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    <title>Inside VT KnowledgeWorks</title>
    
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    <link rel="alternate" type="text/html" href="http://www.insidevtknowledgeworks.com/" />
    <id>tag:typepad.com,2003:weblog-1509508</id>
    <updated>2009-11-11T09:33:30-05:00</updated>
    <subtitle>Anne Giles Clelland writes about entrepreneurs - and about being an entrepreneur - at VT KnowledgeWorks</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <link rel="self" href="http://feeds.feedburner.com/InsideVTKnowledgeworks" type="application/atom+xml" /><feedburner:emailServiceId>InsideVTKnowledgeworks</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>VT KnowledgeWorks Member Companies on Facebook</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/WeQhtYSVTLM/vt-knowledgeworks-member-companies-on-facebook.html" />
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        <id>tag:typepad.com,2003:post-6a00e54f92340888330128757a9abb970c</id>
        <published>2009-11-11T09:33:30-05:00</published>
        <updated>2009-11-11T09:35:06-05:00</updated>
        <summary>Whether a member of Facebook or not, users can visit these public Facebook pages and learn more about VT KnowledgeWorks and its member companies. VT KnowledgeWorks on Facebook FurnishWEB on Facebook Handshake 2.0 on Facebook TORC Technologies on Facebook ***...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Whether a member of <a href="http://www.facebook.com">Facebook</a> or not, users can visit these public Facebook pages and learn more about VT KnowledgeWorks and its member companies.</p>
<p><a href="http://www.facebook.com/pages/Blacksburg-VA/VT-KnowledgeWorks/65180862978">VT KnowledgeWorks on Facebook</a></p>
<p style="TEXT-ALIGN: center"><a href="http://www.facebook.com/pages/Blacksburg-VA/VT-KnowledgeWorks/65180862978" style="DISPLAY: inline"><img alt="VT KnowledgeWorks on Facebook" class="asset asset-image at-xid-6a00e54f92340888330128757aa12c970c " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330128757aa12c970c-400wi" style="WIDTH: 400px" title="VT KnowledgeWorks on Facebook" /></a></p>
<p><a href="http://www.facebook.com/pages/FurnishWEB/92064340377">FurnishWEB on Facebook</a></p>
<p style="TEXT-ALIGN: center"><a href="http://www.facebook.com/pages/FurnishWEB/92064340377" style="DISPLAY: inline"><img alt="FurnishWEB on Facebook" class="asset asset-image at-xid-6a00e54f92340888330120a678bd34970b " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a678bd34970b-400wi" style="WIDTH: 400px" title="FurnishWEB on Facebook" /></a></p>
<p><a href="http://www.facebook.com/pages/Blacksburg-VA/Handshake-20/104977705410">Handshake 2.0 on Facebook</a></p>
<p style="TEXT-ALIGN: center"><a href="http://www.facebook.com/pages/Blacksburg-VA/Handshake-20/104977705410" style="DISPLAY: inline"><img alt="Handshake 2.0 on Facebook" class="asset asset-image at-xid-6a00e54f92340888330120a678bee3970b " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a678bee3970b-400wi" style="WIDTH: 400px" title="Handshake 2.0 on Facebook" /></a></p>
<p><a href="http://www.facebook.com/pages/TORC-Technologies/24842652861">TORC Technologies on Facebook</a></p>
<p style="TEXT-ALIGN: center"><a href="http://www.facebook.com/pages/TORC-Technologies/24842652861" style="DISPLAY: inline"><img alt="TORC Technologies on Facebook" class="asset asset-image at-xid-6a00e54f92340888330120a678bb50970b " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a678bb50970b-400wi" style="WIDTH: 400px" title="TORC Technologies on Facebook" /></a></p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/WeQhtYSVTLM" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/vt-knowledgeworks-member-companies-on-facebook.html</feedburner:origLink></entry>
    <entry>
        <title>The Value of the Invention to the Customer</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/rEDbGPa8s7M/the-value-of-the-invention.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/the-value-of-the-invention.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a6b0c9cb970c</id>
        <published>2009-11-10T07:00:00-05:00</published>
        <updated>2009-11-06T07:30:13-05:00</updated>
        <summary>In Why Most Inventors Don't Take Their Inventions to Market, I wrote, "Why do most inventors not take their inventions to market? The pain of letting go of the full and perfect vision is too great." Jim Flowers, executive director...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>In <a href="http://www.insidevtknowledgeworks.com/2009/11/inventions-to-market.html">Why Most Inventors Don't Take Their Inventions to Market</a>, I wrote, "Why do most inventors not take their inventions to market?  The pain of letting go of the full and perfect vision is too great."</p>
<p><a href="http://www.linkedin.com/in/jimflowers">Jim Flowers</a>, executive director of <a href="http://www.vtknowledgeworks.com">VT KnowledgeWorks</a>, added <a href="http://www.insidevtknowledgeworks.com/2009/11/inventions-to-market.html#comments">this comment</a>:</p>
<blockquote dir="ltr">
<p>And this is why it's vital that the inventor fall in love with the value of the invention to the customer, rather than the invention itself. In some ways it's like selecting a birthday gift for a child. The payoff to the giver is not in the gift. It's in that indescribable squeal of delight, and look of wonder, surprise, and heartfelt gratitude on that young face. Or perhaps it's like scratching an itch. The value is in making the itch go away, not in the scratching.</p></blockquote>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/rEDbGPa8s7M" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/the-value-of-the-invention.html</feedburner:origLink></entry>
    <entry>
        <title>Reframing for Innovation</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/wvZhhE9QHZ4/entrepreneurship-and-innovation.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/entrepreneurship-and-innovation.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a6ae8cc4970c</id>
        <published>2009-11-09T07:00:00-05:00</published>
        <updated>2009-11-06T07:20:15-05:00</updated>
        <summary>The Stanford University Technology Ventures Program (SVTP) is the Global Innovation Tournament (GIT) founder and annual coordinator. The GIT asks for a creative mindset - or "reframing" - to address an announced global problem and to generate a solution. The...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>The <a href="http://stvp.stanford.edu/">Stanford University Technology Ventures Program (SVTP)</a> is the <a href="http://www.unleashingideas.org/tournament?_c=1">Global Innovation Tournament (GIT)</a> founder and annual coordinator.   The GIT asks for a creative mindset - or "reframing" - to address an announced global problem and to generate a solution.  The 2009 challenge is "Make Saving Money Fun!"</p>
<p>The 6-minute video clip below provides an example of problem and solution reframing from the STVP.  </p>
<p>From <a href="http://entrepreneur.venturebeat.com/2009/10/30/start-up-studies-a-pop-quiz/">Entrepreneur Corner on VentureBeat - Start-up studies: A pop quiz</a>:</p>
<center>
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    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/entrepreneurship-and-innovation.html</feedburner:origLink></entry>
    <entry>
        <title>Global Entrepreneurship Week - November 16-22, 2009</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/QJgmiFKyxcY/secretary-of-state-hillary-clinton-endorses-entrepreneurship.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/secretary-of-state-hillary-clinton-endorses-entrepreneurship.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a64c9b0d970b</id>
        <published>2009-11-05T17:30:00-05:00</published>
        <updated>2009-11-05T17:29:50-05:00</updated>
        <summary>At VT KnowledgeWorks, every week is entrepreneurship week! I love the tag line for the Global Entrepreneurship Week, co-founded by the Kauffman Foundation: "a global movement of entrepreneurial people." The related Global Innovation Tournament challenge was issued on Thursday, 11/5/09:...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>At VT KnowledgeWorks, every week is entrepreneurship week!</p>
<p>I love the tag line for the <a href="http://www.unleashingideas.org/?_c=1">Global Entrepreneurship Week</a>, co-founded by the <a href="http://www.unleashingideas.org/founders">Kauffman Foundation</a>:  "a global movement of entrepreneurial people."</p>
<p>The related <a href="http://www.unleashingideas.org/tournament">Global Innovation Tournament</a> challenge was issued on Thursday, 11/5/09:  "Make Saving Money Fun!"</p>
<p>I appreciate the practicality of the tournament challenge, and support for entrepreneurship at the national level.  Here, <a href="http://www.kauffman.org/KauffmanMultimedia.aspx?VideoId=47027538001">U. S. Secretary of State Hillary Clinton endorses Global Entrepreneurship Week</a>.</p>
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    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/secretary-of-state-hillary-clinton-endorses-entrepreneurship.html</feedburner:origLink></entry>
    <entry>
        <title>VT KnowlegeWorks Company Attaain Wins Industry Award for AttaainCI</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/B01SBU2k73Y/vt-knowlegeworks-company-attaain-wins-industry-award-for-attaainci.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/vt-knowlegeworks-company-attaain-wins-industry-award-for-attaainci.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a6a7d74c970c</id>
        <published>2009-11-04T08:33:39-05:00</published>
        <updated>2009-11-04T08:34:51-05:00</updated>
        <summary>The Association of Independent Information Professionals (AIIP) awarded its 2009 AIIP Technology Award to AttaainCI, created by Daryl Scott, founder of Attaain, Inc. , a VT KnowledgeWorks member company. Excerpts from the press release (full release available on Attaain): Attaain...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Attaain" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>The <a href="http://www.aiip.org/">Association of Independent Information Professionals (AIIP)</a> awarded its 2009 <a href="http://www.aiip.org/AIIPTechnologyAward">AIIP Technology Award</a> to <a href="http://www.attaain.com/product.asp">AttaainCI</a>, created by <a href="http://www.linkedin.com/pub/daryl-scott/0/5a/564">Daryl Scott</a>, founder of <a href="http://www.attaain.com/index.asp">Attaain, Inc.</a> , a VT KnowledgeWorks member company.</p>
<p style="TEXT-ALIGN: center"><a href="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a6526e0b970b-pi" style="DISPLAY: inline"><img alt="Attaain President and CEO Daryl Scott accepts the AIIP Technology Award from AIIP President Marcy Phelps" class="asset asset-image at-xid-6a00e54f92340888330120a6526e0b970b " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a6526e0b970b-500wi" style="WIDTH: 500px" title="Attaain President and CEO Daryl Scott accepts the AIIP Technology Award from AIIP President Marcy Phelps" /></a></p>
<p />
<p>Excerpts from the press release (<a href="http://www.attaain.com/attaain_press_release_AIIP.asp">full release available on Attaain</a>):</p>
<blockquote dir="ltr">
<p>Attaain Inc. was recognized for AttaainCI, its state-of-the-art competitive intelligence and market intelligence tool, which provides information through a full-featured, well thought-out, and easy-to-use web-based system, according to the association’s panel of judges. Every year, the AIIP Technology Award is presented to a company whose product, in the opinion of the panel, best assists independent information professionals with their day-to-day operations in locating, analyzing, organizing, and delivering information.</p>
<p>“AIIP believes that Attaain Inc.'s product not only enables information professionals to provide competitive intelligence to their clients, but also can help them to track companies to target for marketing,” says AIIP President Marcy Phelps.</p></blockquote>
<p>Congratulations, Daryl!</p>
<p>You can read more about Attaain on <a href="http://www.insidevtknowledgeworks.com/attaain/">Inside VT KnowledgeWorks</a> and on <a href="http://www.handshake20.com/attaain_inc/">Handshake 2.0</a>.</p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/B01SBU2k73Y" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/vt-knowlegeworks-company-attaain-wins-industry-award-for-attaainci.html</feedburner:origLink></entry>
    <entry>
        <title>An Entrepreneur's Glass</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/sP0RFSsewRk/an-entrepreneurs-glass.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/an-entrepreneurs-glass.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a646ace0970b</id>
        <published>2009-11-03T04:24:00-05:00</published>
        <updated>2009-11-03T04:24:00-05:00</updated>
        <summary>I’ve been hired by an inventor to lead a project to create a proof-of-concept simulation. The project description completed, I acquired a non-disclosure agreement (NDA) and distributed it. Once a party had signed the NDA, I emailed the project description....</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a646bb0f970b-pi" style="FLOAT: right"><img alt="An entrepreneur's glass" class="asset asset-image at-xid-6a00e54f92340888330120a646bb0f970b " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a646bb0f970b-300wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 250px" title="An entrepreneur's glass" /></a> I’ve been hired by an inventor to lead a project to create a proof-of-concept simulation.  The project description completed, I acquired a <a href="http://en.wikipedia.org/wiki/Non-disclosure_agreement">non-disclosure agreement (NDA)</a> and distributed it.</p>
<p>Once a party had signed the NDA, I emailed the project description.</p>
<p>Questions appeared in my inbox.</p>
<p>To me, the job of the project leader is to handle management details, oversee the progress of the development and completion of the project, to know experts to contact, to contact them, and to contract with them for answers or solutions.</p>
<p>What was I to do with the questions?</p>
<p>I wrote <a href="http://www.insidevtknowledgeworks.com/2009/11/inventions-to-market.html">here</a> that, for the inventor, taking the invention to market requires accepting a less-than-perfect embodiment of the original idea.  </p>
<p>Not being the inventor, the project leader will always have a less-than-perfect understanding of the original idea.</p>
<p>When does a project leader know enough to answer questions without first consulting the inventor?  Using a cost-to-benefit analysis, interrupting the inventor with questions has high costs because of the delays that result.  The cost of mistakenly answering a question, however, could entail greater costs, even jeopardize the whole project.</p>
<p>One month into the project?  I interrupted the inventor and asked some questions.</p>
<p>For the three-page project description, we had selected the few, hot, fundamental coals that fueled the fire of the vision.</p>
<p>The questions re-ignited the great vision, the flames we had left in the fire.  </p>
<p>A conflagration of greatness can erupt from entrepreneurship.  No one close is spared.</p>
<p>I empathized with the inventor during the project description creation phase.  A life’s work reduced to three pages?  It had to feel like slicing away one’s own skin with a carving knife.</p>
<p>During this question-answering phase, I now saw the fate of the project leader hired by the inventor, of the CEO hired by the company founder, of the attorney hired to negotiate venture capital funding.</p>
<p>To the inventor and entrepreneur, the idea is divine.  The implementers of the idea are so profoundly human.</p>
<p>They will always disappoint.</p>
<p>As a 15-month company founder with a divine idea myself, I know the courage required to take that idea to market and to keep muscling through the doubt, setbacks, and rejections.</p>
<p>I now see being a project leader for another’s idea will take courage, too.  At the end of the day, no matter how well the project is executed, the result will not - and truly cannot - fully represent the divine idea.  The implementers will toast success with glasses half full.  The inventor will peer regretfully into a glass half empty.</p>
<p>As a project leader, I go in knowing that, at some level, I will fail.</p>
<p>The origin of the word “courage” is “heart.”</p>
<p>Ironically, as the project leader, then, I have to <em>feel</em> that the inventor and the invention are worth failing for.</p>
<p>The coals are back in front of the NDA-signers, accompanied by a few question-answering flames.</p>
<p>Icing fingers.  Flexing.  Let’s get this done.</p>
<p style="TEXT-ALIGN: center"><a href="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a69c3951970c-pi" style="DISPLAY: inline"><img alt="" class="asset asset-image at-xid-6a00e54f92340888330120a69c3951970c " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a69c3951970c-300wi" style="WIDTH: 300px" /></a></p>
<p><br /></p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://annegilesclelland.typepad.com/blog/about-agc.html">Anne Giles Clelland</a> is the founder of <a href="http://annegilesclelland.typepad.com/blog/about-company.html">Handshake Media, Incorporated</a>, a <a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> member company.</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/sP0RFSsewRk" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/an-entrepreneurs-glass.html</feedburner:origLink></entry>
    <entry>
        <title>Why Most Inventors Don't Take Their Inventions to Market</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/SJibbSu629U/inventions-to-market.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/11/inventions-to-market.html" thr:count="1" thr:updated="2009-11-02T15:24:17-05:00" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a69c232d970c</id>
        <published>2009-11-02T04:46:41-05:00</published>
        <updated>2009-11-02T07:09:50-05:00</updated>
        <summary>I have a three-month contract to be the project lead on creating a proof-of-concept simulation for an inventor’s idea so that it can be taken to market. The invention is complex. While the inventor has decided to form a corporation...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>I have a three-month contract to be the project lead on creating a proof-of-concept simulation for an inventor’s idea so that it can be taken to market.</p>
<p>The invention is complex.  While the inventor has decided to form a corporation and does have entrepreneurial traits - possessing an idea believed to have the potential to radically influence the way things are done, for example - hiring a project leader makes sense.  To paraphrase Tracy Wilkins, founder of <a href="http://www.techlab.com">TechLab</a>, “Do what you’re good at and hire someone to do what you’re bad at.  Otherwise, you spend all day doing what you’re bad at.”  The inventor is good at inventing.  I’m good at making things happen.  That’s a good fit.</p>
<p>Deriving a three-page project description took the first month.  In attempting to explain complexity simply, one deletion of one line could make the entire description false.  To pare down a vision to three-pages, and still be true to the vision, and still be theoretically and factually correct, required exquisitely precise thinking, wording, discussion, revising, rethinking, rewording, further discussion.  Some days, the latest version in a Word document was noted by the hour and minute, not by the day.</p>
<p><a href="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a69c24ca970c-pi" style="FLOAT: right"><img alt="Ellett Valley Sunrise by Steve Jacobs" class="asset asset-image at-xid-6a00e54f92340888330120a69c24ca970c " src="http://annegilesclelland.typepad.com/.a/6a00e54f92340888330120a69c24ca970c-300wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 300px" title="Ellett Valley Sunrise by Steve Jacobs" /></a> A project description, like a business plan, is not the inventor’s or entrepreneur’s idea. It’s a stand-in for the idea, like a metaphor is a stand-in for the thing itself.  “<a href="http://www.wsu.edu:8001/~wldciv/world_civ_reader/world_civ_reader_2/romeo_and_juliet.html" target="_blank">Juliet is the sun</a>” is a perfect metaphor.  But, no, Juliet really isn’t the sun, and the sun isn’t Juliet.  How we envision Juliet will always be less than she is.</p>
<p>By definition, then, a project description to a project leader is going to seem a perfect metaphor for the project.  To the inventor, the project description will always be not quite enough, not quite it.  It will always be less than.</p>
<p>Why do most inventors not take their inventions to market?  The pain of letting go of the full and perfect vision is too great.  And committing to “Juliet is the sun” rather than being with Juliet herself?  Almost beyond bearing.</p>
<p style="TEXT-ALIGN: center">***</p>
<p>Photo credit:  <a href="http://www.stevejacobsod.com/" target="_blank">Steve Jacobs</a></p>
<p><a href="http://annegilesclelland.typepad.com/blog/about-agc.html">Anne Giles Clelland</a> is the founder of <a href="http://annegilesclelland.typepad.com/blog/about-company.html">Handshake Media, Incorporated</a>, a <a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> member company.</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/SJibbSu629U" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/11/inventions-to-market.html</feedburner:origLink></entry>
    <entry>
        <title>Good Words About Keraderm</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/Jikrau6BFoY/good-words-about-keraderm.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/10/good-words-about-keraderm.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a6287632970b</id>
        <published>2009-10-29T07:00:00-04:00</published>
        <updated>2009-10-29T07:00:00-04:00</updated>
        <summary>We've heard lots of good words about Keraderm, the VT KnowledgeWorks member company that closed a $2.5 million investment from NewVa Capital Partners. The news was covered in The Roanoke Times and we heard from Aric Bopp of the New...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>We've heard lots of good words about <a href="http://www.keraderm.com/">Keraderm</a>, the <a href="http://www.vtknowledgeworks.com/">VT KnowledgeWorks</a> member company that closed a <a href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-closes-on-25-million-investment-from-newva-capital-partners.html">$2.5 million investment from NewVa Capital Partners</a>.  </p>
<p>The news was covered in <a href="http://www.roanoke.com/business/wb/223967">The Roanoke Times</a> and we heard from <a href="http://www.insidevtknowledgeworks.com/2009/10/helping-the-region-prosper.html">Aric Bopp of the New River Valley Economic Development Alliance</a>, and from <a href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-clinical-trials-and-commercialization-ahead.html">Doug Juanarena of GenTek Ventures</a>.</p>
<p><a href="http://www.linkedin.com/in/corybdonovan">Cory Donovan</a>, Executive Director of the <a href="http://www.thetechnologycouncil.com/">NewVa Corridor Technology Council (NCTC</a>), kindly left this <a href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-closes-on-25-million-investment-from-newva-capital-partners.html#comments">comment</a>:</p>
<blockquote dir="ltr">
<p>Yes, things are really starting to click here in the Roanoke/Blacksburg region. All of the pieces are coming together including ideas, talent, capital, and the entrepreneurial spirit. When you consider that small companies create 80% of the new jobs in our economy, the future looks bright for the NewVa region! </p></blockquote>
<p>Donovan is the author of <a href="http://www.roanoke.com/news/nrv/selfhelp/wb/223953">A roadmap to the innovation economy</a>, a guest column for the Roanoke Times published 10/27/09.</p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/Jikrau6BFoY" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/10/good-words-about-keraderm.html</feedburner:origLink></entry>
    <entry>
        <title>Keraderm - Clinical Trials and Commercialization Ahead</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/FdW2RLfi7rk/keraderm-clinical-trials-and-commercialization-ahead.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-clinical-trials-and-commercialization-ahead.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a623fa07970b</id>
        <published>2009-10-28T07:00:00-04:00</published>
        <updated>2009-10-28T07:15:10-04:00</updated>
        <summary>Keraderm, a VT KnowledgeWorks member company, announced closing a $2.5 million investment from NewVa Capital Partners. The news was covered in The Roanoke Times. From Doug Juanarena, Chairman of Keraderm: Our recent funding by the NewVa fund will allow Keraderm...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Keraderm" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.keraderm.com/">Keraderm</a>, a <a href="http://www.vtknowledgeworks.com/">VT KnowledgeWorks</a> member company, announced closing a <a href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-closes-on-25-million-investment-from-newva-capital-partners.html">$2.5 million investment from NewVa Capital Partners</a>.  The news was covered in <a href="http://www.roanoke.com/business/wb/223967">The Roanoke Times</a>.</p>
<p>From Doug Juanarena, Chairman of Keraderm:</p>
<blockquote dir="ltr">
<p>Our recent funding by the NewVa fund will allow Keraderm to complete clinical trials and begin the commercialization of our device.  We are excited to begin to grow our operation and presence in the NewVa region.</p></blockquote>
<p><a href="http://www.linkedin.com/pub/doug-juanarena/4/b13/38b">Doug Juanarena</a> heads <a href="http://gentekventures.com/">GenTek Ventures</a>, and he, along with colleague <a href="http://www.linkedin.com/pub/bob-savage/17/15a/472">Bob Savage</a>, was instrumental in securing funding for Keraderm.  Juanarena serves in an advisory capacity as entrepreneur-in-residence for VT KnowledgeWorks member companies.</p>
<p>Doug Juanarena gave Anne Clelland an interview <a href="http://www.insidevtknowledgeworks.com/2008/06/keraderm.html">about Keraderm's phototherapy device</a> in June, 2008.</p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/FdW2RLfi7rk" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/10/keraderm-clinical-trials-and-commercialization-ahead.html</feedburner:origLink></entry>
    <entry>
        <title>Helping the Region Prosper</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/InsideVTKnowledgeworks/~3/uFQpK01G5qY/helping-the-region-prosper.html" />
        <link rel="replies" type="text/html" href="http://www.insidevtknowledgeworks.com/2009/10/helping-the-region-prosper.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54f92340888330120a6239759970b</id>
        <published>2009-10-27T07:45:28-04:00</published>
        <updated>2009-10-27T10:36:25-04:00</updated>
        <summary>Keraderm, a VT KnowledgeWorks member company, announced closing a $2.5 million investment from NewVa Capital Partners. From Aric H. Bopp, Executive Director, New River Valley Economic Development Alliance: This announced investment for Keraderm says a lot about the Roanoke and...</summary>
        <author>
            <name>Anne Giles Clelland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Keraderm" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.insidevtknowledgeworks.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.keraderm.com">Keraderm</a>, a <a href="http://www.vtknowledgeworks.com">VT KnowledgeWorks</a> member company, announced closing a <a href="http://www.insidevtknowledgeworks.com/2009/10/keraderm-closes-on-25-million-investment-from-newva-capital-partners.html">$2.5 million investment from NewVa Capital Partners</a>.</p>
<p>From <a href="http:///" target="_blank">Aric H. Bopp</a>, Executive Director, <a href="http://www.nrvalliance.org/" target="_blank">New River Valley Economic Development Alliance</a>:</p>
<blockquote dir="ltr">
<p>This announced investment for Keraderm says a lot about the Roanoke and New River Valleys.  First, it is exciting to see yet another biotech/life sciences company continue to grow and prosper here.  Second, it is exciting to see that they are able to receive funding from local sources that in years past may have required “outside” investment.  Lastly, it is exciting to see Virginia Tech, Carilion, and Third Security continuing to work together to help the region prosper.</p></blockquote>
<p style="TEXT-ALIGN: center">***</p>
<p>Jeff Sturgeon covered the story in the Roanoke Times, <a href="http://www.roanoke.com/business/wb/223967">NewVa Capital helps firm relocate to Blacksburg</a>, 10/27/09.</p>
<p style="TEXT-ALIGN: center">***</p>
<p><a href="http://www.vtknowledgeworks.com/" target="_blank">VT KnowledgeWorks</a> is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the <a href="http://www.vtcrc.com/" target="_blank">Virginia Tech Corporate Research Center</a> in <a href="http://www.blacksburg.gov/" target="_blank">Blacksburg, Virginia</a>.  </p>
<p>VT KnowledgeWorks sponsors include <a href="http://www.attaain.com/" target="_blank">Attaain, Inc</a>., <a href="http://www.bbt.com/" target="_blank">BB&amp;T</a>, <a href="http://www.handshake20.com/" target="_blank">Handshake 2.0</a>, <a href="http://www.harrisofficefurniture.com/" target="_blank">Harris Office Furniture</a>, <a href="http://www.hjmcpa.com/" target="_blank">Hodges, Jones &amp; Mabry, P.C.</a>, <a href="http://www.latimerip.com/" target="_blank">Latimer, Mayberry &amp; Matthews IP Law</a>, <a href="http://www.leclairryan.com/" target="_blank">LeClairRyan</a>, <a href="http://www.saic.com/" target="_blank">Science Applications International Corporation (SAIC)</a> and <a href="http://www.tbtheagency.com/" target="_blank">The Becher Agency (TBA)</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/InsideVTKnowledgeworks/~4/uFQpK01G5qY" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.insidevtknowledgeworks.com/2009/10/helping-the-region-prosper.html</feedburner:origLink></entry>
 
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