In Search Of Heroes Program

"Jason Potash's In Search Of Heroes Interview Was Amazing" by Ralph Zuranski

Jason Potash is one of the most amazing people I have met at the internet conferences. Click Here to listen...

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"How to Craft Cash-Creating Climactic Copy" by Michel Fortin

Have you ever picked up a book off the shelf at a local bookstore, read the cover, opened it up...

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"Perry Marshall's In Search Of Heroes Interview Was Incredible" by Ralph Zuranski

Click Here to listen to Perry's In Search Of Heroes interview. Perry Marshall is an author, speaker and consultant in...

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"Forget Benefits, And You Will Sell More" by Michel Fortin

What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found...

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"Blogs, Vlogs, Wikis and Pods...Oh My, What In The World Are These Anyway?" by Ralph Zuranski

Perhaps you've heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street...

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"Triple Your Response With This Google Adwords Trick" by Michel Fortin

I have some absolutely fantastic news. One tip I use to increase my clickthroughs from Google AdWords is to use...

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"How To Create Unblockable Popups" by Michel Fortin

Whether you love them or hate them, pop-ups are powerful and produce extraordinary results. But since some people overuse them,...

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Basic Tutorial On Split-Testing"" by Michel Fortin

This is pulled from my post on CopywritersBoard.com. A script (like SIMA or Split Test Gold, etc) serves 2 versions...

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"Use Scarcity To Sell, Not Scare" by Michel Fortin

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way...

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"Richard Merbler's In Search Of Health Heroes Interview Is Thoughtful and Insightful" by Ralph Zuranski

Richard Merbler has been a dear friend for a long time. He is one of the top rolfers in the...

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"Are Your Prospects Ready To Take An Oath?" by Michel Fortin

One thing in copywriting that I often see as a problem is the fact that the audience is not targeted...

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"Imagine What It Would Be Like To Work With Someone Like Frank Garon Who You Know, Love and Trust And Who Treats You Like Family?" by Ralph Zuranski

Frank Garon Is a Very Successful Internet Pioneer Who Quickly Learned That Establishing a Good Personal Relationship With Your Newsletter...

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" It's Not What You Say, It's How You Say It Copy is all about words. Or is it?" by Michel Fortin

Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery....

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"What You Can Learn From Tom Cruise... And How It Can Explode Your Sales!" by Craig Garber

You know, Tom Cruise has been all over the television and newspapers lately. Yeah, he's got a big blockbuster movie...

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Frank Deardurff's In Search Of Heroes Interview Is Inspiring" by Ralph Zuranski

Frank Deardurff Is One of the Top Website Designers and Is Co-creator of the AskDatabase That Is the Epitome Of...

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