Inbound Marketing for Small Business Podcast

Inbound Marketing for Small Businesses - SEO and Mobile Marketing

Spencer Powell — Fri, 25 May 2012 19:49:00 GMT

This week, the guys dive into some great statistics on SEO and also mobile marketing. They discuss real numbers that are driving real results. Listen in to learn more about how SEO is impacting businesses today.

In terms of mobile, they look at demographics of mobile users today as well as how people are using mobile devices. There's even a few interesting tid-bits on QR codes and their effectiveness.

Turn in next week and every week after for more insight on getting leads, converting traffic and evaluating to improve.

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Inbound Marketing for Small Business - SEO Audit

Jimmy Donnellon — Fri, 18 May 2012 17:05:00 GMT

Episode 56 - SEO Audit and Linkedin Tips

After a week off, the trio of Jimmy, Spencer and Taylor return to discuss how to quickly perform a SEO audit on your Web site. The audit includes six steps to improve your site's visibility on search engines.

The three then discuss tips on how to get more and better Linkedin recommendations.

They finish by discussing the anticipated Facebook IPO.

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Inbound Marketing for Small Businesses - Pandas and Penguins Oh My!

Spencer Powell — Fri, 04 May 2012 19:28:00 GMT

Episode 55 - Pandas and Penguins Oh My!

This week, Spencer, Jimmy and Taylor dive in to what they're currently working on at TMR Direct and follow that up with some great advice on how you should handle the changes with Google.

Google recently released the Penguin update. It is vital that businesses continue to get involved with social media and also focus on quality content.

One of the key takeaways is that websites should focus on natural growth, natural sounding content and natural links. Don't try to game the system or you might get penalized!

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Inbound Marketing for Small Business - Lame Facebook

Jimmy Donnellon — Fri, 27 Apr 2012 15:46:00 GMT

Episode 54 - Why is Facebook Lame and Tweets worth Reading

In this week's episode of Inbound Marketing for Small Business, Spencer, Jimmy and Taylor discuss the reasons why Facebook is losing some visitors and why the economy is to blame for the decrease.

They also go over what tweets are worth reading or not and therefore what tweets are worth posting as a small business owners.

The trio then talks about the launch of Google Drive and Apple's impressive quarterly earnings.

Listeners of the podcast can request help with their adwords account.

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Inbound Marketing for Small Business - Interesting Mobile Shopping Facts

Spencer Powell — Fri, 20 Apr 2012 20:40:00 GMT

Episode 53 - Interesting Mobile Shopping Facts

This week Spence, Jimmy and Taylor talk about a few areas of Inbound Marketing that they are diving into. Spencer discusses some call tracking integrations with Hubspot, Taylor fills you in on website re-designs and Jimmy talks about the importance of re-purposing content.

Next, the guys jump into an interesting article from Mashable that talks about mobile shopping statistics and findings. Some of the facts are somewhat shocking!

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Inbound Marketing for Small Business - Small Business Optimism

Jimmy Donnellon — Fri, 13 Apr 2012 16:15:00 GMT

Episode 52 - Small Business Optimism and Future Plans for Advertising

In this week's episode of Inbound Marketing for Small Business, Taylor, Jimmy and Spencer discuss the Small Business Optimism index and what it means to you and marketing. The index was reported down in March compared to previous months yet Small Business owners can combate this with a strong Inbound Marketing strategy.

The three also discuss Google+ and the changes to its format. Spencer and Taylor debate what they like or dislike in the changes.

The episode ends with the trio discussing a recent survey of marketers and their plans for the future use of social media and non-social advertising channels.

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Inbound Marketing for Small Business - Facebook Timeline & Infographics

Spencer Powell — Fri, 06 Apr 2012 18:05:00 GMT

Episode 51 - Infographics and the Facebook Timeline

This week Spencer, Jimmy and Taylor discuss a pretty neat infographic that talks about why start-ups are successful. They dive into some of the key takeaways for start-ups and small businesses.

After that, they discuss an eye-tracking study on the new Facebook Timeline and found out some pretty cool things you can apply to your new page. Spencer discovered that he wasn't alone in thinking that the new timeline layout is just plain confusing! The study backed him up stating that below the profile picture, users don't know where to look.

Tune in this week and every week after for more insights to getting leads, converting traffic and evaluating to improve!

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Inbound Marketing for Small Business - Celebrate 50

Jimmy Donnellon — Thu, 29 Mar 2012 16:48:00 GMT

Episode 50 - What We Have Learned

We celebrate the 50th Episode this week of the Inbound Marketing for Small Business Podcast and introduce Taylor Vowell as the new addition to the TMR Direct staff and podcast contributor.

The trio went through what has been learned through the last 50 episodes spanning over the last year and what we see as upcoming trends for marketing in the future.

Taylor adds his web development and design skills to the team and will help with any questions regarding your company's site.

We finish up the podcast by discussing blogs and creating content.

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Inbound Marketing for Small Business - Google Changes and Corporations in Social Media

Spencer Powell — Fri, 23 Mar 2012 17:48:00 GMT

Episode 49 - Google Changes and Corporations in Social Media

In episode 49, Spence and Jimmy discuss some of Google's most recent changes. Google is having to compete with the likes of SIRI on the iPhones and Bing making a run at quality search results. Google is now pulling out information from sites and displaying it in search results. Information is getting to the user quicker!

The guys dive into some data points from some of the world's biggest companies and their social media efforts and involvement. If you'd like the PDF, just email podcast@tmrdirect.com and we'll send it your way!

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Inbound Marketing for Small Business - SEO Today and Going Viral

Jimmy Donnellon — Fri, 16 Mar 2012 17:28:00 GMT

Episode 48 - SEO Today and Going Viral

In this week's episode of Inbound Marketing for Small Business Spencer and Jimmy talk about how SEO has gotten a bad wrap in the last few years and what SEO means today. Listen to why the two think SEO entails a lot more than just keywords on a site.

The duo then discusses how Pinterest announced improving the profiles at South by Southwest and what that means to small businesses.

They breakdown the latest hot video online - the Dollar Shave Club and how you can use some parameters used in that video to release your own viral video.

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Inbound Marketing for Small Business - Changes to Business Pages

Jimmy Donnellon — Fri, 09 Mar 2012 18:01:00 GMT

Episode 47 - Changes to Facebook Business Pages

This week in the Inbound Marketing for Small Business podcast Spencer and Jimmy discuss ways to get ready for the changing of business pages on Facebook to the timeline setting. Right now companies can edit and adjust their pages and on March 30 all business pages will convert to timeline. The two find some great ways to take advantage of the change and offers tips on how this change can even improve the effectiveness of your business page.

They also talk about some stats on internet usage in a day and think you will be blown away by some of the numbers they find.

Spencer and Jimmy discuss the new iPad and what it means to marketers and small business owners.

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Inbound Marketing for Small Business - Sales Integration

Jimmy Donnellon — Fri, 02 Mar 2012 17:39:00 GMT

Episode 46 - Sales Integration

Sales Guru, Blake Powell, joins Spencer and Jimmy to offer tips on how to integrate sales with your inbound marketing efforts. Blakes speaks to some obstacles sales people face with following up with leads and how to better track leads all the way through closing.

Blake responds to questions regarding how marketing can keep your sales team happy through building quality offers and content. He also summarizes how he takes a lead to close by developing strong lead nurturing campaigns and following up habits.

Jimmy offers a tip to entrepreneurs and Spencer gives insights to round up all the information.

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Inbound Marketing for Small Businesses - Social Media Stats Galore!

Spencer Powell — Fri, 24 Feb 2012 16:00:00 GMT

Episode 45 - Social Media Stats Galore!

This week is jammed pack of social media stats. Spencer and Jimmy dive into how small businesses can be leveraging social media and take a look at some compelling data.

For Twitter - half of TV show viewers tweet about the shows they are watching. What real-time events can you encourage people to tweet at?

For Facebook, the guys talk about what the expectations are from users when they interact with Brand Pages.

For Google+ - man are they growing!

For LinkedIn - this is now the go-to social network for journalists...what does this mean?

Thanks for tuning in to this week's podcast - we'll see you next week!

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Inbound Marketing for Small Business - Spotify and Linkedin

Jimmy Donnellon — Fri, 17 Feb 2012 16:33:00 GMT

Episode 44 - Spotify Success

This week episode of Inbound Marketing for Small Business starts with Jimmy and Spencer talking about how Americans used mobile to set Valentine's Day plans. It showed that as the deadline came to find a restaurant, the use of mobile searches spikes to 62 percent of all US-based national chain restaurant queries.

The two then discuss how Spotify now is gaining 8,000 daily paid subcribers. Hint on how they did it - Marketing.

After, Spencer and Jimmy give tips to more effectively use Linkedin through some overlooked features.

To end the podcast the duo talks about strategies to write compelling headlines.

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Inbound Marketing for Small Business - Super Bowl 2012 and Pinterest

Spencer Powell — Fri, 10 Feb 2012 16:43:00 GMT

Episode 43 - Super Bowl 2012 and Pinterest

This week in inbound marketing for small businesses weekly, the guys re-cap some of the ads from the Super Bowl and talk about some mobile usage during the game vs. before the game.

Next, the dive into Pinterest again. It sure does seem to be the hot topic right now, so Spence and Jimmy start talking about how you can actually leverage this site for business and not just spend more time on another social network.

Finally, they discuss sales and marketing integration and a few tips for really leveraging some of the tools online.

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Inbound Marketing for Small Business - Pick up the Phone

Jimmy Donnellon — Fri, 03 Feb 2012 16:17:00 GMT

Episode 42 - Pick up the Phone

Jimmy and Spencer have a lot to discuss in the 42nd episode of Inbound Marketing for Small Business.

First, the two talk about Facebook filing their $5 billion IPO and why it's important to small businesses. Then they discuss how Americans used mobile phones to help them with purchasing decisions through the holiday season - did you know that a quarter of cell phone owners used their mobile phones to compare prices while in the store?

Do you also know which social media platform is proven to be better for lead generation, between Facebook, Twitter and LinkedIn?

Come to Hubspot Inbound 2012 – August 27-30, in Boston - www.inboundconference.com

Jimmy and Spencer also discuss the 5-minute rule, which stats that inbound marketing leads closes 22 times more often when contacted in 5 minutes - so pick up the phone!

Finally they conclude with a tip on how to have your email signature help in your marketing efforts.

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Inbound Marketing for Small Business - Facebook Marketing Tips and SEO

Spencer Powell — Fri, 27 Jan 2012 20:53:00 GMT

Episode 41 - Facebook Tips and SEO

This week, Spence and Jimmy discuss the explosion of tablet ownership over the last 30 days and why this is important for your marketing efforts. They also touch on Apple's huge success over the last quarter and year.

In the bulk of the episode, the guys talk about some things you can do on Facebook to improve your marketing efforts as well as some updated SEO tips. They debate the importance of meta descriptions and get into some little known ways to improve a page with optimization.

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Inbound Marketing for Small Business - Overview

Jimmy Donnellon — Fri, 20 Jan 2012 17:42:00 GMT

Episode 40 - Overview of the Methodology

It's the time of the year when we resolve to be better, to do better, and to have it better. In order to acheive our aspirations we must first know what steps we must take. So to point you in the right direction, Jimmy Donnellon and Spencer Powell break down the three pillars of inbound marketing, Get Found, Convert and Analysis in this week's episode. The two explain the aspects of each pillar and what makes an inbound marketing campaign most successful.

The duo also discuss the SOPA protests. Recorded on the day of the major online protests by Google, Wikipedia, Reddit and others, January 18th, they see a strong movement against the bill. Spencer mentions a letter from artists opposing measure.

Letter from Artist opposing SOPA>>>

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Inbound Marketing for Small Business - SOPA and PIPA

Spencer Powell — Fri, 13 Jan 2012 18:30:00 GMT

Episode 39 - SOPA and PIPA

This week, Spencer and Jimmy spend the first part of the podcast discussing SOPA - "Stop Online Piracy Act" and PIPA - "Protect Intellectual Property Act". They dive into why this is such a big deal for marketers...and especially inbound marketers.

They follow this up with some cool gadgets from CES, the Consumer Electronics Show in Las Vegas.

Finally, they continue the discussion on planning for 2012 by talking about creating a social media calendar.

Don't forget to tune in each week for more insights on getting leads, converting and evaluating to improve. Thanks to all of you listening each week!

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Inbound Marketing for Small Business - Small Business in America

Spencer Powell — Fri, 06 Jan 2012 18:17:00 GMT

Episode 38 - Small Business in America

This week in inbound marketing for small business, Spence and Jimmy discuss the launch of the Kindle Fire and how that affects the iPad. They also dive into how Twitter can be a useful tool for predicting and tracking trends.

In the bulk of the episode, the guys jump into an infograph on small businesses in America. They dive into some of the important statistics and talk a little but more about planning for 2012.

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Inbound Marketing for Small Business - A Look Forward to 2012

Jimmy Donnellon — Thu, 29 Dec 2011 21:20:00 GMT

Episode 37 - Looking to 2012

Jimmy Donnellon and Spencer Powell look forward to 2012. The two make some predictions on emerging trends, companies that will find success in the new year, and what will happen in the social media world.

Both agree that Amazon will have a good year and Spencer predicts Microsoft will have a strong 2012. They also agreed that mobile will have a major impact next year and how businesses can take advantage of this emerging channel.

Jimmy suggests that businesses should start the year looking at the whole picture by building a content matrix and evaluating your overall plan. Spencer says that those companies need to perfect their web knowlegde and become web savvy.

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Inbound Marketing for Small Business - 2011 Year in Review

Jimmy Donnellon — Thu, 22 Dec 2011 18:39:00 GMT

Episode 36 - 2011 Year in Review

This week Jimmy Donnellon and Spencer Powell take a look back at 2011, discussing the changing in Inbound Marketing and the importance of Social Media and quality content.

The two review the continuing rise of twitter and Google as well as look at how blogging has stayed as an excellent way to generating content. They also discuss how companies have engaged with their audiences through various channels.

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Inbound Marketing for Small Business - 10 Marketing Must Do's

Spencer Powell — Fri, 16 Dec 2011 17:58:00 GMT

Episode 35 - 10 Marketing Must Do's

In episode 35 of Inbound Marketing for Small Business Weekly, Jimmy and Spencer discuss 10 marketing must do's for 2012. They talk about goal setting all the way down to action steps - what you absolutely MUST put into your plan for 2012.

In additon, they discuss some helpful tips for thinking about your website. Where do people look on the screen? Are texts or images better? Listen in and find out all the tips you need to make your website work harder.

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Inbound Marketing for Small Business - Pinterest and Google v. Bing

Jimmy Donnellon — Fri, 09 Dec 2011 16:45:00 GMT

Episode 34 - Pinterest and Google v. Bing

In this episode of Inbound Marketing for Small Business, Jimmy Donnellon and Spencer Powell discuss Pinterest, a study comparing Google and Bing search engines and an article about the definition on ROI for marketing.

In the past few months a new social sharing site, Pinterest, is gaining momentum by offering an easy to share format and an engaged base group of users. Businesses can use Pinterest to build a following and can even build links to their site by offering compelling content and interesting products.

The duo also discusses the landscape of ad expenditures online for the upcoming year including the effectiveness of Facebook and Google. Spencer shares an experience on Facebook showing how well it targets specific interests of the individual user. He shows that after he posted that he was going to a Broncos game, Facebook offers ads regarding Tim Tebow and the Broncos.

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Inbound Marketing for Small Business - B2B Social Media Benchmarking

Spencer Powell — Fri, 02 Dec 2011 20:17:00 GMT

Episode 33 - B2B Social Media Benchmarking

This week in Inbound Marketing Weekly, the guys cover 4 recommendations for benchmarking B2B social media performance. They look at conversion metrics, link building, brand based keyword searches and new visitor traffic.

In addition, they talk about setting goals and planning for your marketing efforts in 2012. Set a goal, plan out the steps, identify potnential challenges and set a timeline. Why are these so important?

Tune in each week for great insights into the world of Inbound Marketing.