“I don’t have a list! What do I do?”

I have been asked this question countless times. My answer is always the same; start right away where you are. These free videos show you how to do it the right way

http://lynnelee.com/lbkg

I’ve been making a  living on the Internet for years now. But it wasn’t always this way. There was a time when I made no money at all online.

The two main reasons were not enough market reach and no subscribers. Today I have both. But each took time to build. I had to be willing to start where I was.

The challenge many people have is, rather than putting consistent effort into both market reach and building a list, they procrastinate.

Or they get sidetracked with activities that are not going to monetize their business. Building a successful business by way of the internet is a discipline. Don’t ever believe for a minute it is not. It takes work, commitment, dedication and focus. Anyone who tells you otherwise is likely not making money online. Simple as that.

One of the most important things you have to consistently do is build your list of people who are interested in you and your information. In the past we were somewhat limited in how we could do this. Today, there are countless ways to build a list.

1. A traditional opt-in subscriber list through 1ShoppingCart, AWeber, or any number of providers. Keep the long-term in mind, as you begin to build your list. Some people look for all the free service providers. Free may not be in your best interests.

2. Feedblitz or FeedBurner via your blog. Both allow you to build a list of readers who are requesting to receive your posts as you blog. Every time you post on your blog, people who have subscribed by way of the RSS feed will get your post delivered into their email inbox.

3. Friends on Facebook. Building a friend’s list is a great idea, but not if all you are going to do is market to them. For everyone to get the most value you need to be a “real” personality on Facebook. However, be aware that not everyone is who he or she says they are. Use discretion with how much information you share.

4. Followers on Twitter. Some people swear by Twitter while others think it is a complete waste of time. If you are only posting promotional information you are not creating value for others. Plan out your tweets to create the most value. You can use something like HootSuite to schedule out your tweets. This way you spend a few minutes posting tweets that will show up throughout the day rather than all at once.

5. Connections on LinkedIn. I really like LinkedIn due to the quality of professional relationships I can build. The key to success is to post high value information. There are some people who are doing no more than promoting their products and services. This is NOT the way to get the most out of LinkedIn. Contribute to conversations; post information you find from other experts that would be of interest to group members, post questions, and always think in terms of how to build relationships.

6. Subscribers on YouTube. The more quality videos you post, the more subscribers you will get. Make sure to include keywords in the title of your video and throughout the description. This makes it easier for people who are interested in your content to find you.

7. Article marketing. This is one of the most effective ways to build your expert status as well as your opt-in subscriber list. At the end of your article, include a resource box that has some type of high value giveaway. When giving information away, think in terms of going above and beyond expectations.

These are only a few of the many ways you can build a following of people who enjoy, and look forward to, your information.

When you’re viewed as a viable resource, people will visit your blog and website. Make sure you have a way for them to subscribe to something, when they do stop by your blog and website.

However, in order to build a strong following you have to go above and beyond the norm. In years past it was a lot easier to get people to subscribe to something than it is today.

Nowadays your information has to be worth trading an email address for from the start.

The challenge many people have is they are so fearful of giving away content, thinking that if they give stuff away people won’t have a need to buy their information. The opposite is true. When you provide incredible free content, people are more inclined to buy from you when you have offers.

But again, your information has to be stellar. Take my 3-part video series – How to Build a Profitable Opt In Subscriber List. This is something I could easily charge for, but I prefer to give it away. Regardless of whether someone invests in my other information or not they have received incredible value from the complimentary information.

Want to see what I mean? Why not subscribe for the free video series. Not only will you receive incredible information, you can also see what I mean by stellar information. Click here to subscribe. http://lynnelee.com/lbkg

Not sure what to give away? Here are a few recommendations.

• Video series
• MP3 files
• eReports
• eBooks
• Teleseminars
• Webinars

It’s amazing how stingy people are with their free information. They seem to think somehow people will magically find them, join their list and suddenly sales appear. It doesn’t happen this way at all.

The fact is, the businesses who are doing great online are those who are constantly providing great information. Free information.

What is your standard practice? Do you constantly offer great information to your market or are you still thinking about that first freebie you will offer?

If you’re still thinking about what to give away, isn’t it time you made a decision and just did it? I daresay it is.

What do you do to build your list? What is the most effective method you have used?

Why not share this with others by retweeting and forwarding it to your FB friends, LinkedIn connections and others who would benefit?

Get the FREE 3 Part Video Series from Kathleen Gage on how to build a profitable subscriber list.

Click here http://lynnelee.com/lbkg

But, after you’ve delivered that first bit of information to your prospect, do you send them any further information?

If you are like most business owners, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products or services, but who lost your contact information, or was too busy to make a purchase when your first message reached them.

Often, a prospect will purposely put off making a purchase, to see if you care enough enough to follow up. When they don’t receive a follow up message from you, they will take their business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.

I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

• The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
• List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
• List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving them a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why they haven’t yet placed an order or what’s keeping them from making a decision to work with you. Try to get them to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

If you don’t yet have an autoresponder I recommend you try out Aweber. They offer a 30 day trial for just $1 and they have video tutorials to show you how to use it effectively.

Guest article by By TomKulzer

Simple solutions for marketing your business online

If you want to successfully market your business online you either need to learn the basics and be prepared to work hard, or hire someone to do it for you. If you click on these links you’ll find resources to help you.

• Create effective websites
• Make use of the power of blogs
• Learn search engine optimization
• Master automated email delivery – the how and why of  Autoresponders

Don’t worry, it’s much easier than you think.

But these resources are only part of the process. Before you begin, you need to identify your niche and make sure that it’s a profitable niche. Then you need to research your target market and discover what they actually want and need. Don’t miss this step out, the last things you want to do is to produce something and then try to find a market for it…that’s a recipe for failure.

You need to create a detailed internet marketing plan

Begin by identifying a profitable niche and creating your online marketing plan. Choose an internet marketing strategy that fits your personality, skill set and bank balance.

Then create your own personal blueprint for online success. Your plan will help you to focus and stay on track. When you have a step by step plan you will always know what to do next.

Concentrate on the aspects of online marketing that you enjoy. Focus on one thing, get it going properly and then move on to the next natural step. Follow your blueprint and stay focused. You don’t need to tune out everything but you do need to remove distractions and focus on your plan so that you can be successful at using online strategies to increase your profits.

Finding a mentor or joining a good mentoring program will help you to put the right strategies in place, if you choose to do everything yourself make sure you don’t hop from one thing to the other. Be single minded. When you have achieved your initial goals and have things running smoothly, then you can consider ways to improve and fine tune your business.

Learn Internet Marketing Skills

If you want to be successful, you will need to take time to learn new skills and take focused action. Don’t be tempted to jump in at the deep end, learn how to swim first. If you’re new to internet marketing  take time to learn the tools and strategies of marketing your business online.

You will find a series of free step by step marketing tutorials here…

http://www.internetmarketingderby.com

You need to learn a lot of things to be successful online but you don’t have to learn them all at once. Take your internet marketing journey one step at a time. Each day do as much as you plan. If you PERSIST with LEARNING AND DOING you will succeed.

There are many ways to tap into the power of internet marketing and you will see many offers that tell you that you must have what they want to sell you if you want to succeed.

The questions you need to ask yourself about each one is

• Does this fit my personality?
• Will this help me to achieve my goals?
• Does it fit with my work ethic?
• Do I really need it, or is it a distraction or too advanced for where I am right now.

You can’t learn everything at once, and I don’t recommend that you wait until you have a perfect website or have all the pieces in place before you begin. There is a simple way to get started with building credibility and getting more of your target market to visit your site.

The simplest way to get started with internet marketing

The simplest way to increase profits using online strategies is to use Article Marketing. You simply write short 400 word articles and publish them online, or you hire someone to write them for you. Informative articles will help you get more sales and build a reputation for being an authority in your niche. You can write articles, really. If you can explain how to do something you can write simple articles that people want to read.

If you’re a beginner this is one of the simplest and most cost effective ways to tap into the power of online marketing . Take a look at my article writing and marketing blog for tips on how to get started.

If you’d like help with identifying the best strategies for your situation or if you’d like some help, do get in touch. You can contact Lynne on 01332 343135 or send an email

How do you communicate that you’re an expert, create value for your visitors, and actually make money from your website?

Brendon Burchard, has a simple yet effective approach called “The Home Page ATM.”

For a short time he is showing you what and how for free, you’ll find the training here.

http://lynnelee.com/homepage

This video is awesome. He shares his best online marketing strategies at no cost and there is no obligation.

I like how Brendon explains his 1-Page Membership Site – it’s one of the easiest strategies I’ve ever seen to monetize your knowledge online.

Sharing your knowledge and advice doesn’t have to be that complicated. Enjoy the video – and be sure to take lots notes while it’s still available.

http://lynnelee.com/homepage

To Your Success,

Lyyne

http://lynnelee.com/howto

If you were starting from scratch, and you wanted to make a living how-to content and offering your advice, what 10 things should you focus on?

In other words, if you wanted to become a highly-paid expert in a matter of months, how would you?

How are all these authors, speakers, coaches, seminar leaders, and online info marketers monetizing their life’s story, advice, and experience?

This incredible video from Brendon Burchard has the answers:

http://lynnelee.com/howto

You’ll discover:

10 essentials that will help you build an “expert” brand

 3 ways to position yourself as a high-value, highly-paid expert

The video shows how you can do it.

If you want to use your how-to knowledge to help people and make a good living doing it, this video shows you how.

By the way, I think you’ll Brendan Burchard’s story inspiring. Brendon went from bankruptcy to millions in the how-to
market in just 18 months. He knows how to get results. He cares, he does it himself, and he really breaks it down and shows you how.

http://lynnelee.com/howto

Enjoy the video. And take notes.

Ps. Brendon is taking questions on the blog, so watch, comment and get your questions answered.

Just enter your first name and email address in the box below then keep an eye on your inbox to see how email marketing works through the eyes of a subscriber

Over the next few weeks you can expect to receive tips and strategies for:

• How to build a responsive subscriber list
• How to encourage repeat traffic using email
• What to write in your messages

You could get started with creating and sending your own email marketing campaigns today!

Discover How You Can Attract More Clients For Your Business Using Facebook!

Scan this QR code* to visit the website or click on this link

http://seoderby.com

(Absolutely no Strings Attached – Just Sign Up & Get a Free Fanpage!)

Would you like to attract more clients into your business?

Your prospects are actually searching for you right now on facebook and they are ready to do business with you but unfortunately yif you don’t have a Facebook Page they can’t find you there

Let me explain…

• There are today over 750 million people on facebook.
• 50% of these users login on a daily basis…
• More and more people are choosing to frequent businesses based
  on information they receive from social media friends.

How would you like your present clients to drive more business to you at absolutely zero cost?

The solution is to have your own company Facebook fanpage!

By visiting this page you will…

• Be able to set up a professional fan page in less than 10 minutes…
• Download our report (Make Facebook WORK for your business)
• Start driving new clients to your business now!

Claim your free Facebook Fan Page Now!

Here are 10 tips for using social media to drive traffic to your sites…from Jimmy D. Brown of Traffic F.U.E.L.

1. Complete your profile

When you first open your Twitter, Facebook, Squidoo or other social media site accounts, fill out your profile completely (including a picture). Doing so makes it easier for people to get to know you and build relationships with you, which will make it more likely they’ll click through to your site.

2. Interact with the people you meet

Social sites are, by definition, social. They’re two way streets (not monologues). That’s why you shouldn’t just post content and move on. Instead, spend a few minutes each day interacting and getting to know people in your network.

3. Include a link to your site on your profile page

This tip is simple but effective: Give people a reason to click through from the social media site to your blog or squeeze page. A promise of a free solution usually makes a good incentive.

4. Ask your followers to “retweet” and repost

If you create a “buzzworthy” post (such as a post on a hot or even controversial niche topic), ask your Twitter followers to “retweet” it and ask your other social media networks to repost it.

5. Spend time each day growing your network

Commit to spending at least 10 minutes each day growing your network. You’ll see big results by the end of the month. And you’ll be amazed at the size of your network in six months or a year from now.

6. Link your social site pages together

Link your Twitter account to your Facebook, MySpace, Squidoo, HubPages and other social media pages. And vice versa.

7. Use your real name so that you’re easy to find

People who want to do business with you won’t respond well to working with “BaseballBoy72.” Instead, build trust by using your real name. Doing so also makes it easier for others to find you on Facebook and similar sites.

8. Post good content

Social media is not just about networking, it’s also about sharing information. If you share some of your best information with your network, you’ll get respect, trust… and more sales. Plus you’ll establish yourself as a niche expert.

9. Optimize your content

Some social sites (such as Yahoo! Answers and Squidoo) get crawled and indexed regularly by the search engines. As such, you may consider optimizing some of your content for the search engines by including relevant (longtail) keywords two or three times for every 100 words of content.

10. Get the most benefit for your time

Instead of trying to interact and build relationships with thousands of prospects, consider building a relationship with a handful of partners. That’s because just one good partner can send you hundreds or thousands of prospects and customers.

Social media is expected to keep on growing – now is the best time to get involved if you’d like to grow your business right along with it.

You can start today by applying the ten traffic-generating, relationship-building tips you just discovered!

—————–

Jimmy D. Brown is the publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://budurl.com/trafficjb

The way people search online is changing, if you don’t want to get left behind you really need to be found there!

If you’d like  know how to get your business listed at the top of Google maps, then join us for this no cost online training.

http://www.seoissimple.com/googleplaceswebinar.html

I’ve teamed up with my good friend Dr. Jerry Graham, to bring you a step by step presentation of the what, why and how of Google Places.

We are going to reveal the exact strategies we use to help our clients tap into the power of Google Places to get found online so that they get more leads and more sales.

When you join us for this FREE information packed presentation you’ll discover everything you need to know to create an effective Google Places listing so you can get more leads and more sales.

Register here for the How and Why of Google Places

http://www.seoissimple.com/googleplaceswebinar.html

Business owners are slowly waking up to the fact that they need to be found in Google Places. Getting listedGoogle Places is free. That’s the easy part. The reason you need to join us for this training is because you need to be listed in the top Google Places results to give your business maximum exposure, in many cases being found there is crucial to your success.

Why do you need to be in Google Places and why is it so important to be on the first page of Google?

Studies show that 95% of Google users never click past the first page of results and that 70% only ever click on the “organic” or “free listings” and don’t click on the sponsored listings. In fact, only around 24% of users trust the sponsored Links.

Being listed on the first page of Google Places takes much more than good reviews and coupons or any of the other best practices Google suggests.

On this free online training, you’ll discover …

• The 7 reasons why you must use Google Places (Your competitors are unlikely to know more than one or two of these – and we’d be surprised if they know any!)
• What most of your competitors don’t yet know about Google Places – This will give YOU a huge advantage in your local market
• How to build trust with your customers through Google Places…this tip alone is vital if you want your business to thrive
• Exactly how to get your business ‘on the map’… literally!
• Directories you can list your business in for nothing … all of them have a positive knock-on effect on your Google Places listing
• The technique you need to know to get your customers to rave about your business online… apply just this single tactic and watch the floodgates open
  And much, much, more…

We will show you, step-by-step, how to get your business listed in Google Places and how to create an effective listing that brings an ever increasing stream of customers to your door. You really can’t afford not to join us.

http://www.seoissimple.com/googleplaceswebinar.html

See you there…

Live workshops and seminars are a good way to build your business. But today’s economy and time constraints can make it  difficult to get enough people to participate to make it worth the time and effeort.

http://budurl.com/teleseminarskg

The costs of getting a venue, audio visual aids and providing refreshments make it  an expensive option. There are many factors that could get in the way of your event being a profitable success.

That’s why many businesses are gradually moving towards teleseminars as an effective way of holding workshops and training sessions. All the attendees need to do is dial in to the conference line or click a website URL and listen and watch the presentation without needing to leave home.

Why People Like Teleseminars

Participants like them because they can join in from anywhere in the world without having to travel. If the call is recorded they can listen at a time that’s convenient to them.

Teleseminars provide a unique route to building your business

You can effectively use teleseminars to

• demonstrate how to use a product
• conduct training
• hold group coaching sessions
• answer questions
• recruit people

Or to provide tips and more information on the product or service you are offering. Additionally, teleseminars are great lead generators.

Have a Plan in Place

Before rushing to hold a teleseminar, make sure you have a plan in place. Teleseminars are an important aspect of marketing strategy. To effectively  promote your business and help it grow, you need to take a long-term approach. When you do it well you can easily build a reputation as an expert and in the process build your business.

Here’s a very simple strategy. Hold a teleseminar each month to offer help, and advice and give valuable information that is of interest to current and prospective clients.

Make sure you offer valuable knowledge and insights that make it worth your listener’s time. Position yourself as someone they can trust and will want to do business with by over delivering with great content.

How to Make Money with teleseminars

If you’d like to learn more about using telesminars to build your business  Kathleen Gage has a series of content packed videos showing you how to add this revenue stream to your business – you can access the first video here

http://budurl.com/teleseminarskg

Have you already used telesminars to grow your business? Please leave a comment and share your experience.