Industrial Marketing Today

Does Your Website Content Meet the Needs of Industrial Buyers?

Achinta Mitra — Wed, 15 May 2013 16:40:21 +0000

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [...]

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Industrial Content Marketing – Dazed and Confused

Achinta Mitra — Mon, 22 Apr 2013 14:24:02 +0000

How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in [...]

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Content Creation vs. Content Marketing – There’s a Big Difference

Achinta Mitra — Thu, 11 Apr 2013 16:50:28 +0000

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% [...]

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Guest Blogging: An Important Strategy of Industrial Marketing

Achinta Mitra — Mon, 01 Apr 2013 16:22:30 +0000

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [...]

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Content Marketing Challenges for Industrial Distributors

Achinta Mitra — Mon, 18 Mar 2013 16:47:08 +0000

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight [...]

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Social Media Usage by Engineers and Industrial Professionals

Achinta Mitra — Mon, 11 Mar 2013 14:46:29 +0000

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [...]

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Are Industrial Companies Wasting Their Leads?

Achinta Mitra — Mon, 25 Feb 2013 14:31:38 +0000

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [...]

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Responsive Web Design Becoming Important to Industrial Companies

Achinta Mitra — Mon, 18 Feb 2013 15:38:12 +0000

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [...]

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Traditional Marketing is Alive and Well for Industrial Companies

Achinta Mitra — Mon, 11 Feb 2013 21:07:01 +0000

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [...]

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Not All Industrial White Papers Merit Registration

Achinta Mitra — Mon, 04 Feb 2013 15:40:37 +0000

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [...]

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Creating Relevant Content for Industrial Marketing is a Challenge

Achinta Mitra — Mon, 28 Jan 2013 18:25:16 +0000

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [...]

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Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Achinta Mitra — Tue, 15 Jan 2013 20:35:37 +0000

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [...]

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5 Most Popular Industrial Marketing Blog Posts from 2012

Achinta Mitra — Wed, 02 Jan 2013 22:33:02 +0000

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [...]

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Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Achinta Mitra — Wed, 26 Dec 2012 15:04:40 +0000

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [...]

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Add a Blog to Jump Start Industrial Websites

Achinta Mitra — Wed, 19 Dec 2012 15:02:14 +0000

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the [...]

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Are Manufacturers Turning a Deaf Ear to Content Marketing?

Achinta Mitra — Mon, 10 Dec 2012 15:27:06 +0000

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [...]

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Content Marketing is Not More Content Output

Achinta Mitra — Sat, 24 Nov 2012 15:22:33 +0000

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [...]

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News Releases in Industrial Content Marketing — Part II

Achinta Mitra — Fri, 16 Nov 2012 15:22:38 +0000

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B [...]

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Why Industrial News Releases Make Good Blog Posts

Achinta Mitra — Fri, 09 Nov 2012 15:38:46 +0000

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [...]

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You Need Sherlock Holmes to Solve Industrial Marketing Mysteries

Achinta Mitra — Thu, 01 Nov 2012 21:40:26 +0000

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection [...]

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