While Facebook page admins may be unhappy that the site has decreased organic reach, those eyeballs are going somewhere. A new report by Shareaholic shows that referral traffic from Facebook to websites has increased 169.88 percent over the past year and 47.44 percent in the past month.
The stats ring true as Facebook tries to make the News Feed more “newsy,” showing that publishers are getting better about pushing relevant content out. Shareaholic’s Danny Wong also points to more visually striking like and share buttons as the reason why Facebook is a major referral source among the 200,000+ publishers in the report (who reach more than 250 million unique monthly visitors).
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As has been rumored and planned for months, Facebook announced this morning auto-play video advertisements (without sound) in the mobile and desktop News Feeds. This will be a small test among select users who will see video ads for the film, “Divergent,” in their News Feed.
Facebook made the announcement in a blog post:
Since September, we’ve been testing a way to make videos more engaging on Facebook, and as a result we’ve seen views, likes, shares and comments increase more than 10 percent.
We’re beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed.
It will be interesting to see the user reaction to this, especially as so many people use Vine or Instagram, where auto-play video posts are the norm.
Facebook ads were a key strategy for many retail brands this holiday season, as Facebook Strategic Preferred Marketing Developer Kenshoo details in an infographic. Kenshoo shows that so far, Facebook ads have performed quite well for retailers, in terms of return on investment.
Some key takeaways, from Kenshoo’s clients:
- Retailers generated 13x and 15x more revenue from Facebook ads on Black Friday and Cyber Monday respectively than seen on November 1.
- Of the 5 day peak period, Cyber Monday accounted for 29% of total revenue, making it the single standout date for social advertisers.
- Retailers saw Return on Ad Spend grow with Black Friday 93% higher than the average seen between Nov. 1 -27 and Cyber Monday 80% higher.
Click below to see the full infographic.
Ninety-five percent of the social conversation around TV is taking place on Twitter, Twitter has said.
But Facebook shot off another volley in the battle to own social TV at Mediabistro’s Lost Remote Show in Los Angeles on Friday. Said Kelly Davies Michelena, Strategic Partner Development of Broadcast for Facebook, in her opening remarks: “We have 5 times the social conversation around television than any other platform—combined.”
Facebook released an update Friday to Custom Audiences, allowing advertisers to measure offline sales. Facebook has been trying to prove that the site can drive offline conversions, and today’s update will likely be a boon to advertisers.
The ability to measure offline sales has been available, but only to those companies working with a Facebook measuring partner. Now, a wider range of brands will be able to measure how well their Facebook ads do in terms of converting offline.
Much like Facebook, Instagram recently released its 2013 statistics, showing that #love, Justin Bieber and Siam Paragon shopping mall were among the things that were most pictured on the photo-sharing network.
Instagram announced that #love was the most-used hashtag of 2013 and a post by Justin Bieber got the most hearts of any photo on the network.
You may have noticed your Facebook News Feed looking more animated lately. A popular Facebook app — Bitstrips — is taking the News Feed by storm, as the company revealed to sister site Inside Mobile Apps that there have been 30 million comic avatars created so far, many of whom are colorful representations of Facebook users.
According to AppData, Bitstrips is now the fourth-most popular Facebook app, in terms of monthly active user estimates, behind three King games (Candy Crush Saga, Pet Rescue Saga, Farm Heroes Saga).
Adaptly, a Facebook Strategic Preferred Marketing Developer, announced Thursday that the company hired its first president — Sean O’Neal, most recently the global CMO for The Daily Mail Online.
O’Neal will lead Adaptly’s growth strategy into international markets and lead the development of strategic partner relationships. He will report directly to Adaptly CEO and Co-Founder Nikhil Sethi.
Sethi commented on the hire of O’Neal in a press release:
Sean brings nearly 20 years of marketing and technology experience to Adaptly. We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.
MyPermissions, a privacy certification firm, recently expanded to include developer trust certification that ensures user data collected by developers through Facebook remains private and secure.
The firm collects data on 70+ different Facebook permissions and their influence on user sign ups. Many times, users will cancel their app connection when it asks for certain permissions within their Facebook profile, as seen in MyPermissions November 2013 findings:
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