Adam Wooten

International Business: Evolving language can frustrate some global brands, benefit others

By Adam Wooten July 18, 2014

International Business: Marketers, designers and others must reverse their way of thinking in the Middle East

By Adam Wooten March 7, 2014

International Business: Top 10 cultural adaptation tips from technology giants

By Adam Wooten June 7, 2013

International Business: AtTask, @task and rebranding for international growth

By Adam Wooten April 12, 2013

International Business: Overstock.com, O.co and domain branding ideal for the international web

By Adam Wooten April 5, 2013

International Business: Hotels lost and found in translation

By Adam Wooten September 28, 2012

International Business: Brand acronyms, initials lost in translation

By Adam Wooten August 17, 2012

International Business: Listening worldwide to the intercultural voice of the customer

By Adam Wooten April 27, 2012

International Business: Websites can lose when prematurely assuming what global users want

By Adam Wooten April 13, 2012

International Business: Why that final proof is worth the effort: Insert translation here

By Adam Wooten March 30, 2012