Internet Infopreneur

Secrets Only Winners Know – And Use Profitably

Dr.Mani - Internet Infopreneur — Sat, 04 Feb 2012 04:39:02 +0000

It was way past midnight when I finished reading Willie Crawford’s diary.

No, I wasn’t snooping. Willie let a small group read a day by day diary he kept while pursuing an ambitious goal – to make $100,000 dollars in a month!

The notes Willie shared impacted me on many different levels. They will for you, too. One aspect was how he flowed projects and promotions out so that the momentum built from one of them continued with the next, on and on, growing in force and producing ever-increasing results.

I decided to implement that approach right away.

To test a viable alternative to Aweber, which has been my main email marketing service provider for a long time, I signed up to a newer service called Yezzar.com

For the list I plan to build using it, I’m setting myself a ‘stretch’ target – of 5,000 new subscribers in a month. A list of that size should be a fair test of the service’s capabilities.

I’ll be doing many things to build that list, like joining a social media marketing giveaway event in late February.

Then I figured the momentum from all that effort could be harnessed to another project. January’s ’30 Day Blog Challenge’ was an unqualified success, benefiting the participants on multiple ways. So why not a ‘List Building Challenge’ for February?

Next, I asked myself how that energy can be channeled effectively – and came up with a way to tie it in to my annual Congenital Heart Disease Awareness building event on February 14th, “A Day for Hearts”.

See where this is going?

Each individual component of a plan links up with another, lending some of its momentum to the next, and in turn being daisy-chained into one more.

Big dreams spark big challenges.

The bigger your dreams, the bigger your challenges will be.

Setting yourself small challenges along the way, and throwing yourself energetically behind them, then leveraging that effort into the next component of the overall goal, can be a fun, fulfilling and fruitful exercise.

Try it.

And if you like the idea, join me in the ‘List Building Challenge’ – learn more here.

5 Easy Steps To Create Profit-Spinning Infoproducts

Dr.Mani - Internet Infopreneur — Fri, 03 Feb 2012 11:23:05 +0000

There are just five steps to turn your hard-earned experience, knowledge and wisdom into an information product others want – and are glad to pay you for.

Stock Taking
Market and Keyword Research
Content Creation
Profit Models
Marketing

Take Stock

First, take stock. Think about what you know, at a higher, deeper, ‘expert’ level. They could be related to your work, your life experience, your education, your family circumstances, religious beliefs, personality, hobbies or anything at all.

It has to be something you are passionate about, know at a more than casual level, and are eager to share with others in a way that will benefit them massively.

Research Your Market

Next, study the market demand for what you know. If you are passionate about the mating habits of fresh water newts, it would be ‘sterile’ knowledge – unless you know there are huge crowds of others like you who also find it fascinating, and want to know more!

Research the demand for the kind of information you possess. Try and locate groups of people who want what you know, and see if you can access them easily enough to market your product to easily.

Create Content

The third step is to create content. This should come easy to you if you have correctly identified a topic you are passionate about. Experts who know their subject would find creating an information product – or ten – as easy as falling off a log!

Study Profit Models

Once you have identified a niche, studied market demand and planned the product creation process, you need to think about ways to turn the information into profit.

Things are complex – yet, at their core, they are simple. And at a very basic level, there are only 3 ‘models’ infopreneurs use.

#1 – Direct Selling
#2 – Content Publishing
#3 – Lead Generating

‘Direct selling’ involves, as the name suggests, creating an information product, writing a sales letter to share it with others in exchange for a payment, and then convincing a prospect that your offer is worth accepting – and finally, completing the transaction.

‘Selling’ doesn’t have to involve only products. It could be a subscription to your list, a registration to your coaching program, a decision to call your toll-free number or drive up to your store or mail in a rebate coupon.

If your online business aims to ‘sell’ a product or service, your desired end point is to get the order. If it aims to ‘sell’ a subscription, your goal is to get a prospect to sign up to your mailing list. If it strives to convince a visitor to make a decision, success is measured by how many of them actually make it.

Content publishing is the second model. ‘Content’ is defined as a lot more than simply words on a webpage – it is anything that is consumed by a visitor to your site.

Articles are content. So are graphics, video, audio and other forms of multimedia. Software, scripts and applications are content too. And in this model, the content becomes a driver that pulls prospects into your vortex, so you can work out methods and systems to monetize them.

Lead generating is the third model, where the business focuses entirely upon getting targeted prospects to raise their hands and identify themselves. Variations on the theme involve incentives handed out to get the right prospects to respond, and follow up processes that enhance conversion of a ‘warm’ prospect into a red-hot customer. These leads are worked, sold, rented or brokered out for a profit.

Almost every kind of online infopreneuring model fits into one (or sometimes a combination) of these 3 basic models.

Start Marketing

Once you have completed the previous steps, all that’s left is to take massive action – and promote your information resource to as wide an audience as possible. Study marketing. Plan promotions. Run advertising campaigns.

Your goal is to reach ideally qualified prospects with a compelling message that convinces them to access your content – and pay you for the privilege.

In a nutshell, these 5 steps are the essence to reaping rich profits as an Internet infopreneur. So, when are you going to begin?

Being An Infopreneur – And Changing The World

Dr.Mani - Internet Infopreneur — Tue, 31 Jan 2012 19:34:44 +0000

This post is part of the “30 Day Blog Challenge” – Learn more: click here

When I first launched my infopreneur home study program, I was excited when a well-known marketer promised to review the course with a view to promoting it to his list.

For six weeks, I retained a cautious optimism – not really pinning anything on it happening, but dreaming about how nice it would be if it did.

But then, the dream was shattered. Castles in the air came tumbling down.

It hurt – a bit.

- – -

Now, let me shift scenes.

I have bought many expensive courses. One is about business strategy. Another is about creating and selling information products. And one is a program teaching how to sell expensive products and services online.

I also ordered a home study version of Mark Victor Hansen’s ‘Book Marketing Mega 2007′ - and paid less than 10% for it than these other courses.

All of it top quality content, yet one thing sticks out like a sore thumb.

The ‘business coaching’ style of infopreneuring includes expensive content that is more ‘nuts and bolts’ stuff. It works. It’s like an instruction manual.

But what I’m gaining from the ‘Book Marketing Mega’ event goes deeper – far deeper. It touches my heart. It inspires me to aspire for great things.

This showcases the POWER of an infopreneur. (It also costs 10 times LESS!)

- – -

And now, let’s return to the present.

Remember, I’m hurting from the ‘rejection’ of a ‘big name’ marketer.

While listening to one of the lectures in Book Mega, I hear these words:

“Lance Armstrong was right. It’s NOT about the bike.”

(It was a reference to the best-selling book by Lance Armstrong, 7 time winner of the gruelling ‘Tour de France’ cycling challenge… read it if you haven’t – and the sequel)

He went on:

“It’s NOT about the book.

It’s NOT about the deal.

It’s NOT about the ‘Show me the money’.

It’s about…

THE MISSION

Your Mission.”

The speaker was abused as a child. Badly. Yet, he says he is one of the most blessed people on earth. He says God has been kind to him.

And he asks:

“What will you do with your blessings?”

Because that’s what is important.

The Mission.

Your Blessings.

Put them together, align them behind a worthy cause, and you are guaranteed to succeed. In time.

- – -

In an instant, my mood changed – from ‘gloom and doom’ to a completely opposite one of optimism, possibility and enthusiasm.

I still have my mission.

It’s NOT about the deal that didn’t happen.

It’s about taking all my BLESSINGS and making them work to achieve my MISSION.

- – -

I wanted to share this with you.

To show you the POWER of being an infopreneur.

To prove you can reach out and touch lives.

To convince you it is a NOBLE calling.

Yes, you can get rich doing it too.

But that isn’t the most important thing.

What is?

It’s the MISSION.

Your mission.

It’s your BLESSINGS.

And using them wisely.

By the way, in case you’re curious who the speaker who shared those powerful insights about ‘Missions’ and ‘Blessings’ was…

The name is one that’s familiar to MILLIONS of Americans. It is Dave Pelzer. A survivor of childhood abuse, this author and activist is an inspiration to those who have been victimized.

The story of how he rose to fly an F117 Stealth Fighter, and received personal commendations from 5 U.S. Presidents and innumerable accolades including the
TOYA (Ten Outstanding Young Americans) award, is on his website at DavePelzer.com

Read it. Get inspired. Follow your dreams.

May success and rich rewards be yours – ALWAYS.

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