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	<title>Informatica Perspectives » Customer Services</title>
	
	<link>http://blogs.informatica.com/perspectives</link>
	<description>The Data Integration Blog</description>
	<lastBuildDate>Mon, 21 May 2012 07:33:03 +0000</lastBuildDate>
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		<title>Informatica Cloud Customer Success</title>
		<link>http://blogs.informatica.com/perspectives/2012/03/27/informatica-cloud-customer-success/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=informatica-cloud-customer-success</link>
		<comments>http://blogs.informatica.com/perspectives/2012/03/27/informatica-cloud-customer-success/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 18:47:31 +0000</pubDate>
		<dc:creator>Darren Cunningham</dc:creator>
				<category><![CDATA[Business/IT Collaboration]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Synchronization]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[cloud integration]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[customer success]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Informatica Cloud]]></category>
		<category><![CDATA[SaaS Integration]]></category>
		<category><![CDATA[salesforce integration]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=9462</guid>
		<description><![CDATA[There’s been a lot written about the importance of customer adoption and success to the software as a service (SaaS) model – there’s even a manifesto and a Bill of Rights! Last month, Informatica Cloud received the Bronze Stevie Award for &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/03/27/informatica-cloud-customer-success/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/03/27/informatica-cloud-customer-success/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Convergence: Customer Success aligns Sales, Marketing and Enablement</title>
		<link>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=convergence-customer-success-aligns-sales-marketing-and-enablement</link>
		<comments>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 14:20:14 +0000</pubDate>
		<dc:creator>Chris Boorman</dc:creator>
				<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Education Services]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=9380</guid>
		<description><![CDATA[This week we had the privilege of participating in two significant conferences taking place in San Francisco.  I was on a CMO panel at the B2B Digital Edge Live conference (#DELiveSF), while my colleague Daniel West presented at the Forrester &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/03/23/convergence-customer-success-aligns-sales-marketing-and-enablement/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Monitoring with CEP, pt. 2: Context As Important As Sentiment</title>
		<link>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment</link>
		<comments>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:45:34 +0000</pubDate>
		<dc:creator>Chris Carlson</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration Platform]]></category>
		<category><![CDATA[Master Data Management]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[MDM]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8855</guid>
		<description><![CDATA[When I last wrote about social media monitoring, I made a case for using a technology like Complex Event Processing (“CEP”) to detect rapidly growing and geospatially-oriented social media mentions that can provide early warning detection for the public good &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2012/02/03/social-media-monitoring-with-complex-event-processing-cep-pt-2-context-as-important-as-sentiment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Craziest 2012 CEP Predictions – Watson, Kardashian, the BCS and More</title>
		<link>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more</link>
		<comments>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:00:37 +0000</pubDate>
		<dc:creator>Scott Fingerhut</dc:creator>
				<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[BCS]]></category>
		<category><![CDATA[business events]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Jeopardy]]></category>
		<category><![CDATA[Kardashian]]></category>
		<category><![CDATA[Luckham]]></category>
		<category><![CDATA[Proactive]]></category>
		<category><![CDATA[Watson]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8488</guid>
		<description><![CDATA[Remember the last time you were home in the evening, there was little in your kitchen to eat but you didn&#8217;t want to go out? Then you had an idea – that you could concoct a delicious meal made from a variety &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/12/20/craziest-2012-cep-predictions-watson-kardashian-the-bcs-and-more/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Dodd-Frank Legislation and Structured Data Retention</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dodd-frank-legislation-and-structured-data-retention</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 08:11:13 +0000</pubDate>
		<dc:creator>Informatica</dc:creator>
				<category><![CDATA[Application ILM]]></category>
		<category><![CDATA[Application Retirement]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[Business/IT Collaboration]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Services]]></category>
		<category><![CDATA[Data Warehousing]]></category>
		<category><![CDATA[Database Archiving]]></category>
		<category><![CDATA[Enterprise Data Management]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Governance, Risk and Compliance]]></category>
		<category><![CDATA[Mainframe]]></category>
		<category><![CDATA[Mergers and Acquisitions]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[application archiving]]></category>
		<category><![CDATA[application retirement]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Compliance archivig]]></category>
		<category><![CDATA[data growth]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Information Lifecycle Management]]></category>
		<category><![CDATA[records management]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[regulatory compliance]]></category>
		<category><![CDATA[risk management and compliance]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8214</guid>
		<description><![CDATA[The “Dodd-Frank Wall Street Reform and Consumer Protection Act” has recently been passed by the US federal government to regulate financial institutions. Per this legislation, there will be more “watchdog” agencies that will be auditing banks, lending and investment institutions &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/21/dodd-frank-legislation-and-structured-data-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Your Data Work for You</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=making-your-data-work-for-you</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 08:01:34 +0000</pubDate>
		<dc:creator>Scott Geffre</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[Identity Resolution]]></category>
		<category><![CDATA[Master Data Management]]></category>
		<category><![CDATA[customer 360]]></category>
		<category><![CDATA[data fragmentation]]></category>
		<category><![CDATA[Single View of Customer]]></category>
		<category><![CDATA[social media data]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8209</guid>
		<description><![CDATA[Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/18/making-your-data-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gartner Points to Marketplaces as Key 2012 Trend</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=gartner-points-to-marketplaces-as-key-2012-trend</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 07:01:27 +0000</pubDate>
		<dc:creator>Scott Geffre</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Data Integration]]></category>
		<category><![CDATA[Data Integration Platform]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[citrix]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[splunk]]></category>
		<category><![CDATA[technology trend]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8109</guid>
		<description><![CDATA[Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/04/gartner-points-to-marketplaces-as-key-2012-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proactive Customer Service for Transportation Operators</title>
		<link>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=proactive-customer-service-for-transportation-operators</link>
		<comments>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 19:10:37 +0000</pubDate>
		<dc:creator>Chris Carlson</dc:creator>
				<category><![CDATA[Business Impact / Benefits]]></category>
		<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Real-Time]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=8005</guid>
		<description><![CDATA[As a long-time practitioner of Complex Event Processing (referred to as “CEP”) technologies, I see the world in a different way – seemingly difficult problems can easily be solved by this technology.  Whenever I hear of a business problem needing &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/11/03/proactive-customer-service-for-transportation-operators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Know Thy Customer</title>
		<link>http://blogs.informatica.com/perspectives/2011/10/24/know-thy-customer/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=know-thy-customer</link>
		<comments>http://blogs.informatica.com/perspectives/2011/10/24/know-thy-customer/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 07:02:10 +0000</pubDate>
		<dc:creator>John Poulter</dc:creator>
				<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=7962</guid>
		<description><![CDATA[There has been much discussion, particularly in the UK, about banks restricting the use of their investment and retail arms. The thinking process behind this is that investment banking is much riskier and so by drawing a clear line between &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/10/24/know-thy-customer/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/10/24/know-thy-customer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Dry Cleaner Rocked My World: A Loyalty Lesson For Big Companies</title>
		<link>http://blogs.informatica.com/perspectives/2011/06/23/my-dry-cleaner-rocked-my-world-a-loyalty-lesson-for-big-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=my-dry-cleaner-rocked-my-world-a-loyalty-lesson-for-big-companies</link>
		<comments>http://blogs.informatica.com/perspectives/2011/06/23/my-dry-cleaner-rocked-my-world-a-loyalty-lesson-for-big-companies/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 11:15:24 +0000</pubDate>
		<dc:creator>Scott Fingerhut</dc:creator>
				<category><![CDATA[Application ILM]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Complex Event Processing]]></category>
		<category><![CDATA[Customer Acquisition & Retention]]></category>
		<category><![CDATA[Customer Services]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.informatica.com/perspectives/?p=6379</guid>
		<description><![CDATA[Shocked! I was simply blown away the other day by the most unlikely of companies &#8211; our dry cleaners. Here&#8217;s what happened: I went in on Saturday to pick up my dry cleaning. This establishment is owned and operated by &#8230;<br /> <a href="http://blogs.informatica.com/perspectives/2011/06/23/my-dry-cleaner-rocked-my-world-a-loyalty-lesson-for-big-companies/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<wfw:commentRss>http://blogs.informatica.com/perspectives/2011/06/23/my-dry-cleaner-rocked-my-world-a-loyalty-lesson-for-big-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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