To organise time-lapse video footage for your business, contact Inspireworks today
on 1300 885 968.

Then tune in to our monthly video blog, for just some of the best kept secrets and latest techniques on how you can drive better outcomes in your business through the power of online video.    Best of all, its yours for free. In my video blog today, I talk about two little known uses for custom video content for business.  This includes some recent announcements from Apple as of January 2012.

This is also our first video blog, with many more already in production which we look forward to sharing with you throughout the year.  If you have some suggestions on topics that you’d like to see covered on video production or producing corporate videos internally, let me know through the contact form on our website or send an email to video [at] inspireworks [dot] com [dot] au.

Thanks!

We’re pleased to be back from our festive break!

In the armageddon film, 2012 starring John Cussack, the movie poster begs the question “Who will be left behind?”    With many websites still void of video content we find ourselves asking the same question.

Corporate video production is an essential mix of marketing and communications arsenal for most businesses these days.   Viewing corporate videos on websites, YouTube channels and mobile devices is something that we will do more of in 2012 in any previous year.

So when is the right time to create fresh, interesting and engaging video content for your audience?   Viewers today expect it and many businesses that haven’t adopted corporate video as part of their communication will soon be left behind in the world of client engagement.

It’s our belief that 2012 won’t be like the movie 2012 (ok, so we couldn’t resist the temptation of merging the supposed year of Armageddon, with a twist of Apple Computer’s  infamous 1984 commercial).   Businesses however, can avoid getting lost in the tsunami of weak advertising messages and uninteresting website content if they embrace professional online video production as an integral part of their engagement strategy for this year and beyond.

Despite the play on words on the gloomy movie, we’re thrilled to be back and firing and thank our existing clients and suppliers for their ongoing support.  If you fear being left behind and need help with corporate video production in the Melbourne area, contact our studio today on 1300 885 968.

This is exactly what happened to our client in Brisbane last week.

So what does this have to do with a video production company in Melbourne?

In June this year, our client approached us to create a compelling and inspiring corporate video documentary on how the Pipeline’s Alliance used alliancing during the process of a project as an effective way of doing business.

The video was suggested as part of the submission criteria for the Alliancing Association’s call for entry.

We created two professional videos:  One was a ten minute documentary version for the committee of judges as a supportive and persuasive presentation to accompany their submission.   The second video was a 3 minute highlight version to be shown on the Awards night.

With ten days turnaround, our team got stuck in to it.   After ensuring we met the postal delivery time, we sat and waited to hear the results.   A few months on, the news came via email this week from our client.

“Congratulations to everyone that has played a part in the Pipelines Alliance. Your efforts have again showcased the great work being done by Pipelines Alliance in delivering a program of challenging projects for Melbourne Water and the ultimate benefit of the wider community”.

Whether you’re looking at winning over a committee of judges, our a swag of new clients, give Inspireworks a call to discuss your corporate video or promotional video requirements.  We’re friendly and would love to design a corporate video that helps you achieve your moment in lights.  Phone: 1300 885 968 and ask for Jonathan in our Melbourne studio.

Post date:  Wednesday 2nd November, 2011

Many business leaders have wanted to adopt a culture and a methodology for innovative thinking within their own organisation that Steve Jobs defined within Apple.  Steve Jobs was a great inspiration to us all and I believe, is rightly hailed as the Edison of our time.

Well, you may have heard yesterday, Apple announce their shipping date on their next iPhone, the 4S.  This new iPhone (will looking the same as the previous iPhone 4) comes with (among other things) an improved camera. Not only is the stills camera contain a cool 8 megapixels but they’ve also managed to squeeze in, 1080p HD recording.

So what does that mean for business communicators that might want to record corporate info ‘as it happens’?  Will it make a suitable video camera as an internal resource?

Here’s a few pro’s and cons to consider:

1. Picture Quality.  (pro). According to the tech-specs, the picture quality is good and will marginally exceed that of the Flip video cam that many comms people currently use.  Also the image stabiliser will take out some of those amateur shakes and deliver a smoother and more watchable shot.  The picture quality is up to scratch for intranets, video blogs and YouTube channels, particularly for simple communication that needs fast distribution without much editing or whiz bang effects.

2.  Audio Quality (con).  If audio is important (such as in an interview setting), the iPhone 4S video recording function has its limitations.  One of the most common signs of a non-professional production comes immediately through the audio.  Moving the camera closer to the interview subject is not really the right answer to this problem.  Fortunately there are adapters that can enable you to attach external microphones (like a lapel) and this will make an improved difference for your next one-on-one chat with the CEO.

When the iPhone ships to Australia in about 10 days, it will be interesting to see the picture quality first hand and how the auto functions handle in various conditions compared to that of its predecessor.

Also many may be wonder – how will the iPhone 4S vs Flip video compare?  I think after people in comms roles purchase the iPhone 4S, they’ll be able to put the Flip in the bottom draw or list it straight on ebay.

And the difference between a new phone camera versus professional gear with an expert behind the lens?

Well, when it comes to professional filming, there’s more to it than just clear audio and good lighting.  But If you need to capture a short or impromptu event and there’s no budget or time to access a professional, the iPhone4S might be of some help.  This is suitable particularly for internal audiences or where there’s no great risk to a brand’s reputation by distributing something ‘down and dirty’.

Just be mindful that once you hit the record button, you may be dobbing yourself in for double that time in editing.  And while you may not want to commit to extra duties right now.. you never know.. you might have a little fun along the way.  Apple’s new iPhone 4S release date for Australia is October 14.

For consulting and support with corporate video production services or assistance with DIY, contact us on 1300 885 968.