INSPIRATIONAL COPY

Lucky 2013

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Mon, 31 Dec 2012 04:43:00 +0000

Don't hold 2012 tightly.
Let it go.
Just release yourself.

Run as fast as you can.
Jump as high as you fly.

If till today 2012 is yours,
it will be same with 2013, right?

Have a great 2013!

Copy Transcreation

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Wed, 01 Aug 2012 04:28:00 +0000

Nowadays global brands might not be confident to talk with their worldwide consumers in one language, i.e. English.

It now becomes a trend that they are trying to embrace local people with their mother tongue language.

What for?

Of course, the brand wants to be perceived as a close friend, not a stranger.

As a (close) friend, people will listen you without a gap and have more attention and intention to accept information from you.

Don't believe it?

If you have a global brand and want your brand to have a better relationship with consumers elsewhere, just contact your local copywriter in which country your brand lives in.

I think copy transcreation is a must to answer the brands battle around the world; country-to-country.

What do you think?

Crafting Ideas

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 01 Mar 2012 06:28:00 +0000

We need originality for crafting ideas.
Don't be proud of making a copycat from others.

Surely, there is not an easy thing to start from fresh thing.
But believe in me, you need a new one with pure idea like no others (hmmm...why I'm so familiar with this three last wording... :))

Even in general speaking, why we are hard to avoid using words from others?

That's it.

If you can make your communication familiar,
it is possible a part of yours will be popular.

Wanna try?

Ideas Generator

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Tue, 31 Jan 2012 15:59:00 +0000

Are you familiar with award-winning print ads?
How long is the copy over there?

A lot?
Some?
A few?
Less?
Nothing.
...

It's your risk as a copywriter that nowadays the award winning print ad is visual driven.
People will see that you only have a few part on it although you have already bet your life to crafting that ad much more than your art director.

But since the visual is dominant, as a copywriter you are unseen.
So, don't be an ordinary copywriter. Beyond it; be an ideas generator. A conceptor.
From this point of view, you can manage your ideas better and execute it in distinctive ways, not stuck on your label as a copywriter.

Farewell Welcome

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Fri, 30 Dec 2011 16:47:00 +0000

Thank you very much, 2011!
I'm saying goodbye without having intention of forgetting you in the new year to come.

And for 2012 which is coming to us.
What will you share in the next 365 days?

Dead or Alive

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 01 Dec 2011 06:57:00 +0000

When you decided to be a creative people in advertising agency, then you would have to be ready for the consequence.

As a creative, yes, you are a kind of free people. Your mind, your thought, your imagination can go anywhere. Flying no borders.

But, do you know that you are -in fact- not a free people?

You have to think 24 hours 7 days without any pause of moment.
If you get some offer to choose between option: "dead or alive",
which one will be picked by you for your creativity?

100% alive.

Totally true. It's because, actually, you have no option in this situation :)

Original Copy

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 07 Jul 2011 02:46:00 +0000

Everyone loves getting a new thing.
A new thing always offers a lot of experience.
A new thing always offers you a key to reveal its hidden myth.

If you think a new thing is incredible,
then what will you call about an original thing?.

An original is everything.

Where is the thought when the heart is wishing a copy in the middle of night?
Where is the heart when the thought is thinking about a copy at glance?

As a copywriter, you will never give a copy, especially a copycat for your brand campaign.

Because every brand deserves to get a new original idea, yet fresh and salable.

Trouble Shooter

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Fri, 01 Jul 2011 04:44:00 +0000

Guys,
How many times did we stuck in the middle of nowhere while creating a new idea?

Of course, there are many things which can block your creative idea to born.
As a copywriter, it's more than annoying, alike crazy when we feel like a nobrainer.

If you got nothing to write down your idea,
it's probably you stop for a while to count on your hand describing your idea.
Let you visualize it verbally.

Because every idea needs a clear picture.

Questions Answers

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Wed, 01 Jun 2011 06:51:00 +0000

Sometimes, when we are enthusiastic in work and crafting an idea, we miss the detail about the concept. We just go because "the show must go on" is already injected in our mind and pushes us in rush. Wait a minute. And because the deadline too :) So, we just ignore that. Deliberately.

In fact, we need that detail. The kind of simple self control which can criticize ourselves.

A simple questions-answers game which can be played easily during a work before we accomplish it or we will finish badly because we just ruin it.

A question such:
Did we read the job brief and understand it carefully?

A basic question but we have it to answer, right?

Another questions will be on list if we are truly aware of the work.
The answers are also always be there to assist us work better and get the best result without any regrets.

If you forget the detail, you will regret

April Fool

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Fri, 01 Apr 2011 06:54:00 +0000

Watch out!

April is coming and beware of its first day :)

If you get either a bad news or good one, please make it double check.
Don't respond it seriously (you know what I mean).

1 April is a legend. A myth. A joke.
A date when most people wait to make a trick to others.

Do you?

It's alive because we love it

Brand Activation

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Tue, 01 Mar 2011 06:04:00 +0000

How long can a brand live?

Yes. We do care about it.
It's our task in daily basis to maintain our brands.
To give them a sustaining life at time-to-time.
Give them soul to differentiate with others.

Yes. We do care about how long our brands can live inside consumer's heart and mind.
A brand is born to be a friend of people.
A brand is born to fulfill people's need.
A brand should keep alive to make people live as they want.
As long as it has regular brand campaign, a brand will have a long life.

It's a brand activation for.
A brand activation is not only needed when a new brand comes first time in the world, but also when it has multiple years and gets older and older after that.

When a new brand is born -if you don't care of it a little bit-it will die soon. Very soon.

Satisfaction Guarantee

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 27 Jan 2011 09:04:00 +0000

What is your life slogan of activities in daily basis?

Work hard, play smart?

Work less, gain much?

It’s up to you.

The slogan represents you. It’s your principle which motivates you all time.

How about:

Care yourself, care your health.

It means nothing when you can reach your goal but you cannot enjoy the happiness of it. It’s ironic, right?

Work hard without being supported by good health management will send you to a kind of nightmare, laying your bad body in a bed of hospital.

A success is anyone’s dream. Otherwise, a preparation is anyone’s must to do first.

If you are willing to start doing something, prepare yourself to either get success or vice versa.

If you are not ready at all or you ignore the impact of a success or a failure, be careful with your health.

Too happy or too depressed will turn you into a drop. Beware of a heart attack.

So, it’s a small tip with big benefit (I hope :))

Prepare your emotion. Prepare your heart. Take care of your health. If you think that health insurance is a bunch of money to pay, think again. Thanks that now you can find an affordable health insurance medical. It will make you survive both in health and budget.

How about someone who are suffering a kind of medical condition or she/he has already recovered from illness, will a health insurance company cover or deny his/her claim in case of getting bad health condition?

It’s not a silly question. Perhaps it’s my concern or maybe yours before deciding to take a health insurance. But we both agree about the important of health insurance with preexisting conditions, especially the affordable oneJ. Yup, the affordable health insurance with preexisting conditions not only gives us great medical health coverage but also a peace of mind -- in all our activities.

If we are a hard worker, we should play smart to choose anything for life, how to spend our earning wisely, not wasting it.

Then, if you are now planning to pick up a health insurance company, don’t hesitate to consider cheap health insurance plans. If a cheap one can benefit you much – a satisfaction guarantee, you’d better take it.

Season’s Greetings

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Fri, 31 Dec 2010 22:23:00 +0000

It’s time to leave, closing 2010’s pages and starting the new chapter of pages 2011.
For any reason, needless to regret anything which has already happened in 2010.
Instead of that, it’s time to recovery from any fails, heading up the new challenges and
firing up the new passion to beat all obstacles.
Happy New Year, my friends.

Let the spirit always be ours, now and then.

Curriculum Vitae

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Tue, 10 Aug 2010 07:53:00 +0000

Maybe you often hear some proverb such as “You are What You Think; You are What You Eat; You are What You Read; You are…(you can add your version, anyway).
For a copywriter, in daily basis: You are What You Write.
People know you from your writing (~~if they want to hehehe~~)
But guess, did people know when it was still inside your mind?
Let people know you easier. Your character is a signature amongst others.
Especially, when you are looking for a new job .

If you write down your experiences & your skillfulness in your curriculum vitae (CV) as a bunch of list, literally, you are seriously hurting your creative soul (~~and all creative people, sigh~~).
Don’t be proud if you write like others do.
In commercial writing, this is a part of don’s.
Yes. Sameness is a shame.

Because writing a CV can be applied like executing a print ad, radio commercial, even a TV Commercial and etc. You can add some supporting visual, links, voices, sounds, videos and more on your CV.

So, how can insert them in papers?
Who is talking about writing CV in papers?

If you are true copywriter, forget to be a typist or clerk type (sorry, but it’s true).
Your creative mind must drive all your consciousness and your fear.
Utilize all media. Pick one of them to represent yourself in a creative CV.

The better your CV, the better your future

Hidden Copywriter

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Wed, 30 Jun 2010 16:09:00 +0000

So, who is that guy who has no guts to claim himself as a copywriter?
Okay, not him. But her.
Then, the question is:
Who is she who cannot see herself as a copywriter?
Okay, not her. But who.
Who?
Off course, I’m pointing to you.
Because somehow, somebody like you won’t to declare something you didn’t realize it.
Don’t believe it?

Let you prove it with this simple question-answer play.
Q: Did you join a social media?
A: Yup.
Q: How often do you update your status on that?
A: Not often, but I do update it.
Q: Do you like to write a short message on your phone?
A: Of course. It’s simple and cheap.

From now on, you can continue this Q&A list with yours that will find yourself as a hidden copywriter for about many things in your life.

Because when you updated your status in twitter or facebook for example, or when you wrote for sending or replying a short message on phone, or when you wrote a post or a reply for email, without realizing it you had written some wording with your own which you chosen them carefully according to the purpose.
Or, when you are falling in love and want to declare it to someone then you will choose some right words which represent your current feeling.

First thing in a first step as a copywriter is
you know what you think to write.

Social Media

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 03 Jun 2010 03:42:00 +0000

How many social media did you join?

What kind of objective was when you decided to join social media?

Probably, your answer is merely same with me, with your friend, with your friend of your friend, and so on.

But, maybe, you have totally different answer with others.
Oh, never mind.

Because this time we are not discussing which the best one among others.
But the topic is now about the power of social media.

Imagine that we can use a social media to branding our product.
Not only do advertise on the social media but also the tidbits that happening over the members about our product campaign that they saw in any media and became a topic for them.

What a surprise when tracking or monitoring their activities, especially their status, we can see our product described by them.

And we cannot neglect it at all.

Various comments from them will be a remarkable value for evaluating our campaign.

The Power of Super

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Tue, 25 May 2010 05:12:00 +0000

Don’t ever think I am writing about action figures as superheroes like Superman or Spiderman in this post.
Not a chance. (Next time, maybe :))
This time, we are talking about super – a word line which appears in TV Commercial.
Sometimes it superimposes over a visual to strengthen the visual meaning or it appears alone over the white or black background as a conclusion, resume, summary or key line for the whole story of the TVC.
Remember, to strengthen not to make a redundancy of meaning.
Depends on the execution, sometimes a TVC gives you an order to make a conclusion by yourself what the main message on it.
The TVC is trying to play with you interactively instead of making the conclusion literally.
Not only will inspire you, but also you get a comfort feeling because you are in a part of the result. Understood or not. Receive or reject the message.
And sometimes, the super in TVC let you be in a deep role play how you can absorb and understanding the story of the TVC.
It’s more playful than none.
More emotional.
So, when you decide to have super(s) in your TVC, don’t put an ordinary sentence or phrase on it.
Put something powerful wording, of course, which is not literal as ‘what to say’ wording.
The impact is from your ‘how to say’.
Try it as a dummy before you present it to your client or even in internal team meeting.
Just feel it. The difference.
Don’t underestimate the super

Movie News

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Sat, 22 May 2010 08:07:00 +0000

Are you movies lover?

Will you not sorry yourself when you miss of movie news even a bit?

Then you will insist yourself to update your knowledge about which actors or actresses role on the play of incoming new movies, their slices of life that captured candid or blatantly, the award goes to who, who falling in love with who, who is in dating, etc.

Yes, it's because of you are a kind of person who loves the movie world with all features which live on it inherently.

So don't be far away.

Just stay away, close to the up-to-date here.

Please, don't tell anybody that you can follow all the stories and the hypes that happening in the entertainment and movie industry so easy and in convenient ways even in the go!

Let you be the first person knowing the news :)

It's great that from this Movie News, you will be a centre of attention when meet your friends and talking about celebrities entertainment today.

Imagine you know it much more than others!

Just enjoy the play.

By subcribing via RSS, newsletter or social media, you will get new up-to-date movie news instantly.

April Mop

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Thu, 01 Apr 2010 07:29:00 +0000

When a shit happens to you in early April on date 1, will you take it seriously?
I suggest you can keep your temper calm because probably you are in joke.
A serious joke. You are in a play of April mop which run by either of your team, friends, colleague, enemies and so on.

The joke is a prank which it could make you get totally upset.
It's not serious, but it's a serious joke so you will remember it along the rest of your life :)

And why April Mop is still alive and happening although it never got published through advertising and media?

Because we all are the messenger, its message carrier who popularize and update it every time the date is first on April.

It's joke. But serious in planning and execution.
Did you do that? Or are you planning to prank of your friend?

Be serious to make a joke.

King of Ideas

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Mon, 01 Mar 2010 03:40:00 +0000

This situation could happen to anyone, maybe you already had this experience.

Your client was not happy with your creative execution or the result of the product campaign which was developed by your agency.

Then the client started to blame on your strategy and the way the ideas were executed which those already were approved by them before.

The client is king. It’s a vision from the client side and sometimes somehow from your management side.

The fact that from your creative side is idea is king.

So, which one is the true king?

Which one does have better power to push you radically?

As the creative idea owner, you would defend and explain that everything had run on the right track, except “x” factor uncontrolled which has successfully destroyed your expectation.

But who cares?

I think you care.

Yes, you do.

You have the reason and the responsibility on it.

Because you are the king of your ideas.

Deadline Deadlock

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Sun, 31 Jan 2010 14:28:00 +0000

Where is your idea when the deadline is close to you and you still have nothing?

It looks like you are difficult to find the best one to fit the job requisition.

The best one?

It sounds too confident :)

Maybe you have a list of ideas but it's just a list of rubbish.

So, which one close to you based on your real experiences? When the deadline came, how did you treat your ideas? They just looked great and ready to be presented in front of the client or you just already signed your letter of suicide?

It is nor better or easier to fix the ideas unless you prepare it ready on schedule, on your paper work, so you can get peace of mind not "piece of mine".

Just imagine, you are on deadline but you get a deadlock to have an icebreaker of your frozen ideas…

Any ideas?

01012010

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Fri, 01 Jan 2010 03:43:00 +0000

Let this new year shine your way to success.

Scam Ads

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Wed, 02 Dec 2009 03:26:00 +0000

Why scam ad occurs?

Why creative people have a willing to create scam ads?

What is the cause?

Those because of disappointing and frustrating toward the client for having rejected their brilliant creative ideas or because they hungry for awards?

Or they just want to exist?

Or a need to show off?

Which one does drive you to get an award?

When you got an award from your scam ad, are you happy?

Dreadful?

What do you really expect?

I think this following line can refresh yourself :)

Be yourself, but don't be selfish

Creative Rationale

noreply@blogger.com (S Banu Ardi | Indonesian Senior Copywriter) — Tue, 01 Dec 2009 05:47:00 +0000

Assume that you have abundant ideas and you think all your ideas are applicable to execute for print ad, commercials, and so on.

In this step, you should have some brainstorming with your team.
Because you cannot handle it all by yourself.
You need someone to bring your ideas to reality, either to be designed or visualized.

" But I can design or execute it by myself," Yup. You can answer like that because your amazing talent.

God bless you :)

But think again, if you have no magic skill such that. Woa!

Then if you have to present it to your client, it's better you pick up many -not only one idea which have good reasons, just in case your client will break your reasons easily. Safe haven, you still have an option. Other idea. To fight back. Never mind if then it'll be slaughtered again by your beloved client. At least, you have something to argue for your idea. Not silence to kill.

Behind a great idea, there is a great creative rationale