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	<title>Informz</title>
	
	<link>http://www.informz.com</link>
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		<title>Using Pre-Headers to Boost Engagement</title>
		<link>http://www.informz.com/blog/using-pre-headers-to-boost-engagement/</link>
		<comments>http://www.informz.com/blog/using-pre-headers-to-boost-engagement/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:36:03 +0000</pubDate>
		<dc:creator>Jeanette Brown</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[pre-headers]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=5083</guid>
		<description><![CDATA[I have been talking a lot about pre-headers recently in my blogs, webinars and live presentations and discovered so many people are using them, they just don’t realize it! So now is the perfect time to review what a pre-header &#8230; <a href="http://www.informz.com/blog/using-pre-headers-to-boost-engagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>eNewsletter World Unconference Recap</title>
		<link>http://www.informz.com/email-marketing-resources/enewsletter-world-unconference-recap/</link>
		<comments>http://www.informz.com/email-marketing-resources/enewsletter-world-unconference-recap/#comments</comments>
		<pubDate>Thu, 10 May 2012 19:13:36 +0000</pubDate>
		<dc:creator>Alex Leo</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=5073</guid>
		<description><![CDATA[Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email &#8230; <a href="http://www.informz.com/email-marketing-resources/enewsletter-world-unconference-recap/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/email-marketing-resources/enewsletter-world-unconference-recap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Informally…Katie!</title>
		<link>http://www.informz.com/blog/informally-katie/</link>
		<comments>http://www.informz.com/blog/informally-katie/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:00:34 +0000</pubDate>
		<dc:creator>Tara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Informally]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4968</guid>
		<description><![CDATA[Each and every client that joins the Informz family receives step-by-step training by the Client Education and Implementation team before getting to know and work closely with their dedicated eMarketing Advisor. In this week’s Informally, we’re sitting down with Katie Spina, &#8230; <a href="http://www.informz.com/blog/informally-katie/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/informally-katie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Become a Content Creation Queen or King</title>
		<link>http://www.informz.com/blog/become-a-content-creation-queen-or-king/</link>
		<comments>http://www.informz.com/blog/become-a-content-creation-queen-or-king/#comments</comments>
		<pubDate>Tue, 01 May 2012 13:00:00 +0000</pubDate>
		<dc:creator>Jeanette Brown, MBA</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Online Surveys]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4826</guid>
		<description><![CDATA[Writers block&#8230;we have all been there before. Even as I sit down to write this blog post it takes time to think through what I want to say, and some days it&#8217;s better to put it to the side and &#8230; <a href="http://www.informz.com/blog/become-a-content-creation-queen-or-king/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My email is too long? No way!</title>
		<link>http://www.informz.com/blog/my-email-is-too-long-no-way/</link>
		<comments>http://www.informz.com/blog/my-email-is-too-long-no-way/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 13:00:17 +0000</pubDate>
		<dc:creator>Jeanette Brown, MBA</dc:creator>
				<category><![CDATA[Benchmark Report]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4520</guid>
		<description><![CDATA[When it comes to email marketing, how long is too long? The best practice is to keep emails to a maximum of 1-2 scrolls for desktop readers and four scrolls for mobile readers. That is just a guideline to stick to, &#8230; <a href="http://www.informz.com/blog/my-email-is-too-long-no-way/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“I’m in a holding tank of sadness!”</title>
		<link>http://www.informz.com/blog/im-in-a-holding-tank-of-sadness/</link>
		<comments>http://www.informz.com/blog/im-in-a-holding-tank-of-sadness/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 19:04:47 +0000</pubDate>
		<dc:creator>Greg Robinson, Deliverability Manager</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Return Path]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4791</guid>
		<description><![CDATA[Alicia (a coworker) delivered this amusing line at a meeting this morning, misquoting one of Will Ferrell&#8217;s popular Anchorman lines. &#8220;I&#8217;m in a glass case of emotion&#8221; is how the line actually goes, however her point was still made and &#8230; <a href="http://www.informz.com/blog/im-in-a-holding-tank-of-sadness/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/im-in-a-holding-tank-of-sadness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Informally…Alison!</title>
		<link>http://www.informz.com/blog/informally-alison/</link>
		<comments>http://www.informz.com/blog/informally-alison/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:29:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[eMarketing Advisor]]></category>
		<category><![CDATA[Informally]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4734</guid>
		<description><![CDATA[At Informz, we like to think of our team of eMarketing Advisors as your personal email trainers. Today we are going behind the scenes with one of our Senior eMarketing Advisors, Alison Donato. Alison has been with Informz for 5 years and &#8230; <a href="http://www.informz.com/blog/informally-alison/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/informally-alison/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email and Social: Friends or Enemies?</title>
		<link>http://www.informz.com/blog/email-and-social-friends-or-enemies/</link>
		<comments>http://www.informz.com/blog/email-and-social-friends-or-enemies/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 17:35:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4648</guid>
		<description><![CDATA[Friends! We often hear the question, &#8220;how can I utilize my email marketing programs to better support my social media initiatives and drive participation?&#8221; More and more it seems that people are realizing that using the two channels together can &#8230; <a href="http://www.informz.com/blog/email-and-social-friends-or-enemies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/email-and-social-friends-or-enemies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are click-thru rates the answer to how engaged my readers are?</title>
		<link>http://www.informz.com/blog/are-click-thru-rates-the-answer-to-how-engaged-my-readers-are/</link>
		<comments>http://www.informz.com/blog/are-click-thru-rates-the-answer-to-how-engaged-my-readers-are/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:00:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Benchmark Report]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4517</guid>
		<description><![CDATA[Click-thru rates, as well as open rates, are a wonderful way to see if the email that was sent was engaging enough to create an action. But what about those emails that don’t have a call-to-action, and were just newsworthy? &#8230; <a href="http://www.informz.com/blog/are-click-thru-rates-the-answer-to-how-engaged-my-readers-are/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/are-click-thru-rates-the-answer-to-how-engaged-my-readers-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Informally…Joyce!</title>
		<link>http://www.informz.com/blog/informally-joyce/</link>
		<comments>http://www.informz.com/blog/informally-joyce/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 15:52:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[eMarketing Advisor]]></category>
		<category><![CDATA[Informally]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4612</guid>
		<description><![CDATA[Client success and satisfaction is one of our top priorities. At Informz, we have an entire team dedicated to working with clients to improve their marketing efforts. Whether they have a technical question or they need strategic advice, clients know &#8230; <a href="http://www.informz.com/blog/informally-joyce/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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