http://scholesmarketing.web5.hubspot.com RSS feed for Interesting Marketing Stuff 60 http://mashable.com/2012/03/29/customer-acquisition-social/ http://mashable.com/2012/03/29/customer-acquisition-social/ 2012-04-05T18:13:51.2930000Z How exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Social Media Thu, 05 Apr 2012 13:13:51 GMT http://searchengineland.com/for-social-media-marketers-seo-is-much-more-popular-than-ppc-117274 http://searchengineland.com/for-social-media-marketers-seo-is-much-more-popular-than-ppc-117274 2012-04-05T18:10:51.5900000Z New survey says social media marketers are much more likely to also use SEO in their marketing efforts than PPC. ppc SEO Social Media Thu, 05 Apr 2012 13:10:51 GMT http://blog.linkedin.com/2012/02/27/linkedin-follow-button-for-companies/ http://blog.linkedin.com/2012/02/27/linkedin-follow-button-for-companies/ 2012-03-01T15:44:31.8270000Z Companies can add this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn. LinkedIn Social Media Thu, 01 Mar 2012 09:44:31 GMT http://www.entrepreneur.com/article/222837 http://www.entrepreneur.com/article/222837 2012-02-23T11:05:17.7800000Z Here are 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. marketing tools Social Media Thu, 23 Feb 2012 05:05:17 GMT http://mashable.com/2012/02/21/google-plus-1-seo/ http://mashable.com/2012/02/21/google-plus-1-seo/ 2012-02-23T11:03:56.3400000Z More on Google + and SEO Google SEO Thu, 23 Feb 2012 05:03:56 GMT http://searchenginewatch.com/article/2144010/8-SEO-Tips-That-Take-15-Minutes-or-Less http://searchenginewatch.com/article/2144010/8-SEO-Tips-That-Take-15-Minutes-or-Less 2012-02-09T10:36:58.3270000Z Great article on some basic SEO things you should watch and can be fixed pretty quickly. Google SEO Thu, 09 Feb 2012 04:36:58 GMT http://blogs.hbr.org/cs/2011/12/google_will_change_web_marketi.html http://blogs.hbr.org/cs/2011/12/google_will_change_web_marketi.html 2011-12-29T10:52:43.3800000Z Google is poised to completely alter how websites market themselves over the next year. Google SEO Thu, 29 Dec 2011 04:52:43 GMT http://www.socialmediaexaminer.com/5-twitter-changes-and-how-to-make-the-most-of-them/ http://www.socialmediaexaminer.com/5-twitter-changes-and-how-to-make-the-most-of-them/ 2011-12-29T10:51:40.7370000Z This article reviews all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them. Social Media twitter Thu, 29 Dec 2011 04:51:40 GMT http://searchengineland.com/21-types-of-social-content-to-boost-your-seo-103625 http://searchengineland.com/21-types-of-social-content-to-boost-your-seo-103625 2011-12-08T11:00:56.7230000Z As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. SEO Social Media Thu, 08 Dec 2011 05:00:56 GMT http://www.socialmediaexaminer.com/5-tips-for-using-the-new-linkedin-company-pages/ http://www.socialmediaexaminer.com/5-tips-for-using-the-new-linkedin-company-pages/ 2011-11-24T13:11:33.7170000Z Do you want to increase your opportunities to network with customers, clients, vendors, peers, potential job candidates and even your own employees? If you’re a business of any size, you need to have a well-developed “business” presence on LinkedIn. LinkedIn marketing Social Media Thu, 24 Nov 2011 07:11:33 GMT http://www.businessinsider.com/linkedin-boot-camp-basic-training-for-the-personal-marketer-2011-11 http://www.businessinsider.com/linkedin-boot-camp-basic-training-for-the-personal-marketer-2011-11 2011-11-24T13:10:36.2770000Z LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. With just a little bit of effort you will see how the powerful social site can help you market yourself and your business far more. LinkedIn marketing Social Media Thu, 24 Nov 2011 07:10:36 GMT http://www.entrepreneur.com/article/220678 http://www.entrepreneur.com/article/220678 2011-11-17T13:07:46.6970000Z It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts. marketing Social Media Thu, 17 Nov 2011 07:07:46 GMT http://www.marketingprofs.com/articles/2011/6359/12-marketing-predictions-for-2012 http://www.marketingprofs.com/articles/2011/6359/12-marketing-predictions-for-2012 2011-11-17T12:57:51.6300000Z As 2012 follows on the heels of such events, what digital changes and trends should forward-thinking marketers anticipate? Here are Optify's Top 12 predictions for the year ahead. Marketing Strategy Thu, 17 Nov 2011 06:57:51 GMT http://mashable.com/2011/11/07/google-launches-branded-pages/ http://mashable.com/2011/11/07/google-launches-branded-pages/ 2011-11-10T15:48:53.1500000Z Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network. B2B marketing Google+ SEO Thu, 10 Nov 2011 09:48:53 GMT http://www.entrepreneur.com/blog/220662 http://www.entrepreneur.com/blog/220662 2011-11-10T15:47:19.2570000Z If you don't update your business website very often, you may want to rethink your online content strategy. content SEO website Thu, 10 Nov 2011 09:47:19 GMT http://mashable.com/2011/11/08/seo-best-practices/ http://mashable.com/2011/11/08/seo-best-practices/ 2011-11-10T15:46:03.1300000Z Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. Google SEO Thu, 10 Nov 2011 09:46:03 GMT http://mashable.com/2011/10/30/inbound-outbound-marketing/ http://mashable.com/2011/10/30/inbound-outbound-marketing/ 2011-11-03T10:39:53.5530000Z Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue inbound marketing Thu, 03 Nov 2011 05:39:53 GMT http://searchengineland.com/seo-beats-ppc-social-media-for-generating-leads-99064 http://searchengineland.com/seo-beats-ppc-social-media-for-generating-leads-99064 2011-11-03T10:38:49.0670000Z SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. lead generation SEO Thu, 03 Nov 2011 05:38:49 GMT http://searchenginewatch.com/article/2114538/Google-Merges-Analytics-Webmaster-Tools-Data-Adds-SEO-Reports http://searchenginewatch.com/article/2114538/Google-Merges-Analytics-Webmaster-Tools-Data-Adds-SEO-Reports 2011-10-05T09:58:47.7630000Z Google Webmaster Tools reports are now included as part of Google Analytics. Google marketing analytics Wed, 05 Oct 2011 04:58:47 GMT http://analytics.blogspot.com/2011/09/introducing-google-analytics-premium.html http://analytics.blogspot.com/2011/09/introducing-google-analytics-premium.html 2011-09-30T13:33:43.2000000Z Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily. Google announces a new option built for our largest customers: Google Analytics Premium. Here’s a summary: Google marketing analytics Fri, 30 Sep 2011 08:33:43 GMT http://searchengineland.com/5-steps-to-improve-your-customer-driven-b2b-lead-generation-89246 http://searchengineland.com/5-steps-to-improve-your-customer-driven-b2b-lead-generation-89246 2011-09-01T08:38:46.8200000Z To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program. B2b lead generation Thu, 01 Sep 2011 03:38:46 GMT http://searchengineland.com/the-ultimate-guide-to-linkedin-today-how-to-optimize-your-presence-on-it-84029 http://searchengineland.com/the-ultimate-guide-to-linkedin-today-how-to-optimize-your-presence-on-it-84029 2011-08-22T11:50:52.7770000Z In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing news format. Linked In Social Media Mon, 22 Aug 2011 06:50:52 GMT http://mashable.com/2011/08/10/google-plus-tips/ http://mashable.com/2011/08/10/google-plus-tips/ 2011-08-14T13:35:38.3400000Z Mashable bring you 10 more ways to help you get the most out of your Google+ account. Google+ SEO Social Media Sun, 14 Aug 2011 08:35:38 GMT http://searchengineland.com/direct-googles-crawl-to-your-new-and-updated-pages-88217 http://searchengineland.com/direct-googles-crawl-to-your-new-and-updated-pages-88217 2011-08-09T14:39:56.8130000Z Google launched a new way for site owners to request that specific web pages be crawled. How is this different from the other ways available to let Google know about your pages and when should you use this feature vs. the others? SEO Tue, 09 Aug 2011 09:39:56 GMT http://searchengineland.com/3-low-hanging-ab-testing-opportunities-to-increase-conversion-rate-80177?utm_source=twitterfeed&utm_medium=facebook&utm_campaign=feed-main http://searchengineland.com/3-low-hanging-ab-testing-opportunities-to-increase-conversion-rate-80177?utm_source=twitterfeed&utm_medium=facebook&utm_campaign=feed-main 2011-06-09T09:55:42.7070000Z Landing pages can be categorized into two buckets: high converting ones and the usual ones. Tips from Search Engine Land. call-to-action buttons landing pages lead conversion website design Thu, 09 Jun 2011 04:55:42 GMT