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<channel>
	<title>INKWIRED</title>
	
	<link>http://inkwired.com</link>
	<description>the intersection of media and technology</description>
	<pubDate>Wed, 17 Jun 2009 15:41:07 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.5</generator>
	<language>en</language>
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		<title>What’s an Edit Test?</title>
		<link>http://inkwired.com/2009/06/whats-an-edit-test/</link>
		<comments>http://inkwired.com/2009/06/whats-an-edit-test/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 17:59:42 +0000</pubDate>
		<dc:creator>Teresa Wu</dc:creator>
		
		<category><![CDATA[FAQs]]></category>

		<category><![CDATA[edit tests]]></category>

		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[magazine advice]]></category>

		<category><![CDATA[pitching story ideas]]></category>

		<category><![CDATA[teen magazines]]></category>

		<category><![CDATA[women's magazines]]></category>

		<guid isPermaLink="false">http://inkwired.com/?p=46</guid>
		<description><![CDATA[What the hell is an edit test?
An editor will oftentimes give you an edit test after your interview and prior to making a hiring decision — most will give you a couple of days to a week to complete the test.
Edit tests can involve a variety of tasks, including but not limited to:

copy editing
researching
brainstorming heds [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What the hell is an edit test?</strong></p>
<p>An editor will oftentimes give you an edit test after your interview and prior to making a hiring decision — most will give you a couple of days to a week to complete the test.</p>
<p><strong>Edit tests can involve a variety of tasks, including but not limited to:</strong></p>
<ul>
<li>copy editing</li>
<li>researching</li>
<li>brainstorming heds and deks</li>
<li>pitching story ideas</li>
<li>writing brief articles based on an assigned theme or topic</li>
<li>suggesting feedback for improving web site content or social media presence</li>
</ul>
<p><strong>What are editors looking for?</strong></p>
<p>They’re looking for strong writing, editing, and researching skills. Familiarity with the publication and its audience as well as the ability to capture the right tone is a must.<br />
<strong><br />
Here are some sample questions from women’s magazines:</strong></p>
<ul>
<li>Please suggest 3 FOB ideas for the beauty section. Include sample hed and desk.</li>
<li>Fix the HTML code on the following. [removed for confidentiality purposes]</li>
<li>Edit the following text as you wish for content, length, etc. [removed for confidentiality purposes]</li>
<li>Write answers to the following Q&amp;A (this is make sure you get the tone of the magazine): Are there any ways to get lush lashes besides mascara?</li>
<li>Write a 150-200 word blog entry for our celebrity style blog. Make sure both the trend and the celeb are current and trendy. Please make sure to include 2-3 questions about the post that will make the reader want to post comments.</li>
<li>Pitch 2 slideshow ideas — one for fashion, one for beauty — that would work well on our site. Include a hed, dek, and brief intro.</li>
</ul>
<p><strong>Here are some sample questions from teen magazines and websites:</strong></p>
<ul>
<li>Write a full set of horoscopes — one for each sign.</li>
<li>Come up with three questions you would ask guys for on-the-street interviews.</li>
<li>List 2-3 upcoming bands we could feature.</li>
<li>Pitch two &#8220;real girls&#8221; who have a crazy story (she got skin cancer from tanning, abducted by her boyfriend, survived a burglary or abuse, etc.) that our readers can learn from. She must be between the ages of 16-22, live in the US, and not have had her story publicized over other media outlets.</li>
<li>Write a 100-word blurb on an item that epitomizes a trend that you love right now, and include a link to the item.</li>
<li>Based on an interview with [celebrity], write an article for our fitness blog. (Requirements: 400-word limit, suggest a juicy hed, and end with 1-2 questions that will encourage reader comments.</li>
<li>Please suggest one quiz idea for the site. It can be about guys, school, fashion, or health, or life. Include the title, a hed and dek, and a sample question.</li>
<li>Please offer your feedback of our site. What do you like? What would you change?</li>
</ul>
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		<item>
		<title>June 5, 2009 — Links We Love</title>
		<link>http://inkwired.com/2009/06/6509-links-we-love/</link>
		<comments>http://inkwired.com/2009/06/6509-links-we-love/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 20:02:27 +0000</pubDate>
		<dc:creator>Teresa Wu</dc:creator>
		
		<category><![CDATA[Links We Love]]></category>

		<category><![CDATA[columbia]]></category>

		<category><![CDATA[espn]]></category>

		<category><![CDATA[future of journalism]]></category>

		<category><![CDATA[journalism]]></category>

		<category><![CDATA[journalism school]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://inkwired.com/?p=41</guid>
		<description><![CDATA[
&#8220;Columbia Journalism School Graduation Speech&#8221;: Nick Lemann challenges Columbia J-School graduates to reinvent journalism as we know it.
&#8220;News Flash From the Future: What Will Journalism Look Like?&#8221;: Thought leaders at the global design firm IDEO envision what our beloved industry will become.
&#8220;ESPN Bets Sports Fanatics Will Pay for Online&#8221;: ESPN The Magazine will start charging [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><strong><a href="http://www.shirky.com/weblog/2009/05/guest-post-of-sorts-nicholas-lemann-at-columbia-journalism-school-graduation/">&#8220;Columbia Journalism School Graduation Speech&#8221;</a>:</strong> Nick Lemann challenges Columbia J-School graduates to reinvent journalism as we know it.</li>
<li><strong><a href="http://www.fastcompany.com/article/news-flash-future?partner=homepage_newsletter">&#8220;News Flash From the Future: What Will Journalism Look Like?&#8221;</a>:</strong><strong> </strong>Thought leaders at the global design firm IDEO envision what our beloved industry will become.</li>
<li><strong><a href="http://www.businessweek.com/magazine/content/09_24/b4135072008154.htm">&#8220;ESPN Bets Sports Fanatics Will Pay for Online&#8221;:</a></strong> ESPN The Magazine will start charging for web content this summer. The question is&#8230; will loyal readers bite?</li>
<li><strong><a href="http://mashable.com/2009/06/05/twitter-journalism-school/">&#8220;Everything I Need to Know about Twitter I Learned in J-School&#8221;:</a></strong> Ann Handley of MarketingProf looks to her J-School past to successful tweeting.</li>
<li><strong><a href="http://www.beet.tv/2009/05/twitter-is-breaking-news-but-we-need-journalists-biz-stone.html">&#8220;Twitter is Breaking News, but &#8216;We Need Journalists&#8217;&#8221;:</a></strong> Twitter cofounders Biz Stone and Evan Williams insist journalists are still necessary to provide the context around breaking stories.</li>
</ul>
]]></content:encoded>
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		<item>
		<title>5 Questions with Noel Duan — MissCouturable.com</title>
		<link>http://inkwired.com/2009/06/5-questions-with-noel-duan-misscouturablecom-teen-blogger/</link>
		<comments>http://inkwired.com/2009/06/5-questions-with-noel-duan-misscouturablecom-teen-blogger/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 21:58:28 +0000</pubDate>
		<dc:creator>Teresa Wu</dc:creator>
		
		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[fashion]]></category>

		<category><![CDATA[fashion bloggers]]></category>

		<category><![CDATA[noel duan]]></category>

		<category><![CDATA[teen bloggers]]></category>

		<guid isPermaLink="false">http://inkwired.com/?p=32</guid>
		<description><![CDATA[

At age 18, Noel Duan is just another recently graduated high school senior — oh, and she&#8217;s the blogger behind MissCouturable.com, one of the most popular teen lifestyle and fashion blogs on the web. 

1. Give us a brief history of MissCouturable.com.
I started the blog August 2007 because I was getting bored the summer before [...]]]></description>
			<content:encoded><![CDATA[<div class="im"><a href="http://misscouturable.com"><img class="alignnone" src="http://3.bp.blogspot.com/_3aDtCfJMArk/SiaTQQ3Ze6I/AAAAAAAABrg/S_ucQTr_16c/s400/mclogo1.jpg" alt="" width="300" height="199" /></a></div>
<div class="im"><strong><em><br />
At age 18, Noel Duan is just another recently graduated high school senior — oh, and she&#8217;s the blogger behind <a href="http://misscouturable.com">MissCouturable.com</a>, one of the most popular teen lifestyle and fashion blogs on the web. </em></strong></div>
<div class="im"><strong><br />
1. Give us a brief history of MissCouturable.com.</strong></div>
<p>I started the blog August 2007 because I was getting bored the summer before my junior year of high school. I had just gone to New York City for journalism camp and I was interning for a local fashion designer back at home, so I was bursting with the desire to write and learn more about fashion. In the beginning, I was definitely very unpolished in my ideas and writing and very uncertain of what direction the blog was going to take — the truth is, there are tons of fashion blogs out there and it&#8217;s very hard to stand out without adding a personal touch.</p>
<p>So I stopped blogging shortly after I began the blog because I didn&#8217;t know what direction it was going to take. I started writing extensive and frequent <a href="http://www.facebook.com/" target="_blank">Facebook</a> notes (since I figured my friends would at least read them if they were tagged, ha) — and I ended up getting a lot of positive feedback not just from friends, but from acquaintances!</p>
<p>I realized then that <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> could still be about fashion — but it could also be a lot more personal. My lovely readers wanted to know how I was doing in New York City (I was living alone for two months), how my internship at <em>Seventeen</em> was going, and what <em>I</em> was thinking and wearing.</p>
<p>I mean, I could say that <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> is about fashion and <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> is about me — but I like to think that Miss Couturable is a blog for the dreamers out there who aren&#8217;t afraid to pursue their dreams and look dapper while they&#8217;re at it.</p>
<div class="im"><strong>2. How did you promote your blog and build your blog audience?</strong></div>
<p>I almost gave up on blogging when I began <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> because I wasn&#8217;t getting any feedback. That was a BIG mistake. Unless you&#8217;re Kanye West, you&#8217;re going to have to put some effort into promoting your blog. I joined a lot of blog networks and directories, from the general ones such as <a href="http://www.bloggernity.com/" target="_blank">Bloggernity</a> to the fashion-focused ones such as <a href="mailto:http://independentfashionbloggers.org/" target="_blank">Independent Fashion Bloggers</a> and <a href="http://www.coutorture.com/" target="_blank">Coutorture</a>. However, most of my success in building my audience came from commenting on the blogs I really enjoy reading and emailing my favorite bloggers to ask if they&#8217;d be willing to give my wee blog a chance and link back to me on their blogroll. I was also a finalist for &#8216;best teen weblog&#8217; in the 2008 <a href="http://2008.bloggies.com/" target="_blank">Bloggies</a>. I also made sure my blog was listed in search directories such as <a href="http://www.yahoo.com/" target="_blank">Yahoo!</a>. Increasing your online presence in general can promote your blog — just make sure you have a link to it on your <a href="http://www.twitter.com/" target="_blank">Twitter</a>, <a href="http://www.facebook.com/" target="_blank">Facebook</a>, or <a href="http://www.linkedin.com/" target="_blank">LinkedIn</a> profile.</p>
<p>Technicalities aside though, I think building a blog audience involves a personal connection with the readers. While the bulk of my readers are teenage girls, I have a lot of preteens, women in their 20s, and even moms who read my blog! I&#8217;ve actually gotten a few messages from guys who read my blog too, some who are interested in fashion but many who aren&#8217;t. It&#8217;s so important to reply back to emails, to answer questions, to let your readers know that you care (and trust me, I have some pretty awesome readers). <em>That&#8217;s </em>how your build an audience — not through blatant spam linking, but through being as interested in your readers as they are in you.</p>
<div class="im"><strong>3. Tell us about the ways blogging has changed your life.</strong></div>
<p>I have the hardest time explaining to some of my peers why I love blogging so much! I can&#8217;t pretend it&#8217;s journalism (for the most part), but I just adore writing and socializing and fashion — so it works out, no? Contrary to popular belief, I didn&#8217;t even list my blog on my resume when I got my fashion internship at <em>Seventeen</em>. However, I now list my blog on my resume, just in case the potential employer would like to learn more about me. I have gotten to know some prominent bloggers (meeting some too!) from around the world and even a few editors. I don&#8217;t really think of these encounters as &#8220;networking&#8221; though; getting to know people around the world is just a perk of the blogosphere.</p>
<p>Blogging has also taught me to toughen up a lot. Putting yourself out there on the internet (especially with a publicized blog) means negative criticism and lots of anonymous insults is inevitable. I&#8217;ve received two-page long emails full of insults and disgust at me too.</p>
<p>While I never bawled my eyes out, I used to be hurt by these words and sometimes they&#8217;d cause me to reply back — which is pointless. It&#8217;s more important to remember that the people who insult you and make assumptions about you don&#8217;t know you personally as your friends and family do. You just can&#8217;t change the minds of people who already have their heads wrapped around a certain idea of you. I&#8217;ve become much more confident due to blogging because I&#8217;ve realized just how important and wonderfully irreplaceable my life <em>outside</em> of the blogosphere is.</p>
<p>However, I keep up <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> because of my readers. I&#8217;ve received emails from them telling me how I&#8217;ve inspired them to pursue their dreams — I&#8217;ve even received emails from them telling me about their problems and insecurities. It&#8217;s devastatingly beautiful to know that wherever we are in the world, whoever we are in the world — we just want to be heard.</p>
<div class="im"><strong>4. What other blogs do you read?</strong></div>
<p>Oh gosh, I read so many blogs — way more than what&#8217;s listed on my blogroll. I want to list these blogs by category, but I can&#8217;t because fashion blogs can be more than fashion blogs and personal blogs can be more than everyday mundanity! Can we just take a look at <a href="http://www.misscouturable.com/" target="_blank">my blogroll</a> instead? I read blogs that inspire me, that make me laugh, and that make me think. And sometimes make me green with envy, heh.</p>
<div class="im"><strong>5. What are your goals for MissCouturable.com?</strong></div>
<p>I&#8217;m just hoping to have a lot of fun with <a href="http://www.misscouturable.com/" target="_blank">Miss Couturable</a> this year. Let&#8217;s just say, the blog isn&#8217;t disappearing anytime soon! Being a second semester senior (&#8217;09!) I&#8217;ve had more time to blog and take it in the direction I want it to go.</p>
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		<title>Landing Your First Mag Internship: It’s Not as Hard as You Think</title>
		<link>http://inkwired.com/2009/01/landing-your-first-media-internship-it%e2%80%99s-not-as-hard-as-you-think/</link>
		<comments>http://inkwired.com/2009/01/landing-your-first-media-internship-it%e2%80%99s-not-as-hard-as-you-think/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:39:10 +0000</pubDate>
		<dc:creator>Teresa Wu</dc:creator>
		
		<category><![CDATA[Advice]]></category>

		<category><![CDATA[career]]></category>

		<category><![CDATA[clips]]></category>

		<category><![CDATA[cover letter]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[internships]]></category>

		<category><![CDATA[interview]]></category>

		<category><![CDATA[network]]></category>

		<category><![CDATA[resume]]></category>

		<category><![CDATA[thank-you notes]]></category>

		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://inkwired.com/?p=7</guid>
		<description><![CDATA[So you want to intern at Maxim. Vogue. Wired. It’s intimidating to think about interning at big-name places, but it’s not as hard as you think it is.
Every publication has interns, and all of those interns started at the bottom, too. So why can’t the next Entertainment Weekly intern be you? Here’s a basic guide [...]]]></description>
			<content:encoded><![CDATA[<p><strong>So you want to intern at <em>Maxim</em></strong><strong>. <em>Vogue</em></strong><strong>. <em>Wired</em>. It’s intimidating to think about interning at big-name places, but it’s not as hard as you think it is.</strong></p>
<p><strong>Every publication has interns, and all of those interns started at the bottom, too. So why can’t the next <em>Entertainment Weekly</em> intern be you? Here’s a basic guide to landing your first magazine internship.</strong><br />
<strong><br />
1. Get experience — and clips. </strong>It’s okay to start small. Work for your school newspaper or magazine — you’ll learn to brainstorm story ideas, to work under deadline, to write in AP style, and to ask good questions in an interview. Interested in music? Ask your editors for entertainment stories. Write for free for blogs and websites. Build your clips base so that you have a wide selection of strong writing to show any editor.</p>
<p><strong>2. Work your network.</strong> If you don’t have one, start! Before you even see official internship listings or program applications available, email the editors to introduce yourself, express interest, and ask about opportunities — be respectful, and you’ll be remembered when editors are going through their many applications later on. Tip: Most editor email addresses follow a standard format. (And if you can’t find or figure out his or her email address, really, are you a journalist!?)</p>
<p><strong>3. Have a kickass resume and cover letter.</strong> You would be surprised at how many resumes and cover letters are emailed in with tiny typos or grammatical errors. Plenty of people don’t bother to tailor each cover letter to the exact publication and exact internship position they’re applying for. You should. You’ll probably get better results from sending out three polished applications than 20 mediocre ones.</p>
<p><strong>4. Make your interview the final sale. </strong>Be sharp, articulate, and prepared for any question that’s thrown your way. Nothing reinforces an editor’s opinion of your strong resume and cover letter like a stellar interview.</p>
<p><strong>5. Send a thank-you note. </strong>A well-executed thank-you note can make or break you. I’ve heard differing opinions on email vs. handwritten card, but why not send both? Show you appreciate the editor’s time. A handwritten note that arrives a couple of days later can serve as just another positive reminder of you, you shiny star you.</p>
<p><strong>6. Be outstanding.</strong> If you can’t demonstrate that you’re bright, motivated, and highly competent through the application and interview process, how can the editor hope you will be for the several months he or she has to work with you? Make yourself stand out from the standard applicant on paper, whether that’s with your superb research skills or your web savvy. Give the person hiring something that clearly sets you apart from the rest — and I don&#8217;t mean a perfumed resume.</p>
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		<title>6 Reasons to Start a Blog (Seriously)</title>
		<link>http://inkwired.com/2009/01/6-reasons-to-start-a-blog-seriously/</link>
		<comments>http://inkwired.com/2009/01/6-reasons-to-start-a-blog-seriously/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:33:09 +0000</pubDate>
		<dc:creator>Teresa Wu</dc:creator>
		
		<category><![CDATA[Advice]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[network]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[online media]]></category>

		<category><![CDATA[passion]]></category>

		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://inkwired.com/?p=3</guid>
		<description><![CDATA[You&#8217;ve heard it again and again: You should start a blog. You think about doing it, but something keeps holding you back. Maybe you just can&#8217;t stand the thought of your mom commenting. Or HTML makes your head hurt. And if your future employers come across it, well, God forbid&#8230;
Starting a blog is the simplest, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>You&#8217;ve heard it again and again: You should start a blog. </strong>You think about doing it, but something keeps holding you back. Maybe you just can&#8217;t stand the thought of your mom commenting. Or HTML makes your head hurt. And if your future employers come across it, well, God forbid&#8230;</p>
<p><strong>Starting a blog is the simplest, most cost-effective way to stand out from a crowd. </strong>But still, plenty of aspiring journalists and writers aren&#8217;t doing it, whether it’s because they don’t see the advantages or because they’re afraid of putting too much of themselves online. Contrary to popular belief, blogging doesn&#8217;t necessarily have to be just an “online diary” — it can be an extension of your resume that serves to showcase your skills.</p>
<p>As everything moves from print to online, blogging also shows that you understand the web space and are a participant in new media, which is something more and more editors are looking for. (Nowadays, just knowing the AP stylebook isn&#8217;t going to cut it anymore — especially if you don&#8217;t even know how to &lt;b&gt;bold&lt;/b&gt; something!)</p>
<p><strong>Here are six reasons you should start a blog today. (Really. Like, today.)</strong></p>
<p><strong>1. Develop your voice. </strong>Writing in a blog provides you with an outlet for expression. It helps you hone your written communication skills, find a writing style that is comfortable for you, and get a feel for the topics that are of greatest interest to you.</p>
<p><strong>2. Brand yourself. </strong>Blogging is a great marketing and communications tool. It allows you to establish your name and represent yourself online in a way that you want to be represented. If recruiters or employers Google search you, the information that comes up about you should be the information you put out there, not what your 7th grade kickball partner wrote about you in his LiveJournal. Though I&#8217;m sure that was very positive too.</p>
<p><strong>3. Demonstrate your passion. </strong>Think of blogging as a test run for real publishing. If you regularly update your blog with solid content, you’re showing future employers that you’re genuinely interested in and well-versed in a certain topic. Blogging will help you figure out what kind of content your readers like and what kind of images work well with your text. And if you — gasp — have commenters, it shows people actually care about what you have to say.</p>
<p><strong>4. Learn accountability. </strong>When you originally start a blog, you will have to write almost daily to grow your audience and keep readers coming back. Blogging shows employers you have the motivation and the self-discipline to write about a topic frequently and engagingly.</p>
<p><strong>5. Become an expert. </strong>Writing around a certain topic, whether it’s street fashion or green technology or gadgets — will help you learn more about the field you’re covering. In order to stay on top of industry trends, you’ll constantly be reading other blogs and news sources, which will keep you sharp and informed, as an editor or reporter should be.</p>
<p><strong>6. Build your network. </strong>By blogging, you put yourself out there for an unknown audience. Through sharing your experiences and expertise, you will be able to connect to like-minded people who blog about similar topics. You are able to give something to the community, which will reward you in turn. Most of all, your blog’s legitimacy will help you gain access to professionals at the forefront of their fields.</p>
<p><strong>So go forth, young Padwans. Start a blog on <a href="http://wordpress.com">Wordpress</a> or <a href="http://blogger.com">Blogger</a> today!</strong></p>
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