We’re incredibly proud to be named Best Small Integrated Agency in the UK for the second year in a row!

In 2015 we won Best Integrated Agency in the UK and EU Search Awards, and earlier this the year we won Best Digital SEO in the CIM Marketing Excellence Awards.

Industry recognition confirms the value and hard work of the entire MediaVision team and being recognised for our work again in 2016 is a huge honour. We plan to bring it even harder in 2017.

What Makes MediaVision Different?

It’s been a fantastic year from an agency point of view, and the team has put everything into staying focused and delivering great results for clients. We haven’t taken the easy road, we’ve held firm in our decision to only bring on brands we know we can make a huge difference to, and our policy of full transparency has helped us forge really strong relationships with clients. Throughout every campaign we focus just as much on what’s working as what isn’t, allowing for constant improvement.

• All our services are entirely scalable and tailored to each brand
• We work as an extension of a client’s team to collaborate, learn, teach and lead
• Clients have direct access to any one of the specialists working on their account, at any time
• Candid conversations form the basis of everything we do & we pride ourselves on full transparency

100% Results Focused

We’ve overcome many challenges on the road to becoming a truly integrated team, but the desire to truly make a difference to our clients has always been at the heart of MediaVision, and that’s what’s helped us become a multi award-winning agency.

Get in Touch

Speak to us to find out more about what integrated digital marketing can do for you.

Louis Venter

CEO

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Happy is the understatement of the year. We’re inconceivably thrilled after winning Best Small Integrated Search Agency at the European Search Awards!

This accolade, along with our win at the UK Search Awards last year, supports our unwavering belief that integrated digital marketing is the only way forward. We’re honoured to have competed with some of the best agencies across Europe to take home this title. While winning is great, it certainly doesn’t mean there’s time to coast, not in an industry that constantly challenges us to improve our game and exceed expectations.

Onward and upward to more award-winning work!

What Makes Us Different?

Boutique expertise and delivery at scaleWinners-EU-Search-Awards-2016

Our small, agile team of specialists in London and Cape Town deliver highly focussed and insightful bespoke solutions to any brief. Our full range of services is entirely scalable and tailored to each client.

We’re an extension of a client’s team

Partnerships matter. That’s why we focus on becoming an extension of a client’s team. By understanding how they work and forming lines of honest, open communication, we’re able to collaborate, learn, teach and lead.

Direct access to specialists

Instead of account managers, every account at MediaVision is championed by a strategist-led creative team dedicated to its success. That means clients have direct access to any one of the specialists working on their account at any time.

Transparency

Data-driven, candid conversations with clients are the basis for everything we do, from concepts and creative execution to strategies and results. If something’s not working we have the flexibility and trust to change it quickly, and we usually do.

This is our eighth nomination at an awards ceremony this year alone, and we’ve taken home Best Small Integrated Search Agency award from the European Search Awards, and the Best Digital SEO award from the CIM Marketing Excellence Awards this year as well!

The categories we’re shortlisted for at the UK Search Awards for 2016 include:

BEST USE OF SEARCH RETAIL: MediaVision and Hobbs

BEST USE OF PR IN A SEARCH CAMPAIGN – MediaVision & Instant Offices

BEST INTEGRATED CAMPAIGN – MediaVision and Hobbs

SMALL INTEGRATED SEARCH AGENCY – MediaVision

These nominations are a testament to our belief that integrated digital marketing is the way to go! We are immensely proud of the teams that dedicated their everything to ensure success in these campaigns!

In association with Bing, the UK Search Awards are in their sixth year, and attract hundreds of entries from industry leading search and digital agencies from around the UK and Europe.

Well done everyone, and a thank you to our clients for believing in us, and allowing us to do some crazy things to ensure all the wins!

The year is not over…let’s see how many more we can add to the awards list!

Location: Westlake, Cape Town

JOIN US! Named Best Small Integrated Agency in the UK by the UK Search Awards, our talented and rapidly expanding team is looking to recruit a junior to mid-level SEO Executive with experience in e-commerce SEO.

WHAT GIVES YOU THE EDGE

• 2+ year previous SEO or website analytics experience
• Good understanding of website performance metrics
• Sound knowledge of how search engines rank pages
• Experience with CMS systems such as WordPress, Magento or Joomla
• Experience with fashion brands
• Basic HTML/ web development knowledge
• A high proficiency in Microsoft Word and Excel
• Blogging experience

RESPONSIBILITIES

• Keyword research and strategy
• Optimise copy and landing pages for search engine marketing
• Drive organic traffic and revenue for clients
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Ensure SEO best practices are properly implemented
• Research and analyse competitors
• Analytics setup
• Monthly reporting
• Performance benchmarking
• Assist with link building strategies
• Work with content and PR teams to drive SEO in content creation
• Regular blogging for our company blog

BENEFITS

• Medical aid support
• Bonus scheme
• Monthly staff socials
• R15 000 – R20 000 Salary negotiable

ARE YOU ALL THE THINGS ON THIS CHECKLIST?  

• Able to think analytically, laterally and out of whatever the box is
• Able to not only spot problems but also provide solutions to them
• Passionate about all things digital
• Constantly seeking to learn, like a Jedi
• Able to manage and prioritise multiple tasks
• Hard working
• Motivated, ambitious, and involved
• Capable of working alone and in a team
• Able to communicate and remain calm under pressure
• Excellent at verbal and written English
• Focused & confident
• Adaptable
• Cool with a Golden Retriever trying to steal your lunch sometimes
• Willing to ask questions, test things out, learn and teach

What we need from you: A candid, easy to read, stand out cover letter that explains why you’re the best candidate for this position, along with your CV.

A sense of humour and the ability to do the fun work and the not so fun work with equally high standards is essential. If you choose great music for the office playlist – even better.

If so, what are you waiting for?!

Send your application to recruitment@mediavisioninteractive.com

Users are researching, discovering and buying more online each year. While retailers are focusing their budgets more from offline advertising to online – this makes the landscape much more competitive.

At MediaVision we specialise in applying an integrated marketing approach to help our brands acquire new customers through utilising a variety of channels, strategies and tactics.

If you are an online brand working on a new customer acquisition project, then we would be delighted to discuss the main elements below with you in more detail.

These principles can be applied to any kind of business, from a small coffee shop or independent retailer, to a multi-million pound, international corporation.

For those of you who are time-poor, we have put together a quick infographic that highlights the main points from this blog post in less than 60 seconds.

If you have more time to spare, you can view each point in more detail below. Don’t hesitate to get in touch with me if you have any questions or would like to discuss these points further.

5 Steps to New Customer Acquisition (extended version):

Audience Analysis

The very first point that we need to identify is “who” our ideal audience is. It is essential to gather as much detail as possible for us to mould our strategy accordingly. This also gives us a much better idea of the brand and its positioning within the market.

Information such as interests, locations, devices, preferred websites, topics, interests, habits, languages, gender, age and even income are essential elements that we can target within our integrated strategy.

Our Digital PR and Analytics team can help you identify exactly who your target audience is by carrying out a detailed Audience Analysis report (contact us here to find out more).

Choose Your Channels

There are a multitude of channels available to target your ideal audience online, but not all of these would be suitable for your business or brand.

The best solution is usually an integrated approach, which allows us to maximise exposure and results across multiple channels, according to each one’s performance and ROI (Return on Investment).

The main channels we have found to be the most effective are:

• SEO
• Digital PR
• Paid Search
• Remarketing
• Social Media
• Content Marketing

A combination of the above methods allows us to reach the widest, most relevant audience across multiple channels and touch points.

You can speak to one of our experienced team members here to find out which channels we would suggest using to optimise your brand.

Identify Customer Value

The next step in new customer acquisition success is identifying the value a customer brings to your brand. Arguably the most important metrics here is a customer’s LTV (Life Time Value).

There are a number of metrics that can help us identify a customer’s LTV. Average order value, repeat purchases, on site interactions, loyalty duration, assisted conversions, attribution, seasonality and margins can all influence a customer’s LTV.

Once we have identified this figure we will have a much better idea of how much we can spend to acquire a customer and nurture them into a loyal, brand evangelist!

Set Goals

Identifying a number of goals & KPI’s is key to the success of any online strategy. Goals can be anything from a ‘page view’ to a ‘sign up’ or a ‘conversion/sale’ and can be measured on a CPL, CPA, Margin, ROI or ROAS basis. We would suggest using a multitude of goals and assigning an individual value to each one to get a better idea of how each channel is performing. It is also important to set realistic expectations with regards to the volume of leads (or results) that can be achieved in the short to long-term.

Our in-house analytics team (mainly Mr. David Sanchez) makes conversion tracking completely painless/seamless (for the client at least!) by using a series of third party tools to track multiple on site events, and developing a full measurement plan  to help make the most of every pound invested into our campaigns.

Create Strategy

Once the previous four points have been identified and agreed on, we can work with your brand to develop an online marketing strategy including a full marketing calendar, traffic and revenue forecasts, budgets, team structure, tasks and timelines – through which we aim to achieve each milestone in your campaign.

About Us:

At MediaVision we help our customers achieve their goals by developing digital marketing strategies across search, display and social, utilising leading cross-channel technology combined with expert knowledge from SEO, PR, CRO, affiliate & content marketing to empower our integrated offering.

By utilising data from other channels and sources, this allows us to optimise and enhance our clients’ campaigns with a more diverse, targeted and structured approach – offering a completely integrated solution across channels.

We recently won awards for Best Small Integrated Agency in the UK & EU for our integrated approach.

Our customers range from well-known high street brands to multi-national companies across all industries, from fashion, e-commerce & finance to travel & real estate.

Get in touch with us today to find out how you could benefit from our integrated service!

*For republishing or custom content please contact jack@mediavisioninteractive.com 

Finalists: Best Use of SEO

We’re finalists in the UK Digital Experience Awards for our work with Hobbs for Best Use of SEO. On December 2nd we’ll be heading to Park Plaza Riverbank in London to present our work to a panel of judges in the finals.

Check out the Case Study & Results Overview Below:

Hobbs is a leading fashion brand with stores across the UK and concessions internationally. They operate in fashion ecommerce, an incredibly competitive sector, and what makes it even more competitive is that they’re on the premium end of the sector. We’ve been working with them extensively for a few years now, and after delivering award-winning results in 2014/2015, they challenged us to deliver even more growth in 2015/2016.

We responded by resetting the entire campaign from a technical and Digital PR perspective, launching an integrated, multi-layered strategy that enabled us to achieve outstanding results. We’re incredibly proud of our work with Hobbs and look forward to smashing records even more in 2017.

About the UK Digital Experience Awards: Having launched just two years ago, the awards have rapidly become an important event for digital and customer experience professionals across the UK.The Awards Finals include a morning of live presentations to a panel of independent business men and women, followed by the awards ceremony.

Our Work with Fashion Brands

As niche specialists in fashion and lifestyle PR, social media, SEO, PPC and content marketing, we work with fashion brands in the competitive world of online retail to help them build stand-out campaigns and achieve unprecedented results. Speak to us to find out how we can help your brand, and view our latest Fashion Search Performance Report on the top ranking fashion brands in Google.

Jodie Harris

Head of Digital PR

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Louis Venter

CEO

Email

Need to catch up on the latest Digital Marketing news for the past two weeks? We’ve done the leg work so you don’t have to with our mid Sept Marketing round-up.

What you can expect; A quick digest of the latest news & insights in around Google, SEO & Search, Paid Media, Social Media, Content Marketing, Digital PR, Mobile Search and Link Acquisition.

Subscribe below to receive the Latest News and Digital Marketing Information straight to your inbox!

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Marketing News

1. The Top 16 Free Digital Marketing Tools to Help Identify & Reach Your Customers

2. Combining Email and Facebook for a Dynamite E-commerce Marketing Campaign

Google

1. Google Intrusive Interstitials Mobile Penalty Is At The Page Level Only

2. Google Updates Local Reviews Schema Guidelines

3. Google Says Bots are the Main Target of Keyword Planner Changes; Many Questions Remain

4. Google: Rel Canonical Not Supported For Images

5. September 2016 Google Webmaster Report

SEO & Search

1. HREFbuilder: Making HREFlang Sitemaps a Little Bit Easier

2. With Panda in Stealth Mode, Why Google’s Quality Updates Should Be On Your Algorithmic Radar

3. The HTTP to HTTPs Migration Checklist

4. How To Run Screaming Frog on Google Cloud

5. How to Properly Implement a 301 Redirect

6. Making Sense of Google’s Updates in Local Search

7. Google Shares Tips on Using AMP for E-commerce

8. Google Structured Data Tool Supports Schema v3.1

9. What’s the Real Relationship Between Organic Rankings & Social Shares?

10. Google: Site Command Should Show Rich Snippets If Implemented Correctly

11. 5 Reasons Why Marketers Should Pay Attention to Bing

12. How to Generate & Insert Rel Canonical with Google Tag Manager

Paid Search

1. How to Maximise ROI & Revenue with Google Shopping.

2. Adwords Express Expands Deeper Click-To-Call reporting, Adds Ad Scheduling And More

3. Now You Can Share Results from the Adwords Ad Preview Tool with Clients

4. Recapping the Biggest Google Shopping Changes So Far in 2016

5. SEO and Voice Search Proof Your Shopping Campaigns this Holiday Season

6. Google Extends Drafts and Experiments to Display Network Campaigns

7. Ad Testing: Conversions Per Impression

8. What’s In A Name? Building Powerful Product Titles for E-commerce

9. 10 Local Paid Media Marketing Ideas

10. Discover 3 Levels of GEO Targeting for Beginners, Intermediates & Experts

Social Media

1. How To Easily Create a Facebook Loop Giveaway

2. Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

3. Pinterest Debuts Click-To-Play, Mobile Only Video Ads

4. 19 Tools to Create Social Media Content

5. Pinterest Will Target Ads to People Who Click on, Save Brand Related Pins

6. Facebook Pressures Advertisers to Cut Mobile Page Load Speeds or It’ll Cut Their Reach

7. LinkedIn Conversion Tracking is Here! 4 Things You Need to Know

8. 3 Ways to Find Answer Box Opportunities

Content

1. Shoppable Content: The New Trend in Content Marketing?

2. The Frugal Guide to Content Marketing: How To Promote Your Content With Zero Budget

3. How to Dominate Content Marketing with Machine Learning Tools

4. How to Design a SlideShare that Pulls Over 1 Million Views

5. Content Marketing for Link Building

6. Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience

7. How to Generate Content Ideas Using Screaming Frog in 20 Minutes

Digital PR

1. ‘I’m Not Your Boyfriend, so don’t text me’: The 10 PR Tactics Reporters Hate Most

2. 36 Authoritative Outreach Tips for Digital PR Specialists

Link Acquisition

1. Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

2. Weird, Crazy Myths About Link Building You Should Probably Ignore

Analytics

1. Explore Important Insights from Your Data – Automatically

2. How a Google Analytics Change May be Skewing Your View of SEO’s Value

We set out to discover which fashion retailers are leading the way in today’s highly competitive online shopping environment.

Rising to the top of Google’s organic search results pages is no simple feat, yet online visibility is critical to a brand’s success. In fact, it’s estimated that every 1% increase in non-brand rankings results in an additional £80,000 in annual revenue for a brand.

With paid advertising on Google becoming more expensive each year, and brands becoming increasingly reliant on SEO as a new customer acquisition channel, competition in the online shopping environment is fierce.

Having experienced the challenges first-hand during our award-winning work with Hobbs, we decided to research which brands are leading the way.

With valuable insights for fashion marketing, brand and ecommerce managers, the report includes a Top 50 leaderboard in men and women’s fashion, as well as a closer look at the Top Eight performing brands overall. Who are they? What do they get right and what could they do better? Now’s your chance to find out.

Speak to us! If we identify ways that we can offer you genuine value then we’ll happily send you a full proposal to discuss how we can help your brand.

Jodie Harris

Head of Digital PR

Email

Louis Venter

CEO

Email

This week Facebook revealed that third party ad blockers would now become redundant against the social media giant. According to their latest release (9th August, 2016), “As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”

What Does This Have to do With Ad Blockers?

While using the Facebook advertising dashboard, I have been previously warned that ad or IP blockers may tamper with the results of the ads I was placing. Facebook makes 97% of its revenue from adverts, which means bad advertising results may put their services in question.

And we all know, money talks.

Thin Edge of the Wedge

Back in May 2016, Facebook decided to take the ‘we care’ approach to let us down gently. In their “Bringing People Better Ads” article (because they think we want ads?) they explained that all the great free sites we have online are mostly supported by advertising and thus, it would be in our best interest to enable ads if we wanted to keep our beloved sites going. Fair enough. They also gave us hints as to how we could control our advertising a little more closely.

Powerful Controls

Facebook gave us “powerful controls” so that we have some say over what we see. By using their Ad Preferences tool, we’re able to give feedback and Manage Ad Preferences. You can also specify topics, find out why an ad was targeted to you or dismiss some topics. This way, you are able to control the ads you see on Facebook.

I’m Not on Facebook so it Doesn’t Apply to Me

Wrong. Facebook now offers technologies and services to advertisers to reach people who aren’t even on Facebook. Whatever you do on your browser will send feedback, which can be used to serve adverts on other platforms. This is known as online interest-based ads, and Facebook is in the business of servicing these too.

If you are on Facebook, you are able to control your interest-based advert settings directly via Facebook.

Nay Sayers

According to Wired.com, Facebook won’t actually be adapting their standard code that ad blockers rely on to block ads, but rather categorising their adverts differently. They say, “The idea is that ad-blockers won’t be able to tell the difference between ads and everything else on the page, and therefore won’t block the ads” with many ad block companies being sceptical about the results. Only time will tell.

Take the Power Back

The best way to take control over ads is to participate as much as possible. If Facebook really does create options for us to have our say, and are demanding better quality adverts, then this could actually be really good for the advertising industry.

If you would like to change your restrictions from the start, go to Ads under your settings tab:

We recommend getting involved and influencing what you see, and how you see it, within your own timeline.