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	<title>Informz</title>
	
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		<title>Game Changer?</title>
		<link>http://www.informz.com/deliverability/game-changer/</link>
		<comments>http://www.informz.com/deliverability/game-changer/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 13:00:19 +0000</pubDate>
		<dc:creator>Greg Robinson, Deliverability Manager</dc:creator>
				<category><![CDATA[Deliverability]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4296</guid>
		<description><![CDATA[If you are at all concerned with deliverability in your email campaigns, you&#8217;ve probably heard of SPF and DKIM by now.  While the intentions behind them are good and they CAN work well, some weaknesses still exist. One such weakness &#8230; <a href="http://www.informz.com/deliverability/game-changer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Build. Engage. Convert.</title>
		<link>http://www.informz.com/blog/build-engage-convert/</link>
		<comments>http://www.informz.com/blog/build-engage-convert/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 20:48:39 +0000</pubDate>
		<dc:creator>Alex Leo</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4287</guid>
		<description><![CDATA[Last week I had the pleasure of attending Marketing Sherpa&#8217;s 2012 Email Summit in sunny Las Vegas. This was my first time at the event, and I was really impressed! I left with dozens of pages of notes, tons of &#8230; <a href="http://www.informz.com/blog/build-engage-convert/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Informally…Darcy!</title>
		<link>http://www.informz.com/company/informally-darcy/</link>
		<comments>http://www.informz.com/company/informally-darcy/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:51:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company]]></category>
		<category><![CDATA[eMarketing Advisor]]></category>
		<category><![CDATA[Informally]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4243</guid>
		<description><![CDATA[Whenever a new client joins the Informz family, they receive in-depth, step-by-step training from our Client Education and Implementation team before getting passed on to their dedicated eMarketing Advisor. In this week&#8217;s Informally, we&#8217;re sitting down with Darcy Wodzinski, Client Education &#8230; <a href="http://www.informz.com/company/informally-darcy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Valentine’s &amp; Video</title>
		<link>http://www.informz.com/email-marketing-resources/email-marketing-tips/valentines-video/</link>
		<comments>http://www.informz.com/email-marketing-resources/email-marketing-tips/valentines-video/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:00:05 +0000</pubDate>
		<dc:creator>Jeanette Brown, MBA</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4236</guid>
		<description><![CDATA[Candy and flowers may be the first thing that comes to your mind when you think of Valentine’s Day, but have you ever had a first date on Valentine’s Day? What about a first date in general? Creating videos for &#8230; <a href="http://www.informz.com/email-marketing-resources/email-marketing-tips/valentines-video/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Case Study: Increasing opens, clicks and deliverability</title>
		<link>http://www.informz.com/email-marketing-resources/email-marketing-tips/new-case-study-increasing-opens-clicks-and-deliverability/</link>
		<comments>http://www.informz.com/email-marketing-resources/email-marketing-tips/new-case-study-increasing-opens-clicks-and-deliverability/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:22:26 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4229</guid>
		<description><![CDATA[Learn how the Toy Industry Association (TIA) executed a three-phase initiative that resulted in an impressive 67 percent increase in clicks and a 56 percent increase in opens of their weekly enewsletter. The case study highlights how TIA worked with &#8230; <a href="http://www.informz.com/email-marketing-resources/email-marketing-tips/new-case-study-increasing-opens-clicks-and-deliverability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advisor Vlog: Re-Engagement in 5 Easy Steps</title>
		<link>http://www.informz.com/blog/advisor-vlog-re-engagement-in-5-easy-steps/</link>
		<comments>http://www.informz.com/blog/advisor-vlog-re-engagement-in-5-easy-steps/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 19:27:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[eMarketing Advisor]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Vlog]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=4130</guid>
		<description><![CDATA[We all know the importance of subscriber engagement. Sometimes, though, subscribers can become inactive. Maybe they&#8217;re overwhelmed by emails, and your message gets lost in the shuffle, or maybe they&#8217;re not enticed by your subject lines. Either way, it&#8217;s time &#8230; <a href="http://www.informz.com/blog/advisor-vlog-re-engagement-in-5-easy-steps/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Informally…Meghan!</title>
		<link>http://www.informz.com/blog/informally-meghan/</link>
		<comments>http://www.informz.com/blog/informally-meghan/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:30:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Informally]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=3825</guid>
		<description><![CDATA[She&#8217;s 1/2 of &#8220;The Megs,&#8221; dreams of sandy beaches, and wants to be best buddies with a famous pig. In this week&#8217;s Informally column, we&#8217;re talking with Meghan Curtin, Channel Manager at Informz! What is your official title and what &#8230; <a href="http://www.informz.com/blog/informally-meghan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Year, New Approach?</title>
		<link>http://www.informz.com/blog/new-year-new-approach/</link>
		<comments>http://www.informz.com/blog/new-year-new-approach/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:57:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Deliverability]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=3802</guid>
		<description><![CDATA[Now that you&#8217;re back to work in the new year, your organization may be considering changes to its email marketing tactics to maximize the return on your efforts. This may include externally visible changes, such as new design elements and &#8230; <a href="http://www.informz.com/blog/new-year-new-approach/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/new-year-new-approach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>January Webinar Series: Back to Basics</title>
		<link>http://www.informz.com/blog/january-webinar-series-back-to-basics/</link>
		<comments>http://www.informz.com/blog/january-webinar-series-back-to-basics/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:18:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=3785</guid>
		<description><![CDATA[We&#8217;re starting our webinar program off right this year with a two-part series! Whether you are new to email marketing or just want a refresher, this series is perfect for all skill levels. Attend just one or both of these &#8230; <a href="http://www.informz.com/blog/january-webinar-series-back-to-basics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.informz.com/blog/january-webinar-series-back-to-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting goals for 2012</title>
		<link>http://www.informz.com/blog/setting-goals-for-2012/</link>
		<comments>http://www.informz.com/blog/setting-goals-for-2012/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 14:16:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Goals]]></category>

		<guid isPermaLink="false">http://www.informz.com/?p=3733</guid>
		<description><![CDATA[Now that we&#8217;re a few weeks into the new year, have your resolutions gone out the window already? Setting goals is the easy part, but following through with them can be challenging &#8212; both personally and professionally.  In email marketing, &#8230; <a href="http://www.informz.com/blog/setting-goals-for-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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