InTernet WorLd

Audio transcription 3 easy and free techniques

2021-12-06T12:19:00.002-08:00

Audio transcription, 3 easy and free techniques

Transcribing an audio file into text can be a real pain. Especially if you don't use the right techniques and tools to complete this time-consuming and tedious task. Fortunately, some techniques allow transcriptions to be carried out automatically.

However, automatic transcriptions are not 100% reliable and still require time, to perform the transcription but also and above all for the proofreading of the text.

The simplest and above all the most effective solution if you intend to use the texts of your audio transcription remains to go through a professional writer who will take care of transcribing your file and improving the text if necessary according to your instructions.

1. Google Docs voice typing

The free Google Docs tool is a good alternative to Word and other word processing software for typing content.

But it also has a very useful feature for transcribing an audio file: voice input.

To activate it, plug in your microphone and click on the "Tools" tab

Turn up the sound from your speakers and play your audio file to let voice typing do its job.

Please note that the voice input is not complete enough to perform a good quality transcription; however, she will be able to chew up your work by transcribing the text in outline.

Then all you have to do is fill in the gaps and correct the mistakes.

2. YouTube automatic subtitles

Another way to go about getting a “draft” audio transcript is to use YouTube's “automatic captions” feature.

To use it, you must first transform your audio file into a video so that it can be uploaded to YouTube.

If you have even very basic video editing software, all you need to do is add a still image to the audio file and then save it as MP4 to create a video.

Upload your video to your YouTube channel and upload it.

After a few hours, automatic transcription of the audio will be available. To access it, go to the video page and CK on the icon at the bottom right (...), then on Open the "Transcription" tab

A new tab appears in which you can view the automatic transcription of the video

3. Transcribe: free audio transcription software

The last method, that is, using audio transcription software, is even more effective if you have used any of the previous techniques before.

We suggest that you use oTranscribe, a free and efficient online tool.

Start by changing the language

Click on "Start transcription", then copy and paste the script obtained using Google Docs or YouTube (or a mixture of the two)

Import your audio file to see a player appear that will allow you:

Listen to your audio file;
To pause when you want (by pressing the Play button again, playback will resume 1 second before the pause, which is quite practical);
Fast forward or rewind;
To slow down or speed up the sound.

With this tool, you will be able to transcribe in the best conditions, while saving time by relying on your basic script from YouTube or Google Docs.

4 Tips For Raising Your program Rankings

2021-12-06T10:36:00.001-08:00

4 Tips For Raising Your program Rankings

Summary:

program rankings are a very important issue to think about once you have an online site that desires additional traffic. If your computer doesn’t have a decent position within the rankings then it'll be onerous to find.

Keywords:

search engine optimization, SEO,

Article Body:

program rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then it'll be onerous to realize.

Since most searchers click on the primary few results, you wish to create sure that your computer is hierarchal extremely enough so folks will simply find it on the first page of program results. though no search engine optimization company can guarantee a high ranking for your site permanently, typically times hiring an online promoting company pays off repeatedly over. For those of you doing it yourself or those of you that need to confirm your marketing company is doing a decent job, here are some tips for raising the program rankings of your internet site.

1. Content

Content is very important considering high search engine rankings. ensure that you simply have much content throughout your site together with your target keywords within the articles. It’s additionally price doing a look for internet sites the same as yours and taking a glance at their articles for ideas. Keywords are an important issue and that they ought to be used throughout the content of your website.

2. computer address

Your website’s URL will assist you to rank higher with the search engines if it contains your keywords. However, don’t assume that naming your website once your keywords will continuously facilitate your rankings – you wish to try and do quite simply that. However, still, it's one in every one of the factors in rising a look engine ranking.

3. Search Terms

Search terms ought to be written go into text, rather than graphics. If you employ pictures, make certain to allow them altitude tags. If you wish a decent rank in search engines then this stuff which will appear tiny should be considered, as programs will scan the text however not the graphics.

4. Page Title

The title of your page is incredibly important, and if you decide on the title properly then it can sure create a giant distinction in search engine ranking. Teras ms such ‘free article on safe children' toys’, or ‘contact the children' toy skilled today’ are smart to use as titles on pages containing such content. The titles themselves are very specific to the page and additionally might not have a lot of competition being as specific as they are. The title area is that the most vital place to incorporate your keyword phrases, thus ensuring that you simply utilize them.

Master these four tips and you’ll get on your thanks to obtaining free traffic. explore for alternative tips to stay your website moving up.

four Key Reasons Why Articles Are the simplest SEO Tools

There are several tools and techniques that you will use to boost your ranking on programs and drive traffic to your website.

Among all the various search engine optimization (SEO) strategies, writing and submitting articles remains the simplest strategy. this text outlines the key reasons why articles are the foremost powerful SEO tool.

1. Article writing is powerful in SEO as a result of it permits you to use several keywords and phrases that apply to your niche. If you recognize all of your essential keywords, you'll be able to use them in your articles. The articles you distribute that have your keywords can get picked up by search engines such once folks surfriding the net sort in these keywords, your website comes up. you'll be able to rank high on search engines for all your keywords through the articles that you simply write and distribute on the internet.

2. Article writing brings lifelong leads to SEO. All the articles that you write are held on and archived on the directories within which they're published. this suggests that each one of your articles is scanned by anyone and might still drive traffic to your website. not like alternative tools of driving traffic to your website, articles bring future results.

3. Articles produce sevebacklinksinks to your website, which improves your website quality rank and ultimately drives a massive volume of traffic to your website. If you write prime quality articles, your articles can get revealed by many websites and e-zines, hence increasing backlinks to your website. Having many links inform back to your website is vital because it improves the position of your website on search engines.

4. Articles are a reasonable SEO tool. Writing and submitting articles isn't expensive. you'll be able to write your articles otherwise you can rent a ghostwriter. you'll be able to manually submit your articles or you can use some software package to mechanically submit your article to several directories. Generally, the use of articles to boost your position on search engines is not valuable and anyone can afford it.

Writing and submitting articles is the simplest strategy for raising the ranking of your website on search engines. If you want to achieve SEO, it's vital that you simply write and submit additional articles.

Toptal : Customer Reviews, Price, Features, Alternatives

2021-12-03T07:35:00.000-08:00

Toptal : Customer Reviews, Price, Features, Alternatives

https://www.toptal.com/

Toptal is a freelance marketplace tool for professionals. Here are the user reviews, the price, and the functionality of this SaaS software referenced by Comparatif-Logiciels.fr in the Recruitment software and Human Resources software categories.

The Toptal software package is often used in the Agriculture / Aeronautics sectors, by Association companies - NGOs / Craftsmen, and for Human Resources / IT - DSI professions.

The Toptal tariff is available on request. Compare the strengths and weaknesses of Toptal as well as the opinions of its users.

Toptal

Toptal enables start-ups, businesses, and organizations to recruit freelancers from a growing network of top talent around the world. Find quality talent to work full-time, part-time, or hourly, who will fit right in with your team.

Toptal is a market where start-ups connect with the best software developers. Toptal connects start-ups, businesses, and organizations with a growing network of the world's best developers. Their engineers are available full-time, part-time, or by the hour and are able to integrate seamlessly into your team. Many businesses - large and small - have faced challenges with outsourcing related to candidate qualifications, team dynamics, and net financial services.

Toptal is one of the best independent marketplaces that gives you the opportunity to work with the best talent, but also the most experienced in software development, finance, and design. You can register on the platform as a client looking for talent to work on your project or as a freelance writer offering services to its clients. Toptal has a rigorous freelance selection process in place to ensure that only top talent will be in charge of your projects. The platform offers a risk-free trial period where you have the chance to work with a freelance writer for the first time, after which you can decide to terminate or extend the contract if you are happy with the freelance writer.

Toptal also offers the ability to recruit full-time, part-time, or hourly talent.

Strengths of Toptal

Here is the list of the main qualities of this SaaS software

· Audio management

· Promotion management

· Price management

· Reduction management

· Recruitment management

· 24/7 accessibility

Main characteristics

online freelance jobs Freelance, platform freelance, job offers, freelance hiring, freelance integration, dashboard project, portal jobs, job search services alternative to working, marketplace micro-employment, micro-jobs, outsource recruit

Toptal functions

Here are the main features and specifications of this app:

· Time management

· Data encryption

· Assistance

· Authentication

· Recruitment management

· Online technical support

· 24-hour accessibility

· Securing data

Toptal is software in SaaS (software as a service) mode : it is therefore supported by all operating systems (Windows, Mac, and OS Mobiles) because it is accessible from an Internet web browser (like Chrome or Firefox)

Toptal tariff

Toptal's price is available on request (this price may change depending on the number of users, options activated, etc.)

The different prices of Toptal

· Free try

· Standard: Price on request

· Professional

· Business

Software vendors often offer discounts based on the number of user licenses, resulting in savings of 5-25%.

Toptal review

Toptal is a freelance marketplace tool.

Do not hesitate to add your personal opinion on Toptal in the comments (ease of use, functions, price ...) in order to guide other users looking for freelance marketplaces.

User references

Toptal is a SaaS software that has many users around the world

Demo / Interface

The interface of this software is translated into several languages.

View screenshots of the software :

Specifications

Download Toptal

To install this software, go to the website www.toptal.com

Data storage

The data is hosted in the cloud: United States.

Technical support

The publisher Toptal offers online help and tutorial on its website and by phone.

What is a freelance marketplace tool ?

Main features : online freelance jobs, Freelance platform freelance job offers, hiring of freelancers integration, job project portal dashboard, job search services alternative to working micro-employment marketplace, micro-jobs outsource recruit.

Main attributes : job project portal, job search, online freelance jobs, Freelance platform, freelance job offers, hiring of freelancers integration, dashboard services alternative to work market place, micro-employment, micro-jobs, outsource recruit crowdsourced, freelance online, marketing designers Crowdsourced Development RHTech, job Recruitment Online, job offers, Freelance platform icons, illustration illustrator Photoshop.

How to make money on Fiverr

2021-11-28T07:48:00.001-08:00

How to make money on Fiverr

If you work from home and know how to make money on Fiverr, your earning potential is endless. With Fiverr, you can travel anywhere in the world you want, while putting your skills to good use.

On the Fiverr platform, you can earn much more than $5 per service. In fact, some freelancers are paid hundreds or even thousands of dollars. As you can see, the reputation of Fiverr as a five-dollar business is long gone.

Fiverr is a great way to use your skills while earning money. In this article, we will learn how to make money on Fiverr. But first, we will define Fiverr and its services and explain how to sell your services on this platform.

What is Fiverr?

Quite simply, Fiverr is a platform that offers a wide variety of microservices, tasks, and projects.

Fiverr is founded in 2010, with a goal to provide an online platform where freelancers can publish their digital services. On the site, you will find millions of gigs in all types of skills. Whether you're a designer, developer, lawyer, or even a musician, Fiverr has something for you.

On Fiverr, the services offered are called Gigs and most of these services start at only $5, hence the name of the platform.

Fiverr has grown to become one of the most popular platforms for online service exchange by linking consumers (service buyers) with freelancers (service providers).

How does Fiverr work?

Do you have a talent or skill that others would find useful? Perhaps you have a knack for creating logos, websites, or wedding invites. You could also be able to assist businesses with their social media networks.

Whatever your talent or skill set, Fiverr gives you the opportunity to share your expertise with the world. And best of all, you can make money while doing what you love.

The process of finding a job on Fiverr is pretty straightforward, but first, it's important to understand the two parties involved in the transaction.

Sellers or freelancers : If you are a freelancer looking for work, Fiverr considers you a service seller. A seller can advertise their services with their prices. The choice of your service offer depends on your skill level and experience on Fiverr as for the same service you will find hundreds of offers.

Buyers or customers : If you want to buy a service, you are the Fiverr buyer or customer. This service buyer can be a company or an individual. On Fiverr, buyers pay sellers to help them accomplish their work: a specific task or project.

Fiverr is a two-way communication platform, which means that buyers and sellers could communicate with each other. For such a service, a buyer can browse the profiles of the sellers until finding the one most suitable for the service. On the other side, a seller can review the buyer's requests to select the tasks that had better match their skills.

How to sign up for Google AdSense

2021-11-22T05:25:00.001-08:00

How to sign up for Google AdSense

Google AdSense is a free tool that Google created to allow website owners to advertise other websites on their personal pages . Every time someone clicks on one of these ads , you get paid for the online advertising.

Instructions

1. Go to google.com/adsense.

Click on " Get Started "

2. Fill in the required information , including the primary URL of the site you are going to advertise on , account type , name , address and phone number. Check that the information you enter is correct so that you will receive your Google AdSense money when it is time for your payment. Click " Submit Information ".

3. Connect youur Google AdSense account to an email address.

It is better to use a Google or Gmail email address so that you can sign in to all of Google's services at once.

Enter Your Email Address And Click to [ Continue ]

4. Log in to the email address you entered in step 3 and open the Google AdSense email. Click on the confirmation link to activate your Google AdSense account.

You will now be able to log into Google AdSense and create ads to place on your site.

Tips

Read all the rules and regulations before signing up for Google AdSense. You have to follow many rules to keep your Google AdSense account from being banned.

How To Sign In To Google AdSense With No Gmail Address

When you create a Google AdSense account , a Google account is automatically created for you at the same time. With a Google Account , you can access a variety of Google products and services , including Google Analytics and Webmaster Tools.

Gmail is a free email service from Google. You don't have to have a Gmail account to sign in to a Google AdSense account.

Instructions

1. Open your web browser and go to Google.com/adsense - this is the Google AdSense home page.

2. Type the email address and password associated with your Google account in the respective input fields in the login box.

3. Click to " Sign in " to sign in to your Google AdSense account.

4. Click on Can't access your account ? if you are having difficulty signing in. The most common reason for the wrong connection is a forgotten or incorrectly typed password.

Follow the password prompts on the screen to reset your Google account password , if necessary , then try to sign in again.

Tips

If your Google account is associated with a Gmail account , but you prefer to use a different email address to sign in to Google AdSense , open your Google Dashboard account and click " Edit " next to " Email addresses ". Type the email address you want to use to sign in to Google AdSense and click " Save ".

You can now use this email address to sign in to your Google products , including AdSense.

3 free tools to analyze your SEO positioning

2021-11-21T08:02:00.003-08:00

3 free tools to analyze your SEO positioning

Here are 3 free tools to analyze your SEO positioning.

If you are concerned about the good visibility of your business on the internet, there is a good chance that such an advertisement will grab your attention.

Indeed, if you are reading these lines, it is because you have certainly already built an SEO strategy, reviewing your content, refining your keywords, etc.

In this article, we have listed for you everything you need to know about the 3 free tools to analyze your SEO positioning.

1. A Google feature : the Google Search Console

Love it or hate it, but we might as well say straight away that Google, with its position as the hegomic search engine on a global scale, is absolutely essential for your visitors and for you.

Maybe you already use Google Analytics (which measures a site's audience for free) and Google Ads (paid advertising features) ?

Now it's time for the Google Search Console, a real free dashboard to manage the SEO of your site.

The challenge for you is to be able to control and then optimize the positioning of your site in search results.

The Google Search Console can tell you the keywords people use to find your site.

You can compare them to the keywords you had previously selected for your SEO.

But you will get much more : the other sites which reference yours as well as the details of your best referenced pages.

Finally, functions specific to Google and the interconnection between its various functions may also be of use to you :

Checking the indexing of your sitemap

Instant sending of an alert message in the event of an indexing problem

Checking specific problems with AMP (Accelerated Mobile Pages)

2. A WordPress plug-in : Yoast SEO

If, like many webmasters, you use WordPress extensively, you might be interested in the Yoast SEO plugin option.

Indeed, this formula saves time and is undeniable ease of use: you write, publish, verify, analyze on a single medium, in the blink of an eye.

Yoast SEO is the best known and most popular WordPress plugin. It has the advantage of being ergonomic and offering many features.

For example, we will appreciate the "Google preview" option, allowing you to preview your content, your site and your meta-descriptions as they will appear on Google.

The customizable "Readability" function is also an interesting SEO tool, since it combines human reading criteria and crawling criteria for Google crawlers.

3. A Chrome or Firefox extension : SEO Minion

If you are not using WordPress, a browser extension may be a good choice for you, thanks to its ease of access.

The whole point of this extension is the on-page verification it allows. Once downloaded, the extension opens as a vertical banner to the right of the screen.

We distinguish the categories :

Checking titles - HTML tags - tags, a preview of your position in the search results (flexible in "preview" version);

Examining internal as well as external links.

The title verification part - HTML tags - tags allows you to quickly analyze the monitoring of good HTML language practices: concise title tags designed as a case for the keyword to be inserted, and always a ratio of a single H1 tag for several H2 and H3 tags.

SEO Minion also checks the indexability of meta robots tags.

Examining links helps to avoid broken links. Indeed, 404 errors are a bad sign in SEO. And this, for two reasons: first, Internet users hate having the unpleasant surprise of stumbling upon a dead end, second, Google robots “hate” 404 errors just as much, because they make the process longer and more laborious. crawling.

Blog not found on Google: how to act ?

2021-11-21T06:56:00.003-08:00

Blog not found on Google: how to act ?

After hours of coding, writing, and optimizing, you can finally get your blog live.

But now you can't find it on Google ? How is it possible ?

First, note that to make a new article visible on its search engine, Google needs about 2 days. So understand that for a website it can take much longer, up to a week.

So, if your site has just been created, don't worry! And if it's been several weeks, follow the few tips below

How does Google search work ?

In order for content to appear on Google, it has to enter a huge database that is robotically fed and updated. This robot starts by detecting a link, then browses through the content.

If they see another link embedded in the content, they go through that as well, and the process repeats over and over again.

Why is my website not showing up on Google ?

1. Check that your site can be indexed

Sometimes a little overlooked detail can have a big influence on the indexing of your blog.

Robots.txt is the first file that Google's robot visits to find out which web pages to track and index.

2. Detect a Google penalty

It is quite possible that your blog is one of the sites penalized by Google (but this case is much rarer). To detect this anomaly, enter your blog address in the search bar. If nothing is displayed, your blog has been penalized by Google.

3. Do the right research with the right keywords

If your site isn't visible on the first page of Google, then maybe it is visible on the second or third page? In fact, a site can be embedded among a wide variety of other sites, especially if there is competition for the keywords used.

4. Exceed your crawl budget

But first, what is the Crawl budget? This is a key (and often overlooked) concept in SEO. Crawler means scanner and this action is performed by the famous Google robot. Many types of crawlers exist: ads, images, mobile, search, videos ...

5. Create poorly optimized articles on Google

For a blog to rank well (and therefore visible on Google), you must apply SEO optimizations to your articles.

How to create a Google Analytics account

2021-11-20T14:46:00.005-08:00

How to create a Google Analytics account

This is a screenshot from the google analytics site

Here are the essential steps to create a Google Analytics account :

1 Connect to the site: create an account by clicking on Start for free and enter a contact email address.

2 Configure a property: in other words, fill in your website or application.

3 Configure a report view in your property: this allows you to display the data according to filters.

4 You can insert multiple tracking codes into your website to collect visitor data at your property:

· Add a tracking code on WordPress

· Add a tracking code on blogger

· Add a tracking code on Shopify

5 Configure your Analytics account, properties, and views based on the data you want to collect.

What is Google Analytics ?

Google Analytics is a free statistical tool, offered by Google since 2005. It is accessible to any website owner whose number of page views per month does not exceed 10 million.

You can then configure Google Ads with your account and your site. It is an advertising network that allows, among other things, paid ads in Google search engine results. Three quarters of the international market uses Google Analytics for the purpose of analyzing their website audiences. In addition, it provides personalized reports and performance indicators. It allows, among other things, to follow :

∞ The number of visitors and their origins

∞ The number of pages viewed

∞ Time spent on site

∞ The bounce rate (is the act of going from one web page to another)

∞ Queries typed by Internet users before arriving on your site

Features of the traffic monitoring tool

Beyond the costing and the origin of the traffic, Google Analytics has several features to optimize the referencing of its site and, therefore, its turnover. Among them, you have :

1 Email alerts

You can create your own alerts to report a sudden drop in traffic, for example, and offer sales to your customers at that time.

2 Analysis and optimization of your conversion rate

You can analyze how the user moves around your site. Does the visitor to my site follow the predefined page order, going from the home page to the order page, then to payment ? What articles does he abandon? What are the most eye-catching blog posts ?

3 Advanced segments

You can segment a defined target to analyze the behavior of users who surf on your site from the whole world, to adapt your services.

4 Excluding internal traffic from reports

It is a filtering service that allows you to exclude internal traffic from users analyzing the site. For example, if you find that you have a large number of calls on your page, you will distinguish between calls coming from customers and those resulting from load testing.

5 A click map

This map shows you the number of clicks recorded for each element of your page. So you can know what content you need to optimize.

What are the general appreciations of this tool ?

· The advantages of Google Analytics

· Accuracy of traffic on its site

· Know the conversion rate of your site

· Know where each user comes from

Its disadvantages

· Results sometimes approximate

· Your site data is collected by Google and accessible to everyone

Website optimization

Remember that a well-optimized website is one of the keys to success. Before thinking about analyzing your data, your site must first be well built. Website creation training is useful for learning how to properly optimize your pages.

Alternatives to Google Analytics

If you don't want to create a Google Analytics account right away, you can try out other statistical tools such as StatCounter, Gauges, Simple Analytics, or Fathom Analytics. Check your CPF balance (Professional Training Account).

In short, Google Analytics is a way to collect and analyze how visitors navigate its website, in order to develop its marketing strategy. 80% of companies use this free tool, which has become essential. It only takes a few minutes to create a Google Analytics account. Relaunch your business and conquer new customers.

7 tips to improve your personal branding

2021-11-20T10:01:00.003-08:00

7 tips to improve your personal branding

Personal branding is the way of presenting yourself to manage your professional career. As a person, you must promote your personal image and highlight your added value.

To attract ideal customers, you have to rely on personal branding, in other words, interpersonal skills, your personal brand.

This is where you need to differentiate yourself from your competition. It is important to respect a few rules to be visible to your customers.

1 Do an audit of your current personal branding

It's important to check what your potential customers can find when they search for you online. Type your business name on Google and rate the personal image you convey.

Is it rewarding? Does it give a good image of you and your business? Is this what you really want to portray? Then ask your friends, colleagues or friends how they perceive you.

This can help you identify your strengths and weaknesses as well as market threats and opportunities from the SWOT strategic analysis tool.

When the analysis is done well, it allows the entrepreneur to determine what he is doing well and what needs improvement.

2 Define what you want to do

You have to define the elements that push you to continue what you are doing. This will allow you to find your conduct to build your professional profile.

To do this, you need to ask yourself the following questions: what were your goals? Did you achieve them? Where do you see yourself in 2 years, 5 years or 10 years? What is your study?

This information will give you a common thread to keep in mind when you post.

3 Determine your own vision of personal branding

You are all able to cultivate your brand image to stand out and be unique. The elements that make up your personality are your unique character traits.

It is this uniqueness that will attract people to your products and services. Once you've defined your values, it's time to put them forward!

4 Define your target audience

Finding your target audience is very important indeed, if your current customers do not match this one, at some point, they will pack up without even warning you.

So how do you define your target audience and effectively attract the right customers? First of all, it is essential to delve into much more than their need for your products or services.

You have to think outside the box and get as many details as possible such as their behavioral and demographic situation, their age, gender and income ...

All these details will allow you to better project yourself when creating your content.

5 Build your online presence

You know that it is essential to ensure your online presence to gain visibility. For this, it is important to work on the content as well as the presentation of your site.

You must use as many tools as possible in order to make yourself better known.

To be in the best search engine positions, your content must be relevant, interesting and constantly updated.

Whether on your website or your social networks, be very clear about your identity in order to gain the trust of your visitors.

6 Define your content strategy

To build an effective online presence strategy, you must mobilize the various levers at the right time so that the overall communication remains consistent and gives the desired results.

Each social network has different objectives as well as its way of communicating. That's why you need to use them in a variety of ways, while keeping the content consistent, coordinated, and structured.

To have a regular publication rate, you can create an editorial calendar where all your articles are planned in advance.

Indeed, it is still a big job when preparing content, but you will take some weight off afterwards, since all of your content will be scheduled.

7 Find your mentor and promote yourself

You will encounter challenges, you will have successes, failures and more questions than answers.

The mentor will listen to you, but he will above all be there to guide and advise you in order to follow the right path.

Remember that it is important to promote your accounts and talk about yourself indeed through social networks, it has never been so easy to develop your image.

6 essential statistics to improve your blog posts

2021-11-20T08:09:00.001-08:00

6 essential statistics to improve your blog posts

Today, blogging seems to be essential for any business that wants to make itself more visible on the web and attract new customers through it.

But what are the real benefits of blogging? Is it that important to your content strategy?

The answer in numbers.

Statistic # 1 : Companies that publish more than 16 articles per month have 3.5 times more traffic

the more content you create on your blog, the more visitors you attract. Businesses that publish more than 16 articles per month even have 3.5 times more traffic than those that post between 0 and 4.

Indeed, blog posts are generally long (over 1000 words) and deal with a very specific topic. Therefore, they are certainly aimed at a reduced number of Internet users, but these Internet users will necessarily be very concerned.

they will read your article and relay it to their networks. They will be grateful to find exactly the study they are looking for.

At the end of the day, not only will the traffic be higher because the click-through rate will be very high for long tail queries, but this traffic will in turn generate a good conversion rate. So, without hesitation, bloggers, to your keyboards.

Statistic # 2 : Articles with an image get 94% more views

While text is very important, especially for SEO reasons, the power of images is quite formidable on the web.

Indeed, articles containing at least one relevant and quality image have an average of 94% more views than others.

In the same study, we also learn that news, politics or sports articles are the ones for which images increase performance the most.

The ideal is therefore to combine the two: the image plays the role of a call, an attention grabber that will decide the Internet user to take the trouble to read the text of the article.

Stat # 3 : 6-13 word headlines attract the most traffic

The title of an article is at least as important as its content, it is what will generate the desire to click and read a post, and it therefore needs to be tweaked to attract maximum traffic. And that's not to mention the role it plays in SEO.

The recipe for a successful title involves different ingredients: syntax, choosing the right keywords, but also length.

a good headline is a headline that contains enough information to be exhaustive, yet short enough not to be boring.

Remember, there are two different requirements for a good headline: first, rationally informative, and second, to create emotion in the reader. If you can pull this cocktail together in a short headline, you're putting the odds on your side to capture the reader's attention.

Statistic # 4 : Top Ranked Sites Have Longer Content and Articles

While the quality of an article is essential for its readability, relevance and interest to your readers, you should not skimp on quantity on your blog.

First, a long article (from 800-1000 words) allows you to tackle the topic in greater depth and provide richer and more complete content. But the amount of words in an article also has a significant impact on SEO.

Evidenced by this statistic which shows that, on average, sites ranked in the first positions of search results have much longer content than those relegated to 10th or 9th place, for example.

Indeed, a long article generally inspires more confidence than a short article. The length appears as a stamp of expertise, even as academic work for the most in-depth articles.

And paradoxically, Internet users accustomed to the ultra-short and ephemeral formats of social networks, clearly distinguish between leisure “scrolling” formats and formats considered more serious of long articles when they do, for example, research before a professional purchase or important real estate.

Stat # 5 : Blogging Companies Have 97% More Backlinks

Backlinks, that is, inbound links to your site, are an important factor in its natural ranking in search engines.

And imagine that having a blog can increase the number of backlinks your website receives, as the same infographic indicates: sites with a blog have 97% more links.

A blog therefore helps to make your entire site better referenced, and therefore more visible to Internet users.

Statistics # 6: About three quarters of internet users (70 to 80%) actually shun paid ads

Of course, paying for an ad is sure to appear in position zero, at the top of search results. But now, it is expensive in Google Ads subscription, and it is far from a miracle recipe.

Tired of the omnipresence of explicit advertising, Internet users will always prefer, more or less consciously, non-advertising sites, only powered by their organic traffic. And this, even if the content of the site is strictly the same. It is necessary to keep in mind this powerful psychological force among potential audiences, who will always prefer to have the feeling of quenching their thirst for knowledge rather than going to an explicitly advertising site.

This change of perspective is also the basis of inbound marketing (as opposed to outbound marketing, which is more traditional), which bets on making quality information available to the Internet user to let them come to him after having made a good impression on himself.

How to create an amazon kdp account

2021-11-18T14:36:00.000-08:00

How to create an amazon kdp account

Amazon also offers from its platform the publication and purchase of digital books or in paper format. Indeed, to make it easier for authors and readers to publish or read books, this online sales site has made available to them a platform dedicated to books called Kindle Direct Publishing or KDP. In addition, to benefit from this service, all you need to do is create an Amazon kdp account and take out a Kindle subscription.

To learn more about the Kindle library, how to register, and how to publish a book on kdp Amazon.

Create an Amazon Kdp account :

To access this library, you must first create an account. Indeed, if you already have an Amazon account, you do not need to create an Amazon Kdp account.

All you need to do is log into your customer account and access Kindle. However, if you do not have an account, follow the kdp account creation process below:

First, go to the kdp.amazon.com website

· Then, click on the 'Registration' section

· Then click 'Create your Kdp account'

· Enter your name and email address

· Enter your password.

· Finally validate your account.

You have just created an Amazon kdp account. You are therefore a member of the Amazon kdp platform.

Also, you cannot use multiple kindles on the same Amazon account but you can register kindles on multiple devices as long as you create an Amazon kdp account each time.

How to publish a book on kdp Amazon?

After creating an account, you can publish your book on this platform. For that, proceed as following :

· Click on "Add a new title"

· Enter your book information "Title, description, ISBN number "

· Confirm your rights

· Choose the section to which your book belongs

· Select your keywords: You can actually choose up to 7 keywords

· Choose the mode of publication of your book

· Import or create the cover of your book

· Download your book file

After downloading your book, you need to choose your royalty. You actually have the choice between 35% or 70% royalty. Indeed, to obtain the royalty of 70%, your book must not belong to the public domain and its price must be between 2.6 and 9.70 €.

However, for the 70% royalty, Amazon kdp applies a delivery charge proportional to the size of the book. While, it does not apply these charges for the 35% royalty.

The penultimate step in the book publishing process is to join the KDP Select program. This is effectively allowing kdp to promote your book while charging a commission on the sale and exclusivity of the book for 90 days.

Finally, you just have to fill out the tax form. Indeed, since Amazon is an American sales site, you are in the obligation to submit to the taxes of the United States.

To do this, simply click on your profile then on "Tax Information". Then click on "Show / provide tax information" and answer the questionnaire.

Your Kindle Amazon Edition book will then be published after a few days.

How to download Kindle books?

Using your Kindle account, you can download and save books online. In effect, it's about downloading eBooks to your tablet or computer and saving them to your Kindle Smoother.

Then, click on the "Content and devices" tab at the bottom left of your screen.

You will then be taken to a page that shows you all of the kindle books you have purchased. Click on the button with the 3 three dots then another click on "Download and transfer via USB".

You just have to choose the file in which you want to save your book.

For more information or if you have encountered any difficulties creating your account, please do not hesitate to contact Amazon kdp.

E-commerce : 10 tips to optimize your product sheets and boost your conversions

2021-11-14T08:52:00.002-08:00

E-commerce : 10 tips to optimize your product sheets and boost your conversions

1 Treat the CTA (Call-To-Action)

You need to think about the central element of your product sheet: the CTA, or in other words the call-to-action button. The most commonly used CTA is: Add to cart. Many e-commerce sites now offer several types of call-to-action: Add to favorites, Remove from store, etc. This also gives users other choices and can increase conversions in the short or medium term.

Tips for an effective CTA :

· Set up a visible CTA as soon as the visitor lands on the product page, they should not have to scroll the page to find this CTA, which is the key element for your conversions.

· Pick a single CTA color that catches your eye at a glance.

· Remember to apply a font size large enough and a text color that is easy to read for visitors.

2 Think about the title of the product sheet

Your article must be easy to identify by visitors but also by search engines (SEO). Choose a title that best matches your product (name, brand, color, etc.), while thinking carefully about the main keywords to insert to optimize your natural referencing. Also remember to make this title visible on your product page so that visitors can see what it is right away.

3 Display a clear price

Like the CTA, the price of the product must be displayed clearly and visible from the top of the product sheet. It is also wise to provide information on the different delivery methods and prices offered so that the visitor can quickly see the total price of their purchase.

4 Work on the text description of your products

Visitors will be able to obtain additional information about the product and this will help reassure them and encourage them to take the act of purchasing. Remember to describe the product from A to Z (size, material, colors ...), offer a size guide or a user manual if necessary. To help visitors and make information clearer, use bulleted lists rather than large descriptive paragraphs.

5 Suggest images that allow you to visualize the product

Very important: the product visuals. It is essential to offer several visuals that allow visitors to see the product from several angles and to project themselves on the size and volumes. You will also have to be careful that your visuals are of good quality (no fake photos from image banks ...) because Internet users cannot see the product in real life, so you have to make them want to buy the product from through realistic and authentic photos. The plus offer a video of the product. Consumers increasingly appreciate being able to view the product on video and this can help validate a shopping cart.

6 Add reinsurance elements to your product sheet

There are essential elements to reassure visitors to your e-commerce site.

On your product sheets, it is relevant to display :

· Payment terms,

· Security of transactions,

· The delivery methods,

· The estimated delivery date,

· Product information (stock, sizes, colors, etc.),

· The origin of the product,

· Customer reviews,

· Your return policy...

7 Add messages to create a sense of urgency

You can place certain messages on your listings to create a sense of "urgency to buy" with your visitors (without overdoing it, avoid misleading messages). Some examples: display the available stock (number of items remaining), indicate the number of people looking at this product in real time, highlight the deadline for the promotion applied to a product..

8 Make sure your product page fits well on mobile

Don't miss out on mobile conversions! To do this, make sure that your product sheets are optimized for mobile browsing and that all the elements are easily accessible and clickable (CTA, product description, customer reviews, etc.). It is important that visitors can place an order on mobile as easily as on a computer.

9 Propose additional products at the bottom of the page

If a visitor doesn't like the product, consider suggesting products similar to the one they are viewing. This technique is called cross-selling. This allows a visitor to stay on your site longer because they will consult other products that they may like, thus increasing your buying opportunities.

10 Optimize SEO for your product sheets

'It maybe a detail for you, but for Google it means a lot '. You will also need to think about SEO optimization of your listings to be the best possible ranking in the search engine results and get more traffic.

The Are Some Tips To Help You :

Work on your tags: make sure they are filled in with the main keywords (Title, Meta Description, alternative texts for images),

Create a unique product description: do not forget to structure the description with titles (h1, h2, h3 ...), and add keywords to respond to potential queries from Internet users. In particular, you can rely on keyword research tools used by SEO specialists.

Perform technical optimizations: consider improving the time it takes to change pages by relying on web performance tools and also make sure that the file is well indexed by search engines, via the Google Search Console.

YouTube removes Dislikes counter below videos

2021-11-12T12:15:00.001-08:00

YouTube removes Dislikes counter below videos

YouTube wants to end the Harassment Creators Sometimes Face with Abusive [ Dislikes ]

YouTube makes changes to Dislikes

YouTube announces that changes will be made to the "dislike" option below the videos. Indeed, the platform has decided to no longer display the number of Dislikes. The goal: to protect creators who are sometimes victims of harassment, by discouraging Internet users from using this option for the simple purpose of seeing this figure increase. YouTube says it carried out a test to determine what would be most effective for users.

In this test, viewers could still see the button and click on it, but the "dislike" count was not displayed. This has allowed us to see a decrease in the number of users clicking on "I don't like" for the simple purpose of attacking creators. According to our test and the testimonials we gathered directly from small designers (beginners or experienced), small chains are more targeted.

Based on the results of this test, YouTube has decided not to remove the feature, but rather to continue in this direction by making "Dislikes" private. An idea that the social network had already mentioned a few months ago. The platform announces that this change is taking place today and will see a gradual deployment.

What impact for users ?

On the creator side, the "Dislikes" count will still be available in YouTube Studio, alongside the usual performance metrics. On the viewer side, they will still be able to use this button, in particular to personalize their recommendations on the platform or to give their opinion on a content creator's video, without it being public.

YouTube also explains that, during the test, some Internet users explained that the number of Dislikes was decisive in deciding whether they were watching a video. This criterion can therefore no longer be taken into account by users as a guarantee of quality or not of content.