Disney Brings the World of Star Wars: The Last Jedi to Facebook Instant Games

Players must defend the Millennium Falcon from porgs.

The Samsung Gear VR Isn’t Just for 360-Degree Videos Anymore

An update to the Facebook 360 App brings access to more content.

Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages

Publishers and creators on Facebook Watch will benefit.

Tumblr Now Lets You Filter Posts From Your Dashboard Based on Tags

Users of the social network can now avoid content on topics they have no interest in.

How to Turn Your Next Influencer Brief Into a Powerful Weapon for Persuasion

Opinion: Start thinking more like a PR practitioner and less like a marketer.

Facebook Watch Is Getting an Exclusive WWE Show

Mixed Match Challenge will debut Jan. 16.

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts

The feature is not available via Ads Manager or the Marketing API.

King Launched an Immersive Facebook Camera Effect Based on Candy Crush Saga

The experience challenges players to catch treats in their mouths.

Slam Dunk Your Facebook Strategy by Learning From NBA Teams

Opinion: Working in sports doesn’t mean that you have to be boring on social media.

5 Ways to Maximize Your Video Strategy on Facebook

Opinion: Advertisers need to build immersive experiences for mobile consumption.