tag:blogger.com,1999:blog-33165101Sat, 19 Oct 2024 21:16:07 +0000social mediainternet marketingcontentcloudfacebookinternetprintblogseffective targetingemail marketingintegrated communicationsmobile contentmobile webuser generate contentviraladwordsbehavourial targetingbrandsbrowsergooglegrowth in recessioninternet statsmicrosoftmusic industrynewspapersppcucgweb 2.0DRMSearchTVTimberlandUGCadvertisingadvertising statsamplified voiceanalyticsanecdotebanner advertisingbebobodenbrand terroristbristolbuying decisionschangechristmascomcastconsumer voiceconsumersconvergence blogscustomer servicedelivering valuedelldominosebooksecommerceentry level ecommmercefilmgenerationxinternet 2009internet marketing advertisinginternet marketing toolkitinternet tv convergence mobileinternet video tvjackassjohn lewiskiller applevilong tailmarketing spendmcommercemedia spendmyspacenew marketingnewsoff-the-shelf shoponline reviewsonline shoppingoutsource ecommercepatagoniapaymentpeer reviewspermissionprofessional servicesradioheadscreen sizeshipton millsmall businesssmestate of mindstatsstrategytraffictransparencytv advertisingtwittertwitter marketingvaluationxmas cardsyoutubeSome thoughts from an Internet marketer working with companies to make their businesses grow.http://smeonlinemarketing.blogspot.com/noreply@blogger.com (Tom Barnes)Blogger91125tag:blogger.com,1999:blog-33165101.post-1279577433424107982Wed, 21 Jul 2010 20:01:00 +00002010-07-21T13:02:40.649-07:00ebooksnewspapersThe big story of the last month or so has been The Times's decision to implement a paywall on their online content. The paper has confidently backed its decision predicting increased revenue based on a smaller but higher quality readership. Those who believe in the free-Internet, most vociferously the Guardian, are predicting a massive loss of readers and declining revenues. The first month http://smeonlinemarketing.blogspot.com/2010/07/winners-and-losers-in-new-world-of.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-798806985243093895Tue, 01 Dec 2009 19:11:00 +00002009-12-01T11:20:19.854-08:00blogsSeems to me that blogging is a habit and it's one that I have got out of. It's 5 months since my last blog and that's not good.Is it bad, though?Blogging serves 2 key purposes for me: first, it helps me to get my thoughts in order and when I get my thoughts in order, it makes it more likely that I will be able to do something constructive with them. Secondly, and secondarily, it generates http://smeonlinemarketing.blogspot.com/2009/12/forgive-me-for-i-have-not-blogged.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-6709138807956716570Mon, 18 May 2009 15:18:00 +00002009-05-18T08:24:02.956-07:00twitter marketingHow can Twitter helps a small business?Here's an for an idea I copied from an AdAge article.1 - put a sign up saying "Follow us on Twitter and get special offers - Twitter.com/senrabmot"2 - 20 mins before closing time Tweet "First 10 people to come to the shop and say "senrabmot" get a free pizza."3 - get ready for the rush!And I was thinking that Twitter marketing was complicated!http://smeonlinemarketing.blogspot.com/2009/05/first-10-people-get-free-pizza.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-9054941548239366036Tue, 12 May 2009 18:37:00 +00002009-05-12T11:56:19.130-07:00newspapersThere is no doubt that newspapers are struggling in the face of the dual challenge of the rescession and the Internet (see blogs below!). And it is certain that the reduction in ad revenue is crippling them and that they will have to change their business model if they are to survive.Rupert Murdoch says that he is going to do just that. He is "considering charging for [content on] more of his http://smeonlinemarketing.blogspot.com/2009/05/end-of-age-of-free.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-303271265518287853Fri, 24 Apr 2009 09:58:00 +00002009-04-24T03:12:20.492-07:00cloudmicrosoftMicrosoft is having a hard time, but how much of it is down to the recession?While the decline in PC sales is undoubtedly helped by the recession, is that the full story. Or is it that Microsoft's business model has become out-dated?The Internet has caused 2 key changes that are impacting MS:1 - Wikinomics would suggest the Internet has ushered in an era of mass collaboration which means that bighttp://smeonlinemarketing.blogspot.com/2009/04/lessons-from-microsoft.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-4711717781148047691Thu, 16 Apr 2009 09:38:00 +00002009-04-16T02:45:02.377-07:00dominosviralyoutubeTwo Dominos employess thought they'd have a bit of a laugh at the companies expense ...They created a storm which Dominos needed to quell.The response ...By taking it head on and in the same channel, Dominos may have turned a PR disaster in to a success. They'll get plenty of air-time and their MD giving a clear message about the importance of hygene in their shops.Did they manage to quell the http://smeonlinemarketing.blogspot.com/2009/04/dominos-power-of-social-media-in-action.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-8627431227638966914Tue, 07 Apr 2009 09:13:00 +00002009-04-07T02:19:08.082-07:00The problem with social networks is that there are so many of them. Not only do you have to work out what each one does, you have to know who is there.This means that if you want to communicate effectively with all of you target audience, you are likely to need to communicate on multiple platforms. Possibly with different messages (either in style of content) going out on different platforms.The http://smeonlinemarketing.blogspot.com/2009/04/getting-social.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-4792552951035194324Fri, 03 Apr 2009 09:35:00 +00002009-04-03T02:36:40.862-07:00Google's Street view is amazing. If you haven't tried it, why not start at St Paul's (be patient - it takes a little while to download properly).It is a very useful tool. A friend just asked if she could leave her bike outside the place we're meeting - a quick look and I can see a bike rack. Amazing!But it is also a tool for the voyeur. Some people aren't too happy about the infringement on theirhttp://smeonlinemarketing.blogspot.com/2009/04/streetview-amazing-and-controversial.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-8171202589021365132Thu, 02 Apr 2009 08:49:00 +00002009-04-03T09:24:58.312-07:00printMy FT.com newsletter gave a clear illustration of state of play in the battle between digital and print based news. It contained these 2 stories (out of 5 in total)Thomson Reuters executives in pay boomSix senior executives of Thomson Reuters have been given share awards that could be worth $61m, after a year in which profits and revenues grew ahead of expectationsUS non-profit newspapers Thank http://smeonlinemarketing.blogspot.com/2009/04/digital-5-v-print-0.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-1826560618234504178Fri, 27 Mar 2009 14:22:00 +00002009-03-27T07:52:01.749-07:00printThe bad news keeps coming for the newspaper industry. What is driving the problems?Booming on the back of advertising demand over the last decade, especially in the property sectors, the industry took its eye off the ball. When that demand fell its advertising revenues went into free-fall and excecutives realised too late that the "secondary" revenue of the cover price isn't enough to cover the http://smeonlinemarketing.blogspot.com/2009/03/printed-newspapers-are-dying-part-2.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-956842944018985601Fri, 27 Mar 2009 13:42:00 +00002009-03-27T07:22:20.855-07:00twitterTwitter is the most talked about Internet tool of 2009. Its prevalence is growing, usage is up and so is its profile.In the US all of the top 10 technology firms have employees using Twitter for their company's commercial gain, showing that it has really taken hold there. In the UK the corresponding figure is only 2 in 10 (story).Does this show that the UK is lagging behind? Or does is show a http://smeonlinemarketing.blogspot.com/2009/03/twittering-on.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-5048860243255745649Tue, 17 Mar 2009 11:22:00 +00002009-03-17T04:44:31.331-07:00browserinternet statsFirefox has definitely hit critical mass. A recent review of stats put usage at between 21 and 45%. We believe that the 45% figure is heavily swayed by the influence of developers using w3schools monitored site, which means that it is unlikely to reflect overall usage. It does, however, show that Firefox is the browser of choice for the development community.Google's Chrome has yet to have a http://smeonlinemarketing.blogspot.com/2009/03/firefox-usage-continues-to-grow.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-4309464487167290966Fri, 06 Mar 2009 09:39:00 +00002009-03-06T01:44:30.387-08:00social mediaSeth Godin hits the nail on the head in the short video.In summary, it doesn't matter how many friends you have in your network, what matters is the quality of the relationship that you have with them.http://smeonlinemarketing.blogspot.com/2009/03/getting-to-essence-of-social-networking.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-7192811671815551871Mon, 02 Mar 2009 11:17:00 +00002009-03-02T03:24:25.244-08:00social mediaA spontaneous the consumer campaign launched on Facebook and Myspace last year calling for the re-launch of the Cadbury’s Wispa bar.To Cadbury’s eternal credit they sat up and took notice of this campaign and the Wispa bar was re-launched last September - selling 1.2million bars in a single week.The Wispa is not only still out there but has been credited largely with helping Cadbury buck the http://smeonlinemarketing.blogspot.com/2009/03/social-networks-more-than-wispa.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-9154573957042174952Mon, 02 Mar 2009 10:55:00 +00002009-03-02T03:06:37.204-08:00ucguser generate contentJim Beam have launched a user generated content website. They are asking their customers to come up with their own ads for Jim Beam based on the ideas from the current TV ads.In the first week, there were no entries. The marketing execs must have been getting nervous. Week 1 saw 3. By week 2 there were 7 and the "samples" had been taken down. By week 3 there were 16 (4 had been viewed over 4000 http://smeonlinemarketing.blogspot.com/2009/03/see-power-of-user-generated-content-in.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-3260154617981931912Wed, 11 Feb 2009 14:51:00 +00002009-02-11T08:51:49.344-08:00internet marketing toolkitMy company, BarnesGraham, has developed a great toolkit for all companies, but targeted at SMEs, say 10 - 100 employees.It includes a very powerful content management system, full access to all SEO content, integrated email, plus tracking and Adwords from Google.It gives you everything you are likely to need and is fully supported. If you've got the know-how you can run it all yourself, or we canhttp://smeonlinemarketing.blogspot.com/2009/02/sme-internet-marketing-toolkit.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-7442596365485785569Sat, 07 Feb 2009 14:46:00 +00002009-03-27T07:48:33.814-07:00printThe high street has seen the collapse of some big names, Woolworths, MFI and others. But they were all already struggling, they had no clear place in a changing high street.Is the same thing happening to print, in the face of the digital revolution. As moeny gets tight and there is less to go around, it is the weak that will suffer most.Some recent headlines show what's happening in the print http://smeonlinemarketing.blogspot.com/2009/02/print-is-dying.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-8227973150191134265Wed, 04 Feb 2009 08:56:00 +00002009-02-04T02:10:30.582-08:00generationxsocial mediaThe differences between Generation X (18 - 32 yrs) and Generation Y (33-44 yrs) give a fair indication of the way that the Internet is moving.The clearest trends (100% change) concern the growing willingness for active involvement, rather than passive consumption. GenX aren't just going online to find things out, they are keen to engange and are active contributers to the web.This trend is http://smeonlinemarketing.blogspot.com/2009/02/generationx-lead-way.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-107100752502436312Tue, 27 Jan 2009 11:26:00 +00002009-01-27T03:40:17.055-08:00dellsocial mediaDell's was coming under attack online. Their products were being criticised and their support was being slated. They tried to ignore it, but the noise grew. So they embraced it and are now reaping the rewards of engagement.In this video, Dell's "Communities and Conversations" man, Bob Pearson, tells how they are doing it.It's also worth looking at Idea Storm, their ground breaking site which http://smeonlinemarketing.blogspot.com/2009/01/dell-idea-storm-and-more.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-8874500815974068730Wed, 14 Jan 2009 16:15:00 +00002009-01-14T08:20:40.741-08:00internet 2009OK, so it might be biased, but eMarketer's 7 predictions for the Web in 2009 are positive, leaving little that in media terms, the Internet is the place to be.1 - No doubt about it, marketers will be cutting back on advertising spending this year.2 - Among traditional media, newspapers, radio and magazines will see the worst declines.3 - Advertisers’ pull-back in overall marketing spending, http://smeonlinemarketing.blogspot.com/2009/01/online-is-place-to-be.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-7111394450373356029Wed, 14 Jan 2009 15:40:00 +00002009-01-14T08:04:48.581-08:00internetnewsprintPrint media is set to be one of the major casualties of the recession.Anyone who watches the media will know that print has been losing ground to the Internet for a long time, but the recession is hastening the process. The Bellweather Report shows a record reduction in media spend and print is being his heavily.It is clear that this is having a real and lasting impact on the industry. Exchange http://smeonlinemarketing.blogspot.com/2009/01/print-is-taking-bashing-is-it-on-way.htmlnoreply@blogger.com (Tom Barnes)0tag:blogger.com,1999:blog-33165101.post-4117030303128149215Fri, 02 Jan 2009 11:44:00 +00002009-01-02T03:45:49.735-08:00shipton millI wanted to check to see how quickly this blog gets picked up by my Google alert for Shipton Mill. I'll let you know!http://smeonlinemarketing.blogspot.com/2009/01/shipton-mill-test.htmlnoreply@blogger.com (Tom Barnes)1tag:blogger.com,1999:blog-33165101.post-4139639529652175488Fri, 02 Jan 2009 11:00:00 +00002009-01-02T03:19:46.500-08:00social mediaweb 2.0I've been trying to work out how this all fits together and I've come up with the following top level. Any thoughts would be most welcome ...What is Web 2.0?Web 2.0 is user generated content. The advances in web technology have made it easy for non-technical users to publish content (copy, photos & video) to the web and they are publishing it in vast quantities.Where is Web 2.0?Web 2.0 is in http://smeonlinemarketing.blogspot.com/2009/01/web-20-social-media.htmlnoreply@blogger.com (Tom Barnes)3tag:blogger.com,1999:blog-33165101.post-8861033373488253096Fri, 02 Jan 2009 10:33:00 +00002009-01-02T02:41:32.236-08:00facebooksocial mediaThere are pros and cons to open APIs. Lots of people build helpful applications, but they often don't deliver what they promise. My previous entry refers to adding an RSS feed of this Blog to my Facebook page. The idea is to keep my friends informed with what I've posted on my blog and to generate links to it for SEO. You would think that it would be an easy thing to do, after all you are trying http://smeonlinemarketing.blogspot.com/2009/01/facebook-apps.htmlnoreply@blogger.com (Tom Barnes)3tag:blogger.com,1999:blog-33165101.post-3483428987591575154Wed, 24 Dec 2008 12:16:00 +00002008-12-24T04:19:51.513-08:00social mediaI'm looing at social media marketing at the moment and am very excited about the possibilities.As part of this, I'm getting to grips with the tools. This blog should now appear in my Facebook page - I'll tell you in a minute if it did!http://smeonlinemarketing.blogspot.com/2008/12/blogging-on-facebook.htmlnoreply@blogger.com (Tom Barnes)0