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    <description>Latest news about public relations and communications from PRWeek, leading source of information for the PR industry</description>
    <language>en</language>
    <copyright>Copyright 2026, Haymarket Media Group</copyright>
    <managingEditor>keith.obrien@haymarketmedia.com (PR Week)</managingEditor>
    <lastBuildDate>Sat, 13 Jun 2026 14:24:18 +0100</lastBuildDate>
    <webMaster>keith.obrien@haymarketmedia.com (PR Week)</webMaster>
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      <link>https://www.prweek.com/article/1961496/firstenergy-names-first-director-corporate-communications</link>
      <title>FirstEnergy names first director of corporate communications</title>
      <description>Michon Ellis will report to VP of communications Tabrina Davis and oversee a team of 21.</description>
      <pubDate>Fri, 12 Jun 2026 17:26:24 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961496</guid>
      <category>Corporate PR</category>
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      <link>https://www.prweek.com/article/1961478/advil-former-usmnt-star-jozy-altidore-revise-no-pain-no-gain-adage</link>
      <title>Advil, former USMNT star Jozy Altidore revise ‘no pain, no gain’ adage</title>
      <description>Ahead of the start of the 2026 FIFA World Cup, the Haleon brand hosted an in-person activation in New York on Wednesday to unveil its Rewriting Pain initiative.</description>
      <pubDate>Fri, 12 Jun 2026 16:35:54 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961478</guid>
      <category>Pharmaceuticals</category>
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    <item>
      <link>https://www.prweek.com/article/1961460/country-crock-turned-movie-cameo-social-campaign</link>
      <title>How Country Crock turned a movie cameo into a social campaign</title>
      <description>The brand made several appearances in ‘The Breadwinner.’
</description>
      <pubDate>Fri, 12 Jun 2026 16:27:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961460</guid>
      <category>Consumer PR</category>
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    <item>
      <link>https://www.prweek.com/article/1961363/sunny-days-shady-roasts-inside-nyc-dots-internet-feud-elmo</link>
      <title>Sunny days, shady roasts: Inside NYC DOT’s internet feud with Elmo</title>
      <description>Chief communications officer Nick Benson shares how the department ended up beefing with Sesame Street’s red, fuzzy star.</description>
      <pubDate>Fri, 12 Jun 2026 16:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961363</guid>
      <category>Social media</category>
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    <item>
      <link>https://www.prweek.com/article/1961448/wpp-hands-group-cso-remit-akqa-boss-baiju-shah</link>
      <title>WPP hands group CSO remit to AKQA boss Baiju Shah</title>
      <description>Shah was hired from Accenture Song in 2025.
</description>
      <pubDate>Fri, 12 Jun 2026 15:07:05 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961448</guid>
      <category>People moves</category>
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    <item>
      <link>https://www.prweek.com/article/1961431/breakfast-briefing-5-things-pr-pros-know-friday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Friday morning</title>
      <description>Inside Egglife’s ‘Protein My Ride’ car; SpaceX set for Nasdaq debut.
</description>
      <pubDate>Fri, 12 Jun 2026 13:02:07 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961431</guid>
      <category>Breakfast Briefing</category>
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    <item>
      <link>https://www.prweek.com/article/1961360/social-skinny-spacex-commences-public-trading-doordash-introduces-ai-chatbot</link>
      <title>The Social Skinny: SpaceX commences public trading; DoorDash introduces AI chatbot</title>
      <description>A weekly roundup of app and tech news.</description>
      <pubDate>Fri, 12 Jun 2026 11:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961360</guid>
      <category>Technology PR</category>
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    <item>
      <link>https://www.prweek.com/article/1961364/egg-citing-innovation-backseat-chat-egglifes-protein-ride-car</link>
      <title>Egg-citing innovation: A backseat chat in Egglife’s ‘Protein My Ride’ car</title>
      <description>In a video interview, the egg white-focused brand’s CMO called shotgun to discuss the campaign with PRWeek.</description>
      <pubDate>Fri, 12 Jun 2026 11:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961364</guid>
      <category>Consumer PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961362/hunter-ups-gigi-garcia-russo-president</link>
      <title>Hunter ups Gigi García Russo to president</title>
      <description>The firm has also promoted Michael Lamp to chief digital and transformation officer.</description>
      <pubDate>Thu, 11 Jun 2026 21:43:06 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961362</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961356/verizon-restructures-corporate-affairs-naming-new-global-comms-lead</link>
      <title>Verizon restructures corporate affairs, naming new global comms lead</title>
      <description>Stacy Sharpe is capping her 2-year tenure with Verizon as the company combines its global comms and corporate affairs functions.</description>
      <pubDate>Thu, 11 Jun 2026 19:10:37 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961356</guid>
      <category>Corporate PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961310/bumble-launches-dating-advice-video-series-hosted-tiktok-star-jake-shane</link>
      <title>Bumble launches dating advice video series hosted by TikTok star Jake Shane</title>
      <description>The brand is also hosting phone booth activations in New York and Los Angeles so fans can submit dating questions.</description>
      <pubDate>Thu, 11 Jun 2026 16:05:48 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961310</guid>
      <category>Influencers</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961281/breakfast-briefing-5-things-pr-pros-know-thursday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Thursday morning</title>
      <description>2026 FIFA World Cup kicks off; Podcast: Jim O'Leary; Codeword hires strategy leads.</description>
      <pubDate>Thu, 11 Jun 2026 12:47:23 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961281</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961204/chalamet-messi-best-star-studded-2026-fifa-world-cup-ads-so-far</link>
      <title>From Chalamet to Messi: The best star-studded 2026 FIFA World Cup ads so far</title>
      <description>Adidas, Budweiser and Lego are going big for soccer season.</description>
      <pubDate>Thu, 11 Jun 2026 11:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961204</guid>
      <category>Advertising/Creative</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961203/tinder-appoints-duolingo-alum-global-communications-head</link>
      <title>Tinder appoints Duolingo alum as global communications head</title>
      <description>Monica Earle joined the dating app on June 8.</description>
      <pubDate>Wed, 10 Jun 2026 18:23:11 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961203</guid>
      <category>People moves</category>
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    <item>
      <link>https://www.prweek.com/article/1961184/it-felt-right-time-gary-rudnick-golin-exit-whats-next</link>
      <title>‘It felt like the right time’: Gary Rudnick on his Golin exit and what’s next</title>
      <description>After three decades at Golin, the former global president and COO talks about leaving before the agency's consolidation and why he's finally taking a breather.</description>
      <pubDate>Wed, 10 Jun 2026 16:31:34 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961184</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961044/most-obvious-choice-golin-ketchum-finalize-merger-unified-name</link>
      <title>The ‘most obvious’ choice: Golin and Ketchum finalize merger under unified name</title>
      <description>CEO Matt Neale shares details on the firm’s consolidated leadership team and client conflicts.</description>
      <pubDate>Wed, 10 Jun 2026 14:30:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961044</guid>
      <category>Agency</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961127/breakfast-briefing-5-things-pr-pros-know-wednesday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Wednesday morning</title>
      <description>Allison hires Weber alum; UFC takes over White House press access; Pride in PR: AARP's John-Paul Hayworth.</description>
      <pubDate>Wed, 10 Jun 2026 12:39:07 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961127</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961046/allison-worldwide-hires-weber-shandwick-vet-global-healthcare-practice-head</link>
      <title>Allison Worldwide hires Weber Shandwick vet as global healthcare practice head</title>
      <description>Jamie Dowd will also oversee the firm’s New York office.</description>
      <pubDate>Wed, 10 Jun 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961046</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961035/gov-ball-newcomers-four-brands-made-mark-festival</link>
      <title>Gov Ball newcomers: How four brands made their mark at the festival</title>
      <description>The music festival hosted over 30 brand activations, including a Listerine swish tour and Tinder arcade.</description>
      <pubDate>Tue, 09 Jun 2026 18:55:14 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961035</guid>
      <category>Experiential/Events</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1961033/method-communications-plants-flag-boston</link>
      <title>Method Communications plants flag in Boston</title>
      <description>Dave Heffernan will run the agency’s new office.</description>
      <pubDate>Tue, 09 Jun 2026 17:49:23 +0100</pubDate>
      <guid>https://www.prweek.com/article/1961033</guid>
      <category>Agency</category>
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