Your Destination Way

Building links to your website

2009-03-24T07:52:00.001+07:00

Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger" upgrade.

Let's start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

So, back to the question "Does having inbound links to your site help your site's credibility", and hence visibility when searched. The broad answer to this question is "yes", but with a number of very important caveats which we will cover in the other sections.

OK, so backlinks are basically good, especially from high ranking sites, so how do we get them? The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of time and effort on your part. But don't worry, when anyone tries to build a level playing field there are always people out there that will provide work-arounds.

The first one was reciprocal links, whereby you say that you will link to a site if they also link to you. That's stretching the original idea, but it's not too bad because how many of these sort of links are you going to set up? Well, actually, some people have created thousands of such links between sites, maybe not what Google initially intended!

But then, due to the emphasis Google placed on link popularity, the concept of link farms was born. These are sites that link to other sites purely to increase the links to the site. Pay a few dollars and get thousands of links to your site. Too good to be true - you bet. Google hates link farms and sees these links as spam and will actively penalise sites that use such links. So, the first rule of linking is do not use link farms. The second rule is do not use lots of reciprocal links, Google can easily check this and the "Jagger" update that is currently rolling out seems to be particularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether "themed" links will be treated in the same way. "Themed" links are links to sites that are very closely aligned to the same primary topic as your own site. If you think about this, it makes a lot of sense and is much more likely to be based on real content-based linking.

We believe another area Google is focusing on is how quickly your site gains backlinks. If your site is one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the third rule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying to ensure fairness and that's why new sites are often held back in the results pages.

Finally, we should mention the sites that will improve your ranking - the Directories. There are many of these, but the most important is DMOZ, also known as the ODP. DMOZ is the Open Directory Project and is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It's Pagerank is 9 and hence a link from DMOZ will help your site. We recommend that everyone visits http://dmoz.org and attempts to get listed, it's free. The Yahoo directory is also important and free for non-commercial sites, but $299 a year for business.

So, in summary, by far the best way of getting links is by having a quality site that other people want to link to. So again, we are back to content. If you provide quality information, over time, more and more sites will link to you, and if they are in the same business sector as you, so much the better.

And now a poem

Written by my partner, reflecting the Jagger update.

Just when you thought it was safe,
To step once more into the water,
Google throws in an undertow,
For doing things you didn’t oughta,
Just when the surfboard is glistening,
And you're ordering champagne,
Google has been quietly listening,
And feels you need more pain,
Those link farms you visited,
Weren't health farms after all
Reciprocal now is the term
For what Big G's doing to you all,
Your trillions of two way linkages
Now millstones to make you stagger,
Your new nightmare shrinkages,
Brought to you today by Jagger,
A strident voice proclaiming links,
Are running quickly out of time,
Under the boardwalk of history,
Lying decimated all down the line,
This will not be the last time,
That your website is torn and frayed,
That Google will paint it black,
Or the devils sympathy card is played,
Just shine a light on your website,
Is it still under your thumb?
Or is it hijacked like flight 505,
By others who would become,
Your link promoting partners,
Who just ask your link return,
And now you owe the reaper,
And your harvest starts to burn,
Simmering in the torrid glare,
Of a Google bent on being cool,
Where everyone should fight fair,
Everyone obey the golden rule,
And slowly and inexorably we move,
Out of shadow and into light,
With every upgrade evening up,
The distance twixt wrong and right,
And every route 66 drives towards,
Eliminating devious spam-like crimes,
And ever inexorably inches forward,
Towards its own stated guidelines.

About the author:
John Fowler trained as a Mathematician and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via http://www.seo-gurus.co.uk

You need a spyware remover

2009-03-24T07:47:00.000+07:00

If you use the internet, “There is over 90% chance your computer is infected with spyware” - Source CNN.

Just think about it. You probably have a t least one, if not more computers in your home. Most computers today have internet access. And if you receive email from others and surf to a couple of sites can you be almost completely sure you have some kind of spyware installed in your computer.

How dangerous are spyware?

Let me give you a short list of things spyware can do,

• Spyware can run completely hidden on your computer
• It can slow down your computer a lot
• It can spy on you and send everything you type to someone else
• It can record everything you do, allowing someone to see it later
• It can spy on you and send account information, passwords, credit card numbers and similar to a third party.
• It can “steal” files, pictures, videos and more from your computer

Some spyware will do just a few things and others everything from the list above, and more.

You must keep your computer clean from spyware or risk loosing personal information, financial information or even your private photos or family videos.

Run a spyware scanner regularly to clean out any spyware that may have sneaked their way into your computer. Do note that antivirus software (even the most expensive ones) have problems to keep spyware out. So get a good anti spyware software and use it!

No matter what the spyware's purpose really is, the bottom line is that at the very least it will cause you countless hours of problem solving and slow downs on your computer.

Scan your PC now to make sure it is clean. If you find anything, avoid using any credit cards or visit your bank until the PC is cleaned with a top anti spyware software.

To get more information and a see our Top Three list over spyware removal software with free downloads, please visit our site.

About the author:
Kenth Nasstrom runs a site with more information about spyware and adware. You will also find an updated top three list over marketing leading anti spyware software there.

http://www.free-spyware-remover-reviews.com/

Search engine optimization history

2009-03-24T07:39:00.000+07:00

Webmasters today spend quite some time optimizing their websites for search engines. Books have been written about search engine optimization and some sort of industry has developed to offer search engine optimization services to potential clients. But where did this all start? How did we end up with the SEO world we live in today (from a webmaster standpoint seen)?

A guy named Alan Emtage, a student at the University of McGill, developed the first search engine for the Internet in 1990. This search engine was called "Archie" and was designed to archive documents available on the Internet at that time. About a year later, Gopher, an alternative search engine to Archie, was developed at the University of Minnesota. These two kinda search engines triggered the birth of what we use as search engines today.

In 1993, Matthew Gray developed very first search engine robot - the World Wide Web Wanderer. However, it took until 1994 that search engines as we know them today were born. Lycos, Yahoo! And Galaxy were started and as you probably - two of those are still around today (2005).

In 1994 some companies started experimenting with the concept of search engine optimization. The emphasis was put solely on the submission process at that time. Within 12 months, the first automated submission software packages were released. Of course it did not take long until the concept of spamming search engines was 'invented'. Some webmasters quickly realized that they could swamp and manipulate search results pages by over-submission of their sites. However - the search engines soon fought back and changed things to prevent this from happen.

Soon, search engine optimizers and the search engines started playing some sort of a "cat and mouse" game. Once a way to manipulate a search engine was discovered by the SE-optimizers they took advantage of this. The search engines subsequently revised and enhanced their ranking algorithms to respond to these strategies. It was clear very soon that mainly a small group of webmasters was abusing the search engine algorithms to gain advantage over the competition. Black Hat search engine optimization was born. The unethical way of manipulating search engine resulted in faster responses from search engines. Search engines are trying to keep the search results clean of SPAM to provide the best service to customers.

The search engine industry quickly realized that SEO (Search Engine Optimization) as an industry would not go away, and in order to maintain useful indexes, they would need to at least accept the industry. Search engines now partially work with the SEO industry but are still very eager to sort out SPAMMERS that are trying to manipulate the results.

When Google.com started to be the search engine of choice for more than 50 f the Internet users it was highly visible to anyone in the industry that search engine spamming had reached a new dimension. Google.com was so much more important to the success of a website that many webmasters solely concentrated on optimizing their sites for Google only as the payoff was worth the efforts. Again - Black Hat SEO took place, pushing down the honest webmaster and their sites in search results delivered. Google started fighting back. Several major updates to Google's algorithms forced all webmaster to adapt to new strategies. Black Hat SE-optimizers but suddenly saw something different happening. Instead of just being pushed down in the search results their websites were suddenly completely removed from the search index.

And then there was something called the "Google Sandbox" to show up in discussions. Websites either disappeared into the sandbox or new websites never made it into the index and were considered in the Google Sandbox. The sandbox seemed to be the place where Google would 'park' websites either considered SPAMMY or not to be conform with Google's policies (duplicate websites under different domain names, etc.). The Google Sandbox so far has not been confirmed or denied by Google and many webmasters consider it to be myth.

In late 2004 Google announced to have 8 billion pages/sites in the search index. The gap between Google and the next two competitors (MSN and Yahoo!) seemed to grow. However - in 2005 MSN as well as Yahoo! Started fighting back putting life back into the search engine war. MSN and Yahoo seemed to gain ground in delivering better and cleaner results compared to Google. In July of 2005 Yahoo! Announced to have over 20 billion pages/sites in the search index - leaving Google far behind. No one search engine has won the war yet. The three major search engines however are eagerly fighting for market share and one mistake could change the fortune of a search engine. It will be a rocky ride - but worth watching from the sidelines.

About the author:
Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at http://www.webhostingresourcekit.com and http://www.highlandsranch.us

When adsense goes awol

2009-03-24T07:37:00.002+07:00

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.

Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.

Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic.

This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs.

Making money online

2009-03-24T07:37:00.001+07:00

"Earn a six figure income from your home online with hardly any work!" How many times have you come across a website or e-mail saying something like this? Chances are it happens a lot. Obviously it's not true, but we all wish it was. That doesn't mean that there's not money to be made online. The net is probably the best place to sell products.

With that in mind, all you need are products. The best part of it all is that you don't have to create the products. There are a number of wholesalers list online right now for free (don't pay for these) that can get you on your way to selling. You can even do what is known as dropshipping. That's when customers pay you for their orders and then you make the same order to the wholesaler at a discount. The wholesaler then ships the products. You never have to deal with the products directly. Tangible products aren't the only things you can sell either. Digital content is in high demand right now. This includes music, movies, pictures, software, ebooks and more. In fact I sell an original ebook of the best free adult sites from my website at: http://alladult.selectedsex.com

The idea was to combine the biggest industry online with an easy to deliver ebook while still giving the viewer relevant content. Another way to sell products is through ebay. Using ebay you don't need to have a website to sell. Always be careful though. Make sure to check user feedback and ask questions if your not sure. If your still uneasy use an escrow service. They will let you know if the other person's payment goes through before sending your product. These are just some ways to make money online. I can't guarantee it'll be easy and that you'll be making six figures, but if you have the determination to do the proper research you can make a descent living online. Good luck.
About the author:

I spent a lot of time researching the possibilty of making a living online, with my limited knowledge of the internet. This site is the fruit of that research: AllAdult

Get viral

2009-03-24T07:35:00.000+07:00

Hey, using eBooks, eReports and eCourses is a fantastic way
to build a list.

You can use these things as an "incentive" for joining your
affiliate program, as a "thank you" for visiting your site,
a "bonus" when someone purchases a product/service from
you. The possibilities are endless!!

Many eBusiness people use them, however, some are making
TWO HUGE MISTAKES when they do use them. Here is
what they do...

1. They upload these things to their site and publish the
download link WITHOUT capturing an email address and
name.

The WHOLE POINT of using this "stuff" is to build a list.
YOU CAN'T MARKET TO A GHOST!!! Instead of uploading
your items to your server and just publishing the download
link, work smarter... Set yourself up with a mini-site where
you can direct people to and for the PRICE of their email
address and name, they can have the download link sent
to them.

NOW you have a warm body to market to AND you know
what they are interested in.

2. They don't take advantage of customizing eBooks, etc
with THEIR OWN links.

You want your marketing efforts to pay off for YOU. If
you are giving away an eBook with someone else's links in
it then all your marketing is paying off for the person
whose links are inside. WHY ARE YOU DOING THAT??

There are tons of people out there falling into that trap.
However, right now YOU'RE my concern. If they want
to not bother spending a little extra and purchase a
customization license that's their downfall. Actually,
we want those people because if they distribute our
eBook with our links inside, great...they are marketing
for us.

But YOU..no, no, no my friend. You are into working
smarter...not harder. So ensure that if there is a
customization license and if you can afford it, then
upgrade to it. Get your links, site name, url and in
some cases ads in the books, courses and reports
you are giving away.

THEN encourage those who do request your reports,
etc to give them away to their networks, downlines and
associates. Your links and info are laced within and
when people open it they see YOU and THAT'S WHAT
YOU WANT ;o)

Here are two products which have customization licenses
available, which won't break the bank.

1. "How To Turn A Simple Sign Up Process Into An...
Unstoppable Income Stream." (eBook)
http://www.profitspace.com/book.html

2. "How To Guarantee eBusiness Success" (eCourse)
http://www.profitspace.com/success/cust.html

A "mini-site" is included so all you have to do is paste in
your autoresponder address or web form and you are good
to go.

Viral marketing is the most cost effective marketing tool
we have. An eBook or eCourse laced with your links inside
can end up in more places than you could dream possible,
and of course reach on your own.

Use viral marketing to its FULLEST and get it pulling for
you and your ebusiness ;o)

About the author:

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Imagine What You
Could Accomplish With a Marketing Coach in Your Back
Pocket! Take the test drive
http://www.profitspace.com/coach

Fed up with eBay?

2009-03-04T06:30:00.000+07:00

For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.

However, it is important to remember that eBay is not the 'be all and end all' - there is a much bigger online world out there. My reason for mentioning this is that I have spoken to three people this week who each make a decent full or part-time income on eBay but who are fed up with it and looking to move in other directions.

Having sold on eBay myself, I can understand why sellers do get tired/bored/frustrated with the auction site - it is highly competitive and it takes an incredible amount of hard work to succeed. In addition, it is normally the case that the more successful you become, the harder you have to work. Listing auctions, handling customer enquiries, packing, shipping, sourcing/buying stock, keeping up with feedback, monitoring the competition - selling on eBay is a tough job and it is no wonder that after working in this way for a few years, many people wish they were back in the land of the employed!!

Don't get me wrong, there is good money to be made on eBay for anyone willing to put the effort in and many people enjoy trading on this huge auction site. But it isn't for everyone.

Having spoken to numerous eBay sellers in the past, it seems to me that of the ones that don't enjoy working on eBay, the particular task that they enjoy the least is the packing and shipping of products. Funnily enough, this is exactly the bit of trading that I grew to dislike too.

I (and the sellers I have spoken to) didn't have a problem with creating sales descriptions, dealing with emails, collecting payment (naturally!) and the other administrative tasks involved in running an online business. But wrapping things up and taking them to the post office is something completely different and for me and many others that's where it all started to fall apart :-)

As I said at the beginning of this article, if you are getting fed up of doing the eBay 'thing' or if you just don't fancy the idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid of the one aspect of eBay trading that I didn't enjoy - the packing and shipping - and start to produce and sell digital products which could be delivered to the customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don't have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).

Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune off the back of eBay without ever having sold a single product on the auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and if the idea takes off, there are 135 million registered users on eBay to market to!

eBay provides a wonderful opportunity for hundreds of thousands of people but it isn't for everyone and if you find yourself frustrated/bored with the same old routine everyday, start to look for something outside of the eBay world.

About the author:

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

Blogs for kids

2009-03-04T06:27:00.001+07:00

Flush out the writer in children. Blogging could draw out a young writer and open doors to their future. Consider encouraging your child to start blogging!

Children love having an audience. The instant recognition and approval that comes from a crowd just can't be beat. Employing blogs to help develop good spelling habits, grammar skills, and develop a love for writing at a young age is an innovative concept that has potential benefits:

Benefits
1.) Responsibility/Commitment - Daily Posts
Regular updates require children to be disciplined and responsible.

2.) Communication - Increased Communication with Friends and Relatives
Blogging or journaling gives children the opportunity to connect with relatives who might live some distance away, communicating important timely issues.

3.) Technology - Exposure to Internet Technologies
Children are growing into technology-laden world. Exposure to innovative Internet technology will help them with communication skills and résumé-building.

4.) Improved Writing Skills
When presented with an audience, children will want to present their "best" work.

5.) Improved Editing Skills
Proofreading is an important skill that is difficult to teach. Editing of daily entries will help children learn how to present their ideas clearly and professionally.

6.) Improved Spelling
Automated spell-checking helps children be aware of spelling errors when they occur.

7.) Typing
Getting children acquainted with keyboards at a young age will help them become familiar with their layout and function, quickly making them proficient typists.

Resource for Blogging Information - http://www.blog-connection.com

Because blogging involves the Internet, parents and teachers should also take the opportunity to educate youngsters about the dangers of the Internet. The Internet is global in its reach and developing safe Internet habits at a young age is critical. Remind children not to disclose personal information including names, addresses or location of events they plan to attend.

Staying Safe Online - http://www.small-business-software.net/staying-safe-online.htm

About the Author:

Sharon Housley manages marketing for the NotePage http://www.notepage.net and Feed For All http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Paid Online Surveys - An Easy Way To Make Money At Home

2009-03-04T06:25:00.000+07:00

Doing paid online surveys is a very easy way to make money at home. I'd rank this occupation as second in simplicity only to getting paid to autosurf - there simply cannot be anything easier than logging into a website and allowing advertisers' websites to scroll across your computer screen - doing paid online surveys does take a little more effort but not too much and it is an enjoyable pastime.

I discovered paid online surveys by accident. I was actually using the Internet to search for a job and I had the idea of looking for work at home opportunities. It all seems a bit unreal when I look back - was there really a time when I didn't know you could get paid for doing online surveys? In those days, the only surveys I knew about were the ones I occasionally received in the post and which would promise entry into a prize draw as a reward for taking the time to complete the survey. I never did win a prize but I built up quite a collection of free pens. Now I take it for granted that email invitations to take part in paid online surveys will turn up in my mailbox on a daily basis and (the important bit) that I will get paid for completing the surveys.

One great thing about paid online surveys is the fact that you don't need any special skills to take part. As long as you have an Internet linked computer and an opinion, you are qualified. There are no right or wrong answers when it comes to surveys, the companies want to hear what you think, they don't want to test your knowledge. Most questions will permit you to answer "don’t know" or "not sure". Sometimes, you will be given multiple choices and asked to pick the closest to your viewpoint. The best survey companies without fail, try to make it easy for you to give meaningful answers.

Another great thing is that you can complete your paid online surveys at your leisure. When the invitation is sent to you, it will normally state a deadline for closure of the survey and, as long as you respond before the deadline, it does not matter when you complete the survey. As the majority of paid online surveys can be completed in 5-15 minutes, it is very easy to slot them here and there into your daily routine. You can easily do a short survey or two while you drink your morning coffee but, if you prefer, you can save up all your survey invitations and do them at midnight.

All sorts of companies, all over the world are spending a small fortune every year on advertising their products and services. In order to advertise as effectively as possible, these companies invest heavily in market research programmes to help them target their advertising. Market researchers also investigate what people might like or dislike about various products which are still in prelaunch.

Paid online surveys will quite often include a question about whether you would be prepared to test a sample of a product from their client. I've received free samples of a variety of things from chocolate, to facial soap to detergent tablets. These free samples are worth having because they are generous in quantity: they aren't the mini free sample sizes you see given away in shops. I was quite surprised when I received a full size box of detergent tablets through the post. The fact that it was a new variety of my preferred brand was an added bonus, I only wish I could get to test chocolate more often.

Paid online survey companies make payment to their members by a variety of methods. Some pay instantly via PayPal, some by cheque, some with Amazon gift vouchers, some have a points system where you earn points which you save up and later trade in for products of your choice or for cash. There will also be some surveys where the reward will be entry into a draw for a large prize.

Generally speaking, the cash payments for taking part in paid online surveys are quite small but, as each survey takes only a short time to complete, you can do several each day and build up a steady income. If you want to earn a decent amount of money, you won't do it by just joining a couple of paid online survey companies you need to sign up with a large number of them. The easiest way to do this is by joining one or more paid online survey database companies. For payment of a small one off fee, you will get access to a database of reputable paid online survey companies. Your membership will include regular industry updates and notification of any new additions to the online paid survey company database.

Another advantage of joining paid online survey companies by paying for access to a database, is that you will avoid the scam companies who are just out to harvest your details which they will then sell to anyone willing to pay. If you do a Google search for online paid surveys, you will undoubtedly notice many websites which offer a free list of survey companies and which advise that you should not pay to join a database when you can join free through their website. The owners of these websites are not philanthropists, they are affiliates for each company they list and they receive commission if you sign up through their link. They don't care how much junk mail you will get!

I made the mistake of signing up to some paid online survey companies through a couple of these websites and I very soon noticed an increase in junk mail, unsolicited marketing phone calls and emails. I also noticed the poor quality of some of the "surveys" I was invited to complete. The worst company would regularly email me a message claiming they wanted me to take part in a $50 survey on movies. I answered pages of questions about my taste in cars, holiday destinations and various other unconnected subjects. Eventually, I would be informed that I was not suitable for the $50 movie survey. All I got for answering all those questions was mail and phone calls from people who seemed to think I wanted to buy a Mercedes, go on a cruise and buy all sorts of mobile phones.

If you are looking for an easy way to make money at home, I recommend paid online surveys as an excellent place to start but beware of the scammers. The small fee (which you can soon earn back) for access to a reputable database is well worthwhile both in terms of getting paid and in avoiding the nuisance of junk mail.

About the author:
Elaine Currie has a Work From Home Directory and Survey Review at her Plug In Profit Site: http://www.huntingvenus.com for people who want to make money at home.

Paid surveys : The truth

2009-03-04T06:22:00.000+07:00

About Paid Surveys

Get paid to take surveys! Get paid for your opinion! Earn
up to $250 an hour taking surveys from your home computer!

Advertisements like these are popping up all over the place.
Classifieds, forums, newspapers, magazines, everywhere. But
the thing everyone wants to know is, "Is this real?".

The truth is... yes and no. Yes, you can actually make
money taking surveys online. No, you are not going to make
$4,500 a month doing it.

But, you can actually make some extra money every month.
$100 to $300 a month from paid surveys is not very hard to
reach. The problem is there are so many websites posing as
"paid survey" companies that it's hard to find legitimate
resources.

In the following paragraphs I will give you step by step
instructions on how to get paid taking surveys online. In 3
simple steps you can easily be on your way to getting paid
for your opinion.

STEP 1: Finding a legitimate source for paid surveys

Finding a legitimate source of information is probably the
hardest part. There are several companies that pose as paid
surveys or market research companies that will only try to
sell you something or sell your email address to third parties.
There are also several paid survey directories that you can
join. These directories charge you up to $50 for information
that is available all over the internet for free. Never pay
for a paid surveys directory. Use the search engines to find
free directories. Or try a free directory like the one at
www.wahmservice.com

STEP 2: What Paid Survey Companies To Join

There are over 600 paid survey companies you can join.
Choosing the right ones are key to getting paid for taking
surveys. Some companies will send you one every few months
while others may send you invitations everyday. There are
about 20 paid survey sites you should join when first
starting. These companies send surveys regularly and by
joining them you can almost be sure to get at least 1 paid
survey a day. After signing up for these companies you can
come back later and sign up with other companies that send
less. But just with these 20 a hundred to a few hundred dollars
a month is not impossible. These companies are:
NFO My Survey, goZing Surveys, Global Test Market, Test Spin,
Survey Savvy, Survey Spot, American Consumer Opinion, E-Poll,
Poll Cast, ECN Research, Synovate Surveys, NPD Online Research,
Pinecone Research, Harris Poll, Lightspeed Research, Ipsos
Surveys, Opinion Outpost, Greenfield Online, Nielson/NetRatings,
Consumer Link.......

STEP 3: Check Your Email, Confirm Your Memberships

Some companies will send you emails asking you to confirm
your membership. Make sure you do this. Now all you have to
do is wait for paid survey invitations daily. Sometimes more.
None of the companies listed here will spam you or try to
get you to buy anything. They are all legitimate paid
survey companies. You will find that once you have taken a
few surveys you will start receiving more invitations.Once you
get the hang of it you can go back and find other companies
to join to increase your income.

About the author:

Chris Price is an expert on market research studies. He has participated in several paid surveys, focus groups, product tests, and mystery shops. Mr. Price is the owner of www.wahmservice.com, a directory of over 500 paid survey companies with reviews of each one

Aggressive marketing

2009-02-22T10:21:00.000+07:00

If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take my advice ever again!'

My advice is - Don't *

Perhaps it's because I'm skeptical of the number of "miracle" products, "great deals", 'limited time offers' or 'incredible packages' that are advertised online every day. Perhaps it's because I have bought more products than I can possibly use for now. Perhaps it's because there are probably more people trying to sell this particular package than the number of packages that are available. Or, perhaps it's because I received an email with almost identical content from too many different sources. Whatever the reason, don't make the same mistakes as I have in the past.

* It may be a good deal. It may be exactly what you are looking for. But if you receive emails with exactly the same content from different sources, think carefully before you buy. There are some good internet marketers that I have every respect for. However, there are an increasing number of 'marketers' that show little thought or consideration for others. They will take from you but offer nothing in return. You may disagree with the last statement. If you buy a product from them and you are happy with that product and they are happy with the money earned from selling you that product it's a win-win situation.

That's all well and good until you look more closely at the process. To do this, other factors must be taken into account. These include cost, value, convenience, time, and most importantly trust. You've probably heard of the phrase. "The money is in the list". I wouldn't disagree with that and it's easy to see why many of the "big list" hitters are successful in the percentage game. But unless they offer you something more than somebody else's 'sales pitch' ignore them. Many of these people come and go. Make sure they don't go with your money.

With regard to the email in question, here is a quote from a 'trusted' ezine that I subscribe to "This is only of interest to you, Bryan, if you really need some brand new products to sell. If not, don't bother." At least, this is honest and straight to the point. I know who I'd buy from. On occasion, time may be more important than trust. If this is the case, then make sure you have a use for the product before you buy it. We are all guilty of impulse buying. It can be all too easy to buy something that will seldom, if ever, be used.

If you subscribe to an ezine or newsletter, it's often useful to keep tabs on the sender. By doing this you will learn to recognize if the content is original or simply a copy of someone else's work. You'll also quickly discover if the sender is only interested in using you as a means of earning a 'fast buck'. This is obvious if there is little or no content, excessive affiliate URLs, or emails that are repetitive or delivered more often than necessary.

If you like the newsletter or email subscription, that's great. If you don't, you can usually 'unsubscribe'. If this fails, then try 'whitelist' filtering to weed it out. If you think the email is from a spammer, then be careful. Don't click on any URL or 'unsubscribe' option, and unless you are absolutely sure of the originator, never open an attachment.

If you use eBay or PayPal, you will no doubt be aware of the fake or spoof emails that are periodically blasted out. Well, the spin cycle has begun again. A good tutorial on spoof emails and how to recognize them can be found at http://pages.ebay.com/education/spooftutorial/index.html

Tip - If you have your own website, don't use your default address for your PayPal or eBay account. Use a different address and you will quickly spot the spoof email in the 'To' line of the email.

About the author:
Bryan Quinn
ebook-site news
Provides a unique monthly ezine with a subscriber only members' area.

http://www.ebook-site.com

All about spam

2009-02-22T10:18:00.001+07:00

Feel free to reprint this article in newsletters and on
websites, with resource box included. If you use this
article, please send a brief message to let me know where
it appeared: kara333@earthlink.net

Word Count = 375
Word Wrapped to 60 characters per line
URL: http://www.karathecomputertutor.com
author photo: http://www.karathecomputertutor.com
date of copyright: March 2005

All About Spam
by Kara Glover
kara333@earthlink.net
Spam is annoying. Period. Why people would want to send all of us stupid messages about buying prescription drugs or getting some outrageously good mortgage rate is beyond me. Well, not really.

You might ignore those emails. But not everyone does. And that's why they're sent. Emails cost so little (or nothing) to send. So sending out a million of them could be a cakewalk. Let's say one out of every 1,000 recipients falls for their ploy. Someone just got 1,000 new customers!

How in the heck did those spammers get your address in the first place? Well, they actually use a variety of techniques. They use programs called spambots to search the web and pick up any email addresses that could be listed on websites. They use what's called the "Dictionary" technique, where they take a well-known email extension (earthlink.net, for instance), and make up all kinds of possible user names to go with it. For example, with me they could try the usernames "kara", "kara1", "kara2" and so on, until they can confirm one of those connected to an earthlink.net extension is a valid email address. Kinda like going page by page through the dictionary.

Ever fill out a registration form on a website and find a little checkbox, probably near the bottom, asking if you want to receive additional information, newsletters, or something of that nature? Often the box is checked, and in order NOT to receive the info, you have to UNCHECK it (or else). Well if you miss those types of boxes on the wrong kinds of sites, your email addresses may be handed to spammers on a silver platter. Well, almost. Often a zillion email addresses are sold for next to nothing to spammers on CDs. (Couldn't you almost call those silver platters?)

Many internet service providers (those guys that keep you connected to the internet so you can send and receive email) use a variety of methods to block spam before it ever gets to you. Nevertheless, we all know that some spam inevitably gets through to our inboxes. That's when we need to take a proactive stance and install some sort of software to filter it out!
© 2005 by Kara Glover

About the author:
For help on installing anti-spam software, check out this article on Kara Glover’s website: http://www.karathecomputertutor.comYou can also find more articles, tips and tutorials on topics such as Microsoft Word., Excel, and PowerPoint there. Kara is a Computer Tutor and Troubleshooter.

Internet security basic

2009-02-22T10:10:00.002+07:00

The explosive growth of the Internet has meant that thousands of people are today experiencing the joys of being online for the first time. With growth there always comes pain. Be it your growing pains as a child or the growth and development of this part of our culture called the Internet.

Firstly we need to quickly explain what the Internet is and where it came from. The Internet is the offspring of a military project called Arpanet. Arpanet was designed to provide reliable communication during global nuclear war. A vast network of interconnected computers was set up all over the world to allow the various branches of US and NATO forces to communicate with each other.

Nuclear war never came (thankfully) and the world was left with a massive network of computers all connected together with nothing to do. Colleges and universities started to use these computers for sharing research internationally. From there it grew and spread outside colleges to local homes and businesses. The World Wide Web was born and its father was a guy called Tim Berners Lee.

When you're connected to the Internet you're sharing a vast network with hundreds of millions of other users. This shared network provides resources that 15 years ago were never thought possible. Unfortunately when something is shared its open to abuse. On the Internet this abuse comes from hackers and virus creators. Their sole intent is to cause chaos and/or harm to your computer system and millions of other computer systems all over the world.

How do you combat this? You need an Internet security system. This might sound complicated but your Internet security system will be quite straigtforward being comprised of just 2 - 3 Internet security products. We'll look at each of these products in more detail now:

AntiVirus Software

The first and most critical element of your Internet security system is antivirus software. If you don't have up-to-date antivirus software on your PC you're asking for trouble. 300 new viruses appear each month and if you're not constantly protecting your system against this threat your computer will become infected with at least one virus - it's only a matter of time.

Antivirus software scans your PC for signatures of a virus. A virus signature is the unique part of that virus. It can be a a file name, how the virus behaves or the size of the virus file itself. Good antivirus software will find viruses that haven't yet infected your PC and eliminate the ones that have.

Antivirus software can only protect your computer from viruses trying to infect it via email, CD-Rom, floppy disk, Word documents or other types of computer files. Antivirus software alone will not keep your computer 100% safe. You also need to use firewall software.

Firewall Software

The use of firewall software by home computer users is a relatively new occurence. All Internet connections are a two way process. Data must be sent and received by your computer. This data is sent through something called ports. These are not physical things rather aspects of the way your computer communicates online.

Firewall software watches these ports to make sure that only safe communication is happening between your computer and other computers online. If it sees something dangerous happening it blocks that port on your computer to make sure your computer stays safe from the person who is trying to hack into your system.

An easier way to understand a firewall would be to picture your computer as an apartment complex. At the front door of this complex there is a security guard. Every person who enters the complex must pass this security guard. If the security guard recognizes the person entering as a resident he allows them to pass without saying anything. If, however, the person entering the complex is unknown to him then he will stop that person and ask for identification. If they have no business being at the apartment complex he escorts them from the building.

If you are not currently using firewall software your computer will get hacked into - that's a guarantee.

PopUP Blocker

You can get a good popup blocker at no cost. An easy way to do this is to install either the Google or Yahoo toolbar. Both of these come with popup blockers built in. Popups are not necessarily dangerous but are a nuisance and using either of these toolbars will make your life that bit easier.

A simple rule for practicing online security is: "If in doubt then don't". If you don't recognize the file, the email address, the website or if your gut feeling says "no" then don't click that button.

About the author:
This article was submitted courtesy of the Spyware
2005 - All Rights Reserved

Prefect home bases business

2009-02-22T10:03:00.000+07:00

Are you looking for a Business you can Work at Home? Did you know that a Work at Home Business is the dream of millions of Americans, and millions more world wide? It is estimated that by 2010, over 68% of us will have some kind of Home Business to help supplement our income. Plus, numerous surveys show that a Business of your own is still the #1 way for the average person to achieve financial freedom and independence.

According to Meg Whitman, CEO of eBay, 400,000 people are making a living from eBay. And, recently eBay reported $14.87 billion in annual merchandise sales with over 100 million members. With numbers like these shouldn't you be looking at eBay as your Home Based Business?

As outlined in my book "eBay Marketing Wholesale SourcePak" eBay has some staggering statistics. A Corvette is sold every 3 hours! A Diamond Ring is sold every 6 minutes! A Digital Camera is sold every 90 seconds! An Article of clothing is sold every 3 seconds! That eBay is the 4th most visited website on the Internet, and at the time of this writing has auction sites in 26 countries world wide. Pretty impressive for what started off as a small site in 1995 for collectors of Pez Dispensers.

Since then eBay has flourished into an auction site that lends itself perfectly to the Home Based Business. Why? Mainly because you can sell just about anything on eBay. Plus, operating an eBay Auction Business does not require you to have any extensive business knowledge or any elaborate computer skills. Finding items to sell on your auctions is easy as well. You can start by selling all of those unwanted items you have just lying around the house. From there some people cruise flea markets, swap meets, and second hand stores for more items to sell on eBay. And even more use Dropshippers. Using Dropshippers is a smart way to get your eBay Home Business up and running because you don't have to invest in costly inventory, store the inventory, or package and ship that inventory. Your Dropship supplier will do all of that for you. It doesn't get any easier then that!

So if you're looking for a Home Based Business, have a look at eBay. It is the largest and most exciting auction service on the Internet enabling trades on a local, national and international bases. With more than 3 million auctions running at any given time, and many millions of users, if you have something to sell you'll probably find a buyer for it on eBay.

Happy Selling!
Joe Clare.

About the author:
Joe Clare is an active Netpreneur and eBayer! He is the author of numerous articles on how to succeed on eBay! Check out his latest Best Selling eBook "eBay Marketing Wholesale SourcePak" Your Passport to Success! at http://www.ebooksnsoftware.com

Open elevator

2009-02-15T06:21:00.002+07:00

Different man and woman

2009-02-15T06:19:00.003+07:00

Choosing an affiliate program

2009-02-15T06:19:00.001+07:00

What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.

No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.

However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services. This will help you to capitalise on your investment in customer acquisition.

The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers. Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service. Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.

Some of the other factors I consider when evaluating affiliate programs include:

+ Is the affiliate program a reputable business? You can check out a business you are considering a relationship with in variety of ways. Talk to the Better Business Bureau in your local area or a similar body. In addition, I find web sites that monitor affiliate programs to be worth looking at. The best I have found is Associate Programs http://www.AssociatePrograms.com. Allan Gardyne pulls no punches and tells it as it is.

+ Does the program enable you to share in the lifetime value of the customer? Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.

+ Does the program reward you for introducing other affiliates? This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.

+ Is the supplier interested in your success as an affiliate? The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.

+ Is the commission reasonable? Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities - that way you will be better able to recoup your customer acquisition investment.

+ Are statistics provided? The higher the level of statistics provided, the better off you are. This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars. Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.

+ Are new products being developed regularly? To get the full value from lifetime commissions, new products need to be introduced on a regular basis. Without this, lifetime commissions can be worthless. Also, look for consistent high quality in new products introduced.

+ How frequently are commissions paid? The more frequently commissions are paid, the better off you are. Good quality affiliate programs will pay you monthly. In some situations, commissions are not paid until a certain level is reached. If the program you are considering has this requirement, check how many sales need to be made before the level is reached.

+ Have you read the affiliate agreement? This is a key area that you should look at. Some affiliate agreements are totally in favour of the supplier. Others are more balanced. Some agreements restrict your ability to promote similar products from other suppliers. Most agreements have anti-spam provisions. Look for agreements that are fair and that do not stack everything against you as the affiliate.

While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success.

About the author:

Article by Kevin Sinclair, CPA, of Be Successful! Business
2005 - All Rights Reserved

Affiliate Program

2009-02-15T06:17:00.000+07:00

RichTrack.com explains what affiliate marketing is all about and how much money you can make. RichTrack.com will help you to become an affiliate. RichTrack.com has reviewed the best Affiliate Program Providers (APPs) and here you can find our top APPs ranking. Also you find a lot of resources which help you to promote merchant’s products and get money in the lucrative world of affiliate marketing.

Basic Idea

Affiliate marketing is a type of marketing in which revenue sharing between online merchants and online salespeople (affiliates), whereby compensation is based on performance measures, typically in the form of sales (Pay Per Sale), clicks (Pay Per Click) and impressions (Pay Per Impressions).

Merchants run affiliate programs to generate leads and sales from other Web sites. They pay an affiliate to generate sales from a button, banner, or link placed on affiliate’s website, newsletter, e-mail or pay per click ad. For example, if a site owner signs up for any merchant’s affiliate program, he will receive banners or links from this merchant that he can place anywhere on his site. Then, if a visitor clicks on this banner or a link on his site and buys something, he will receive a commission.

The introduction of affiliate programs in the late 1990s brought Internet marketing to a new level. The first companies that offered these programs saw sales increase dramatically. These companies basically get free advertising and only pay their affiliates a percentage of the sales they generate. It's a win-win situation for the company that runs the affiliate program.

Now there are thousands of companies in hundreds of industries that will pay commissions to you for sales, leads or impressions.

How does it work?

1. First of all you are looking for products and services sold online and used an affiliate program.

2. Then you should sign up for free as a reseller (affiliate). How to become an affiliate you can find below.

3. After that you should advertise these products and services. How to promote them you can find below.

4. After all you’ll receive commission checks.

How to become an affiliate?

There are two ways to become an affiliate:

1. Some merchants have their own affiliate programs. You can join them on their sites.

2. But the most typical is to use Affiliate Program Providers (APPs). There are several large APPs. They connect a lot of merchants and affiliates in different industries. APPs collect payments from merchants and consolidate affiliate reporting and payments. For example, the affiliate places links to the merchant on their website, email, newsletter, or Pay per Click ads. When a potential customer clicks through the link they are sent to a specified page of the merchant’s site. If this potential customer buys something, fills out a form, or completes any action desired by the merchant the affiliate is gotten a commission. The APP tracks all elements of the transaction.
Joining an APP is absolutely free. You should only fill out a form. The affiliate should usually wait a few days for approval, sometimes applying is automatic. You can find the Top APPs at http://www.RichTrack.com.

Advantages

Affiliate Programs are the ideal way to get money quickly and easily online:

You don’t need to launch a new product;
You don’t need to handle any products;
You don’t need physical inventory;
You don’t need a huge investment. You can start with $10 and 2 hours a week;
You don’t need a website because you can use Pay per Click ads.

Disadvantages

The very important disadvantage is a low click-through to conversion rate.
Only a few percent of your visitors will click on a banner or link; of that percentage, a few percent will actually buy something. It can be disheartening to see that there have been thousands of visits to your site, and only small percent of them have bought something you promote.
Recommendation: If you focus on the affiliate programs to the theme of your site and the interests of your audience then the better the results you will achieve. Also text links, "odd" ads (i.e. advertising that doesn't immediately look like advertising) will generally give rise to much better results than banners or buttons.

You should be reliant on a merchant's ability to sell to the visitors the products that you're promoting. Of course you can improve the chance of a sale by effectively pre-selling the product or service, but it's still up to the merchant to close a sale. And if they don't sell anything to your visitors, you get nothing.
Recommendation: Before promoting any product you should learn it and decide for yourself: “Would I buy it?” If the answer is “Yes” that's greate, but if “No” you should look for better productsto promote.

You can find books to read first and AdWords helping tools at http://www.RichTrack.com.

About the Author

Written by Helen Peshkova, RichTrack.com.

http://www.RichTrack.com is one of the first business oriented education portals. It's the leading online business information network for millionaires. The goal of RichTrack.com is to present business content in a professional, helpful and practical format that helps you getting rich.

Google AdSense and Blogs

2009-02-10T06:07:00.001+07:00

by:Diane Nassy

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.

No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites’ Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg.

It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get.

Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do:

• Write your blog article like you normally would
• Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog.
• Click refresh a few times until Google wakes up and starts sending ads.
• If you don’t like what you see then fine-tune the article until you see the types of ads that you’re looking for.

With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure.

If you’re working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site that’s possible. OK, that’s the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com

Adsense – The Powerful Passive Income Generator

2009-02-10T06:05:00.000+07:00

by: Matt Bacak

Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.comor http://promotingtips.com

Are you spam zombie?

2009-02-10T06:04:00.000+07:00

by: Niall Roche

Over the past few years you've all become familiar with the terms spam, spam filter, whitelists, blacklists and a whole myriad of other terminology associated with the problem of spam. You now have to add a new and extremely worrying phrase to that list - spam zombie.

With the net closing in around them spammers are looking for new and more inventive ways to send out their junk email. Spam filters and challenge response systems are becoming progressively more intelligent and blocking more spam each day. What was a spammer to do? The spammers took the next step - infiltrating your PC and using it as a spamming tool.

When most of you think of the word zombie you're reminded of old B movies with groaning zombies chasing the terrified actress through a castle, swamp or whatever low cost setting the movie revolved around. Spam zombies are, however, far more real and far more dangerous.

A spam zombie is when your computer is taken over by a type of virus called a Trojan. Once this Trojan virus is on your computer it sets up an SMTP (Simple Mail Transfer Protocol) application which allows it to begin sending email directly from your PC to tens of thousands of victims. This all happens invisibly in the background and can be difficult to detect for even the experienced computer user.

How do these Trojans get onto your computer? As in most cases they come from porn, warez or similar sites. One of the first spam zombie trojans to appear became available via a link on sites promising viewers free access to a porno webcam. One click later and the Trojan is installed on your computer ready to send out spam. Phatbot and Proxy-Guzu are two of the more common Trojans used for the purpose of turning your computer into a spam zombie.

How can you check if your computer has become a spam zombie? Make absolutely certain that both your anti-virus and firewall software have current detection signatures and have been completely patched and updated. Working online without taking these necessary security precautions is simply asking for trouble.

Internet Service Providers are under huge pressure to quarantine the IP address of any computer which has been turned into a spam zombie. This is done on the basis that the ISP risks their entire IP range being blacklisted or banned by some spam filtering services or companies.

The very least you owe yourself is to run a full virus and spyware scan on your computer today. You might be unpleasantly surprised at what you'll find lurking there.

About the author:
This article was provided courtesy of Spam-site.com which reviews spam blocking software
and other anti spam utilties.

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