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	<title>Info Marketing Money Machines</title>
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	<link>https://infomarketingblog.com</link>
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	<item>
		<title>Wrinkles FEAR Her</title>
		<link>https://infomarketingblog.com/wrinkles-fear-her/</link>
					<comments>https://infomarketingblog.com/wrinkles-fear-her/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 14:08:15 +0000</pubDate>
				<category><![CDATA[Direct Response Copywriting Swipe File]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/?p=11042</guid>

					<description><![CDATA[Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history. And direct response advertising played a key role in pushing her products at retail stores from coast to coast. This ad was created by Ogilvy and Mather in 1952 and [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/wrinkles-fear-her/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
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		<title>Jewish Adman Swipes a Catholic Saint? &#8220;Seven Deadly Advertising Mistakes&#8221;</title>
		<link>https://infomarketingblog.com/jewish-adman-swipes-a-catholic-saint-seven-deadly-advertsing-mistakes/</link>
					<comments>https://infomarketingblog.com/jewish-adman-swipes-a-catholic-saint-seven-deadly-advertsing-mistakes/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 04 Sep 2025 12:16:31 +0000</pubDate>
				<category><![CDATA[Direct Response Copywriting Swipe File]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/jewish-adman-swipes-a-catholic-saint-seven-deadly-advertsing-mistakes/</guid>

					<description><![CDATA[Thomas Aquinas spelled out the Seven Deadly sins or vitia capitalia (capital sins) in the 13th Century. Pride, covetousness, lust, envy, gluttony, anger, and sloth. (I&#8217;ve only nailed down four of these within the last hour.) 800 years later, Max Sackheim is sitting in his office on 5th Avenue trying to come up with a [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/jewish-adman-swipes-a-catholic-saint-seven-deadly-advertsing-mistakes/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		
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		<item>
		<title>An Interview with Mystery Writer Chris Grabenstein</title>
		<link>https://infomarketingblog.com/mystery-writer-interview/</link>
					<comments>https://infomarketingblog.com/mystery-writer-interview/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 09 Jul 2025 13:40:55 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/?p=634</guid>

					<description><![CDATA[He went from the Downtown comedy clubs to the hallowed halls of the J. Walter Thompson ad agency. He started by writing ads and followed his mentor, James Patterson, into the world of writing mysteries, becoming an advertising creative director along the way. Who is he? He&#8217;s mystery writer, copywriter, screenplay writer, creative director, improvisational [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/mystery-writer-interview/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		
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		<title>George Haylings: Info Marketer Who Laughed at the Depression</title>
		<link>https://infomarketingblog.com/george-haylings-info-marketer-who-laughed-at-the-depression/</link>
					<comments>https://infomarketingblog.com/george-haylings-info-marketer-who-laughed-at-the-depression/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 15:24:06 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://infomarketingblog.com/?p=4</guid>

					<description><![CDATA[(This was one of my first entries on Info Marketing Blog, waaay back on June 11  2007. I decided to revisit it nearly 18 years later. Haylings&#8217; mainstay in the 30s and 40s was the classified ad. ) Imagine facing the Great Depression as a 19-year-old who’s left the despair of Detroit for a new [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/george-haylings-info-marketer-who-laughed-at-the-depression/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		
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		<item>
		<title>The Case Against Swiping Part 1 (UPDATE)</title>
		<link>https://infomarketingblog.com/the-case-against-swiping-part-1-update/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Sun, 06 Apr 2025 14:35:08 +0000</pubDate>
				<category><![CDATA[Financial Favorites]]></category>
		<category><![CDATA[Print Ad Powerhouses]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14645</guid>

					<description><![CDATA[(March 2025) I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe&#8230; foundation for the promo&#8230; that leapt to the fore. Here&#8217;s a hypothetical to demonstrate how powerful this little known headline is. I got it from the great Gary Bencivenga&#8230; who got it from [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Promise + Proof = Profits</title>
		<link>https://infomarketingblog.com/promise-proof-profits/</link>
					<comments>https://infomarketingblog.com/promise-proof-profits/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Sat, 10 Aug 2024 09:42:07 +0000</pubDate>
				<category><![CDATA[Direct Response Copywriting Swipe File]]></category>
		<category><![CDATA[Magic Headlines]]></category>
		<category><![CDATA[Magic Subject Lines]]></category>
		<category><![CDATA[Supplement Selling Sensations]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/?p=252</guid>

					<description><![CDATA[This entry was originally published waaay back on July 27, 2011. Thankfully, not all of the stuff I put out then was crap. I&#8217;m republishing it on August 10, 2024. What&#8217;s changed in the world of direct mail supplement selling since then? Not much! If you&#8217;ve got a HOT product, killer copy and great lists [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/promise-proof-profits/feed/</wfw:commentRss>
			<slash:comments>22</slash:comments>
		
		
			</item>
		<item>
		<title>Strange Ads That Sell</title>
		<link>https://infomarketingblog.com/strange-ads-that-sell/</link>
					<comments>https://infomarketingblog.com/strange-ads-that-sell/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 24 Apr 2024 17:23:43 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Response Copywriting Swipe File]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/?p=14151</guid>

					<description><![CDATA[Have you ever noticed an ad in a newspaper or magazine and thought to yourself: &#8220;Who&#8217;d be crazy enough to pay for such an insertion?&#8221; Then you see the same ad again and raise your eyebrows. By the tenth time you come across the ad, you may not only question your judgement but your sanity. And [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>David Ogilvy and the 10 Day Home Confinement Ad</title>
		<link>https://infomarketingblog.com/david-ogilvy-10-days/</link>
					<comments>https://infomarketingblog.com/david-ogilvy-10-days/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 29 Feb 2024 17:42:57 +0000</pubDate>
				<category><![CDATA[Ogilvy & Mather Direct Swipe File]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/?p=630</guid>

					<description><![CDATA[How do you really know if you&#8217;re a copywriter and not just someone who dabbles in writing ads? It&#8217;s pretty easy to tell. Little things like meals (and showers) cease to have the same importance when you&#8217;re in the heat of writing an ad. David Ogilvy recounts spending ten days (10 DAYS!) at home doing [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/david-ogilvy-10-days/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Attack of the Killer TINYTORIALS</title>
		<link>https://infomarketingblog.com/attack-of-the-killer-tinytorials/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Sun, 11 Feb 2024 16:50:37 +0000</pubDate>
				<category><![CDATA[Amazing Advertorials]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14631</guid>

					<description><![CDATA[Untold thousands of &#8220;Marie Davant&#8221; tinytorials (tiny advertorials) graced the pages of print for over four decades. BUT&#8230; one wonders&#8230; did Marie Davant even exist? Cynics have similarly wondered about Ruth L. McCarthy. You can always take away something from press advertising with a track record this long. Why? Because the &#8220;technique of print&#8221; will [&#8230;]]]></description>
		
		
		
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		<item>
		<title>All Time Top 10 Ad in Education (&#8220;How to Become a Straight-A Student&#8221;)</title>
		<link>https://infomarketingblog.com/all-time-top-10-ad-in-education-how-to-become-a-straight-a-student/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Mon, 08 Jan 2024 09:43:16 +0000</pubDate>
				<category><![CDATA[Print Ad Powerhouses]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14602</guid>

					<description><![CDATA[As Rosser Reeves noted: &#8220;A gifted product is mightier than a gifted pen.&#8221; This evergreen book is a textbook example of that quote. Over thirty years later Getting Straight A&#8217;s is still touted by students and parents alike. This ad had THOUSANDS of print insertions from 1986 till 2000. &#8220;How to Become a Straight-A Student&#8221; [&#8230;]]]></description>
		
		
		
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		<title>They Laughed At the John Caples Swipe&#8230; Until! (UPDATED)</title>
		<link>https://infomarketingblog.com/they-laughed-at-the-john-caples-swipe-until-updated/</link>
					<comments>https://infomarketingblog.com/they-laughed-at-the-john-caples-swipe-until-updated/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 27 Sep 2023 22:56:57 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14798</guid>

					<description><![CDATA[John Caples was the great story selling adman of the early 20th Century. Seems like &#8220;They Laughed When I Sat Down at the Piano&#8221; has been swiped more times than memory champion Akira Haraguchi can recite π (Pi)&#8230; to 111,700 digits in 2015. But there&#8217;s nothing to laugh at. This headline is a proven success [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/they-laughed-at-the-john-caples-swipe-until-updated/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>SMASHING 800-Pound Gorilla Objections in Your Headline</title>
		<link>https://infomarketingblog.com/smashing-800-pound-gorilla-objections-in-your-headline/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Sat, 23 Sep 2023 23:06:01 +0000</pubDate>
				<category><![CDATA[Magic Headlines]]></category>
		<category><![CDATA[Print Ad Powerhouses]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14550</guid>

					<description><![CDATA[Recently one day, I stumbled across this remarkable print ad and asked myself the question: &#8220;How&#8217;d this ad get into my possession?&#8221; Then it hit me. Surely, this full page ad was no &#8220;mere mortal&#8221; ad. I reached for the 520-page transcript from the Bencivenga 100 Seminar with hope&#8230; and sure enough this ad on [&#8230;]]]></description>
		
		
		
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		<title>Mail Order Ad by Gene Schwartz&#8217;s Copywriting Mentor: Cecil Hoge</title>
		<link>https://infomarketingblog.com/mail-order-ad-by-gene-schwartzs-copywriting-mentor-cecil-hoge/</link>
					<comments>https://infomarketingblog.com/mail-order-ad-by-gene-schwartzs-copywriting-mentor-cecil-hoge/#comments</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Sun, 17 Sep 2023 17:12:23 +0000</pubDate>
				<category><![CDATA[Direct Response Copywriting Swipe File]]></category>
		<guid isPermaLink="false">http://www.infomarketingblog.com/mail-order-ad-by-gene-schwartzs-copywriting-mentor-cecil-hoge/</guid>

					<description><![CDATA[If you&#8217;ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the son of the man who showed Gene the ropes in the early 50s, Cecil [&#8230;]]]></description>
		
					<wfw:commentRss>https://infomarketingblog.com/mail-order-ad-by-gene-schwartzs-copywriting-mentor-cecil-hoge/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		
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		<item>
		<title>The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)</title>
		<link>https://infomarketingblog.com/the-golfer-struck-by-lightning-and-the-marketer-who-struck-millions-in-mail-order-updated/</link>
					<comments>https://infomarketingblog.com/the-golfer-struck-by-lightning-and-the-marketer-who-struck-millions-in-mail-order-updated/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 14 Sep 2023 15:30:18 +0000</pubDate>
				<category><![CDATA[Print Ad Powerhouses]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14763</guid>

					<description><![CDATA[Here are some hard won secrets for selling in the golf market&#8230; From one of the ablest marketers of our time. Jerry Heard was on the PGA circuit for six years when he was struck by lightning along with Lee Trevino and three other golfers at the Western Open in 1975. That was the end [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>One of the Greatest U.S.P.s You’ll Ever See</title>
		<link>https://infomarketingblog.com/one-of-the-greatest-u-s-p-s-youll-ever-see/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Wed, 23 Aug 2023 10:26:28 +0000</pubDate>
				<category><![CDATA[Print Ad Powerhouses]]></category>
		<guid isPermaLink="false">https://infomarketingblog.com/?p=14599</guid>

					<description><![CDATA[What do advertising and martial arts have in common? A lot actually. The world of general advertising is still largely clueless about sales. Many advertisers never make an offer or ask for the sale &#8212; they have no idea whether their ad&#8217;s been read, watched or listened to. For many years, a similar blissful ignorance [&#8230;]]]></description>
		
		
		
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