Indian Social Media

Facebook Strikes again!

Bhanuprakash — Tue, 20 Sep 2011 08:58:46 +0000

What a moment for me to write such an insightful post after today morning’s incident. Just to quickly recap. One of our concept’s marketing manager came running to me and shared that he is running a contest which would gather lot of page likes for the brand page. However, he also added that he has [...]

It’s not just a Check-in!

Bhanuprakash — Thu, 28 Jul 2011 12:59:58 +0000

Yes its more than a check-in when somebody uses a Social Location sharing tool for the first time to tell others that he is about to experience something for the first time which also indicates the venue owners to certainly make a note of it. It’s the new aged customer who intends to inform brands [...]

Social Media Marketing Objectives or Problems

Bhanuprakash — Wed, 22 Jun 2011 15:18:15 +0000

How many of the Social Media strategists think about identifying problems first, rather than setting up objectives. My suggestion would be, always consider problems as the objectives for the brand. I have been working with many brands now and some were successful and some were unsuccessful. But, with every unsuccessful brand, I have earned experience [...]

Social Media Marketing is a Process & not a series of Ideas!

Bhanuprakash — Fri, 17 Jun 2011 04:28:09 +0000

If Somebody tells me that Social Media is all about conversations, I would definitely agree. But, if somebody tells me that what is that one big idea to attract new and existing customers, I would say, Social Media is not meant for them. My sincere, apologies to marketers who aggressively look for one big idea or a [...]

How to Integrate Social Media in your Website

Bhanuprakash — Fri, 03 Jun 2011 06:31:48 +0000

There are 2 scenarios in it, Just like SEO. Social Media should be equally integrated and should be part of the overall process On Page Social media Off-Page Social Media Both the scenarios are equally important; as it serves similar purpose of allowing our customers to interact with us or rather get our consumers more [...]

Social Media: Various Industry Segments

Bhanuprakash — Mon, 07 Mar 2011 04:10:29 +0000

I have been in Social Media for more than 4 years now. Have been involved with many brands across many industry verticals. However, thought of sharing some important insights on each of these verticals in detail. I have not tried to elaborate on these things in detail, but hopefully these insights will come handy to [...]

Social Media Intelligence: First Encounter

Bhanuprakash — Fri, 04 Mar 2011 05:14:09 +0000

What do we do with the current data lying on most of the social sites. Do we leave them as it is or develop an online listening strategy to tackle the issues. The experience I am going to share now is the next level of Social Media Monitoring. However, many of us call it as [...]

Social Engagement!

Bhanuprakash — Fri, 11 Feb 2011 15:28:53 +0000

Its been few months, since I have been exploring some interesting facts around engagement. However, I could finally analyze the Social Engagement into 2 categories : Active Engagement Passive Engagement Let’s look at both of them in detail. The active & passive engagement plays different roles based on how it is been utilized either by [...]

Online Influencers can Encourage Brands!

Bhanuprakash — Mon, 31 Jan 2011 12:37:28 +0000

We still see many brands attempting to engage bloggers and other online influencers to engage and involve in various brand initiatives However there are many brands I have come across who still don’t agree that engaging online influencers is a real good idea. I don’t blame them anymore, as this is something which I have [...]

What is your Social Strategy?

Bhanuprakash — Wed, 29 Dec 2010 15:51:51 +0000

It has been more than 3 years now and I have seen Social Media evolving from concept to implementation. However in 2010 Social Media has taken some interesting footsteps by serious Marketers. Marketers are getting serious about Social Media and finding extremely important for their overall media mix. But, that is not enough, finding it [...]