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	<title>Informatica Perspectives » Customer Acquisition &amp; Retention</title>
	
	<link>http://blogs.informatica.com/perspectives</link>
	<description>The Data Integration Blog</description>
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		<title>Convergence: Customer Success aligns Sales, Marketing and Enablement</title>
		<link>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=convergence-customer-success-aligns-sales-marketing-and-enablement</link>
		<comments>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 14:20:14 +0000</pubDate>
		<dc:creator>Chris Boorman</dc:creator>
				<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Education Services]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=9380</guid>
		<description><![CDATA[This week we had the privilege of participating in two significant conferences taking place in San Francisco.  I was on a CMO panel at the B2B Digital Edge Live conference (#DELiveSF), while my colleague Daniel West presented at the Forrester &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Monitoring with CEP, pt. 2: Context As Important As Sentiment</title>
		<link>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment</link>
		<comments>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:45:34 +0000</pubDate>
		<dc:creator>Chris Carlson</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration Platform]]></category>
		<category><![CDATA[Master Data Management]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[MDM]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8855</guid>
		<description><![CDATA[When I last wrote about social media monitoring, I made a case for using a technology like Complex Event Processing (“CEP”) to detect rapidly growing and geospatially-oriented social media mentions that can provide early warning detection for the public good &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ultra Messaging: Carrying the Load for Financial Exchanges</title>
		<link>http://blogs.informatica.com/perspectives/2012/01/30/ultra-messaging-carrying-the-load-for-financial-exchanges/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ultra-messaging-carrying-the-load-for-financial-exchanges</link>
		<comments>http://blogs.informatica.com/perspectives/2012/01/30/ultra-messaging-carrying-the-load-for-financial-exchanges/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:25:44 +0000</pubDate>
		<dc:creator>Peter Benesh</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[Ultra Messaging]]></category>
		<category><![CDATA[Vertical]]></category>
		<category><![CDATA[capital markets]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[electronic trading]]></category>
		<category><![CDATA[high performance queuing]]></category>
		<category><![CDATA[high throughput messaging]]></category>
		<category><![CDATA[Load Balancing]]></category>
		<category><![CDATA[low latency messaging]]></category>
		<category><![CDATA[messaging middleware]]></category>
		<category><![CDATA[stock exchanges]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8784</guid>
		<description><![CDATA[In a recent post: Remove the Restrictor Plate with High Performance Load Balancing, my colleague Jeff Brokaw compared the high performance architecture of Informatica Ultra Messaging to the removal of the carburetor restrictor plate on a NASCAR racing engine to &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/01/30/ultra-messaging-carrying-the-load-for-financial-exchanges/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/01/30/ultra-messaging-carrying-the-load-for-financial-exchanges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ANNOUNCING! The 2012 Data Virtualization Architect-to-Architect &amp; Business Value Program</title>
		<link>http://blogs.informatica.com/perspectives/2012/01/25/announcing-the-2012-data-virtualization-architect-to-architect-business-value-program/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=announcing-the-2012-data-virtualization-architect-to-architect-business-value-program</link>
		<comments>http://blogs.informatica.com/perspectives/2012/01/25/announcing-the-2012-data-virtualization-architect-to-architect-business-value-program/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:30:28 +0000</pubDate>
		<dc:creator>Ash Parikh</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Business/IT Collaboration]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Integration Platform]]></category>
		<category><![CDATA[Data masking]]></category>
		<category><![CDATA[Data Privacy]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[Data Services]]></category>
		<category><![CDATA[Data Transformation]]></category>
		<category><![CDATA[Data Warehousing]]></category>
		<category><![CDATA[Governance, Risk and Compliance]]></category>
		<category><![CDATA[Informatica 9.1]]></category>
		<category><![CDATA[Informatica Events]]></category>
		<category><![CDATA[Mainframe]]></category>
		<category><![CDATA[Master Data Management]]></category>
		<category><![CDATA[Mergers and Acquisitions]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Profiling]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[Vertical]]></category>
		<category><![CDATA[" "SOA]]></category>
		<category><![CDATA[Agile BI]]></category>
		<category><![CDATA[BI Agility]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Data Federation]]></category>
		<category><![CDATA[Data Virtualization]]></category>
		<category><![CDATA[Faster Reporting]]></category>
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		<category><![CDATA[Roundtables]]></category>
		<category><![CDATA[single view]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8770</guid>
		<description><![CDATA[Today, agility and timely visibility are critical to the business. No wonder CIO.com, states that business intelligence (BI) will be the top technology priority for CIOs in 2012. However, is your data architecture agile enough to handle these exacting demands? &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/01/25/announcing-the-2012-data-virtualization-architect-to-architect-business-value-program/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/01/25/announcing-the-2012-data-virtualization-architect-to-architect-business-value-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reality of Real-Time:  When Fast Enough Can Make You Real Money</title>
		<link>http://blogs.informatica.com/perspectives/2011/12/22/the-reality-of-real-time-when-fast-enough-can-make-you-real-money-complex-event-processing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-reality-of-real-time-when-fast-enough-can-make-you-real-money-complex-event-processing</link>
		<comments>http://blogs.informatica.com/perspectives/2011/12/22/the-reality-of-real-time-when-fast-enough-can-make-you-real-money-complex-event-processing/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 09:00:05 +0000</pubDate>
		<dc:creator>Chris Carlson</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[eda]]></category>
		<category><![CDATA[Event Driven Architecture]]></category>
		<category><![CDATA[Event Processing Network]]></category>
		<category><![CDATA[rulepoint]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8529</guid>
		<description><![CDATA[One person’s “real-time” is another person’s “fast enough”.  (Or is it vice versa?)  I’ve been in the Complex Event Processing (CEP) space for almost five years, and nothing gets this industry more spun up than heated discussions about “feeds and &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/12/22/the-reality-of-real-time-when-fast-enough-can-make-you-real-money-complex-event-processing/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/12/22/the-reality-of-real-time-when-fast-enough-can-make-you-real-money-complex-event-processing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Craziest 2012 CEP Predictions – Watson, Kardashian, the BCS and More</title>
		<link>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more</link>
		<comments>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:00:37 +0000</pubDate>
		<dc:creator>Scott Fingerhut</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[BCS]]></category>
		<category><![CDATA[business events]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Jeopardy]]></category>
		<category><![CDATA[Kardashian]]></category>
		<category><![CDATA[Luckham]]></category>
		<category><![CDATA[Proactive]]></category>
		<category><![CDATA[Watson]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8488</guid>
		<description><![CDATA[Remember the last time you were home in the evening, there was little in your kitchen to eat but you didn&#8217;t want to go out? Then you had an idea – that you could concoct a delicious meal made from a variety &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Dodd-Frank Legislation and Structured Data Retention</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dodd-frank-legislation-and-structured-data-retention</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 08:11:13 +0000</pubDate>
		<dc:creator>Informatica</dc:creator>
				<category><![CDATA[Application ILM]]></category>
		<category><![CDATA[Application Retirement]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[Business/IT Collaboration]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Services]]></category>
		<category><![CDATA[Data Warehousing]]></category>
		<category><![CDATA[Database Archiving]]></category>
		<category><![CDATA[Enterprise Data Management]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Governance, Risk and Compliance]]></category>
		<category><![CDATA[Mainframe]]></category>
		<category><![CDATA[Mergers and Acquisitions]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[application archiving]]></category>
		<category><![CDATA[application retirement]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Compliance archivig]]></category>
		<category><![CDATA[data growth]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Information Lifecycle Management]]></category>
		<category><![CDATA[records management]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[regulatory compliance]]></category>
		<category><![CDATA[risk management and compliance]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8214</guid>
		<description><![CDATA[The “Dodd-Frank Wall Street Reform and Consumer Protection Act” has recently been passed by the US federal government to regulate financial institutions. Per this legislation, there will be more “watchdog” agencies that will be auditing banks, lending and investment institutions &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Your Data Work for You</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=making-your-data-work-for-you</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 08:01:34 +0000</pubDate>
		<dc:creator>Scott Geffre</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[Identity Resolution]]></category>
		<category><![CDATA[Master Data Management]]></category>
		<category><![CDATA[customer 360]]></category>
		<category><![CDATA[data fragmentation]]></category>
		<category><![CDATA[Single View of Customer]]></category>
		<category><![CDATA[social media data]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8209</guid>
		<description><![CDATA[Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Gartner Points to Marketplaces as Key 2012 Trend</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gartner-points-to-marketplaces-as-key-2012-trend</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 07:01:27 +0000</pubDate>
		<dc:creator>Scott Geffre</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Integration Platform]]></category>
		<category><![CDATA[Marketplace]]></category>
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		<category><![CDATA[citrix]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[splunk]]></category>
		<category><![CDATA[technology trend]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8109</guid>
		<description><![CDATA[Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proactive Customer Service for Transportation Operators</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=proactive-customer-service-for-transportation-operators</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 19:10:37 +0000</pubDate>
		<dc:creator>Chris Carlson</dc:creator>
				<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Real-Time]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8005</guid>
		<description><![CDATA[As a long-time practitioner of Complex Event Processing (referred to as “CEP”) technologies, I see the world in a different way – seemingly difficult problems can easily be solved by this technology.  Whenever I hear of a business problem needing &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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