InSight Marketing

Digital Marketing Trends to Watch in 2018

ISM-Staff — Mon, 29 Jan 2018 13:20:55 +0000

As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your...

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How to Choose a Marketing Agency

ISM-Staff — Thu, 19 Oct 2017 13:12:27 +0000

For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective...

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Facebook Tips for Small Business Marketers

ISM-Staff — Sat, 13 May 2017 16:02:34 +0000

Businesses of all types are successfully using Facebook to market their companies. In September 2016, there were 60 million business pages on Facebook, one-third more than a year prior. Depending on your demographic, Facebook can be a powerful marketing tool. Age 25 to 34, at 22% of users, is the...

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Why Video is Important to Your Digital Strategy

Rocco Cipriano — Tue, 28 Feb 2017 01:35:46 +0000

Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce...

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What Football Can Teach Us About Marketing

Rocco Cipriano — Mon, 26 Dec 2016 22:12:34 +0000

In many ways Football and Marketing are very similar. Both require an effective "game plan" to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

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Are Bad Reviews Always Bad for Business?

ISM-Staff — Sun, 11 Sep 2016 11:59:37 +0000

Why would you want to read negative reviews of your product or business? New marketing research from Northwestern University’s Spiegel Research Center and Power Reviews found that a few bad reviews actually help boost sales. While this may seem illogical, the reasoning behind it actually makes sense. Seeing a mix...

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Spring is the Time to Clean Up Your Marketing – 6 Tips to Re-Engage Your Prospects

ISM-Staff — Sun, 01 May 2016 15:00:08 +0000

With warmer temperatures and longer daylight hours on the way, spring is a time to refresh and renew. This applies equally to home projects, wardrobe changes and re-assessing your small business marketing. It’s easy to just let things lie or “hibernate” during the winter months with a functional website and...

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Paid Search vs. Organic Search or What am I clicking on when I run a Google search?

Rocco Cipriano — Tue, 16 Feb 2016 20:05:16 +0000

What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that...

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Where are Greatest Marketing Opportunities for 2016?

Rocco Cipriano — Fri, 15 Jan 2016 15:31:58 +0000

Where the top marketing opportunities for 2016? Mobile, Location Marketing, Social Media Search are just some of the important marketing trends for 2016

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What is the Next “Big” Social Network for Businesses?

Rocco Cipriano — Thu, 12 Nov 2015 22:31:59 +0000

Snapchat - This fast-growing social network has been mostly the domain of teenagers eager to move beyond Facebook to keep up with their friends’ activities. Now businesses are starting to take notice of this valuable platform to reach the young adult demographic.

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