Inside Rainbow

Feature Friday: 3 Ways to Wear the Summer Shirt

Staff — Fri, 18 May 2012 10:00:03 +0000

OTR Staff Blog Post By: Ted Wilson One never knows where their summer might take them. Whether you’re headed straight to cottage country after work, or a night on the town, you need shirts that are just as versatile as your lifestyle. Fortunately, we have a wide range of lightweight summer shirts in stock that are...

Re-Cap: National Denim Day May 15th

Joan — Thu, 17 May 2012 16:38:09 +0000

This past Tuesday, Over the Rainbow joined CURE Foundation along with other retailers to celebrate National Denim Day. You can view our previous blog post to learn more about the cause HERE. This was our first year participating and being a destination store in Toronto for premium denim, we definitely wanted to help raise awareness and...

Event: OTR x North Star Present Spring 2012 Launch Party

Joan — Wed, 16 May 2012 10:00:06 +0000

Exciting things happening next week in Yorkville, and we want you to be part of the fun! The Business Improvement Area (BIA) of Yorkville once again will host the annual Gumball 3000 Rally Exhibit coming to Toronto on May 25th. We look forward to this event as it brings a great amount of traffic than usual into...

Hot & Fresh: Naked & Famous x Cracker Your Wardrobe

Joan — Mon, 14 May 2012 09:00:18 +0000

It’s finally arrived! – the long awaited, limited edition Naked & Famous World Tour Jean, available exclusively in Toronto through Over the Rainbow. The World Tour Jean is a collaboration between Naked & Famous Denim with Cracker Your Wardrobe magazine. Cracker Your Wardrobe is the first Korean Street Fashion Magazine founded in 2007; “When You’re Bored,...

Feature Friday: Sundry Clothing

Joan — Fri, 11 May 2012 10:00:14 +0000

Today’s Feature Friday is a NEW brand addition to Over the Rainbow and our women’s offering - Sundry Clothing Sundry Clothing is Made in the USA and has a laid-back, relaxed southern california aesthetic. All the pieces in their Summer 2012 collection follow the Sea, Sand & Sun theme. Color palettes for this season reflect the different elements – shades...

Art of Denim: Unusual Denim Products

Joan — Wed, 09 May 2012 16:44:28 +0000

So I consider myself a pretty avid pinner – that’s geek talk for someone who spends their time on Pinterest looking and “pinning” images on their board. And every now and then, I run into some unusual products, and lately I’ve been seeing a lot of denim. It could be since I’ve started working at Over...

National Denim Day: May 15th 2012

Joan — Tue, 08 May 2012 09:00:14 +0000

Over the Rainbow will be participating on National Denim Day coming up next Tuesday May 15th, 2012. For those not familiar with National Denim Day, it happens every year on a Tuesday following Mother’s Day held by the CURE Foundation. We are doing our part in spreading the word and raising money for this amazing charity by partnering...

Pamper your Mom: Mother’s Day Giveaway!

Joan — Fri, 04 May 2012 10:00:31 +0000

A very special and important day is coming up in a week…No idea? well it’s a good thing Mom has it circled and bolded on the family calendar. Come on, you can’t forget about Mother’s Day!?! Celebrate Mom and let her know how special she is by entering our Mother’s Day contest to win an amazing...

Front Window Display: J Brand X John & Jenn

Joan — Thu, 03 May 2012 16:52:46 +0000

April Showers bring May….stripes!?! Check out our Front Window Display for the month of May featuring J Brand on our larger window and John & Jenn on our smaller window. Our Ladies 811 Mid Skinny Jeans are featured in bright neon colors (left to right): Neon Purple, Neon Yellow and Neon Pink, $235 each If you opt for...

Art of Denim: Classic Denim Looks

Joan — Wed, 02 May 2012 18:20:40 +0000

Regardless of what era, I find that there seems to be 3 classic looks worn with denim. Let’s have a closer look on these key looks and how to make them work for you. 1. Denim-on-denim Denim sandwich, Canadian Tuxedo…as Canucks, we know this look very well. Depending on how you carry out this look, it could either...