Influencer Marketing: Old-School Rules Still Apply

Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.

Cringe-Worthy Attempts to Market to Millennials

Opinion: Learn from these companies’ blunders and begin brainstorming marketing strategies that convey a sense of intimacy, sincerity or a one-sided friendship, while staying suited to your brand’s image.

Facebook Will Limit the Spread of Video Clickbait in News Feed

Facebook is taking aim at posts containing fake video play buttons.

Reddit Rolls Out Native Video on Desktop, Mobile

Users can now upload videos directly to Reddit.

Using Digital Influencers to Drive Shopper Marketing Strategy

Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.

Sprout Social Just Brought Its Bot Builder Tool to Facebook Messenger

The company first introduced the product, which makes deploying bots easier, in June.

How Corporate Distrust Is Reshaping Advertising

Opinion: A stranger approaches you and tries to sell you a new watch. How much do you trust this person?

Google Maps Now Lets Users Post Questions and Answers on Business Pages

Business owners can also share frequent queries and responses.

LinkedIn’s Active Status Feature Shows You When Contacts Are Online

The feature allows users to see when their contacts are active on LinkedIn, or available on mobile.

How Cause-Related Social Marketing Drives Results for CPG Brands

Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?