Inbound Marketing Blog

What Makes a Number Crucial?

cbishop@inboundteam.com (Clarke Bishop) — Fri, 06 May 2016 12:29:13 GMT

Lately, we've been looking at the importance of your Crucial Number and Inbound Sales.

Is Your Company Ready for Inbound Sales?

cbishop@inboundteam.com (Clarke Bishop) — Fri, 29 Apr 2016 13:26:12 GMT

Inbound Sales requires companies to know their Crucial Number—what it cost to acquire a new customer. Otherwise you’re trying to optimize something that isn’t measurable. That’s a waste of time. More on this in a minute.

What's Your Crucial Number?

cbishop@inboundteam.com (Clarke Bishop) — Fri, 22 Apr 2016 13:57:43 GMT

Most companies and CEOs can easily tell you about their revenues and bottom-line profits. Some even know what a lead costs or other specific business metrics.

In my experience, though, few know their most crucial number—the cost to acquire a new customer.

What's Changing Right Now in Search Marketing

Brian Hong — Tue, 05 Apr 2016 11:30:00 GMT

In the past few weeks, some big changes have been made over at Google. Some of these changes are permanent while others are in the experimental phase.

If you are wondering what these recent changes are and how they might affect your search marketing strategy, here are the details:

Be Remarkable in 2016

cbishop@inboundteam.com (Clarke Bishop) — Tue, 29 Mar 2016 13:30:00 GMT

Do you stand out? If you don’t stand out, you blend in. And you do NOT want to blend in.

To succeed in business you need to do something different. You need to be remarkable.

re·mark·a·ble
rəˈmärkəb(ə)l
adjective: remarkable

worthy of attention; striking.
worth making a remark about.

Yes, remarkable means something that’s striking or worth noticing. But, it also means something that’s worth making a remark about—worth talking about.

Very good is bad—it’s still average. Anyone who’s been around for a while is very good. To channel Donald Trump, “Average is for losers.”

Online Marketing: Convert Prospects to Leads

kvaldez@inboundteam.com (Kami Valdez) — Thu, 24 Mar 2016 13:30:00 GMT

In the last blog post we discussed some of the best channels available to attract visitors to your website. Now you know how to get visitors to your website, let's take a few minutes and determine if it has the elements needed for those visitors to become leads.

2. Convert Prospects to Leads

Take a look at your current website and ask yourself the following questions:

Online Marketing: Attract Prospects To Your Website

kvaldez@inboundteam.com (Kami Valdez) — Tue, 22 Mar 2016 13:30:00 GMT

Planning and building a website is crucial to the success of your online marketing strategy. You are spending time and money getting visitors to your site, and that makes it one of the most valuable pieces of digital real estate you own.

Some companies run off and create a pretty website, then are surprised when it doesn’t get them the results they want. The trick is to design a website that aligns all the pieces to:

Attract prospects
Convert prospects to leads, and
Change leads into customers

Let's explore how to do each of these.

1. Attract Prospects

Rank Higher In Search By Answering The Right Questions

kvaldez@inboundteam.com (Kami Valdez) — Tue, 15 Mar 2016 13:30:00 GMT

Google is continuously changing the rules. There’s no one sure-fire way to get to the first page or the top of the Google search results, but the overall best way is by publishing content that answers questions your prospects have.

Google wants us to think more like a customer. We use it every day in our own lives to search for answers to our own questions, so that shouldn't be too much of a stretch.

Think about the way Siri works on an iPhone. You push the button and you say, “Siri, what’s the best way to get traffic to my website?” Siri is going to go away and ask that question of the search engines.

So answering questions becomes a really great way to rank and attract visitors.

Do This For More Traffic, More Leads, & More Sales

kvaldez@inboundteam.com (Kami Valdez) — Tue, 08 Mar 2016 14:30:00 GMT

When companies decide they need increased traffic to their website, they start blogging regularly, but searchers and search engines all too often don’t seem to care. There’s a reason why. The company isn’t focused on creating the right content.

Content will always resonate more with a potential customer if you’re viewing things from their point of view. Issues that need addressed most are typically “hot button” issues, but most businesses don’t want to touch these topics.

Want To Grow In 2016? You Need Inbound Marketing

kvaldez@inboundteam.com (Kami Valdez) — Thu, 25 Feb 2016 14:30:00 GMT

Are you still using old outbound marketing techniques such as cold calling and cold emailing, and wondering why you are not seeing the results you used to? The buying process has changed and Inbound Marketing has become essential.

Inbound Marketing brings you qualified leads, warms prospects before you get in touch with them, helps educate your customers, and establishes you as an expert.