Statistics Say It All

Social media marketing Melbourne companies certainly have an active market to connect with via useful, relevant and reliable content including advertisements, news and articles. The statistics on users of social media sites in Australia are impressive

(All figures are based on monthly usage as of September 2012)

• Facebook – 11.5 million
• YouTube – 11 million
• Twitter – 2.114 million
• Instagram – 1.5 million
• WordPress – 1.7 million

The websites mentioned above have either maintained or increased their number of members, thus, maintaining their lead over other social media sites like BlogSpot, LinkedIn, and Tumblr. Of course, the most reliable Internet marketing company in Australia is well-versed, if not highly proficient, in maximising the benefits of these social media sites for the advantage of its clients.

Shivam is also one of the social media marketing Melbourne companies showcasing their skills, portfolio and innovations in the industry via a wide range of methods. These include effective industry collaborations, productive social media events, and client presentations, to name a few.

Social Media Events

Aside from the rich pickings in target audience, social media marketing Melbourne companies have another thing going for their industry – industry events. These events are designed to facilitate discussions on social media marketing in particular and online marketing in general. Workshops, seminars and open forums are the orders of the day for these events so participants are encouraged to come prepared about their ideas, concerns and issues for the body to consider.

But it is not just in Australia that social media marketing companies in Melbourne are making their mark. Many of these organisations are increasingly tapping into the international market to offer their world-class products and services. Australian companies may well dominate social media marketing in the near future but the people behind these companies should do their work.

Shivam’s services include software solutions, website design and development, and Internet marketing, all of which are delivered according to specs at the right time to the right person.

Indeed, for proof of the way that social media marketing Melbourne companies are showing their talents, you need not look far – there’s Shivam! Its professionals are among the most experienced and most innovative social marketing experts in the region.

Customised Service

But for its SEO services to be successful, the best Internet marketing company must always customize the service to the unique needs and wants of the client. The goals of SEO are, after all, to provide higher search engine rankings and, in consequence, greater brand visibility and higher number of viable leads for the concerned client.

In this regard, Shivam applies the following process in delivering its wide range of search engine optimisation services. The combination of fixed processes and tailored steps at every phase of the project leads to excellent results in SEO, which our clients can attest to. Customization within standard processes is one of the keys to our success in the industry.

Summary of Process

Here at Shivam, we apply the following steps to customise our SEO services:

• The initial consultation identifies your business requirements in relation to the SEO goals and outcomes.

• The keywords and keyword phrases will be evaluated based on the results of the first step.

• The website will be optimised and the content will be improved on

• The submission of the website to search engines and its contents to online directories commences.

• The link building campaign follows soon after. This step improves your website’s popularity and credibility in the niche market that, in turn, increases your chances for conversions.

Arguably, the most important of the search engine optimisation services we offer is the continuous reporting, monitoring and evaluating activities performed on the website and its performance. Resting on our laurels is not something we do because of the highly competitive world of online marketing.

We provide for several reports for our clients including the Optimisation Report, the Keyword Analysis Report, and the Web Content Analysis Report. We always advise our clients on the ways to interpret and utilise these reports to make their website even better even after our professional relationships have been completed.

Without jumping the gun, so to speak, SEO and CO work well together. When SEO techniques have placed your website in the first page of the search engine results for the unique keywords and your target visitors have clicked on your website, CO techniques will encourage the desired actions on the part of the visitors.

Taking the Desired Action

The core essence of conversion optimisation is then to increase the chances of the website visitors taking the desired action examples of which are as follows:

• Purchase the products and services being sold

• Join a mailing list or a subscription list

• Start a long-term relationship by making contact

• Register to become a member of an online community

Keep in mind that the best website usually has a single all-important goal for its existence so much so that all aspects of the website are focused on its achievement. Too many goals and the website will not get the desired action and, thus, defeat its purpose for existence.

SEO and CO Comparisons

To understand the relationship between search engine optimisation and conversion optimisation, we must first have a basic understanding of their similarities and differences.

First, SEO is focused on landing on the top pages of search engines like Google, Yahoo and Bing; article marketing and link building are part of its strategies. CO is focused on the website visitor with the goal of influencing his choices.

Second, SEO attracts visitors via its influence on the website’s search engine placement through the use of keywords and keyword phrases. Conversion optimisation attracts and retains visitors via compelling values and meaningful experiences with the brand itself as well as with its products and services.

We can then conclude that SEO attracts potential leads while CO gets the job done to close the deal, which will then be the start of a long-term relationship with the customer. SEO generated the potential leads, CO follows and keeps the leads.

But there are differences, too, which will require rethinking of strategies for online marketers who want to successfully combine the two strategies. For one thing, SEO has little need for PPC search advertising while CO uses PPC advertising to its best advantage. Paid media has its place in CO, which diehard SEO practitioners with their affinity for earned media may have trouble adapting to it.

For another thing, CO uses highly-controlled experimentation with specific keywords, advertisements and landing pages as the variables in the experiments. Iterations should be done as quickly as possible.

Indeed, conversion optimisation is the next logical step from search engine optimisation. Are you ready to take it?

On the most basic of levels, the links should be one-way relevant links. One-way means that you have not acquired any reciprocal links in the form of a trade or other barter. One link points in one direction to your site. You do not offer any links to that site in return Also, the site, directory, or blog the link is placed will similar (relevant) content with your site. When links are relevant, their placement on a site makes sense. It is not easy to carefully place links on such sites which is why it is wise to work with link building services that only offer high quality one-way links..

Links must also be placed on sites that have a decent amount of Google Page Rank (PR). Page Rank is a numerical ranking from 0 – 10 that Google bestows on a website which indicates the value of the site. When a link is placed on a website, it is “fed” value from the PR. (This is dubbed “Google Juice”) All PR ranks have some value even those with a PR0. However, you will want sites that are ranked higher on the scale because they deliver greater benefit. This is not always easy which is why a link service is helpful. It has greater access to relevant venues with higher PR.

You do need to avoid flooding the internet with scores of links all at one time. Dumping 100 links in a week will look artificial to the search engines. As a result, they will not exactly have much benefit towards increasing the ranking of your website in the search engines. A slow and deliberate process of link building that adds links slowly over the course of several weeks will have a much greater impact. Only a legitimate service can handle such a task.

Handling all these link building tasks on your own would be rather difficult. Because of this, it is best to work with professional link building services known for doing what is required for your links to greatly contribute to SEO success.

1. Banner Ads

The act of buying banner click-thru ads that are already available on many sites is taking off. If you want to succeed at Internet marketing, you better get on this bandwagon.

2. Article Writing

If you write articles, you may be recognised as a business expert, and you will also succeed at promoting your website!

3. Link Exchanges

If you want to rank higher on the search engines and therefore increase the traffic to your website, you should look into link exchanges.

4. Mailing List

A mailing list is a great Internet marketing strategy since it will cause old readers to return to your site and also draw in some new readers, too.

5. SEO

You should make your website SEO-friendly so that people can find your website and whatever product you are selling on your website.

6. Pay per Click

Pay per click ads are a tests and proven way of obtaining your sales because it has been demonstrated to help pull in targeted traffic.

7. Online Forum for Free

A free online forum may be about any subject that your customers are interested in. Do not be shy about experimenting with various ways.

8. Free Giveaways

If you give away free stuff like free e-books or free software, that can keep your visitors returning to your site since they have been incentivized to do so!

9. Postcards!

Low-cost business postcards have turned into prized marketing tools for Internet businesses as of late. Do not miss out on this strategy.

10. Market Stat

You can use stats on your website such as online survey and polls in order to determine what your visitors and customer like.

11. Free Ads

Some examples of free ads you can look into are ezines, FFAs, classified ads, news groups and article submission services.

12. Blogging

You should take up blogging because the blogs are adored by search engines since they are always being updated and newly created.

13. Real Syndicated Content

RSS marketing is utilised by lots of people with websites to send articles, ads, ezines and so much more. You should not miss out on this tool.

14. Press Releases

A press release is an announcement that is meant to alert the public about company announcements. Don’t write sales letters!

15. Offline Marketing

Your website’s URL can be posted on everything like your car, on mugs or on shirts, just to name a few places.

Link building comes with a host of benefits:

Your website will also end up being ranked higher in the search engines if there are a good number of other websites with links on them that point visitors back to your website. The reason is because links from other websites make up a significant variable in the SEO formula. Thus, a big quantity of high-quality links that have been accumulated organically over a period of time will have a positive impact on your SEO rankings.

Direct traffic is yet another benefit of link building. It works this way with direct traffic. When readers get to the site that points them to your site and its content, there will be a heightened probability that they will then click on the link to your site and check it out! Over a good period of time, all of these visitor numbers will add up for you! The direct traffic, thus, that these links can help to drive to your site is reason enough to justify your link building.

The final benefit of link building is your branding outcome. Here is how it works. Even when visitors to the other sites do not click on your link that goes back to your site, they will at least visually absorb your link. This has the effect of increasing the probability that they will remember your website at a later time and point. If this effect is extended to a bigger quantity of sites that link back to yours, the branding phenomenon might be sort of substantial.

So as you can see, there are numerous benefits to link building if you have your own website. Link building Australia firms are specialists in this field, and if you want to make sure that you have the best results at link building, you should look into consulting with one of these firms to help you build an array of backlinks to your website. After all, on the Internet, it is all about getting the word out about your business, and building up an array of links helps a lot.

Another thing to look for in an Australian Internet marketing company is what they will be specifically including with their services. You should ask them this because you should know what areas of your website will be changed. You should also know how their link building will be conducted and what their overall philosophy is with regards to Internet marketing.

There is more than one Australian Internet marketing company out there. Therefore, it is likely that they will have to compete in the marketplace for your business. How do they do this? By offering the lowest price. Since there is more than one Australian Internet marketing company, you should do some comparison shopping and find the one that provides you with the best quote for their services.

Internet marketing is all about realistic expectations. Thus, you want an Internet marketing company that does not exaggerate in its promises. For instance, if you hear a company telling you that it will succeed in getting you highly ranked on Google in only two months, you are being taken for a ride. Instead, look for an Internet marketing company that tells you realistically that it can take many months and even a year before you will see the results of higher search engine ranks, even if the company does its best for you.

These are all the things to look for in an Australian Internet marketing company. Remember these the next time you are shopping around for one so that you will get your money’s worth.

1. Image file naming conventions

This search engine marketing tip comes from the fact that an increasing number of people are relying on image searches if they want to find a new website. There is an absolute correlation between normal and image web search results and even rankings.

2. Keyword phrases and density

The key to successful search engine marketing has its roots in keyword phrases and density. After analysing keyword density, be sure to optimise your keyword phrases so they appear on top, on the bottom and in the middle of your webpage. If you have to, rewrite webpage text to accommodate the SEO of keyword phrases.

3. Backlinks

You must never overlook or underestimate the importance of Backlinks in search engine marketing. By utilising your keyword phrases as the link, you can construct a high-quality network of Backlinks. Keep in mind that if there is no logical, sufficient reason for a website to link back to you, you should reject said link because it will do your Backlink efforts no good.

4. Fresh content

The beauty of fresh content with regards to search engine marketing success is that it can aid in improving your search rankings. To help achieve this, be sure to add useful and new content to your webpages on a consistent basis. In the eyes of search engines, fresh content actually adds relevancy to your website, which is why it aids in improving your website’s search rankings.

5. Review

After you have created a more search-engine friendly website, review your efforts by first waiting until Google indexes your site. Then analyse the results and follow up with any necessary adjustments until you obtain the desired, maximum optimisation.

I often have people complain and moan about how Google, Yahoo or MSN your site ranking

In addition to the loss of the website itself, the most common error in this type of scenario to rake in just a search engine more on customer dependence. The Flaming ignore other online marketing channels is a common practice that leaves many businesses and webmasters to employ a full time, more established companies look.

The end result is to diversify its business strategy. You should always have a reserve or a contingency plan. If it does and search engine optimisation, will hurt your SEO arsenal is a negative shock, but not completely cripple your business other than business strategy. There e-mail marketing, banner advertising, affiliate programs and other techniques such as direct marketing in the success of your marketing can play an integral role. These techniques are useful or as accurate depending on your industry, and also with search advertising alone can be useful.

Some techniques that will help you diversify your marketing plans are:

Online Marketing

A visible place on your site’s URL in print. This lead to people visiting your website, and if they like what they see or find what they need, they can buy from you. Not what you’re looking in the first place?

Diversity

SEO as a single technique, all of them do not care strategies. As the old saying, do not put all your eggs in one basket. Basket fall and all the eggs will break. Diversity, variety, and a little more variety.

Press releases – a powerful little known

Never underestimate the power of well-written press release. There are many excellent online news presentation by the major search engines are sites being monitored. The most important keywords you with a healthy density is a good press release, their press release (and therefore your website) will appear in the news all the search engine features.

Online Directories

Based on specific areas of your business online directories or niche vertical sites which may be tailored to your industry. Find them and submit their articles or press releases. Customers seeking information about your field that your site is the site well.

Site Updates

Keep your site updated. You regularly news or features search engines can pick up quickly. Union parts of your site, you will reach a wider audience. Type an area or post comments on your site is good because the customers and visitors to write about your services or products, thus increasing the content of your website and improve your search results allows. There is nothing better than free stuff, right?

Look at your competition

Always keep an eye on the competition. Learn from their strategy. See how his moves hurt or something more to offer you the opportunity for giving. Then go back and do outside of what your opponents based on their revised strategy.

My personal opinion on that, because a truly successful web site:

• This is a well-designed to adapt day to ensure long term stability is important website.
• The next step is to ensure that your site is constantly monitoring logs (Google Analytics is just amazing, and offers excellent coverage.) That their visitors and what pages are most popular, which gives the true picture. With weblogs, the ability to modify their website.
• Time for a good time to hire writers to write articles or links to your site to maintain fresh content (search engines really in favor of unique content and fresh)
• Patience is a virtue. You really have to wait 3-12 months to really see the impact of your SEO campaign.

We wish all the best for your online business to thrive. Patience and ethics of punishment.

Sometimes, we are so focused on off-page optimisation and forget essentials on-page optimisation. Site maps are so important but often overlooked!

Site Maps

A site map page is a dedicated page for hypertext links that are normally found on the footer of websites. A site map is the essential ingredient for search engine robots. A site map, a very good site map will have all the pages of your website on the one page. If done correctly, the robot, once it enters the site map, can visit every page of your entire website.

That is why it is crucial to ensure that the sitemap is prepared in the early stages of website development and some website design companies use the sitemap as a basis to create the website. In this way, all the pages are captured in one go. This means that more of your pages have a higher chance of coming up in search engine results for relevancy.

What do you find in a good site map?

• Provide text links to all pages on the website
• Give a short explanation of each page
• Give your visitors a map so that they can navigate your website easily
• Provide robots access to all pages listed on the sitemap
• Provide important keyword phrases in the site map

A site map’s main benefit is to give visitors an overview of the site’s areas in a single glance by dedicating an entire page. It is exactly like entering a museum and viewing the map so that you know where each exhibit is. A site map gives great visuals and if you are hard pressed for time and want to gain access to information, make sure you use the site map!

Below are a few great examples of site maps:

http://www.google.com/sitemap.html
http://www.yourseomanager.com.au/sitemap.html