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    <title>Influence</title>
    <link>http://influence.forumone.com/</link>
    <description>Communication, technology, and strategy</description>
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    <pubDate>Fri, 06 Nov 2009 19:34:02 GMT</pubDate>

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    <title>Policy 2.0: Can Online Collaboration Lead to Better Public Policy?</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/ly2YpDQgIGg/408-Policy-2.0-Can-Online-Collaboration-Lead-to-Better-Public-Policy.html</link>
            <category>Collaboration</category>
    
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    <author>nospam@example.com (Brian Pagels)</author>
    <content:encoded><![CDATA[
    <p>First came &quot;Web 2.0&quot; in which we (the people) got the power to publish, share, comment, friend, follow, tag, and organize online.</p><p>Then came &quot;Gov 2.0&quot; and the trumpets sounded for transparency of government data and innovation.</p><p>Now, Hope Street Group (a Forum One client) has opened up the policy making process with a new collaboration platform: <a href="http://www.hopestreetgroup.org">Policy 2.0</a>.</p><p>The concept is simple. The three steps are:</p><ol><li>Recruit engaged citizens from outside of government -- most importantly the people directly impacted by the policy</li><br />
<li>Provide them with the tools to learn about, collaborate and refine real world policy recommendations</li><br />
<li>Give them a microphone and access to government leaders to advocate for and implement these recommendations</li></ol><br />
<p /><p><img vspace="5" hspace="5" border="0" align="right" alt="Team leaders present at the National Press Club" src="http://influence.forumone.com/uploads/NPC_teamleaders.jpg" style="width: 303px; height: 201px;" />Hope Street Group pilot tested its Policy 2.0 model this past summer with a project to craft recommendations that improve teacher evaluation systems nationwide.</p><p>&quot;Recommendations like this generally come from researchers and policymakers, administered top-down in states, districts, and eventually schools,&quot; according to Monique Nadeau, Executive Director of Hope Street Group. &quot;But Hope Street Group recognizes that teacher and administrator input is critical in designing and implementing teacher evaluation systems, and this project really brought their voices to the table.&quot;</p><p>The pilot team comprised 22 K-12 educators, 6 private sector professionals, and 8 participants from the civil society sector across 17 states. They collaborated online on the <a href="http://www.jivesoftware.com/">Jive community platform</a>, the recommendations were <a href="http://www.hopestreetgroup.org/content/index.php/publications/235-policy-20-using-open-innovation-to-improve-teacher-evaluation-systems.html">published in a report</a>, and the results were presented at an October 26 event at the National Press Club.</p><p>Hope Street Group and team leaders from the pilot project then <a href="http://www.hopestreetgroup.org/community/deliver/education">took their recommendations to Capitol Hill</a>.</p><p>What's most exciting about this platform is that it puts the power to craft real policy solutions in the hands of the engaged citizen, whether that citizen is a teacher who wants to have input in the policy that impact his/her livelihood, or a community member motivated by a desire to improve a failing school district.</p><p>In the coming months, Hope Street Group and its Policy 2.0 community will be busy identifying targets and implementing its teacher evaluation recommendations in 10 or more districts, expanding its policy focus into health reform and looking to the public for the next great policy area to tackle.</p> 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/ly2YpDQgIGg" height="1" width="1"/>]]></content:encoded>

    <pubDate>Fri, 06 Nov 2009 14:22:00 -0500</pubDate>
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<item>
    <title>The Voter Information Project</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/HXb6L9E3PwY/410-The-Voter-Information-Project.html</link>
            <category>Government</category>
            <category>Technology</category>
    
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    <author>nospam@example.com (Andrew Cohen)</author>
    <content:encoded><![CDATA[
    It's <a href="http://en.wikipedia.org/wiki/Virginia_elections,_2009">election day in the Commonwealth of Virginia</a> -- the state in which most Forum One staff call home. Today we'll elect a governor, a lieutenant governor, attorney general, and <a href="http://en.wikipedia.org/wiki/Virginia_House_of_Delegates">100 house delegates</a>.<br />
<br />
Thousands of people woke up this morning seeking answers to these three questions:<br />
<ul><br />
<li>How do I found out if I'm registered to vote?</li><br />
<li>Where do I vote?</li><br />
<li>What's on the ballot?</li><br />
</ul>Many will turn to the internet for the answer and will find themselves at this <a href="https://www.voterinfo.sbe.virginia.gov/PublicSite/Public/FT2/PublicPollingPlace.aspx"  title="Find your Virginia polling place">polling place form</a> on the Virginia State Board of Elections voter information web site. The form is clunky. It assumes you know your exact "locality." ("Do I live in Fairfax City or Fairfax County?"). Worse, it is the only place to find this official information.<br />
<br />
Official voter information should be easily available in myriad web sites, search engines, and mobile phone applications. It should be presented in simple, attractive user interfaces. Unfortunately, the information is stored in a variety of dissimilar, muddy, closed formats. Every state stores this information differently.<br />
<br />
Fortunately, a new partnership of state election officials, foundations, and technology companies are developing a better system. The project is led by the <a href="http://www.pewcenteronthestates.org">Pew Center on the States</a> and Google.<br />
<br />
The initiative is called the <a href="http://votinginfoproject.org">Voter Information Project</a>. Their goal is to standardize official voting information into a common, XML standard. This will enable states to share this data widely with civic groups, political parties, and the media. Web programmers, in turn, can develop better voter web sites and applications.<br />
<br />
The <a href="http://votinginfoproject.org/index.cfm?objectid=6DFC4027-1D09-317F-BBDD7649309220DA" ><strong>Virginia Voter Information Tool</a></strong> is a example of how good these tools can be once voter data is standardized and shared. Check it out. And if you live in Virginia, vote today! Polls close at 7 p.m.</strong><br />
<br />
This video introduces the Voter Information Project in plain English:<br />
<br />
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    <pubDate>Tue, 03 Nov 2009 09:20:00 -0500</pubDate>
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<item>
    <title>Forum One's Experience with SlideShare</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/6wtG9ZaCpKY/409-Forum-Ones-Experience-with-SlideShare.html</link>
            <category>Collaboration</category>
    
    <comments>http://influence.forumone.com/archives/409-Forum-Ones-Experience-with-SlideShare.html#comments</comments>
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    <author>nospam@example.com (Jim Cashel)</author>
    <content:encoded><![CDATA[
    <img src="http://influence.forumone.com/uploads/slideshare.gif" alt="SlideShare" />We recently described <a href="http://influence.forumone.com/archives/404-How-We-Use-Social-Media-at-Forum-One.html"  title="Using social media at Forum One">how we use social media</a> at Forum One. Today we'll talk about the category leader for posting and sharing PowerPoint presentations, <a href="http://www.SlideShare.net"  title="SlideShare">SlideShare</a>.<br />
<br />
Since we're a consulting firm, we (and many of our clients) produce a lot of PowerPoints. Some of them are not too bad. We've used SlideShare actively for the last three years posting our better efforts, as well as presentations from many of the events we host. The <a href="http://www.slideshare.net/forumone"  title="Forum One on SlideShare">Forum One channel</a> on SlideShare currently has 64 presentations.<br />
<br />
The good news about SlideShare is that it is free, relatively easy to use (we'd give it a B+ for usability - some uploading is tricky), and seems to attract a lot of traffic. Our presentations have had about 90,000 views, with 5000 new views per month. This is more than they receive when posted on our own site. (A "view" means someone went at least to the landing page of the presentation, but didn't necessarily open it.) We assume that this attention is useful for propagating our firm's name and ideas.<br />
<br />
The bad news is that we don't see SlideShare as a significant source of referral traffic to our web site. We're careful about including contact information in all of our presentations and on the presentation description pages, but despite our efforts we don't see much impact. About 30% of the traffic to our site is "direct" (that is, somebody already knows us and types in our URL), so it is possible that some of that is due to SlideShare.<br />
<br />
Our overall conclusion is that for relatively little effort we can post presentations, refer to them in our daily correspondence which is useful, and (probably) benefit from their broader exposure on SlideShare.<br />
<br />
Feel free to post your experience in comments below!<br />
<br />
Next up: Scribd 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/6wtG9ZaCpKY" height="1" width="1"/>]]></content:encoded>

    <pubDate>Mon, 02 Nov 2009 09:53:33 -0500</pubDate>
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<item>
    <title>A Compass for Congress</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/lJcy099nDGA/405-A-Compass-for-Congress.html</link>
            <category>Collaboration</category>
            <category>Government</category>
    
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    <author>nospam@example.com (Andrew Cohen)</author>
    <content:encoded><![CDATA[
    <img src="http://influence.forumone.com/uploads/CongressCamp-logo.png" alt="CongressCamp logo"/>I want to tell you about a fantastic new (and developing) resource for congressional staff.<br />
<br />
Back in September, Forum One was one of the sponsors of CongressCamp, an informal "barcamp" unconference here in Washington. For two days, attendees exchanged ideas on how social media and collaboration tools could increase citizen engagement with Capitol Hill.<br />
<br />
As conversations came to a close, <a href="http://congresscamp.org/2009/09/15/a-repository-of-social-media-best-practices-for-congressional-offices/">a session's focus</a> turned toward creating something of lasting value. Hill communication folks are smart folks, but things are changing fast. Each Hill office typically has one person focused on social media. They depend on external advice and lack a single common resource for finding (and suggesting) the best tools and practices.<br />
<br />
Even once the event ended, CongressCamp participants wished to help bridge the gap between citizen knowledge and congressional needs. They asked themselves, "How can we help Hill staff make their internet sites and services more useful for citizens?"<br />
<br />
The result is the "<a href="http://congresscamp.org/compass/Main_Page"><strong>Compass</strong></a>," a guide to online communications for Congressional offices.<br />
<br />
Led by Wayne Moses Burke of the <a href="http://openforumfoundation.org">Open Forum Foundation</a>, the Compass is just getting off the ground, and we could use your help. Hill staff are already using it and are anxious to receive feedback and expertise.<br />
<br />
Wayne has created an open wiki that anyone can edit. Questions of interest to Congressional staff will be posted and answered. For example, we are currently authoring an article that answers the question: "What widgets are available to display social media content on a representative's website?"<br />
<br />
I know we all have something to contribute. <a href="http://congresscamp.org/compass/Main_Page" >Get on over to the Compass</a> and help improve Congress' ability connect with citizens! 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/lJcy099nDGA" height="1" width="1"/>]]></content:encoded>

    <pubDate>Wed, 28 Oct 2009 16:36:00 -0400</pubDate>
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<item>
    <title>Global Health Essay Contest -- Please Share</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/7BfN1rt1M4M/407-Global-Health-Essay-Contest-Please-Share.html</link>
            <category>Global Health</category>
    
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    <author>nospam@example.com (Suzanne Rainey)</author>
    <content:encoded><![CDATA[
    <br />
This opportunity may be of interest to Influence followers or your colleagues:<br /><br /><br /><img vspace="0" hspace="0" border="0" align="baseline" src="http://influence.forumone.com/uploads/smartglobalhealth.bmp" />The <a href="http://www.csis.org/">CSIS</a> <a href="http://www.smartglobalhealth.org/">Commission on Smart Global Health</a> is seeking essay submissions that answer the following question in 500-800 words by midnight, November 20th 2009:<br /><br /><b>&quot;What is the most important thing the U.S. can do to improve global health over the next 15 years?&quot;</b><br /><br />We are looking for fresh, innovative approaches to global health problems. The author of the winning essay will receive a $1,000 scholarship with a chance to be published in the Commission's final report. Read <a href="http://www.smartglobalhealth.org/pages/essay-signup">complete details on their website</a>. <br /><br />The CSIS Commission on Smart Global Health Policy focuses on practical solutions that maximize efficiency, produce measurable results, and engage the American public. This essay contest is one way we're expanding the conversation to include the ideas and opinions of people who are passionate about global health issues.<br /><br />I hope you'll <a href="http://www.smartglobalhealth.org/pages/essay-signup">forward this opportunity</a> along to students, friends and colleagues. <br />
 
    <img src="http://feeds.feedburner.com/~r/Influence/~4/7BfN1rt1M4M" height="1" width="1"/>]]></content:encoded>

    <pubDate>Tue, 27 Oct 2009 15:27:37 -0400</pubDate>
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    <title>Watch Bill and Melinda Gates Live Online Tonight</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/Dv3YknDSeEc/406-Watch-Bill-and-Melinda-Gates-Live-Online-Tonight.html</link>
            <category>Global Health</category>
    
    <comments>http://influence.forumone.com/archives/406-Watch-Bill-and-Melinda-Gates-Live-Online-Tonight.html#comments</comments>
    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=406</wfw:comment>

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    <author>nospam@example.com (Suzanne Rainey)</author>
    <content:encoded><![CDATA[
    <br />
<img src="http://influence.forumone.com/uploads/gates-presentation-280.jpg" /><br />
Tonight, (Tuesday, October 27) at 7 PM (EST), Bill and Melinda Gates will give a multimedia presentation to challenge the current problem-based global health narrative through illustration of success stories.  The presentation is brought to us through the ONE Campaign Team.<br /><br />I just RSVP'd to watch and get a special reminder email when the video and chat go live on Tuesday night. I thought others would like to check it out too:<br /><br /><a href="http://www.one.org/us/gatesspeech/rsvp.html?rc=gatestaf">Sign up for a link and a reminder here</a>.<br /><br />The presentation will offer evidence that current U.S. investments in global health are working, and will demonstrate progress against global health challenges. Bill and Melinda will share their optimism that through sustained commitment to global health issues, the U.S. and its partners around the world have the potential to save and empower millions more lives.<br /><br />Sounds very interesting, and I love the idea of tuning in to a live event with Bill and Melinda--so I thought I'd share.<br />    <br />        <br />  
    <img src="http://feeds.feedburner.com/~r/Influence/~4/Dv3YknDSeEc" height="1" width="1"/>]]></content:encoded>

    <pubDate>Tue, 27 Oct 2009 13:14:24 -0400</pubDate>
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<item>
    <title>How We Use Social Media at Forum One</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/DNIqnQguOJg/404-How-We-Use-Social-Media-at-Forum-One.html</link>
            <category>Strategy</category>
    
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    <wfw:comment>http://influence.forumone.com/wfwcomment.php?cid=404</wfw:comment>

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    <author>nospam@example.com (Jim Cashel)</author>
    <content:encoded><![CDATA[
    <img src="http://influence.forumone.com/uploads/f1-logo.png" alt="Forum One Communications" />At Forum One, we spend a lot of time thinking about social media: we run the <a href="http://www.OnlineCommunityResearch.com"  title="Online Community Research Network">Online Community Research Network</a>, we lead many <a href="http://http://www.forumonenetworks.com/section/events/"  title="Forum One Events">social media events</a> every year, and we have provided <a href="http://www.forumone.com/section/services/"  title="Forum One Consulting Services">consulting services</a> to <a href="http://www.forumone.com/section/clients/"  title="Forum One Clients">several hundred organizations</a>. We have even published the <a href="http://www.OnlineCommunityReport.com"  title="Online Community Report">Online Community Report</a> newsletter for 13 years (yikes).<br />
<br />
So when it comes to designing our company's own social media strategy, it should be simple, right? While it's true we have a big head start, social media are changing so quickly, we need to strategize and experiment just like everyone else. <br />
<br />
Here is how we currently are approaching social media as a company.<br />
<br />
<strong>Goals</strong><br />
<br />
Before we are overwhelmed by countless opportunities in social media, we need to be very clear-headed: why are we doing this stuff? In our case we have four specific goals for our social media efforts:<br />
<br />
1) Enhance our marketing efforts for consulting services, events, and products we sell such as <a href="http://www.ProjectSpaces.com"  title="ProjectSpaces">ProjectSpaces</a>;<br />
2) Strengthen our ties with existing clients and colleagues;<br />
3) Learn about social media, so we are in better position to advise others;<br />
4) Increase Forum One's overall visibility.<br />
<br />
All of our social media efforts need to tie clearly to one or more of these goals.<br />
<br />
<strong>Channels</strong><br />
<br />
We currently manage 14 digital media channels at Forum One:<br />
<ul><br />
<li>Web sites (five)<br />
<li>Blogs (five)<br />
<li>Newsletters (two)<br />
<li>Twitter (six accounts)<br />
<li>Electronic press releases<br />
<li>LinkedIn page<br />
<li>Facebook page<br />
<li>Scribd<br />
<li>Slideshare<br />
<li>Flickr<br />
<li>YouTube<br />
<li>Delicious<br />
<li>Events sites (eventbrite, upcoming)<br />
<li>Paid channels (Google, Facebook)<br />
</ul><br />
We periodically review each channel to evaluate if efforts are tying to our corporate goals, and to analyze costs / benefits. At this point our efforts are prioritized into three categories:<br />
<ul><br />
<li>Receive high effort: Web, Blogs, Twitter, Newsletters<br />
<li>Receive some effort / appear to be useful: Press releases, Slideshare, Delicious, Event sites<br />
<li>Receive low effort / watching: LinkedIn, Facebook, Scribd, Flickr, YouTube, Paid channels<br />
</ul><br />
Our corporate circumstances are different than many of our clients. We don't really use YouTube or Scribd internally, for example, but have had good luck with clients that produce lots of video or documents.<br />
<br />
<strong>Metrics and Reporting</strong><br />
<br />
Social media offer great opportunities for gathering useful metrics. While it is hard to directly tie social media to outcomes (do our blogs really drive sales?), it is possible to watch outputs (posts, tweets, etc.) and actions (clicks, re-tweets, etc.). We have set up comprehensive social media reporting systems for a number of clients. We confess that internally we do something lighter weight than we typically advise others -- quarterly channel reviews to prioritize upcoming efforts, and quarterly performance tracking on a relatively small number of metrics which demonstrate reach.<br />
<br />
In all of this it is necessary to experiment. At any one time we have a half dozen totally experimental new services underway (anyone else using <a href="http://www.yammer.com"  title="Yammer">Yammer</a>, for example?). We also do what we can to learn from others in our own professional events and other events. Things are moving so quickly, other practitioners are really the only source of useful information. (The <a href="http://www.OnlineCommunityResearch.com"  title="Online Community Research Network">Online Community Research Network</a> also provides this sort of information sharing.)<br />
<br />
In the future, we'll be posting more detailed information about various channels, including those which seem to be performing best for us and our clients. We'd also love to hear any of your advice on this topic in the comments below.<br />
 
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    <pubDate>Tue, 27 Oct 2009 09:20:00 -0400</pubDate>
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    <title>Vote for Our Sessions: 2010 Nonprofit Technology Conference</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/WHnsDZLqfjM/403-Vote-for-Our-Sessions-2010-Nonprofit-Technology-Conference.html</link>
            <category>Communication</category>
            <category>Events</category>
            <category>Strategy</category>
    
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    <author>nospam@example.com (Michaela Hackner)</author>
    <content:encoded><![CDATA[
    <img src="http://influence.forumone.com/uploads/10ntc.gif" alt="Logo: 2010 Nonprofit Technology Conference" />It's that time again. Folks are getting excited about next year's <strong>Nonprofit Technology Conference in Atlanta</strong>. Last year, Forum One brought you great panels in user experience, data visualization, digital storytelling, and who could forget: <a href="https://www.ntenonline.org/eweb/DynamicPage.aspx?webcode=SesDetails&ses_key=fe77495e-364a-421c-aa5c-85c601442a15&hide=1"  title="Iron Chef: Battle Nonprofit">Iron Chef</a>!<br />
<br />
This year, we have nominated a number of great new sessions. But they won't get selected unless people score them highly. <strong>Voting ends this Friday, October 16,</strong> so time is short. Our list of proposed panels is below. We'd love to hear what you think, and of course, we'd appreciate your vote!<br />
<br />
Voting is easy and doesn't require registration. You just click the stars to vote. It will take you just a few minutes.<br />
<br />
<strong>Creating a Culture of Storytelling</strong><br />
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling? <br />
<br />
In this session -- a continuation of last year's "Better Online Storytelling" panel -- we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling. <em>Level: Intermediate. Leads: Roger Burks and Michaela Hackner.<br />
<br />
</em><a href="http://nten.org/node/8511" >Vote for "Culture of Storytelling" now</a>!<br />
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<strong>Storytelling Techniques in Practice</strong><br />
<br />
This session will be the culmination of a webinar series leading up to the 2010 Nonprofit Technology Conference. During the session, participants from the webinar will share their experiences in getting buy-in from their organizations, collecting stories, packaging them and sharing them with the world.<br />
<br />
These participants will read their stories to the group, share lessons learned and solicit feedback. We will also name the winner of the webinar series storytelling contest. <em>Level: Beginner. Lead: Michaela Hackner and Roger Burks.</em><br />
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<a href="http://nten.org/node/8524" >Vote for "Storytelling Techniques in Practice" now</a>!<br />
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<strong>Do You Want Fries With That?: Adding Value to User Experience</strong><br />
<br />
Users' priorities aren't always our priorities. They come to our sites looking to "buy" one thing when we wish to "sell" them something else. How can we serve their needs while also engaging users with our missions? How can we create online products and services that will keep our constituents -- whether advocates, donors, or members -- coming to our site again and again? <em>Level: Intermediate. Lead: Sophie Campagne.</em><br />
<br />
<a href="http://nten.org/node/8550" >Vote for "Do You Want Fries With That" now</a>!<br />
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<strong>Big Things in Small Packages</strong><br />
<br />
Once again, your organization faces a short deadline and needs to come up with an application or campaign in record time. How can you do it? And more importantly, how can you do it well? We'll hear from several web managers who deployed a web site, internet application or interactive campaign in a few weeks from start to finish. <em>Level: Intermediate. Lead: Michaela Hackner.</em><br />
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<a href="http://nten.org/node/8545" >Vote for "Big Things In Small Packages" now</a>!<br />
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<strong>Set Your Data Free: How to Let OTHERS use YOUR data to make an impact</strong><br />
<br />
Data is sexy again, and setting it free with open API's, feeds, and open standards is transforming the way other people can use your data to help you make progress on your mission. This session will look at nonprofits that have choosen to let set their data free on the web, how they did it, and how it's helping their mission. <em>Level: Intermediate. Lead: Kurt Voelker.</em><br />
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<a href="http://nten.org/node/8547" >Vote for "Set Your Data Free" now</a>!<br />
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<strong>Online Community: Real World Lessons for Supporting Meaningful Constituent Engagement Online</strong><br />
<br />
To build or not to build (your own community features)? That is the question. When it comes to building engagement about your issue online, we all know that interaction and community matter. But how do you balance between building community on your site, and throughout the social web? What online community tactics work best? And most importantly, how have others tackled this problem and succeeded. <em>Level: Intermediate. Lead: Kurt Voelker.</em><br />
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<a href="http://nten.org/node/8539" >Vote for "Real World Lessons" now</a>!<br />
 
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    <pubDate>Tue, 13 Oct 2009 14:24:56 -0400</pubDate>
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    <title>"Real Time Web" Summit - Thursday, October 15, Mountain View CA</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/eqSrRg1xJ5A/402-Real-Time-Web-Summit-Thursday,-October-15,-Mountain-View-CA.html</link>
            <category>Communication</category>
    
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    <author>nospam@example.com (Chris Wolz)</author>
    <content:encoded><![CDATA[
    <a class='serendipity_image_link' href='http://www.eventbee.com/view/realtimesummit/track/forumone'><img width='218' height='43' border='0' hspace='5' align='left' src='http://influence.forumone.com/uploads/rww2.jpg' alt='' /></a>We're pleased to be partnering with <a href="http://www.readwriteweb.com/" >ReadWriteWeb</a> on an exciting conference this week - "<a href="http://www.eventbee.com/view/realtimesummit/track/forumone" >The Real Time Web Summit</a>". If you will be in the SF Bay area you should really think about going!<br />
<br />
<blockquote>The real-time web is creating new opportunities in business, media, communication and collaboration.  We are bringing together industry leaders using the real-time web in social networks, financial services, media and nonprofit groups to discuss:<br />
<br />
* the state of the art, science and business of the real-time web<br />
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* efforts to create standards and interoperability<br />
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* challenges in user experience, technology and monetization.<br />
</blockquote><br />
<br />
The event will be an unconference format - leveraging users' interests to drive the sessions, and ensuring plenty of time for interactions. <br />
<br />
REGISTRATION<br />
<a href="http://www.facebook.com/l/5d0c7;bit.ly/rtwsummit" >Click here</a>, and enter discount code: forumone to save $50.<br />
<br />
Forum One's Chief Community Officer Bill Johnston will be there and has also <a href="http://www.onlinecommunityreport.com/archives/548-The-Real-time-Web-A-Short-Reading-List.html" >blogged about essential reading</a> on the topic of the real-time web. <br />
 
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    <pubDate>Tue, 13 Oct 2009 11:15:03 -0400</pubDate>
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    <title>HealthMap's New 'Outbreaks Near Me' iPhone App</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/zbb8z5iyXHM/401-HealthMaps-New-Outbreaks-Near-Me-iPhone-App.html</link>
            <category>Global Health</category>
    
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    <author>nospam@example.com (Suzanne Rainey)</author>
    <content:encoded><![CDATA[
    <img width="213" height="306" src="http://healthmap.org/images/ipssphoto4.gif" />Our friends at <a href="http://healthmap.org/">HealthMap</a> have created a very useful <a href="http://healthmap.org/iphone/">iPhone App</a> for those in the global health community who need to track and/or report disease outbreaks--from swine flu to diseases affecting crops and animals.  <a href="http://healthmap.org/">HealthMap</a> brings together disparate data sources from all over the web to achieve a unified and comprehensive view of the current global state of infectious diseases and their effect on human and animal health.  This new app lets them take in data from yet another valuable source: those on the ground,  closest to the disease outbreak.<br /><p>The app automatically identifies where a user is, and then displays the latest news feeds and uploads from the immediate vicinity.  I'm able to quickly scan recent outbreak news from the Northern Virginia area.  It also provides a simple form for reporting an outbreak in the vicinity.</p><p>This is a very nice model for the international development community in general, and one can imagine how reporting of all sorts of information (financial? programmatic? environmental?) might start to happen on a more widespread basis through these kinds of extremely  user-friendly mobile interfaces.</p> <p>(For more about Health Map's orgin's, <a href="http://www.slideshare.net/forumone/aggregation-of-online-media-reports-for-global-infectious-disease-intelligence">view this presentation</a> by co-creator Clark Freifeld.)</p> 
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    <pubDate>Mon, 12 Oct 2009 13:07:51 -0400</pubDate>
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    <title>The Open Government Directive - Make a Plan for Your Data</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/6F9xc5omnA4/400-The-Open-Government-Directive-Make-a-Plan-for-Your-Data.html</link>
            <category>Government</category>
    
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    <author>nospam@example.com (Joe Pringle)</author>
    <content:encoded><![CDATA[
    The Obama administration is close to unveiling a new Open Government Directive to push agencies to become more transparent, accountable, and collaborative.  The directive builds upon the <a href="http://www.whitehouse.gov/the_press_office/Transparency_and_Open_Government/">memorandum on transparency and open government</a> released by the administration in January, and was announced by US CTO Aneesh Chopra during the <a href="http://www.gov2summit.com/" >Gov 2.0 Summit</a>.  Since the announcement, there has been a lot of discussion focused on the expected component of the directive that pushes federal agencies to make data available in machine readable formats.  This is a huge opportunity that will help make it even easier for third parties to create valuable applications to aggregate, organize, and visualize government data.  Our experience building <a href="http://www.datamasher.org">DataMasher</a> as part of the <a href="http://www.sunlightlabs.com/contests/appsforamerica2/">Apps for America II contest</a> was extremely positive, but one of the biggest challenges for us was transforming the data on <a href="http://www.data.gov" >Data.gov</a> into a useable format.  See our <a href="http://influence.forumone.com/archives/395-Ideas-to-Open-Government-Data.html" >recent post</a> with some more thoughts on this.   Pushing federal agencies to do more of the legwork up front will help third parties focus on creating value with the data rather than just burning hours to transorm it.<br />
<p><br />
However, some are concerned about how far agencies will have to go to transform legacy data, especially when it is in inaccessible formats such as PDF.  This concern is understandable, but it shouldn't delay efforts on the part of federal agencies to take action.  In planning their response to the directive, we'd recommend that agencies go through a series of steps:<br />
</p><p><ul><br />
<li>Do an inventory - valuable data is often dispersed throughout the organization, sometimes "owned" by people with little incentive to share it (or are just unaware of the need). </li><br />
<li>Identify and prioritize - evaluate the utility of different data sets to determine which has the highest potential value to the public and assess the difficulty to transform it or make it available in an accessible format.  There might be different approaches for opening up different data, including APIs, XML feeds, RDF format, or in some cases CSV. </li><br />
<li>Develop a plan - based on the priorities, develop an ongoing plan for making the data available, starting with the easiest and most valuable data.  </li><br />
<li>Just do it - whether submitting existing data to Data.gov, planning an API, or conducting pilot projects to transform and make data available.  Start with the low hanging fruit immediately to show progress, and work in parallel to make other data available.</li><br />
<li>Highlight progress and build upon small successes.  This will take time and effort, organizations should promote their progress so far and communicate to the public the steps they are taking.<br />
</ul></p><p><br />
<br />
Ideally the organizations' plans to make data available in machine readable formats should be part of a larger plan (that goes beyond data) for being more transparent, participatory, and more accountable. But that is a topic for another day, and another post.  Stay tuned.</p> 
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    <pubDate>Wed, 30 Sep 2009 09:44:06 -0400</pubDate>
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    <title>Federal CIO Council Seeks to Advance Trustworthy Social Media</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/MKIJZnvkoc0/398-Federal-CIO-Council-Seeks-to-Advance-Trustworthy-Social-Media.html</link>
            <category>Government</category>
    
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    <author>nospam@example.com (Michael Walsh)</author>
    <content:encoded><![CDATA[
    In the absence of social media compliance and regulatory standards, social networking technologies face increased scrutiny in both the government and commercial sectors. While many government leaders and corporate executives recognize the ability for social media to enable organizations to tap into the vast amounts of knowledge  in communities across the country and around the world, many organizations (especially ones with Enterprise IT Departments) harbor serious reservations with respect to workplace use of external social networking sites by employees:<br />
<br />
<UL><OL><a href="http://www.deloitte.com/assets/Dcom-SlovakRepublic/Local%20Assets/Documents/sk%28en%29_global_security_survey_130209.pdf">Deloitte</a>: 6th Annual Global Security Survey found that 53% of its respondent businesses (i.e. global banks, insurance companies, and financial institutions) prohibit the use of social networking technologies due in large part to data protection concerns.</OL><br />
<OL><a href="http://www.cnn.com/2009/TECH/08/04/marines.social.media.ban/index.html">U.S. Strategic Command</a>: Stark announcement warned the rest of the military it was considering a Defense Department-wide ban on the Web 2.0 sites, due to network security concerns.</OL><br />
<OL><a href="http://www.securitypronews.com/insiderreports/insider/spn-49-20090522SurveyITManagersUnpreparedForSocialSecurityRisks.html">Websense Security Labs</a>: Survey of over 130,000 IT Professionals from around the world revealed that the majority of IT managers are still unsure what constitutes Web 2.0, and are ill-equipped to combat security concerns associated with social media.</OL> <br />
<OL><a href="http://www.v3.co.uk/vnunet/news/2241218/infosecurity-europe-09-firms">Sophos</a>: Two-thirds of systems administrators worried that employees are sharing too much information on social networking sites and threatening the security of corporate systems</OL></UL><br />
<br />
Confronted with a <a href="http://www.whitehouse.gov/the_press_office/Transparency_and_Open_Government/">Memorandum for Transparency and Open Government</a> and <a href="http://www.webpronews.com/topnews/2009/05/14/150000-facebook-spoofs">over 200,000 websites designed to spoof social networks like Facebook, MySpace, and Twitter already on the Web</a>, the US Federal Government faces a unique challenge. It must work to quickly overcome the difficult social media challenge in order to: 1) Support the Presidents OpenGov objectives; 2) Ensure the security and privacy of US Federal Government IT.<br />
<br />
Fortunately, the CIO Council is rising to the occasion. Just last week, the council released <a href="http://www.cio.gov/Library/documents_details.cfm?id=Guidelines%20for%20Secure%20Use%20of%20Social%20Media%20by%20Federal%20Departments%20and%20Agencies,%20v1.0&structure=Information%20Technology&category=Best%20Practices">Guidelines for Secure Use of Social Media by Federal Departments and Agencies</a>, intended to provide guidance for any federal agency that uses social media services to collaborate and communicate among employees, partners, other federal agencies, and the public. <br />
<br />
In drafting the document, the CIO Council chose to neither fully endorse nor censure social media and related social networking technologies; instead taking the wiser approach of acknowledging:<br />
<br />
<UL><OL><em>The decision to embrace social media technology is a risk-based decision, not a technology-based decision. It must be made based on a strong business case, supported at the appropriate level for each department or agency, considering its mission space, threats, technical capabilities, and potential benefits. The goal of the IT organization should not be to say No to social media websites and block them completely, but to say Yes, following security guidance, with effective and appropriate information assurance security and privacy controls.</em></OL></UL><br />
<br />
Rather than take a position on one side of this potentially divisive topic, the report strives to provide a high-level overview of the risk associated with social media technologies (ex. spear phishing, social engineering, and web application security) and a series of recommended policy controls (ex. policy; acquisition; training; host; network) to mitigate these vulnerabilities. It also recommends that the senior technology official at each federal agency develop a social media communications strategy, with the support of their communication office that accurately addresses the guidelines in this document in conjunction with (existing) government-wide policy and proposes the creation of an overarching government wide policy on social media.<br />
<br />
A section of the report that is getting a lot of attention is the series of recommendations made under Acquisition Controls. These include: <a href="http://www.federalnewsradio.com/?nid=35&sid=1765737" >1) Use of two-factor authentication, including the secure identity card, under Homeland Security Presidential Directive-12; 2) Designation of a dedicated government server or instance within the corporate social media network; 3) Code validation and signing to improve the security of 3rd Party vendors websites; 4) Risk assessment of the vendor's systems or services.</a> Since these recommendations could place considerable cost directly upon service providers, it begs the question: How can the government ensure social networking sites meet demanding security and privacy requirements without commercial mandates when so many vendor platforms operate free of cost to users (including the US Federal Government)?<br />
<br />
While challenging, it certainly is not impossible for the US Federal Government to overcome the non-user fee based revenue model of many social media vendors. For example, the US Federal Government could support the creation of a national certification process for social media vendors. This would require: 1) Creating a rigorous set of public guidelines; 2) Fostering the development of 3rd party certification agent(s) for these standards; 3) Rewarding social networking vendors who elect to undergo (and pass) testing with a branded certification that they can then use in consumer and B2B marketing; 4) Fast-tracking certified cloud-based services to be listed under social media applications on Apps.gov; 5) Promoting global acceptance of the new certification in concert with private enterprises. <br />
<br />
<UL><OL><B>The downside:</B> A new certification process requires an up-front investment on the part of the Federal Government.<br />
<B>The upside:</B> A respected certification would encourage the wider adoption of social networking technologies by government entities and private businesses without undermining future innovation.</OL></UL><br />
<br />
In seeking to advance secure social media in the US Federal Government, the CIO Councils Web 2.0 Security Working Group (W20SWG) should weigh the relative costs and benefits of a number of options, including a new certification process, as part of future policies on social media and related social networking technologies. The US Federal Government also should work closely with established (ex. Facebook; Twitter; YouTube) and emerging (ex. act.ly; Hi5; Bebo) social networking sites and technologies to elicit their feedback on how best to advance trustworthy social media, sustain private sector innovation, and encourage social media adoption by government (and commercial companies). 
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    <pubDate>Mon, 21 Sep 2009 09:00:00 -0400</pubDate>
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    <title>CongressCamp: Where the Hill Meets Web 2.0</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/bf0-ovNN8Sc/397-CongressCamp-Where-the-Hill-Meets-Web-2.0.html</link>
            <category>Events</category>
            <category>Government</category>
            <category>Strategy</category>
    
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    <author>nospam@example.com (Michael Walsh)</author>
    <content:encoded><![CDATA[
    Last weekend, <a href="http://www.forumone.com" >Forum One</a> participated in <a href="http://www.congresscamp.org" >CongressCamp</a> at George Washington University. CongressCamp was an unconference focused on the Congress side of Gov 2.0. Participants explored the use of web-based social and collaboration technologies and their use in transforming congressional engagement with the public.<br />
<br />
The event attracted a breadth of experience, including congressional staffers, public policy specialists, advocacy practitioners, software vendors, and professional service providers. The open format encouraged the constructive sharing of varying (and sometimes opposing) perspectives. A variety of topics were discussed, including social media metrics, case studies and best practices, tools and applications, and strategy and planning. A number of vendor applications and technologies also were presented, including <a href="http://act.ly/" >act.ly</a>, <a href="http://legistalker.org/">Legistalker</a>, <a href="http://www.datamasher.org/">DataMasher</a>, <a href="http://drupal.org/">Drupal</a>, <a href="http://wordpress.org/">WordPress</a>, <a href="http://www2.democracyinaction.org/">Democracy in Action</a>, <a href="http://www.joomla.org/">Joomla</a>, <a href="http://www.ning.com/">Ning</a>, <a href="http://govluv.org/">GovLuv</a>, <a href="http://www.you2gov.org/">You2Gov</a>, <a href="http://www.govloop.com/">GovLoop</a>, <a href="http://qik.com/">Qik</a>, <a href="http://www.twitvid.com/">TwitVid</a>, <a href="http://bit.ly/">Bit.ly</a>, and <a href="http://govpulse.us/">GovPulse</a>.<br />
<br />
Forum One was very interested in the opinions expressed by others at the event. Out of the sessions Forum One staff attended, we took away seven key lessons from the event:<br />
<ol><br />
<li><em><strong>Congressional staffers view social media and related Web 2.0 technologies as an effective means of driving citizen engagement and increasing government transparency. </strong></em>They are committed to advancing OpenGov initiatives and are looking for best practices and case studies to assist them in improving their use of Web 2.0 technologies.</li><br />
<li><strong><em>Congressional use of social media and related Web 2.0 technologies frequently is not guided by an underlying digital communications strategy. </em></strong>The failure to invest in an up-front strategy results in Congressional staff often establishing social media presences (ex. Twitter,  YouTube, or Facebook) without integrating them into their existing web presence, aside from home page cross-link placement. This suboptimal use of social media and Web 2.0 technologies is lowering the return on investment for these properties.</li><br />
<li><strong><em>Congress is in the initial stages of social media maturity - typically leveraging Web 2.0 technologies to broadcast their message and respond to negative PR. </em></strong>That said, there is a deep interest by many staff to leverage Web 2.0 technologies to enable conversations and encourage two-way feedback with constituents. Already, there are a number of examples of representatives and senators who are breaking the mold and redefining congressional web communications. Congressional staff recognize that these representatives and staff are strengthening their powerbase by employing such tactics and seek to replicate their success in their own offices.</li><br />
<li><em><strong>Congressional implementation of social media and related Web 2.0 technologies is occurring without overarching governance and technology guidance from institutional bodies. </strong></em>Congressional staff on a number of occasions mentioned that they look to outside parties for guidance as social media is an emerging issue for their communications teams. Institutional entities, like the House Information Resources, appear aware of the need for guidance and are slowly making progress to meeting this need with new rules/policies.</li><br />
<li><em><strong>Congressional staffers are looking for better metrics to track social media performance. </strong></em>Social media metrics are not as mature as those used by commercial companies and brand management consultants. Congressional staff are not widely leveraging business intelligence software or listening technology to gain insight into public discourse on policies and their representative/senator. Web analytics likewise are not being leveraged to the extent possible to provide feedback on the effectiveness of social engagement and the amplification of the office message.</li><br />
<li><em><strong>Ownership of data and security and privacy issues is not widely understood by congressional staff.</strong></em> When staff begin using sites such as Twitter or  Facebook, they don't always pause to consider the implications for the data captured on users. Web-savvy staffers perceive this will be an increasing issue for congressional offices in the future and therefore will seek guidance from their peers and outside parties on these issues.</li><br />
<li><em><strong>Political campaigns and nonprofits are fueling the push to transform digital communications on the Hill. </strong></em>Congressional staffers are gleaning insight from the recent Obama campaign to ongoing congressional campaigns. Staff are looking for examples of where innovative use of social media and related Web 2.0 technologies has been a game-changer to candidates and seeking to replicate the most effective solutions, where possible. (Note: The different communications requirements and rules for a campaign and a congressional Office make some of the campaign examples irrelevant on the Hill.) They also are well aware of initiatives by nonprofits, such as the Sunlight Foundation, which are in many ways more influential on the congressional staff than the campaigns themselves.</li></ol><br />
<center><table align="center" border="0" cellspacing="0" cellpadding="0" width="347"><tr><td width="347"><img src="http://influence.forumone.com/uploads/CC.JPG" align="center" alt="Photo of mural of CongressCamp notes mural by Diane Cline" /><br /><span style="font-size:10pt;">Example of Amazing Graphic Recording Services Provided by <a href="http://www.othconsulting.com/">Diane Cline</a>. (Photograph © by <a href="http://xiana.com/portfolio/">Christiana Aretta</a> - Used with Permission)</span></td></tr><br clear="all" /></table></center><br />
It is important to note that the aforementioned takeaways are broad generalizations of the conversations that arose from the event. Clearly, there are some exceptional examples of Congressional staff proper (and improper) use of social media and related Web 2.0 technologies that counter many of the points above. In <a href="http://congresscamp.org/2009/09/13/tools-case-studies-from-picking-tools-strategies-session/">one session</a>, participants addressed these exceptions by discussing the Gold Mouse Awards and exploring a select group of these case studies from federal, state, and local government, including:<br />
<ul><li> <a href="http://latta.house.gov/">Congressman Bob Latta: Innovative use of mobile technology</a>;</li><br />
<li><a href="http://twitter.com/Clairecmc">Senator Claire McCaskill: Twitter presence</a>;</li><br />
<li><a href="http://culberson.house.gov/">Congressman John Culberson: Former employment of Qik (mobile streaming)</a>;</li><br />
<li><a href="http://corybooker.com/">Newark Mayor Cory Booker: Application of Google Translate</a>.</li></ul><br />
Looking back, CongressCamp was a great experience for everyone at Forum One. We always are excited to be part of such deep engagement on the topic of Congressional use of social media and related Web 2.0 technologies. We enjoyed the people we met, the insights we gained, and look forward to the next opportunity to engage on this topic.<br />
<br />
[Forum One was a Gold Sponsor of CongressCamp. Andrew Cohen (<a href="http://www.twitter.com/andrewjcohen">@andrewjcohen</a>), Courtney Clark (<a href="http://www.twitter.com/circlish">@circlish</a>), and Michael Walsh (<a href="http://www.twitter.com/walshtechnet">@walshtechnet</a>) represented Forum One at the event.]</p> 
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    <pubDate>Wed, 16 Sep 2009 16:11:00 -0400</pubDate>
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    <title>Ideas to Open Government Data</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/IzEBdzYv9sc/395-Ideas-to-Open-Government-Data.html</link>
            <category>Government</category>
    
    <comments>http://influence.forumone.com/archives/395-Ideas-to-Open-Government-Data.html#comments</comments>
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    <author>nospam@example.com (Sandy Smith)</author>
    <content:encoded><![CDATA[
    <div class="serendipity_imageComment_right" style="float: right; width: 400px; margin: 4px; text-align: center"><div class="serendipity_imageComment_img"><a class='serendipity_image_link' href='http://www.data.gov/'><img width='400' height='326' border='0' hspace='5' align='right' src='http://influence.forumone.com/uploads/data.gov.gif' alt='Data.gov' /></a></div><div class="serendipity_imageComment_txt">Data.gov</div></div>In brainstorming ideas to create <a href="http://www.datamasher.org/"  title="Datamasher">Datamasher</a>, the team spent a lot of time perusing <a href="http://data.gov/"  title="Data.gov, the repository of open government data sets">data.gov</a> and thinking about making government data more accessible by the average informed citizen. We actually spent quite a while trying to find data we thought we could understand well enough to present it to others in a compelling way, but it was difficult.<br />
<br />
With huge, cumbersome IT procurement processes, massive corporate IT vendors, and a culture that rewards amassing data over sharing it, opening government data up is a challenge, but here are three quick things the Obama administration could do to encourage adoption and demonstrate that small, nimble organizations can partner with government to open data up to the public and give government more robust tools in return without spending gobs of the taxpayers' money.<br />
<br />
<h3><abbrev title="Application Programming Interface">API</a>s</h3><br />
<br />
There are lots of Facebook applications that let you share data with other services--for example, you can link your Twitter account to your Facebook account and update your Facebook status every time you tweet. This is done through <abbrev title="Application Programming Interface">API</abbrev>s (Application Programming Interfaces), essentially contracts between applications saying "if you give me a request formatted like this, I'll give you a response formatted like that." Applications like <a href="http://www.datamasher.org/"  title="Datamasher">Datamasher</a> would be far more numerous and effective if government made its data accessible over APIs.<br />
<br />
<a href="http://www.data.gov/"  title="Data.gov">Data.gov</a> has a lot of data, but many formats are technically accessible but in reality hard to parse for people not using the original SAS applications the datasets were probably built for. While it would not be as "raw" as initially envisioned, urging as many agencies as possible to produce actual queryable APIs with the data would have made more possibilities for truly creative visualizations and allowed new participatory applications to be built. Some of these the government could then use for its own purposes without spending a dime of additional budget.<br />
<br />
<h3>Open Standards</h3><br />
 <br />
Even if APIs require a greater level of effort than is immediately possible, putting data in <abbrev title="eXtensible Markup Language">XML</abbrev> with open schemas and good descriptions would enable outside organizations to do interesting things with the data. Again, the government could reap the benefits of essentially donated outside expertise. The government could even act merely as a convener, allowing outside universities and companies to do the grunt work of standardization. Much of this could be done on a shoestring, compared to large IT initiatives. If data were published in standard formats and schemas, open source projects could arise to interact with the data and give a standard set of tools to developers with great ideas to create new and useful applications.<br />
 <br />
<h3>Demonstration Projects</h3><br />
<br />
It is a challenge, trying to change the orientation of government toward a new culture of sharing data. We think that a few targeted demonstration projects could do a lot to encourage agencies to try this, and we believe there is pent-up interest in government. For example, Forum One has worked with the USDA's <a href="http://www.ers.usda.gov/">Economic Research Service</a> (ERS) and the Department of Energy's <a href="http://www.eia.doe.gov/"  title="EIA">Energy Information Agency</a> (EIA), both data-centric organizations with a mission to share data and knowledge. We think they'd be eager to experiment with more open data approaches, but they have lacked the expertise and resources to create such internet-enabled applications.  Some rapid demonstration projects could also counter the notion that such projects need to be large, or involve large IT contractors. Many small firms and individuals would be eager and able to participate.<br />
<br />
Changing how government works with data, both inside and outside of government, is at least a decade-long endeavor. We think starting with these initiatives would score quick wins for both government and citizens, and create new opportunities for innovation in government, nonprofits, and the private sector. 
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    <pubDate>Wed, 16 Sep 2009 12:56:30 -0400</pubDate>
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    <title>Building Online Professional Networks:  Three Stages to Success, 5 Years Later</title>
    <link>http://feedproxy.google.com/~r/Influence/~3/0mQwyLLsCdQ/390-Building-Online-Professional-Networks-Three-Stages-to-Success,-5-Years-Later.html</link>
            <category>Collaboration</category>
    
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    <author>nospam@example.com (Suzanne Rainey)</author>
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    <br />
In 2004, I wrote an article entitled <a href="http://onlinecommunityreport.com/archives/148-Building-Online-Professional-Networks-Three-Stages-to-Success.html">Building Online Professional Networks: Three Stages to Success</a> with my colleague Jim Cashel, a <a href="http://www.forumone.com">Forum One</a> founders.  At the time, we were co-managing a prominent online network for economists, policy makers and researchers focused on the economic and policy issues surrounding the global HIV/AIDS pandemic, called the IAEN.  Our community was very active, serving some 20,000 regular visitors and about 14,000 subscribers to our email list, and offline events complemented online activities well.  It remains one of my favorite professional initiatives/accomplishments, and looking back, it was before its time.<br /><br />This year, I have worked on the strategic planning efforts for two very similar and equally interesting professional networks in global health, with the World Bank and Save the Children.  These opportunities lead me to think that now, five years later, our community of people who work in global health and international development are far more ready to embrace the notion that we can benefit from professional networking and community sharing online. I look forward to sharing links to these new networks soon.<br /><br />Technologies have improved drastically, but the key factor in a network is its peopleand I'd say people have changed more than technologies.  Were more willing to give online strategies a try, and we're willing to be creative about how to integrate professional networking tools into our daily work.  We are also increasingly willing to commit the necessary resources, staff time, and expertise to develop and manage networks, because weve proven to ourselves that the idea of people being able to share knowledge, resources, ideas, thoughts, and their own expertise can be very powerful.  Additionally, I notice a general acceptance that successful initiatives must be nurtured over time.<br /><br />While weve overcome some of the hurdles and changed our mindsets, we do need to consider the technology landscape going into 2010.  Some technologies make our jobs as network managers and participants easier, like the excellent array of content management systems that allow our users to participate, comment, rank, share with friends, etc.  But the reality is that now, instead of one web site to manage, we need to manage and leverage our entire online presencee.g. Facebook, Twitter, GovLoop, LinkedIn, intranets, email.and the list goes on.  It's more important than ever to think through our strategy and understand who we're trying to reach, where they 'hang out' online--and then target outreach to them accordingly.  The days of owning the 'one-stop shop' for all information on a given topic are gone, but our ability to draw people into professional networks and provide meaningful exchange in a variety of ways is stronger than ever.  <br /><br />I recently came across this most appropriate quote in my Twitter stream, posted by @jamesbt at JHPIEGO, that summarizes to me why professional networks are relevant and important:  <b>&quot;All of us are smarter than each of us.&quot;</b> -Bob Skinner, Director of Corporate Relations, <a href="http://www.jhpiego.org/">JHPIEGO</a>.<br /><br /><br />
 
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    <pubDate>Tue, 15 Sep 2009 12:05:50 -0400</pubDate>
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