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	<title>Integrati Marketing Consulting :: Blog</title>
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	<description>Customer Engagement | Demand Creation | Knowing the Customer&#13;
&#13;
The blog from the plain English integrated marketing services company.</description>
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		<title>Integrati Marketing Blog</title>
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	<item>
		<title>Integrati Marketing site live!</title>
		<link>https://integrati.wordpress.com/2010/01/04/integrati-marketing-site-live/</link>
					<comments>https://integrati.wordpress.com/2010/01/04/integrati-marketing-site-live/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Mon, 04 Jan 2010 05:56:52 +0000</pubDate>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[contact us]]></category>
		<category><![CDATA[FREE Marketing Review]]></category>
		<category><![CDATA[integrated marketing services]]></category>
		<category><![CDATA[Integrati Marketing]]></category>
		<category><![CDATA[Integrati Marketing Consulting]]></category>
		<category><![CDATA[site launch]]></category>
		<category><![CDATA[website live]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=200</guid>

					<description><![CDATA[Announcement: http://www.integrati.com.au live and now hosting the Integrati Marketing Blog! Happy New Year for 2010 from Integrati Marketing. Well our first Monday of January 2010 has been action packed and full of positive changes. Today we launched Integrati.com.au which after 8 weeks of development and over 500 hours of collaborative effort the site is now &#8230; &#8230; <a href="https://integrati.wordpress.com/2010/01/04/integrati-marketing-site-live/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">200</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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	</item>
		<item>
		<title>Firefox 3.5 Now the Most Popular Browser Worldwide</title>
		<link>https://integrati.wordpress.com/2009/12/21/firefox-3-5-now-the-most-popular-browser-worldwide/</link>
					<comments>https://integrati.wordpress.com/2009/12/21/firefox-3-5-now-the-most-popular-browser-worldwide/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Mon, 21 Dec 2009 13:09:34 +0000</pubDate>
				<category><![CDATA[Firefox]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=197</guid>

					<description><![CDATA[This is news I have been waiting for since the launch of the Mozilla browser&#8230; then the launch of Firefox 1.0 with the best browser ever. Well Firefox 3.5 as reported by Slashdot.com is now Number 1. Brilliant!]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">197</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<item>
		<title>What is a holding page? Is my business losing traffic without a holding page?</title>
		<link>https://integrati.wordpress.com/2009/11/18/what-is-a-holding-page-is-my-business-losing-traffic-without-a-holding-page/</link>
					<comments>https://integrati.wordpress.com/2009/11/18/what-is-a-holding-page-is-my-business-losing-traffic-without-a-holding-page/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Wed, 18 Nov 2009 00:16:00 +0000</pubDate>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[holding page]]></category>
		<category><![CDATA[site launch]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=176</guid>

					<description><![CDATA[Why have a great holding page for my new website domain name before I launch my site? Read on&#8230; Over the last week the Integrati team have been flat-out working on the new Integrati Marketing site. As part of the process of building a new site on a fresh Domain or website name such as; &#8230; &#8230; <a href="https://integrati.wordpress.com/2009/11/18/what-is-a-holding-page-is-my-business-losing-traffic-without-a-holding-page/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">176</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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			<media:title type="html">integrati.com.ay Holding Page</media:title>
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	</item>
		<item>
		<title>Did you know?</title>
		<link>https://integrati.wordpress.com/2009/11/16/did-you-know/</link>
					<comments>https://integrati.wordpress.com/2009/11/16/did-you-know/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Sun, 15 Nov 2009 22:18:25 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[B.G. Before Google]]></category>
		<category><![CDATA[Did you know?]]></category>
		<category><![CDATA[Did you know? 3.0]]></category>
		<category><![CDATA[exponential times]]></category>
		<category><![CDATA[Free to air TV]]></category>
		<category><![CDATA[the future of the web]]></category>
		<category><![CDATA[TV in decline]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=164</guid>

					<description><![CDATA[We all know that the internet and the access to local, regional, national and international audiences is simply unprecedented at such a low-cost. In fact, we are living in revolutionary times with old media like newspapers in terminal decline and commercial Free to Air TV such as Channel Nine, Channel Ten and Channel 7 in &#8230; &#8230; <a href="https://integrati.wordpress.com/2009/11/16/did-you-know/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">164</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<item>
		<title>How to write a great brief? The top 5 things to include in a brief</title>
		<link>https://integrati.wordpress.com/2009/11/13/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/</link>
					<comments>https://integrati.wordpress.com/2009/11/13/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Fri, 13 Nov 2009 08:45:53 +0000</pubDate>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[advertising brief]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[brief writing]]></category>
		<category><![CDATA[free brief template]]></category>
		<category><![CDATA[marketing brief]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=134</guid>

					<description><![CDATA[Writing a good brief or briefs is an art not a science, but process helps! It has been said that a brief should be exactly that &#8211; brief. This in my past experience normally comes from Advertising professionals who are always focused on the &#8220;Big Idea&#8221; and are time poor. That works well for agency&#8217;s &#8230; &#8230; <a href="https://integrati.wordpress.com/2009/11/13/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">134</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<media:content medium="image" url="https://integrati.wordpress.com/wp-content/uploads/2009/11/brief-writing.jpg">
			<media:title type="html">brief writing</media:title>
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	</item>
		<item>
		<title>So what is an RTB anyway?</title>
		<link>https://integrati.wordpress.com/2009/11/11/so-what-is-an-rtb-anyway/</link>
					<comments>https://integrati.wordpress.com/2009/11/11/so-what-is-an-rtb-anyway/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Wed, 11 Nov 2009 12:11:25 +0000</pubDate>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[abbreviations]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[marketing acronyms]]></category>
		<category><![CDATA[mis-communication]]></category>
		<category><![CDATA[miscommunication]]></category>
		<category><![CDATA[project failure]]></category>
		<category><![CDATA[TLA's]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=125</guid>

					<description><![CDATA[I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.

I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Abbreviations (TLA's)! &#8230; <a href="https://integrati.wordpress.com/2009/11/11/so-what-is-an-rtb-anyway/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">125</post-id>
		<media:content medium="image" url="https://1.gravatar.com/avatar/4b2f5f7f001b155758bb3f7ab25c7c19f5b2ec139e2df767f8691b57c8fb246d?s=96&amp;d=identicon&amp;r=G">
			<media:title type="html">Integrati Marketing Consultant</media:title>
		</media:content>

		<media:content medium="image" url="http://www.wordle.net/thumb/wrdl/1322434/RTB">
			<media:title type="html">Wordle: RTB</media:title>
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		<item>
		<title>Marketing: It’s about Features and Benefits right?</title>
		<link>https://integrati.wordpress.com/2009/11/05/marketing-its-about-features-and-benefits-right/</link>
					<comments>https://integrati.wordpress.com/2009/11/05/marketing-its-about-features-and-benefits-right/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Thu, 05 Nov 2009 00:38:03 +0000</pubDate>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Value Positioning]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Features and Benefits]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Points of Difference]]></category>
		<category><![CDATA[Points of Parity]]></category>
		<category><![CDATA[Robert Capps]]></category>
		<category><![CDATA[Wired.com]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=112</guid>

					<description><![CDATA[Marketing has always been a way for business to be able to look at a given market and structure a way to compete whether this is through a mix of product, prices, place, promotion. This works and works pretty well as a general guide and of course there are many examples were the 4 P's do not give the depth or sophistication to more mature marketing strategies. &#8230; <a href="https://integrati.wordpress.com/2009/11/05/marketing-its-about-features-and-benefits-right/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">112</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<item>
		<title>So what is this “Cloud Computing” people keep talking about?</title>
		<link>https://integrati.wordpress.com/2009/10/29/so-what-is-this-cloud-computing-people-keep-talking-about/</link>
					<comments>https://integrati.wordpress.com/2009/10/29/so-what-is-this-cloud-computing-people-keep-talking-about/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Thu, 29 Oct 2009 08:45:43 +0000</pubDate>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[The Network Service]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=98</guid>

					<description><![CDATA[What is &#8220;cloud computing&#8221; well it is being able to pretty much do stuff like; word processing, photo editing, accounting, well nearly anything that you would usually need to install as a programme on your computer. Except it works through a web page on the internet in servers (where the internet lives) and runs off &#8230; &#8230; <a href="https://integrati.wordpress.com/2009/10/29/so-what-is-this-cloud-computing-people-keep-talking-about/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">98</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<title>Loyalty: there is no one single version</title>
		<link>https://integrati.wordpress.com/2009/10/29/loyalty-there-is-no-one-single-version/</link>
					<comments>https://integrati.wordpress.com/2009/10/29/loyalty-there-is-no-one-single-version/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Thu, 29 Oct 2009 07:13:08 +0000</pubDate>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Loyalty]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=79</guid>

					<description><![CDATA[The idea of creating a definition of loyalty in marketing terms is the same idea as trying to come up with a single proposition for what the term marketing means as well.  &#8230; <a href="https://integrati.wordpress.com/2009/10/29/loyalty-there-is-no-one-single-version/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">79</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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		<media:content medium="image" url="https://integrati.wordpress.com/wp-content/uploads/2009/10/loyal.jpg">
			<media:title type="html">Chinese loyalty characters</media:title>
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		<title>WoM: it’s Australian!</title>
		<link>https://integrati.wordpress.com/2009/10/28/wom-its-australian/</link>
					<comments>https://integrati.wordpress.com/2009/10/28/wom-its-australian/#respond</comments>
		
		<dc:creator><![CDATA[Integrati Marketing Consultant]]></dc:creator>
		<pubDate>Tue, 27 Oct 2009 17:00:16 +0000</pubDate>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[eWoM]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<guid isPermaLink="false">http://integrati.wordpress.com/?p=57</guid>

					<description><![CDATA[Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980&#8217;s! Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most &#8230; &#8230; <a href="https://integrati.wordpress.com/2009/10/28/wom-its-australian/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">57</post-id>
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			<media:title type="html">Integrati Marketing Consultant</media:title>
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			<media:title type="html">chat</media:title>
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