2013-06-23T03:24:00.000-07:00

Singapore is a top class city that I ever experienced. I feel it is the best place to work, live, study and play. Singapore is globally connected, multicultural and cosmopolitan city state that offers wide range of opportunities. Singapore is a beautiful country with greenery all around.

Visiting Singapore is the best pleasure I can say in this site. I have never experienced such a beautiful palace in the world. Very innocent peoples, well arranged places of interest. Good and neat food, fast MRT’s, best taxi drivers and wonderful shopping malls. The Birds Park, The Universal studio is one of the best which I loved. Singapore is the best in Asia for all.

Since when I came here I observed the amazing Marketing activity that was taking place on the streets of Singapore. Standing at the road side I could see brands having a race. I could experience the competition among the brands even before I entered a shopping mall.

Brands are an important part of the scenery of Singapore. Brands play major role in everyone’s life.

Brands use public buses as their medium of promoting their brand. The bus is decorated in the theme of the brand and left to move around in Singapore.

This concept of advertising highly creative, full of colorful graphic images on a large bus, Brands try to capture the attention of shoppers, drivers, passengers and pedestrians a like – in highly populated areas with major traffic flows, as well as on well-traveled motorways.

Buses are made in such a manner that it naturally attracts the attention of all. Marketing has been taken another level here at Singapore. The use of concepts and design of branding on buses is amazingly displayed at Singapore.

Hope this post brought some knowledge of use.

Stay Connected.

Cricket 2012- The Businessmen’s Game

2012-09-24T02:55:00.000-07:00

Cricket 2012- The Businessmen’s Game

The game of cricket which is otherwise known as the Gentlemen’s game has been evolved in the southern England in late 1500s has become the new mantra of entertainment today. From the 5 days long test matches to 50 overs a side one day matches to the newest avatar, the Twenty 20 format, the game of cricket has certainly come a very long way.

Cricket, whenever this word is uttered, many bats are wielded in a hurry to play, as the striker goes ahead to smash the balls. This is the game of “cricket” which is another name of religion in a country like India. In India, every child is given a bat and a ball on his/her birthday, and this is something which has been followed traditionally all over the country. And in tune to that, the branding process in cricket has also evolved in a dramatic manner over the years.

From the beginning of the human civilization, the process of communication or what we say delivering one’s understandings to another person seems to be very vital in every stage and every age. From the days in the caves to this modern day ultrasonic jet age, it is the one by virtue of which the man has proved its mettle against the time and against all other creatures. From this very concept of sending or spreading the understandings from one to another the concept of

Advertisement has taken birth.

And to advertise or simply spreading the news or views about a product or service in this hyper-competitive market place is very important to survive and thrive for modern day marketers. And to rip on this, now-a-days marketers have started to exploit every opportunity as they are starting to attach their brand names with various products, services and events.

Branding which is known as giving a unique name, sign or term to one’s product so that it will acquire a specific position on the minds of the consumers and differentiate the product of various companies.

In this post I am trying to focus on the same branding effect on the new kingpin in the world of entertainment, the game of cricket!

A flashback into the Gentlemen’s game

If not long, only we can go back to some 20 to 25 years back, we can see the very classic and very cleanly image of cricket. With scenic arenas, large spans of green grasses, clean wickets, clean stadiums, unbranded equipments like bats, wickets, boundary ropes, perimeter boards, spotless white clothes, basic score boards, simple presentation ceremonies…etc. In addition to that the players, be at a national or International level were also involved in very few endorsements.

The Change

With the advent of liberalization and the growth of television viewership have given a huge popularity boost to the game. With the birth of cable and satellite television came a deluge of programming options for Indian advertisers. Cricket stood alone, as a means to cut through barriers of age, gender, geography, language and socio economic class classifications. It is today a medium by itself; one which accounts for approximately 15-20% of total television advertising in a given year.

Cricket has allowed marketers to effectively combine the power of television and the potential of the sport. And the result is that today, astronomical sums of monies are being pumped in to garner a slice of this highly lucrative pie.

So seeing this big opportunities, the marketers need to disregard the old ways of advertising and bang out to mega advertising efforts both on ground and on television which will help them to stand out and get noticed. Whether the brand is relevant to the spot it is getting advertised or not, it has added value to the whole game; both on ground as well as on television resulting in involvement and consumer appreciation. We can say here that, pockets do get deeper when it comes to cricket.

The Changed

The painted Playground on all four sides

The bill boards around the Boundary

The brands that find their way on to the Bats of the players

The main and associate sponsor of the team whose logo gets reflected on the Jerseys

Various brands that get advertised on the Wickets

Brands advertised in between the Over

Last but not the least The Drinks trolley – vehicles that carry drinks in to the field during breaks

HOPE YOU WERE ABLE TO NOTICE THE CHANGE BROUGHT ABOUT. STAY CONNECTED.

“BOLLY BRANDING” ON THE RISE

2012-09-13T05:19:00.000-07:00

The entertainment has remained the part and parcel of the human life for years. Hollywood is the flagship of all the entertainment of the world. There are versatile ways of entertaining the world. In course of time different sorts of human being joined the earth to teach and propagate entertainment to the world. Especially, in these days the Indian bollywood movies have touched the heart of every Indian across the globe.

A brands association with the bollywood movies is a rising trend. For obvious reasons, this type of association minimizes the risk element posed by infilm branding. Moreover, with technology advances, any brand can be placed in a suitable scene from the film after it is made.

Bolly Branding is a term introduced to bring about the combination of bollywood movies and the brands for their mutual benefits. To be very logical in explanation this type of branding activity results big screen joining hands with the small screen. The practice, is quite popular in Hollywood, is making its presence felt in Bollywood too, recent examples being

Parachute Hair oil from Marico and Sunsilk shampoo with movie Cocktail;

Nimbuzz with movie Kya Super Cool Hain Hum;

Nokia Lumia, Citizen Watches and Cadbury Bournville with movie Dark Knight;

Amul macho with the movie Agent Vinod;

Montecarlo Celebrates the movie Barfi ;

Lakme, Head and Shoulders, Monarch, Universal, Cera, Rupa, Jealous21, Sugar Free and Cocoberry have associated with the film Heroine &

Thums Up and Suzuki with movie Ek Tha Tiger.

I have enlisted in details the style in which brands carry out BOLLY BRANDING

MOVIE NAME: - Cocktail

RELEASES ON: - 13 July 2012

ACTORS: - Saif Ali Khan, Deepika Padukone and Diana Penty

DIRECTOR: - Homi Adajania

Deepika in Cocktail: A vision to behold

Deepika plays the role of a character named Veronica in the film, a girl who looks like a million bucks, and knows it. Confidence drips from her as she struts around in her casual day wear and sexy party wear.

Sunsilk a famous hair nourishing cosmetic company came to with an ad campaign “When you have thick hair like Veronica’s, you can style it anyway you want! GET Veronica’s cocktail style TODAY!

It said -If you want Veronica’s rocking look, just remember, the side ponytail style will only look good if you’ve got thick, healthy, voluminous hair. So make sure you’ve got Sunsilk Thick and Long shampoo and conditioner, which makes your hair look 2 times thicker.

MOVIE NAME: - Agent Vinod

RELEASES ON: - 23 March 2012

ACTORS: - Saif Ali Khan & Kareena Kapoor

DIRECTOR: - Sriram Raghavan

Where the previous ads of Amul macho really made you smile, this ad goes a bit far. The ad tries to be too funny, but actually it isn’t. Although the buildup of the ad is good and has humor in it, the end is disappointing. However, it does fit the tagline “Bade aaram se”.

Saif ali khan is probably promoting his own role from his upcoming movie Agent Vinod. He is dressed in an Amul macho and is cross questioning several people for the murder of the owner of the house. Of the four people he questions (including the owners wife) each of them has red liquid on their clothes (meant to be blood) and each of them has some reason for the blood to be there. Finally Saif begins thinking who will give the answer to the mystery. The dead owner then wakes up and points to his wife and says that she had done the murder. Saif ali khan then says the tagline “Bade aaram se”

MOVIE NAME: - Barfi

RELEASES ON: - 14 September 2012

ACTORS: - Ranbir Kapoor, Priyanka Chopra, Ileana D'Cruz & Rupa Ganguly

DIRECTOR: - Anurag Basu

This film brings about a concept of Co-branding. Co-branding has been there for ages but as picked up rapidly in resent few years. We can say it is utilization of two known brands to come up with a new product or service. Co-branding refers to use of two renowned brand names in a way that they can collectively offer a distinct product/ service that could not be possible individually. The success of composite branding depends upon the favorability of the ingredient brands and also upon the extent on complementarities between them.

“Montecarlo Celebrates Barfi”

This campaign is good example of co-branding activity between apparel brand Montecarlo Fashions Limited and UTV for the upcoming movie Barfi.

Montecarlo has come with an interesting campaign to promote its association with the movie Barfi and named it as “Montecarlo celebrates Barfi” wherein users answers few simple questions and get a chance to win Barfi movie passes which will be facilitated by Montecarlo. The gratification is a mixture of Barfi movie passes, Barfi CD’s and Montecarlo merchandise.

Montecarlo has also come up with a co-branded TV commercial currently promoted on all the television channels.

MOVIE NAME: - Ek Tha Tiger

RELEASES ON: -15 August 2012

ACTORS: -Salman Khan, Katrina Kaif, Ranvir Shorey , Girish Karnad & Roshan Seth

DIRECTOR: -Kabir Khan

In Ek Tha Tiger, Suzuki in-film branding is being complemented by a TVC and a contest. The film has also associated with Ireland Tourism, close on the heels of the Spain Tourism-ZNMD success. Ireland Tourism has its hopes pinned on Salman Khan, considered an opinion leader, and a TVC around the film has just gone live. Suzuki has launched the ‘Ek Tha Tiger, Ek Hayate’ campaign, which offers Suzuki Hayate buyers a chance to meet Salman Khan in person. Six winners will meet Khan in Mumbai and one of them will get a free Suzuki Hayate motorcycle. The campaign has reportedly received tremendous response.

You might be aware that the Toofani campaign being carried out on all television channels all across the country. Coca Cola officials (Thumbs Up’s parent company) are ready to confirm the deal with Salman. Recently, Salman Khan had everything but not a cola brand to endorse. The wait however is over as we hear the man has been roped in for Thumbs Up’s ‘Aaj Kuch Toofani Kartey Hain’ campaign.Only time will tell if Salman really is seen endorsing this fizz! I must also add, that Thumbs Up also went in to a brand association with Ek Tha Tiger.

MOVIE NAME: - Heroine

RELEASES ON: - September 21, 2012

ACTORS: - Kareena Kapoor, Arjun Rampal, Randeep Hooda, Shahana Goswami

DIRECTOR: - Madhur Bhandarkar

Women-centric films have caught the right attention in recent times, thanks to unique content and strong roles. But for Heroine, Kareena Kapoor has gone a step ahead and managed to bring as many as eight brands on board – said to be the most for any female-oriented Hindi movie so far.

Lakme is launching Heroine branded makeup under the Absolute range, endorsed by Kareena, and apparel brand Jealous21 will introduce a special clothing line inspired by the clothes worn by Kareena in the movie, which narrates the behind-the-scenes life of an actor.

Lakme, Head and Shoulders and Monarch Universal are the brands Kareena endorses and have associated with the film, apart from others like Cera, Rupa, Jealous21, Sugar Free and Cocoberry which have come on board for in-film integration and various media associations.

These all above mentioned array of cases bring about the clear scenario of branding of the new era. These are the strategies that the brands are executing in order to gain maximum coverage over the minds of the audience.

Starting from munni ki badnami to life ki naughty kahani yeh halkat jawani brands have associated themselves with the upcoming movies and have gained remarkable results.

Social Media Inspirations

2012-09-08T05:47:00.003-07:00

Social Media Inspirations

In this tech-savvy world, these social media-inspired styles demonstrate the tip of the iceberg on just how integrated online socialization has become a part of one’s everyday life.

There is a growing desire to have everything from status update t-shirts to tweeting sport shoes, so that other people will know what users are thinking at all times in both the physical and digital worlds.

Social media-inspired wardrobes are totally in vogue as fashionistas and fashionistos rock anything from Internet timepieces to Facebook-inspired cuff links to show off just how well connected they are in the online world.

Soon programmable hi-tech tees will become a ubiquitous fashion piece allowing for truly customizable clothing. Even celebrities have jumped on the social media bandwagon influenced to wear the user-generated content of fans.
An example of this is Imogen Heap’s Grammy Awards Twitter dress that featured a live Twitter feed displaying messages sent from fans to the singer.

These stylish social media-inspired styles provide some inspiration to future fashion designers looking to incorporate digital love into their latest threads.

Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights

My days of rocking customized kicks are little behind me but I have got to admit that these Daniel Reese customized sneakers are incredible.

The Imogen Heap Grammy Awards 'Twitdress' is Geekalicious

Twitter was officially pulled onto the red carpet with this Imogen Heap Grammy Awards Twitter dress. This “twitdress,” as it has been dubbed, is a social media and fashion first.

Lumen Bigott's Social Media Shoes Bring Your Laptop Love to the Streets

So long as you own a Smartphone, you don’t need to leave your online life at home. Nevertheless, for those wishing to publicly broadcast their enthusiasm for social networking to the physical world, wearing Lumen Bigott’s Social Media Shoes is the first step.

Tshirt OS Offers Users a Wearable and Interactive Digital Display

The digital apparel company Cute Circuit has created the T-shirt OS, an interactive digital T-shirt that combines self-expression with technology. As the company points out, T-shirts have been the ultimate canvas for self-expression for ages, and now, with the T-shirt OS, your tee can display and do exactly what you want it to.

Lysander Follet's iLIKE Silver Pendant Pays Homage to Facebook Liking

The Internet has inspired artists, designers, fashion catwalks and museums, and certainly has been an inspiration for Lysander Follet’s iLIKE Silver Pendant.
For a round of Facebook-inspired jewelry, young French designer Lysander Follet from French studio Minigorille has created a pendant that is fully handmade out of silver 925.

It’s a limited edition, 30-piece pendant made in Lyon, France that may look familiar to some of you social network lovers out there. That’s right, the design is formed in the shape of the “Facebook Like” button icon that you use every day.
For lovers of the largest social network in the world, here is an original jewelry gift to offer or to be offered.

The 'b for bel' Outfits Will Match Your Online Profile

Society’s obsession with social media has now extended to the spaces within closets, thanks to the ‘b for bel’ outfits. This stunning collection of fashion-forward apparel pays tribute to various social platforms including Facebook, Twitter, Pinterest, YouTube and Tumblr.

Now individuals can sport their addiction to social media and networking platforms through these fashionably formed garments.

The Adidas Facebook & Twitter Shoes Bring New Meaning to Follow Friday

The Adidas Facebook & Twitter shoes may or may not increase your friends and followers, but they are a cool way to make a social media statement. These shoes are each one-offs designed by English designer Gerry McKay.

Edoc Laundry

Edoc Laundry, a Seattle based clothing company, is all about encouraging the interactive social experience. By combining fashion and technology mediums, Edoc Laundry creates garments with codes and messages that most people can’t see unless they are searched for thoroughly.

Keith Lane's CafePress Clothing Line is for Non-Facebookers

Keith Lane’s Anti-Social Networker apparel proves that social networking isn’t for everyone. With a full line of CafePress apparel printed with taglines like “Do Not Follow Me,” “Not an Engaging User Experience,” “Bottom of the Search Engine,” and “LinkedOut,” these clothes aren’t for early tech adopters.

Share & Wear Your Status With the UpdateMeTee Shirt

Taking social media to a tangible and fashionable form, now you can really tell everyone what you’re doing by updating your status with the UpdateMeTee Shirt.
This new Facebook designed shirt allows you to write and erase messages on the clothing item. Share what you’re doing and wear it proudly. The t-shirt even has a comment section for people to write posts on.

The 'Dislike' Button by Dislike Lets You Express Your Discontent

For months, the Facebook community has clamored for a ‘dislike’ button to counteract the widespread ‘like’ button. Now Dislike has come up with an offline version of the ‘dislike’ button that you can wear to express your dismay on the go.

The Twitter Handle Necklace Boasts Your Site

Calling all social media geeks! The Twitter Handle Necklace is here! You can get an At Symbol or a Birdie Twitter charm with your Twitter handle engraved and a Swarovski crystal that comes in birthstone colors.
The necklaces are made from stainless steel and sparkles, which enable you to show your love for the site every day!

The Facebook Dress is Sure to Get You Poked Anywhere You Go

The true fans of Facebook will have at least one Facebook Dress in their closet. This dress was designed by a young Romanian fashion designer named Lana, and features a full Facebook design on the front and back.
The front part of the Facebook Dress features a profile that can be your own or someone’s else, while the back appears to be the ‘add as friend’ Facebook page.

Social Media Watches for the Ultimate Geek

These social media watches are perfect for those who are Internet savvy and are addicted to sites such as Facebook, Twitter and MySpace.

With so many new social media inventions, including pillows, mouse pads and t-shirts, it only seems fitting that watches would be the next Internet-branded creation.

These Internet Dresses by Neko-Vi are Elegant

The Internet Dresses by Neko-Vi are what Cinderella would wear to a social media ball. All of these elegant gowns are based off a major website and that website’s color scheme.

Ramblers Follow Every Step You Take

Twitter was created to log everything you do and every step you take. These Ramblers

also do just that—except in a more literal way.

Rambler shoes track your speed and pressure while walking and Bluetooths these signals to your phone, which then sends it to your Twitter account as tweets.

Every One Will Like These Thumbs-Up Cuff Links

It is hard not to like these social media-inspired Thumbs-Up Cuff Links. Created by the online retailer ThinkGeek, the Facebook ‘Like’ symbol was transformed into a pair of geek-chic cuff links. These accessories will sure add a dash of fun to any dress shirt.

The InstaGraham Crackers are Creative Baking Creations

Baking goddess and blogger Bakerella has engaged in some clever word play and delicious social media integration with the InstaGraham Crackers. These homemade Instagram-inspired graham cracker snacks are a cute way to express and applaud the instant artistic merit commonly contracted by avid Instagram users.

Tomislav Zvonaric Conceptualizes a Facebook-Themed Ice Cream

Tomislav Zvonaric previously conceptualized a Facebook-themed bed, which mimicked the iconic “f” shape of the social media platform’s logo, but he wasn’t finished with the company just yet. Seen here is his latest creation, ‘The Facecream,’ which once again harnesses Facebook’s logo, only this time it’s used as the shape of ice cream popsicles.

Picture a Klondike bar, with an edible blue exterior instead of chocolate, and with the bar itself being placed on a stick and you get a general idea of what ‘The Facecream’ entails.

HOPE THIS HAS BEEN INSPIRING TO YOU...THERE IS MUCH MORE TO COME UP KEEP FOLLOWING AND COMMENTING ON THIS BLOG.

Color & Branding

2012-08-22T00:49:00.000-07:00

Color Design and Psychology for Branding

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.

Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? Marketing experts define "brand" as the "name, term, sign, symbol or design, or a combination of them intended to identify a company's products or services." In other words, a brand communicates the "idea" of company or product. This is what forms the connection with consumers.

For example, in the illustration of the 3 brand images above:

The JAL (Japan Airlines) image has several Components: The bird symbolizes flight and the color red communicates power. Red also symbolizes good luck in Asia. The circle and the color red reference the flag of Japan. Therefore, the brand image communicates powerful air transportation from a Japanese company — and good luck with the journey.

The AT&T image is an award-winning design. The globe symbolizes a world circled by electronic communications. More specifically, the symbol is made up of very carefully delineated 'highlight' and 'shadow' elements. As a result, the symbol may be reproduced to give the impression of a three-dimensional sphere that is lighted from a distance source.

The UPS (United Parcel Service) image is an excellent example of how a single color communicates meaning. Brown symbolizes dependability and solidity. (It is not a snobby color; it is not high technology; brown is grounded in the earth.)

Color is one of the most important components in creating brand identity. The purpose of a brand identity system is to encode a brand in people's memory and retrieve it from their memory. In a visual system, the two most powerful components are the consistent recognizable shapes and colors. It is best if these shapes and colors are distinctive.

One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

Color can have a significant effect on people's perception of a product or brand. For instance, burgundy and forest green are perceived to be upscale while an orange label or package indicates an inexpensive item.

Third, colors can actually have an effect on a person's state of mind and cognitive ability as demonstrated by numerous research studies. For instance, pink has been shown to increase a person's appetite and calm prison inmates.

The Power of Images

A single image delivers a lot of information in a very short time because we perceive an image all at once, whereas reading or hearing often takes significantly longer to process the same information.

A recent study found that images of brands trigger religious reactions. (Source) Dr. Gemma Calvert discovered that when people viewed images associated with the strong brands— the iPod, the Harley-Davidson, the Ferrari, and others— their brains registered the exact same patterns of activity as they did when they viewed the religious images.

The Power of Colors and Shapes

Brands communicate meanings with the language of color and shape. As the overused cliché says, "A picture is worth a thousand words."

Studies show that on average shoppers take just five seconds to locate and select a given product, generally at a distance of from three-to-six feet. Locating that product occurs when it is visible to the passing shopper. Here visibility is measured by contrast and the physiological driver that creates contrast is color. Color is one of the brain’s three visual pathways and, since we process every object within view simultaneously, color is the mechanism that places emphasis on certain areas. In addition to enhancing on-shelf visibility, the appropriate use of color can increase brand recognition by some 80%, while also serving as an important brand identifier.

While color works on one level, it is not the only factor leading to product selection. Memorable shapes also initiate a cognitive process of evaluation and brand preference. Shapes often determine the first impression of a product while metaphorically communicating key benefits and advantages. In combination, color and shape combinations can signal quality, while enhancing perception. For instance, symmetrical shapes pair well with passive colors… triangular and diamond shapes with active colors.

Color /shape combinations can also communicate brand personality, so like color, the use of shape in brand identity and design plays a role well beyond on-shelf visibility.

There are natural — or universal — associations evoked by shapes and colors that are common to all of us: For example, a horizontal line is stable and a diagonal line is dynamic. Red is hot and full of fire, blue is cool and watery — or intangible like the sky.

Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).

The relationship between a brand and the color plays a huge role in the minds of consumers. Colors have a much greater role than a graphic design on a logo. It is a valuable messaging tool that marketers use to give consumers a visual memory or even elicit an emotion. Color is an important factor in determining the value and characteristics that a brand wants to portray.

Red is a powerful color symbolizing energy, passion and even danger. Red is an intense color. It is often used in logo design to grasp the viewer’s attention and has been known to raise one’s blood pressure or make people hungry. You will usually see red in foods and powerful products.

Orange connotes adventure and fun. It is less intense than red, but still packs in a lot of punch. It is more playful and like red, is an attention grabber. It has also been used to convey value and discounts. Many brands use this color to create playfulness or stimulate emotions and even appetites.

Yellow is has a varying representation. Like red, it can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Its more vibrant shades elicit feelings of well-being and are said to stimulate mental activity. However, yellow has been proven to create stress among people, which is why it is used in road signs to caution people.

Green has been a recent favorite for marketers. It is used literally and figuratively. Green promotes cleanliness, freshness, renewal and environmental friendliness. It is seen as a restful and soothing color, but can also represent jealousy and inexperience. Many brands have been using this color to portray themselves as eco-friendly and organic.

Blue is one of the most popular colors used within the technology industry. It is regularly associated with security, efficiency, productivity and clearness of mind. It also symbolizes cleanliness, openness and relaxation and works with cleaning products. Brands that tend to use blue are high-tech companies, cleaning products or fortune 500 companies.

Purple has symbolized nobility and wealth. For centuries, purple has been seen as a powerful color for luxury brands and products. Since purple is a combination of red and blue, it has both warm and cool properties. It implies mystery with sophistication. This color can be found in brands that promote education related products or luxury products.

Pink is a feminine color and denotes feelings of innocence and delicateness. It is often joyful and bubbly. Today, many people associate the color pink with breast cancer. It is often a color used in logos to add a feminine vibe to the brand.

Brown is a strong, earthy color that notes honesty and dependability. One of the most popular brands that have embraced the color and associations with it is UPS. Their slogan, “What can Brown do for you?” denotes that they represent that color and the association of dependability.

Black is known for being classic and strong. Many marketers use this color to conjure authority, boldness, elegance and tradition. This color is used in most marketers’ strategy as a font color or outlines of logos.

White is universally known for being pure and peaceful. Thanks to Apple, white has also been known for being an innovative color. Apple has adopted characteristic and applied it to their brand. Many brands will use the color white for their backgrounds to enhance another color.

Some brands decide to include multiple colors into their logo. They chose not to associate themselves with one color and would rather have more variety. This makes sense for brands that are platforms or marketplaces as they host vast amounts of different applications or goods.

Does color really matters when choosing the color of your lipstick??

2012-08-17T22:32:00.003-07:00

Does color really matters when choosing the color of your lipstick??

Lipsticks are the oldest element of ladies’ make up kit. In fact, applying lipstick has a long and colorful history. The first lipstick is believed to appear more than four thousand years ago in the Ancient Egypt. Even during Indus Valley Civilization as well as early Egyptian days lipsticks had found profound use. Remember even Cleopatra used to wear bright red colored lipstick in those days. Queen Cleopatra was well-known for her beauty and love affair with Roman Caesar.

Lipstick was forgotten until the renaissance as they were used not only by women but also by men. At that time, lipstick was considered to make men’s lip contour more noticeable than beard and mustache.

Lip coloring started to gain some popularity in 16th century England. During the reign of Queen Elizabeth bright red lips and a stark white face became fashionable. At that time, lipstick was made from a blend of beeswax and red stains from plants.

In the 1930s, lipstick was seen as symbol of adult sexuality. Teenage girls believed that lipstick was a symbol of womanhood. A study in 1937 survey revealed that over 50% of teenage girls fought with their parents over lipstick.

In the 1960s, lipstick was associated with femininity. Women who did not wear lipstick were suspected of mental illness or lesbianism.

During the Second World War, movie industry turned out to be one of the biggest industries which allowed lipstick and other make-up to be of glamorous respectability. Hollywood played an important part in spreading the popularity of lipstick. Famous actresses in Hollywood have inspired women all over the world with their new beauty invention.

In 21st century Lipstick has become a daily routine of most modern women as a part of make-up. But these small handy make up things have been renewed many times since then.

Lipsticks no doubt are the most essential part of the entire make up procedure since it can completely change your face value. A little bit of color on your lips that enhances your beautiful smile and you can impress anyone standing in front of you. Even though shades of red are still popular in lipsticks, nowadays these are available in every color that you can think of. According the April issue of 'Ladies' Home Journal,' 65% of women use lipstick daily & 25% won't leave house without it. We're not sure where they got these stats, but they seem reasonable.

July 29th is National Lipstick Day! Celebrate the make-up essential that has a history dating back to at least 3500 B.C. in Sumaria.

After questioning about 50 women over social network we came across some amazing reasons that provoked them to apply lipsticks after making a lot of choices.

According to them Lipstick is an innovation, which has been carried forward since ages enjoyed by women like us to make our lips look more beautiful and fuller. When it comes to buying lipsticks, there are so many shades to choose from but finding the right color is very important.

COMPLEXION

Picking the right lipstick for your skin tone among the hundreds of shades available can be tricky. In general though skin tones and the colors go with them can be divided into three groups: light medium and dark. For light skin its pinky shades. For medium its berry family shades. For darker its brown shades such as terracotta.

APPEAL TO EYES AND MIND

Choosing the right color lipstick is always backed by our vision and the feeling that is generated out of the vision. Further choice of the right color is guided by the comfort level women never to buy anything that they don't feel comfortable with. Everyone has a few lip colors that are fantastic for their coloring, age and preferences. Women make it a treasure hunt when they go searching for the perfect lip color and don't stop until they feel terrific with their choice.

ACCORDING TO SEASON

Women are sensitive regarding their dress color selection and about their makeover. Usually they apply color on their lips that suits them. According to some women color of lip should be changed along with the weather, keeping in mind that lips are as important as other feature of your face. Proper care of it is necessary otherwise your makeup is not completed.

Each season has its own importance. Every season creates unique and gorgeous impact on faces of those who are sensitive about their lip color.

Mat Lip color in autumn

Reddish shades for winter

Pinkish lips for spring

Cool and lighter for summer

PERCEPTION OF TASTE

Color gives the perception of taste. Like pink gives the taste of sweetness, red gives the taste of cherries, orange portrays its own taste, brown gives the taste of coffee. The choice of color of lipsticks is sometimes affected by the liking if the perceived taste rather than the color itself.

SEXUAL DIFFERENTIATION

A woman has always been the center of attraction to men at all times. This is because of the attractiveness of women by their style statements in terms of clothing; make up and off course their body language. Color is the most vital component in clothing and make up. Some colors speak things that can be felt by everyone.

Bright red lipstick color sends the message “Look at me“, and a color that is assumed to be the desire to be noticed. Pink symbolizes a more punk style and adventurous, both in terms of love and activity. Dark purple symbolizes the brave personality and not afraid of risk.

DEFINES PERSONALITY

Adding a color to the lips mean adding a color to the day this remark given by a woman about her using a lipstick brings out the important role that a lipstick plays in a women everyday life. Further highlighting on the color lipstick defines the personality of women.

RED lipstick is mostly chosen by cheerful women.

PINK lipstick is the choice for romantic women.

BRIGHT ORANGE lipstick is for those who love to be in the spotlight.

AGE FACTOR

Selecting the right lipstick is not just about color selection. Color is important, but there are other factors to consider. Certain colors should be left behind when women reach a certain age. Frosts and shimmers don't look terrific on all skin types. Matte lipstick is best on certain age groups and so are glossy, high sheen lipstick styles. Now more than ever there are limitless lipstick selections, but all is not lost. You can discover what your best colors and types of lipstick are.

THIRD PERSONS ADVISE MATTERS A LOT

The choice of color does not wholly depend on the one going to purchase. Women use other people’s opinions to help make their own decision. Shopping is one of the most delightful activities to women. Women tend to make their purchasing decisions based on the comments of the third person rather than listening to themselves. If a friend accompanying will comment that the color of a particular lipstick looks good then its chosen regardless of the fact that the one buying is satisfied or not.

TO SHOW THE KISSINESS

Whenever girlfriends wear red lipstick, their boyfriends seem to get so bent out of shape about it. For the longest time, I thought it was because they just didn’t like the way it looked—after all, red lips can be very dramatic on some people. But as it turns out, it’s simply because the red colored lips asked them to end up with red lipstick all over their face when they kiss you!

“It is choice that can mean the difference between looking like a clown or a princess. Choosing the right color lipstick mainly requires keen sense of balancing your needs and your wants”

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COLORS ADDING “Zing” TO OUR LIFE

2012-08-14T01:46:00.004-07:00

COLORS ADDING “Zing” TO OUR LIFE

Have you ever imagined life without color? We are so used to seeing colors that they have become something we take for granted. We can judge the significance of colors with the fact that most are associated with our emotions and different activities in life. White symbolizes peace, red symbolizes both love & anger, yellow is for friendship, green implies jealousy.

All colors have their own place. But what if our life had no colors?

How would things look, and most importantly, how would our pictures look?

For this post, I have collected around 10 examples to show you the importance and significance of colors in our life.

Check out how colors add a zing, and gives new life to these images.

Hope I was able to Convey my message successfully.

Factbook of colors

2012-08-12T03:58:00.001-07:00

Factbook of colors

Color affects every facet of our lives.

The way we react to

colors is a combination of physiological, biological, psychological, social and cultural reasons. Color has the ability to soothe and also to stimulate us.

Approximately seven million different colors can be perceived by the human eye, so deciding what you want when decorating, and narrowing your choice down to one color family, still leaves you with millions of variations to choose from. Most colors are associated with certain emotions, and this differs somewhat from culture to culture.

However I’ve listed some of the most popular color associations.

Red: - Power, Passion, Courage, Vitality, Excitement, Strength, Speed, Love, Heart and Warmth.

Yellow: - Light, Cheer, Sunlight, Happiness, Creativity, Confidence, Self-Esteem, Intellect, Innovation.

Blue: - Caring, Devotion, Trust, Wisdom, Peacefulness, Serenity, Loyalty, Truth, Coolness, Harmony.

Green: - Nature, Fresh, Growth, Abundance, Life, Youth, Renewal, Hope, Fertility, Peace, Balance.

Orange: - Energy, Warmth, Contentment, Fruitfulness, Strength, Security, Sensuality, Abundance.

White: - Pure Light, Energy, Truth, Perfection, Serenity, Harmony, Loyalty, Sincerity, Clarity.

Black: Formal, Reserved, Drive, Dignity, Reliability, Authority, Power, Prudence, Wisdom, Glamour.

Take some time to consider the effects of color on the individuals who will be frequenting the environment you create when decorating. When choosing color take into account whether you are trying to soothe or stimulate, and be aware of the effects of color on the well-being of the inhabitants you are decorating for.

The Story of Colors

2012-08-09T07:05:00.000-07:00

The Story of Colors

"Do unto others as you would like them do unto you".

Once upon a time the colors of the world started to quarrel. All claimed that they were the best, most important, most useful and most favorite.

Green said: "Clearly I am the most important. I am the sign of life and of hope. I was chosen for grass, trees and leaves. Without me, all animals would die. Look over the countryside and you will see that I am in the majority."

Blue interrupted: "You only think about the earth, but consider the sky and the sea. It is the water that is the basis of life and drawn up by the clouds from the deep sea. The sky gives space and peace and serenity. Without my peace, you would all be nothing."

Yellow chuckled: "You are all so serious. I bring laughter, gaiety, and warmth into the world. The sun is yellow, the moon is yellow, and the stars are yellow. Every time you look at a sunflower, the whole world starts to smile. Without me there would be no fun."

Orange started next to blow her trumpet: "I am the color of health and strength. I may be scarce, but I am precious for I serve the needs of human life. I carry the most important vitamins. Think of carrots, pumpkins, oranges, mangoes, and papayas. I don't hang around all the time, but when I fill the sky at sunrise or sunset, my beauty is so striking that no one gives another thought to any of you."

Red could stand it no longer he shouted out: "I am the ruler of all of you. I am blood - life's blood! I am the color of danger and of bravery. I am willing to fight for a cause. I bring fire into the blood. Without me, the earth would be as empty as the moon. I am the color of passion and of love, the red rose, the poinsettia and the poppy."

Purple rose up to his full height: He was very tall and spoke with great pomp: "I am the color of royalty and power. Kings, chiefs, and bishops have always chosen me for I am the sign of authority and wisdom. People do not question me! They listen and obey."

Finally Indigo spoke, much more quietly than all the others, but with just as much determination: "Think of me. I am the color of silence. You hardly notice me, but without me you all become superficial. I represent thought and reflection, twilight and deep water. You need me for balance and contrast, for prayer and inner peace."

And so the colors went on boasting, each convinced of his or her own superiority. Their quarreling became louder and louder. Suddenly there was a startling flash of bright lightening thunder rolled and boomed. Rain started to pour down relentlessly. The colors crouched down in fear, drawing close to one another for comfort.

In the midst of the clamor, rain began to speak: "You foolish colors, fighting amongst yourselves, each trying to dominate the rest. Don't you know that you were each made for a special purpose, unique and different? Join hands with one another and come to me." Doing as they were told, the colors united and joined hands. The rain continued: "From now on, when it rains, each of you will stretch across the sky in a great bow of color as a reminder that you can all live in peace. The Rainbow is a sign of hope for tomorrow." And so, whenever a good rain washes the world, and a Rainbow appears in the sky, let us remember to appreciate one another

Each of us has our own weaknesses and strengths, which if combined together, will make a perfect combination. Many of us only think about ourselves; what we want; what is important to me. To fulfill our selfishness, some choose to trample on others. Remember that loves beget love and hate begets hate. So, don't be shock if the person we use to trample will do the same things to us when they got chance. Even if it is not them, other may do the same thing. Don’t forget this phrase, "Do unto others as you would like them do unto you".

This world will be cheerier if we respect each other .Work places will be merrier if we work alongside and no back stabbing each other. Home will be happier if all members respect, love and care for each other....

Breast Cancer campaign goes “VIRAL” on FACEBOOK

2012-08-06T00:26:00.001-07:00

Breast Cancer campaign goes “VIRAL” on FACEBOOK

Facebook; this word is not just merely a word in today’s day and age. It has become a phenomenon. It is something that each individual especially the youngsters are acquainted with, and if someone is not aware of it then he or she is definitely not considered to be a part of your gang. It is basically a social networking site which helps you in getting connected with people you know and even with people you don’t know.

For me it is of great help as it provides a whole lot of gossip of what is happening in my friend’s lives, it reminds me of a “friend’s” birthday even if I have never met that person ever in my life, it helps me in posting pictures of what I had for dinner last night. Hence, it is of great help in promoting my existence, to have a sneak peak of what is happening in others life, and a lucrative medium to waste my not so precious time. Having said that, we all are addicted to Facebook. In fact that’s the first thing I do whenever I am in front of a laptop having an internet connection.

“Facebook is quite the colorful place today”

Have you seen a bunch of Facebook statuses consisting only of colors--white, black, pink, beige--recently? That's not a coincidence.

Facebook users on one fine Thursday logged in to be foxed by curious conversations on status lines, like: 'Electric blue,' 'Same pinch'. Suddenly, every woman on the friend list seemed to have joined the color game. Black, Lavender, Yellow, You may have noticed a lot of your Facebook friends posting colors as their status updates. Female Facebook users have posted one word status updates like "black", "white", "red", "tan", "blue" or "pink".

The question that arises in every man’s mind was that---Why are so many women posting colors for their Facebook status updates?

After a lot questioning the answer that came in front was 'Bra color' charity campaign blossomed on Facebook.

Over the past few days, a large number of female Facebook users started receiving messages asking them to change their status update to the color of the bra they are wearing. The message also specified to pass the message on only to female friends, not men. On Facebook, things like this spread like wildfire. Before you knew it, millions of female Facebook users had changed their status to the color of their bra. It left men scratching their heads and wondering what was up?

This message was passed on Facebook Inbox read:

"Something fun is going on. Write the color of your bra in your status. Just the color and nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status".

Who’s actually behind the bra color campaign, and what they’re trying to accomplish, remains a mystery. Speculation, however, is running rampant. A Detroit blog suggests that the color update craze was started by women in Detroit who are trying to raise awareness around Breast Cancer (though October is Breast Cancer Awareness Month).

This meant women across the globe were putting up the color of their bra on their Facebook status. The day began on bright note for many Net regulars.

National Breast Cancer Awareness Month is traditionally in October, but a social networking site like Facebook can rapidly help spread awareness any time of year.

THE CAUSE: -Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

THE Buzz: -The campaign went viral and it was definitely an approach to raising awareness that had not been heard of before. Everyone was stalking about it!

Furthermore, and if I remember correctly, almost every girl on Facebook I know participated in this campaign.

After my theoretical analysis, I realized this message had a lot to do with the Breast Cancer Awareness. I like the way it did kick-off one of the smartest online and social media campaigns to do with public health. If I’m just estimating, about 70% of women on Facebook changed their status updates during this period.

There's nothing wrong using nontraditional, goofy, even cryptic marketing tactics to raise awareness of public-health issues. Sometimes, if it's done really well, it can make people laugh while they're learning something serious. I'm sure the hundreds of thousands of women who "flashed color" to all their friends had
the best of intentions.

Whoever is behind this is a genius: He or She asked something simple (post a color). There were no entry barriers (every girl has a color to pick). It raises curiosity (men have no idea why suddenly women are changing their statuses to colors).

It was a brilliant idea and simply by the fact it got to mainstream media managed to raise amount of discussion on the topic – and in case of tabu topics I think discussion is crucial as it does lead to actions.

Facebook is a catchy way to spread and promote a campaign, especially one which calls for a simple action.

Finally, and to wrap up: Have you ever heard of this campaign? Did you participate in it? What do you think about raising such issue in such a manner?

“COLOR” and the Changes in Customer MOOD

2012-08-04T07:47:00.003-07:00

Consumer Dynamics

“COLOR” and the Changes in Customer MOOD

Most people decide on what style they want to use in their home before they shop for furniture and home decor. Everyone knows that the theme you choose for has an influence on how you feel when you're in the home. For example, a more casual setting automatically makes you feel more relaxed. And, some styles just yell "don't put your feet on the couch"!

It doesn't matter which style you choose, color naturally has a big influence on your choice. Color plays a big role in the total look of your home. But, did you know that color has a huge effect on your emotions and moods? In fact, color can make you feel a wide range of emotions from calm and energetic, to happy and depressed.

Scientists have proven that color can alter your mood. It's one of the most important factors in relaxation. Because around 75 percent of all illnesses are in some way related to stress, relaxation plays a big role in preventing diseases.

Colors have a drastic effect on your physical and emotional well being. Let’s have a glance at the message that colors have to give.

Purity

“White” is the color of purity, cleanliness and peace. It's very popular in store decorating because it will literally match anything. Along with other neutral colors, white evokes a feeling of balance. However, it can also create a feeling of sterility which is why it's the most commonly used color in hospitals and medical facilities and is an essentially present in every store interior.

Peaceful Theme

“Blue” is a very peaceful and tranquil color that literally causes the body to produce chemicals that calm. Studies have shown that people are actually more productive if they are in a blue room. Much like watching the waves on the ocean or starring at a clear blue sky is relaxing; blue can make you feel serene and carefree. Blue slows your pulse rate, lowers the temperature of your body and suppresses your appetite. Blue allows our mind as well as souls to be cool and enjoy our purchasing activity.

Want to feel happy?

“Yellow” is the color of happiness! It adds a cheerful feel to the environment and will lighten your mood. It can speed up the metabolism and enhance concentration. However, it has been shown that people are more likely to lose their tempers more often when there around a lot yellow and babies will even cry more. So, try to make sure that you don't overuse the color. Yellow is often used but it is mixed with other colors so that the ill effect of the color can be reduced and keep the store atmosphere favorable.

Be passionate!

“Red” just automatically evokes feelings of passion, but it also makes your emotions more intense. While it can increase passion in the bedroom, it can turn a lovers spat into a full blown argument. It's the most energetic color there; it stimulates brain activity, causes your heart to beat faster and produces a rise in blood pressure. It encourages the customer to shop more and more. This color in the background acts as flavor to the food.

Going green

“Green” themes are currently very popular. Because it's the most common color in nature, it has a soothing, calming effect. Green colors are very easy on the eye and can actually improve your vision. It can make you feel refreshed, calm and nourished. It's also associated with compassion and clear perception. It provokes the human nature to show care and promotes sense of believe to the customers.

Grounded, are you?

“Brown” is another color that is very abundant in nature. It's the color of earth, trees and soil. It creates a homey feel in a room and is associated with comfort and friendliness. Although brown creates feelings of warmth and sophistication, it can also be a sad color. Adding on to it brown being a dark color it highlights the product placed in front of it.

This was all about the message that the colors have to give. Although the style of your store is very important, if you want to feel your best in your business, you might want to put more thought into the colors you choose. Emotions and colors are very closely related and your customer’s mood can affect how you they feel physically. Decide on what specific mood you are trying to establish and choose your colors to create that mood.

Good Luck for your choice and be colorful by nature.