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	<title>InSight Marketing</title>
	
	<link>http://www.insightmrktg.com</link>
	<description>innovative marketing for companies with vision</description>
	<lastBuildDate>Tue, 14 May 2013 22:27:00 +0000</lastBuildDate>
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		<title>Is There a Better Way to Measure ROI?</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/-RtB12qYg18/</link>
		<comments>http://www.insightmrktg.com/2013/05/14/a-better-way-to-measure-roi/#comments</comments>
		<pubDate>Tue, 14 May 2013 22:27:00 +0000</pubDate>
		<dc:creator>michaelforeman</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1076</guid>
		<description><![CDATA[Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional ROI is no longer sufficient for evaluating your marketing efforts. To get a more accurate view, you have...]]></description>
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		<item>
		<title>Make Your Website Mobile-Friendly with Responsive Design</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/vj7kzysI7Ws/</link>
		<comments>http://www.insightmrktg.com/2013/04/03/make-your-website-mobile-friendly-with-responsive-design/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 14:50:04 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[responsive web design]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1662</guid>
		<description><![CDATA[With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution to provide an optimal experience.]]></description>
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		<item>
		<title>Building a Business Website? Avoid This Costly Mistake</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/gzKeIA2_3pU/</link>
		<comments>http://www.insightmrktg.com/2013/02/17/building-a-business-website-avoid-this-costly-mistake/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 17:50:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1633</guid>
		<description><![CDATA[Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code  or platform the website will be built on. Consider the popular Content Management Systems platforms available - they offer a professional solution at a fraction of the cost for a custom programmed website.]]></description>
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		<feedburner:origLink>http://www.insightmrktg.com/2013/02/17/building-a-business-website-avoid-this-costly-mistake/</feedburner:origLink></item>
		<item>
		<title>Apple’s Super Bowl Commercial – One Singular Sensation</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/nxyg4W_2DXI/</link>
		<comments>http://www.insightmrktg.com/2013/02/04/one-singular-sensation/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 14:00:53 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[advertising repetition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple's super bowl commercial]]></category>
		<category><![CDATA[macintosh]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=70</guid>
		<description><![CDATA[In 1984, the big talk in advertising was all about Apple's "Big Brother" Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long -  one full minute; it only aired once - during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.]]></description>
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		<feedburner:origLink>http://www.insightmrktg.com/2013/02/04/one-singular-sensation/</feedburner:origLink></item>
		<item>
		<title>Your Marketing Toolbox: Internet Marketing</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/q9HdptXv7g8/</link>
		<comments>http://www.insightmrktg.com/2013/01/02/your-marketing-toolbox-internet-marketing/#comments</comments>
		<pubDate>Wed, 02 Jan 2013 15:32:03 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing]]></category>
		<category><![CDATA[WordTracker.com]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1347</guid>
		<description><![CDATA[Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It's probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.]]></description>
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		<item>
		<title>Your Marketing Toolbox: Public Relations</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/AgsOyy7-9Y4/</link>
		<comments>http://www.insightmrktg.com/2012/11/06/your-marketing-toolbox-public-relations-2/#comments</comments>
		<pubDate>Tue, 06 Nov 2012 13:57:38 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1317</guid>
		<description><![CDATA[This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.]]></description>
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		<item>
		<title>Your Marketing Toolbox: Advertising</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/YinXJwJzhdM/</link>
		<comments>http://www.insightmrktg.com/2012/09/28/your-marketing-toolbox-advertising/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 18:55:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1268</guid>
		<description><![CDATA[Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Insights to Improve Your Email Performance</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/-ACVrjBrEm4/</link>
		<comments>http://www.insightmrktg.com/2012/09/12/10-insights-to-improve-your-email-performance/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 13:19:07 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Email Genome Project]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email statistics]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[MailChimp]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1225</guid>
		<description><![CDATA[9.5 billion emails were analyzed to look at how people read email and what's working in email marketing today. The results provide some surprising insights, as well as some actionable takeaways.]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.insightmrktg.com/2012/09/12/10-insights-to-improve-your-email-performance/</feedburner:origLink></item>
		<item>
		<title>Made the Sale? Don’t Forget the Testimonial</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/miXA_3TAFZ8/</link>
		<comments>http://www.insightmrktg.com/2012/08/15/getting-testimonials/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 19:33:59 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1151</guid>
		<description><![CDATA[Your marketing is only as strong as your business's reputation. It doesn’t matter much what a company says about itself if its customers' opinions don't jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.insightmrktg.com/2012/08/15/getting-testimonials/</feedburner:origLink></item>
		<item>
		<title>8 Reasons Social Media Isn’t Made for Business</title>
		<link>http://feedproxy.google.com/~r/InsightMarketingBlog/~3/ofIzrzf2a9U/</link>
		<comments>http://www.insightmrktg.com/2012/07/31/social-media-for-marketing/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 15:56:50 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[FixCourse]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[InSight Marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=1166</guid>
		<description><![CDATA[Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.]]></description>
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