Interactive displays engage consumers

By offering a useful resource to aid consumers shopping experience digital kiosks present a number of engaging advertising opportunities. Whilst a user is interacting with a Kiosk adverts can continuously be displayed and cycled through presenting much richer interactive media than previously achievable with simple digital kiosks or static adverts.

With a number of different display options for adverts available (Top Banner, Bottom Banner, Left or Right Sky Scrapers, MPU, In Context and Full Screen) there is a great choice of real estate to optimise for any target impact.

Whilst units are not in use (no active touch or direct user recognition) the unit will automatically switch to display full portrait or landscape adverts static or animated with a number of subtle interactive affects to attract passing consumer attention for a definable time.

Offer richer digital content

The rich digital content offered by interactive digital displays allows users to interact directly with the advert to take action on a promotion instantly. This rich experience can then be used in conjunction with other hardware or mobile devices to allow users to carry the promotion and even swap and share it; whether through printed coupons, QR Codes, Bluetooth packages, SMS, Near Field Communication or WiFi.

As this technology becomes more prominent in a shopping and retail environment consumers are becoming more familiar with the interacting with and utilizing it as more than just a simple shop directory or digital advert. Coupled with the massive growth in Smart Phones and devices connectivity between the technologies is becoming a more seamless and engaging activity allowing users to easily take advantage of promotions and expect more dynamic interactive application within the kiosk.

Insight Media are currently managing digital advertising and application development for a range of interactive displays as standard with the range of interactive units they supply.

CentrO have installed 9 double-sided portrait format displays featuring 65 inch screens. 9 of the screens are fitted with a camera for gesture based interaction and selected locations feature a touchscreen.

SmartZone™ from the Insight Media (part of the BrandPlay Group) was selected as the software solution.
In summary, Smartzone™ delivers a combination of touch screen and gesture-based interactivity, together with augmented reality, Bluetooth and RFID functionality that takes digital signage to another level.

For digital signage, advertising and customer service deployments SmartZone™ delivers the following functionality:

Runs a show reel with configurable repeats, length of display, etc (media player loop) featuring the following:

Static ‘poster’ displaying for eg. 10 seconds
Simple moving image ‘poster’ displaying 10-30 seconds (flash, after effects, video)
Motion detection interactive ‘poster’ where display changes as person approaches unit
Gesture-based interaction with poster featuring effects (water, reveal, sprites, particles, etc)
Touch-based interaction – eg. input of email address, interactive shop directory
Image capture – eg. an interactive ‘poster’ with dancing shapes of viewer
Further camera capture of viewer’s image and placing in the picture/advert (enhanced reality)
RFID recognition to change display
Bluetooth download on touch of screen
Send SMS on touch of screen

SmartZone™ also records the number of people who pass within view (ie. walk by) and the number who stop and interact, and provides daily reporting of these numbers.

CentrO look forward to a number of innovative campaigns utilizing the interactive capabilities over the coming months.

Customers include some of the worlds leading recreational resorts (including dream destinations such as, Hayman Resort. Great Barrier Reef and Chivasom, Thailand) and leading fitness chains (icluding Jetts 24 hour fitness, Australia)

Intelligenz and Insight Media are developing customer service and point of sale systems for the Fitness and Spa market to be deployed on interactive Smartzone kiosks. Example applications include class or treatment bookings utilising gesture interaction to capture attention and entertain and a touch interface linked into Intelligenz database to confirm bookings and generate SMS reminders to clients.