Futurescape

BBC Switch groks community power

2009-05-14T15:46:04+01:00

Multiplatform teen service BBC Switch has established itself as a leading Web TV pioneer and it's again showing the way ahead by directly engaging its community for the forthcoming Romeo and Juliet themed online soap, The Cut.

WeVision in Variety's Video Business magazine

2009-05-12T18:22:10+01:00

The WeVision paradigm - that top Web shows succeed by creating interactive relationships with online viewers - is getting attention from the entertainment trade press, as with this in-depth article from Variety's Video Business magazine. What do top Internet video series The Guild, Diggnation, The Gap Year and Sofia’s Diary all have in common? They use social media to engage their audiences, making the viewing experience more interactive and luring in viewers and advertisers, according to a new case study, “WeVision: The Four Steps to Online Media Success,” from digital media research company Futurescape.

You can't pirate an interactive experience

2009-04-29T15:21:10+01:00

Our research into online entertainment opportunities and challenges has led us to a simple but radical conclusion about media piracy: "You can't pirate an interactive experience."

From television to WeVision - new report out now

2009-04-23T15:15:36+01:00

We're fascinated by the conjunction of the Internet and television, and how an exciting new medium is emerging from the two. For the past decade, we've been analysing, consulting and writing about this in all its various aspects: TV channels launching their first Web sites and EPGs, early experiments in interactive TV, and the relationship between social media and television. Most recently, we've turned our attention to original Web TV shows. The sector is creative, innovative and blazing a trail for both TV production and television's relationship with audiences. This resulted in two in-depth reports, The Birth Of Online TV and UK Web Shows Now. Each describes from different perspectives how the industry is taking shape. Considering what's next, we realised that the medium's development now makes it possible for the first time to: Identify a group of successful shows and Discover the common elements that make them successful The key to their popularity with viewers and advertisers alike stems from their ability to make a fundamental connection with a community. Diggnation, The Guild, Sofia's Diary, The Gap Year and the new real-time formats are all forms of social entertainment – as we describe in the WeVision paradigm. There's more about how the WeVision model works, and how it can help mainstream media's Internet challenges, in the report's Introduction, which we're sharing here. Colin and Özlem at Futurescape.TV

Nine ways to fund your Web show – part 5

2009-04-23T15:10:00+01:00

The final article in the Web show funding series, with 7) Extend the production with new opportunities for others, 8) Look ahead to show and format sales, and the most radical option of all, 9) P2P financing.