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Watch the video of Ifest08

A gathering of 400 people in Barcelona to exchange their ideas, hybridate projects and connect each other to accelerate business growth through the effective use of innovation. During two days, more than 30 speakers as well as thinkers and doers from business, entrepreneurship, creativity,art, marketing, science, technology, and social innovation from all over Europe, Japan and the US shared their unquiet minds and cutting-edge knowledge to ignite new projects to boost competitiveness of companies and people attending the event.

Peter Watson. Historian, writer and author of Ideas

Peter Watson has repeatedly expressed a critical view on our current times and its insignificance in terms of innovation and ideas. In his opinion, during the last 60 years we have not been able to come up with any radical, big ideas, with exception of maybe the contraception pill and Internet. We went to London to speak with him about a wide range of topics: his book Ideas, the correlation between the rise of liquidity and nihilism, why art died with Andy Warhol, the problem with intimacy, and why he thinks that our blind belief in science might actually keep us from further developing and advancing as a species.
Peter Watson in the Ifest'08

The future of urban computing - Talking to Nicolas Nova

Nicolas Nova is researcher at the Media and Design Lab at the Swiss Institute of Technology in Lausanne and one of the editors of the annual LiftConference in Geneva. An expert on user experience and interface design, his research focuses on urban computing, so on how people use technology infrastructure in cities and in urban environments. He says that the future of cities it is not about technology but about human needs, an about what citizens want. In this interview he explains examples of the intelligent use of urban computing, like "Real-time Rome", an MIT project realized in the Italian capital.
Duration: 5:25 min
Original version: English - no subtitles

IDEO - The Art of Innovation

Tom Kelley, general manager at IDEO and author of books like "The Art of Innovation" and "The Ten Faces of Innovation" is a globally recognised authority in innovation consulting. In this video interview he describes the fundamental changes in the innovation business, the importance of radical collaboration and design-based thinking, explains what IDEO's innovation projects have to do with film-making and why shareholder value-obsessed CEOs won't keep their jobs too long.
Duration: minutes 6:37 min.
Original Version: English - no subtitles

Going Solo - Stephanie Booth

Stephanie Booth is a former schoolteacher, now a professional web consultant and commentator, founder of Going Far and organizer of Going Solo, the first freelancer conference which took place last May in Lausanne. Stephanie offers consulting services to and organizes events for a rapidly growing community: independent professionals and freelancers who mainly work in or through the Internet.

Original version: English - no subtitles
Duration: 3:59 min.

Erich Joachimsthaler - Hidden in Plain Sight

Erich Joachimsthaler, book author and scholar at the University of Southern California and the IESE in Barcelona has published a new book- Hidden in Plain Sight - which investigates the reasons of failed innovation and growth opportunities. Joachimsthaler argues that past and present success can make companies too blind to move forward to dedect new growth opportunities. So why was it Apple and not Sony, the creater of the Walkman, who came up with the iPod?

European start-up culture, entrepreneurship and Silicon Valley - Talking to Hervé Lebret

Hervé Lebret, venture capitalist and manager of INNOGRANTS, a start-up fund provided to students by the EPFL (Ecole Polytechnique Fédérale de Lausanne) was angry with Europe. He decided to let off steam and wrote a book called "Start-Up: What we may still learn from Silicon Valley" in which he compares Palo Alto success stories with the outcome of the European efforts to copy a Valley-like business environment and explains why we have failed so far.
Duration: 6:11 min.

Original version: English - no subtitles.

Open-Source Travelling - Meeting Noel Hidalgo

New York City-based activist and blogger, Noel Hidalgo proofed that great ideas don't need big budgets. He adapted the tech-world open-source model to his travel project "On the Luck of Seven" by micro-financing it through donations on the Internet. During the trip he mostly slept on people's couches, using websites like couchsurfing.com or hospitalityclub.com. After 7 months and 7 days on the road he says that he learnt that the world is more similar than it is different and that we need the geeks to figure out alternative ways of progress.

ALESSI - The masters of Italian design management

The Italian design factory ALESSI is a representative example of how Italian design companies, like Artemide, Flos or Kartell, have been able to constantly reinventing themselves without loosing focus: exploring the imaginary of people by ignoring prescriptive marketing research in their product development. For this video interview we travelled to the Alessi headquarters in Crusinallo near Milan where chief design manager Alberto Alessi spoke about his theory of contemporary design management, the ugliness of cars, how Philippe Stark's lemon squeezer came to life and why the egg is the most singular object ever "designed".
Duration: 12:55 minutes
Original Version: English - no subtitles

CYBORG LIFE - Talking to Kevin Warwick

In 1998, when Kevin Warwick, Professor of Cybernetics at the University of Reading, implanted a silicon chip transponder into his left arm and connected it to his nervous system, he became the world's first cyborg: a man-machine hybrid. Some call Kevin Warwick a pioneer in the field of neuro-surgical implantation, others think he is a dangerous scientist who has gone crazy and wants to change mankind's evolution by creating a superior race: the cyborgs. In this video interview we talk about brain-to-brain telepathic communication, the therapeutic benefits of his experiments and why he won't be the only cyborg on this planet in the future.
Duration: 7:47 min.
Original Version: English - no subtitles