http://www.InboundMarketingSummit.com http://a.images.blip.tv/InboundMarketing-300x300_show_image165.png http://www.InboundMarketingSummit.com http://a.images.blip.tv/InboundMarketing-picture424.jpg The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business. Speakers have included Seth Godin, David Meerman Scott, Chris Brogan, Greg Verdino, Christopher Penn, Brian Halligan, Dharmesh Shah, and Mike Volpe. The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to attract and engage more buyers and grow your business. 42.375392 -71.118487 Inbound Marketing Summit no en http://blip.tv Mon, 08 Mar 2010 23:02:40 +0000 Mon, 08 Mar 2010 23:02:40 +0000 B26B9F1C-2B06-11DF-B07D-AF1AE0B2606D http://blip.tv/inbound-marketing-summit/national-grocers-association-3336732 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 3336732 3317343 file TV-UN 0.0 2010-03-08T23:02:40Z English 0 0 0 1828 AYHL1QAC http://blip.tv/play/AYHL1QAC http://blip.tv/comments/?attached_to=post3336732&skin=rss InboundMarketing-NationalGrocersAssociation199-888.jpg http://a.images.blip.tv/InboundMarketing-NationalGrocersAssociation199-888-182.jpg Creative Commons Attribution 2.0
Social Media ]]> YahooPartnerVideoID Blip post id 3336732 http://blip.tv/file/3317343 Business social media grocery Mon, 08 Mar 2010 23:02:40 +0000 social media, grocery http://a.images.blip.tv/InboundMarketing-NationalGrocersAssociation199-888.jpg social media, grocery ]]> National Grocers Association http://creativecommons.org/licenses/by/2.0/ 42.375392 -71.118487 F21FDD28-D870-11DE-A64F-BF78A1CD3445 http://blip.tv/inbound-marketing-summit/listening-and-monitoring-the-new-way-to-market-2906248 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2906248 2886457 file TV-UN 0.0 2009-11-23T20:44:07Z English 0 0 0 1501 AYGxsWwC http://blip.tv/play/AYGxsWwC http://blip.tv/comments/?attached_to=post2906248&skin=rss InboundMarketing-ListeningAndMonitoringTheNewWayToMarket591-581.jpg http://a.images.blip.tv/InboundMarketing-ListeningAndMonitoringTheNewWayToMarket591-581-258.jpg Creative Commons Attribution-ShareAlike 3.0
]]> YahooPartnerVideoID Blip post id 2906248 http://blip.tv/file/2886457 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches new marketing labs nmltv Mon, 23 Nov 2009 20:44:07 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches, new marketing labs, nmltv http://a.images.blip.tv/InboundMarketing-ListeningAndMonitoringTheNewWayToMarket591-581.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches, new marketing labs, nmltv ]]> Listening and Monitoring - The New Way to Market http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 B85EA4F0-D859-11DE-B31E-CEB9F1DC833E http://blip.tv/inbound-marketing-summit/imsbos09-day-2-session-17-tim-walker-new-school-methods-old-school-goals-2905458 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2905458 2885667 file TV-UN 0.0 2009-11-23T17:57:52Z English 0 0 0 2586 AYGxq1YC http://blip.tv/play/AYGxq1YC http://blip.tv/comments/?attached_to=post2905458&skin=rss InboundMarketing-IMSBos09Day2Session17TimWalkerNewSchoolMethodsOld661-559.jpg http://a.images.blip.tv/InboundMarketing-IMSBos09Day2Session17TimWalkerNewSchoolMethodsOld661-559-243.jpg Creative Commons Attribution-ShareAlike 3.0
]]> YahooPartnerVideoID Blip post id 2905458 http://blip.tv/file/2885667 Technology Mon, 23 Nov 2009 17:57:52 +0000 http://a.images.blip.tv/InboundMarketing-IMSBos09Day2Session17TimWalkerNewSchoolMethodsOld661-559.jpg ]]> IMSBos09 - Day 2 - Session 17 - Tim Walker - New School Methods, Old School Goals http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 F474B5D0-D857-11DE-94ED-8F053CA9E3D5 http://blip.tv/inbound-marketing-summit/imsbos09-day-2-session-09-steve-garfield-one-step-to-putting-video-online-2905404 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2905404 2885613 file TV-UN 0.0 2009-11-23T17:45:14Z English 0 0 0 2586 AYGxqyAC http://blip.tv/play/AYGxqyAC http://blip.tv/comments/?attached_to=post2905404&skin=rss InboundMarketing-IMSBos09Day2Session09SteveGarfieldOneStepToPutting593-526.jpg http://a.images.blip.tv/InboundMarketing-IMSBos09Day2Session09SteveGarfieldOneStepToPutting593-526-678.jpg Creative Commons Attribution-ShareAlike 3.0
]]> YahooPartnerVideoID Blip post id 2905404 http://blip.tv/file/2885613 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches new marketing labs nmltv Mon, 23 Nov 2009 17:45:14 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches, new marketing labs, nmltv http://a.images.blip.tv/InboundMarketing-IMSBos09Day2Session09SteveGarfieldOneStepToPutting593-526.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches, new marketing labs, nmltv ]]> IMSBos09 - Day 2 - Session 09 - Steve Garfield - One Step to Putting Video Online http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 EBEB148C-D482-11DE-A747-C61E3F6A9BBD http://blip.tv/inbound-marketing-summit/miriam-kutcher-bringing-new-school-marketing-into-an-old-school-organization-2886235 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2886235 2866434 file TV-G 0.0 2009-11-18T20:42:43Z English 0 0 0 2586 AYGwlT8C http://blip.tv/play/AYGwlT8C http://blip.tv/comments/?attached_to=post2886235&skin=rss InboundMarketing-MiriamKutcherBringingNewSchoolMarketingIntoAnOldSchool447-614.jpg http://a.images.blip.tv/InboundMarketing-MiriamKutcherBringingNewSchoolMarketingIntoAnOldSchool447-614-566.jpg Creative Commons Attribution-ShareAlike 3.0
]]> YahooPartnerVideoID Blip post id 2886235 http://blip.tv/file/2866434 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 20:42:43 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-MiriamKutcherBringingNewSchoolMarketingIntoAnOldSchool447-614.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Miriam Kutcher - Bringing New School Marketing into an Old School Organization http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 56B5C718-D47D-11DE-83B4-D94F0EC388A6 http://blip.tv/inbound-marketing-summit/valeria-maltoni-writing-engaging-content-for-the-next-web-2886094 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2886094 2866293 file TV-G 0.0 2009-11-18T20:02:45Z English 0 0 0 1425 AYGwlDIC http://blip.tv/play/AYGwlDIC http://blip.tv/comments/?attached_to=post2886094&skin=rss InboundMarketing-ValeriaMaltoniWritingEngagingContentForTheNextWeb196-447.jpg http://a.images.blip.tv/InboundMarketing-ValeriaMaltoniWritingEngagingContentForTheNextWeb196-447-214.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2886094 http://blip.tv/file/2866293 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 20:02:45 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-ValeriaMaltoniWritingEngagingContentForTheNextWeb196-447.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Valeria Maltoni - Writing Engaging Content for the Next Web http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 C69ED1D2-D478-11DE-99F3-BB2A013EA690 http://blip.tv/inbound-marketing-summit/john-jantsch-marketing-convergence-2885976 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885976 2866175 file TV-G 0.0 2009-11-18T19:30:07Z English 0 0 0 1241 AYGwkzwC http://blip.tv/play/AYGwkzwC http://blip.tv/comments/?attached_to=post2885976&skin=rss InboundMarketing-JohnJantschMarketingConvergence543-928.jpg http://a.images.blip.tv/InboundMarketing-JohnJantschMarketingConvergence543-928-544.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885976 http://blip.tv/file/2866175 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 19:30:07 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-JohnJantschMarketingConvergence543-928.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> John Jantsch - Marketing Convergence http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 F77A2A26-D474-11DE-A529-A5ADEEBDC0BD http://blip.tv/inbound-marketing-summit/paula-berg-nuts-about-online-communications-2885830 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885830 2866029 file TV-G 0.0 2009-11-18T19:02:50Z English 0 0 0 1753 AYGwkioC http://blip.tv/play/AYGwkioC http://blip.tv/comments/?attached_to=post2885830&skin=rss InboundMarketing-PaulaBergNutsAboutOnlineCommunications613-420.jpg http://a.images.blip.tv/InboundMarketing-PaulaBergNutsAboutOnlineCommunications613-420-452.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885830 http://blip.tv/file/2866029 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 19:02:50 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-PaulaBergNutsAboutOnlineCommunications613-420.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Paula Berg - Nuts About Online Communications http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 C673B440-D471-11DE-A6CB-E704C747A713 http://blip.tv/inbound-marketing-summit/greg-cangialosi-the-social-inbox-2885730 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885730 2865929 file TV-G 0.0 2009-11-18T18:39:59Z English 0 0 0 1105 AYGwkUYC http://blip.tv/play/AYGwkUYC http://blip.tv/comments/?attached_to=post2885730&skin=rss InboundMarketing-GregCangialosiTheSocialInbox497-290.jpg http://a.images.blip.tv/InboundMarketing-GregCangialosiTheSocialInbox497-290-475.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885730 http://blip.tv/file/2865929 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 18:39:59 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-GregCangialosiTheSocialInbox497-290.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Greg Cangialosi - The Social Inbox http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 407366F2-D470-11DE-9D8A-CEC3E86BA824 http://blip.tv/inbound-marketing-summit/greg-matthews-social-business-from-the-inside-out-2885685 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885685 2865884 file TV-G 0.0 2009-11-18T18:29:05Z English 0 0 0 1362 AYGwkRkC http://blip.tv/play/AYGwkRkC http://blip.tv/comments/?attached_to=post2885685&skin=rss InboundMarketing-GregMatthewsSocialBusinessFromTheInsideOut829-698.jpg http://a.images.blip.tv/InboundMarketing-GregMatthewsSocialBusinessFromTheInsideOut829-698-665.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885685 http://blip.tv/file/2865884 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 18:29:05 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-GregMatthewsSocialBusinessFromTheInsideOut829-698.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Greg Matthews - Social Business from the Inside Out http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 CACD54BE-D46D-11DE-B136-FD3E8E7010E7 http://blip.tv/inbound-marketing-summit/jennifer-cisney-stories-from-the-front-lines-2885616 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885616 2865815 file TV-G 0.0 2009-11-18T18:11:28Z English 0 0 0 1631 AYGwkFQC http://blip.tv/play/AYGwkFQC http://blip.tv/comments/?attached_to=post2885616&skin=rss InboundMarketing-JenniferCisneyStoriesFromTheFrontLines503-538.jpg http://a.images.blip.tv/InboundMarketing-JenniferCisneyStoriesFromTheFrontLines503-538-105.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885616 http://blip.tv/file/2865815 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 18:11:28 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-JenniferCisneyStoriesFromTheFrontLines503-538.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Jennifer Cisney - Stories from the Front Lines http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 CFA2845C-D46B-11DE-BF84-D6A5F59AA921 http://blip.tv/inbound-marketing-summit/scott-kirsner-social-media-for-creative-s-2885542 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2885542 2865741 file TV-G 0.0 2009-11-18T17:57:17Z English 0 0 0 1146 AYGwkAoC http://blip.tv/play/AYGwkAoC http://blip.tv/comments/?attached_to=post2885542&skin=rss InboundMarketing-ScottKirsnerSocialMediaForCreatives990-661.jpg http://a.images.blip.tv/InboundMarketing-ScottKirsnerSocialMediaForCreatives990-661-648.jpg Creative Commons Attribution-ShareAlike 3.0
Inbound Marketing Summit 09 Session ]]> YahooPartnerVideoID Blip post id 2885542 http://blip.tv/file/2865741 Technology nml new media ims marketing inbound marketing inboundmarketing conference speeches Wed, 18 Nov 2009 17:57:17 +0000 nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches http://a.images.blip.tv/InboundMarketing-ScottKirsnerSocialMediaForCreatives990-661.jpg nml, new media, ims, marketing, inbound marketing, inboundmarketing, conference, speeches ]]> Scott Kirsner - Social Media for Creative's http://creativecommons.org/licenses/by-sa/3.0/ 42.375392 -71.118487 261EA112-4326-11DE-BC7E-EB5C2C0F74C3 http://blip.tv/inbound-marketing-summit/smoke-and-mirrors-how-to-make-your-online-video-wildly-popular-tim-street-ims09-2135256 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 2135256 2124659 file TV-UN 0.0 2009-05-17T21:03:19Z English 0 0 0 1505 AYGCqjwC http://blip.tv/play/AYGCqjwC http://blip.tv/comments/?attached_to=post2135256&skin=rss InboundMarketing-SmokeANDMirrorsHowToMakeYourOnlineVideoWildlyPopular555-314.jpg http://a.images.blip.tv/InboundMarketing-SmokeANDMirrorsHowToMakeYourOnlineVideoWildlyPopular555-314-197.jpg Creative Commons Attribution-NonCommercial-NoDerivs 3.0
Popular viral videos are finding their way into broadcast television on the nightly news. Everyone wants their videos to become the talk of the town with millions of downloads across the Internet. However, the ability to get attention for your content is very difficult in the crowded new media space. Join one of the Internet's most popular viral video producers and discover the elements that make videos spread like wild fire. Adding just a few specific ingredients to your creation can make the difference between having your message seen by the world or just your friends and family. Find out the pitfalls to avoid when distributing your online video. Discover the characteristics of compelling video and take home ideas for increasing your chances of getting noticed. What will the audience derive from this session? Ability to identify the elements that make videos spread virally on the Internet.Learn the essential ingredients that need to be incorporated that will get your online video the most views.Find out the pitfalls to avoid when distributing your online video.http://inboundmarketingsummit.com ]]> YahooPartnerVideoID Blip post id 2135256 http://blip.tv/file/2124659 Business ims09 inboundmarketing inboundmarketingsummit Sun, 17 May 2009 21:03:19 +0000 ims09, inboundmarketing, inboundmarketingsummit http://a.images.blip.tv/InboundMarketing-SmokeANDMirrorsHowToMakeYourOnlineVideoWildlyPopular555-314.jpg ims09, inboundmarketing, inboundmarketingsummit ]]> Smoke AND Mirrors: How To Make Your Online Video Wildly Popular - Tim Street - IMS09 http://creativecommons.org/licenses/by-nc-nd/3.0/ 42.375392 -71.118487 1C8EF100-9648-11DD-A50D-B142789F7AF5 http://blip.tv/inbound-marketing-summit/ims08-brian-halligan-1348285 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1348285 1341918 file TV-UN 0.0 2008-10-09T21:20:35Z English 0 0 0 1159 AdKmIQI http://blip.tv/play/AdKmIQI http://blip.tv/comments/?attached_to=post1348285&skin=rss InboundMarketing-IMS08BrianHalligan948.jpg http://a.images.blip.tv/InboundMarketing-IMS08BrianHalligan948-667.jpg Creative Commons Attribution-ShareAlike 2.0
Brian Halligan, CEO and Co-Founder of HubSpot, starts off the 2008 Inbound Marketing Summit with an introduction to Inbound Marketing, recognition of the Inbound Marketing Award winners, and introducing David Meerman Scott, our morning keynote presenter, author of The New Rules of Marketing & PR. ]]> YahooPartnerVideoID Blip post id 1348285 http://blip.tv/file/1341918 Business inbound marketing inbound marketing summit ims08 Thu, 09 Oct 2008 21:20:35 +0000 inbound marketing, inbound marketing summit, ims08 http://a.images.blip.tv/InboundMarketing-IMS08BrianHalligan948.jpg inbound marketing, inbound marketing summit, ims08 ]]> IMS08 Brian Halligan http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 4CDE80A6-8E6D-11DD-9A12-E7437A7757AA http://blip.tv/inbound-marketing-summit/transform-your-marketing-with-seth-godin-1312217 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1312217 1305900 file TV-UN 0.0 2008-09-29T21:26:38Z English 0 0 0 3882 AdCMPQI http://blip.tv/play/AdCMPQI http://blip.tv/comments/?attached_to=post1312217&skin=rss InboundMarketing-TransformYourMarketingWithSethGodin309.jpg http://a.images.blip.tv/InboundMarketing-TransformYourMarketingWithSethGodin309-713.jpg Creative Commons Attribution-ShareAlike 2.0
Named as "the Ultimate Entrepreneur for the Information Age" by Business Week, Seth Godin is an agent of change and world renowned author of more than 10 nationally acclaimed business and marketing books that have altered the way marketers think about their strategies and the way they work. His book entitled, "Purple Cow: Transform Your Business by Being Remarkable" was a New York Times and Wall Street Journal bestseller and has enabled businesses to throw out their old marketing habits and create new marketing strategies that get them noticed. Quote, attributable to Seth Godin"I don't care what you make... software, muffins or a religion. It doesn't matter what it is. What you do for a living is spread ideas, make promises and keep them. That's marketing. The new tools of social marketing, combined with the death of the TV Industrial complex have completely changed the rules and created opportunities for everyone to make an impact." ]]> YahooPartnerVideoID Blip post id 1312217 http://blip.tv/file/1305900 Business Mon, 29 Sep 2008 21:26:38 +0000 http://a.images.blip.tv/InboundMarketing-TransformYourMarketingWithSethGodin309.jpg ]]> Transform Your Marketing with Seth Godin http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 B3AAD014-8BB1-11DD-9232-E3083B0D5C1F http://blip.tv/inbound-marketing-summit/seo-101-search-engine-optimization-basics-dharmesh-shah-ims08-1302783 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302783 1296480 file TV-UN 0.0 2008-09-26T09:58:43Z English 0 0 0 3232 Ac_CYwI http://blip.tv/play/Ac_CYwI http://blip.tv/comments/?attached_to=post1302783&skin=rss InboundMarketing-SEO101SearchEngineOptimizationBasicsDharmeshShahIMS08261.jpg http://a.images.blip.tv/InboundMarketing-SEO101SearchEngineOptimizationBasicsDharmeshShahIMS08261-351.jpg Creative Commons Attribution-ShareAlike 2.0
What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particulary in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.Dharmesh Shah is co-founder and Chief Software Architect of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005. Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also authors OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs with over 10,000 subscribers. He is an active member of the Boston area entrepreneurial community and a frequent speaker on the topic of startups and internet marketing. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302783 http://blip.tv/file/1296480 Business seo search engine optimization inbound marketing inbound marketing summit #ims08 Fri, 26 Sep 2008 09:58:43 +0000 seo, search engine optimization, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-SEO101SearchEngineOptimizationBasicsDharmeshShahIMS08261.jpg seo, search engine optimization, inbound marketing, inbound marketing summit, #ims08 ]]> SEO 101: Search Engine Optimization Basics - Dharmesh Shah IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 14B2F662-8BA7-11DD-B592-EEF4064C4B73 http://blip.tv/inbound-marketing-summit/r-u-ready-leveraging-new-technologies-to-propel-your-business-greg-verdino-ims08-1302657 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302657 1296354 file TV-UN 0.0 2008-09-26T08:42:41Z English 0 0 0 3620 Ac_BZQI http://blip.tv/play/Ac_BZQI http://blip.tv/comments/?attached_to=post1302657&skin=rss InboundMarketing-RUReadyLeveragingNewTechnologiesToPropelYourBusinessG693.jpg http://a.images.blip.tv/InboundMarketing-RUReadyLeveragingNewTechnologiesToPropelYourBusinessG693-7.jpg Creative Commons Attribution-ShareAlike 2.0
Social networks, microblogging, mobile technologies, online video, cloud computing, virtual worlds - you've heard the buzz but figure that they're just digital playgrounds for Millennials and geeks. But what if you can tap into the power of these same trends to propel your business into the future? To make every employee more productive, attract more customers and deliver stronger top- and bottom-line results? You can - but only if you're ready to move beyond the old ways you've always don't things, ready to rethink the fundamentals of how business happens, ready to embrace change and ready to take action. You will learn how the "connections economy" will change the way you establish and grow new business relationships, why tomorrow's most successful companies will seamlessly blend work and play, how you can turn "free" into your most powerful revenue generating tool, and how a host of emerging technologies can empower even the smallest of businesses to compete in a fast moving global economy.Greg Verdino is a recognized expert on marketing innovation, emerging media, and Web 2.0. He works as Chief Strategy Officer at crayon, a strategic advisory group that helps companies ‘join the conversation' through the power of community, dialogue, and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com, one of the most influential marketing blogs. Greg leverages over 17 years of experience in online media, advertising, marketing and technology in his strategic role at crayon, in writings on his blog and other publications, and at conferences and events across the country. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302657 http://blip.tv/file/1296354 Business social media new media inbound marketing inbound marketing summit #ims08 Fri, 26 Sep 2008 08:42:41 +0000 social media, new media, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-RUReadyLeveragingNewTechnologiesToPropelYourBusinessG693.jpg social media, new media, inbound marketing, inbound marketing summit, #ims08 ]]> R U Ready? Leveraging New Technologies to Propel Your Business - Greg Verdino IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 47D0C1BA-8B9C-11DD-8486-FC79116C5C57 http://blip.tv/inbound-marketing-summit/marketing-analytics-for-the-data-driven-marketer-what-to-measure-how-matt-cutler-ims08-1302533 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302533 1296230 file TV-UN 0.0 2008-09-26T07:25:22Z English 0 0 0 2353 Ac_AaQI http://blip.tv/play/Ac_AaQI http://blip.tv/comments/?attached_to=post1302533&skin=rss InboundMarketing-MarketingAnalyticsForTheDataDrivenMarketerWhatToMeasure871.jpg http://a.images.blip.tv/InboundMarketing-MarketingAnalyticsForTheDataDrivenMarketerWhatToMeasure871-606.jpg Creative Commons Attribution-ShareAlike 2.0
Marketing has become almost synonymous with measurement and analytics. We've moved on from the days when marketing was, by definition, resource intensive (read: we spent the most money) and not measurable (read: we were the least accountable). Back then, life was good (we threw the best parties). However, today, the formerly black art of marketing has been transformed into not just a hard science but into something altogether new: we're juggling an ever increasing constellation of tactics - from whitepaper downloads to SEO to viral video campaigns - while working to reconcile our activities with our relatively run-of-the-mill lead funnels. This session is about looking at what's working, what's not, and why. In other words, what's critical to measure and what's just interesting noise? Attend this session for a grounded discussion of best practices in modern marketing measurement and tactics for pursuing value-added insights while avoiding the all-too-cliched trap of analysis paralysis.Matt Cutler serves as Visible Measures' vice president of marketing & analytics where he spends his days building the company's marketplace visibility, demand generation, and customer insights programs. Previously, Matt helped found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as VP of Marketing. He earlier led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis Corp. [NASDAQ: NTGX], a company that he co-founded in 1994 that was the world's leading provider of web analytics. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302533 http://blip.tv/file/1296230 Business marketing analytics inbound marketing inbound marketing summit #ims08 Fri, 26 Sep 2008 07:25:22 +0000 marketing analytics, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-MarketingAnalyticsForTheDataDrivenMarketerWhatToMeasure871.jpg marketing analytics, inbound marketing, inbound marketing summit, #ims08 ]]> Marketing Analytics for the Data-Driven Marketer: What to Measure & How - Matt Cutler IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 0F180796-8B8A-11DD-9887-CC825661F862 http://blip.tv/inbound-marketing-summit/blogging-for-business-improve-your-search-engine-rank-engage-your-customers-paul-roetzer-ims08-1302352 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302352 1296050 file TV-UN 0.0 2008-09-26T05:14:56Z English 0 0 0 2464 Ac+_NAI http://blip.tv/play/Ac+_NAI http://blip.tv/comments/?attached_to=post1302352&skin=rss InboundMarketing-BloggingForBusinessImproveYourSearchEngineRankEngageYo953.jpg http://a.images.blip.tv/InboundMarketing-BloggingForBusinessImproveYourSearchEngineRankEngageYo953-618.jpg Creative Commons Attribution-ShareAlike 2.0
Are you looking to grow smarter and faster than your competitors, connect with audiences online, boost search engine rankings and position yourself as a thought leader? You can do it all with highly relevant, keyword-centric blogs. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen your blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.Paul Roetzer is founder and president of PR 20/20, a Cleveland-based public relations and marketing firm, and the industry's leading provider of standardized services and set pricing. Through PR 20/20, which launched in November 2005, Roetzer is focused on continually evolving the development, pricing and delivery of PR and marketing services. Roetzer's professional expertise includes: strategic planning and consulting, brand marketing, publicity, Internet marketing, small business marketing and sports marketing. His blog can found at www.pr2020.com/blog.Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302352 http://blip.tv/file/1296050 Business blogging business blogging inbound marketing inbound marketing summit #ims08 Fri, 26 Sep 2008 05:14:56 +0000 blogging, business blogging, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-BloggingForBusinessImproveYourSearchEngineRankEngageYo953.jpg blogging, business blogging, inbound marketing, inbound marketing summit, #ims08 ]]> Blogging for Business: Improve Your Search Engine Rank & Engage Your Customers - Paul Roetzer IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 C210C018-8B44-11DD-8213-D7573CA48572 http://blip.tv/inbound-marketing-summit/website-redesign-when-to-do-it-how-to-do-it-right-for-seo-marketing-results-mike-volpe-ims08-1301194 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1301194 1294892 file TV-UN 0.0 2008-09-25T20:58:52Z English 0 0 0 3219 Ac+2LgI http://blip.tv/play/Ac+2LgI http://blip.tv/comments/?attached_to=post1301194&skin=rss InboundMarketing-WebsiteRedesignWhenToDoItHowToDoItRightForSEOMark455.jpg http://a.images.blip.tv/InboundMarketing-WebsiteRedesignWhenToDoItHowToDoItRightForSEOMark455-114.jpg Creative Commons Attribution-ShareAlike 2.0
A business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. This session will cover the basics of SEO and crafting an Internet marketing strategy to get the most out of your website.Mike Volpe is VP Marketing at HubSpot, an Internet marketing company dedicated to helping companies leverage inbound marketing to get found online and generate more leads and sales online. Mike has over a decade of Internet marketing experience and is a frequent blogger on the award-winning HubSpot Internet Marketing Blog. Mike is a frequent speaker and hosts a popular monthly webinar series on a variety of inbound Internet marketing topics. He holds an MBA from the MIT Sloan School of Management and serves as Co-Founder and Director of the Boston Scholars Program. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1301194 http://blip.tv/file/1294892 Business website redesign inbound marketing inbound marketing summit #ims08 Thu, 25 Sep 2008 20:58:52 +0000 website redesign, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-WebsiteRedesignWhenToDoItHowToDoItRightForSEOMark455.jpg website redesign, inbound marketing, inbound marketing summit, #ims08 ]]> Website Redesign: When to Do it & How to Do it Right for SEO & Marketing Results - Mike Volpe IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 774B7A9C-8A7B-11DD-BC28-F7097591552D http://blip.tv/inbound-marketing-summit/the-ins-outs-of-viral-video-peter-corbett-ims08-1297962 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1297962 1291668 file TV-UN 0.0 2008-09-08T20:57:00Z English 0 0 0 2889 Ac+dDgI http://blip.tv/play/Ac+dDgI http://blip.tv/comments/?attached_to=post1297962&skin=rss InboundMarketing-TheInsOutsOfViralVideoPeterCorbettIMS08530.jpg http://a.images.blip.tv/InboundMarketing-TheInsOutsOfViralVideoPeterCorbettIMS08530-109.jpg Creative Commons Attribution-ShareAlike 2.0
Viral marketing - creating compelling content that markets itself and encourages your market to spread your ideas for you - is an incredibly powerful marketing method. But how does it work? How do you make interesting content that spreads like wildfire? This session will delve into the ins and outs of viral video - producing sound creative, and production and distribution strategy. We will focus on how to develop a compelling creative concept, produce the right video assets, and leverage digital distribution tactics to reach as broad an audience as possible. We'll show one client example (GEICO's Caveman Campaign at SXSW 2008) and discuss how celebrity power, ‘paparazzi-style' user generated footage, and experiential tactics all play into making an online video effort successful. The session will present a number of viral video examples to draw out best practices for marketers today.Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, and digital strategist. A natural web-geek at heart, Peter remains focused on the interactive side of the advertising business, providing clients with digital strategies that leverage all areas of The Interactive Universe, but his producer mentality drives the experiential and content production side of the iStrategyLabs business. From web site creation to online media campaigns, mobile marketing and social media, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space. He has a degree from Emory University's Goizueta Business School with a focus on operations, management and entrepreneurship. He is also an alumni board member of the Goizueta Business School and Greater DC Cares. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1297962 http://blip.tv/file/1291668 Business viral marketing viral video inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 20:57:00 +0000 viral marketing, viral video, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-TheInsOutsOfViralVideoPeterCorbettIMS08530.jpg viral marketing, viral video, inbound marketing, inbound marketing summit, #ims08 ]]> The Ins & Outs of Viral Video - Peter Corbett IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 621E46C0-8BF4-11DD-9A84-DDE816DF606F http://blip.tv/inbound-marketing-summit/inbound-marketing-challenges-solutions-from-the-trenches-panel-discussion-ims08-1303819 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1303819 1297512 file TV-UN 0.0 2008-09-08T17:56:00Z English 0 0 0 2972 Ac_KbwI http://blip.tv/play/Ac_KbwI http://blip.tv/comments/?attached_to=post1303819&skin=rss InboundMarketing-InboundMarketingChallengesSolutionsFromTheTrenchesPanel877-366.jpg http://a.images.blip.tv/InboundMarketing-InboundMarketingChallengesSolutionsFromTheTrenchesPanel877-366-733.jpg Creative Commons Attribution-ShareAlike 2.0
At this point, you're totally sold on implementing inbound marketing techniques at your business. But you can't get buy in from your CEO. Or you don't know how to split your time between social media and SEO and all your other marketing activities. Whatever your challenges and unanswered questions - bring them here, to a panel of marketers and executives that have successfully implemented inbound marketing at their companies. Learn the biggest challenges they faced, the solutions they found, and the strategies for overcoming the obstacles you have faced in adopting inbound marketing.Panel:Art Gehring, Director of Marketing, Makana SolutionsBrian Cavoli, VP Agency Marketing, Digital Influence Group Ilya Mirman, VP Marketing, Cilk ArtsMichelle Riggen-Ransom, Communications Director, BatchBlue SoftwareModerated by Mike Volpe, VP Marketing, HubSpot Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1303819 http://blip.tv/file/1297512 Business inbound marketing outbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 17:56:00 +0000 inbound marketing, outbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-InboundMarketingChallengesSolutionsFromTheTrenchesPanel877-366.jpg inbound marketing, outbound marketing, inbound marketing summit, #ims08 ]]> Inbound Marketing Challenges & Solutions from the Trenches - Panel Discussion IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 65C3BE38-8B25-11DD-B441-EBBFE0005B88 http://blip.tv/inbound-marketing-summit/the-new-rules-of-marketing-pr-david-meerman-scott-ims08-1300552 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1300552 1294251 file TV-UN 0.0 2008-09-08T17:14:00Z English 0 0 0 3839 Ac+xLAI http://blip.tv/play/Ac+xLAI http://blip.tv/comments/?attached_to=post1300552&skin=rss InboundMarketing-TheNewRulesOfMarketingPRDavidMeermanScottIMS08997.jpg http://a.images.blip.tv/InboundMarketing-TheNewRulesOfMarketingPRDavidMeermanScottIMS08997-798.jpg Creative Commons Attribution-ShareAlike 2.0
"Marketing has changed. It's no longer about pushing out your company information or product with cold calls and direct mail, but rather interacting directly with your target buyer through your website and social media. This event will help marketing executives understand this and they'll come away with concrete advice and guidance on the tips and tricks they need to know to be successful in today's marketplace."Keynote Speaker David Meerman Scott at the 2008 Inbound Marketing SummitDavid Meerman Scott is an award-winning online thought leadership and viral marketing strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He is a frequent speaker at corporate events and industry conferences, and is the author of the best-selling marketing book, The New Rules of Marketing and PR. He can found online at www.davidmeermanscott.com or on his blog at www.webinknow.com.Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1300552 http://blip.tv/file/1294251 Business new rules of marketing new rules of pr inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 17:14:00 +0000 new rules of marketing, new rules of pr, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-TheNewRulesOfMarketingPRDavidMeermanScottIMS08997.jpg new rules of marketing, new rules of pr, inbound marketing, inbound marketing summit, #ims08 ]]> The New Rules of Marketing & PR - David Meerman Scott IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 0645FD3A-8BB2-11DD-B5A0-B0E38E46795A http://blip.tv/inbound-marketing-summit/social-media-strategy-building-business-from-blogging-social-networks-more-chris-brogan-ims08-1302786 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302786 1296483 file TV-UN 0.0 2008-09-08T10:01:00Z English 0 0 0 3366 Ac_CZgI http://blip.tv/play/Ac_CZgI http://blip.tv/comments/?attached_to=post1302786&skin=rss InboundMarketing-SocialMediaStrategyBuildingBusinessFromBloggingSocialNet990.jpg http://a.images.blip.tv/InboundMarketing-SocialMediaStrategyBuildingBusinessFromBloggingSocialNet990-168.jpg Creative Commons Attribution-ShareAlike 2.0
You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales.Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at http://chrisbrogan.com, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and bulid value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302786 http://blip.tv/file/1296483 Business social media stategy inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 10:01:00 +0000 social media stategy, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-SocialMediaStrategyBuildingBusinessFromBloggingSocialNet990.jpg social media stategy, inbound marketing, inbound marketing summit, #ims08 ]]> Social Media Strategy: Building Business from Blogging, Social Networks, & More - Chris Brogan IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 F1E78CF4-8AE5-11DD-AFE2-9FDC4AC14FBA http://blip.tv/inbound-marketing-summit/should-your-business-be-podcasting-christopher-penn-ims08-1299478 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1299478 1293180 file TV-UN 0.0 2008-09-08T09:40:00Z English 0 0 0 2571 Ac+oegI http://blip.tv/play/Ac+oegI http://blip.tv/comments/?attached_to=post1299478&skin=rss InboundMarketing-ShouldYourBusinessBePodcastingChristopherPennIMS08407.jpg http://a.images.blip.tv/InboundMarketing-ShouldYourBusinessBePodcastingChristopherPennIMS08407-170.jpg Creative Commons Attribution-ShareAlike 2.0
Have you noticed that email sent to customers is going unread? Do you find yourself wishing for a more personal, more powerful way to communicate? New media is changing the ways in which your customers not only communicate to each other, but also define the technologies and terms on which they'll communicate with you. In this session, Christopher Penn, CTO of the Student Loan Network and founder of the Financial Aid Podcast, explores the ever-changing landscape of new media technologies such as podcasting, and discusses strategic implications for your organization. Ample time is left for questions and discussion for attendees to gain greater insight into their unique situations.Christopher S. Penn is the CTO of the Student Loan Network, founder/producer of the multi-award winning Financial Aid Podcast, co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. Mr. Penn has been featured in books, major publications (including the Wall Street Journal, Washington Post, the New York Times, BusinessWeek and US News & World Report), and television for his leadership in new media and financial services. He speaks before diverse audiences ranging from executives of major venture capital firms, to state Departments of Education heads, to aspiring college students, on a variety of new media and financial aid topics. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1299478 http://blip.tv/file/1293180 Business podcasting inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 09:40:00 +0000 podcasting, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-ShouldYourBusinessBePodcastingChristopherPennIMS08407.jpg podcasting, inbound marketing, inbound marketing summit, #ims08 ]]> Should Your Business Be Podcasting? - Christopher Penn IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 48CAF4B4-8BA1-11DD-88B7-F597098996EF http://blip.tv/inbound-marketing-summit/closed-loop-marketing-effective-strategies-bring-together-sales-marketing-bernie-borges-ims08-1302603 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302603 1296300 file TV-UN 0.0 2008-09-08T08:01:00Z English 0 0 0 2803 Ac_BLwI http://blip.tv/play/Ac_BLwI http://blip.tv/comments/?attached_to=post1302603&skin=rss InboundMarketing-ClosedLoopMarketingEffectiveStrategiesBringTogetherSales304.jpg http://a.images.blip.tv/InboundMarketing-ClosedLoopMarketingEffectiveStrategiesBringTogetherSales304-457.jpg Creative Commons Attribution-ShareAlike 2.0
You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales.As President & Chief Find Officer for Find and Convert, Bernie is a well respected expert in the field of Internet Marketing with over 25 years experience in sales, marketing and executive roles in the enterprise software and Internet industries. In 2002, he founded Find and Convert, a web marketing and search engine optimization company serving mostly B2B clients nationwide. Bernie is a frequent speaker, blogger and is writing a book on social media for B2B communities. Bernie can be reached at http://www.findandconvert.com/blogLearn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302603 http://blip.tv/file/1296300 Business closed loop marketing inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 08:01:00 +0000 closed loop marketing, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-ClosedLoopMarketingEffectiveStrategiesBringTogetherSales304.jpg closed loop marketing, inbound marketing, inbound marketing summit, #ims08 ]]> Closed Loop Marketing: Effective Strategies Bring Together Sales & Marketing - Bernie Borges IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 E25C7FCE-8B9E-11DD-B174-B64985FF5458 http://blip.tv/inbound-marketing-summit/avoiding-social-media-suicide-optimizing-pr-amy-bermar-corinne-federici-ims08-1302574 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302574 1296271 file TV-UN 0.0 2008-09-08T07:44:00Z English 0 0 0 2788 Ac_BEgI http://blip.tv/play/Ac_BEgI http://blip.tv/comments/?attached_to=post1302574&skin=rss InboundMarketing-AvoidingSocialMediaSuicideOptimizingPRAmyBermarCorinne284.jpg http://a.images.blip.tv/InboundMarketing-AvoidingSocialMediaSuicideOptimizingPRAmyBermarCorinne284-376.jpg Creative Commons Attribution-ShareAlike 2.0
So you've written your launch release - now what? Does anyone care? How do you get your news, your website, your messages noticed in a 'new media' world? Do you package your press for the media, or for your prospects? This real-world session will share emerging best practices for reaching - and engaging - bloggers, reporters, and other influencers who will spread your story to the stakeholders who count. Attendees will walk away with tangible tips for optimizing PR to drive online lead generation through multiple new channels.Amy Bermar is the president of Corporate Ink, the award-winning tech PR firm. She founded the company in 1989, after a career as a journalist, determined to create the kind of PR firm that most reporters say they never find: One that delivers smart positioning, credible information and a straightforward style. Since then, she's helped propel dozens of companies to successful IPOs or acquisitions. Almost all of her clients hail PR as one of their top-performing initiatives. Corinne Federici is the director at Corporate Ink. She leads the company's information security practice, and also works with healthcare IT, supply chain and electronic content management companies. Though she perpetually looks 21, she's been in the business for nearly a decade, and started her career covering breaking news as an evening news producer at the FOX affiliate in Hartford. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302574 http://blip.tv/file/1296271 Business pr 2.0 social media public relations inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 07:44:00 +0000 pr 2.0, social media, public relations, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-AvoidingSocialMediaSuicideOptimizingPRAmyBermarCorinne284.jpg pr 2.0, social media, public relations, inbound marketing, inbound marketing summit, #ims08 ]]> Avoiding Social Media Suicide: Optimizing PR - Amy Bermar & Corinne Federici IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 ABF00B40-8B8F-11DD-94BC-A6C5652B557A http://blip.tv/inbound-marketing-summit/social-crm-not-your-father-s-customer-relationship-management-system-brent-leary-ims08-1302427 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302427 1296124 file TV-UN 0.0 2008-09-08T05:55:00Z English 0 0 0 3552 Ac+_fwI http://blip.tv/play/Ac+_fwI http://blip.tv/comments/?attached_to=post1302427&skin=rss InboundMarketing-SocialCRMNotYourFathersCustomerRelationshipManagementSys686.jpg http://a.images.blip.tv/InboundMarketing-SocialCRMNotYourFathersCustomerRelationshipManagementSys686-304.jpg Creative Commons Attribution-ShareAlike 2.0
CRM is going social. CRM is no longer just about contact management and sales op automation. What we're learning is that we need to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. This includes reaching out to customers to find out what's on their minds, what social networks they frequent, what topics are important to them, and how they like getting information. Social CRM adds a whole new dimension to the traditional view of customer relationship management. The focus is undoubtedly on people and not technology. It's about joining the ongoing conversations our customers and prospects are already engaged in - not trying to control them. It's about using any tool available that will allow us to meaningfully engage with more people like them. It's realizing people like doing business with people they like - and understanding we love doing business with people we trust.Brent Leary is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia's Depart of Economic Development. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at www.BrentLeary.com. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302427 http://blip.tv/file/1296124 Business social crm crm inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 05:55:00 +0000 social crm, crm, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-SocialCRMNotYourFathersCustomerRelationshipManagementSys686.jpg social crm, crm, inbound marketing, inbound marketing summit, #ims08 ]]> Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 0311025C-8B8C-11DD-A9E6-B5573CEEDCD7 http://blip.tv/inbound-marketing-summit/optimizing-landing-pages-to-convert-more-website-visitors-into-leads-david-reske-ims08-1302375 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302375 1296072 file TV-UN 0.0 2008-09-08T05:28:00Z English 0 0 0 2996 Ac+_SwI http://blip.tv/play/Ac+_SwI http://blip.tv/comments/?attached_to=post1302375&skin=rss InboundMarketing-OptimizingLandingPagesToConvertMoreWebsiteVisitorsIntoL828.jpg http://a.images.blip.tv/InboundMarketing-OptimizingLandingPagesToConvertMoreWebsiteVisitorsIntoL828-94.jpg Creative Commons Attribution-ShareAlike 2.0
Well designed landing pages can make a significant difference in any marketing campaign. This session will provide practical tips, proven methodologies and real-world scenarios to help you optimize your landing pages. It will also show you how to design and test your landing pages using best practices to receive the best results. You'll come away with practical strategies in landing page optimization to drive high-quality results at the lowest possible cost. You'll also be able to immediately implement several techniques that will boost the ROI of your online marketing campaigns.David Reske is President and founder of Nowspeed Marketing, an Internet marketing firm focusing on delivering world-class lead generation solutions using online media. Before founding Nowspeed, David was founder and CEO of Onward Technologies, a web marketing, consulting and systems integration firm, where he led the company to significant growth. Reske is a veteran industry speaker at Internet conferences nationwide. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302375 http://blip.tv/file/1296072 Business landing page optimization inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 05:28:00 +0000 landing page optimization, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-OptimizingLandingPagesToConvertMoreWebsiteVisitorsIntoL828.jpg landing page optimization, inbound marketing, inbound marketing summit, #ims08 ]]> Optimizing Landing Pages to Convert More Website Visitors into Leads - David Reske IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 8BA53370-8B89-11DD-8DEC-B87BBA89E87F http://blip.tv/inbound-marketing-summit/managing-the-bottom-of-the-funnel-new-marketing-tools-for-customer-retention-mark-klein-ims08-1302346 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302346 1296044 file TV-UN 0.0 2008-09-08T05:11:00Z English 0 0 0 2515 Ac+_LgI http://blip.tv/play/Ac+_LgI http://blip.tv/comments/?attached_to=post1302346&skin=rss InboundMarketing-ManagingTheBottomOfTheFunnelNewMarketingToolsForCustom692.jpg http://a.images.blip.tv/InboundMarketing-ManagingTheBottomOfTheFunnelNewMarketingToolsForCustom692-996.jpg Creative Commons Attribution-ShareAlike 2.0
You've attracted those inbound leads and converted them into paying customers - now what? Existing customer marketing is an often neglected and under invested area in many businesses. This session will explore the powerful new mathematical tools for marketing to existing customers with greater relevance and efficiency to improve customer retention. Attendees will learn what data you need to collect for a quantitative approach, how to predict customer behavior, how to target and deliver variable content for the right message at the right time, how to set up an early warning system for customers in danger of leaving, and how this whole process ties into your inbound marketing strategy.As CEO of Loyalty Builders, Mark Klein, PhD combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. Before embarking on his latest effort, he founded and sold three software companies, IE Systems, Channel Computing and Edge Research. After the purchase of Edge Research by Lotus in 1994, Dr. Klein joined Lotus Development Corporation and IBM as General Manager for Enterprise Integration, a position he held until founding Loyalty Builders in 1999. Prior to his entrepreneurial efforts, Dr. Klein taught and performed research in theoretical physics at Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a PhD in physics from Indiana University. He recently published his first novel and you can find Mark blogging here. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302346 http://blip.tv/file/1296044 Business mathematical marketing inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 05:11:00 +0000 mathematical marketing, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-ManagingTheBottomOfTheFunnelNewMarketingToolsForCustom692.jpg mathematical marketing, inbound marketing, inbound marketing summit, #ims08 ]]> Managing the Bottom of the Funnel: New Marketing Tools for Customer Retention - Mark Klein IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487 B7618C70-8B84-11DD-A06C-990C8081A362 http://blip.tv/inbound-marketing-summit/long-live-the-press-release-powerful-new-techniques-give-it-new-power-sylvie-harton-ims08-1302278 InboundMarketing 244360 inboundmarketing inbound-marketing-summit Inbound Marketing Summit http://blip.tv/inbound-marketing-summit http://a.images.blip.tv/InboundMarketing-picture424.jpg notfound-poster-1.png 1302278 1295976 file TV-UN 0.0 2008-09-08T04:36:00Z English 0 0 0 2245 Ac++agI http://blip.tv/play/Ac++agI http://blip.tv/comments/?attached_to=post1302278&skin=rss InboundMarketing-LongLiveThePressReleasePowerfulNewTechniquesGiveItNew762.jpg http://a.images.blip.tv/InboundMarketing-LongLiveThePressReleasePowerfulNewTechniquesGiveItNew762-287.jpg Creative Commons Attribution-ShareAlike 2.0
An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications.Sylvie Harton brings more than 17 years of experience in the financial, media & communications, direct marketing and fundraising industries to Marketwire and in her current role, directs the company's eastern US sales teams. Sylvie has a solid foundation of successful sales, sales management and business development positions and is known for her strong customer focus, intimate knowledge of the newswire industry and superb organizational skills. In addition, Sylvie has become an expert in New Media, sharing details with PR, IR, and MarCom professionals on how best to leverage all aspects of the Internet to maximize success for any company's communication goals. Sylvie is fully bilingual (English and French) and her education includes a Bachelor's Degree in Civil Law, a Bachelor of Administration and Commerce (Finance), and completion of INSEAD's program, Competing in the Information Age. Learn more about the Inbound Marketing Summit at www.InboundMarketingSummit.com ]]> YahooPartnerVideoID Blip post id 1302278 http://blip.tv/file/1295976 Business press releases public relations inbound marketing inbound marketing summit #ims08 Mon, 08 Sep 2008 04:36:00 +0000 press releases, public relations, inbound marketing, inbound marketing summit, #ims08 http://a.images.blip.tv/InboundMarketing-LongLiveThePressReleasePowerfulNewTechniquesGiveItNew762.jpg press releases, public relations, inbound marketing, inbound marketing summit, #ims08 ]]> Long Live the Press Release: Powerful New Techniques Give It New Power - Sylvie Harton IMS08 http://creativecommons.org/licenses/by-sa/2.0/ 42.375392 -71.118487