Shaune Clarke - Copywriting | Copywriting Coaching | Interviewing Experts

Local Search – The New “Less Sexy” Internet Phenomenon

Jared — Thu, 05 Jun 2008 21:44:47 +0000

Small business owners rejoice! Here’s the thing… There’s a lot that’s “hot, new, and sexy” on the Internet. – Social Networking – Sites like Facebook – Video-Sharing — Sites like YouTube – Latent Semantic Indexing – Advanced SEO Don’t get me wrong – These facets of Internet Marketing have tremendous potential and should be utilized. No question about that, but they [...]

Canadian Copywriters Rock! Are We Taking Over The Industry?

Shaune — Sun, 29 Apr 2007 14:21:00 +0000

Honestly, I think there’s something in our blood. Are we born to write? Is marketing savvy in our blood? Is our DNA infused with salesmanship? I’m going to get to the list Canadian notables in a moment. First, let’s take a quick look at other fields of endeavour where Canadians tend to shine… Consider the population of Canada is about the [...]

Here’s How Quality Copywriting Can Save You $13,000 With Your…Accountant!

Shaune — Mon, 16 Apr 2007 14:04:10 +0000

An email I just received from John Sparks who I met at the World Internet Summit in Australia. Hi «Shaune», Couldn’t wait to share the success I have already enjoyed from your program even before your first call. First the background…I have been in dispute with my ex account. See the attached emails. He threaten me with legal [...]

STOP Writing To… “The Target Market”

Shaune — Sat, 14 Apr 2007 16:14:03 +0000

Old Copywriting Truisms are becoming less and less valid. We must become increasingly aware of simple distinctions that can make our copy more appealing. Here’s one such distinction… You are NOT writing to the market, at large. You are NOT writing to the target audience. You ARE writing to “The REAL Target Audience.” Here’s what I mean… As copywriters we all know [...]

What Joy! Working Wherever You Want - With “WHOEVER” You Want…

Shaune — Sat, 24 Feb 2007 17:53:53 +0000

Ryan Healy recently posted on his blog about the value of having a flexible schedule/life, as a freelance copywriter. I agree. More importantly, to me, is the fact that you can work wherever you want. And With Whoever You Want… Even… - “On” the bay! - That’s my lil niece Tava. - WHAT JOY! That’s THE reason to get free. What’s your joy? Take the [...]