<!DOCTYPE html>
<html lang="en">
  <head>
 	 <title>swombat.com on startups</title>
    <meta name="csrf-param" content="authenticity_token" />
<meta name="csrf-token" content="UjqgtEseHGjkutsjf845gkTw0adtbrIRmcsqNZcqEmPaw7X9sHWv7UTeSi3eqJdWNmHBesC0x1sWnTNgS23h1Q==" />

	  <link rel="stylesheet" media="screen, projection" href="/stylesheets/bp/screen.css" />
	  <link rel="stylesheet" media="print" href="/stylesheets/bp/print.css" />
	  <!--[if lt IE 8]>
	    <link rel="stylesheet" media="screen, projection" href="/stylesheets/bp/ie.css" />
	  <![endif]-->
	  <link rel="stylesheet" media="screen, projection" href="/stylesheets/pepper-grinder/jquery-ui-1.8.16.custom.css" />
    <link rel="stylesheet" media="all" href="/assets/application-04c6e4259a0812abe5616c2b45bf4f8765838629d5a40bcf3199255a727b67f0.css" data-turbolinks-track="reload" />
    <script src="/assets/application-4a160972215471c54e338c406254874815affbf1fc8cc1cc8d63d1c02fbc2fe3.js" data-turbolinks-track="reload"></script>
    <script src="http://ajax.googleapis.com/ajax/libs/jquery/1.6.1/jquery.min.js"></script>
<script src="http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.13/jquery-ui.min.js"></script>
 	 	<script src="/javascripts/swombat.js"></script>
<script src="/javascripts/hyphenator.js"></script>
<script src="/javascripts/rails.js"></script>
 	  <meta name="csrf-param" content="authenticity_token" />
<meta name="csrf-token" content="qMHMwSW4n883+fkvKHAOiGNA2rMvMsfdvFTm9/tJdZ4gONmI3tMsSpedaCGJFqBcEdHKboLospczAv+iJw6GKA==" />
	  <meta http-equiv="X-UA-Compatible" content="IE=8,chrome=1">
  </head>

  <body>
	  <div class="container">
	    <div class="span-16">
	      <div id="header-image" onclick="document.location = '/'">
	        <h1 style="display: none">swombat.com</h1>
	      </div>
	      <h2 id="header-byline">daily articles for founders</h2>

	    </div>
	    <div class="span-4" id="sidebar-left">
	      <a href="http://swombat.com/sitemap">all posts</a><br/>
	      <a href="http://swombat.com/latest">latest</a><br/>
	      <br/>
	      <b><a href="http://swombat.com/founders_library">founder&#39;s library</a></b><br/>


	      <br/>

	      <div align="right">

	        <p class="light small hyphenate"><b>More recent articles of mine can be found on <a href="http://danieltenner.com">danieltenner.com</a></b></p>

	        <p class="light small hyphenate">Swombat.com is no longer actively maintained, but all the posts here are still available for your use. The original objective was to regularly summarise and comment on the best articles for founders each day, as well as occasionally post our my own thoughts and advice, so that you could read the most useful articles while focusing on building your own startup. As most of the articles in the founders library were selected to be "evergreens", I hope you still find them useful!</p>

	      </div>

	    </div>

	    <div class="span-12" id="content">
	      <b>Here are 10 quality posts from the <a href="http://swombat.com/founders_library">Founder&#39;s Library</a>:</b>


  <br/>
  <br/>
      <div class="post-date" style="display: none">Thursday, 31 March 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://sharedstatus.com/blog/where-to-find-a-business-partner">Where to find a business partner</a> &nbsp; <a id="post-355-s-link" class="s-link" href="http://swombat.com/2011/3/31/find-a-cofounder">&#10038;</a>
    
    <div class="link-post-body">
      <p><a href="https://twitter.com/dalison">David Alison</a>:</p>

<blockquote><p>There are lots of reasons people want to work with a partner when starting or growing a business. In many cases a partnership happens out of a shared passion; two or more people discuss an insanely great idea and before you know it they are sketching out a product or business plan on a cocktail napkin. Then there are those that have an idea but recognize they need someone that has skills they lack or maybe want to share the crushing workload that comes with starting a business.</p></blockquote>

<p>He proposes the following key methods</p>

<ul>
<li>Find cofounders amongst your friends and colleagues;</li>
<li>Use the social web to meet potential cofounders;</li>
<li>Always be networking</li>
</ul>


<blockquote><p>Cultivate your network carefully and over time you will find that what you are really doing is inserting yourself into a new community, one populated by fellow entrepreneurs that are hungry to build up their business. You may not find a new business partner overnight but in time either the right person will pop up on your radar or you will have learned enough that maybe you don't need that partner after all.</p></blockquote>

<p>Of particular relevance is <a href="http://news.ycombinator.com/item?id=2387102">this HN comment</a>, which clarifies a very important point:</p>

<blockquote><p>Never force the relationship. Network - but do it to meet new people not specifically to find a partner.</p></blockquote>

<p>The way I like to put it is that networking to find a cofounder is like going to a party to find a wife. You might meet lots of interesting, and potentially eligible, partners while out networking/partying, but those who respond favourably when you mention what you're looking for on the first "date" are probably not the ones you want to marry.</p>

<p>It sounds very tricky and Zen-like to say you should go out networking, but you will only find a good cofounder if you're not actively trying to find one, but, sorry, that's the way human relationships work, in both the business and personal cases!</p>

        <p class="follow-callout">If you read this far, you should <a href="http://twitter.com/swombat">follow me on twitter here</a>.</p>
      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Networking%20to%20find%20a%20cofounder%20is%20like%20going%20to%20a%20party%20to%20find%20a%20wife.%20Non-deliberate-ness%20is%20key.%20http://swombat.com/ano%20by%20@dalison" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Monday, 27 February 2012</div>
      <h2><a href="http://swombat.com/2012/2/27/modafinil-and-startups">Modafinil and startups</a></h2>
  <div class="post-body">
    <p>As I mentioned before, when I was starting my first company, while still working for Accenture, I held a somewhat insane schedule for about 9 months. Every day, I would sleep at 11pm sharp. I would then wake up at 4am, work until 7am, then nap for an hour before going to work at my day job. I then also worked the weekends (though with more sleep on Friday and Saturday night).</p>

<p>What I haven't mentioned on any of my blogs yet is that to enable me to do this, I used a (legal) drug called Modafinil, also known as Alertec or Provigil. In the startup world, where everyone is driven to get more things done than fit in the day's waking hours, the topic of using so-called "cognitive enhancers" surfaces every once in a while. I've mentioned most of the things in this article in Hacker News comments throughout the years, but I felt it made sense to put the whole "report" in one place, here.</p>

<h3>Some background about Modafinil</h3>

<p>Modafinil is a drug that is approved for treatment of narcolepsy, and to help night shift workers. It's also rumoured to be used by armed forces and other people in situations where people "work" many hours in a row and losing concentration for just a moment can cost their life. Its principle of operation is not clearly known, but it basically claims to remove the "feeling of tiredness", makes you feel more alert, and some have claimed that it "increases intelligence".</p>

<p>Many people use or have used Modafinil even though they don't have narcolepsy, though, because, deliberately or not, it has built a reputation as being a kind of wonder drug that will make you smarter, allow you to sleep a lot less, help you get more stuff done, etc. You can buy it from online pharmacies, and it will usually work out as up to a few pounds per pill - about the price of a coffee, basically. One of the "sales pitches" of Modafinil is that it's like caffeine but without the nervousness (which is somewhat true), and that, unlike caffeine, it doesn't stop you from sleeping (which is true).</p>

<p>Modafinil is also compared to amphetamines (which are often used either for recreation or to treat ADHD), since its effect is somewhat similar. Generally, the comparison states that amphetamines are bad for you and that Modafinil is not as bad because it "works differently", but there is probably more overlap than the proponents of Modafinil would like you to think.</p>

<p>There are no major side-effects to Modafinil use for the vast majority of people, and since it is manufactured by pharmaceutical companies rather than drug dealers, I haven't heard of anyone overdosing on Modafinil (though that's no doubt possible, like with all drugs). The toxicity level is such that you could eat a whole pack and live, although you'd have a really bad few days (but apparently you wouldn't have any long-term damage).</p>

<h3>My use of Modafinil</h3>

<p>I first experimented with Modafinil, under the Alertec brand, as I was working for Accenture and on my first startup. The usage pattern that I followed for a few months involved waking up briefly at 3am to eat a whole 200mg tablet (which would be active by the time I woke up properly at 4am), and then having a quarter tablet (about 50mg) around 9am, and another quarter just after lunch. That, as well as a decent quantity of coffee, kept me going even though I was otherwise chronically sleep deprived. This was the heaviest usage I ever made of Modafinil, but I also used it more lightly on a large number of occasions when I was well rested.</p>

<p>The last time I used Modafinil was over a year ago. At that point I would occasionally have 50-100mg to get myself through a lot of small boring tasks (as we'll see later, Modafinil helps with that). I know some people who claimed to take several 200mg pills in a day, and even some who said they do that on a regular basis. I think they must be insane. 50mg has a noticeable effect. 100mg is the most I would consider taking when properly rested. More than that, and, despite the myth, you do get "jittery" - overactive, unfocused, tense.</p>

<h3>The effects of Modafinil (on me)</h3>

<p>So, what effect did Modafinil have? First, a quick disclaimer: these are my observations, not a scientific study, and the study has a sample size of one: me. The person performing the study (me too!) is not a doctor. Your body may behave differently. Hell, for all I know, you may swallow a tenth of a pill and die instantly. Here I'm describing the effects on me when I was <em>not</em> sleep-deprived. The effect when I was sleep-deprived (i.e. during that nasty 9 month period) was the same, but lessened by the exhaustion. Mostly, in that time, Modafinil kept me awake and able to focus and get stuff done, rather than enhancing my brain functions in any significant way.</p>

<p>First of all, Modafinil does, obviously, increase alertness. And it does so in a way that's more pleasant, less tense than caffeine does - but at the same time it's more <em>there</em>, and if you're the kind of person that gets overwhelmed by circumstances regularly, you may well find it's "too much to take". The easiest comparison point is caffeine, so let's compare. At the time, I used to be quite sensitive to caffeine, so the descriptions of what coffee does represent what it used to do to me at the time. I am no longer quite so sensitive. I completed my transition to the dark roast side when I once had a nice strong coffee in the evening and found that it relaxed me.</p>

<p>A small amount of coffee, e.g. half an espresso shot, didn't do much for me. A small (50mg) amount of Modafinil made me a bit more alert and focused (if I had something to focus on), for 6-8 hours, after which it faded out gently.</p>

<p>A moderate amount of coffee, e.g. 1-2 shots of espresso would wake me up, make me feel much less sluggish, and give me a couple of hours of good wakefulness, sometimes followed by a few hours of crankiness. A moderate (100mg) amount of Modafinil gave me 6-8 hours of high alertness, where it was very easy to get things done so long as I didn't need to think about "what do I need to do next?", along with a slight sense of euphoria, followed by a wind-down period of 2-3 hours where I found it hard to focus on "work".</p>

<p>A high amount of coffee, e.g. 3-4 shots of espresso, would have made me anxious, alter my speech so I would sound like I've had too much coffee, make my hands shake, given me embarrassing eye twitches, and generally make it hard to focus on things. A large amount of Modafinil gave me 6-8 hours of very intense alertness and energy, a stronger sense of euphoria (most music sounded <em>really</em> good), and no twitches, but a tension that was vaguely unpleasant, a feeling that "things must get done!" that meant that whatever it was I was doing (whether working or browsing HN) I would be doing very intensely, with obsessive drive, focus, energy.</p>

<p>In all cases, I noticed that Modafinil reduced my peripheral attention (including very slight "edge of your field of vision" quirks), which made it unsafe to drive. Even more importantly, it severely hampered my directed creativity/higher-level thinking. Let me explain that more clearly...</p>

<p>I did feel like I came up with some clever ideas and responses while on Modafinil, some of which seemed like I wouldn't have come up with them normally (i.e. I felt a little smarter), but if I was thinking about, say, designing the architecture of a new component, writing an article, or thinking through anything that required broad thinking rather than narrow focus, Modafinil made me significantly more stupid. Noticeably so. Basically, Modafinil turns you into a laser - with the benefits and drawbacks that this brings. When your brain demands focus, it's very hard to take a wider view.</p>

<p>On the other hand, if I wasn't thinking about anything in particular (e.g. if I was sitting on the bus listening to some good music), my thoughts would wander until they made some interesting connection, and then latch onto it with great focus and dig into it as far as possible. I had quite a few creative ideas for blog posts while on Modafinil, but those were never in a specific area that I deliberately wanted to focus on.</p>

<p>The diminution of broad thinking ability meant that in order to make best use of Modafinil I had to make sure I had a clear, unambiguous task list ready before getting started. There were a few times when I had some really intense and focused and productive... HN commenting sessions... because I didn't have a clear task list and so I'd gotten distracted by the first thing that came up and demanded my attention. If, however, I had a list of 30 bits of programming that would normally have taken me several days, or a major code refactoring task that seemed almost impossible to complete in one sitting due to the number of things that needed to be done - well, that would typically be done by early afternoon.</p>

<p>The music also made a big difference. Listening to <a href="http://www.youtube.com/watch?v=YU5cAIC-lK4">Infected Mushroom</a> while high on Modafinil and coding up a storm made me feel like I was some kind of insane coding machine that could complete pretty much any coding task in record time. Listening to Mozart instead gave me a very different feeling (but still very productive).</p>

<p>Then there was the comedown. At the tail end of a Modafinil session, I would invariably feel somewhat drained, empty, like the juice had been sucked out of me. It's worth pointing out that Modafinil is a diuretic, so the juice literally <em>was</em> sucked out of me: diuretics make you pee more. However, one side-effect of the focus is that you don't feel thirst (or hunger, for that matter) so keenly, so even though my body really wanted more water, I could easily sit for hours in front of my computer not drinking anything. I soon found out that this was a recipe for a bad comedown, so I got into the habit of having a nice big glass with half a litre of water in it next to me at all times, which i would refill every time I went to the loo (which was often!). Simply doing that reduced the unpleasantness of the comedown (and reduced the likelihood of headaches to zero), but didn't make it more productive.</p>

<p>Finally, I found that Modafinil made me slightly more irritable. I was, however, looking out for that, so I was aware of it and could compensate for it. But my natural reaction was always a little more aggressive than normal.</p>

<p>On the good side, those tasks which I did line up got done, and with great energy, velocity, etc. A good day on Modafinil could easily concentrate several days' worth of work into one, by getting rid of all the empty distracted bits of the day. This was what made it appealing. Occasionally I would look at my task list and realise that there was way more to do than I could realistically hope to achieve, and that it really needed to be done <em>now</em>. That's when I would start considering a Modafinil day to chew my way through the epic task list and leave not even crumbs behind.</p>

<h3>But is it worth it?</h3>

<p>Since there are different ways to use Modafinil, let's discuss them in turn.</p>

<p>First, heavy or regular use: it should be obvious to anyone reading this that I don't recommend that, and it should also be obvious to anyone with sense that taking a drug like Modafinil regularly for an extended period of time (<em>cough</em>like I did<em>cough</em>) is probably not a good idea. Sure, you won't find studies of people who fried their neurons by using Modafinil for 15 years in a row, but that's because Modafinil isn't that old yet, so there haven't exactly been large-sample studies yet. However, anything that leaves you feeling drained like that, and messes directly with brain function, should probably be treated with respect and caution, and not abused.</p>

<p>Second, light, occasional use (e.g. once every week or two). It might sound surprising, but I also don't recommend that. Here's why. What I found with more experimentation of days both with and without Modafinil was that actually, <strong>I was just as productive if I was well rested, healthy, well fed with healthy foods and working on something I cared about</strong>.</p>

<p>Modafinil is basically just a shortcut to a great productive day, which you can achieve regularly by taking better care of yourself. But, like all shortcuts, it has its costs, like the decrease in peripheral vision and creative thought, or the inevitable health toll that long-term Modafinil use undoubtedly takes.</p>

<p>You can take a risk by taking Modafinil, or you can sort out your life by sleeping properly, eating properly, doing exercise and working on things you care about. That's really the choice here, and the right one should be obvious. Don't work Modafinil into a regular prop. It's no better than any other chemical dependency, and just because it's not addictive doesn't make it good. Instead, focus on the key drivers of having great days regularly: stay healthy, eat good, nutritious food, sleep well, and exercise.</p>

<p>Finally, how about for very rare, once every few months use, or to try just the once? I don't think there's any harm in that. If you want to "experience" Modafinil, take about 100mg, have plenty of water nearby, and a clear task list, put on some awesome music, and get to work! If you feel the burning urge to do that in order to take the mystery out of this so-called wonder-drug, just do it. You'll probably even enjoy it! Just don't make it a habit.</p>

<h3>Modafinil and startups</h3>

<p>Which brings us back to the theme of this article. Being an entrepreneur is a competitive activity where every brain cell, ever bit of extra productivity counts.</p>

<p>So should you take Modafinil to be a better entrepreneur? Absolutely not. <a href="http://swombat.com/2012/1/24/million-dollars">Entrepreneurship is a career</a>. You need to build yourself into someone who can sustainably spot and exploit business opportunities, not burn yourself out on some ill-thought-out venture. Getting things done is part of that, but it's not the most important part, and it's certainly <em>far</em> less important than having a good big picture view of things.</p>

<p>I will come strongly on the side of saying that anyone who wants to build a startup should stay away from any regular or semi-regular Modafinil use, as it will impair their judgement enough to make up for any apparent gain in productivity, and I would further posit that any founder who takes Modafinil regularly has a habit (as I did) of taking on potentially large, unknown long-term liabilities for small short-term gains, which is not a good thing.</p>

<p>Remember, you're in this for the long term. Be smart and invest in yourself.</p>

      <p class="follow-callout">If you read this far, you should <a href="http://twitter.com/swombat">follow me on twitter here</a>.</p>
    <div class="social-link-box">
      <a href="http://twitter.com/share?url=&text=Should%20entrepreneurs%20consider%20taking%20Modafinil%20regularly?%20http://swombat.com/azd" class="social-link">Retweet</a><br/>
    </div>
    <br/>
 </div>

      <div class="post-date" style="display: none">Saturday, 12 March 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://codefastdieyoung.com/2011/03/want-to-move-fast-just-do-this-part-1-design/">Put together effective designs quickly</a> &nbsp; <a id="post-330-s-link" class="s-link" href="http://swombat.com/2011/3/12/quick-effective-designs">&#10038;</a>
    
    <div class="link-post-body">
      <p><a href="http://twitter.com/sghael">Sandeep Ghael</a> provides some clear and directly usable ground rules to put together an effective, decent-looking design quickly when aiming to develop a website quickly (for example during a <a href="http://beta.startupweekend.org/">StartupWeekend</a>.</p>

<p>It's a solid set of tools and rules. Have a read, practice them, and use them when you create your next <a href="http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html" title="Minimum Viable Product">MVP</a>.</p>

      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Putting%20together%20an%20effective%20design%20quickly%20-%20useful%20when%20creating%20an%20MVP%20http://swombat.com/amp%20by%20@sghael" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Thursday, 07 July 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://tbbuck.com/if-you-build-it-they-will-not-come/">If you build it, they won&#39;t come</a> &nbsp; <a id="post-474-s-link" class="s-link" href="http://swombat.com/2011/7/7/if-you-build-it">&#10038;</a>
    
    <div class="link-post-body">
      <p><a href="http://twitter.com/tbbuck">Tom Buck</a>:</p>

<blockquote><p>If you build an application first, chances are you'll get pretty disappointed when the initial burst of announcement traffic dies downâ€¦ and you're left with close to zero sales. Sure, there are success stories out there, where an app brought in megabucks from it's very first mention, but - and I'm Sorry to say it - unless your lottery numbers come up on a regular basis, this is not going to happen to you.</p></blockquote>

<p>Indeed. It's a paradox and a fallacy: the inexperienced salesperson thinks it is much harder to sell something that doesn't exist, than something that does. Surely, if it exists, people are more likely to buy it, right?</p>

<p>Actually, selling something that exists only in your mind is far easier, because once you've sold something, so long as it's realistic and achievable, you can very likely create the thing that you sold.</p>

<p>On the other hand, when something exists already, it needs to match your customer's specific requirements in order to appeal to them. This is certainly possible - and all successful products do it - but it mostly arises when the work of building the product was preceded by an effort to discover the market.</p>

<p>And the best way to do that is to try and sell the product before you build it.</p>

        <p class="follow-callout">If you read this far, you should <a href="http://twitter.com/swombat">follow me on twitter here</a>.</p>
      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Paradoxically,%20it&#39;s%20easier%20to%20sell%20something%20that%20doesn&#39;t%20exist,%20than%20something%20that%20does.%20http://swombat.com/asd%20by%20@tbbuck" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Monday, 07 February 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://www.bothsidesofthetable.com/2011/02/05/improving-sales-the-excuse-departement-is-closed/">How to use sales people in startups</a> &nbsp; <a id="post-237-s-link" class="s-link" href="http://swombat.com/2011/2/7/how-to-use-sales-people-in-startups">&#10038;</a>
    
    <div class="link-post-body">
      <p><a href="http://twitter.com/msuster">Mark Suster</a> on sales people:</p>

<blockquote><p>Sales people:</p>

<ul>
<li>Are motivated by cash. None of this namby pamby options stuff or "do it for the team - we're all in this together" crap. Cash, cash, cash.</li>
<li>Are more mercenaries than missionaries. That doesn't make them bad - it just means that they know that they are "hired guns" and they act accordingly</li>
<li>Many great ones don't thrive in the early phase of a company where the sales is more consultative or evangelical. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. This is why I tell startups that most seasoned sales execs aren't right for startups</li>
<li>They are as good at selling you as they are at selling your product to customers. That means if you don't understand the way they work you're susceptible to being blind sided.</li>
</ul>
</blockquote>

<p>Mark also covers a number of other points about being "gamed" by your salespeople:</p>

<ol>
<li><strong>Sales people often blame the product</strong>, failing to understand that as a startup, people buy <em>you</em>, not the product.</li>
<li><strong>Sales people will often blame your pricing</strong>, when what they need to do is justify your price, rather than cut it.</li>
<li><strong>Sales people will often sell future development work</strong>, so cut their commission when they do that, so they don't have the wrong incentives.</li>
<li><strong>Sales people will often exaggerate the strength of competitors</strong>, so make your own competitor analysis.</li>
<li><strong>Sales people will always ask for more sales support</strong>, but wait until you grow before you specialise your sales team.</li>
<li><strong>Sales people will always tell you their quotas are too high</strong>, but that's just sandbagging. Set realistic quotas, but expect complaints anyway.</li>
</ol>


        <p class="follow-callout">If you read this far, you should <a href="http://twitter.com/swombat">follow me on twitter here</a>.</p>
      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=How%20to%20use%20sales%20people%20in%20startups;%20many%20tips,%20principles,%20etc%20http://swombat.com/aja%20by%20@msuster" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Friday, 18 February 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://blog.amirkhella.com/2011/02/16/how-to-choose-your-startup-idea/">How to choose your startup idea</a> &nbsp; <a id="post-275-s-link" class="s-link" href="http://swombat.com/2011/2/18/how-to-choose-your-startup-idea">&#10038;</a>
    
    <div class="link-post-body">
      <p>A good set of question, by <a href="http://twitter.com/amirkhella">Amir Khella</a>, about how to probe a new startup idea:</p>

<ul>
<li>Which one excites you the most?</li>
<li>Which one can you do something about right now?</li>
<li>Which one can you get feedback about sooner?</li>
<li>Which one can you get done with the least amount of outside help?</li>
<li>Which one solves your own pain points?</li>
<li>Which one aligns the most with your purpose?</li>
<li>Which one would you like to work on for the next 10 years?</li>
<li>Which one is likely to remain significant a few years from now?</li>
<li>Which one do you not mind killing?</li>
</ul>


<p>Do you really have to choose just one though? Pick several, and apply <a href="http://swombat.com/2011/1/7/how-to-evaluate-and-implement-startup-ideas-using-hypothesis-driven-development">Hypothesis Driven Development</a> to all of them at the same time, in parallel (a lot of the process is waiting time anyway). Whichever one gets to the point where it takes over your whole day first, is the one that wins.</p>

      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Questions%20to%20help%20you%20choose%20your%20startup%20idea...%20or%20ideas.%20http://swombat.com/akm%20by%20@amirkhella" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Monday, 03 January 2011</div>
      <div class="link-post">
    <a class="link-post-link" href="http://sahillavingia.com/blog/2010/11/19/faking-it/">Faking initial user interest</a> &nbsp; <a id="post-119-s-link" class="s-link" href="http://swombat.com/2011/1/3/faking-initial-user-interest">&#10038;</a>
    
    <div class="link-post-body">
      <p>This very interesting article from a couple of months ago comes via this almost equally interesting "AMA" ("Ask Me Anything") post on Reddit, about <a href="http://www.reddit.com/r/IAmA/comments/ev2zb/i_run_thathighcom_and_it_pays_my_rent_in_san/c1b6ql9">how to build a social entertainment website</a>.</p>

<p>The key point is that some businesses need to solve a chicken-and-egg problem of getting significant numbers of users before more users will join. One solution to this, which sites like Reddit or the new darling Quora have used, is to fake the initial activity, to present a higher level than would otherwise be apparent.</p>

<blockquote><p>Of course, this doesn't mean put up false testimonials ("Great app; use daily! - Barack Obama), create fake real-time activity (extremely easy to spot), and fake your numbers (though I know plenty of startups that do, and it works).</p>

<p>Rather, you can engineer your appearance to give off a sense of size.</p></blockquote>

<p>Worth a quick read.</p>

      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Faking%20initial%20user%20interest.%20Another%20borderline%20dark%20pattern%20that%20a%20number%20of%20reputable%20sites%20have%20used...%20http://swombat.com/aem" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Thursday, 18 July 2013</div>
      <div class="link-post">
    <a class="link-post-link" href="http://insideintercom.io/understanding-your-competitors/">Understanding your competitors</a> &nbsp; <a id="post-811-s-link" class="s-link" href="http://swombat.com/2013/7/18/understanding-competitors">&#10038;</a>
    
    <div class="link-post-body">
      <p>In <a href="http://granttree.co.uk">GrantTree</a>, I've lost count of the number of times when, upon being asked about competitors, the client declares that "we don't have any competitors, what we do is unique".</p>

<p>Unfortunately, this mindset is wrong. Here's <a href="http://twitter.com/destraynor">Des Traynor</a>'s take on it:</p>

<blockquote><p>McDonalds and Weight Watchers are selling wildly different products, but they're competing for the same customers. This is what we call indirect competition. Note that this is different to competing on outcomes. Video Conferencing &amp; Business class flights compete on outcomes. In that case, they're both hired for the same job (business meetings).</p></blockquote>

<p>Spot on. The rest of the article explains how to make use of this insight in practice, with a real-life example. <a href="http://insideintercom.io/understanding-your-competitors/">Read it now</a>.</p>

      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=There%20are%20always%20competitors.%20Understanding%20who%20they%20are%20helps%20you%20compete.%20http://swombat.com/bfb%20by%20@destraynor" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Friday, 01 August 2014</div>
      <div class="link-post">
    <a class="link-post-link" href="http://blog.asmartbear.com/startup-success.html">Take pleasure in the journey</a> &nbsp; <a id="post-861-s-link" class="s-link" href="http://swombat.com/2014/8/1/pleasure-in-the-journey">&#10038;</a>
    
    <div class="link-post-body">
      <p><a href="http://twitter.com/asmartbear">Jason Cohen</a>:</p>

<blockquote><p>Rather, you must understand that it is the building, not the result of that building, that matters.</p>

<p>(...)</p>

<p>Keep score, so long as you can distinguish between the game and life. Keep score, while also basking in the thrill of generating happy customers and launching unique products and gathering the energy and brainpower of brilliant humans tackling interesting problems.</p></blockquote>

<p>Or, to put it in the poetic words of <a href="http://www.poemhunter.com/poem/ithaca/">Constantine P. Cavafy</a>:</p>

<blockquote><p>When you set out for Ithaka<br/>
ask that your way be long,<br/>
full of adventure, full of instruction.<br/>
The Laistrygonians and the Cyclops,<br/>
angry Poseidon - do not fear them:<br/>
such as these you will never find<br/>
as long as your thought is lofty, as long as a rare<br/>
emotion touch your spirit and your body.<br/>
The Laistrygonians and the Cyclops,<br/>
angry Poseidon - you will not meet them<br/>
unless you carry them in your soul,<br/>
unless your soul raise them up before you.</p>

<p>Ask that your way be long.<br/>
At many a Summer dawn to enter<br/>
with what gratitude, what joy -<br/>
ports seen for the first time;<br/>
to stop at Phoenician trading centres,<br/>
and to buy good merchandise,<br/>
mother of pearl and coral, amber and ebony,<br/>
and sensuous perfumes of every kind,<br/>
sensuous perfumes as lavishly as you can;<br/>
to visit many Egyptian cities,<br/>
to gather stores of knowledge from the learned.</p>

<p>Have Ithaka always in your mind.<br/>
Your arrival there is what you are destined for.<br/>
But don't in the least hurry the journey.<br/>
Better it last for years,<br/>
so that when you reach the island you are old,<br/>
rich with all you have gained on the way,<br/>
not expecting Ithaka to give you wealth.<br/>
Ithaka gave you a splendid journey.<br/>
Without her you would not have set out.<br/>
She hasn't anything else to give you.</p>

<p>And if you find her poor, Ithaka hasn't deceived you.<br/>
So wise you have become, of such experience,<br/>
that already you'll have understood what these Ithakas mean.</p></blockquote>

<p>The more I progress in my journey as an entrepreneur (and generally as a human being), the more I learn to enjoy the journey rather than live for the destination.</p>

        <p class="follow-callout">If you read this far, you should <a href="http://twitter.com/swombat">follow me on twitter here</a>.</p>
      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=Take%20pleasure%20in%20the%20journey%20to%20Ithaka%5EH%5EH%5EHstartup%20success%20http://swombat.com/bgz%20by%20@asmartbear" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>

      <div class="post-date" style="display: none">Wednesday, 29 December 2010</div>
      <div class="link-post">
    <a class="link-post-link" href="http://gigaom.com/2010/12/28/how-to-charm-a-vc-into-mentoring-you/">Get a VC to mentor you</a> &nbsp; <a id="post-107-s-link" class="s-link" href="http://swombat.com/2010/12/29/get-a-vc-to-mentor-you">&#10038;</a>
    
    <div class="link-post-body">
      <p>Larry Chiang shares some ideas about how to get a VC's attention, including:</p>

<ul>
<li>Don't ask them for investment (that will turn them off)</li>
<li>Ask for a phone call, not for coffee</li>
<li>Follow up methodically at the right times, consistently over a period</li>
<li>Write articles naming the VC directly to set off their Google Alerts</li>
<li>Process all their advice to show you're listening</li>
<li>Keep showing that you're paying attention to their advice</li>
<li>Ask for their phone number</li>
<li>Publish thought-leadership articles that the VC will want to repeat to their contacts</li>
</ul>


<p>Good method on the whole, but be careful about being <em>too</em> aggressive. No one, not even VCs, wants to have a personal spammer.</p>

      <div class="social-link-box">
        <a href="http://twitter.com/share?url=&text=How%20to%20get%20a%20VC%20to%20mentor%20you.%20Useful%20ideas,%20but%20don&#39;t%20be%20too%20aggressive.%20http://swombat.com/aea" class="social-link">Retweet</a><br/>
      </div>
      <div style="clear:both"/>
    </div>
  </div>


    <a href="http://swombat.com/founders_library">more</a>
  

	    </div>

	  </div>

	  <div id="corner-image"/>

	  <script type="text/javascript">

	    var _gaq = _gaq || [];
	    _gaq.push(['_setAccount', 'UA-19991356-1']);
	    _gaq.push(['_trackPageview']);

	    (function() {
	      var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
	      ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
	      var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
	    })();

	  </script>

	  <script type="text/javascript">
	  var clicky_site_ids = clicky_site_ids || [];
	  clicky_site_ids.push(66359592);
	  (function() {
	    var s = document.createElement('script');
	    s.type = 'text/javascript';
	    s.async = true;
	    s.src = '//static.getclicky.com/js';
	    ( document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0] ).appendChild( s );
	  })();
	  </script>
	  <noscript><p><img alt="Clicky" width="1" height="1" src="//in.getclicky.com/66359592ns.gif" /></p></noscript>

  </body>
</html>
