Direct Marketer & Direct Response Copywriter, Lawrence Bernstein

I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)

Lawrence Bernstein — Wed, 11 Apr 2012 21:36:39 +0000

Just a head’s up that I’ll be razing this site (yes, tearing it down) and rebuilding anew.

All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, as well as improving navigation… and stuff like that.

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Ernest Shackleton Lead Generation Ad and a Hollywood Swipe

Lawrence Bernstein — Wed, 11 Apr 2012 21:08:56 +0000

This lead generation ad supposedly ran in the Times of London seeking recruits for Ernest Shackleton’s heroic Antarctic expedition.

“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

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Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!

Lawrence Bernstein — Tue, 10 Apr 2012 06:08:25 +0000

Harry Browne
author of You Can Profit from a Monetary Crisis shows why a Swiss bank has become one of the best places in the world for your money!

His encyclopedic new book gives you all the facts — and explodes the myths — about Swiss banks today:

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How To Turn Old Ads Into Gold

Lawrence Bernstein — Wed, 04 Apr 2012 21:13:44 +0000

It’s rare when you can pick up an ad that’s 40 years old and say: “Hey, great product… wonder if I can still get it?”

Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later.

Beverly Hills Youth Formula

Lawrence Bernstein — Tue, 03 Apr 2012 18:19:40 +0000

HAVE YOU EVER CONSIDERED COSMETIC SURGERY?

Before you decide, you should read this article carefully. We have spent over $100,000 for the right to bring you this information.

NOW AVAILABLE EXCLUSIVELY THROUGH THIS ANNOUNCEMENT, the original, revolutionary

How to Trade Online AND WIN! (Trading ad)

Lawrence Bernstein — Thu, 29 Mar 2012 06:49:05 +0000

How to Trade Online AND WIN!

Wall Street Expert Reveals the Secrets to Beating the Street Online!

Look Before You Leap!

Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what you were doing?

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“How I raised myself from a failure at 29 to become a $250 per day success!”

Lawrence Bernstein — Thu, 29 Mar 2012 05:25:30 +0000

Here’s Victor Schwab’s ad for Frank Bettger’s landmark book: How I Raised Myself from Failure to Success in Selling.

“How I raised myself from a failure at 29 to become a $250 per day success!”

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At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

Lawrence Bernstein — Wed, 28 Mar 2012 21:26:08 +0000

By any standard, this is brilliant DR, though it’s not technically speaking an insurance ad.

“At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?”

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Should She Accept It?

Lawrence Bernstein — Tue, 27 Mar 2012 21:42:18 +0000

Perhaps, no early 20th Century copywriter is as unheralded as Lillian Eichler Watson.

With the exception of Victor Schwab, it’s hard to think of a contemporary of hers who sold more books.

Eichler shared office space with a veritable all star team of copy talent at the ad agency, Ruthrauff & Ryan, which including on staff at various times: John Caples, Maxwell Sackheim, Victor Schwab, and founder Wilbur Ruthrauff.

Dr. Frank Ryan Abdominal Fat Reducer: Diet to Hollywood Stars

Lawrence Bernstein — Mon, 26 Mar 2012 21:12:10 +0000

Dr. Frank Ryan’s Abdominal Fat Reducer is touted as the weight loss pill “provided to Hollywood stars by famous plastic surgeon.”

Frank Ryan is the late Beverly Hills plastic surgeon who was a rock star in his industry.

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