There had already been some status updates posted and an existing audience that needed further engagement as there were minimal comments. In order to get people to converse on the page, we assisted with graphic design for advertisements and special offers, copywriting of status updates, managing competitions and posting newsworthy items of interest to stimulate a more vocal following.

Facebook Competitions

Recently Kaiser Baas ran competitions for Mothers Day and the school holidays, appealing to the target audience of women aged 25-64 who are involved with their relatives, friends and families. Social media engagement for this audience involved appealing to their love of home and family.

The Mother’s Day Competition attracted many new fans and women sent in beautiful photos with stories about caring mothers, past and present (we would have loved to give away 98 prizes to all the entries as they were very thoughtful and touching!)

During the School Holiday Drawing Competition, 41 parents assisted their children to create and post adorable artwork for the chance to win a digital keyring. Supportive comments followed, where parents complimented each other’s children on having a go and producing creative pieces.

Guessing Games

A great idea included posting a “guess what this is?” photo, which was taken with the Kaiser Baas Digital Microscope. Our audience enjoyed posting witty answers and having a chuckle over the previous comments.

Summary

With more conversation and engagement improving audience communication on the Kaiser Baas Facebook page, advertising clickthrough rates improved and many products were sold through a trackable URL from the Facebook advertisements to the Kaiser Baas website. Not only did Kaiser Baas improve their sales and website traffic, they were able to utilise social media successfully to find new fans and customers and create interest in their brand.

Click here to visit Kaiser Baas on Facebook

This technique is still possible to use in Timeline – by channelling people to a landing page from any Facebook links on a website or other media. The trick is to make the landing pages appealing and interesting to people, so that they will want to get access. Most people who use Facebook know if they are spammed with marketing, they can always “unlike” the company page, so they are easygoing in joining up to see what’s on offer.

Landing page design should be exciting, modern and attractive to people. Forget boring corporate design and airless marketing – engagement in social media is all connecting with your audience by talking about and showing people interesting things that have only a small marketing or advertising connection. For years, people have been saturated with advertising – from telemarketing phone calls to junk mail and web banner advertising – and in social media, they’re voting with their numbers!

Inkfluence can design Facebook landing pages with hotspots (links) built in, so that people are able to connect with other parts of your business online if they don’t have a Facebook account or are uncertain about “liking” your page (or if you want to give them options to go elsewhere). We love to build creative and eye catching landing pages which spark an interest in finding out more.

After the creation of a landing page, you’ll find that website traffic that clicks through to your Facebook page on the landing page channel will have a much higher “like” rate, saving you the energy of trying to attract and retain Facebook fans. The real test though, is in the status posts and engagement of your audience, so they’ll spread the word for you – and enjoy being a “member” of your exclusive Facebook fan base at the same time.

Click here to visit the Inkfluence Facebook Landing Page

Contact us to get your landing page designed at an affordable price!

We use a combination of your company images, stock photography and typography to create cover images that are eyecatching and inspirational. Let us assist in taking the hassle out of designing your cover image to fit around your profile pic (we also design profile pics as well!)

Make your company stand out on Facebook. Contact us to get your Facebook cover image designed professionally!

Click here to visit the Inkfluence Facebook Landing Page

Suzanne Day from Inkfluence wrote blog posts for the Kaiser Baas website, highlighting items like the popularity of gadgets at the PC Show in Singapore and recent media and social media activity.

Posts written and designed by Inkfluence include:

(2012) Top 5 Gift Ideas For Fathers Day
(2012) Kaiser Baas: “We’re Engaged On Facebook!”
(2012) New Zealand Media Frenzy: Gadgets Take Off
(2012) Kaiser Baas Gadgets Selling Out In Singapore

If you require someone to blog for your business, contact Inkfluence today!

Click here to visit the Kaiser Baas company blog

The design of the blog posts included creating images sourced from brand companies and manipulating them to make them more attractive, striking and fresher to blog readers. Copy included researched keywords which were used in the meta, url, headings, tags and image descriptions to increase “expertise” ranking in Google. Some backlinking was used to push the articles to high ranking for the keyword phrases and most featured on the front page of Google for the phrases within days of being published.

The Shoe Link also needed some blogging to personalise the company and a number of staff profiles were created by Suzanne, highlighting the positive qualities of the staff and their favourite shoes. Suzanne also created blog posts for Fathers Day, Christmas and the ROAR Fashion Show.

In addition to blogging for The Shoe Link, Inkfluence was also involved with the company Facebook page, marketing campaigns, art direction and email marketing. Unfortunately, The Shoe Link decided not to publish Suzanne’s blog posts directly under her name and instead elected an alias of another employee to credit as author. In effect, Inkfluence became a ghost writer of the blog (as we’ve done many times before!)

If you require a freelance blogger to write for your company blog, contact Inkfluence today to get started.

Click here to visit The Shoe Link blog

Posts written and designed by Inkfluence at The Shoe Link under an alias:

2011 Shoes For The Silly Season: Christmas Colour Blocking
2011 Buy Running Shoes Online Australia: Aetrex, Earth, Skechers & Diadora Sneakers
2011 Stylish Orthopaedic Shoes For Discerning Feet
2011 The Shoe Link’s Favourite Shoes For Spring – Online Shoes Australia
2011 ROAR Fashion Show 2011
2011 Brand Focus – Hush Puppies Shoes Australia
2011 Beeko Shoes For Kids Who Love Summer
2011 Meet The Team: Kevin The Photographer
2011 Buy Shoes Online In Australia @ The Shoe Link
2011 Go Gladiatorial: Gladiator Shoes Australia For Discerning Warrior Women
2011 Quirky Shoes For Fabulous Fashionistas
2011 His n Hers Windsor Smith Shoes Online
2011 Mens Business Shoes Online At The Shoe Link
2011 Meet The Team: Well-Heeled Wendy
2011 The Sophisticated Flower Power Of Mollini Shoes
2011 Wicked Wedges: Buy Wedges Shoes Australia
2011 Cloud Comfort Shoes: Summer Holiday & Resort Shoes
2011 Naturalizer Shoes Australia: Feminine Comfort Footwear For Summer
2011 Make Your Mark: The Jett Boot By Soles
2011 Skechers Shoes Australia Online: Athletic Womens Shoes
2011 Alegria: Funky & Orthotic Friendly Mary Janes
2011 Make A Statement In Siren Shoes This Spring
2011 Meet The Team: Enver The Designer
2011 Nude Shoes Spring 2011: Bold Colours & Prints With Personality
2011 Blossom In Spring: Clarice Bridal Shoes & Elegant Wedding Handbags
2011 2012 Shoe Trend Alert: Esdra Wraparound & Fabric Bows
2011 Stylish Peep Toe Shoes – 1930s Glamour & Modern Open-Toe Variations
2011 Brand Focus – Piccadilly
2011 Handbags With Bling For Fabulous Outfits
2011 Brand Focus – Sapatoterapia
2011 Look Sexy In The Latest Brazilian Shoes
2011 Celebrating Father’s Day at The Shoe Link

We’ve always used original logo objectives and design briefs to create and evolve logos that reflect a distinctive and unique personality of a company. Below is a selection of logos designed by Inkfluence:

Badges are a great way to visually impart information that would otherwise be hidden in text or website content. They are also helpful in building customer trust in a brand. These badges were created for AGMAX, The Shoe Link and Sota Tractors.

Forget using a dated and boring corporate identity and improve the presentation and personality of your business! If you’re looking for a memorable, distinctive and creative logo that will engage with your audience, contact us for a quote.

Inkfluence designed and implemented the website with search engine optimisation techniques combined with a Google Places listing. Barry Beckett noticed a strong increase in the number of people contacting their centre through the website and traffic stats showed increased unique visitors of 700 targeted people per month within the first three months.

The design of the website involved conducting a photo shoot of the centre. Barry Beckett is a fantastic centre with lots of facilities, beautiful looking rooms and a well-kept garden for the children to play in. The co-ordinator of Barry Beckett wanted to communicate the personal touch of the centre so it would stand out and not be like a corporate childcare franchise (although it would have similar information and documents on the site for parents).

Inkfluence conducted the photo shoot and used the photos throughout the website to show parents what a beautiful centre Barry Beckett is. A flash gallery of images also showed parents what they could expect regarding the environment their children would be in (these photos really “sold” the centre to the parents – click the images to scroll).

Since the Barry Beckett website was launched, the centre has never been short of filling places in the centre. Access to employees (who were looking for a small, pleasant working environment of this type) improved as well, with many enquiries for employment being received through the website. Enrolments and handbooks were placed online so that parents could apply for places and not have to travel back and forth filling in documents and receiving paperwork.

BELOW: Inkfluence also designed the signage used on the front fence at Barry Beckett as advertising for passing motorists.

“As Director of a community based child care centre, we were looking for someone to design a web site that reflected our centre. I was very impressed with Suzanne’s professional manner and her ability to provide a creative web site that met our needs. Many clients have commented on how fantastic the web site is and we all have really enjoyed the photo gallery. Suzanne was very flexible with meeting times and understanding when it came to our centre’s requirements. Thanks for the great job!”

Sarah Robertson, Director
Barry Beckett Children’s Centre

Click here to visit the Barry Beckett Children’s Centre website

Skillset
Website Design
Website Development
Content Management System (Joomla)
Search Engine Optimisation & Google Places
Illustration
Customised Google Maps
Customised Graphics

Working with the team at Innovative Sourcing, Inkfluence produced a Joomla CMS website with a simple layout, making the use of graphics and SEO techniques the main priority. All graphics were produced by Inkfluence, some by using combinations of commercial stock photography in collage work.

The rotating globe in the logo and the Process Cycle diagram are Flash animations created by Inkfluence.

“Working with Suzanne was a great experience. She brought a wealth of knowledge and creativity to our website. Everything we wanted our website to encompass we got. I found Suzanne to be very professional, accommodating, flexible and honest. I highly recommend Suzanne to anyone wanting to use her services and applaud the quality of her work.”

Arbel Eyvaz, Director
Innovative Sourcing

Visit the Innovative Sourcing Website

Skillset
Website Design
Website Development
Flash Animation
Content Management System Integration
Search Engine Optimisation
Site Organisation & Layout
Customised Graphics

While most hardcore lapidarians tend to be of a mature age, a growing generation of younger lapidarians is emerging in recreational clubs around Australia. To attract a larger share of this younger demographic, the Essendon Gem & Lapidary Club has made use of modern technologies and techniques, such as incorporating new beadwork techniques into lapidary, offering silversmithing facilities and creating an attractive club website.

BELOW: A sample of photos taken by Suzanne for the website – click to scroll.

Suzanne Day originally created the Essendon Gem & Lapidary Club website in 2005 and has revamped it four times – from a static Dreamweaver site to a PHP Nuke site to a Joomla CMS site and finally, the WordPress site it is today. Along this website design journey, we learnt what made the ELC club website so successful – personal and humourous fossicking stories from other lapidarians, information about the club and lots of photos of the members (who are well known in many circles!)

BELOW: The original Joomla website design for the Essendon Gem & Lapidary Club.

Over 2600 people visit the Essendon Gem & Lapidary Club every month from organic searches in Google. These are targeted hits by people who are already interested or very likely to be interested in lapidary and have found the club by searching for terms like “rock club”, “gem club” or “lapidary club”. The ELC SEO plan did not involve paying lots of money to attract traffic – we simply created a comprehensive web presence with SEO content geared towards hobbyists interested in learning about lapidary.

2600 people doesn’t sound like a lot in regards to traffic generation, but it is translating into the purchase of memberships for the club. Every month, there are approximately 30 emails and 3 memberships generated. Since most members tend to stay with the club for a few years, the club is slowly but surely growing in members.

BELOW: The Essendon Gem & Lapidary Club recreated in WordPress in 2012.

As photographer, content writer, website designer and fellow lapidarian, Suzanne Day has enjoyed herself creating and maintaining the Essendon Gem & Lapidary Club website – and has met some very interesting people in the process!

Click here to visit the Essendon Gem & Lapidary Club website

Skillset
Website Design
Website Development
Website Maintenance
Content Management System Integration
Photography
Web Content Writing
Content Collaboration
Customised Graphics

The first stage of the design was to map the functionality of the website, which included adding Google maps for the link groups and for the lactation consultants. CLC-VIC wanted the public to access consultants and link groups by location so the information would be quicker to find. Inkfluence mapped the requirements in Google Maps and incorporated the maps into the website.

A member’s section needed to be included as well, to display newsletters and lactation consultant resources behind the scenes, so this was added to Joomla and customised.

Every year, CLC-VIC holds an Annual Conference, which required a registration form, the provision of a Conference Programme and payment details provided to members upon registration. Between Conferences, a gallery of photos of previous Conferences needed to be displayed. Using a Flash program, Inkfluence created the gallery as well as the forms, Programme and payment details display.

Finally, it was time to make the website look more modern. Inkfluence redrew the logo for CLC-VIC, adding it to a relaxing, motherly-style banner. The main photo montage for the CLC-VIC website is the most eyecatching part – completed in six hours, everyone on the committee as well as Inkfluence staff were pleased with the creative image!

The College of Lactation Consultants Victoria is a wonderful organisation of people, committed to helping lactation consultants promote their services and gain additional information about their industry. We were thrilled to be able to help the College design a great Joomla website.

“I love our new CLC-VIC website, it is FANTASTIC and you are worth your weight in GOLD! I’m very happy with your suggestions and ideas – it is obvious you looked at our organisation’s role and responsibilities and tailored the work to suit our specific needs. I thought the website was great value financially.”

Johanna O’Keeffe, Secretary
College of Lactation Consultants Victoria

Click here to visit the CLC-VIC website

Skillset
Website Design
Website Development
Website Maintenance
Content Management System Integration
Search Engine Optimisation
Illustration
Customised Google Maps
Customised Graphics