Nielsen Social Content Ratings, Week of Sept. 11: A Draw Springs an Upset

The 69th Annual Primetime Emmy Awards generated a substantial number of interactions across Facebook and Twitter, but the event was outpointed by two sports events.

Facebook’s Dynamic Creative Matches Brands’ Assets With Their Target Audiences

Facebook is rolling out a way for advertisers to automatically match the best combination of creative with the audiences they are targeting.

Facebook Users Can Now Examine Their Recent Ad Activity

Facebook quietly rolled out a feature that enables U.S. users (desktop and mobile) to revisit ads they have interacted with.

Patrick Pichette Replaced Hugh Johnston on Twitter’s Board

PepsiCo vice chairman and chief financial officer Hugh Johnston is off Twitter’s board of directors, and he will be replaced by Patrick Pichette.

Pokemon Go Will Celebrate the September Equinox With an In-Game Event

The event begins Sept. 22.

YouTube Gaming Now Lets Creators Earn Money Through Sponsorships

Sponsorships cost $4.99 per month.

Twitter Just Introduced a Popular Articles Feature on iOS, Android

Twitter confirmed the launch of a Popular Articles feature that it had been testing to all iOS and Android users.

Fox Is Backing Empire, The Mick and Ghosted With Twitter Livestreams

Fox is tapping into livestreaming on Twitter to help promote returning series Empire and The Mick, as well as newcomer Ghosted.

5 Social Media Trends That Will Have Maximum Impact in 2018

Opinion: Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

Twitter Is Fielding Fewer Reports on Accounts Promoting Terrorism

Twitter said it removed 299,649 accounts for promoting terrorism during the first six months of 2017, bringing its total to 935,897 from Aug. 1, 2015, through this past June 30.