Info Marketing Blog | Direct Response Marketing | Copywriting

Interview With Former Ogilvy & Mather CEO, Ken Roman

admin — Thu, 29 Jul 2010 15:14:36 +0000

On Tuesday, February 16th, I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart.

What did we talk about?

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The Most Exciting Hyperbole In A Lifetime!!!

admin — Wed, 28 Jul 2010 06:42:11 +0000

DO YOU KNOW:

Triple exclamation points are a dead giveaway of advertising amateurs?
That outrageous metaphors, like “Scottsdale on the Water,” undermine credibility?
That investment cliches like “ground floor” cause many readers to immediately toss your sales letter in the trash?

You didn’t. Well that’s evident from this sales letter which hails from the distant year, 2007.

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Deadly Email Marketing Sin #2: Omitting the Link

admin — Sat, 17 Jul 2010 15:24:56 +0000

Imagine a company that spends tens of millions a year on lead generation — everything from TV and radio to full page space ads and direct mail and banners all over the net.

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Health Advertising Headlines | Alternative Medicine Headlines

admin — Tue, 13 Jul 2010 17:18:08 +0000

If you’re looking for proven ad headlines in the health and alternative medicine markets…here are some to get you started.

I’ve spent a small fortune on books and newsletter subscriptions over the last decade to acquire the most successful direct mail promotions.

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How To Write Long Copy That Makes Money

admin — Fri, 09 Jul 2010 17:27:02 +0000

Hard to believe the Bencivenga 100 Seminar was over 5 years ago.

I continue to meet and do business with many of the attendees of that historic gathering.

And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and players of the highest caliber were all over the halls of the St. Regis Hotel.

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Copywriting: Headline Nightmares

admin — Sat, 12 Jun 2010 17:45:39 +0000

Whenever I interview a prospective copywriting or consulting client, one of the first questions I usually ask is: “who’s this product for?”

And more often than I’d like to hear, I get the answer: “it’s for everyone.”

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Shamed By Your Swiping? “The Guardian” Challenges Lawrence

admin — Thu, 10 Jun 2010 11:21:40 +0000

Yesterday was a rare day when I went to look at server stats and noticed hundreds of visitors came to my blog via an article in “The Guardian” by Tom Meltzer entitled:

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Promise + Proof = Profits

admin — Wed, 09 Jun 2010 14:42:07 +0000

How can you get a Nobel Prize Winner to endorse your product or service?

Believe it or not, it can be really quite simple.

And one of the best places to take a cue from is top flight direct response companies who know the importance of pairing promise and proof.

$50 Thousand In Free Publicity And The “Mystery Briefcase”

admin — Mon, 03 May 2010 18:40:54 +0000

Here’s a free publicity case study I’ve been meaning to post for a while.

Years ago, when I first heard marketing consultant, Jay Abraham, talk about getting control of a marketing asset you don’t posses, I understood the concept but didn’t have the faintest idea how to execute it.

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Beware Of The ‘Shiny Objects’

admin — Tue, 20 Apr 2010 18:07:17 +0000

Seen any shiny objects lately?

It’s impossible not to because someone is always putting them in front of us.

And whether they promise more money, more Internet traffic or some combination thereof, there’s a seemingly infinite number of them.

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