10 Golden Rules Internet Marketing Strategy Blog

Getting Started: 7 Mobile Marketing Resources

2012-01-24T18:07:00.005-05:00

Are you interested in testing mobile marketing for your business but need a few resources to brush up on your knowledge or to get started altogether? While pursuing my own knowledge about mobile marketing, I thought, what a perfect opportunity to share these resources with you.

Google’s “The Mobile Movement: Understanding Smartphone Users” study found a staggering 82% notice mobile ads and 74% make a purchase as a result of using their phone during the shopping process. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide (Gartner). Statistics like these only lead me to believe there is a lot of opportunity in mobile marketing for business – and the time to move on it is now.

Mobile marketing resources (in no particular order):

• Google Mobile Ads
• Mobile Marketing Watch
• MMA Global
• MarketingProfs
• Mobile Marketer
• 60 Second Marketer
• Top Rank Blog

How do you see mobile affecting the marketing space in the future?

Image credit: Incase

InternetMarketingClub.org Presents: Expand Your Digital Footprint

2012-01-22T19:40:00.005-05:00

Join Corey Perlman, CEO of eBoot Camp, as he talks about the current state of social networks and using them for your business. There have been lots of changes over the past 12 months to sites like Facebook, LinkedIn, Twitter and Google. With each trying to get a leg up on the other, new features and new rules come fast and come often. Learn how to take advantage of these changes and get a head start over your competition. If you're still unsure about Google Plus, make sure to attend this Webinar.

This free webinar will take place Wednesday, January 25, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Expand Your Digital Footprint

Voice Your Position on SOPA and PIPA

2012-01-18T09:05:00.006-05:00

People and companies are taking a firm stance today against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). While visiting sites like Google, Wikipedia, WordPress.org and Firefox, on Wednesday, January 18th (for 24 hours), you will find messaging in protest of SOPA and PIPA via a website “black out”.

Learn more about what SOPA and PIPA entails by visiting:

https://www.google.com/landing/takeaction/

I encourage you to read the petition, understand it, and if you agree, sign it.

Below is a brief video explaining more about the effects of SOPA and PIPA:

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

The Senate will begin voting on January 24th. Be sure to voice how you feel.

InternetMarketingClub.org Presents: Unlocking Facebook Secrets

2012-01-16T10:15:00.005-05:00

Unfortunately, we had to make a last-minute change to this week's webinar. However, we were fortunate enough to find a last-minute replacement to present a very timely topic: the new updates to Facebook Insights reporting.

For those of you who have already registered for this week's webinar, we have kept your registration in place and are certain you will find the webinar’s content to be very valuable. We hope to reschedule the "Making Data Make Money" webinar at a later date.

FREE LIVE WEBINAR Wednesday (1-18-12) at 12:30pm EST:

Unlocking Facebook Secrets - Your Key to the New Facebook Insights Reporting

You can register here:
Unlocking Facebook Secrets

Join Margie Schneider, VP of Operations at Ten Golden Rules, as she explains how to activate the viral component that is built into Facebook!

In this webinar, you will learn how to:
- Easily understand your Facebook Insights reports
- Read your community's mind
- Discover the types of posts and interactions that activate virality
- Leverage the information to achieve your social media goals

This free webinar will take place Wednesday, January 18, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Unlocking Facebook Secrets - Your Key to the New Facebook Insights
Reporting.

Google Now Includes Your Social World

2012-01-12T15:07:00.003-05:00

Have you noticed a HUGE difference in your Google Search results page?

Google’s social search has evolved even further with the roll out of “Search plus Your World”.

After testing it out a bit, what is my first impression? I have to say – I’m enjoying it. It includes really neat Google+ hover features although they may be viewed as “geeky” features to the non-power user. You’ll also find it’s deeply rooted with Google+ (but that’s a given). Don’t want to see Search plus Your World results? You have the option to toggle between both showing personal results and traditional (non-social) results.

This definitely has the “wow” factor for me. I might even venture to say this is a complete game changer…

What is your first impression?

InternetMarketingClub.org Presents Going Social with Wordpress

2012-01-08T11:22:00.007-05:00

This Wednesday Webinar, provided by Roy Weissman of BuildMySiteForFree.com, will include strategies for adding social media to your marketing mix even with limited time and monetary resources.

This presentation will discuss how to elevate your website status using Wordpress resources and tools. In this webinar you will learn:

Why a scalable and sustainable traffic generation system is critical for your online success
The difference between information and content and how it effects your bottom line
How these tools will improve your Search Engine Rankings and grow your traffic
5 Powerful Free tools that will explode your sites reach geometrically
1 Free Tool that will save you hundreds of hours of work each month

This free webinar will take place Wednesday, January 11, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Going Social with Wordpress: 6 Free Resources to Elevate your Website Status in Search and Social Domination.

Do You Know Who Has Access to Your Social Media Accounts?

2012-01-06T08:10:00.004-05:00

Do you ever stop to think about how many times you have given permission to a company to access your Facebook account? Or, what about your Twitter account? I know it’s a bit perturbing to think about, but how many apps actually have access to your personal information?

Well, allow me to introduce you to MyPermissions.org.

Leading weblog Lifehacker.com describes the website as, “One Convenient Place to Start Cleaning Up Your Apps Permissions.” Instead of having to dig through the various social media sites for the permissions controls, MyPermissions.org consolidates the links for you in a simple to use, centralized format. No longer do you have to go four links deep to find that buried permission.

You are also given the option to receive monthly email reminders to review your permissions.

Go ahead and try it out. Did you find a lot of apps that you completely forgot about?

Image credit: Rob Shenk

InternetMarketingClub.org Presents Social Media Sanity: Choosing Social Media Channels for Your Business

2012-01-03T12:05:00.004-05:00

This Wednesday Webinar, provided by Jan Zimmerman of Watermelon Mountain Web Marketing, will include strategies for adding social media to your marketing mix even with limited time and monetary resources.

This webinar will explain how to create and manage a social media campaign to get results. In this webinar you will learn:

Why social media needs to be a part of your marketing mix
How to use quick and easy social media tools
Which social media channels are right for you
How to take advantage of smaller social media channels
How to manage your social media campaign

This free webinar will take place Wednesday, January 4, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Social Media Sanity: Choosing Social Media Channels for Your Business.

Are You Using Google’s Search Tool Belt?

2011-12-21T12:40:00.003-05:00

Do you ever perform a Google search and wish you could drill down further into the results?

Although this isn’t a new feature, the Google Search Tool Belt on the left-hand navigation bar is designed for that specific purpose, yet it is often ignored. This search utility belt allows you to slice and dice your search results in many ways. From images, maps, videos, and more, these search options tend to often be overlooked by searchers (myself included).

You probably notice that, unless you are a power user, you tend to perform a search and look for the fastest most relevant-appearing result that you can find. But, next time you perform a search, give the tool belt a try. See what kind of search experience you have when you use these tools.

Try it out and tell us your feedback!

InternetMarketingClub.org Presents Social Media Profits for Your Business

2011-12-21T12:22:00.008-05:00

This Wednesday Webinar, provided by Social Media Strategist, Warren Whitlock, will discuss strategies that really work in social media and how to profit from social media.

The webinar will cover the two word marketing strategy of the future, how to get instant results from real time marketing, the three step strategy to ensure you are heard, how to leverage the conversation, how to stop selling and get more sales, when to ask for help and how to get it, and more!

This free webinar will take place Wednesday, December 28, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Social Media Profits for Your Business

InternetMarketingClub.org Presents 11 Secrets to Promoting Your Blog

2011-12-19T09:06:00.007-05:00

This Wednesday Webinar, provided by Erik Deckers, VP of Creative Services for Professional Blog Service, will include 11 tools and techniques you can use to promote your blog and increase readers through social media.

The webinar will cover strategies to promote blogs, including blogs for SEO and blogs for readership.

This free webinar will take place Wednesday, December 21, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: 11 Secrets to Promoting Your Blog

Enhancements to Facebook Page Insights

2011-12-14T08:49:00.004-05:00

Calling all Facebook Page admins…

Have you explored the latest Facebook Page Insights? Facebook’s reporting feature has been revamped and now includes advanced reporting to really give Facebook Page admins a better grasp on their community.

Here is a highlight on what some of these new metrics mean:

• Total Likes = The number of unique people who like your Page.

• Friends of Fans = The number of unique people who are friends with your fans.

• People Talking About This = The number of unique people who have created a story about your Page in the last 7 days. These stories include liking your Page, posting to your Page’s Wall, liking, commenting or sharing one of your Page Posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page, checking in at your Place, recommending your Place.

• Weekly Total Reach = The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) in the last 7 days.

One of my preferred metrics right now is, “People Talking About This”. Since both fans and non-fans can see this metric displayed on a Page, it really makes the need for community engagement front and center. How many fans are you losing because they saw a small number? This metric pushes for valuable content that gets the community responding.

Which new reporting metric have you benefited from the most? How did it help you improve your Facebook community?

InternetMarketingClub.org Presents How to Close More Business in Less Time

2011-12-09T16:45:00.005-05:00

This Wednesday Webinar provided by Gil Effron, experienced business advisor and marketing strategist, will include strategies to close more business in less time and improve your bottom line.

The webinar will cover strategies to speed up, shorten and streamline your online sales process to sell more, in less time, with less effort.

This free webinar will take place Wednesday, December 14, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: How to Close More Business in Less Time

YouTube Analytics for Better Engagement

2011-12-09T07:56:00.003-05:00

In an effort to better understand your viewing audience, YouTube has upgraded its reporting capabilities with the launch of YouTube Analytics. Supplementary to this new feature, you can also reference the YouTube Creator Playbook. It further explains this new reporting platform as well as provides tips, best practices, and strategies for building your YouTube audience. Using both will aid in discovering how to make more compelling videos while lending value to your community.

Here are some highlights of the YouTube Analytics features:

• A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
• More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
• Audience Builders: Discover which videos are driving the most views and subscriptions.
• Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube receives 800 million unique user visits each month. Are you analyzing the visits you receive to best engage your Channel viewers?

InternetMarketingClub.org Presents The Brand As Publisher - Should Content Be the Center of Your Marketing

2011-12-05T10:17:00.004-05:00

This Wednesday Webinar, provided by Joe Pulizzi, content marketing evangelist, founder of the Content Marketing Institute, and CEO of SocialTract, will include strategies to help you leverage the power of content marketing.

The webinar will provide examples and case studies of successful content marketing and will detail the 8 things you should do right now with your content marketing.

This free webinar will take place Wednesday, December 7, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: The Brand As Publisher - Should Content Be the Center of Your Marketing

The Termination of Google Wave

2011-12-01T17:47:00.002-05:00

We all knew this day would come, but it has now been made official – Google Wave will soon be no more.

Google Wave was positioned as a collaborative “working environment” and although seeming like a useful tool, the platform just never stuck.

Below are details from The Wave Team announcement:

As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave.

Stage 1: Google Wave is read-only -- January 31, 2012

In this stage, you will no longer be able to create or edit waves. Marking a wave as read will also not be saved.

During this time, you will continue to be able to export your waves using the existing PDF export feature. You’ll still be able to read existing waves and access the Google Wave client.

Stage 2: Google Wave shut down -- April 30, 2012

In this stage, all the Google Wave servers will be shut down and you will no longer be able to get to your waves. Make sure to export any waves you want to save before that time.

I’m sorry for the sad news Wavers…

So the question remains, will Google incorporate “Waves” into Google+?

InternetMarketingClub.org Presents How to Generate REAL Business on LinkedIn

2011-11-28T15:08:00.004-05:00

This Wednesday Webinar provided by Neal Schaffer, Senior Vice President of Social Media Strategy for Social 5150 and Vice President of Social Media Strategy for Green Dream Social, will include expert strategies for generating business on LinkedIn.

The webinar will cover strategies including creating a sales-oriented page, generating connections to help you drive business, the power of groups, and much more.

This free webinar will take place Wednesday, November 30, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: How to Generate REAL Business on LinkedIn

Personalized Google Pay Per Click Ads

2011-11-23T21:03:00.005-05:00

While using Google search, have you noticed the link, “Why these ads?”

Upon clicking this link, Google advises that the ads are based on your current search terms. You also have the option to visit Google’s Ads Preferences Manager to learn more or opt-out.

The “learn more” section goes on to explain, “Google tries to show you the most relevant ads, whether or not you're opted in to seeing personalized ads. While we often match ads with specific pages (based on the page content or the search terms you enter), additional information helps us to personalize your ads.”

You also have the option to block specific advertisers’ ads if you don’t find them useful.

Personalized Ads Statistics

Fewer ads: Those who are opted-in see 19% fewer ads than opted-out users.
More relevant: Opted-in users are 59% more likely to click on ads than opted-out users.

Do you find yourself more inclined to utilize personalized ads due to the relevancy?

InternetMarketingClub.org Presents Unleashing the Millionaire Ideas Bouncing Around In Your Head

2011-11-21T11:40:00.003-05:00

This Wednesday Webinar, provided by John Lawlor, will include strategies to create dramatic profit from the ideas you have bouncing around in your head.

The webinar will cover strategies in creating, developing, implementing, and evolving business ideas into profits.

This free webinar will take place Wednesday, November 23, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Unleashing the Millionaire Ideas Bouncing Around In Your Head

Simple Tool to Create Your Google+ Profile Banner

2011-11-16T21:15:00.004-05:00

Are you looking for an easy to use tool for creating your photo banner on Google+?

The website, GPlusBanner.com, offers a tool to crop a photo into individual banner-optimized images. Mashable recommends, for the best results start with an image that’s already 685 x 125 pixels.

Here’s a neat way to incorporate the Brand Page main image with the photo banner:

Local Music Vibe:

Please remember, this is just a free tool to get started with. It may not work perfectly with all images.

How do you see the Brand Page photo banner differing from a Facebook photo ribbon? They are awfully similar to me, although I do feel the Google+ photo banner offers a much cleaner design.

InternetMarketingClub.org Presents Ten Things You Need to Know About Google+

2011-11-14T13:36:00.003-05:00

This Wednesday Webinar, presented by Jay Berkowitz, CEO of TenGoldenRules.com and Founder of the InternetMarketingClub.org, will explain the "Ten Things You Need to Know About Google+."

The webinar will cover how to create your own Google Plus for Business page, how G+ is affecting SEO, information about circles, groups, hangouts, etc., and the first mover advantage.

If the last thing you needed was ANOTHER social network, Jay will show you how deal with it in this webinar.

This free webinar will take place on Wednesday, November 16, 2011 from 12:30pm EST - 1:30pm EST. To register, and for more information, please visit: Ten Things You Need to Know About Google+.

Tips for Google+ Brand Pages

2011-11-10T12:47:00.002-05:00

Now that Google+ Brand Pages are FINALLY available, are you looking for tips to optimize your Brand Page’s presence? It is critical to establish your Brand Page now before your competitors do. Begin growing and nurturing your community from the start. Despite the talk of whether or not Google+ is dead, brands are jumping on the opportunity to create their Google+ Page, are you?

Below are 4 helpful articles to get you started with your Google+ Brand Page:

How to Optimize Your Google+ Business Page [Free Ebook!]

Google+ Pages: 4 Tips To Create A Community Page

10 Tips and Tricks for Better Google+ Brand Pages

It’s also recommended that you implement the new Google+ Badge on your website. This is a requirement for inclusion in Google Direct Connect.

Google+ Badges Make it Simple for Users to Connect With Brands

I wouldn’t discount the importance and influence Google+ Brand Pages will have with search. Although this is yet to be fully explained, it doesn’t take much time to set these Pages up, so it’s worth the test.

What has your experience been like with Google+ Brand Pages so far?

InternetMarketingClub.org Presents Become A B2B Superstar With Social Media Lead Generation

2011-11-07T12:06:00.005-05:00

This Wednesday Webinar, presented by Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Radian6, will include social media lead generation strategies to help you become a B2B superstar.

The webinar will uncover the secrets of generating B2B leads using social media. Become the superstar of your company by increasing revenue.

This free webinar will take place Wednesday, November 9th, 2011, from 12:30pm EST - 1:30pm EST. To register and for more information, please visit: Become A B2B Superstar With Social Media Lead Generation

Google Chrome Browser Improvements

2011-11-01T08:16:00.003-04:00

Earlier this month it was announced that Google’s Chrome Browser now has 200 million users and counting. While gaining continuous popularity, Google has rolled out additional features and enhancements to improve the browser.

Watch below to learn more:

For those of you who are new to Google Chrome or if you just want to brush up on your knowledge about the browser, check out the “New to Google Chrome” tour. You might find some useful tips like “Incognito”. Did you know that Google Chrome allows you to browse the web in a private mode? This stealthy setting is perfect for times when you need to surf the web but not have your search history, cookies etc tracked (i.e. planning a surprise office party).

Which browser do you prefer to use and why? Please share your comments below.

InternetMarketingClub.org Presents The Relationship Between Social Media, Search & Your Brand

2011-10-31T10:37:00.008-04:00

This Wednesday Webinar, provided by President & CEO of Karner Blue Marketing, Rebecca Murtagh, will explain the relationship between social media, search and your brand.

This webinar will cover strategies to leverage visibility in social media and search to create conversions in today's competitive digital market.

This free webinar will take place Wednesday, November 2, 2011 from 12:30pm EDT - 1:30pm EDT. To register and for more information please visit: The Relationship Between Social Media, Search & Your Brand