media seo analytics | push2digital

Blaming Fastfood News Consumers Only Part of Problem

Tue, 20 Mar 2012 07:22:28 -0700

Ignorance [is now] created through the consumption of information, rather than the lack of it. That's what Clay Johnson believes. If you have 15 minutes, watch Clay's presentation on the future of news information. He's the author of "The Information Diet" and pimps his book a half-dozen times, but offers intriguing thoughts about how we should think about news and...

Visit push2digital.com for the complete post.

5 Questions Successful Website Owners Must Answer

Wed, 22 Feb 2012 07:56:54 -0800

If I could have dinner with one person -- the coolest, most interesting, funny, insightful human -- I've often wavered between Avinash Kaushik [@avinash] and Seth Godin [http://sethgodin.typepad.com/]. One is a tactical genius, the other a big thinker -- but both immeasurably inspiring. Avinash is pulling ahead though, because his insights are so dead simple and most importantly -- usable --...

Visit push2digital.com for the complete post.

Are Your News Stories Too Short to Rank?

Fri, 03 Feb 2012 22:45:41 -0800

Digital newsrooms have grown in their appreciation for the need-it-now demands for developing news -- and have logically adopted a stance of publish what you know, when you know it. This often results in a brief that may stand for sometime while the news gatherers flesh out new details. The problem is that search engines may be ignoring that early version because it is too brief. Google's...

Visit push2digital.com for the complete post.

What Should Be In Your Top 300 Pixels?

Fri, 27 Jan 2012 07:05:17 -0800

Most "how-to improve web page performance" research is typically geared towards marketers and e-commerce applications, but it doesn't mean media types can't take valuable lessons from those insights and in fact some are doing just that. Take for example a recent Omniture white paper on Best Practices for Conversion:The New Engagement Funnel in 7 Steps includes a section on...

Visit push2digital.com for the complete post.

Search Driving More Traffic To Your Site

Tue, 13 Dec 2011 06:23:00 -0800

When evaluating the general health of your site, one of the first areas to review is your acquisition strategy ... to understand how people are arriving at your front-door? I use the term "people" rather than "user", "customer" or "visitor", because it's important to remember these are more than referral stats -- they're warm, breathing humans that choose to visit your site. And they generally...

Visit push2digital.com for the complete post.

Why Is The Web Blue? #media #design

Mon, 12 Dec 2011 13:04:16 -0800

Ever wonder why so many websites are blue? Well, Kissmetrics has a swell infographic that layouts out color preferences that explain "Why the web is blue" as well as men's and women's most hated color. Here's a hint ... Univ. of Texas fans would disagree. Permalink | Leave a comment »

Visit push2digital.com for the complete post.

What Does Local News' Second Screen Have To Say? #media

Wed, 07 Dec 2011 07:01:21 -0800

When you hear broadcasters and vendors buzz about the promise of second-screen apps -- what exactly are we talking about when it comes to local news? Take for example TVPlus, it won the “Best New Idea” award at the Social TV Summit. The gist is based on a user a with a connected device who is watching TV. The app (iPad only for now) identifies the show you're watching via audio signals,...

Visit push2digital.com for the complete post.

How Do I Get My Visitors To ...

Thu, 01 Dec 2011 20:51:00 -0800

Changing behavior is one the most challenging missions a digital media team can tackle and yet it's the key component to digital businesses. In most cases we want the user to perform some action for the first time or more often such as -- buy our book, read our stories, like our Facebook page, share our video clip, register for our e-mail newsletter or share information about themselves. If you...

Visit push2digital.com for the complete post.

Wait ... Social Can Drive My TV Ratings?

Thu, 17 Nov 2011 06:54:00 -0800

Want to capture the attention of your news director or GM? Try closing the loop on your social media efforts with a reference to higherTV Ratings. [Scene: GM crosses newsroom, digital director trails speaking with elaborate hand gestures. GM stops, head tilted, one eye squinting, ‘Huh? … Wait what did you say?] That’s right, according to a Nielsen study, (see full...

Visit push2digital.com for the complete post.

What Is The Best Day to Publish Content?

Thu, 03 Nov 2011 10:17:00 -0700

It's a good question, "What is the best day to publish content?" It depends on your content, target audience and approach ... basically your digital strategy [if you don't have one, check out this post on building a web measurement model]. WHAT ARE YOU LOOKING FOR? Let's assume you're a media site that generates 20% to 30% of your traffic from search and another 10% to 20% from social. That's a...

Visit push2digital.com for the complete post.

comScore's Got It Wrong ... Fix It!

Mon, 31 Oct 2011 20:28:00 -0700

Apples and watermelons may be a good combination for Nerds, but terrible for analytics. If you're in digital media measurement, you've probably heard this from your boss, "ComScore's got it wrong, our site has twice as many uniques. Have them fix it!" Well, he/she is right; you probably do have twice as many. But guess what … in the end, it doesn't really matter [I'll explain why later],...

Visit push2digital.com for the complete post.

Sweet Visual Maps of 8 Digital Markets

Fri, 21 Oct 2011 10:12:00 -0700

Are you tired of data visualizations yet? Good, because here are 8 maps that bring some clarity to the crazy complex markets of display, video, search, mobile, social, e-commerce, funding and more. They’re not pretty, but they’re pretty darn good. [Thanks LumaPartners.] Permalink | Leave a comment »

Visit push2digital.com for the complete post.

Google Draws From Greatest Statistical Graph of All-Time

Thu, 20 Oct 2011 06:54:00 -0700

Analytics is about taking action. But if you don’t understand what the data is telling you, you can’t do much with it. That’s why data visualization is white hot in the rush to manage big data. In response, Google will be releasing flow visualization as a new feature in Google Analytics over the coming weeks. Google referenced what is considered by some to be the...

Visit push2digital.com for the complete post.

Don't Let Your Data Go Naked

Wed, 19 Oct 2011 06:26:00 -0700

Not a programmer? No worrries, neither am I. Here's a great data visualization tutorial from the Knight Digital Media Center out of UC Berkley that walks through creating a Google spreadsheet, attaching a Google Gadget, adding public form entry fields and publishing it live to your site. A very cool, well documented process that I can only think of 100 different ways I might use. Don't send...

Visit push2digital.com for the complete post.

3 Things That Impressed Me About Steve Yegge's Google + Rant

Tue, 18 Oct 2011 05:49:32 -0700

As I read Steve Yegge's Google + Manifesto I couldn’t help but think about Jerry Maguire’s mission statement that earned him high fives, backslaps and a cardboard box to clean out his office. As I finished Yegge’s post and sighed, “Wow” … I tried to think why it was so impressive. So far I’ve got three things: ...

Visit push2digital.com for the complete post.

Sweet Spot for Publishers, Freelancers?

Fri, 14 Oct 2011 09:47:00 -0700

Editor: “I don’t have time to mess with freelancers. It’s more trouble than it’s worth.” Freelancer: “I can’t write $25 stories for these online markets. It’s more trouble than it’s worth.” But what if both of these were false? The market for professional and freelancer content continues to mature with offerings like ebyline.com. ...

Visit push2digital.com for the complete post.

How Can Media Optimize Content Better, Faster?

Thu, 13 Oct 2011 06:52:00 -0700

Most media groups, by now, understand how important the use of keywords, title tags, bread crumbs, topic clusters are to exposing their content to the widest possible audience. But as with most good ideas, knowing what to do and executing it are two very different things. That’s because identifying the proper keyword terms to target, selecting the proper category [which drive your...

Visit push2digital.com for the complete post.

How much is Google Analytics Premium?

Thu, 29 Sep 2011 23:31:00 -0700

It’s certainly a logical move for Google to patch the few remaining gaps in Google Analytics and slap a price tag on it for enterprise customers. If GA didn’t concern the likes of Omniture and Webtrends, Google Analytics Premium sure does. Update: Pricing for GA Premium is set at $150K flat fee per year with a 1B sever call limit. The terms stipulate you can apply to multiple sites...

Visit push2digital.com for the complete post.

When Is It Time to Say Goodbye?

Thu, 08 Sep 2011 07:16:00 -0700

What does an ‘I heart analytics’ t-shirt and the Grim Reaper have in common? Well, those who like analytics appreciate the data, but love the insightful, actionable decisions we can make because of it. The point is that the data does not always point to an exciting new green-light, beta-test, budget funded project. Sometimes it harkens to the end of projects, processes and labors...

Visit push2digital.com for the complete post.

Nielsen Tracking iPad TV Viewers

Thu, 18 Aug 2011 21:17:00 -0700

Nielsen has begun testing the cross-platform measurement of live TV audiences by tracking the usage of Time Warner Cable’s and Cablevision’s iPad apps, according to MultiChannel.com. (Credit: Wired.com) The stakes couldn’t be higher. If viewers start to shift their consumption of live broadcasts to devices like the iPad, media companies could lose millions due to...

Visit push2digital.com for the complete post.