Here is a glimpse into the future hybrid of Internet Marketing combined with Mobile phone and mobile device marketing that is finally happening!

The marketing landscape is morphing once again, faster than it ever did from print to web, and if you intend to stay competitive.

Before I begin my review of the product “Mobile Marketing Exposed,” let me first give you some startling, game changing statistics, concerning mobile vs. standard Internet marketing. And why you need to be aware of any products in this burgeoning new marketing sector.

•    88% of all Americans now carry mobile devices religiously and are connected all day long, wherever they go. You can even reach them while they sleep by leaving messages in there “voice mail” ready as soon as they wake up.

•    UK users spend 45% of their time using phone and communication devices according to Ofcom.

When leaving the home, the two most common possessions people claim to need are their car keys and their mobile phone. (Don’t leave home without it!)

•    For every one computer in use, there are now approximately 10 mobile devices, (cell -phones/iPads/Blackberries/etc.) in use sending and receiving information from users all throughout the day.  94% of all text messages sent are read by the recipient, with a whopping 75% of those messages read instantly, as they are received.

As you know, large companies have already been profitably exploiting these statistics by connecting with customers effectively through their mobile devices.

In “Mobile Marketing Exposed” (aff), you’ll find that individual marketers and small to medium sized companies can now effectively exploit these same methods and new technologies to profitably reach mobile customers.

One Case Study from MME: A small-time marketer was uncovered using location based text messaging to alert targeted mobile users of incredibly low automobile prices at web auctions in their area. By offering easy means for signing up to an online auction site promoted through ClickBank, he was able to make instant profits without even owning the site.

As with all new technologies, marketers will discover new and inventive ways to make money once they understand how to exploit it.

If you’re wondering how your sites fair in this burgeoning new 4.1 billion with a “B” mobile market, check out how some of your sites are displayed vs. perhaps google.mobi by entering both yours and theirs into this free mobile phone simulator http://mtld.mobi/emulator.php provided by Dotmobi.

If you’re shocked or embarrassed by the way your site is displayed to billions of mobile users you will be either happy or horrified to find that most cell phone and mobile device users will never see your site!

Mobile devices usually only access special mobile search-engines so the chance of them discovering your embarrassment is almost zero.

You see, what many cell phone and mobile device users don’t even realize is that when they search for sites online, from their phones and mobile devices their service tries to provide only results specifically optimized and relevant for being seen through the phone or device they are using.

This means your site is filtered out of results if it doesn’t display well.

It’s a brave new world of changing technologies with a network of publishers scrambling to supply content in formats that can be displayed well over this huge but complicated array of differing devices and service providers.

Fortunately, for you, “Mobile Marketing Exposed” exposes how easy it is to find tools for preparing sites that will display great on these mobile devices and get them indexed by the special search engines that people use from their phones and various mobile devices.

Google mobile search is vastly different from standard Google search, as you will see.

Marketing and promotion is also a whole new ball game through mobile applications, with a different set of rules and tools for checking return on investment. Initially it may seem like a maze to traverse but “Mobile Marketing Exposed” directs you to free tools and economical options to capitalize on the power of these mobile mediums.

Through SMS advertising, marketers are achieving an average of 12% conversion, often higher when marketers take time to utilize all of the tools available to target their audience, which are described in detail by Simon and Jeremy in this “Mobile Marketing Exposed course.

As “Mobile Marketing Exposed” explains, you can purchase SMS, text, video and other forms of direct-to-mobile-user-advertising, as easily and more affordably than buying Google Adwords, with even more incredible results.

When building a site to fit mobile device screens you will need to follow a different set of dimension recommendations and mark-up protocols. Some of you who do not have a background in designing websites for the mobile market will be elated to find the resources inside “Mobile Marketing Exposed”. Simon and Jeremy provide an plethora of online site builders and site building services to get the job done, pre-tested by them so you won’t spend time or money spinning your wheels as you begin your own transition into this exciting and profitable mobile world.

Likewise, “Mobile Marketing Exposed” offers you access to a full range of resources so no matter how big or small you are you’ll find the best tools. When you plan to enter this market, you’ll be sure to find the perfect service to fit your needs explained by Simon and Jeremy in this course.

From the one-man operation working on a shoestring budget, up to the Fortune 500, Jeremy and Simon have pulled together the resources you’ll need to get your feet wet, jump in or dive into the world of mobile marketing, successfully.

When it comes to testing your efficiency in mobile marketing, you won’t be let down either.

“Mobile Marketing Exposed” uncovers means to track an online marketing campaign’s efficiency, better than standard Internet marketing methods have provided in the past.

“Mobile Marketing Exposed” covers not only the technical side of mobile marketing, it also defines new market sectors available for marketers to set up new shops in, and exploit areas no one else is taking advantage of by pointing out many of  these new lucrative possibilities.

You’ll also be exposed to the most credible mobile Ad management companies available via Simons and Jeremy’s rigorous testing, and save time and money by avoiding unscrupulous Ad management servers.

You’ll learn how to purchase “ad power” for pennies on the dollar. And if you’re a web publisher, you’ll be happy to learn that you can make money by delivering mobile ready advertising from your mobile site, in the same way Google Adwords worked in its heyday!

There is a lot to discover in “Mobile Marketing Exposed” possibly the biggest thing, for all of us as marketers to learn is, that we can no longer afford to ignore statistics as huge as there being over 12 million people tied to their iPhone’s at this very moment in the US alone.

If you’re looking for a resource that can put you at the cutting edge of mobile marketing in the period of a day… with confidence I can say that by following the “Mobile Marketing Exposed” four video modules you will put yourself in an optimal position.

You owe it to your business to check this out immediately:

Mobile Marketing Exposed (aff link)

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>> See our Screencast and E-learning production services portfolio

Resources mentioned:

Camtasia: Popular Screencasting
Adobe Captivate: Screencasting with interaction
ScreenFlow: For the Macheads
Camstudio: Open source and freeJing: Online Screencasting
ScreenR: On the fly screencasting – intergrating with Twitter
GetResponse: Email Marketing Platform with video and social media
F5: Email Marketing with Video and Media
GotoMeeting: Premium webinar service
DimDim: Free Level Webinars

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We started ramping up our xmas strategy in July by adding websites and blogs to our expanding network focusing on popular products. By researching keyword phrases, checking Google trends and buying certain domains we increase our chance of success from the beginning.

So what could you be doing?

A really good place to start is Craig Kaye’s IPK (aff: http://www.nichecontentmachine.com/ipkiller)

- it is a solid strategy for building an affiliate network of product sites whilst making use of free traffic to cash in on the online buying frenzy leading up to Christmas.

You want to update any sites you already have and update any references to Christmas 2010 as well as add new (effective) content to freshen up the pages. (Google looks at updated content as a ranking factor)

Another highly effective way to help your network of blogs and sites to rank highly on Google is to have a backlinking strategy – here’s a good place to start:
aff: http://budurl.com/backlinkbp

We’ve helped many of our own sites and those of our clients scale the heights of Google just through effective backlinking.

You can see a previous video blog post about our christmas affiliate strategy – If you’re going to do it – now’s the time!!

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You can customize menus in wordpress now instead of depending on the theme with a drag-and-drop interface under the appearance section and link to specific posts or pages, external URLs, where ever you like.

Wordpress waves goodbye to the familiar Kubrick theme we’ve come to either love (or hate) and welcomes Twenty Ten as the new default.

Then there is the handy new updates section located under the dashboard which shows you the status of wordpress, plugins and themes and allows you to bulk update, very cool.

Other new features include choosing your background with a color picker, Custom post types allowing you to make WordPress even more like a content management system and more!

For a Full overview watch the video below:

Wordpress 3 Video Tour:

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They have no shortage of  projects and ideas and enthusism initially – in fact there are way too many. We all know how easy it is to be sucked into ‘SOS’ (Shiney object Syndrome), start checking out some other great method and before you know it your on the road to starting another ‘project’.  This is where the problems start, too many tasks to do, results become fuzzy and motivation takes a massive dive.

I was a nightmare for multiple projects – a year or so ago I was involved in two company start ups and dozens of projects and it may seem obvious but when you’re in the middle of a quadmire it’s bloody hard to get out. I cut myself free of many projects in the end and it’s made a massive difference to my motivation, results and sanity!

Take your top project and focus solely on that until it is a success and then move onto the next one. When the motivation dips have your main reason for working toward success in the form of an image on your wall (Mine is a picture of Belize – it does wonders

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You simply join (for Free) and add as many blogs as you like, choose your category and tweak a few things and you are golden!

Video below explains more.

The flipside to this service is the ability to add content for syndication yourself (for backlinks and traffic) but I think the response has been so big this may not be available. Worth checking though.

Click Here to sign up to SEOLinkVine (Aff)

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On the flipside however, if you’re still shying away from product creation or you just want to focus on building an income stream from instant affiliate commissions then the recently launched Rapbank (aff) offers a ton of possibilities on earning instant payments into your Paypal account.

Here’s an example. You choose a RAPS based product to promote from the RapBank marketplace and grab your unique link. The RAPS system alternates in sales so a 50% commission will give you, as an affiliate 100% of every other sale paid directly into your PayPal account. The other payments go to the vendor of course. This should give you an idea of the possibilities for making quick money, rather than having to wait weeks or months to get your affiliate commissions paid such as on Clickbank.

The RapBank marketplace is set to grow and attract a TON of product creators and affiliates who want to harness this instant income stream.

RapBank allows you to promote 100’s of products not just uniquely but by categories, keywords, RSS feeds, your unique favourite pages and other doorways. There’s even a wordpress plugin for sidebar or blog post widget advertising.

This is a HUGE make money NOW opportunity and I highly recommend Rob Toths Free 87 page report which laser focuses on every aspect of the RapBank possibilities >> Make  Money Now Report

To quote from the report:
“This isn’t some biz opp or “get in on the ground floor” nonsense either… it’s an online business trend that you can position yourself in front.”

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Each Marketer would have to have a free gift and squeeze page (email opt-in) for it to work and a similiar sized list. You then give each other the email copy to email out to your list and again the norm is to email at the same time. SIMPLE! Just email each others offer and watch your list grow and grow.

Here are some resources:

Matt Garret and Sean Mitz set up the excellent IM Adswaps which is well worth joining – It won’t cost you a bean.

The Warrior Forum JV section often has plenty of Adswap requests as well – one to bookmark.

Sites such as http://safe-swaps.com/ build a community of Adswappers and ensure fairness all round and an appealing marketplace to advertise yourself for an adswap.

So now you have even more reason to get a report/video or audio offer online ASAP and start building your email list!..no excuses

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You may have noticed when doing searches that there are a lot real-time results such as Twitter, Facebook and other social network content, although Google can only index status updates from Facebook Pages – which are “for organisations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner.”

Bing have a deal in place with Facebook that goes further, indexing individuals’ status updates which have been set to public and Yahoo! have also started to integrate Tweet content.

Another big change on Google is the personalised search. This had an effect if you were logged into your gmail or any other Google account, but now you don’t have to be logged in. This means individuals will see an increasingly different result to another individual.

This isn’t great news for those concerned with SEO as you no longer know where your website will rank. When a result has been clicked a number of times, then that site will start to appear higher up in the search rankings for that visitor.

Personalised search is nothing new.

It all started in 2004 with a beta release through Google labs allowed users to refine search results based on their interests. Then, in mid-April, 2005, Google rolled out its search history feature called “My Search History.” This kept track of all the users’ searches and every page that they viewed from the search results. This time Google required users to have an active Google account. The process has been refined along the way climaxing with the recent change.

Personalised search involves many, many factors. Among them are:

• Geo-graphic factors (local top-level domain, IP address and query analysis)
• Technical factors such as browser, OS capabilities, cookies and toolbars)
• Time of day, time of year and other historical data
• Behavioural query history, interaction with search engine result pages and interactions with advertising and surfing habits).

So what actions can be taken in regards to personalised search?

Well best SEO practices still stand and these factors have become more important:

Factors such as demogaphics, keyword/phrase targeting strategies, quality content, search result conversion, freshness, site useability, social bookmarks, and analytics will all have an impact on your SERPS.

Practically this means:

• Get to know and research your audience and give them the (great) content they want
• Titles and Snippets that are compelling will attract a better click through rate which will in turn help these sites/pages rank better
• Make social bookmarking available and easy to do on your website
• Google Analytics will help in measuring both paid and organic traffic flows
• A logical navigation and architecture for a quality end user experience

Google Caffeine

Google also recently introduced Google Caffeine which ranks pages faster, giving you quicker results. And your page load times will now be a factor in ranking on Google. Simply put, the slower a page loads, the lower it will be ranked.

Google describes Caffeine as:
“a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Of course this all has implications for your search engine optimisation and your online business strategy and something to be well aware of!

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Our design and marketing agency here in the UK is thriving and we are nearly ready to launch our upcoming product on blogging – Blog Power Profits.

It has been a hard slog and I’ll be honest there has been quite a few pre-production highs and lows getting this ready. All the content including video and PDF modules have been produced by myself – no outsourcing with Les creating a great brand for it.

But persistence and determination, driven by the need to get this super product out there is winning the day, so expect a launch date soon.

The product came about after a discussion and consultation with John Thornhill on product creation before Christmas and it’s great to see the product finally coming together at last.

In the meantime if you have not set up up a blog yet for whatever reason you need to check out this Free video series.

It’s real newbie step by step stuff, but it will get you up and running ASAP:

Blog Power Profits

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