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Inspiration Index - MyDeco takes the top spot in the “Customer Engagement” dimension - Internet Retailing

So - it’s not official: MyDeco.com has grabbed the top spot.

You can read the full results and analysis of the second ‘dimension’ of the Internet Retailing Inspiration Index (IRII) at the post above.

The next dimension is open for voting NOW and for a week, just a week, until 8 June…

Vote here:

https://ecustomeropinions.com/survey/survey.php?sid=349531418

Vote now. Tell your friends.

This time, it’s “Operations and IT”: who do you envy? admire? copy? Tell all - the gloves are off!

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We’ve been fans of Nelly Duff for ages, and our growing collection of prints attests to this. Cassius & Co are not only knowledgeable and infectiously enthusiastic, but also full of great ideas and a sense of fun.

The latest ‘wheeze’ was collaborating with Eine (rumoured to be, ahem, Banksy’s print-maker and of course recognised creator of the alphabet of ‘circus font’ stencils that adorn most of Shoreditch and Hoxton’s store shutters). The collaboration involved a world record attempt for the largest number of individual screens and colours in a single print. More info is on Eine’s page at Nelly Duff.

The print is a w-less alphabet, with each letter taking 3 separate passes: the base colour, the outline/border colour and then the stripey fill. None of the colours are used elsewhere in the print so this is 3×25 ie 75 individual screen passes, plus the black and white - 77 in total. All of course need to be precisely in register.

We ordered the print white, but there’s also a run on black and on gold.

The private view on 7 May, 2009 was a real scream. It was held in a car respraying place just north of Brick Lane. The added cunningness was that they’d pulled a print at each stage of the printing process (ie #1 had only the white base, while #76 had every letter finished, bar one final colour pass). The whole 77 series was arrayed around the room. You can see the panorama of the PV at the top.

UPDATE: See the photos of the event on Nelly’s blog.

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I agreed (very pleased to have been asked) and then immediately regretted it (a combination of _hating_ being filmed and a bit of a panic attack that I’d have nothing to say in such august company).

Both of these concerns were well founded and the first attempt was utterly awful. Google kindly allowed me to hit the virtual ‘delete’ button and re-shoot. I (and all viewers) owe them a debt of gratitude

The format was a difficult one: a straight-to-camera piece on a topic. This requires more skill and preparation that I had understood. I generally prefer a ‘Q&A’ approach - being interviewed by someone else makes it easier to keep on topic and respond to a lead.

That said, I’m really pleased that I’ve had this experience. At InternetRetailing we’re starting our video podcasting programme in June and going through this experience has been a timely shock that I hope will improve our approach.

In the meantime you can find me burbling and only loosely in charge of a Welsh accent here:

In fact, this piece was a ‘version’ of my ‘profit per pixel second‘ metric provocation that I’ve been covering in print. It’s an area in which I’m interested, but I think it suffers here from being too long (maybe I’m too used to giving this as part of a presentation?).

All of this goes to prove Mark Twain’s (well, Blaise Pascal) thought: “I have only made this [letter] longer, because I have not had the time to make it shorter”. The same seems true of videos

You’ll see in the linked videos some very impressive (and more succinct!) contributions from a great range of people - from Boris Johnson, Mayor of London and Martin Sorrell of WPP to numerous leading academics and practitioners.

I’m pleased to be in illustrious company (even if as the slight splotch on the otherwise immaculate canvas) and I’ve learned some good lessons about video presentation.

You can see the whole channel here:

http://www.youtube.com/user/survivalofthefastest

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The Post-Graduate Diploma in Internet Retailing (which I created along with Econsultancy.com) has just been accredited by Manchester Metropolitan University as the UK’s first Masters programme in Internet Retailing…

We’re about to change the marketing blurb and website to proclaim ‘MSc in Internet Retailing’, but for now I’m just enjoying the glow of pleasure after over 3 hours of grillings!

Thanks to @cragster and @groovegenerator for their hard work.

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• given a keynote for the DAS/Omnicom “Innovation in Retail” CEO briefing, along with Mary “Queen of Shops” Portas, FutureLab and Oxford University;
• provided the keynote for the FDIH (the Danish eCommerce Association) conference in Copenhagen on social media
• opened the Royal Mail’s in-house Retail Insights conference in London

• For BBDO University’s CEO conference outside Paris, and
• a presentation to Westfield’s “World Retail Study Tour” in London.

I was particularly taken with the venue for BBDO U: an hour outside Paris in a chateau run by Chateau’Form, a business-only venue format that takes stately piles, renovates them and then makes them available for business summit and conference hire. For more cost-effective and characterful than hotels, and providing a convivial atmosphere - ideal where networking and team building go alongside the more formal presentation and conference activity. Chateau’Form de Mello was a chateau on top of a fort and a really amazing place:

I managed to grab a few mins to try my hand at archery. Ahem:

While I’m pleased with getting one on the target, the two in the wood show my aim’s a bit ‘off’ and I’ve ignored the arrows on the floor and in the trees behind!

After my presentation and Q&A I headed back into Paris for meetings, pausing only just long enough to wander through the Jardins du Luxembourg and get caught in an almighty downpour: here’s a panorama from my shelter:

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http://www.ianjindal.com/the-walpole-yearbook-article-on-social-media/

The article was a short one, written to stimulate debate in the luxury sector, where adoption of social media both lagging and also challenged as to whether it’s relevant to the sector.

Research on this was really interesting, and I came across some fun companies (especially ThisNext.com which is now a firm favourite as an exemplar of social-meets-brands-meets-commerce).

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Just updated Flickr with some images I took in Amsterdam while at the IADS conference.

I managed to get a couple of hours’ wandering done after the conference and was lucky with some bright, early spring weather: low sun, nice contrast and best of all wonderful wandering weather.

I took a stroll up to the Central Station and then walked along the river/waterfront before cutting back through the station.

I used a combination of my two favourite films atm - Fuji’s 800Z Pro for colour and Neopan 400 for B&W.

The scans were done as ever by the nice folk at Panther Digital but, with the difficulty of getting really solid, contrasty blacks on the 800Z I’m thinking that perhaps it’s time to do a little scanning at home (yes, I know I said I would never do it AND I sold my Nikon scanner ages ago and now wish I hadn’t… Sigh. Moral of the tale - never sell anything!).

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To recap for those who missed the IRII announcement, the InternetRetailing Inspiration Index focuses upon:

those moments of admiration, enjoyment and - frankly - envy: when we look at another retailer’s activities and wish we’d thought of that first, had implemented as well, or have an open regard for a difficult problem elegantly overcome

You can see the full article from InternetRetailing Magazine here:

IRII Article (pdf) - download

The next dimension - Customer Experience - is now available and awaiting your comments. Please follow this link to the eDigital Research survey page:

https://ecustomeropinions.com/survey/survey.php?sid=473664927

Results and the site review will be published in the May issue of InternetRetailing Magazine.

Other links

• You can subscribe to InternetRetailing magazine  and our email newsletter on our publisher’s subscriptions page.
• You can grab the RSS feed or follow us on Twitter.

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