Online Marketing Intelligence

Beach Report from Sunny Sri Lanka

jerry@bonafidemedia.co.uk (Jerry Holliday) — Sat, 04 Jul 2009 12:57:24 +0000

This is a quick video report from the beach on my recent trip to Sri Lanka. I’m always interested in how people do business, and to go somewhere which has been hit hard by the tsunami a few years back as well as enduring a long war, it was a real eye opener.

I talked to people, who are out there trying to make a living and build their own little businesses, but there is a sense of optimism for the future with the long conflict with the Tamil Tigers now over.

It has to be said the situation in the north is still pretty bad with the refugee situation and we noticed a heavy military presence in most cities - but the country and people are beautiful - definately put it on your travel list!

The video shows me talking with Chai (sorry about the shaky action) and I spoke with many other people, mostly selling their wares and trips around the country.

We took a 3 day trip around the country and it was a fantastic - elephants, crocs, tea plantations high in the mouintains, curry, beers, arrack (local spirit), goats at the train station and lots more all spring to mind.

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Twitter Marketing

jerry@bonafidemedia.co.uk (Jerry Holliday) — Thu, 11 Jun 2009 11:19:40 +0000

Twitter provides a great opportunity for anyone wanting to work from home, for entrepreneurs and business alike. In this video I look at a Twitter Marketing model that is fairly straight forward to implement using a few fundemental tools.

Like anything Twitter is a tool, I don’t care what anyone says, and the easiest way to pull traffic into your funnel.

The Autoresponders mentioned:
Wizard Responder for those on a low budget. Aweber, one of the most popular and Attain Response. (Attain Response Review)

Get more followers virally >> Viralfollowers

I also recommend you check this out - it’s a comprehensive video course from Alicia Pierce and Stephen Pierce on making money with Twitter:

<< Getting started on Twitter Video Tutorial <<

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Twitter Video Tutorial - Getting Started

jerry@bonafidemedia.co.uk (Jerry Holliday) — Thu, 11 Jun 2009 01:20:03 +0000

A few clients and associates have been asking about Twitter, how it works, what do you do? (Yes there is another world where Twitter is a mystery!)

Check out the video below on getting started with Twitter and the other tools that can work well with managing your Twitter marketing.

TweetLater, amongst other things, can schedule your tweets and auto people follow back and Direct Message them. BudURL tracks your links…great tool.

I also recommend you check this out - it’s a comprehensive video course from Alicia Pierce and Stephen Pierce on making money with Twitter:

If you’re already up and running on twitter look out for Part 2 that will look at getting more followers to increase your prospects, leads and sales.

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Attain Response F5 Marketing System Review

jerry@bonafidemedia.co.uk (Jerry Holliday) — Mon, 08 Jun 2009 15:48:47 +0000

I’ve spent the last month or so testing out a new autoresponder with a difference, Attain Response. There are 3 main elements to this impressive, smart media marketing system: Media F5, Mail F5 and Marketing F5.

These so called Tools of Attraction pool together for a unique web-based email & video communication application that will certainly help businesses, online entrepreneurs and marketers leap ahead of the competition.

A quick video overview of Attain Response

Mail F5
The robost hosting solution behind this allows you to send video and audio enhanced email campaigns, upload database lists, use capture forms in web media and follow up with targetted autoresponder emails.

Media F5
All media can be stored and streamed from here enabling you to reach audiences around the world to both emails and websites. with Live Broadcast, Video Conference, and media you can publish to both emails and websites.

Marketing F5
The heart of the system, from here you can launch campaigns, newsletters and capture leads. Integrate that powerful video media into your own branded email templates or choose from a wide selection.

Every marketer and online business should know list building and an autoresponder is one of the most important online marketing elements for building your online business foundations. Most go for Aweber which has excellent deliverability and increasingly intuitive features and Infusionsoft offers an impressive marketing automation system, although a high set up cost may be too much for the small business entrepreneur. You can read a useful review on Infusionsoft right here.

Overview of Marketing F5

By all means Attain Response does not have the smooth mechanics as Aweber and the amount of html code for the website opt-in is pretty horrendous, and should be a lot lot less.

But this is early days and for a first version this is a pretty awesome system in my opinion.

Lastly, let me state we are resellers for the Attain Response software, but I have tried to be as unbiased as possible and bear in mind purchasing Attain Response through our link gives you full training in F5 marketing from our team.

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5 Ways to Increase Website Conversions

jerry@bonafidemedia.co.uk (Jerry Holliday) — Wed, 27 May 2009 09:53:41 +0000

With the western world still struggling to climb out of a self induced recession, every business should be looking at key elements of their online marketing process from website conversion to traffic generation and often a few small changes to increase conversion are all that is needed.

A business website or blog should have a specific function whether it is creating sales, capturing leads or getting users to fill out a form. It is important to know what your websites main function is so that everything on that site can be geared to this main goal and if anything on the page distracts from that, then it should be consigned to the trash bin.

This can be a long process, but once a website is highly optimized for conversions valuable visitors stop getting wasted and the goals of the website will start to be realized. Sometimes increasing the conversion rate can be easier than trying to increase traffic. If you have 1 sale in 100 visitors and you want to increase to 2%, what is easier? Increasing your visitors by another 100 or increasing conversion to 2%?

There are hundreds of ways to increase conversions but let’s keep it simple and concise at 5.

1. Web Statistics – Implement Google Analytics show you can see what traffic is coming from where, what keywords you’re been found under. You can also tie this in with any Google Adwords Campaigns you’re running and track conversions and results. Using Website Optimizer with Google Analytics allows you to test and optimize site content and design and quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

2. Look in the Mirror - Take a long hard look at your website. Is it obvious what you are selling or can solve your reader’s problem? Are there distracting banners, links taking users away from your websites main goal?

3. Offer Value - In the current climate people are looking for value. Are you offering it? Giving something away for free, free shipping or a similar incentive to order may sound obvious but are you doing it?

4. Keywords - Is your website targeting the right keyword phrases? If your headlines don’t work or entice. For example: XYZ Florists offer Flowers for every occasion might be better as XYZ Florists of Bristol offer Flowers for Weddings, Funerals, (and depending on the season) Mothers Day / St Valentine’s Day. This would attract more localised results as well as people looking for flowers for a specific occasion.

5. Testimonials - Are you collecting testimonials from every customer, or as many as you can? Testimonials are a powerful incentive to new buyers. If you can ask for a more in depth testimonial the better. What was it about your service that they liked? How did it benefit them?

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A Seminar, Wedding and a Funeral

jerry@bonafidemedia.co.uk (Jerry Holliday) — Fri, 22 May 2009 13:26:52 +0000

It’s been a busy month since my Art Trail escapades and I really meant to get this posted earlier this week. A few days after the trail I was off to Ireland to catch up with family. Unfortunately a popular Uncle passed away while I was over there which was a shock. One thing though, my Uncle lived life to the full, still visiting countries abroad with his wife at the age of 84. No matter how bad things get you have to make the most of this short lifetime - no excuses!

After coming back it was straight off to Robert Puddy’s Bristol Internet Marketing Workshop which was a good show all round. It was great to catch up with and have a pint (or two) with Chris Ferville, Simon Hodgkinson, Phil Wiley, Matt Garett, Tahir Shah, Randy Smith, Tony Sheppard and many others. Unfortunately I missed half the workshop itself as a few business matters cropped up (so much for a no distractions business weekend).

Then it was off to a wedding in Scotland which involved a lot of kilts, whisky and haggis on a large scale. Shame I was ill at this point, having caught a bad cold (no, not swine flu!) so I’ve been struggling to get back on track where I really need to be as we are comp[letely rebranding and relaunching our design and web consultancy business Code 9.

The point of this blog post? Absolutely none, but I thought I’d update you all

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The Art of Selling

jerry@bonafidemedia.co.uk (Jerry Holliday) — Sun, 03 May 2009 22:00:58 +0000

This weekend we opened up our house to the public as part of an ‘art trail’ with close to 1000 people coming in to see our exhibition of work. You may or not know but I draw cartoon illustration and this weekend put on my work on show along with other artists as part of the Bristol Art Trail.

This was a great opportunity to talk with people interested in my work and hopefully sell some. Just as any online selling, building the relationship with your prospect and sharing your story is a vital part of making sales. People wanted to know about the background to the work and my first sale was based on, obviously a liking of the artwork, but also the background story to that work.

I also made sure I had a sheet so interested punters could leave their name and email updates and news. So we had the traffic (500 people on Saturday, and around 400 on Sunday), an email capture form and a variety of products (my artwork) some of which is based on a story book I will be publishing. Blowing up images to large prints from the upcoming book certainly grabbed interest and now I have a list of people gagging to buy when it is published!

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Bristol Marketing Workshop

jerry@bonafidemedia.co.uk (Jerry Holliday) — Wed, 15 Apr 2009 15:00:10 +0000

If you are based in the UK and available in May there is a seminar workshop, hosted by Internet Marketer Robert Puddy here in Bristol on the 8th -10th May.

This 3 day event will focus on membership marketing and product creation with some very special guests attending including Simon Hodgkinson who over the last 15 years has sold in excess of ten million dollars worth of products.

Speakers include:
Paulie Sabol is a real estate millionaire, online entrepreneur, and a highly sought after platform speaker.

Donna Fox is the best selling author of “From Credit Repair to Credit Millionaire”.

Soren Jordansen. Soren has been marketing his business online since 2004. A total ideas man, he is always coming up with cool, new innovations.

Robert Puddy who grew his first “official” site to over 20,943 members in 18 months. That’s over 1,000 new members a month.

Amit Mehta. Amit is a Super Affiliate, speaker, author and blogger. He is currently the lead instructor and coach at PPCClassroom.com.

Jennie Armato Head Coach & Trainer Web Business Academy
A business and marketing entrepreneur first and foremost, she now heads up a world-wide coaching and consulting service helping other entrepreneurs and marketers realize the full potential of the web business opportunity.

The cost for this Bristol Marketing Workshop is extremely reasonable considering some seminars can cost 4 figures, so come along!

Clickbank Hop Builder

jerry@bonafidemedia.co.uk (Jerry Holliday) — Fri, 03 Apr 2009 07:46:24 +0000

Clickbank have added a nifty new tool for publishers and affiliate promoters (about time really) that gives you an ‘adsense style’ ad box or widget style tabbed box for full commission clickbank products displaying just ad headlines.

Below is an example of a working tabbed widget.

You can specify keywords to control the types of ads that appear and these of course can be any clickbank products and specify different keywords. It’s a straight forward process to set up, just log in and then go to this page:
https://www.clickbank.com/account/hopAdBuilder.htm

Basic Ad block set up:

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5 Viral Document Resources

jerry@bonafidemedia.co.uk (Jerry Holliday) — Tue, 10 Mar 2009 16:53:37 +0000

Viral marketing has to the one of the most powerful ways to gain traffic and build a list, sometimes for years to come. Let’s take a look at a combination of methods.

If you have a Private Label Rights ebook or a report that fits in with your market, take a look at it and check it’s worthy of putting out there. You may need to rewrite sections or even just get something written from scratch.

Now reports can be seriously attractive to affiliates and Joint Venture partners if they have something they can rebrand with their own affiliate links. So tools such as Viral Document Toolkit can rebrand many elements of your document. This gives the affiliate/JV the incentive to give it away as opposed to something riddled with your own affiliate links.

Stand alone documents such as a pdf that looks and feels like a report as opposed to a product can be uploaded to scribd.com, where documents can be shared. The reason I say it should contain no affiliate links or ads is this practice will get you booted from scribd, so just a standard link at the end of your short article or report will suffice. Other document sharing services include docstoc.com and issuu.com.

At SlideShare you can also share your slide presentations as well as documents, another excellent viral component that users can share and rate.

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