tag:blogger.com,1999:blog-363523232024-03-13T06:40:00.459+07:00Internet, E-Marketing and E-Commerce GuidesLearn about Internet, E-Marketing and E-Commerce ...tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.comBlogger226125tag:blogger.com,1999:blog-36352323.post-52818602012324878632012-02-15T01:19:00.002+07:002012-02-15T01:19:33.661+07:00Copywriting on your website: To inform or to sell?When talking about copywriting services, possibly you have heard the phrase “to sell is to tell”. What the statement describes is the principle that information, not persuasion is vital to transform potential clients into buyers.<br />
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If you fill your website with colourful language that sings the praises of your offerings, but really says very little, you’re effectively revealing to your website visitors you think they can be easily persuaded and straightforward to sell to. You can actually cause your potential customers to think significantly less of your website.<br />
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Copywriting services: Appeal to your customer’s intellect<br />
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There are many kinds of copywriter Melbourne businesses can choose to use. There’s the copywriter who'll produce content which says to your customers: “You want to buy this specific product”. There is also the kind who's going to compose website content that says: “This is what this product is and this is why we’re marketing it”.<br />
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Switched on customers with serious spending money infrequently respond to content which aims only to draw them in to buying whatever it is you’re marketing. Usually, the ideal buyer is going to be sensible enough to see through uninformative rubbish brimming with rhetorical questions and baseless calls to action.<br />
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Take it back to that typical advertising saying. Tell them something. Don’t just sell them something.<br />
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Offer the best information in the right way, with the proper tone, and permit them to arrive at their own judgement without feeling manipulated or cheapened by the subject material on your internet site.<br />
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<b>To inform or to sell? To inform is to sell</b><br />
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Look at it along these lines. You really do not have to make a choice between informative and salesy subject material for your site. You can sell by hiring opywriting services that supply the right information in the right way. But you’ll likely have less fortune if you choose a copywriter who knows only how to write the over-the-top, crummy content that’s probably put you off products in the past.<br />
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Being informative is the best way to advertise, because you don’t cheapen the image of your online business and you don’t offend your website’s targeted visitors with pointless drivel.tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com259tag:blogger.com,1999:blog-36352323.post-39956405994432224672012-02-15T01:16:00.001+07:002012-02-15T01:17:02.310+07:00Tips to Consider for Shopping OnlineThe net has changed the way people shop. We are no longer confined by locale, geography or time. Most of us are able to easily look for things all around the world, at any time of day and from the privacy of our houses. Nevertheless, though it might seem like online shopping is now a huge part in our lives, most shopping is still carried out on the high street. However, there are positives and minuses to online shopping. Whilst you may already be experienced at buying things on the Internet, here are some tips to guide you.<br />
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<b>One - Shop Around!</b><br />
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The brilliance of the Internet is that you can multitask much easier than in real life. People are able to easily view different items and compare them very easily. Shopping is usually good fun but it can also get exhausting! If you wish to become an intelligent purchaser then you shouldn’t buy on impulse. Preferably instead, you look at different retailers and find what you need. In case you decide to buy the first thing you like then you may not have any money still left in the event that you notice something that you like a lot more.<br />
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<b>Two - Save Your Items Later</b><br />
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This point may sound a little trivial but it genuinely can help you - particularly for big judgements. As mentioned earlier, impulse buying is not a very clever method to go shopping - you will end up buying products you do not truly need or later regret buying. Particularly in the present financial environment parting with cash really should be carried out with care and cleverness. Therefore, if you are planning to purchase something, browse online for the product you would like and then bookmark it. You can make use of an online bookmark manager to store your bookmarks and go back to them after awhile. This will give you time to contemplate whether you actually want it. You can additionally use this time to ask your good friends whether they think it is a good idea or not.<br />
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<b>Three - Make Use of Reviews</b><br />
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Certainly one of the benefits of the Internet over shopping in the shop is that you can easily read people’s reviews. Shopping on the web is usually centered on reviews. Items which have better review ratings getting purchased a lot more frequently. Reviews are generally a great way to uncover just what products are really like. You might possibly find a product but when you read reviews it says it is not very good. You should probably not buy that product!<br />
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<b>Four - Price Compare</b><br />
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Once you have found the product you want to buy, decided decision that you are definitely going to buy it and checked that the reviews were good then the next step is to locate the cheapest site to buy it. Thankfully, there are lots of online services that have been created solely as price comparison sites. Feel free to visit them, search for a product and you will be given a list of all the websites that sell it and for how much. However, sometimes they don’t always list all the sellers so you might want to do some further research. Once you have found the site selling it for the cheapest then feel free to buy it! You should consider postage and packaging. Some times when you add this to the invoice it might be pricier than another option. Furthermore, you should be careful where you are buying from. If you are importing from another country then you might need to pay for importing tax.<br />
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<b>Five - Be Smart Whilst You Shop</b><br />
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Lastly, whilst online shopping is rather safe, you really should still have online security in mind. Make sure whenever you are finishing a purchase online, that the site is safe. This is normally shown by a padlock icon on your browser or the address bar changes color. You should try and always use reputable sites and make sure the address is correct. You should also be careful of your password.tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com34tag:blogger.com,1999:blog-36352323.post-62373517431332665422009-06-30T18:52:00.001+07:002009-06-30T18:55:07.826+07:009 years old girl, CEO of the web designing company<a href="http://www.tinylogo.com/Default.aspx"> <img alt="tinylogo-sreelakshmi suresh" src="http://www.tinylogo.com/sreelakshmi/images/sreelakshmi_suresh.jpg" border="0" height="259" width="391" /></a> <table style="width: 100%;" border="0" cellpadding="0" cellspacing="0"> <tbody><tr> <td> <br /></td> </tr> <tr> <td> <br /></td> </tr> <tr> <td class="headlink" style="height: 30px;" align="right"> <br /></td></tr></tbody> </table><br />Sreelakshmi Suresh, a nine-year-old girl from Kozhikode district in Kerala and CEO of the web designing company <a href="http://www.edesign.co.in/" target="’_blank’">eDesign</a>, is being credited as the youngest web designer in the state for developing the website of the Bar Council of Kerala, <a href="http://barcouncilkerala.com/" target="’_blank’">BarCouncilKerala.com</a>.<br /><br /><br />Sreelakshmi, the daughter of an advocate, is believed to have already designed and developed more than 10 websites, including the official website of her own school, a website for deaf people and a Malayalam news website for kids.<br /><br /><br /><span class="ver12blkht">When aged just eight, Shreelaxmi designed the official website of her own school apart from another website for deaf people and a Malyalam news website for kids.<br /><br /><br /></span><span class="ver12blkht">Sreelakshmi is the only member of the Association of American Webmasters, under the age of 18.</span><br /><br /><br />Association of American Webmasters has honoured Sreelakshmi Suresh by giving her their membership along with their highest award for excellence in web designing, the Gold Web Award. <span style="font-size:78%;">[Source: <a href="http://sify.com/news/fullstory.php?a=jg2qbafhdjj&title=9_year_old_whiz_girl_develops_Bar_Council_of_Kerala_website" target="’_blank’">Sify/ANI</a>]<br /><br /><br />Source: <a href="http://tungblog.atikomtrirat.com/2009/06/9-years-old-girl-develops-bar-council.html">http://tungblog.atikomtrirat.com/2009/06/9-years-old-girl-develops-bar-council.html</a><br /></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com8tag:blogger.com,1999:blog-36352323.post-33216828787295660802009-06-30T18:26:00.000+07:002009-06-30T18:28:52.407+07:00Best Free Weblog Software Other Than WordPress<p>Weblog software is designed to simplify the creation and maintenance of weblogs. As specialized content management systems, weblog applications support the authoring, editing, and publishing of blog posts and comments, with special functions for image management, web syndication, and moderation of posts and comments.</p><br /><p><br /></p><p><br /></p> <p>We all know WordPress is one the most popular weblog applications. What other options can we choose? We have collected the following Top Quality Weblog Software Other Than WordPress for you.</p> <p style="text-align: center;"><a title="Open Source Melody" href="http://openmelody.org/" target="_blank"><img class="size-full wp-image-774 aligncenter" title="melody" src="http://www.blogperfume.com/wp-content/uploads/2009/06/melody.jpg" alt="melody" height="91" width="520" /></a></p><p style="text-align: center;"><br /></p> <p><a title="Open Source Melody" href="http://openmelody.org/" target="_blank">Melody</a> is an open source content management, blogging and publishing platform, derived from the popular blogging tool Movable Type. At its onset, Melody is distinct from Movable Type by having put in place a set of processes that assist the greater Movable Type and Melody communities to contribute features, changes and fixes more freely and quickly back to the core product. This allows independent developers to pursue the features and preferences that matter to them most.</p><p><br /></p> <p>The promise of <a title="Open Source Melody" href="http://openmelody.org/" target="_blank">Melody</a> is to serve its community by working to build a product according to the principles and philosophies that have helped make WordPress, Apache, Linux, Firefox and other open source applications so successful. Those principles include creating and fostering open communication channels with its user base, by building transparency into its roadmap, and by permitting users to more freely contribute back to the core product.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a title="Melody" href="http://openmelody.org//" target="_blank">http://openmelody.org/</a></p><p><br /></p><p><br /></p><p><a title="Melody" href="http://openmelody.org//" target="_blank"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Textpattern Open Source CMS" href="http://www.textpattern.com/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/textpattern.png" alt="textpattern.png" /></a></p> <p><br /></p><p>When it comes to publishing on the internet, beginners and experts alike are met with a bothersome paradox: word processors and graphics applications allow anyone to do a pretty good job of managing text and images on a personal computer, but to make these available to the worldwide web – a seemingly similar environment of documents and destinations – ease of use vanishes behind sudden requirements for multilingual programming skills, proficiency in computer-based graphic design, and, ultimately, the patience of a saint.</p><p><br /></p> <p><a title="Textpattern Open Source CMS" href="http://www.textpattern.com/" target="_blank">Textpattern</a> is a flexible, elegant and easy-to-use content management system and it is both free and open source. Textpattern is a web application designed to help overcome these and other hurdles to publishing online, and to simplify the production of well-structured, standards-compliant web pages.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.textpattern.com/">http://www.textpattern.com/</a></p><p><br /></p><p><br /></p><p><a href="http://www.textpattern.com/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Drupal" href="http://drupal.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/drupal.png" alt="drupal.png" /></a></p> <p><a title="Drupal" href="http://drupal.org/" target="_blank">Drupal</a> is a free software package that allows an individual or a community of users to easily publish, manage and organize a wide variety of content on a website. <a title="Drupal" href="http://drupal.org/" target="_blank">Drupal</a> is open-source software distributed under the GPL (â€�General Public Licenseâ€�) and is maintained and developed by a community of thousands of users and developers.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://drupal.org/">http://drupal.org/</a></p><p><br /></p><p><br /></p><p><a href="http://drupal.org/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Radiant Open Source CMS" href="http://radiantcms.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/radiant.png" alt="radiant.png" /></a></p> <p><a title="Radiant Open Source CMS" href="http://radiantcms.org/" target="_blank">Radiant</a> is a no-fluff, open source content management system designed for small teams with the following main features. Built from the ground up to be as simple as possible, Radiant features an elegant administrative interface that centers around three key components: pages, snippets, and layouts.</p><p><br /><span id="more-708"></span></p> <p>Radiant is licensed under the MIT License. This means that Radiant is free for commercial and non-profit use. It also means that you are free to modify and distribute Radiant as long as you don’t remove the appropriate notices from the source code.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://radiantcms.org/">http://radiantcms.org/</a></p><p><br /></p><p><br /></p><p><a href="http://radiantcms.org/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Frog CMS" href="http://www.madebyfrog.com/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/frog.png" alt="frog.png" /></a></p> <p><a title="Frog CMS" href="http://www.madebyfrog.com/" target="_blank">Frog CMS</a> is a PHP version of Radiant CMS, a well known Ruby on Rails application. Frog CMS share the goal to simplify content management, and offer an elegant user interface, flexible templating per page, simple user management and permissions and all what you need for your files management.</p><p><br /></p> <p>Frog requires a MySQL database with InnoDB support, a web server (Apache <em>with mod_rewrite</em> is highly recommended) and is distributed under the MIT software license.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.madebyfrog.com/">http://www.madebyfrog.com/</a></p><p><br /></p><p><br /></p><p><a href="http://www.madebyfrog.com/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="XOOPS" href="http://www.xoops.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/xoops.png" alt="xoops.png" /></a></p> <p><a title="XOOPS" href="http://www.xoops.org/" target="_blank">XOOPS</a> is an acronym of eXtensible Object Oriented Portal System. Though started as a portal system, XOOPS is in fact striving steadily on the track of Content Management System. It can serve as a web framework for use by small, medium and large sites.</p><p><br /></p> <p>A lite <a title="XOOPS" href="http://www.xoops.org/" target="_blank">XOOPS</a> can be used as a personal weblog or journal. For this purpose, you can do a standard install, and use its News module only. For a medium site, you can use modules like News, Forum, Download, Web Links etc to form a community to interact with your members and visitors. For a large site as an enterprise one, you can develop your own modules such as eShop, and use XOOP’s uniform user management system to seamlessly integrate your modules with the whole system.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.xoops.org/">http://www.xoops.org</a></p><p><br /></p><p><br /></p><p><a href="http://www.xoops.org/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Movable Type Open Source CMS" href="http://www.movabletype.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/movable-type.png" alt="movable-type.png" /></a></p> <p><a title="Movable Type Open Source CMS" href="http://www.movabletype.org/" target="_blank"> The Movable Type Open Source Projec</a>t was announced in conjunction with the launch of the Movable Type 4 Beta on June 5th, 2007. The MTOS Project is a community and Six Apart driven project that will produce an open source version of the Movable Type Publishing Platform that will form the core of all other Movable Type products.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.movabletype.org/">http://www.movabletype.org</a></p><p><br /></p><p><br /></p><p><a href="http://www.movabletype.org/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="MODx Ajax, SEO CMS with PHP" href="http://www.modxcms.com/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/modx.png" alt="modx.png" /></a></p> <p><a title="MODx Ajax, SEO CMS with PHP" href="http://www.modxcms.com/" target="_blank">MODx</a> is 100% buzzword compliant, and makes child’s play of building content managed sites with validating, accessible CSS layouts – hence <em>Ajax CMS</em>. It empowers its users to build engaging “Web 2.0? sites today, with its pre-integrated MooTools, Scriptaculous and Prototype libraries. If you’re a CSS designer or Ajax aficionado, this is the CMS for you; and if you like what you see today, you’ll love what’s coming.</p><p><br /></p> <p>Techies call MODx a Content Management Framework (”<abbr title="Content Management Framework">CMF</abbr>“): equal parts custom web app builder and Content Management System (”<abbr title="Content Management System">CMS</abbr>“). With a flexible API and a robust event override system, MODx makes building engaging web projects straightforward — or changing core functionality without hacking the core code possible. Custom tweaks won’t leave you pulling out your hair when it’s time to upgrade.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.modxcms.com/">http://www.modxcms.com/</a></p><p><br /></p><p><br /></p><p><a href="http://www.modxcms.com/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="sNews Free PHP MySQL CMS" href="http://snewscms.com/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/snews.png" alt="snews.png" /></a></p> <p><a title="sNews" href="http://www.snewscms.com/">sNews</a> is a completely free, standards compliant, PHP and MySQL driven content management system. Consisting of only one small core file, sNews is extremely lightweight, easy to install, and easy to use via a simple web interface.</p><p><br /></p> <p>With sNews you can create a website that consists of dynamic pages and have a blog at the same time. sNews has a front page option and categories for you to categorize your articles. Corporate CMS or a personal blog - your choice.</p><p><br /></p> <p><a title="sNews Free PHP MySQL CMS" href="http://snewscms.com/" target="_blank">sNews</a> uses search engine friendly URLs throughout, to make your website truly loved by Google and other search engines (as well as your visitors). This makes a sNews driven site highly Search Engine Optimized from the get-go and will greatly assist in your site obtaining a good SEO ranking.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://snewscms.com/">http://snewscms.com/</a></p><p><br /></p><p><br /></p><p><a href="http://snewscms.com/"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Open CMS" href="http://www.opencms.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/opencms.png" alt="opencms.png" /></a></p> <p><a title="Open CMS" href="http://www.opencms.org/" target="_blank">OpenCms</a> from Alkacon Software is a professional, easy to use website content management system. OpenCms helps content managers worldwide to create and maintain beautiful websites fast and efficiently.</p><p><br /></p> <p>The fully browser based user interface features configurable editors for structured content with well defined fields. Alternatively, content can be created using an integrated WYSIWYG editor similar to well known office applications. A sophisticated template engine enforces a site-wide corporate layout and W3C standard compliance for all content.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://www.opencms.org/" target="_blank">http://www.opencms.org/</a></p><p><br /></p><p><br /></p><p><a href="http://www.opencms.org/" target="_blank"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><img src="http://www.blogperfume.com/wp-content/uploads/2009/04/ocportal.jpg" alt="ocportal.jpg" /></p> <p><a title="ocPortal" href="http://ocportal.com/" target="_blank">ocPortal</a> is a CMS (Content Management System) that allows you to create and manage your interactive and dynamic website from an easy to use administration interface. ocPortal is unique by the combination of a vast and diverse range of provided functionality, out-of-the-box usability, and an ability for unlimited customisation.</p><p><br /></p> <p><a title="ocPortal" href="http://ocportal.com/" target="_blank">ocPortal</a> is completely free under an OSI-approved Open Source licence since version 4.0. There are no restrictions on usage, and they don’t keep away any features from users.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a title="ocPortal" href="http://ocportal.com/" target="_blank">http://ocportal.com/</a></p><p><br /></p><p><br /></p><p><a title="ocPortal" href="http://ocportal.com/" target="_blank"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Habari - Next-Generation Blogging CMS" href="http://habariproject.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2008/09/habari.png" alt="habari.png" /></a></p> <p><a title="Habari - Next-Generation Blogging CMS" href="http://habariproject.org/" target="_blank">Habari</a> is being written with a firm understanding of the current state of blogging. Most other blogging packages have been around long enough that their responses to things like comment spam and Digg site overloads are bolted on after the fact; whereas Habari is being written from the beginning to take these things — and more — into account.</p><p><br /></p> <p>Habari strongly favors open, standard, and documented protocols. Atom, being both open and documented, is the prefered syndication format, and the Atom Publishing Protocol is the prefered means of remote communication with your site. This is a core feature, and not a plugin.</p> <blockquote><p><strong>Pricing</strong>: <strong>Free</strong><br /><strong>Source</strong>: <a title="Markup Factory" href="http://habariproject.org/" target="_blank">http://habariproject.org</a></p><p><br /></p><p><br /></p><p><a title="Markup Factory" href="http://habariproject.org/" target="_blank"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="dotCMS Professional Open Source CMS" href="http://www.dotcms.org/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2008/05/dotcms.png" alt="dotcms.png" /></a></p> <p><a title="dotCMS Professional Open Source CMS" href="http://www.dotcms.org/" target="_blank">dotCMS Core</a> is the most feature complete open source web CMS available today. Available under the GPL, you can freely download the dotCMS system and get up, running and managing web sites and web content in a matter of minutes.</p><p><br /></p> <p>Unlike many other “open sourceâ€� cms, dotCMS is in no way crippled. When you download the dotCMS system, you are getting all of the functions and features needed to begin creating customized, manageable and scalable web sites. This includes so called “advanced”� features such as LDAP/AD integration, clustering support, online templating, Web2.0 Calendaring and the structured content engine.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a title="dotCMS" href="http://www.dotcms.org/" target="_blank">http://www.dotcms.org/</a></p><p><br /></p><p><br /></p><p><a title="dotCMS" href="http://www.dotcms.org/" target="_blank"><br /></a></p></blockquote> <p class="PostContent"> </p><p style="text-align: center;"><a title="Symphony Web Publishing System" href="http://symphony-cms.com/" target="_blank"><img src="http://www.blogperfume.com/wp-content/uploads/2007/11/symphony.png" alt="symphony.png" /></a></p> <p><a title="Symphony Web Publishing System" href="http://symphony-cms.com/" target="_blank">Symphony</a> is a web publishing system made for web developers. It gives you all the power and flexibility you’ll need, while keeping out of your way.</p><p><br /></p> <p>Symphony lets you organise everything the way you like, from your publishing environment to your website’s URL structure. Built to be versatile and customisable, Symphony really is what you make of it.</p><p><br /></p> <p>Symphony’s templating engine is pure XSLT goodness. XSLT is a standard recommended by the W3C, so learning Symphony means that you’re learning skills that you can also use outside of the system. If you already know the XML and CSS standards, then chances are you should be able to quickly pick up XSLT.</p> <blockquote><p><strong>Pricing</strong>: Free<br /><strong>Source</strong>: <a href="http://symphony-cms.com/">http://symphony-cms.com/</a></p></blockquote><br /><p><span style="font-style: italic;font-size:78%;" >Source: http://www.blogperfume.com/best-free-weblog-software-other-than-wordpress/</span><br /></p>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com15tag:blogger.com,1999:blog-36352323.post-71302217557410685802009-03-26T08:58:00.000+07:002009-03-26T09:00:15.574+07:00Tips on how to improve the PageRank<pre><span style="font-weight: bold;">LINKS!</span><br />------<br />PageRank is a calculation of the popularity of a web page, based on<br />the quality and number of links that point to it. Basically a link to<br />your page is seen as a vote of confidence, and a vote from a site that<br />has high PageRank is much more valuable. Nobody except Google search<br />engineers know exactly how it is calculated, but it is quite certain<br />that a link from a PR7 site is worth dozens of links from PR2 sites.<br /><br />Google say:<br /><br />"PageRank Technology: PageRank performs an objective measurement of<br />the importance of web pages by solving an equation of more than 500<br />million variables and 2 billion terms. Instead of counting direct<br />links, PageRank interprets a link from Page A to Page B as a vote for<br />Page B by Page A. PageRank then assesses a page's importance by the<br />number of votes it receives.<br /><br />PageRank also considers the importance of each page that casts a vote,<br />as votes from some pages are considered to have greater value, thus<br />giving the linked page greater value. Important pages receive a higher<br />PageRank and appear at the top of the search results. Google's<br />technology uses the collective intelligence of the web to determine a<br />page's importance. There is no human involvement or manipulation of<br />results, which is why users have come to trust Google as a source of<br />objective information untainted by paid placement. "<br />://www.google.com/corporate/tech.html<br /><br />To see the PageRank of a page, you need to install the Google Toolbar:<br /><a href="http://toolbar.google.com/">http://toolbar.google.com/</a><br /><br />So the best way to improve your PageRank is to get some links from<br />high PR sites. You are correct in assuming that link exchanges are not<br />the way to go - they are forbidden in Google Guidelines:<br /><br />"Don't participate in link schemes designed to increase your site's<br />ranking or PageRank."<br />://www.google.com/webmasters/guidelines.html<br /><br />Link swapping is also very easy for Google to detect, seeing as their<br />algorithm revolves around link relationships.<br /><br /><br /><span style="font-weight: bold;">Buy Links</span><br />---------<br />A growing trend is to approach a webmaster of a high PR site and offer<br />to pay for a link. Google has no way of determining whether money<br />changed hands, and the link will be as valuable as an organic one.<br /><br />I sell one link on my PR6 site for $25 a month, but if the ad was less<br />relevant to my site's content I'd charge much more.<br /><br /><br /><span style="font-weight: bold;">Directories</span><br />-----------<br />The biggest directories have quite high PageRank. Open Directory is<br />the best free directory to be listed in. A category that seems to be<br />suited to your site has a PageRank of 4:<br /><br /><a href="http://dmoz.org/Shopping/Health/Disabilities/Assistive_Technology/Mobility_and_Transportation/Canes_and_Walking_Sticks/">http://dmoz.org/Shopping/Health/Disabilities/Assistive_Technology/Mobility_and_Transportation/Canes_and_Walking_Sticks/</a><br />(Click on "suggest URL" at the top of the page)<br /><br />The corresponding category at Yahoo has PR5, but also costs $299 to be included:<br /><a href="http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Disabilities/Assistive_Technology/Mobility_Assistance/Walking_Assistance/">http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Disabilities/Assistive_Technology/Mobility_Assistance/Walking_Assistance/</a><br />(Click on "Suggest a Site" at the top)<br /><br /><br /><span style="font-weight: bold;">Copy your Competitors</span><br />---------------------<br />Use discretion (ie avoid link exchanges), but otherwise it's quite<br />easy to find out where your competitors get their links from. Visit<br />their homepage, and in the Page Info dropdown box of the Google<br />Toolbar, select "Backward Links". You will then see a list of pages<br />that link to the page you are visiting. It won't list every page, but<br />does list all the ones worth getting a link from.<br /><br />The two directory categories mentioned above are a good place to find competitors.<br /><br />Asking for a link is quite simple:<br /><br />1) Compliment them on their site<br />2) Suggest your site as one their visitors might find useful<br /><br />Usually a site has a email address displayed, otherwise just try the<br />standard webmaster@blah.com<br /><br /><br /><span style="font-weight: bold;">Example: </span><br /><br />Looking at the Backward Links for Thomas Fetterman's site, we see they<br />are linked to from:<br /><a href="http://www.abledata.com/text2/assistiv.htm#Walking">http://www.abledata.com/text2/assistiv.htm#Walking</a><br /><br />A visit to their homepage finds a link to their Contact Us page:<br /><a href="http://www.abledata.com/text2/contact.htm">http://www.abledata.com/text2/contact.htm</a><br /><br />The site is regularly updated, links are free, the page has PR5. A<br />link from just that page could improve your site's PageRank.<br /><br /><br /><span style="font-weight: bold;">Your Site</span><br />---------<br />Looks pretty good from a search engine point of view. In general I<br />wouldn't change a thing. Having a <h1>Headline</h1> on each page that<br />is the same as the page title could improve things slightly.<br /><br />More content is always a plus, but obviously difficult to come up with.<br /><br /><br /><span style="font-weight: bold;">Hosting</span><br />-------<br />In my experience changing hosting companies would not normally affect<br />PageRank, but could do if they require that you link to them from your<br />site, or if they secretly use cloaking (rare, but a GA Researcher<br />recently uncovered a hosting service that did this). I wouldn't worry<br />about it.<br /><br /><br />As I indicated in my initial comment, it is links that you need. Get a<br />handful of PR5+ links and you should climb in PR and in the search<br />results.<br /><br /><span style="font-size:78%;">Source: http://tungblog.atikomtrirat.com/2009/03/tips-on-how-to-improve-pagerank.html</span><br /></pre>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com2tag:blogger.com,1999:blog-36352323.post-23363816548072672702009-03-09T17:54:00.000+07:002009-03-09T17:56:41.794+07:00Lesson (2): Crawler-Based Search Engines<div class="plaintext"> <p>In the previous lesson we discussed how crawler-based engines work. Typically, special crawler software visits your site and reads the source code of your pages. This process is called "<span class="term">crawling</span>" or "<span class="term">spidering</span>". Your page is then compressed and put into the search engine's repository which is called an "index". This stage is referred to as "<span class="term">indexing</span>". Finally, when someone submits a query to the search engine, it pulls your page out of the index and gives it a rank among the other results it has found for this query. This is called "<span class="term">ranking</span>". </p> <p><br /></p><p> Usually for indexing, crawler-based engines consider many more factors than those they can find on your pages. Thus, before putting your page into an index, a crawler will look at how many other pages in the index are linking to yours, the text used in links that point to you, what the PageRank is of linking pages, whether the page is present in directories under related categories, etc. These "<em><a onmouseover="callout.show(event,'item_id=38',false,false,300,300)" return="" target="_phpbbsmilies">off-page</a></em>" factors are a significant consideration when a page is evaluated by a crawler-based engine. While theoretically, you can artificially increase your page relevance for certain keywords by adjusting the corresponding areas of your HTML code, you have much less control over other pages in the Internet that are linking to you. Thus, off-page relevance prevails in the eyes of a crawler.</p><p><br /></p> <p><br />In this lesson, we look at the main spider-based search engines, and learn how we can get each of them to index our site and rank it highly. Although this step does not closely deal with the optimization process itself, we provide information on how each search engine looks at your pages so that you can come back to this section for later reference.</p><p><br /></p> <h3>Google (<a href="http://www.google.com/" target="_blank">http://www.google.com</a>) </h3> <p>Google is the number one search engine among such giants of the SEs' market as Yahoo! and Live Search. Its search share is over 60%. Google indexes billions of Web pages, so that users can search for the information they desire. Plus it creates services and tools including Web applications, advertising networks and solutions for businesses to hold on the leading position successfully.</p><p><br /></p> <p>You can submit your site to Google here: <a href="http://www.google.com/addurl/" target="_blank">http://www.google.com/addurl/</a> and your site will probably be indexed in around 1-2 months. </p> <br /><br /> <p>Alternatively, you can sign in to your Google account, go to Google Webmaster Tools and submit a sitemap of your site. For more info on creating sitemaps, please refer to Lesson "Creating a Search Engine Friendly Site Map".</p> <p><br /></p><p> Please keep in mind that Google may ignore your submission request for a significant period of time. Even if it happens to crawl your site, it may not actually index it if there are no links pointing to it. However, if Google finds your site by following the links from other pages that have already been indexed and are regularly re-spidered, chances are you will be included without any submission. These chances are much higher if Google finds your site by reading a directory listing, such as DMOZ (<a href="http://www.dmoz.org/" target="_blank">www.dmoz.org</a>). </p> <p><br /></p><p> So submit your site and it may help, but links are the best way to get indexed. </p> <p><br /></p><p> In the past, Google typically performed monthly updates called the "<span class="titletext">Google Dance</span>" among the experts. At the beginning of the month, a deep crawl of the web took place, then after a couple of weeks the PageRank for the retrieved pages was calculated, and at the end of the month the index database was finally updated. Nowadays, Google has switched to an incremental daily update model (sometimes referred to as <em>everflux</em>) so the concept of Google dance is quickly becoming historical.</p><p><br /></p> <p>The "<em>Dance</em>" took place from time to time but only when they need to make major changes to their algorithm. For example, their dance in November 2003 (known as Google Florida Update) was actually their first after about six months. In January 2004, Google started another dance (Austin Update) where pages that had disappeared during the "<em>Florida</em>" showed up again, and many pages that hadn't disappeared the first time were gone.</p><p><br /></p> <p><br />In February 2004 Google updated once more and things settled down. Most people who had lost pages saw them return and although the results were rather different than those shown before Florida, at least pages didn't seem to disappear for no reason.</p><p><br /></p> <p><br />Google claims to have 1 trillion (as in 1,000,000,000,000) unique URLs in its index. The engine constantly adds new pages to the index database - usually it takes around two days to list a new page after the Googlebot (Google's spider) has crawled it. The Google team works industriously towards algorithm perfection to keep their leading position amongst search engines.</p><p><br /></p> <p>These days, Google maintains a database which is continuously updated. Matt Cutts (head<br />of Google's Webspam team) reported in his personal <a href="http://www.mattcutts.com/blog/explaining-algorithm-updates-and-data-refreshes" target="_blank">blog</a> that : <em class="citate">«Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called <strong>everflux</strong>.»</em></p><p><em class="citate"><br /></em></p> <p> Google has lots of so-called "<em>regional</em>" branches, such as "<span class="example">Google Australia</span>", "<span class="example">Google Canada</span>," etc. These branches are modifications of their index database stored on servers located in the corresponding regions. They are meant to further adjust search results to searcher needs: when you're searching, Google detects your IP address (and thus approximate location) and feeds the results from the most appropriate index database.</p><p><br /></p> <p><br /> Submission to the "<em>Main Google</em>" will list your site in all its regional branches - after Google indexes you, of course.</p><p><br /></p> <p class="note"><br />Google has a number of crawlers to do the spidering. They all have the name "GoogleBot" but they come from a number of different IP addresses. You can see if Google has visited your site by looking through your server logs: just find the IP address something like 82.110.xxx.xx and most probably you will see the user-agent defined as GoogleBot ("Googlebot/2.1+(+http://www.google.com/bot.html)"). Verify that ip address using the reverse DNS lookup to find out the registered name of the machine. Generally all Google crawlers host names will end with 'googlebot.com'</p><p class="note"><br /></p> <p><br />Google is by far the most important search engine. Apart from their own site receiving 350 million searches per day, they also provide the search results for AOL Search, Netscape Search, Ask.com, Iwon, ICQ Search and MySpace Search. For this reason, most optimizers first focus on Google. Generally, this makes sense.</p><br /><p><br /></p> <h3>How to optimize for Google </h3> <p>Most important for Google are three factors: PageRank, link anchor text and semantics. </p> <p><br /></p><p> <span class="term"><a onmouseover="callout.show(event,'item_id=35',false,false,300,300)" return="" target="_phpbbsmilies">PageRank</a></span> is an absolute value which is regularly calculated by Google for each page it has in its index. Later in this course we will give you a detailed description, but for now it's just important to know that the number of links you've got from other sites outside your domain matters greatly, as well as the link quality. The latter means that in order to give you some weight, the sites linking to yours must themselves have high PageRank, be content-rich and regularly updated.</p><p><br /></p> <p><br /> <span class="term">MiniRank/Local Rank </span>is a modification of the PageRank based on the link structure of your single site only. Since search engines rank pages, not sites, certain pages of your site will rank higher for given keywords than others. Local Rank has a significant influence on the general PageRank. </p> <p><br /></p><p> <span class="term"><a onmouseover="callout.show(event,'item_id=36',false,false,300,300)" return="" target="_phpbbsmilies">Anchor text</a></span> is the text of the links that point to your pages. For instance, if someone links to you with the words "<span class="example">see this great website</span>", this is a useless link. However, let's say you sell car tyres and a link from another site to yours says "<span class="example">car tyres from leading brands</span>", such a link will boost your rank when someone searches for car tyres on Google.</p><p><br /></p> <p><br /> <span class="term">Semantics </span>is a new factor that appears to have made the biggest difference to the results. This term refers to the meaning of words and their relationships. Google bought a company called Applied Semantics back in 2003 and has been using the technology for their AdSense contextual advertising program. According to the principles of applied semantics, the crawler attempts to define which words mean the same thing and which ones are always used together.</p><p><br /></p> <p><br /> <span class="example">For example, if there are a certain number of pages in Google's index saying that an executive desk is a piece of office furniture, Google associates the two phrases. After this, a page about executive desks using the keywords "office furniture" won't show up in a search for the keywords ''executive desk". On the other hand, a page that mentions "executive desk" will rank better if it mentions "office furniture". </span></p> <p><br /></p><p> Now, there are two other terms related to Google's way of ranking pages: Hilltop and Sandbox. </p> <p><br /></p><p> <span class="term">Hilltop</span> is an algorithm that was created in 1999. Basically, it looks at the relationship between "<em class="term">Expert</em>" and "<em class="term">Authority</em>" pages. An "Expert" is a page that links to lots of other relevant documents. An "Authority" is a page that has links pointing to it from the "Expert" pages. </p> <p><br /></p><p> In theory, Google would find "<em>Expert</em>" pages and then the pages that they link to would rank well. Pages on sites like Yahoo, DMOZ, college sites and library sites would be considered experts.</p><p><br /></p><p><br /> <span class="term">Sandbox </span>refers to Google's algorithm which detects how old your page is and how long ago it has been updated. Usually pages with stale content tend to gradually slip down the result list, while new pages just crawled initially have higher positions than they would if based on PageRank only. However, some time after gaining boosted positions, new website disappear from the top places in search results, since Google wants to verify whether your website is really continued and was not created with the sole purpose to benefit from artificially high rankings over the short term. The period when a website is unable to make it to the top of search results is referred to as "being in the sandbox". This can last from 6 months to one year, then the positions usually restore gradually. However, not all brand new site owners observe the sandbox effect on their own sites, which has led to discussions on whether the sandbox filter really exists.</p> <br /><br /> <h3>On-page factors considered by Google</h3> <p>Now that we've examined off-page factors that have primary importance for Google, let's take a look at <a onmouseover="callout.show(event,'item_id=37',false,false,300,300)" return="" target="_phpbbsmilies">on-page factors </a>that should be given attention before submitting to Google. </p> <p><br /></p><p> Google does not consider the META keyword tag for counting relevancy. While your META description tag contents can be used by Google as the description of your site in the search results, the META description does not have any influence for relevancy count.</p><p><br /></p> <p>Nowadays META tags don't influence website position in search results absolutely. They can be of use as additional information source about the Web page for surfers only.<br /></p><p><br /></p> <p>When targeting optimization for Google, be sure to use your keywords in the following: </p> <p> </p><ul type="disc"><li>Your domain name - important! </li><li>First words of the TITLE tag; HTML heading tags H1 to H6; </li><li>ALT text as long as you also describe the image; </li><li>Quality content on your index page. Try to make the length of your home page at least 300 words, however, don't hide anything from visitors' eyes (VERY IMPORTANT!). </li><li>Link text for outgoing links. </li><li>Drop-down form boxes created with the help of the SELECT tag. </li><li>Finally, try to have some keywords in BOLD.</li></ul><br /> <p>Additionally, try to center your pages around one central theme. Use synonyms of your important keyword phrases. Keep everything on the page on that ONE main topic, and provide good, solid content.</p><p><br /></p> <p><br />Pages that are optimized for Google will score best when there are at least a few links to outside sites that are related to your topic because this establishes your page's reputation as an authority. Google also measures how many websites outside your domain have links pointing to your site and factor in an "importance rating" for each of those referring sites. The more popular a site appears to a search engine, the higher up in the search listings they will place it. </p> <p><br /></p><p> According to Craig Silverstein with Google, </p> <p class="citate"><br /></p><p class="citate"> "External links that you grant from a particular page on your website can become diluted. In other words, if you place 10,000 links to other Web pages from a particular page of your website, each link is less powerful than if you were to link to only five other Web pages. Or, the contribution value to another website of each individual link is weakened the more you grant."</p><p class="citate"><br /></p> <h3>Yahoo! (<a href="http://www.yahoo.com/" target="_blank">http://www.yahoo.com</a>) </h3> <p>You can submit your URL to Yahoo! Search for free here: <a href="http://submit.search.yahoo.com/free/request" target="_blank">http://submit.search.yahoo.com/free/request</a> (<span class="titletext">note</span>: you need to register at their portal first) and it will be indexed in about 1-2 months.</p><p><br /></p> <p><br /> Yahoo! is still the most popular site on the Web, according to its traffic rank reported by Alexa (<a href="http://www.alexa.com/" target="_blank">www.alexa.com</a>). Nevertheless, in terms of the number of searches performed Google carries the day. </p> <p><br /></p><p> Yahoo! provides results in a number of ways. First, it has one of the most complete directories on the Web. There's also Yahoo! Search, which lists results in a way similar to other crawler-based engines. Here, in this section on crawler-based engines, we deal with the second service. </p> <p><br /></p><p> Sponsored results are found at the top, side, and bottom of the search results pages fed by Yahoo!. Yahoo! now owns its Yahoo! Search Marketing pay engine and provides search results to AltaVista, AllTheWeb and Lycos. </p> <p><br /></p><p> The search results at Yahoo! changed in February 2004. For the previous couple of years, Google was their search-results supplier. Nowadays, Yahoo! is using its own database. Yahoo! bought engines that had earlier pioneered the search world, Yahoo! Search officially provides all search engines acquired through these acquisitions with its own results. Therefore, when you optimize your Web pages for Yahoo!, there's a good chance of appearing in the top results of other popular search engines, such as AllTheWeb and AltaVista. </p> <p class="note"><br /></p><p class="note"> To find out if Yahoo's spider has visited your site, search the following information in your server logs. Their crawler is now called Yahoo Slurp (formerly, it was just Slurp). For each request from 'Yahoo! Slurp' user-agent, you can start with the IP address (i.e. 74.6.67.218). Then check if it really is coming from Yahoo! Search using the reverse DNS lookup. The name of all Yahoo! Search crawlers will end with 'crawl.yahoo.net,'. </p> <p><br /></p><p> To rank well in Yahoo, you need to do the same things that help your rankings in Google. Off-page factors (link popularity, anchor text, etc.) are very important. Some experts consider it easier to rank well on Yahoo because your own internal links are more important and there also appears to be no requirement for link relevancy. Whereas Google claims that the PageRank of the relevant linking sites is worth more than the PageRank of irrelevant sites, links don't need to be relevant to do well on Yahoo.</p><p><br /></p> <p><br />Like all other search engines, they'll list you for free if you get links to your site. Much like Google, their crawler is very active and updates listings on a daily basis. However, it can take a few weeks for Yahoo to list new pages after they have found and crawled through referring links. The pages that have already been included in the listing are updated much more often, usually every several days. </p> <p><br /></p><p> <span class="note">In March 2004, Yahoo launched its paid inclusion program called Site Match. You can find out details about Yahoo's paid inclusion program here: <a href="http://searchmarketing.yahoo.com/srch/index.php" target="_blank">http://searchmarketing.yahoo.com/srch/index.php</a> and the pricing here - <a href="http://searchmarketing.yahoo.com/srchsb/sse_pr.php?mkt=us" target="_blank">http://searchmarketing.yahoo.com/srchsb/sse_pr.php?mkt=us</a></span></p> <p><br /></p><p> Site Match guarantees your site will appear in non-sponsored search results on Yahoo!, and other portals such as AltaVista and AllTheWeb.</p><p><br /></p> <p>Let's review some quick insights into the factors on your pages that will help you rank higher in Yahoo: use keywords in your domain name and use keywords in the TITLE tag. Your title must include your most important keyword phrase once toward the beginning of the tag. Don't split the important keyword phrase in your title!</p><p><br /></p> <p><br /> <a onmouseover="callout.show(event,'item_id=39',false,false,300,300)" return="" target="_phpbbsmilies">META Keywords</a> and <a onmouseover="callout.show(event,'item_id=40',false,false,300,300)" return="" target="_phpbbsmilies">META Description</a> tags.</p><p><br /></p> <p><br />The Yahoo! family of search engines DOES NOT consider META tags when estimating relevancy. Use keywords in heading tags H1 through H6; Use keywords in link anchor text and ALT attributes of your images; the body main content and page names (URLs) need to have keywords in them too; the recommended keyword weight in the BODY tag for Yahoo is 5%, maximum 8%. A catalog page with lots of links, for instance a site map, will help a lot for your indexing and ranking by Yahoo!.</p><p><br /></p> <p><br />You can submit just the main page to Yahoo!, and let its spider find, crawl, and index the rest of your pages. If it doesn't find an important page, however, make sure you submit it manually. </p> <p><br /></p><p> Like with all of the other engines, solid and legitimate link popularity is considered important by Yahoo's spider as a ranking factor.</p><p><br /></p> <p><br />Yahoo! frowns upon having satellite sites that revolve around the theme of a main site. For example, if you sell office furniture and set up a main company site and then plant several satellite sites for each kind of furniture, it may seem suspicious to Yahoo!. Therefore, make sure that each site is a stand-alone site and serves a unique purpose, and that it's valuable to both the search engines and your users.</p><p><br /></p> <p><br />As with any other search engine it is vitally important for Yahoo! that you create valuable content for your search visitors.</p><p><br /></p> <h3>Windows Live Search (<a href="http://www.live.com/" target="_blank">www.live.com</a>) </h3> <p>You can submit your site to Live Search (formerly known as MSN Search) for free at <a href="http://search.msn.com/docs/submit.aspx" target="_blank">http://search.msn.com/docs/submit.aspx</a>, however they are sure to find it without your submission if you have links from sites already listed there.</p><p><br /></p> <p><br />MSN stands for Microsoft Network and was initially meant to be Microsoft's solution for Web search, among other goals. Nevertheless, it was powered by Inktomi's results and did not have its own crawler. </p> <p><br /></p><p> Since February 2005, MSN switched from another engine result base and introduced its own Web crawler. And their next significant step was on September 11, 2006 when Live Search release replaced MSN Search. For this moment Live Search is one of the most popular of world-class search engines, with around 11% of all search traffic. It definitely makes sense to target placement at the top of Live Search's listings as the amount of traffic you will receive as a result is considerable. However, with Live Search it's especially important to avoid spam methods since they claim to use a sophisticated series of technologies to fight against even potential spammers. PC magazine has published an article that states:</p><p><br /></p> <p class="citate"><br />"Spammers are increasingly trying to weasel their way into search engine results, and Microsoft hopes that filtering them out can be one area where its tool can outshine Google's."<br /> For more information on this article, visit <a href="http://www.pcmag.co.uk/news/1155758" target="_blank">http://www.pcmag.co.uk/news/1155758</a>.</p><p class="citate"><br /></p> <p><span class="note">The information for finding the Live Search spider in your server visit logs is as follows: The Spider's name is MSNBot, with the IP addresses something like 65.55.xx.xx and 65.64.xx.xx, host msnbot.msn.com, and user agent "msnbot/1.1 (+http://search.msn.com/msnbot.htm)".</span> </p> <p><br /></p><p> At this stage, the general rules of optimizing for Live Search would be similar to the optimization rules for other search engines. Get your site listed in the directories, obtain solid and quality link popularity, balance your keyword theme. You may also consider purchasing an ad from Live Search to get listed in the sponsored results. Live Search equally treats both off-page and on-page factors when ranking pages.<br /></p><p><br /> </p> <h3>FAST Search / AllTheWeb and AltaVista (<a href="http://www.alltheweb.com/" target="_blank">http://www.alltheweb.com)</a> </h3> <p>FAST (now called Fast Search and Transfer) is a Norwegian company that specializes in search and filter technology solutions. Some time ago it built the AllTheWeb search engine. In 2003, AltaVista and AllTheWeb were bought out by the Overture engine, the second being bought from FAST Search. Overture, in its turn, was purchased by Yahoo!. It is through this route that AllTheWeb has joined the Yahoo! family of search engines. As a result, AllTheWeb's spider is no longer crawling the Web, and you can no longer submit to the engine. Its XML feed and paid inclusion programs have been changed over to Yahoo! Search Marketing programs. Submitting to Yahoo! Search (and getting indexed there) will get your pages in AltaVista, Yahoo! Web Results, AllTheWeb, Live Search, HotBot and other engines.</p><p><br /></p> <p>AltaVista (<a href="http://www.altavista.com/" target="_blank">http://www.altavista.com</a>) was once a big player in the search industry. Until about seven years ago they could claim to be the most used search engine. Since that time, this engine has lost its independence and much of its popularity. Nowadays, it's sending very little traffic to websites. As with AllTheWeb, it was purchased by Yahoo together with Overture.</p><p><br /></p> <h3> Ask.com (<a href="http://www.ask.com/" target="_blank">http://www.ask.com</a>) </h3> <p>Ask.com (formerly Ask Jeeves) is the last crawler-based search engine we are going to speak about. Ask.com supplies its search results to the Iwon search engine and is a member of the Google family of search engines.</p><p><br /></p> <p>It was designed as <strong>Ask Jeeves</strong>, where "Jeeves" is the name of the "gentleman's personal gentleman", or valet (illustrated by Marcos Sorensen), fetching answers to any question asked. On September 23, 2005 the company announced plans to phase out Jeeves and on February 27, 2006 the character was disassociated with Ask.com (according to the Wikipedia).</p><p><br /></p> <p>Ask.com has acquired DirectHit and Teoma which were big players in the search industry too. DirectHit was a search engine that provided results based on click popularity. Therefore, sites that received the most clicks for a particular keyword were listed at the top. Teoma was also unique due to its link popularity algorithm. Teoma claimed that it produces well ordered and relevant search results by initially eliminating all the irrelevant sites and then considering the popularity of only those that relate to the search subject in the first place.</p><p><br /></p> <p>Optimizing for Google will guarantee your appearance on the Ask.com results along with the other large engines of Google's family (AOL, Netscape and Iwon).</p> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com20tag:blogger.com,1999:blog-36352323.post-51861158554478201732009-02-15T17:22:00.001+07:002009-02-15T17:22:38.766+07:00How Much Bandwidth is Required for VoIP Phones?<p>A long-standing question for potential VoIP (Voice over Internet Protocol) consumers is “How much bandwidth does a VoIP phone require to make quality telephone calls?”</p><p><br /></p><p>First of all, Bandwidth is defined as the ability to transfer data (such as a VoIP telephone call) from one point to another in a fixed amount of time. The higher the bandwidth speed you have, the more data you can send over your Broadband Internet connection.</p><p><br /></p><p>There are two types of bandwidth at your location: upload bandwidth and download bandwidth. The Upload Bandwidth is the amount of data you can send to the Internet and download bandwidth is the amount of data you can receive from the Internet. The more Internet bandwidth you have from your ISP (Internet Service Provider) the better.</p><p><br /></p><p>In most cases, the normal VoIP telephone call will use up 90 Kbps (kilobits per second). If you have a Broadband Internet service provider that doesn’t offer much bandwidth then most VoIP providers give you the option to lower the VoIP voice quality by lowering the bandwidth used for VoIP calls to 60 Kbps or, to really conserve your bandwidth, 30 Kbps. Most people can't tell the difference between the three settings. We suggest you use the high sound quality setting (90 Kpbs in most cases), if bandwidth is not an issue. High VoIP voice quality is generally the default setting but if you are running into a situation where your bandwidth is limited then you can adjust your VoIP bandwidth to one of the lower settings. Some consumers with 128 Kbps upload connections can receive less VoIP service quality due to a poor quality ISP (Internet Service Provider). By selecting a lower quality VoIP bandwidth setting, this problem can be avoided.</p><p><br /></p><p>If you plan on using a VoIP service provider, should you get a DSL or a Cable Internet access provider? In general, DSL upload bandwidth starts at 128k where as Cable Internet upload bandwidth starts at around 600k. Cable Internet is a little bit more expensive, but it is also about 4-5 times faster than residential DSL and a bit friendlier to a VoIP telephone call. Having said that, both DSL and cable modem high-speed services provide sufficient broadband Internet access bandwidth to support any of the top VoIP service providers. If you are experiencing low Broadband Internet Service provider bandwidth, we suggest you try Packet8 VoIP. Packet8 VoIP boasts an advanced compression technology in which each active voice line uses approximately only 23Kbps of total data throughput, upstream and downstream.</p><p><br /></p><p>The amount of bandwidth that a VoIP provider requires to make a quality telephone call is only one thing to consider when choosing a VoIP service provider. In fact, there are many things to consider when choosing a VoIP provider. An educated consumer generally results in a satisfied consumer.</p>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-67862533857418419072009-02-15T17:19:00.000+07:002009-02-15T17:21:45.389+07:00Things to Consider When Selecting a VoIP ProviderThe following are very important factors to consider when you are selecting a Voice over IP provider. Educate yourself and be informed before you choose.<br /><br /><br /><br /><span style="font-weight: bold;">Monthly costs: </span> A VoIP provider can save you up to 75% on your telephone/long distance expenses. There are many Voice over IP providers out there so it will benefit you from shopping around. Unlimited calling packages can range from $19.95/month to as high as $54.95/month. Usually the lower priced providers have more customers and are able to offer the service at a lower price due to a lower overhead per subscriber<br /><br /><br /><br /><span style="font-weight: bold;">VoIP Product Features:</span> Not all VoIP providers are created equal. Voice over IP offers a great value to the consumers because of the drastically reduced long distance costs as well as inexpensive local phone service with lots of enhanced features. Some providers offer more features than others. Features like Call Waiting, 3 Way Calling, etc. are usually included in the VoIP monthly cost where as the traditional phone companies will charge up to and above $5/month per feature. When shopping for a VoIP provider, be sure to compare VoIP providers by features as well as by monthly price.<br /><br /><br /><br /><span style="font-weight: bold;">Keeping Your Number:</span> Some providers allow you to transfer (port) your current phone number to the VoIP service and some providers do not. It is not recommended to switch your home number to the VoIP service immediately. It is recommended that you try out the service and see if you are satisfied before you request that your current number be switched. Keep in mind that if you have DSL service, you must retain a phone number with the service provider of the DSL because the DSL service is provided over that telephone line. If you want to get rid of your current phone company all together, then we suggest you use a Cable Internet Service Provider.<br /><br /><br /><br /><span style="font-weight: bold;">911 Service:</span> Most of the Voice over IP carriers offer E911 service, but not all. Be sure to check if the Voice over IP provider offers E911 because it is not a given. If the VoIP provider does not offer E911, then we suggest that you either have a cell phone or traditional landline to use in case of an emergency. (Note: It is also important to point out that if you take your VoIP phone when traveling, E911 has no way of knowing where you are when you call 911 if you are away from the registered address.)<br /><br /><br /><br /><span style="font-weight: bold;">International Calling: </span> If you make a lot of international calls, you will want to do a lot of research on International Rates as they vary by provider. There are a few carriers that offer unlimited calling to certain countries.<br /><br /><br /><br /><span style="font-weight: bold;">Money Back Guarantee:</span> Since VoIP is a relatively new product; most all VoIP providers will offer a free money back guarantee. Be sure to check with each provider as we have seen the money back guarantees range from a 14-day to a 30-day money back guarantee. (Note: Be sure to keep the original packaging that your equipment came in just in case you need to send it back)<br /><br /><br /><br />This is only a short list. In fact, there are many things to consider when choosing a VoIP provider. An educated consumer generally results in a satisfied consumer.tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-17360494086250370912009-01-16T11:08:00.000+07:002009-01-16T11:11:03.222+07:00Lesson (1): Classification of Search Engines<div class="plaintext"> <p>The term "<em>search engine</em>" (SE) is often misused to describe both directories and pure search engines. In fact, they are not the same; the difference lies in how result listings are generated.</p><p><br /></p> <p> There are four major search engine types you should know about. They are:</p> <ul type="disc"><li>crawler-based (traditional, common) search engines; </li><li>directories (mostly human-edited catalogs); </li><li>hybrid engines (META engines and those using other engines' results); </li><li>pay-per-performance and paid inclusion engines.</li></ul><br /> <p><span class="term"><a onmouseover="callout.show(event,'item_id=33',false,false,300,300)" return="" target="_phpbbsmilies">Crawler-based SEs</a></span>, also referred to as spiders or Web crawlers, use special software to automatically and regularly visit websites to create and supplement their giant Web page repositories.</p><p><br /></p> <p> This software is referred to as a "<span class="term">bot</span>", "<span class="term">robot</span>", "<span class="term">spider</span>", or "<span class="term">crawler</span>". All these terms denote the same concept. These programs run on the search engines. They browse pages that already exist in their repositories, and find your site by following links from those pages. Alternatively, after you have submitted pages to a search engine, these pages are queued for scanning by a spider; it finds your page by looking through the lists of pages pending review in this queue.</p><p><br /></p> <p> After a spider has found a page to scan, it retrieves this page via HTTP (like any ordinary Web surfer who types an URL into a browser's address field and presses "enter"). Just like any human visitor, the crawling software leaves a record on your server about its visit. Therefore, it?s possible to know from your server log when a search engine has dropped in on your online estate.</p><p><br /></p> <p> Your Web server returns the HTML source code of your page to the spider. The spider then reads it (this process is referred to as "<em>crawling</em>" or "<em>spidering</em>") ? and this is where the difference begins between a human visitor and crawling software.</p><p><br /></p> <p> While a human visitor can appreciate the quality graphics and impressive <a onmouseover="callout.show(event,'item_id=28',false,false,300,300)" return="" target="_phpbbsmilies">Flash</a> animation you've loaded onto your page, a spider won't. A human visitor does not normally read the <a onmouseover="callout.show(event,'item_id=27',false,false,300,300)" return="" target="_phpbbsmilies">META tags</a>, a spider can. Only seasoned users might be curious enough to read the code of the page when seeking additional information about the Web page. A human visitor will first notice the largest and most attractive text on the page. A spider, on the other hand, will give more value to text that's closest to the beginning and end of the page, and the text wrapped in links.</p><p><br /></p> <p> Perhaps you've spent a fortune creating a killer website designed to immediately captivate your visitors and gain their admiration. You've even embedded lots of quality Flash animation and <a onmouseover="callout.show(event,'item_id=29',false,false,300,300)" return="" target="_phpbbsmilies">JavaScript</a> tricks. Yet, a search engine spider is a robot which only sees that there are some images on the page and some code embedded into the "script" tag that it is instructed to skip. These design elements are additional obstacles on its way to your content. What's the result? The spider ranks your page low, no one finds it on the search engine, and no one is able to appreciate the design.</p><p><br /></p> <p> SEO (search engine optimization) is the solution for making your page more search-engine friendly. The optimization is mostly oriented towards crawler-based engines, which are the most-popular on the Internet. We're not telling you to avoid design innovations; instead, we will teach you how to properly combine them with your optimization needs.</p><p><br /></p> <p> Let's return to the way a spider works. After it reads your pages, it will compress them in a way that is convenient to store in a giant repository of Web pages called a <span class="term"><a onmouseover="callout.show(event,'item_id=34',false,false,300,300)" return="" target="_phpbbsmilies">search engine index</a></span>. The data are stored in the search engine index the way that makes it possible to quickly determine whether this page is relevant to a particular query and to pull it out for inclusion in the result page shown in response to the query. The process of placing your page in the index is referred to as "<em><a onmouseover="callout.show(event,'item_id=30',false,false,300,300)" return="" target="_phpbbsmilies">indexing</a></em>". After your page has been indexed, it will appear on search engine results pages for the words and phrases most common on the indexed Web page. Its position in the list, however, may vary.</p><p><br /></p> <p> Later, when someone searches the engine for particular terms, your page will be pulled out of the index and included in the search results. The search engine now applies a sophisticated technique to determine how relevant your page is to these terms. It considers many on-page and off-page factors and the page is given a certain position, or <span class="term">rank</span>, within other results found for the surfer's query. This process is called <em>"<a onmouseover="callout.show(event,'item_id=31',false,false,300,300)" return="" target="_phpbbsmilies">ranking</a></em>". </p> <p><span class="example">Google (<a href="http://www.google.com/" target="_blank">www.google.com</a>) </span>is a perfect example of a crawler-based SE.</p><p><br /></p> <p><span class="term"><a onmouseover="callout.show(event,'item_id=32',false,false,300,300)" return="" target="_phpbbsmilies">Human-edited directories</a></span> are different. The pages that are stored in their repository are added solely through manual submission. The directories, for the most part, require manual submission and use certain mechanisms (particularly, <a href="http://en.wikipedia.org/wiki/Captcha">CAPTCHA</a> images) to prevent pages from being submitted automatically. After completing the submission procedure, your URL will be queued for review by an editor, who is, luckily, a human.</p><p><br /></p> <p> When directory editors visit and read your site, the only decision they make is to accept or reject the page. Most directories do not have their own ranking mechanism ? they use various obvious factors to sort URLs, such as alphabetic sequence or Google PageRank<sup>TM</sup> (explained later in this course). It is very important to submit a relevant and precise description to the directory editor, as well as take other parts of this manual submission seriously.</p><p><br /></p> <p> Spider-based engines often use directories as a source of new pages to crawl. As a result, it's self-evident in SEO that you should treat directory submission and directory listings as seriously and responsibly as possible.</p><p><br /></p> <p> While a crawler-based engine would visit your site regularly after it has first indexed it, and detect any change you make to your pages, it's not the same with directories. In a directory, result listings are influenced by humans. Either you enter a short description of your website, or the editors will. When searching, only these descriptions are scanned for matches, so website changes do not affect the result listing at all.</p><p><br /></p> <p> As directories are usually created by experienced editors, they generally produce better (at least better filtered) results. The best-known and most important directories are Yahoo (<a href="http://www.yahoo.com/" target="_blank">www.yahoo.com</a>) and DMOZ (<a href="http://www.dmoz.org/" target="_blank">www.dmoz.org</a>).</p><p><br /></p> <p><span class="titletext">Hybrid engines.</span> Some engines also have an integrated directory linking to them. They contain websites which have already been discussed or evaluated. When sending a search query to a hybrid engine, the sites already evaluated are usually not scanned for matches; the user has to explicitly select them. Whether a site is added to an engine's directory generally depends on a mixture of luck and content quality. Sometimes you may "apply" for a discussion of your website, but there?s no guarantee that it will be done.</p><p><br /></p> <p>Yahoo (<a href="http://www.yahoo.com/" target="_blank">www.yahoo.com</a>) and Google (<a href="http://www.google.com/" target="_blank">www.google.com</a>), although mentioned here as examples of a directory and crawler respectively, are in fact hybrid engines, as are nowadays most major search machines. As a rule, a hybrid search engine will favor one type of listing over another. For example, Yahoo is more likely to present human-powered listings, while Google prefers its crawled listings.</p><p><br /></p> <p><span class="titletext">Meta Search Engines. </span>Another approach to searching the vast Internet is the use of a multi-engine search, or meta-search engine that combines results from a number of search engines at the same time and lays them out in a formatted result page. A common or natural language request is translated to multiple search engines, each directed to find the information the searcher requested. The search engine's responses thus obtained are gathered into a single result list. This search type allows the user to cover a great deal of material in a very efficient way, retaining some tolerance for imprecise search questions or keywords.</p><p><br /></p> <p>Examples of multi-engines are <span class="example">MetaCrawler (<a href="http://www.metacrawler.com/" target="_blank">http://www.metacrawler.com</a>) </span>and<span class="example"> DogPile (<a href="http://www.dogpile.com/" target="_blank">http://www.dogpile.com</a>)</span>. MetaCrawler refers your search to seven of the most popular search engines (including AltaVista and Lycos), then compiles and ranks the results for you.</p><p><br /></p> <p><span class="titletext">Pay-for-performance and paid inclusion engines. </span>As is clear from the title, with these engines you have no way other than to pay a recurring or one-time fee to keep your site either listed, re-spidered, or top-ranked for keywords of your choice. There are very few search engines that solely focus on paid listings. However, most major search engines offer a paid listing option as a part of their indexing and ranking system.</p><p><br /></p> <p> Unlike paid inclusion where you just pay to be included in search results, in an advertising program listings are guaranteed to appear in response to particular search terms, and the higher your bid, the higher your position will be for these terms. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Such a scheme is referred to as Pay-Per-Click (PPC). Yahoo and Google are the largest paid listing providers, and Windows Live Search (formerly MSN) also sells paid placement listings.</p><p><br /></p> <h3>So here's what you should remember from this lesson:</h3> <ol start="1" type="1"><li>Search engines (SEs) are classified into crawlers, directories, META engines and paid-inclusion engines. </li><li>Crawler-based SEs use software called robots, spiders, or crawlers to add new pages to its database which is called an index. Directories use humans to manually fill their databases.</li><li>After your site has been included in an index of a crawler-based search engine, you will appear in its results, and your position for a certain search query depends on how relevant the spider finds your page for this query. </li><li>Your directory listings are quite influential to your positions in crawling search engines. </li></ol> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-68905709177919723932009-01-16T10:53:00.001+07:002009-01-16T11:07:55.767+07:00Part 1: Understanding Search Engines<div class="plaintext"> <p>This step is an introduction into search engines and the relationships between them. This information is valuable in helping SEOs understand how site rankings in one <a onmouseover="callout.show(event,'item_id=26',false,false,300,300)" return="" target="_phpbbsmilies">search engine</a> / <a onmouseover="callout.show(event,'item_id=25',false,false,300,300)" return="" target="_phpbbsmilies">directory</a> can influence rankings in other engines.</p><p><br /></p> <p> Throughout this course, (and commonly used on the Internet as well) the term "<em>SE</em>" is used as an abbreviation for "<em>search engine(s)</em>".</p><p><br /></p> <p> Search engines are the most popular method for target customers to find you. As such, SEs are the most vital avenue for letting customers find you.</p><p><br /></p> <p> Currently, search engines around the world together receive around 400,000,000 searches per day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.</p><p><br /></p> <p><span class="note">(For more information on the share of world searches received by major search engines per day, see <a href="http://www.freeseosemtraining.com/blog/search-engine-market-share-july-2007.htm" target="_blank">http://www.freeseosemtraining.com/blog/search-engine-market-share-july-2007.htm</a>).</span></p><p><span class="note"><br /></span></p> <p> In response to this query, a search engine will pick from its huge database of Web pages those results it considers relevant for the Web surfer's terms, and display the list of these results to the surfer. The list may be very long and include several million results (remember that nowadays the number of pages on the Web reaches 2.1 trillion, i.e. 2,100,000,000,000); so the results are displayed in order of their relevancy and broken into many pages (most commonly 10 results per page). Most Web surfers rarely go further than the third page of results, unless they are considerably interested in a wide range of materials (<span class="plaintext">e.g. for a scientific research</span>). One reason for this is that they commonly find what they look for on those first pages without the needing to dive in any deeper.</p><p><br /></p> <p> That's why a position among the first 30 results (or "<em>top-30 listing</em>") is a coveted goal. </p> <p> There used to be a great variety of search engines, but now after major reshuffles and partnerships there are just several giant search monopolies that are most popular among Web surfers and which need to be targeted by optimizers.</p><p><br /></p> <p> There are – and the search engines are aware of this – more popular searches and less popular searches. For instance, a search on the word "<span class="example">myrmecology</span>" is conducted on the Web much more rarely than a search for "<span class="example">Web hosting</span>". Search engines make money by offering special high positions (most often called "<em>sponsored results</em>") for popular terms, ensuring that a site will appear to Web surfers when they search for this term, and that it will have the best visibility. The more popular the term, the more you will have to pay for such a listing. <br /></p><p><br /></p> <p> In this step, we provide insight into how search engines work, how they relate to each other and how it can be of use for you and your Web business. </p> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-31804027888434299732009-01-16T10:41:00.001+07:002009-01-16T10:45:16.601+07:00Stage 1: Search Engine Marketing<div class="plaintext"> <p>Search Marketing has become a buzzword that is now heard all over the place many times a day. Here we provide an exact definition of what it refers to, and how it relates to both Web Search and <a onmouseover="callout.show(event,'item_id=24',false,false,300,300)" return="" target="_phpbbsmilies">Web Marketing</a>.</p><p><br /></p> <p> <span class="term">Search Marketing</span> is also known as <span class="term">Search Engine Marketing</span> (SEM), and as such we will refer to is as SEM throughout this course. The definitions that follow are the basics; if you are an expert / advanced Search Marketer, you can skip these terms; otherwise we recommend that you read and understand them.</p><p><br /></p> <p> <span class="titletext">Search Marketing</span> is a part of business marketing efforts that is aimed at increasing traffic (the number of visitors) to the website from the <a onmouseover="callout.show(event,'item_id=22',false,false,300,300)" return="" target="_phpbbsmilies">search engines</a>. Additionally, it addresses conversion (the percent of visitors who become buyers). The first is achieved by increasing <strong><a onmouseover="callout.show(event,'item_id=23',false,false,300,300)" return="" target="_phpbbsmilies">search engine visibility</a></strong>, i.e. the position of your site in search engine results for certain keywords that people type in the search box to obtain these results.</p><p><br /></p> <p>For instance, if someone wants to find and buy a digital camera, they will go to a search engine such as Google and type "digital camera" in the search box. Google will list, in this case, 138 million results (these are the real figures extracted while creating this course). If you sell digital cameras or offer any related services, your site may be listed among these 138,000,000 results. Here, everything depends on how deep you are. If you are on the first or second page of the search results, it's more likely that such visibility will bring many visitors and customers from Google. If you are the 300th result, it's unlikely that anyone at all will come to you from Google.</p><p><br /></p> <p> Together with the power and size of your banner / ad network, your affiliations and partnerships, SE visibility comprises a broader concept - <span class="term">Web visibility</span> (aka online visibility).</p><p><br /></p> <p> Generally, there are two main methods of carrying out SEM: a) Search Engine Optimization (SEO) b) using pay-per-click and paid inclusion listing models. They are briefly depicted in the following lessons.</p><p><br /></p> <p>Although paid inclusion and pay-per-click advertising methods seem like the fastest methods to search engine marketing, website owners prefer to adopt a more time consuming search engine optimization method to obtain better marketing of their website on search engines.</p><p><br /></p> <p> Organic rankings are results that you get for free. That is, you create Web copy and publish it, then after a certain period of time a search engine robot finds it (either by itself or as a result of your submission). Finally, the robot reads your content and puts your site into its index. Now your site will be found by this search engine when people query for some words contained within your pages. Obtained this way, your positions in the result list are called your "<span class="term">organic search engine rankings</span>".</p><p><br /></p> <p> <span class="term">Paid listings</span> are different: pay a search engine and it guarantees the inclusion of your site in the index. Moreover, many search engines offer advanced pay-for-performance programs, such as showing your site / ad in the search results for keywords of your choice. These are the so-called "<em>sponsored</em>" results. Most commonly, you will have to pay a specified rate for each visitor that comes to your site from this search engine that clicks on these ads.</p><p><br /></p> <p> Mastering both methods and their proper combination can provide maximum search engine visibility. Because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends.</p><p><br /></p> <p> The aim of SEM is not only to find a proper balance between organic and paid listings, but also to achieve maximum conversion of visitors into loyal customers. Nowadays SEM relies on the statement that it's not the traffic itself that matters, but how targeted and convertible it is. The way your traffic converts also matters a lot – even more than your site rank on a search engine. You can rank worse than a competitor and yet the percentage of your visitors that turn into buyers can be high enough to actually outperform a competitor several times over.</p><p><br /></p> <p>The following are the main goals of Search Engine Marketing:</p> <ol start="1" type="1"><li class="plaintext">Improve Web visibility and get as much traffic as possible.</li><li class="plaintext">Improve traffic quality: get high rankings for exactly those keywords that bring visitors with the best conversion rate.</li><li class="plaintext">Decrease expenditures by switching off advertising for underperforming keywords.</li></ol><br /><h3>Methods used by Search Marketing</h3> <p>The main methods used for achieving the goals of Search marketing are Search Engine Optimization (for organic listings), Bid Management (for paid listings) and Web Analytics (for both types of listings).</p><p><br /></p> <p> <span class="term">Search Engine Optimization</span> (further referred to in this course as SEO) is about changing the HTML code of your pages and the structure of your site in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to your keywords, and then rank them high. SEO also tells about ways to increase your link popularity - the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor.</p><p><br /></p> <p> <span class="term">Bid Management</span> is about controlling bids, i.e. the amount of money you spend maintaining your visibility in the sponsored listings. Usually you try to detect the best converting keywords and keyword groups, in order to increase bids on them; as well as decrease or take off bids on keywords that don't break even. Attention also should be paid to leveraging your paid and organic listings, so to spend less on paid advertising campaigns when you get enough traffic from natural results, and invest in paid advertising when an algorithm changes or strong competitors force you out from the top positions in the organic listings.</p><p><br /></p> <p> <span class="term">Web Analytics</span> (further referred to as WA) is about getting, analyzing and using the information about your visitors, their details, their behavior on your site, the ways they have found your site, the efficiency of referrers and advertising, conversion rates, and, together with all that, eCommerce information.</p><p><br /></p> <h3>So here's what you should remember from this lesson:</h3> <ol start="1" type="1"><li class="plaintext">Search Marketing, or Search Engine Marketing, or SEM, is the aggregate of efforts aiming at increasing your search engine visibility. </li><li class="plaintext">SEM deals with your organic and paid listings on the search engines. </li><li class="plaintext">SEM includes and uses the techniques of Search Engine Optimization, Bid Management and Web Analytics.</li></ol> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-2532695589282253412009-01-16T10:39:00.000+07:002009-01-16T10:40:36.715+07:00Get Acquainted with Search Engine Optimization Tools<p>If you're promoting a website / business online, you can facilitate your work using special software. As with website maintenance, where you normally use some software to build web pages and to upload them to the hosting server, search engine optimization has its industry tools that take many routines off your shoulders.</p><p><br /></p> <p>There are several typical tasks every search marketer has to deal with on the daily basis. The most popular of them are: researching <a onmouseover="callout.show(event,'item_id=21',false,false,300,300)" return="" target="_phpbbsmilies">keywords</a>, optimizing keyword positioning across Web pages, submission to search engines, checking rankings, searching for link partners, launching and controlling PPC campaigns, and many others.</p>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-43516236069756584282009-01-16T10:34:00.001+07:002009-01-16T10:37:50.147+07:00What You Should Know before Getting Started with Online Marketing<div class="plaintext"> <p>The good news is that Internet marketing has rapidly grown and offers a broad array of opportunities for small and large businesses. From the previous introduction we became familiar with the Internet marketing science structure and the particular steps to follow do develop an online business.</p><p><br /></p> <p>At this point, before delving more deeply into the subject, let's define some main terms. Online marketing deals with websites and Web pages, search engines, email and the Internet as the base of the World Wide Web. All of these areas are used to advertise and sell goods and services.</p><p><br /></p> <p>Referencing the original Wikipedia encyclopedia project definitions of our basic terms, they are as follows: </p> <p>The <span class="term">World Wide Web</span> ("<span class="term">WWW</span>" or simply the "<strong class="term">Web</strong>") is a system of interlinked, hypertext documents that runs over the Internet.</p><p><br /></p> <p>The hypertext documents, or <span class="term">Web pages</span>, reside on <span class="term">Web servers</span> - special computers that receive requests for Web pages and can "serve" them to the requesting side.</p><p><br /></p> <p>Each Web server, or host, has its unique global address used to find it over the Internet. This address is called an "<span class="term"><a onmouseover="callout.show(event,'item_id=17',false,false,300,300)" return="" target="_phpbbsmilies">IP address</a></span>". A typical IP address looks like four numbers separated by dots. For example, <span class="example">63.146.123.0</span> is the address of the server where <a href="http://www.google.com/"><span class="blue">google.com</span></a> is situated.</p><p><br /></p> <p>Each server can hold one or many websites. A <span class="term">website</span> (or Web site) is a collection of Web pages, typically bound to a particular domain name or subdomain on the World Wide Web on the Internet. A website is identified uniquely by its <a onmouseover="callout.show(event,'item_id=18',false,false,300,300)" return="" target="_phpbbsmilies">domain name</a>, e.g. <a href="http://www.asiawebpro.com/" class="blue">www.asiawebpro.com</a>.</p><p><br /></p> <p>Domain names are translated into IP addresses by the global <span class="term">DNS - <a onmouseover="callout.show(event,'item_id=19',false,false,300,300)" return="" target="_phpbbsmilies">domain name system</a></span>. That is, when you type <a href="http://www.asiawebpro.com/" class="blue">www.asiawebpro.com</a> in your browser, the latter first sends a DNS request, and receives the IP address of the server where <a href="http://www.asiawebpro.com/" class="blue">www.asiawebpro.com</a> is hosted. The browser then connects to that server directly and asks for Web CEO's home page.</p><p><br /></p> <p>Each website is composed of many Web pages. A <span class="term">Web page</span> is a document, typically written in HTML, that is always accessible via HTTP, a protocol that transfers information from the website's server to display in the user's Web browser.</p><p><br /></p> <p>So when a new business is born on the Internet, or when an established brick and mortar enterprise goes online, it starts by creating a website. This is done by purchasing a domain name from an organization accredited to sell domain names, e.g. <a href="http://www.godaddy.com/" class="blue">godaddy.com</a> or <a href="http://www.register.com/" class="blue">register.com</a>. Also, some hosting space must be purchased, so that there's some server ready to store the website. Then, several Web pages are created and linked to each other to make up this website. Finally, the website is linked to the domain name so that everyone can type this domain name in a browser and view these pages.</p><p><br /></p> <p>With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. A client program called a "<span class="term"><a onmouseover="callout.show(event,'item_id=20',false,false,300,300)" return="" target="_phpbbsmilies">user agent</a></span>" retrieves information resources, such as Web pages and other computer files, from Web servers using their URLs.</p><p><br /></p> <p>Most commonly, the user agent is a kind of <span class="term">Web browser</span>: <span class="example">Internet Explorer</span>, <span class="example">Mozilla FireFox</span>, <span class="example">Opera</span>, <span class="example">Netscape</span>, or the program that you use to view this lesson. It retrieves content from remote Web servers and displays it on your computer. You can then follow hyperlinks in each Web page to other World Wide Web resources, whose location (including their domain name) is embedded in the hyperlinks. The act of following hyperlinks from one website to another is referred to as "<span class="term">browsing</span>" or sometimes as "<span class="term">surfing</span>" the Web.</p><p><br /></p> <p>To find a Web page, you can always type its address in the address field of your browser. But what if you don't know the exact address, or want to find all Web pages from different websites on a particular topic?</p><p><br /></p> <p>This is when you use a <span class="term">search engine</span> or <span class="term">directory</span> for the search. There are 3 top search engines: <a href="http://www.google.com/">Google</a>, <a href="http://www.yahoo.com/">Yahoo</a>! and <a href="http://www.msn.com/">MSN</a> (Windows Live Search). These search engines are most preferred by Web surfers and every site owner strives to get included in their databases. If people can find your website through search engines, this search engine creates an invaluable source of traffic for you, which translates into income if you sell goods or services.</p><p><br /></p> <p>Actually, search engines are very numerous and differ according to how they work. We have a specific section for "Understanding Search Engines" which includes seven lessons to guide and familiarize you with their core principles.</p><p><br /></p> <p>There is one final point we'll look at, and that is the use of email for your online marketing activity. The topic is email marketing and using this form of communication to send goods and service offers to clients.</p><p><br /></p> <p><span class="term">Electronic mail</span> (abbreviated "<span class="term">email</span>") is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.</p><p><br /></p> <p>Email predates the Internet; existing email systems were a crucial tool in creating the Internet. Email was quickly extended and became additional and highly useful tool for the online marketers.</p><p><br /></p> <p>Email Marketing and other forms of Internet Marketing are depicted in this course to select and master your niche for a future online business. </p> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-41716656911951070462009-01-16T10:22:00.000+07:002009-01-16T10:32:36.672+07:00Introduction into Internet Marketing<div class="plaintext"> <p>Starting from the early 1990s Internet marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.</p><p><br /></p> <p> Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.</p><p><br /></p> <p> <strong class="term">Internet marketing </strong>means the use of the Internet to advertise and sell goods and services. It includes <span class="titletext"><a onmouseover="callout.show(event,'item_id=9',false,false,300,300)" return="" target="_phpbbsmilies">Banner</a> and Text Advertising</span>, <span class="titletext">Email Marketing</span>, <span class="titletext"><a onmouseover="callout.show(event,'item_id=12',false,false,300,300)" return="" target="_phpbbsmilies">Interactive Advertising</a></span>, <span class="titletext">Affiliate Marketing</span> and <span class="titletext">Search Engine Marketing</span> (including <span class="titletext">Search Engine Optimization</span> and <span class="titletext"><a onmouseover="callout.show(event,'item_id=8',false,false,300,300)" return="" target="_phpbbsmilies">Pay-Per-Click Advertising</a></span>).</p><p><br /></p> <p> Our first stage of the Internet Marketing course will start with <a onmouseover="callout.show(event,'item_id=13',false,false,300,300)" return="" target="_phpbbsmilies">Search Engine Marketing </a>(SEM) as a specific area of an online marketers' business. Mainly, its purpose is to increase targeted traffic from search engines via organic search engine ranking, paid listing and advertising. Here you'll be shown the main principles of <a onmouseover="callout.show(event,'item_id=14',false,false,300,300)" return="" target="_phpbbsmilies">Search Engine Optimization</a> (SEO), link building, and paid advertising campaigns.</p><p><br /></p> <p>Actually, every successful search engine optimizer should be aware of top search engine demands and consider them while creating website and improving on-page and off-page factors for Web pages. There are numerous important factors influencing search engine ranking of a Web page. The SEO division of the course provides profound and consecutive lessons depicting each step of your optimization work. Search Engine Advertising is the last topic of the SEM Stage.</p><p><br /></p> <p> There are certain methods that go beyond SEM that can help improve your site online visibility. These include, for instance, creating and spreading a banner / ad network and / or paid link partnerships, as well as email marketing and building affiliate relationships with other websites.</p><p><br /></p> <p> <a onmouseover="callout.show(event,'item_id=10',false,false,300,300)" return="" target="_phpbbsmilies">Email marketing</a> is an independent branch which has to be dealt with separately and does not have much in common with SEM. Email marketing is a subject of our next stage and there we will provide insight into the main direct mail campaign steps and guidelines.</p><p><br /></p> <p> Banner networks relate to SEM as long as they touch upon your link popularity (which is a component of SEM).</p><p><br /></p> <p> In the following stage you'll study the <a onmouseover="callout.show(event,'item_id=11',false,false,300,300)" return="" target="_phpbbsmilies">Affiliate Marketing</a> division of Internet Marketing. It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.</p><p><br /></p> <p>The most vital stage of the whole course is <a onmouseover="callout.show(event,'item_id=15',false,false,300,300)" return="" target="_phpbbsmilies">Web Analytics</a>. Its role can be hardly underestimated as Web Analytics is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance <a onmouseover="callout.show(event,'item_id=16',false,false,300,300)" return="" target="_phpbbsmilies">conversion</a>.</p><p><br /></p> <p>Although it is possible (and advisable) to understand every theoretical aspect of Internet marketing, in practice you may do much better by specialization in a specific area or technique and simply start your Internet Marketing business. Our last stage provides a proper and clear scheme about how to estimate your potential, find a niche, manage projects and promote your services as online marketer, SEO consultant, etc. </p> </div>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-88569563274477840332008-11-20T13:31:00.000+07:002008-11-20T13:32:50.431+07:00Google's SEO Starter GuideWebmasters often ask us at conferences or in the <a href="http://groups.google.com/group/Google_Webmaster_Help/">Webmaster Help Group</a>, "What are some simple ways that I can improve my website's performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.<br /><br /><br />Our <a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf">Search Engine Optimization Starter Guide</a> covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.<br /><br /><br />So, the next time we get the question, "I'm new to SEO, how do I improve my site?", we can say, "Well, here's a <a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf">list of best practices that we use inside Google</a> that you might want to check out."<br /><br /><br /><span style="font-size:78%;"><span class="byline-author">Written by Brandon Falls, Search Quality Team</span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-32147709562597712302008-10-14T12:16:00.000+07:002008-10-14T12:17:53.454+07:00500 High Paying Adsense Keywords$82.92 austin dwi<br />$78.01 school loan consolidation<br />$76.54 college loan consolidation<br />$74.93 car insurance quotes<br />$74.78 auto insurance quotes<br />$74.23 school consolidation<br 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/>$25.37 credit card debt consolidation<br />$25.29 criminal attorney<br />$25.27 botox nj<br />$25.23 mortgages<br />$25.22 insurace quote<br />$25.18 phoenix dui<br />$25.15 bad credit debt consolidation<br />$25.12 direct loans consolidation<br />$25.09 debt consolidation calculator<br />$25.07 phoenix dui<br />$25.07 mortgage lenders<br />$25.05 consolidate credit card<br />$24.97 credit debt consolidation<br />$24.94 lasik eye surgery boston<br />$24.88 boat insurance<br />$24.85 collections attorney<br />$24.85 on line degree<br />$24.84 texas mesothelioma<br />$24.84 dui auto insurance<br />$24.81 renters insurance<br />$24.72 malignant pleural mesothelioma<br />$24.68 freecreditreport<br />$24.63 lasik las vegas<br />$24.63 debt consolidation loan<br />$24.59 homeowner insurance<br />$24.59 credit card consolidation loan<br />$24.58 whole life insurance<br />$24.55 mesothelioma prognosis<br />$24.54 best debt consolidation<br />$24.51 colorado dui laws<br />$24.50 oklahoma dui<br />$24.49 progressive auto insurance<br />$24.41 colorado dui laws<br />$24.40 oklahoma dui<br />$24.31 mortgage loan<br />$24.25 cystic mesothelioma<br />$24.25 renter’s insurance<br />$24.20 online colleges<br />$24.14 auto insurance company<br />$24.08 dwi lawyer new york<br />$24.08 refinance<br />$24.03 boston mba<br />$23.94 consolidate debt<br />$23.92 massachusetts dui<br />$23.90 bill consolidation loan<br />$23.88 cosolidation<br />$23.82 massachusetts dui<br />$23.79 rates mortgage<br />$23.77 management consolidation<br />$23.73 insurance<br />$23.70 sell mortgage<br />$23.69 in consolidation<br />$23.62 lasik financing<br />$23.61 debt consolidation loans<br />$23.55 equity loan calculator<br />$23.51 los angeles botox<br />$23.45 online computer degree<br />$23.42 texas dwi laws<br />$23.40 second mortgage rate<br />$23.39 lasik los angeles<br />$23.39 defense attorney<br />$23.39 bad credit consolidation<br />$23.39 credit chase<br />$23.32 texas dwi laws<br />$23.21 monte carlo casino las vegas<br />$23.16 lasik vision<br />$23.16 mortgage payment calculator<br />$23.12 illinois dui<br />$23.05 attorney criminal defense<br />$23.04 cobra insurance<br />$23.02 illinois dui<br />$23.01 settlement personal injury<br />$22.94 online psychic<br />$22.82 excalibur hotel casino<br />$22.78 settlement attorney<br />$22.77 re mortgage<br />$22.70 mortgage note<br />$22.66 debit consolidation<br />$22.63 online mba programs<br />$22.62 party poker net<br />$22.56 lasik phoenix<br />$22.43 0 credit cards<br />$22.43 credit card zero<br />$22.40 bill consolidation<br />$22.39 drunk driving attorney<br />$22.35 in school consolidation<br />$22.35 business credit cards<br />$22.32 dui info<br />$22.29 equity bank<br />$22.28 lasik doctor<br />$22.25 consolidation of debt<br />$22.25 best online mba<br />$22.23 dui info<br />$22.17 credit counseling services<br />$22.12 refinancing a mortgage<br />$22.07 equity colorado<br />$22.00 lasik boston<br />$22.00 erie insurance<br />$22.00 credit card offers<br />$21.98 credit debt counseling<br />$21.97 washington insurance<br />$21.94 virginia dui laws<br />$21.94 consilidation<br />$21.91 house insurance<br />$21.85 consolidate credit card debt<br />$21.84 virginia dui laws<br />$21.80 asbestos claim<br />$21.79 nelnet consolidation<br />$21.79 credit reports<br />$21.74 dwi<br />$21.70 maryland dui lawyer<br />$21.69 bladeless lasik<br />$21.66 credit application<br />$21.65 dwi<br />$21.61 airline credit card<br />$21.55 cibc online<br />$21.54 lasik kansas city<br />$21.54 california mortgage rates<br />$21.46 consolidate your debt<br />$21.44 lasik nashville<br />$21.43 balance transfer credit cards<br />$21.33 counseling credit<br />$21.30 mortgage in new jersey<br />$21.23 department of education consolidation<br />$21.23 approval mortgage<br />$21.22 mortgage 80 20<br />$21.17 hudson hotel new york city<br />$21.09 bachelor degree online<br />$21.05 lasik utah<br />$21.02 mbna credit<br />$20.94 lasik tampa<br />$20.92 dui arizona<br />$20.89 consumer credit counseling<br />$20.89 mortgage rate<br />$20.85 new york mortgage<br />$20.83 interest rate mortgage<br />$20.81 cancer from asbestos<br />$20.71 mbna debt consolidation<br />$20.70 consolidate debts<br />$20.69 lasik atlanta<br />$20.69 credit card consolidation loans<br />$20.68 lasik chicago<br />$20.67 kansas dui<br />$20.66 debt consolidation lending<br />$20.66 mortgage companies<br />$20.61 0 apr credit cards<br />$20.60 lasik cincinnati<br />$20.58 kansas dui<br />$20.57 liposuction new york<br />$20.54 symptoms of mesothelioma<br />$20.52 dui colorado<br />$20.50 lender mortgage<br />$20.50 master’s degree online<br />$20.44 dui colorado<br />$20.42 aig insurance<br />$20.40 bills consolidation<br />$20.38 personal debt consolidation<br />$20.36 0 interest credit cards<br />$20.32 psychology degree programs<br />$20.23 credit consolidation loan<br /><br /><br />www.tkage.com<br /> <br /><br /> #2 <br /> Apr 5th 2008, 6:39 am<br />soniqhost.com <br />Recent Blog: Where to Host Multiple Domains<br />Wind Rider<br /> <br />Join Date: Jun 2006<br />Location: [WTS] Rapidshare Network of Sites @ Sig<br />Posts: 4,697<br /><br />Thanks for the list, much be a lot of dwi in austin tx<br />__________________<br /><br />Free Xbox 360|Rapidshare Network 4 Sale<br />Buy This Link for $125 /Yr<br /> <br /> #3 <br /> Apr 5th 2008, 9:03 am<br />izali <br />Peon<br /> <br />Join Date: Apr 2008<br />Location: Malaysia<br />Posts: 11<br /><br /><br />but high keyword mean high competitions ...what should i do?? (<br /> <br /> #4 <br /> Apr 5th 2008, 9:21 am<br />tendulkar2 <br />Recent Blog: Google updated the Pageranks, check out your Pagerank now!<br />Spirit Walker<br /> <br />Join Date: Sep 2007<br />Location: on Earth<br />Posts: 1,740<br /><br /><br />Thanks for the list.<br />But,I think there are no keywords related to celebrity/entertainment related niche....I have celeb site...<br />__________________<br />Cheap And Nice Mobile Phones Project Directory<br />Power Web Directory Directory Submission Service<br /> <br /> #5 <br /> Apr 5th 2008, 9:23 am<br />zorah <br />Tauren<br /> <br />Join Date: Oct 2007<br />Location: Philippines<br />Posts: 517<br /><br />Thanks for the list!<br />greatly appreciated<br />__________________<br />Senior Web Developer<br />PR2 Online Shopping Directory<br /> <br /> #6 <br /> Apr 5th 2008, 9:28 am<br />digitalspace <br />Banned<br /> <br />Join Date: Feb 2008<br />Posts: 341<br /><br />thanks for the list.<br /> <br /> #7 <br /> Apr 5th 2008, 9:32 am<br />digitalspace <br />Banned<br /> <br />Join Date: Feb 2008<br />Posts: 341<br /><br />reallly useful list, tks.<br /> <br /> #8 <br /> Apr 5th 2008, 10:41 am<br />searchmaster <br />Berserker<br /> <br />Join Date: Mar 2007<br />Location: Wondering Where<br />Posts: 186<br /><br />some addition to the list<br /><br />Here are some Latest Top Paying Adsense Keywords.<br /><br />$55.21 federal loan consolidation<br />$54.90 mesothelioma diagnosis<br />$54.82 private loan consolidation<br />$53.96 car insurance quote online<br />$53.68 bad credit equity loan<br />$53.38 abdominal mesothelioma<br />$52.99 cash settlement<br />$52.98 student loan consolidation programs<br />$52.84 student loan consolidation calculator<br />$52.37 student loan consolidation program<br />$51.30 mesothelioma lawyers<br />$51.30 life quote<br />$51.26 auto quote<br />$50.62 www mesothelioma<br />$50.35 mesothelioma<br />$50.04 consolidate loans<br />$41.48 equity loan rates<br />$41.44 bad credit mortgages<br />$41.42 whole life insurance quote<br />$41.41 chase credit cards<br />$41.19 federal direct consolidation loan<br />$41.03 nj auto insurance<br />$40.93 student loan consolidation center<br />$40.74 refinancing mortgage<br />$40.54 fort worth dwi<br />$40.43 federal criminal attorney<br />$40.41 botox training<br />$40.34 mortgage loans<br />$40.13 whole life quote<br />$40.11 refinancing<br />$40.08 direct loan consolidation<br />$40.04 causes of mesothelioma<br /><br />$49.78 insurance quote<br />$48.97 instant insurance quote<br />$48.87 structured settlement company<br />$48.86 life insurance quotes<br />$48.65 san diego dui<br />$48.64 equity bad<br />$48.46 lasik dallas<br />$48.45 san diego dui<br />$48.30 what is mesothelioma<br />$48.11 consolidate loan<br />$47.96 lasik nyc<br />$47.88 equity line rates<br />$47.74 dwi texas<br />$47.74 equity line of credit rates<br />$47.68 school consolidation loans<br />$47.54 texas dwi<br />$47.50 all state insurance<br />$47.45 online insurance quotes<br />$47.40 student loan consolidators<br />$47.34 best student loan consolidation<br />$46.68 equity mortgage loans<br />$46.65 education loan consolidation<br />$46.54 125 equity<br />$46.51 direct consolidation<br />$46.45 term life insurance<br />$46.37 sallie mae student loan consolidation<br />$46.35 lasik vision institute<br />$46.22 loan consolidation rates<br />$45.95 dui attorneys<br />$45.76 dui attorneys<br />$45.59 mesothelioma settlements<br />$45.55 student load consolidation<br />$45.48 cheap auto insurance<br />$45.27 chicago personal injury<br />$45.18 cheap car insurance quote<br />$45.08 dui lawyer<br />$44.99 dui attorney<br />$44.90 lawyer dui<br />$44.87 malignant mesothelioma<br />$44.87 dwi attorney<br />$44.82 botox chicago<br />$44.80 attorney dui<br />$44.79 cheap car insurance<br />$44.68 dwi attorney<br />$44.06 lasik new jersey<br />$43.91 cheap quote<br />$43.56 lasik nj<br />$43.50 pleural mesothelioma<br />$43.50 bank of america equity<br />$43.28 dui lawyers<br />$43.26 injury chicago<br />$43.18 consolidation<br />$43.13 car insurance rates<br />$43.10 dui lawyers<br />$42.67 bad credit mortgage<br />$42.58 new lasik<br />$42.58 federal direct consolidation<br />$42.48 student loan debt consolidation<br />$42.23 term life insurance quote online<br />$42.20 consolidate private student loans<br />$41.83 manhattan lasik<br />$41.61 equity loan rate<br />$41.56 credit consolidators<br /><br />$82.92 austin dwi<br />$78.01 school loan consolidation<br />$76.54 college loan consolidation<br />$74.93 car insurance quotes<br />$74.78 auto insurance quotes<br />$74.23 school consolidation<br />$71.71 consolidation college<br />$67.42 consolidation student<br />$67.34 student loan consolidation rates<br />$67.27 sell structured settlement<br />$66.84 structured settlements<br />$65.71 federal student loan consolidation<br />$65.56 austin dwi attorney<br />$65.44 term life quote<br />$65.29 austin dwi attorney<br />$65.27 term life insurance quote<br />$65.17 auto insurance quote<br />$63.17 term insurance quote<br />$62.25 federal consolidation<br />$61.15 consolidate student loan<br />$59.82 structured settlement<br />$59.66 insurance car<br />$59.21 consolidate school loans<br />$58.89 consolidation loan rate<br />$58.71 consolidation of student loans<br />$58.59 car insurance quote<br />$57.38 life insurance quote online<br />$57.31 private student loan consolidation<br />$57.29 consolidate student loans<br />$57.14 consolidation loan<br />$56.58 the lasik vision institute<br />$56.24 lasik new york<br />$56.05 plus loan consolidation<br />$56.03 student loans consolidation<br />$55.82 insurance quotes<br />$55.34 life insurance quote<br /><br />(These keywords and estimated Avg. CPC may vary time to time as per advertisers bid on particular adsense keywords).tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com5tag:blogger.com,1999:blog-36352323.post-46130794139133331592008-09-22T22:14:00.000+07:002008-09-22T22:15:14.429+07:00Basics of search engine optimization<span class="inside"><span class="sb_messagebody">To get top result in search engine, there is no shortcut. We need to do hard work, especially for the content of the site. Even if our site is technically perfect for search engine robots, it won’t be effective if we don’t fill the site with interesting contents. Good content can bring return visitors. And we need to add new content regularly, which can give visitors a reason to come back. And we should take care of our keywords to be spelled with standard spelling. And we need to make our page titles are descriptive and relevant. That will be easier for search engines to know what each page is about, and people using search engines can quickly determine whether the document contains what they find. And we should not use graphics for headings because search engines don’t pay too much attention to them. Some search engine robots have diffculties with dynamatically generated URLs. So, we need to use search engine friendly URLs. We need to generate static pages from the dynamic data and store them in the file system, linking to them using simple URLs. And we need to try to get incoming links as much as possible to get top ranking. And we should use valid, semantic, lean, and accessible markup. It’ll make our site faster and more attractive to search engines. And we should to submit our website to some well-known directories and search engines carefully. Don’t use cloaking, link farms, keyword stuffing, or other dubious methods. Otherwise, there is a risk being penalised or even banned from search engines. And we should avoid using frames. Frames will cause problems for the people who find the site via search engines. Some search engines use the contents of the meta description element to describe the site in their search result listings, so we need to make its contents unique and descriptive for every document.<br /> <br />These are just basic tips for search engine optimization. To increase a website’s ranking in search engines,there are many other things we can do. The advices mentioned above are just for a good start.<br /><br /><span style="color: rgb(255, 0, 0);">Oringinal Source</span><br /><a href="http://www.456bereastreet.com/archive/200502/basics_of_search_engine_optimisation/" target="_blank">Basics of search engine optimisation </a><br /><br /><span style="color: rgb(255, 0, 0);">Related News</span><br /><a href="http://www.prweb.com/releases/seo-company/beanstalk/prweb1107004.htm" target="_blank">Top Search Engine Optimization Firm Changes Its Name</a><br /><a href="http://www.bestsyndication.com/?q=20080715_search_engine_optimization_companies.htm" target="_blank">Search Engine Marketing: Promote your Products Like Never Before</a><br /><a href="http://www.pr-usa.net/index.php?option=com_content&task=view&id=119206&Itemid=34" target="_blank">What’s Search engine optimization aims</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-89141375595808402482008-09-22T22:13:00.000+07:002008-09-22T22:14:16.337+07:00osCommerce!<span class="inside"><span class="sb_messagebody"><strong>Summary:</strong><br />osCommerce is an online-based Open Source e-commerce solution that is available for free under the GNU General Public License. It was started in March 2000 in Germany by project founder and leader Harald Ponce de Leon as The Exchange Project. It can be used on any web server that has PHP and MySQL installed.<br /><br />osCommerce features a rich set of out-of-the-box online shopping cart functionality that allows store owners to setup, run, and maintain their online stores with minimum effort and with no costs, fees, or limitations involved. While officially osCommerce is still in its development stage, the current Milestone 2.2 release is considered stable. As of November 2007 the osCommerce site says that there are over 12,000 'live' websites using the program.<br /><br /><strong>Source</strong><br /><u><em>osCommerce</em></u><br /><a href="http://www.oscommerce.com/" target="_new">http://www.oscommerce.com/</a><br /><br />--------------------------------------------------------------------------------<br /><br /><strong>News References</strong><br /><u><em>OsCommerce News</em></u><br /><a href="http://www.openpr.com/news/17064/OsCommerce-News.html" target="_new">http://www.openpr.com/news/17064/OsCommerce-News.html</a><br /><br /><u><em>PayCash Implements osCommerce Module</em></u><br /><a href="http://www.cyphermint.com/news/2004_11_10_oscommerce.html" target="_new">http://www.cyphermint.com/news/2004_11_10_oscommerce.html</a><br /><br /><u><em>Store Manager for osCommerce</em></u><br /><a href="http://www.magneticone.com/PAGE-56-oscommerce-store-product-manager.html" target="_new">http://www.magneticone.com/PAGE-56-oscommerce-store-product-manager.html</a><br /></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-22517583516897536902008-09-22T22:10:00.000+07:002008-09-22T22:11:39.015+07:00SEM & PPC<span class="inside"><span class="sb_messagebody">SEM [Search Engine Marketing] & PPC [Pay Per Click] Advertising<br /><br />It is truth for the phone directory publishers might not tell you that the phone book is dead now and we can’t remember the last time we used a phone book for anything other than call for a fire or electricity to come and fix the electricity. So if consumer recall for traditional advertising, they no longer call or visit the business. Today consumer prefers to go online for anything like searching information, play game, play e-mail, or even chatting with other people and so on. And if traditional media such as phone books aren’t working so one of the most important and cost effective ways is through Search Engine Marketing (SEM).<br /><br />SEM is a set of marketing methods to increase the visibility of a Web site in search engine results pages (SERPs). Or we can say that it’s all the stuff you do to get to the top of search engines where people will see you. SEM was not easy to conquer; it’s a complex process that has lots of complexities; however, conquering two main categories (or paying a professional to handle it) will get you started:<br /><br />Search Engine Optimization (SEO) is a type of Search Engine Marketing related to tweaking web pages and the links into the site, in order to boost the rankings on organic (unpaid) search results. Much of this is done as the Web site is being built in copy, page titles and meta tags.<br /><br />Pay Per Click (PPC) Advertising is a method to quickly drive targeted visitors to a website. It involves purchasing keywords and phrases that people use when searching online for your product or service so that you come up at the top and to the right of unpaid search listings. The important things is which keyword or keyphrases<br />are going to get you the best results for the money you’re willing to spend.<br /><br />So next time you’re preparing your yearly marketing budget, ask yourself whether you’re taking advantage of this crucial new medium that’s helping customers find exactly what they’re seeking. If not, perhaps you should consider dumping some of those print ads and phone book listings and writing SEM into your plan. Get on the bus now, before your competitors beat you to it.<br /><br />Resource : <a href="http://www.thecyphersagency.com/pdfs/tca_on_search_engine_marketing.pdf" target="_new">http://www.thecyphersagency.com/pdfs/tca_on_search_engine_marketing.pdf</a><br /><br />Tips To Succeed Using Google Adwords<br /><a href="http://www.seoseonews.com/articles/8404/1/Tips-To-Succeed-Using-Google-Adwords/Tips-To-Succeed-Using-Google-Adwords.html" target="_new">http://www.seoseonews.com/articles/8404/1/Tips-To-Succeed-Using-Google-Adwords/Tips-To-Succeed- Using-Google-Adwords.html</a><br /><br />Words To The Wise: Creative Methods for Adding Text Content to Your Website<br /><a href="http://www.seonews.net/articles/article41.php" target="_new">http://www.seonews.net/articles/article41.php</a><br /><br />Introduction to adCenter reporting<br /><a href="http://www.adcentercommunity.com/blogs/advertiser/archive/2008/07/16/Intro-to-adCenter-reporting.aspx" target="_new">http://www.adcentercommunity.com/blogs/advertiser/archive/2008/07/16/Intro-to-adCenter- reporting.aspx</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-62057720512208458512008-09-22T22:04:00.000+07:002008-09-22T22:10:28.398+07:00Joomla<span class="inside"><span class="sb_messagebody">Joomla is a Content Management System (CMS) which help building websites and other powerful online applications. Joomla can change from simple or personal homepages to complex corporate web applications for example, corporate websites or portals, online commerce, or small business websites. Joomla can be used to easily manage every aspect of your website, from adding content and images to updating a product catalog or taking online reservations.<br /><br />Furthermore, Joomla is an open source solution that is freely available to everybody. Joomla’s package is designed to be easy to install, even for non-programmers. Most people have no trouble with installing and running Joomla application, and there is plenty of support available information for rookies. Joomla community has a growing, active community of more than 150,000 friendly users and developers on our forums eager to help.<br /><br />Once Joomla is installed and running, it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization go. Anybody with basic word processing skills can easily learn to manage a Joomla site. Via a simple, browser-based interface user will be able to easily add new press releases or news items, manage staff pages, job listings, product images, and create an unlimited amount of sections or content pages on the web site.<br /><br /><strong>Source :</strong><br /><a href="http://www.joomla.org/" target="_blank">http://www.joomla.org</a><br /><br /><strong>Joomla news :</strong><br />1. Joomla Forms - Live Public Hands On Demo Available Now<br /><a href="http://blog.phil-taylor.com/2008/06/30/joomla-forms-live-public-hands-on-demo-available-now/" target="_blank">http://blog.phil-taylor.com/2008/06/30/joomla-forms-live-public-hands-on-demo-available-now/</a><br />2. Joomlashack Releases its latest native Joomla 1.5 Template<br /><a href="http://www.compassdesigns.net/joomla-blog/Joomlashack-Releases-its-latest-native-Joomla-1.5-Template.html" target="_blank">http://www.compassdesigns.net/joomla-blog/Joomlashack-Releases-its-latest-native-Joomla-1.5- Template.html</a><br />3. JContact Released Powerful Email Newsletters for Joomla 1.5<br /><a href="http://www.compassdesigns.net/joomla-blog/JContact-Released---Powerful-Email-Newsletters-for-Joomla-1.5.html" target="_new">http://www.compassdesigns.net/joomla-blog/JContact-Released---Powerful-Email-Newsletters-for-Joomla- 1.5.html</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-15492555833221861802008-09-20T12:05:00.000+07:002008-09-20T12:06:24.103+07:00Adobe Flex<span class="inside"><span class="sb_messagebody">Flex is a highly productive, free open source framework for building and maintaining expressive web applications that deploy consistently on all major browsers, desktops, and operating systems. It provides a modern, standards-based language and programming model that supports common design patterns. MXML, a declarative XML-based language, is used to describe UI layout and behaviors, and ActionScript™ 3, a powerful object-oriented programming language, is used to create client logic. In a multi-tiered model, Flex applications serve as the presentation tier. Unlike page-based HTML applications, Flex applications provide a stateful client where significant changes to the view don’t require loading a new page. Similarly, Flex and Flash Player provide many useful ways to send and load data to and from server-side components without requiring the client to reload the view.<br /><br />Flex have been released since March 2004 and continuously developed many versions until now. The lasted version is Flex 3.0 and plan to release Flex 4.0 in 2009.<br />Adobe LiveCycle Data Services ES provides a comprehensive set of data-enabling features for using data in RIAs. It enables RIAs to talk to back-end data and business logic in a faster, more efficient operating model. LiveCycle Data Services ES also enables seamless integration with LiveCycle ES business processes and document services.<br /><br />BlazeDS is a free, open source project providing Flex Remoting and Messaging to all developers. Flex Remoting provides a binary, serialized data transport format called Action Message Format (AMF) to provide a fast, efficient means of transporting data to your RIA, which accelerates application performance. Flex Remoting also makes it fast and easy for developers to connect to back-end business logic and data. Flex Messaging adds real-time data push and publish/subscribe, both powerful capabilities now made easy. Using BlazeDS, you can start using these powerful Java™ server integration features for free, and then subscribe to LiveCycle Data Services, Community Edition for certified builds and support, or upgrade to the full LiveCycle Data Services ES edition for a complete server solution.<br /><br />By using Adobe Flex, you can enjoy many benefits such as cross-platform, accessible applications, developer productivity, ease of use, open source, standards-based framework, advanced data services, enhancements to existing projects and scalability.<br /><br /><strong>Resource :</strong> <a href="http://en.wikipedia.org/wiki/Adobe_Flex#Overview" target="_blank">http://en.wikipedia.org/wiki/Adobe_Flex#Overview</a><br /><br /><strong>News :</strong><br />Yahoo! invites developers to fight Google<br /><a href="http://www.ciol.com/Global-News/News-Reports/Yahoo%21-intros-Search-BOSS-to-take-on-Google/10708107839/0/" target="_blank">http://www.ciol.com/Global-News/News-Reports/Yahoo!-intros-Search-BOSS-to-take-on-Google/ 10708107839/0/</a><br />Microsoft willing to restart Yahoo talks<br /><a href="http://www.ciol.com/News/News-Reports/Microsoft-willing-to-restart-Yahoo-talks/8708107751/0/" target="_blank">http://www.ciol.com/News/News-Reports/Microsoft-willing-to-restart-Yahoo-talks/8708107751/0/</a><br />Microsoft sets pricing, fee sharing for services<br /><a href="http://www.ciol.com/News/News-Reports/Microsoft-sets-pricing,-fee-sharing-for-services/9708107786/0/" target="_blank">http://www.ciol.com/News/News-Reports/Microsoft-sets-pricing,-fee-sharing-for-services/9708107786/0/ </a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-70795557367647628032008-09-20T12:03:00.001+07:002008-09-20T12:03:58.188+07:00What is Web 2.0?<span class="inside"><span class="sb_messagebody">Web 2.0 is about sharing access to content among the people or community, created website enhancement like tools that people who can access the Internet, can use tools on the website to show their profile and interact with another. This technology, the user can customize media and technology for their own purposes, as well as those of their communities.<br /><br />Web 2.0, free way to Create Custom Web Application, like the web blog, with opening up new possibilities for non profits, allowing people to combine online data from multiple sources to create customized, interactive Web applications.<br /><br />Original Source:<br /><a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html" target="_blank">What is Web 2.0</a><br /><br />Related Links:<br /><a href="http://news.bbc.co.uk/2/hi/technology/6653119.stm" target="_blank">Web 2.0 'neglecting good design</a><br /><a href="http://www.wired.com/science/discoveries/news/2005/10/69114" target="_blank">Are You Ready for Web 2.0?</a><br /><a href="http://www.web2journal.com/" target="_blank">WEB 2.0 JOURNAL TOP STORIES</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-54423171306243754462008-09-20T12:01:00.000+07:002008-09-20T12:02:15.673+07:00Dreamweaver<span class="inside"><span class="sb_messagebody">What is Dreamweaver?<br /><br />Dreamweaver is the name of the application that available from Macromedia to provide users with a graphical interface for the creation of web pages. This type of program is commonly referred to as an "HTML editor" because its job is to generate HTML files based on the commands executed in the page layout interface available to the user. The alternative to using a program like this to create web pages is to either use a text editor and enter the HTML codes directly.<br /><br /><a href="http://www.hooverwebdesign.com/dreamweaver.html" target="_new">http://www.hooverwebdesign.com/dreamweaver.html</a><br /><br /><br />WiFi Policies by Hotel<br /><a href="http://www.technologyevangelist.com/2008/07/wifi_policies_by_hot.html" target="_new">http://www.technologyevangelist.com/2008/07/wifi_policies_by_hot.html</a><br /><br />Nectec develops network software<br /><a href="http://www.bangkokpost.com/160708_Database/16Jul2008_data006.php" target="_new">http://www.bangkokpost.com/160708_Database/16Jul2008_data006.php</a><br /><br />Three years before 3G reaches critical mass here, says Dtac<br /><a href="http://www.bangkokpost.com/160708_Database/16Jul2008_data00.php" target="_new">http://www.bangkokpost.com/160708_Database/16Jul2008_data00.php</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-39705567845673703752008-09-20T11:59:00.000+07:002008-09-20T12:00:30.554+07:00Google Applications<span class="inside"><span class="sb_messagebody"><strong>Google Apps</strong> is a web base application that provides services for effective communication and collaboration. The services are very useful and easy to set up, require no maintenance and free of charge. The services are integrated in the Start page where user can preview their inboxes and calendars, access their essential content, and search the web. There are various types of product provided by Google.<br />For Example:<br /><span style="color: rgb(0, 0, 255);">Gmail </span>- Offer custom email addresses with up to 25 gigabytes of storage for each account<br /><span style="color: rgb(0, 0, 255);">Google Talk</span> - Call or send instant messages to user’s contacts.<br /><span style="color: rgb(0, 0, 255);">Google Calendar</span> - Users can organize their schedules and share events, meetings and entire calendars with others.<br /><span style="color: rgb(0, 0, 255);">Google Docs</span> - Co-workers can create documents, spreadsheets and presentations and share online files.<br /><span style="color: rgb(0, 0, 255);">Google Sites</span> - Work together to keep related do***ents, web content and other information in one place.<br /><br /><strong>Source: </strong><br /><a href="http://www.google.com/a/help/intl/en/users/user_features.html" target="_blank">http://www.google.com/a/help/intl/en/users/user_features.html</a><br /><br /><strong>Related News:</strong><br />Google Map Maker: Unleash your inner cartographer<br /><a href="http://news.cnet.com/8301-10784_3-9976423-7.html?tag=bl" target="_blank">http://news.cnet.com/8301-10784_3-9976423-7.html?tag=bl</a><br />Google's experimental Gmail toys<br /><a href="http://news.bbc.co.uk/2/hi/technology/7441132.stm" target="_blank">http://news.bbc.co.uk/2/hi/technology/7441132.stm</a><br />Every Military Base in Google Earth Mash-Up<br /><a href="http://blog.wired.com/defense/2008/06/every-military.html" target="_blank">http://blog.wired.com/defense/2008/06/every-military.html</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0tag:blogger.com,1999:blog-36352323.post-17381671573451124262008-09-20T11:58:00.000+07:002008-09-20T11:59:30.017+07:00RSS and Atom<span class="inside"><span class="sb_messagebody">RSS is a type of XML (Extensible Markup Language) format. It used for updating the content and show it on that web pages which show only the title. When users click on the link, it will show the description of the content from the original which title of news can updated according to the original. When you want to take the content tot show it will show 3 parts are content provider, web designer and users. The Strong point of RSS is all users don’t need to all web sites to check for updating. All of web sites have different in how often to update. RSS will help users to update those contents without entering those web sites. In the present RSS is well-known in international web sites such as google, Yahoo!, CNet and organization web sites which need to have distribution content, they will provide RSS services. You can see the sign on those web sites.<br /><br />Atom is similar with RSS. It was created by developers who didn’t appreciate with RSS. Atom format is stable in February 2004 in version 0.3. Difference point between RSS an Atom is Atom is more complex than RSS. It can take more complex information, and it is consistent across the syndication, storage and editing of information.<br /><br />RSS and Atom is tools that can help all party who surf internet that need to update information or content constantly. Web developers can update those contents without updated their web site frequently which they need to update it every times they need to update new content. RSS and Atom can reduce the copying content in web site focusing on violating copyright. RSS and Atom will link that content automatically to their web sites.<br /><br />Resource: <a href="http://www.whatisrss.com/" target="_new">http://www.whatisrss.com/</a><br /><br />News:<br /><br />E-mail with your peanuts? Airline tests in-flight Web access<br /><a href="http://www.cnn.com/2008/TECH/biztech/06/25/airborneinternet.ap/index.html" target="_new">http://www.cnn.com/2008/TECH/biztech/06/25/airborneinternet.ap/index.html</a><br /><br />Learning Joomla Has Never Been Easier!<br /><a href="http://www.joomla.org/content/view/5136/33/" target="_new">http://www.joomla.org/content/view/5136/33/</a><br /><br />Professional CSS Gives Developers a Peek into the Process of the Best CSS Designers in the World<br /><a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080626005337&newsLang=en" target="_new">http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080626005337&newsLang=en</a></span></span>tung148http://www.blogger.com/profile/17274846872042379030noreply@blogger.com0