www.TeamZavadowski.com

Hope you enjoyed the video!  To see more details, pictures and more for all the wells we helped build, click here.

Now here’s the full scoop on what our big 2011 push…

Based on what I raised last year, the Leukemia & Lymphoma Society invited me to part of the National Capital Area’s Leadership Team for all the “Light the Night” fundraiser walks happening in the area. In addition to doing that, I hosted my own family/friends team.  (They are really cool events that start right at sunset, with everyone carrying lit balloons.  Red for supporters, white for survivors and gold for “in memory”.)

A lot of friends got involved with our team this year.  Funny story: One of my buddies, Will Lee, came down from NYC… but he didn’t check the weather forecast at all to realize it was going to be COLD and RAINY the whole night.  So he only brought shoes with holes, an undershirt and jeans! I had to take him shopping just hours before the walk.  But on a positive note, he now likes shopping at Macy’s.

Of course being the #1 team at the event, we had to rock it with some style! So I came complete with an airhorn, glow jewelry, LED necklaces and a secret stash of “adult beverages”.  Trust me, those helped keep us warm when the rain and cold came later on!

In addition to the walk, I also did a “Benihana Celebrity Chef” night…

Yanik Silver joined in and we both went to training to learn how to become real Japanese Hibachi Chefs.  I’ve got the graduation certificate to prove it!  Then, we each hosted a table of our friends and had them come pay to have us cook/perform and to support the team. Not to mention, I got to the do the famous “shrimp flip” into folks’ mouths!  Don’t worry, I warned the ladies ahead of time not to to wear anything they wouldn’t want stained.  LOL.

Our team page is www.TeamZavadowski.com — and you can read my personal story there.  The Cliff’s Notes version is my Dad had to undergo experimental treatments 3 years ago. Since the type of cancer he had is so rare and aggressive, there isn’t a standard treatment yet. Which means supporting cancer research is super important because it literally saved his life. (My Mom is also a 9-year breast cancer survivor and advanced science helped to keep her here with us too!)

So far we’ve raised OVER $16,000…and we’ve got until the end of the year to raise more. A LOT of Mavericks, entrepreneurs, marketers, friends and family have donated again this year — but if you haven’t yet, please check out my team page to make a donation with HUGE impact.  It saves lives like my Dad’s.

And I’ll give you 9+ hours of video training from my previous Customer Appreciation Webinar events (ALL CONTENT) and the video of my “Outsourcing Secrets” presentation at the $2,995/pp Underground Online Seminar.

It’s been a great season of friends, fundraising, food and impact!  I hope you can join in and be part of it!  Click here to visit http://www.TeamZavadowski.com — and please feel free to leave your feedback and comments below!

– Chris

Business works – when it works – because of an opposite operating system. Small business works better than big business because its leaders have little fear of being deposed; they are the owners, a status actually higher than royals (which is why royals despise business owners), so they can act without political considerations.

For that reason, they are often proactive instead of only reactive. Because they deal in real rather than fictitious numbers, have a limit on debt they can get their hands on, and eat profit, they often make intelligent and rational decisions. Many work at defusing problems at their tiniest, in their infancy, rather than postponing doing so as long as possible, until the monster has grown big enough to eat them.

If you stand back and observe all this, you can see what works and what doesn’t work quite clearly, and make your personal behavioral and business practices choices accordingly. If you will.

Felix Dennis is a Renegade Millionaire – actually worth about $500-million, which he manufactured for himself, entirely on his own, from scratch. He is one of Britain’s richest citizens. In his newest book, The Narrow Road, he tells more blunt truth about what works in the making of money, more succinctly than any other credible person I’ve ever read on the subject.

I am more simpatico with his conclusions than I am with anyone else’s. Like me but more so, Dennis is offensive to many and frightening to many more. Truth is rarely pleasing or reassuring, except to the very tiny number of people who prefer it to being pleased or reassured. I suggest getting and reading this little book, but in a well-lit room, not in gloom inhabited by scary shadows.

Unlike most authors of most success genre content, he makes no attempt to deliver ideas that will be popular with a large audience. This mirrors my own approach as an author, spanning, now 32 years and more than 20 published books. (www.NoBSBooks.com), My scariest is No B.S. Ruthless Management of People and Profits.

One very big difference between the path most are on versus The Renegade Millionaire Way is mixed agendas vs. laser-focused dedication to what works. The Renegade Millionaire Way is simple: find what works and use it. (That’s what being part of a great mastermind group is all about. Why coaching is important.)

Others’ way is far more complicated. It is cluttered with: what will people think of me? am I permitted to do this? but we’ve never done it this way. we should do get more consensus. my peers are all rushing off to do the new thing and I don’t want to be left behind. will this make me popular? liked? or gossiped about? what if it sparks criticism about me on Google?

Ordinary business owners are trying to run fast through a dense forest of all these concerns, thus bumping into trees at every turn, spending a lot of time lost and confused. Renegade Millionaires have left that forest and are running on a clear, paved path.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

The guy who started this chain was a bona-fide Renegade Millionaire. Even though many of their shops are in malls, they’re all closed on Sundays nationwide because he believes in rest and time with family on the Sabbath. If a mall won’t let them close, they don’t go in the mall at all. Hasn’t hurt them. In 2011, at mid-year, they were up system-wide by about 12% in same store sales vs. prior year. The chain is growing; the company is profitable. I believe it’s the founder’s son running the show now. I saw him on Fox-Financial, cheerfully and goofily dressed up as a cow, pitching Cow Appreciation Day.

A lot of people let ego, often undeserved ego, stand in the way of achievement. They envy others their wealth, but aren’t willing to totally put themselves out there to get it for themselves.  On the other hand, a lot of people operate without underlying principles and a strong navigational system, so they are easily blown off course.

The folks running this particular company have clear, firm values. One is that customers have fun. That’s something missing from too many businesses: nobody’s having any fun. The experience of being a customer is, at best, ordinary; at worst, terrible.

I like to ask business owners what their business is about. What they’re doing. Small-thinking shopkeepers always answer in terms of core deliverables. We clean carpets, we cut hair, we sell insurance. Slightly more sophisticated students of marketing tend to give boilerplate marketing message answers: we help people protect their financial futures. Executives at big dumb companies usually quote the vaguest of mission statements. But there’s little juice in any of that.

At one point, Trump set out to change the skyline of New York City. Well, that’s something. When you tell people that’s what we’re all about here, you can capture their imagination. That has juice. I set out in 1975 to introduce more people to ‘success education’ than any other person or company ever had, and I believe I’ve done that, although I’m not quitting just yet. That has juice.

And it’s navigational; you can ask about everything you might do, is it fulfilling that purpose?  It’s good to be about something significant and inspirational. Then, when somebody asks you what you do, and you tell them, they get that you’re about something interesting and will want to know more about it, may be interested in helping you, or being a part of it somehow, if only as a customer.

One of the essential ingredients of the Magnetic Marketing® that I’ve taught is creating something that is magnetic. Most businesspeople are thinking too much about how to sell their stuff – not enough about to make it and themselves magnetically attractive, so the selling of stuff occurs naturally.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

Years back, I spent some time with Bob Stupak, a true Renegade marketer. He took a one floor, slots only dump at the downtown end of the Strip and built it into the big, tall, flashy Vegas World Hotel & Casino, now The Stratosphere – without taking on debt, building it one floor at a time as he had the cash to do it; generating the cash by mail-order selling of pre-paid $399 vacation packages.

His full-page ads for his Vegas World package featuring 2 nights’ lodging, meals, drinks, shows and $1,000 of ‘house money’ to gamble with for $399 were seen everywhere: Parade Magazine in Sunday newspapers, Playboy, TV Guide. People on certain lists received elaborate direct-mail pieces selling the package, and over several years, millions of those sales letters were sent. His was and remains the only Las Vegas Strip hotel literally built by direct-response advertising. Now, the untold story: where Bob got the two most valuable prospect lists he mailed most aggressively to…

Every guest got a fancy welcome package, which included four full-color postcards with a photo of Vegas World and a display of One Million Dollars In Cash on one side. They were wrapped with a note telling guests to address them with notes to friends back home and drop them in the specially marked mail slot in the lobby, and Bob’d buy the stamps.

He did not mention he would copy down the names and addresses before mailing out the postcards. He did not mention that he would soon afterward mail a letter telling these folks that they were invited to get the same great vacation their friends had recently enjoyed for just $399, plus get a free spin of the Million Dollar Slot Machine and be guaranteed to at least win a diamond-like ring or a little color TV or some other nifty prize.

He mailed these prospects repetitively and persistently, and told me that he converted upwards from 20%. So, if 300 guests turned in 4 postcards, that’s 1,200 fresh prospects every couple of days, about 15,000 fresh prospects a month for which no cost was incurred in acquiring them but a postcard and a stamp, and how could you get better prospects?

His other method of list-building was nearly as ingenious, and just as troublesome. Its details don’t matter, to make the point: Renegade Millionaires go to trouble to accomplish their goals that most people won’t. That’s the untold story of extraordinary achievement. Nothing elegant, nothing efficient about Bob’s system. Just effective.

I am 56 years old and I imagine my perception is skewed by age, but I still don’t think I’ve ever seen as many people in search of the mythical Easy Button at any other time of my life. The explosive proliferation of accessible technology has acted as gasoline on this fire.

But it doesn’t change the fact of society’s money pyramid: 1% rich at the top, 4% doing well, 15% doing okay, 80% doing poorly – principally because the 1% are willing to do a lot more, and a lot more troublesome stuff than the 80% are. While the 80% are hunting for Easy Buttons, the 1% are working.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

I feel so strongly about DMLab that I have created a very special bonus (including private coaching), valued at a very real $1347.00, to encourage you to join.

Keep reading for the juicy details…

====
But First – Why Am I Giving All Of This Away?
====

You see, I’ve known Ryan Deiss for over 7 years.  We’ve shared the stage at seminars, I’ve gone to his events, had him on my own events and also purchased his products myself.

One thing you can *always* count on from him is brilliant marketing insights. Truth be told, he’s one of the very few people I regularly pay attention to online.

And the reason is very simple: Every single time I’ve implemented something Ryan taught me, it’s made me more money.

EVERY time.

In fact, when you talk to people who have followed Ryan’s advice and utilized it properly, you’d be hard-pressed to find even ONE who isn’t making great money from it.

And that’s in HUNDREDS of different niches — not just Internet marketing.

And here’s why am I telling you all of this…

Because I’m truly confident Ryan’s latest training, DMLab, can do the same for YOUR business.

You should be excited for what Ryan just released. (And that’s why I’m offering you a crazy bonus package to top it off!)

Because I believe so strongly in everything Ryan produces (heck, he’s always boosted my own profits!), I want to reward those who buy through my affiliate link this week.

That’s why I’m giving an ultimate bonus package, which includes:

=============
1) My full list of “27 Awesome Outsourcing Tools that Give You Maximum Leverage” — as a special VIDEO training.
=============

Yesterday, I held nothing back and shared 7 of the tools and got a GREAT response.  Now, I want to take you further down the rabbit hole of outsourcing.

I’ve NEVER shared all of these 27 in one spot before (and some of these I’ve NEVER shared publicly).  This is worth $97, and will be worth much more when you start implementing all these awesome sites and tools.

=============
2) A 2+ hour private video training I taught with Yanik Silver where I cover my entire outsourcing “Lighten Your Load” mindset.
=============

You’ll pick up some killer tips about hiring superstars, covering your tracks, using the “big dog” sites and more. Plus, Yanik goes into detail on how to joint venture with others on projects and the best way to structure those arrangements for maximum benefit.

This is worth at least $250 since you’ve got BOTH of us teaching for over 2 hours.  (This is currently only available to our members paying $479/year.)

=============
3) Now what good is all of this if you don’t have some personal help?  That’s why I’m throwing in something I’ve NEVER offered before: 1-on-1 outsourcing coaching from me!
=============

When you’re ready, you can contact my office and we’ll set up the 4 weeks of 1-on-1 coaching to help you master outsourcing.  This will all be done online in a private message board area.

Just you and me.  Post your questions, and I’ll respond back directly within 24 hours, M-F.

For FOUR FULL weeks.

I want to test out a new platform we have, so this is win-win for both of us.  If I was to sell this, it’d be at least $1000 (and probably much more!).

Can you tell how much I believe in Ryan’s training?

This will all work hand-in-hand with Ryan’s course to bring you more sales, more conversions and more profits.

Just use my link today, and I’ll hook you up with everything.

Again, this is a REAL $1347.00 value, and all I ask is that you give DMLab a fair shot.

But act fast, because my special bonus CLOSES this Friday, August 19th at Midnight.

To qualify, go to:
http://lifetimemarketingsuccess.com/-digitalmarketer.html

That’s my special link that ensures your order gets tagged to me. On Saturday (after my bonus closes), Ryan’s team is going to send me a list of everyone who joined using the link above, at which point I’ll send you information on how you can access your special bonuses.

But again, you need to become a member of DMLab, and you need to do it before MIDNIGHT on Friday, August 19 to qualify.

Sign up now while it’s still fresh in your mind:
http://lifetimemarketingsuccess.com/-digitalmarketer.html

Remember, I’m first in line to learn (and USE!) everything Ryan is sharing in Digital Marketer Lab.  I hope you’ll join me as we capitalize on the future of online marketing together!

All the best,

Chris

P.S. — Ryan Deiss is one of those rare marketing experts that you never hear anything bad about. As I mentioned above, every time I’ve used Ryan’s information, I’ve had great success.  Along with thousands of others!

So why would your niche, product, service or company be any different?

Buy through my official link today to get your special $1347 bonus package and personal help from me:

http://lifetimemarketingsuccess.com/-digitalmarketer.html

Considering how low-priced Ryan’s new DMLab is, and how much I’m giving away as a bonus….you’d be BONKERS not to sign up!

P.P.S. – The last few days, I’ve shared my insights on WHAT is in DMLab and why it’s so important.  Plus, yesterday I gave you an awesome list of 7 awesome outsourcing tools to give you maximum leverage.  If you missed either of those updates, you can check them out right here on my blog:

http://www.mlmblog.com/digital-marketer-lab/

http://www.mlmblog.com/7-awesome-outsourcing-tools/

See you on the inside!

However there’s one thing “missing” (at least right now) from DMLab: Training on how to outsource everything you’re learning.

Without a doubt, you’ll learn the latest cutting-edge methods and trends, but you’ll want to have OTHER people helping you make it all happen.

That’s where today’s “part 2″ comes in!

How do you feel when someone tells you to “just go outsource it”?

If you’re like most marketers, it’s both liberating and frustrating at the same time.

On one hand, it’s awesome.  You don’t have to master anything — you can just have different people work their magic.

But on the other hand, it can be frustrating if you don’t know where to start or exactly where to go. (I’ve been there!)

But have no fear, over the years I’ve become somewhat of a ninja at outsourcing. (I’ve taught sold out LIVE workshops, spoken at Yanik Silver’s Underground, presented at our recent Maverick Business Insider event, hosted outsourcing webinars, etc.)

That’s why I’ve now got 27 different tools/sites I love to use, that help me do everything from automate direct mail, to phone broadcast to hire awesome designers, accomplish super cheap tasks (think $0.10!) and more.

And today I wanted to help shortcut your learning curve a little bit, so you can hit the ground running (no matter if you sign up for Digital Marketer or not!).

First, my quick definition of outsourcing…

It’s anything YOU don’t have to personally do. So whether it’s a hiring a programmer or setting up a new autoresponder sequence, it’s ALL outsourcing for us.

[----SIDE NOTE----]
If you arent familiar with eLance.com and vWorker.com (formerly “RentACoder”), they are both EXCELLENT sites to hire out virtually anything you need done.

eLance is better for “creative” projects, and vWorker is generally better for “technical” projects.  These are two sites that should be in every marketer’s aresenal.
[---/SIDE NOTE----]

So with that in mind, let’s go BEYOND eLance.com and vWorker.com!

Here are 7 Awesome Outsourcing Tools to Help Give you Maximum Leverage (plus a few bonuses thrown in for good measure)…

——————–
#1: TeamworkPM
http://mlmblog.com/twpm
——————–

It’s the ultimate project management solution.  I suggest you head over and set up a free account to see how awesome it is.  I run ALL of our projects, teams, companies through this site.

I think EVERY business should be using this amazing outsourcing tool.  It’s like Basecamp (which I personally hate), but on steroids, and implemented MUCH better.

Quite simply, it ROCKS. (Can you tell I like it?)

——————–
#2: Jing & Camtasia
http://mlmblog.com/jing
http://mlmblog.com/camtasia
——————–

This is by far the easiest way to train your staff.  Just shoot a quick video, upload it, and you never have to teach something again.

You can do the same to create customer videos.  Jing is totally free, Camtasia is paid.

(BONUS TIP: Even with Jing, upload ALL the files to your servers, and archive training as “notebooks” in TeamworkPM above.  I’ve got an extensive library of “how to” videos exclusively for my team because of this.)

——————–
#3: Submit Your Article
http://mlmblog.com/sya
——————–

No matter what you sell, at some point in your online marketing efforts you’ll be writing articles.  And with SYA, you can syndicate your articles to TONS of places online — thousands at the push of a button!

Plus, you can “spin” your articles…and even get them pushed out onto a blog network.  And the great thing is, the owner of the site writes his own kick-butt blog with fresh regular training and some EXCELLENT free advice. Awesome value!

——————–
#4: OptimizePress
http://mlmblog.com/optimize
——————–

Some of the best $$$ I’ve spent in recent years went to this inexpensive WordPress “theme”.  (But it’s SO much more than a simple theme!)

From squeeze pages, to launch funnels, to blogs, to membership sites, this handy-dandy theme can create them ALL. Some of the biggest recent launches you’ve seen actually used OptimizePress to power the pages.

You really have to watch the video as his site to appreciate it. Combine this with the FREE WordPress software, and you have no need for sitebuilders or HTML editors. And no need for webmasters in many cases!

We use Optimize Press EXTENSIVELY in our business now, and have entire sites built with it. LOVE IT.

——————–
#5: Kayako or Zendesk
http://mlmblog.com/kayako
http://mlmblog.com/zendesk
——————–

At some point you’ll need to put customer support systems in place. That way you can outsource time-heavy tasks to others, track all communications with a ticket system, create FAQs/Knowledgebases and more.

Personally, I love Kayako. Pay once and it’s installed on your server.  With a few tweaks…tada!

But if you want super easy (and are willing to pay monthly for it), go with Zendesk.  They’ll host it all for you, with a slick “web 2.0″ feel.

——————–
#6: Dropbox
http://mlmblog.com/dropbox
——————–

Chances are you’ve heard of this awesome service.

But if not (or you aren’t using it yet), RUN and get your free account.  You see, they give you 2GB of space to store any files you want “in the cloud”.

“Woopty doo” you might say.

But the super-cool part is you can install it on all your devices (computers, iPad, smart phone, etc.) and access your files from ANYWHERE…and it will also keep files *synced* between your multiple computers.

I use this to share files and folders with my family, my VAs, friends and more.  My assistant puts all our monthly reports in a special folder…and BAM!  They are instantly synced into that same folder on my computer.  Same thing with pictures, videos and more.

Once you use this free service, you’ll fall in love!

——————–
#7: OnlineJobs.ph
http://mlmblog.com/ojph
——————–

While eLance/vWorker are great for one-off project work, this site is cool to find people to actually HIRE directly for your company.  Everyone on this site is from the Phillipines, so $2/hr is actually a good wage.

You’ll need to write a great job description, and interview people, but for long-term team members…this can be a GREAT win-win.

===============
And now, onto my super-duper exclusive DMLab bonus…
===============

Like I mentioned earlier, I use over 27 different tools to help outsource and automate in my business.  Plus, I have a few black belt methods to find quality workers, get low prices and make great things happen without having to do it myself.

And I want to give you access to all of it, and more importantly direct 1-on-1 access to ME, to help you master
outsourcing yourself.

You’ll get all of that, and more, when you sign up for “Digital Marketer Lab” through my affiliate link.

But more about that all in the next post.

Talk soon,

Chris

P.S. – Here’s my special Digital Marketer link again:

http://lifetimemarketingsuccess.com/-digitalmarketer.html

P.P.S. – If you missed my thoughts on DMLab yesterday, check it out right here on my blog:

http://www.mlmblog.com/digital-marketer-lab/

Hope your weekend rocked!  Thanks to some nasty weather and Netflix, I soaked up 13 “Day Break” episodes (very clever show if you’re a “24″ or “Prison Break” fan!).

Anyway, I’ve got something special to kick your week off…

Over the past few weeks I’ve been personally pouring over a new site called “Digital Marketer”.

Chances are you’ve probably heard a LOT about recently. That’s why over the next 3 posts I’ve got three important things to share with you…

** Post #1 (this very post)…

Why I believe “Digital Marketer” is such an important new resource, and why I think anyone using the Internet to build their business should check it out.

** Post #2…

You ever hear marketing experts say “just go outsource it”?

It’s true, you don’t have to master everything — but that doesn’t mean outsourcing is always a piece of cake. Especially if you’re just starting out or don’t know where to turn.

That’s why tomorrow I’ll give you the top 7 weapons in my outsourcing arsenal. No matter what you want to accomplish, these will help you hit the ground running. (Especially with what you’ll learn in Digital Marketer Lab).

** Post #3…

Bonus time, baby!

After going through practically everything in Digital Marketer Lab, I realized there’s one thing “missing”.

And in a couple days, I’ll reveal what that is, and a special “Lighten Your Load” bonus package I have for you to plug that hole. Plus you’ll get real, honest-to-goodness 1-on-1 help from me to make that happen.  (Of course you’ll need to use my special link so I can provide you all these goodies.  Duh!)

Now back to today’s email…

=========
Why Digital Marketer is a Must-Have for Business Owners
=========

Unfortunately ignorance is NOT bliss right now.

The problem is, the entire digital marketing world is going through a MAJOR shift right now.

And make no mistake…this WILL affect you and me.

And most people will be blind-sided.

That’s why I’m sending you this very email…

You see, when I got into online marketing over 10 years ago, big changes came every 6 months or so.  But now the revolution has picked up steam….it seems every month there’s a new tool to learn, or new method to master.

Bird’s eye view: entire marketing methods are emerging. (Mobile apps, Amazon KDP, QR codes anyone?)

And some HUGE distribution channels are dying. (“Bye bye” print newspapers and bookstores.)

But who has the time to focus on mastering everything, and staying on top of all the changes?  If you’re like most entrepreneurs with just yourself and your business (or a small team), it’s impossible keep abreast of everything.

BUT if you have a staff of 30+ people and a $200,000/month overhead like Ryan Deiss (managing editor of Digital Marketer) does, you CAN keep up with everything!

That’s why I’m so excited to share his new site with you — because now YOU can tap into all of his brilliant testing and hard work.

I know that Digital Marketer Lab will not be for everybody, not because of the price — because I know that will shock you (it’s surprisingly low right now) — but because it will only appeal to the serious business owner.

You won’t see any:
- Outrageous Income Claims…
- Mansions, Ferraris or Jets on the homepage…
- “Push Button” Software (that magically makes money
appear)…
- Get Rich Quick Schemes…
- Some “Forgotten” Super Source of Traffic…

What you WILL get is access to Ryan’s entire team of 30+ superstars. All of their systems, test data, real time info on what’s working in his multiple business and Ryan’s total commitment to your success, no matter what your product or service is.

This is the unembellished truth about the struggles our industry is facing and EXACTLY what you need to do to prepare you and your business to survive and thrive.

—-SIDE NOTE—-
I’ll share my personal experience with Ryan in email #3 (long story short: I’ve known him for 7+ years, and virtually every piece of advice he’s taught has increased our profits.)
—/SIDE NOTE—-

Actually, I might get in BIG trouble for you giving you this, but I just created an “Insider Sneak Peek” of everything inside Digital Marketer Lab right now.  I’ve attached it to this post for you. (Keep this hush, hush between us, okay?)

It explains what each section in Digital Marketer is about. Plus it’ll give you a good overview of what you can expect to access (and learn) instantly.

And Ryan just posted on their member-only calendar, so new trainings are getting added over the coming weeks.

Niiiiiice!

Add it all up, and this is a rock solid resource that should be in any serious online marketers arsenal.

It’s already affected several new promotions in my business. And I have little doubt it’ll do the same for you, and you’ll be loving it yourself very shortly.

Keep an eye out for post #2!

Talk soon,

Chris Zavadowski

P.S. – Here’s my link to Digital Marketer Lab:
http://lifetimemarketingsuccess.com/-digitalmarketer.html

P.P.S. – In addition to the private PDF file I made and attached to this post (shhh!), I’ve got one more thing to show you today.  Especially if you want to experience Ryan’s experience and training first hand…

It’s the exact same squeeze template that Ryan has used to build his lists over 500,000 people strong.  I certainly hope that you’ll achieve the same levels of success using it on your own websites!

Go here to check out the Ultimate Prospecting Page:
http://lifetimemarketingsuccess.com/-perfectpage.html

Everybody is presented with countless opportunities to quit.

We stumble into places far most hostile than we anticipated – my daughter’s full term in the Peace Corps, in some godforsaken jungle with rats on her tin she’s roof, peeing through gaps, that leaps to mind. We sign on for things that quickly seem more challenging and difficult than we’d hoped for – maybe putting to use what is being provided to you by the publisher of this; maybe putting together furniture from IKEA.

We walk into a dark alley, perhaps stupidly or ignorantly or arrogantly, figuratively of course, and then get the crap beaten out of us, literally, and limp home, humiliated. The list of celebrated, influential and rich entrepreneurs with at least one embarrassing bankruptcy or very close call, past and contemporary, is long, long indeed. I, myself, am on the list, and in very fine company.

And if the doc’s message is true, that life is tough, life for those who claw their way to the peak of the business success and money pyramids is even tougher. Entrepreneurship is all about managing a never-ending in-flow of crap, and diligently looking for the pony occasionally in it; about converting adversity to opportunity when you can, and not being overly troubled when you can’t. And, of course, not quitting.

Quitters are very uninteresting.

What’s interesting and instructive is those who are unabashed, who are quickly resilient, who achieve redemption, who have a greater and grander next act. Over the long haul, this ‘resiliency’ may be the single most important of all personal characteristics. How well you can take a punch. How quickly you can recover. How you can weather storms of criticism or humiliation. How adept you are at reinvention. How courageously and creatively you respond to difficulty.

If you want to cultivate a characteristic, this is the one. And one way to do it is with little stuff. The day to day. A lot of people are easily derailed. Easily put into a funk lasting hours or even days. Easily compromise their agenda. The breeze from a missed punch is sufficient to send them to the canvas. They wonder why they don’t get more accomplished. It’s “their glass jaw.”

At least be honest whenever you quit – especially if your reason is “gee, where’s the Easy Button, anyway? Don’t see it here. I’ll go look over there.”  That kind of quitting isn’t about the place you walked into, the activity you started, the toolbox you opened up, the learning curve and time required. It’s about YOU.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

CPH’s mission is to raise money for important causes around the globe by hosting a fun, unique, once-in-a-lifetime live game experience for adults 21+ at the end of the Underground Online Seminar.

Here’s the story of how it all started…

3 years ago, after the Underground Online Seminar 5 had ended, last call was coming too early. So as any crazy marketer would do…Perry Belcher (giving spirit that he is) wanted to really shake things up, and bought 100 beers. Jimmy Sweeney added 50 to that. And management threw in another 20 beers. Now, 170 beers sitting on a bar at once is A LOT…

In fact — and this might surprise you — the marketers in the bar simply didn’t know what to do with all that beer at once! Well, I flashed back to my college days and remembered the famous “Power Hour” (simply one shot of beer per minute, for an hour…or until folks scream “uncle” and/or or need a wheelchair). That’s all it took, and believe it or not, we quickly ran out of the 170 beers!

Little did I realize this would turn into an annual event!

But since it was so much fun, everyone started asking me to do it again.  Now we’ve turned it into a charity event with all the players donating into the jackpot.  The top 3 people who make it the longest (1st, 2nd and 3rd place) get to choose the charities that all the money goes to.  In the past we’ve donated to Falling Whistles and the Caring House Project.  And this year, close to $5,000 went to the Leukemia & Lymphoma Society (a cause very near and dear to me).

Considering it’s insanely fun, crazy and celebrates our Maverick “give more back” DNA, it should come as no surprise it’s become an annual tradition. Each year, it’s bigger and better than ever.  Over 41 people played this year (with 87+ pitchers of beer consumed) – and at least double that watching!  Even non-drinkers got in on the action to support the charity, and help run the game.

Please visit the Official Facebook Fan Page so you can stay updated for next year’s special charity event, see pictures and discover the winners: http://www.facebook.com/charitypowerhour

Of course no post would be complete without a few photo highlights from the evening…

After talking with the general manager of the sports bar, he definitely “got” what we needed (a special shout out to the GM, Brian Pillard, for his help, discounts and goodies he donated to our fun!). Here’s the “before” picture.  72 brand new shot glasses awaiting an evening of fun.  But after one sober attendee started a food fight with the chips (she will remain nameless, but I WILL point out she was a UG7 speaker!)…we lost our chip-eating privileges.  Thanks a lot K.B.! 

Thanks to Adam Black we got the National Harbor Peep Store to donate 100 “Peeps” hats for everyone playing.  Nothing says class like the Peep show we put on that night.

After rallying the troops with an opening speech, it was time to lead everyone in the first beer shot of the evening.  (Note: This is when management – and my balance — would still allow me to stand on a chair to address the crowd).

BTW, a HUGE shout out to the “Live Smart” team of Jeff Siegel, Phil Costantino, Raimee Rodie and Isabel De Los Rios (you can see the backs of Jeff, Phil and Raimee above).  They were not only our #1 donors, but came BACK into DC from an out of town St. Patrick’s weekend celebration just to participate in CPH.  Dedicated or drinking problem?  You decide.

Having fun with my honorary co-host for CPH 2011 and new Maverick Member, Dori Friend (also a big donor for the evening!).  Check out those sexy Peep hats!

Dori definitely has the Maverick DNA.  Not only was she one of the largest donors to CPH this year, but she also wanted to play a little prank on me.  Thanks to her twisted mind (and the Internet), she hired a few folks to come in pretending they were with the Maryland Alcohol Board and that I didn’t have the proper permit to host this event.  They kept trying to get me away from the game, but I wouldn’t budge!  I told them, “I’ve known these crazy folks for over 8 years.  I’m not sure who hired you yet, but if this is real, either bring security or the police…otherwise, I’ve got a game to play.”

After 5-10 minutes of messing with me, I complimented their performance and they finally broke character and started laughing…and pretended to lock me up.  What a fun time!

At this point, some folks have started to drop out.  But you can see one of our chief instigators (and the sponsor for ALL 87+ pitchers of beer this year), Perry Belcher, holding his own.  Also COO Andrew Way is still at the table setting a “good” example.  And a big thanks to Adam Summer who bought an entire store’s inventory of “DEA” shirts to give away to top donors.  DEA = Drinking Every Afternoon.

Andrew Way and Maverick Mike Geary (also responsible for bringing some of the top drinkers to the game this year) sharing the love and sporting the contestant numbers I issued to everyone.  Clearly this picture was taken earlier in the evening.

To help speed things along, the general manager suggested we move to larger glasses.  If you’ll notice – no more shot glasses in this picture.  And you’ll also notice, over the half the players left at that point.  We’re down to just one table.

Trying to keep our Maverick Communications Samurai (and dedicated shot pourer), Aydika James, in check. To quote Aydika about CPH2010, “the spirit oozed out of the walls (and into the halls, literally).” As you can see, she gets a little violent and frisky after midnight.  Beware.

After the game finished in a 3-way tie for first place — and a drunken contestant started pouring pitchers of beer over his head — we ended up (read: kicked out)  into the lobby areas for more celebrating.

For some reason, I ordered an extra 20 pitchers of beer at last call.  And we all know Mavericks won’t let beer go to waste!  So here you can see Jeff Mulligan and Yanik carrying around their beer pitchers for the rest of the night.  Yes, Yanik is holding two.   A special shoutout to Maverick Shelby Larsen (seen above), our awesome sober accountant and fellow instigator for the evening.

If you missed this year’s CPH, you missed quite an experience!  Be sure to “LIKE” the Facebook page (facebook.com/charitypowerhour) so you can get all the updates for next year’s adventure.  A HUGE thanks to everyone who helped us blow past the original fundraising goal.  You all rock!

Oh, and feel free to leave your comments on the craziness by posting below!

Most people do not apply themselves to acquiring know-how nor apply the know-how they acquire. In short, they have the attention span of a gnat, the diligence of an idle, random breeze. They certainly don’t study.

I have become quite rich and somewhat celebrated, reaching the pinnacle of success in not one but three different fields. At each required skill-set, I once sucked. For me, there has always been a crawl to competence, then a fast rise to superiority.

Part of the process is getting through of a lot of information in a hurry but also continuously. For nearly 25 years, I read a book a day plus newspapers, trade journals, newsletters, visited the public library weekly; took on a needed skill and so thoroughly and intensely studied it as to become a world class expert.

When I was teaching myself to be an advertising copywriter, for example, I studied no less than an hour everyday, listened to recorded material on the subject constantly, sought out and got to know the top people in the field, and when one told me to take great direct-response ads and write them out longhand 21 times each, to teach my subconscious the rhythm of such writing, I did that with 100 ads.

I collected over 200 books on the subject and immersed myself in them. I built organized files of samples that fill a room. I traced one master back to his teachers, they to theirs, thus even knowing the genealogy of the field.

When I am asked by fledgling or journeymen copywriters how they, too, might have clients waiting in line to pay them $100,000.00 fees when there are thousands of copywriters advertising their availability for 1/10th that or less, and I tell them this answer, they reject it. They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.

The same answer could be given by the top earners in insurance, real estate, retail store ownership, dentistry – name the business or profession. The answer is the same.

I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid-morning coffee break and you choose to blather about trivia with friends; when I choose to study for an hour sitting on my backyard deck at day’s end but you choose to watch a TIVO’d American Idol episode, we reveal much.

When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.

Incidentally, success in every business, including yours, depends on mastery of a handful of critical competencies (one of which is always marketing).  The individual who sets out earnestly and diligently to acquire a wealth of know how in each winds up with wealth in his bank account.  All others watch with envy and cry in their soup, two activities they do seem to find time for.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit:www.FreeDanKennedyNewsletter.com