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    <title>In Women We Trust</title>
    
    <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/" />
    <id>tag:typepad.com,2003:weblog-336985</id>
    <updated>2011-08-15T08:09:42-07:00</updated>
    <subtitle>About the women who are create and promote the products, services and the connections needed for a sustainable world. </subtitle>
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        <title>Women are Working to Change Our Plastic Ways</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/08/changing-our-plastic-ways.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452bd6269e2014e8aaa9f91970d</id>
        <published>2011-08-15T08:09:42-07:00</published>
        <updated>2011-08-15T08:09:42-07:00</updated>
        <summary>Women are the activators, men are the formulators. </summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="climate change agents" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="plastic" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Beth Terry" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bettina Wassener" />
        <category scheme="http://sixapart.com/ns/types#tag" term="daniella dimitrova russo" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Dianna Cohen" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Julia Cohen" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lisa Boyle" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lisa Kass Boyle" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Manuel Mansylla" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Mark LeRoy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michaelanne Petrella" />
        <category scheme="http://sixapart.com/ns/types#tag" term="plastic coalition" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Plastic Disclosure Project" />
        


    </entry>
    <entry>
        <title>Ray Anderson's Choice - Hurt it or Help it</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/08/ray-andersons-choice-hurt-it-or-help-it.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452bd6269e2014e8a891d4b970d</id>
        <published>2011-08-10T12:19:58-07:00</published>
        <updated>2011-08-10T12:19:58-07:00</updated>
        <summary> Ray Anderson passed this week leaving a pile of eco-inspiration and social responsibility behind.</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Interface" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Ray Anderson" />
        <category scheme="http://sixapart.com/ns/types#tag" term="sustainable practices" />
        <category scheme="http://sixapart.com/ns/types#tag" term="TED" />
        


    </entry>
    <entry>
        <title>Meeting Up at BlogHerd</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/08/meeting-up-at-blogherd-1.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452bd6269e201543455d244970c</id>
        <published>2011-08-08T15:11:33-07:00</published>
        <updated>2011-08-08T15:11:23-07:00</updated>
        <summary>Green Moms meet up at BlogHer 2011</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Amber Strocel" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Beth Terry" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Cotton Incorporated" />
        <category scheme="http://sixapart.com/ns/types#tag" term="dolphin organics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Green Moms Carnival" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Harriet Shurgaman" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Katy Farber" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lori Alper" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Maryanne Conlin" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Micaela preston" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Moms Clean air Force" />
        <category scheme="http://sixapart.com/ns/types#tag" term="PEW Health Group" />
        


    </entry>
    <entry>
        <title>Trust Marketing Secrets Revealed</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/trust-marketing-secrets-revealed.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452bd6269e2014e8a30194c970d</id>
        <published>2011-07-28T09:57:51-07:00</published>
        <updated>2011-07-28T09:57:40-07:00</updated>
        <summary>Business trying to earn our trust, what else do they need to do?</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Trusted Businesses" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Duct Tape Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="In Women We Trust" />
        <category scheme="http://sixapart.com/ns/types#tag" term="John Jantsch" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing to women" />
        <category scheme="http://sixapart.com/ns/types#tag" term="trust" />
        <category scheme="http://sixapart.com/ns/types#tag" term="trust factors" />
        


    </entry>
    <entry>
        <title>Consumers Use Phones Like a Weapon</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/consumers-use-phones-like-a-weapon.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452bd6269e2014e8a1cb11f970d</id>
        <published>2011-07-25T08:44:04-07:00</published>
        <updated>2011-07-25T08:43:56-07:00</updated>
        <summary>In the hands of super smart women with armies of kids to feed, smart phones become weapons of mass consumption. 
</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Deloitte" />
        <category scheme="http://sixapart.com/ns/types#tag" term="GoodGuide.com" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Marketing Daily" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Media Post" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Pat Conroy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Sarah Mahoney" />
        <category scheme="http://sixapart.com/ns/types#tag" term="smart phones" />
        


    </entry>
    <entry>
        <title>Consumers, Finances, Transparency and Trusting the Fine Print</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/consumers-finances-transparency-and-trusting-the-fine-print.html" />
        <link rel="replies" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/consumers-finances-transparency-and-trusting-the-fine-print.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452bd6269e2015433ec2fcc970c</id>
        <published>2011-07-22T10:10:16-07:00</published>
        <updated>2011-07-22T10:10:16-07:00</updated>
        <summary>Elizabeth Warren, as the key stakeholder in the CFPB she got burned.</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Business Insider" />
        <category scheme="http://sixapart.com/ns/types#tag" term="CFPB" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Consumer Protection Bureau" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Edleman's 2011 Trust Barometer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Elizabeth Warren" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lois Beckett" />
        


    </entry>
    <entry>
        <title>Monday Morning Trust Walk</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/monday-morning-trust-walk.html" />
        <link rel="replies" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/monday-morning-trust-walk.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452bd6269e201538ffc991b970b</id>
        <published>2011-07-18T09:36:52-07:00</published>
        <updated>2011-07-18T09:36:01-07:00</updated>
        <summary>Who/what do you trust on a global scale?</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Climate debate" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Climategate" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Edel trust barometer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google vs. Facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Judith Curry" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rupert Murdock" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Who do you Trust?" />
        


    </entry>
    <entry>
        <title>Can Yourself -- Grow Money, Grow Friends</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/can-yourself-grow-money-grow-friends.html" />
        <link rel="replies" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/can-yourself-grow-money-grow-friends.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452bd6269e201538fdcd4c0970b</id>
        <published>2011-07-13T08:51:34-07:00</published>
        <updated>2011-07-13T08:52:33-07:00</updated>
        <summary>I cook because I Can...</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Food and Drink" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Canning food" />
        <category scheme="http://sixapart.com/ns/types#tag" term="food preservation. I cook because I can" />
        <category scheme="http://sixapart.com/ns/types#tag" term="rhubarb" />
        <category scheme="http://sixapart.com/ns/types#tag" term="the Farmer's Daughter" />
        


    </entry>
    <entry>
        <title>Beware of What You Write Online </title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/beware-of-what-you-want-online-.html" />
        <link rel="replies" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/beware-of-what-you-want-online-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452bd6269e201538fd65a02970b</id>
        <published>2011-07-12T08:44:19-07:00</published>
        <updated>2011-07-12T08:43:23-07:00</updated>
        <summary>You're being tracked. Use it to you advantage.</summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="All-Access Moms" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Alpha Mom" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Big Brother" />
        <category scheme="http://sixapart.com/ns/types#tag" term="BPA free" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Ceres Investment" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Choice Stream" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Earthster" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Edens Food" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Engage Moms" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Good Guide" />
        <category scheme="http://sixapart.com/ns/types#tag" term="In women we trust" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Hotspot" />
        


    </entry>
    <entry>
        <title>Girl Scouts Pick up Top Brand Trust Ratings in OC</title>
        <link rel="alternate" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/girl-scouts-pick-up-top-trust-ratings-in-oc.html" />
        <link rel="replies" type="text/html" href="http://inwomenwetrust.typepad.com/in_women_we_trust/2011/07/girl-scouts-pick-up-top-trust-ratings-in-oc.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452bd6269e201543379c182970c</id>
        <published>2011-07-05T08:55:21-07:00</published>
        <updated>2011-07-05T08:55:21-07:00</updated>
        <summary>Men value price and cost, but that's not what women trust most in a brand. </summary>
        <author>
            <name>InWomenWeTrust</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="social change" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Trust" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Trusted Businesses" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Word of Mouth" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="DGWB" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Girl Scouts of Orange County" />
        <category scheme="http://sixapart.com/ns/types#tag" term="In Women We Trust" />
        <category scheme="http://sixapart.com/ns/types#tag" term="OC Metro" />
        <category scheme="http://sixapart.com/ns/types#tag" term="the Values Institute" />
        


    </entry>

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