Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.

Reactions and Mentions Come to Facebook Messenger

Facebook Thursday introduced two new features for its Messenger application: Reactions, which it had been testing in Messenger earlier this month, and Mentions.

Facebook Is Testing a Beefed-Up Version of Its Local Search

Facebook is quietly testing enhancements to its local search functionality.

Google Maps Will Soon Let Users Share Their Real-Time Locations, Trips

Google Maps will soon allow users to share their real-time locations with friends and family without leaving the app.

Instagram Says It Will Start Covering Sensitive Images With Screens

Instagram announced two more steps to maintain a safe environment on its platform—covering potentially sensitive images with a screen, and the launch of two-factor authentication to all users.

A Modern Guide to Social Media Content Marketing, Part 4: Facebook

Opinion: Whoever you are and whatever your brand seeks to sell or do, if it isn’t on Facebook, it might as well not exist. When it comes to social, Facebook is king. How will you use it to your advantage?

The 2017 AT&T NABC Guardians of the Game Award Show Will Be Livestreamed on Twitter

Twitter is teaming up with the National Association of Basketball Coaches and multimedia rights partner IMG to livestream the 2017 AT&T NABC Guardians of the Game Award Show.

São Paulo Is the Next Destination for Instagram Stories Geostickers

Instagram users in São Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia.

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin.

Gamers, Rejoice: All Users Can Now Livestream on Facebook via Desktops, Laptops

Facebook Live was extended to verified pages in December 2015, and users started getting access to the feature via desktops and laptops as early as last September. Starting Wednesday, it is available globally.