In My Professional Opinion

Valentine's Day How-To by Heather Wilson

2012-02-04T13:34:00.000-08:00

A very special and romantic holiday is almost upon us! A day where it is tradition that lovers express their fondness by presenting each other with tokens of endearment!

To celebrate Valentine’s Day, you are probably thinking about purchasing a new outfit and shoes, how you will wear your hair and we hope that you are considering trying something new with your makeup.

No matter who you are spending this day with, be it a special partner or a single ladies night out, the Pros at IMPO want to suggest two makeup looks that are actually easy to achieve despite their intimidation!

Now, we all have our comfort level for an evening or special event makeup look, but this is the day to try something a little extra! So, the Pro’s want you to ask yourself…”are you more comfortable with a brighter lip, or a smokey eye?”

In this post, Pro makeup artist and IMPO writer, Heather Wilson will guide you through six easy steps on how to wear a red lip or a smokey eye and she will show you the products she uses to attain both of these looks.

Here is how she does it:

For most of us, we don’t feel comfortable in a bolder lip, but if you have found that perfect red and you are willing to try something new, then Valentine's Day is definitely the day to rock it!

Let's begin...

First: start with super moisturized and exfoliated skin.

Second: mix 1/2 a pump of Make Up For Ever Uplight with your foundation to get that soft glow (if you tend to be more oily in your T-zone, you will not want to put this product on your forehead, nose or chin). This is also the time to conceal any skin flaws, irritations or dark circles with your favorite concealer product and then set the entire face with a neutral powder.

Third: use Laura Mercier Eye Shadow Base in Wheat to get a nice nude eyelid, but any “bone” colored shadow will do. Then take a color like MAC’s Soft Brown and smudge into top and bottom lashes. You can also add a very thin line of black, liquid eyeliner to define the upper lash line, but feel free to skip this step because if you do not feel confident in using this product the look can turn “vintage” quickly. This would also be the time to fill in your eyebrows with a matching color if needed.

Fourth: apply plenty of black mascara in your favorite brand and you can try a full or half set of false lashes. We love Ardell’s #105 or #301 for accent.

Fifth: a light application of bronzer like Bobbi Brown’s Maui Illuminating Bronzing Powder will sculpt cheekbones and add a slight bit of shimmer.

Sixth: to get a flawless red lip that will last through out the night make sure your lips are not chapped or flaky. Apply a matching red lip liner and use Yaby Cosmetics Lipstick in LC184. Finish the look with a little gloss just in the center of the lip. Alternative red lips that I love are: NARS 413 BLKR Larger Than Life Lip Gloss or Pure Matte Lipstick and Lipstick Queen’s Sinner or Saint.

4 more red lippies that are Pro favorites worth mentioning are all from NYX Cosmetics; Mega Shine Lip Gloss in Perfect Red, Xtreme Lip Cream in Spicy and Absolute Red and Soft Matte Lip Cream in Amsterdam.

Maybe you are more of the smokey eye type! If so, I am going to suggest mainly using soft plums for a more romantic flare than the traditional concrete tones popular with rock stars!

Let's begin...

First, follow the same steps for your skin prep, foundation, concealer and powder listed above. Then continue on with...

Eyes: Again, using Laura Mercier Eye Shadow Base not so much as an overall color this time, but instead to hold the shadows in place. Then use three of Yaby Cosmetics Pearl Shadows on the lid: PP017, PP038, PP047 and under the lower lash line. Take a black eyeshadow, such as NARS Night Breed and smudge it into the outer corner and elongate. I love to use Smashbox Gel Liner in Midnight Black softly smudged into the upper lash line because it will stay put all night.

Again as listed above, use a soft bronzer to sculpt your cheeks, fill in your brows if necessary, apply plenty of black mascara and false lashes then...

Lips: Use Make Up For Ever’s Rouge Artist Intense in Satin Blackcurrant for an intense pigment that will match the plum colored eyes. Alternatives are; YSL Rouge Pur Couture Gloss in Violet Edition, Sephora Collection Rogue Cream Lipstick in Crush 23 or a little lighter tone with a hint of brown is Bobbi Brown's Lipstick in Raisin.

If you just can't handle the combo of a smokey eye and a matching dark lip then swap for a soft nude with a hint of pink, but that is playing it safe and on Valentine's Day I say step out of your comfort zone and have a little fun!

Remember to take your time, apply your makeup well and don’t rush! It is important to blend…blend…blend and blend some more for a flawless finish!

Wishing everyone a very Happy Valentine's Day!

*all cosmetics listed above can be purchased online or at your nearest Sephora retailer. Yaby Cosmetics can be purchased from their online site or from Camera Ready Cosmetics.

*photos courtesy of Makeup by Heather Wilson.

Spotlight: Yaby Cosmetics

2012-01-09T17:56:00.000-08:00

Probably the best perk of working in the film and television industry as a makeup artist is meeting other professionals in your field. You bond over being a freelancer, seeking advice on upcoming projects, products that work and don't and you share techniques and tips that improve your current skill level.

A few years ago, this Pro was lucky enough to meet a lady I had admired for a very long time. I had known of her reputation for being an outstandingly talented MUA through colleagues and because I had seen her published work. What I didn't know was that she was a kind, generous and compassionate person who would always be available to help bounce around creative ideas or provide advice on a shoot.

Liz Yu with world renowned makeup artist, Roshar and his model at IMATS NYC

Liz Yu became a makeup artist because of her obsession with flawless skin and naturally, that became her trademark. Basing out of Toronto, Canada, Liz has worked on many beauty, fashion, lifestyle, and film and television projects. I learned quickly after meeting Liz that we would become good friends. She is also an amazing effects artist and somehow she found the time during her career to make and manufacture a professional cosmetic line that is a staple in most professional kits.

Her product line is called Yaby Cosmetics and she launched her range in 2007. With an extensive color line for the eyes, lips, cheeks and face, this product is so highly pigmented you will appreciate the immediate pay off without having to reload your makeup brush. Her colors blend evenly and are so finely milled that they work into the skin with very little effort.

Yaby Cosmetics blew me away because at first, I doubted that a little tiny pan of eye shadow could provide me with such amazing quality. O ye of little faith! I should have trusted the fact that, as a professional, Liz knows exactly what products we need to have in our kits and the fact that those products need to work! She spent so much time, money and effort on this line in order to bring it to professionals, as well as consumers that I almost wanted to argue with her over the insanely affordable price!

This Pro has a huge range of products from Yaby Cosmetics in both my HDTV/Film beauty kit and my FX kit. Just one of Yaby's pre-filled eye shadows palettes contains 40 colors and I love her lip palettes because they contain 20 of the most wearable colors around and you can easily mix the colors together for a custom look.

Liz even made it easy to depot your collection of tube lipstick and put them into empty pans, which she sells and then pop them into an empty Yaby palette. No longer do we need to carry around tons of tubes in our kits and the palettes make it easy to coordinate colors for quicker application. You won't be digging around your kit, pulling off caps trying to find the lipstick color you need for that big shoot!

Same goes for eye shadows, cheek colors, powder foundations and concealers. All of these products come in pre-filled Yaby palettes or you can make your own! Plus, this line's foundations, cream and liquid, are beautiful. They blend smoothly and won't cake on the skin for a natural appearance or confidently build up the coverage with several applications if you need without the worry of a “heavy” makeup look!

Yaby Cosmetics also has a line of skin correctors and concealers, brow colors and cake liners, which this Pro uses on every single shoot. My team of makeup artists also carry an extensive array of Yaby in their kits! We wouldn't be caught dead without them on set! This line is completely customizable and the palettes are magnetic, which keeps our kits diverse and filled with color, while keeping volume to a minimum!

Yaby also makes it easy to keep a beautiful range of color in my personal makeup bag too, which means I can easily change up my look from day to night without lugging a bunch of makeup with me in my handbag!

Below are a few pictures from Yaby's color line, as well as a YouTube video from IMATS Toronto 2011 posted by MakeupTalk.com.

You can purchase Yaby directly from their website at www.YabyCosmetics.com or online from Camera Ready Cosmetics at www.camerareadycosmetics.com.

For more info on Yaby Cosmetics visit their Facebook page:

https://www.facebook.com/yabycosmetics featuring more photos from magazine shoots, adverts and gorgeous makeups by Roshar!

All photos courtesy of: Yaby Cosmetics.

Hairtastic!

2011-11-12T10:05:00.001-08:00

The Pros here at IMPO have not reported on many hair products because we are not licensed hairstylists, but in our world we do have to work on hair behind-the-scenes and sometimes create styles, change styles and provide actors with products.

We usually work alongside a "real" hairstylist and they take care of the heavy work, then we refresh or tweak styles as the film day progresses. On big budget shoots there is always money for many people on the makeup and hair crew, but on medium to low budget productions it is typically asked that there be one person in charge of the entire department.

When the Pros are presented with a hair challenge, we turn to our bag of tricks that is ever growing and changing however, there are a few items that we keep in this kit that will be with us forever because, to put it very simply, they just work.

Barbar Italy 4800 Ionic Blow Dryer - we used to be very intimidated by the words "blow out!" We never knew just how long it was going to take us and we found that, even though we were fully trained in performing a blow out, our arms, shoulders, hands and wrists tired quickly and the process took longer than we liked. The Pros went on a worldly search for a better, more efficient hairdryer and we found Barbar products this past year. This dryer is so lightweight and sized perfectly to fit into a hair kit without massive bulk. It's got 2000 WATTS of power, which cuts drying time in half. It has multiple heat settings and is the perfect product for a Pro or novice.

Barbar 1800 Ceramic Cordless Flat Iron 1" - in the hair and makeup trailer there is very little space to break out insane amounts of hair tools. You need to be organized and work quickly. This flat iron heats up so fast up to 392F and is cordless. You can use it off the base for approximately 8 minutes without recharging. We love it because it straightens hair quickly without damage and we never have to worry about being tangled up in the cord! Barbar also makes a duo tourmaline cordless flat and curling iron called the Bar 1900.

Enzo Milano Clipless Curling Iron 1/2" - recently the Pros had to create a style that called for very small, tight curls that needed to last! Last year, this type of challenge would have had us shaking in our boots, but this year we found this curling iron and knew that we would be able to make perm like spirals in record time! This product gives a constant heat that will not damage hair.

The Batiste Collection - before we start a style change or if an actor/actress is coming in with already dried or "dirty" hair, we reach for our stash of Batiste Dry Shampoo. This product is the workhorse in our hair kit and our clients love it! Not only does it come in a variety of scents, including the new "Fresh" unisex smell that instantly leaves the hair feeling clean and refreshed, Batiste comes in travel sizes perfect for on-the-go or in our case, in the actor bags we take to set.

The Pros have tried many other expensive dry shampoo lines and even those that are specifically made for colored hair (blondes, brunettes or red heads) and we have found that the Batiste line is best. The colored dry shampoos left stains on our hands, on our actor's face and wardrobe and they were difficult to manipulate, but with the Batiste line, we never need worry. Plus, Batiste is sold everywhere from the grocery store to the pharmacy! The "Original" and "Blush" scents are also in our kit and we have found that our actors love to use them off the set too!

Kevin Murphy Products - if you have never heard of Kevin Murphy then you need to stop reading this post and Google his name now! He is a hair genius and has developed an entire line of amazing hair products. He is the one who invented the iconic "beach hair" look that can been seen on the pages of Vogue, Harper's Bazaar, Sports Illustrated Swimsuit Edition, Marie Claire, Vanity Fair, Instyle...well, you get the picture.

Also, Kevin cares about the environment and collaborated with Al Gore's leadership program, The Climate Project, which works toward change at the grassroots level. All of his products use paper packaging that is made from post consumer waste and are recyclable. This means a lot to the Pros because we have a strict paper-less rule on some of our sets and recycle bins are everywhere throughout.

Recently, we tried the Hydrate-Me Wash and the Hydrate-Me Rinse, which totally changed the texture of our over processed hair! It's gentle enough to use daily and will not weigh the hair down or make it look greasy. It tames our naturally curly hair and helps to control fly aways!

If you want to recreate Kevin's beach waves he created a product specifically designed to texturize the hair called Hair.Resort - this product will give you that instant messy beach look on long and fine hair.

Check out this instructional podcast featuring Kevin and his tips on how to use the product and achieve the beach look:

Straight.Defence - this product is a weightless heat protecting straightening balm. We use this product prior to a blow out because it provides major heat protection and helps to remove curl.

The Pros need help in the natural curls department because our hair instantly frizzes! Motion.Lotion controls frizz and enhances curls. It can be used on wet or dry hair as a finisher.

When we need to create texture or choppy looks on short hair, we turn to Night.Rider to provide hold. This product is matte and works great on men's styles.

To create major body we use Body.Builder, a lightweight volumising mousse that is flexible, but with just the right amount of hold. Use prior to blow-drying.

Powder.Puff is also a great product to use to create volume. It is a powder that you shake into the hair along a part line. Then tussle the hair with your fingertips to create texture and major volume. The Pros use this product in lieu of teasing the hair, which can be damaging.

Check out Kevin's how-to podcast below:

If you want to have some fun with color, Color.Bug is a wipe on; wash out product that gives intense color in seconds. Use it on your entire head or just the tips. It's safe and gentle color that is available in Pink, Orange or Purple.

The Kevin Murphy line also has entire range of Shampoos, Conditioners, Treatments, Styling Products and Tools available to the professional and consumer. Plus Kevin Murphy also provides education that range from basic to advanced hair classes. For more information visit www.kevinmurphy.com.au.

We hope this post was useful and if you have tried any of the products listed above, please leave a comment. We love to hear from you.